Starbucks is going to kick the crap out of Apple with the segment of the population that isn't tech savvy and has a decent disposable income. Too many people dont get excited about buying something online that isn't a tangible object. Couple Starbuck's no hassle creation with the customized artwork and packaging and you have a product that is more attractive to consumers then buying a bunch of 1's and 0's they can't touch.
http://www.fastcompany.com/magazine/84/starbucks_1.html
http://www.fastcompany.com/magazine/84/starbucks_1.html
Quote:
| Has she ever burned a CD for herself on a computer at home? Smallwood's expression is completely blank. "No, no, I've never done that. I don't know how." She's exactly why Starbucks thinks it can go up against Apple's more technology-oriented iTunes service. Smallwood will never know that there is a mini server farm hidden behind the service door at the back of the store. She just knows that for $6.99 for her first five tracks and $1 for each additional song, plus about a five-minute wait, she gets another beautifully packaged, personalized CD. |