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Home Forums What's the story of the Macintosh ED? — #12 What's the story of the Macintosh ED? — #12
Post #12 by Quadraman
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Any idea on why they would just rebadge a machine? Were they sold at a discount, and Apple wanted to discourage non-educational institutions from buying them? Were they bought by institutions that wanted to discourage people from stealing them?
It's called niche marketing. Even if the changes are merely cosmetic, it makes the customer feel they are getting a machine made just for them, even if it is the same as every other 512 and Plus out there.

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