I have to wonder how large the market for the new Apple TV is going to be, now that almost every Blu-Ray disk player (and many TVs, for that matter) includes network support out of the box. Between that and two out of three of the major game consoles (Xbox360 and PS3) offering similar capabilities it seems like a good bet that most of the people who would be interested in online TV would either *already have* a device capable of doing it or could easily acquire the functionality for "free" with an entertainment center component upgrade.

The original Apple TV had some "unique functionality" in the form of its onboard disk cache so you could make a tenuous case for its existence, but the new one? I guess if you're an "All Apple" household and don't watch Blu-Rays or play video games (well, I suppose you might have a Wii), have a fast enough internet connection for diskless streaming to work, and *really* want seamless integration with the Apple video store it's... an option. Otherwise it's a redundant box.