Cardboard displays? Your buddy scared of talking the 'usually' helpful apple people?

iPhoto,iMovie. My apple store is setup so you can take pictures and shoot short movies so you can play with iPhoto/iMovie. Of course they usually have the higher end stuff hooked in so they can really wow you.

iChat, ditto, you can chat with people on the other end of the store.

Hell, they even let me test out my own software when I didn't have a G5, to test a few things, all I had to do was ask.