I can certainly understand some skepticism regarding OD selling Apple stuff. I'm an avid Mac user, as are a couple other guys in my store, but the general opinion on OD is that we are an "office-supply" only store. The fact is, about 70% of my stores business is in technology (a little higher than average), and if corporate plays their cards right on this one, I think we could do quite well as an Apple reseller. In my little corner of Colorado, the closest CompUSA is a 45 minute drive away (one of two in the state that I know of), and the closest Apple Store is over an hour away. On the other hand, there are 3 other OD stores within a half hour drive of my store. I think we're a little more spread out than CompUSA, but I agree that it's probably a better setup with an actual Apple employee working their little store-within-a-store. Not all OD stores are "Macified" like mine.