I could never understand why Apple recorded the guided tour on an audiocassette. Wouldn't a videocassette demonstration have been more ideal

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Hahahahahaha ... This was January 1984. There were still two major platforms, Beta & VHS, The cost of blank cassettes were as much as a buying a movie on DVD today, and less than a third of the country owned a VCR - which were quite expensive, including those who could afford frivolous luxury items like a Mac. My family did not get a VCR until 1989. Movie nights were limited to being invited to one of a few friend's houses who had one. Apple would have had to raise the cost of the Mac to provide both Beta & VHS tapes, as well as a cassette for those who did not own a VCR, all in the same box - and handing out the correct tape at point of purchase would have almost certainly been botched, not to mention a less than elegant solution for Jobs. Moreover, it would have taken the user experience away from the Mac, and not allowed the interaction with the demo, plus Apple IIs could be used with TVs as monitors, and the screen resolution of the TV was inferior to that of the actual Mac - all of which would have been perceived as negatives, even if video cassette technology had been more affordable and widespread.