There were plenty of real computer guys at NeXT, and he brought them all with him.
Err, beg to differ. From a market penetration point of view, certainly, but as technology? NeXTSTEP was streets ahead of anything else on the market, especially as a development environment. And even the market failure could be partly blamed on the non-compete contract Jobs had to sign when leaving Apple.
IMHO, integrating NeXTSTEP is what saved Apple in the long run. The iMac was a reprieve from immediate doom, but porting the best available Unix development environment is what saved the platform. A cool Unix dev system attracts the alpha geeks, the alpha geeks build the coolest software, the cool software attracts the customers.
I don't know if you know this, but OS X is kind of awesome.
Sorry - how is an iPhone or an iPod Touch not a real computer?
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