I think it's going to be Toyota's version of the PT Cruiser. Some focus group/suit & tie collaboration produces a vehicle they think will be the Next Big Thing with the Under 30 crowd... When in reality, no-one under 30 would really want to be seen in it. The PT Cruiser is an "old people" car and that bread box Scion will likely become one, too. I never see the targeted demographic behind the wheel of a PT Cruiser or Honda's Element, for that matter.

That being said, I don't think it's necessarily fair that vehicles are labeled by who drives them. If you're 22 and want a PT Cruiser, go for it. Just like a guy should be able to drive a VW New Beetle without getting weird looks. Drive whatever does it for you!