Snicker.
Seriously, though, "dinky little media players that hook to your TV" is a grossly oversaturated market. That little Apple logo and the accompanying iTunes-store "Yum" factor is pretty much all that thing has going for it. If Apple's licensing policies provided for even a tiny modicum of cross-platform support, and for a reasonable fee would allow the perfectly good third-party solutions out there to accept their streams, there would be no reason for it to exist.
Of course, allowing that would be like Apple supporting iTunes sync with third-party media players in addition to iPods. Heaven forbid!
(Granted, Microsoft backstabbed a slew of partners in order to create its own closed little "Zune" universe so it's not like Apple is an unusually bad actor here. Vendor lock-in is good for the consumer, right? Right?!?)