Been there, done that. Had a Color Classic shipped to me in a box just slightly larger than the machine itself with a single (!!!) piece of bubble wrap put inside the box on the top of the case. Needless to say, when it arrived the case was absolutely destroyed. While the box you got does look a bit battered and beaten it also appears it wasn't a very strong box to begin with (or it got wet).
Add another voice to the chorus on shipping. If you need to ship big stuff, go FedEx (they also sell really nice double walled corrugated boxes), if it's smaller and fits in a flat rate box go with USPS. Never go with UPS. Somehow they end up being the most expensive and the most likely to destroy stuff in shipping.