Thanks for the clarification.

In Apple's defense, you must admit... it (at first) was a catchy and effective way to brand their new direction. It worked. Very well, I might add.

But now that the horse is long-dead... they continue to beat it. I can't say I fault them for the INCEPTION of the trend, but the longevity is taking a toll and is (as I said before) self-dilluting and very soon will be detremental to them.

The challenge, if they WERE to shift from it, how to migrate a naming structure away from existing products & offerings...

the iSight is what it is. To just arbitrarilly rename it would yield no positive results... the same with the iPod or the iApps.

The computers may be able to migrate to a new naming scheme, but right now, the lines of delineation are clear:

Power = Pro
i = Consumer

Power Mac & Power Book are pro
iMac & iBook are consumer

As old as it is, it's a clear differentiator. I think they need a similar paradigm to shift to, but that's where my "armchair intervention" hits a wall. It's easy for me to criticize, but what do I have to offer for suggestions moving forward...? I have no awe-inspiring ideas to offer... I can only hope that Apple does.

Time will tell.