The joy of ATV is not having to trudge through the snow in the dark to return disks! As an owner of the original ATV, it's still not clear to me whether the new model gives me any new functionality besides Netflix? Just looked through their streaming selection and thought it was sort of lame and totally eclipsed by ITMS itself. Probably will supplement my ATV with an HTPC running Boxee (or whatever) in order to gain access to a wider range of goodies.

Sony's PS/3 movie rental store is just a joke: Weak selection, no trailers, no nothing.