Well, at my office, we are all stuck on Windows. Really, my coworkers are all Windows users, but a few of them have been looking at my iBook and have a keen interest in Apple. So, when they downloaded iTunes, they immediately shared their library of music without me even mentioning the feature. It was really that easy, and they were very surprised by this capability. So basically we have this huge pool of music we can seamlessly share with each other with a very straight forward application.

They loved it and I pointed out that such an application didn't really exist before on the Windows platform. This was all because of Apple's innovation. I pointed out that this was just a taste of what it's like to be a Mac user. Hopefully this will sell some Macs.