Did that overclocking kit let you adjust the clock speed with software?
If so, my guess is that the card in the ROM slot is not a ROM, but is using the ROM slot for access to the address and data busses.
You tell the software what speed you want. The software writes a speed code to an unused location in the Mac's address space. The message shows up on the ROM slot (as well as the rest of the address/data bus) and the card in the ROM slot decodes the message and passes it to the overclocking hardware, thus setting the speed.