I'm not too worried about money, the head unit I'm looking at is $450 on its own. I'm an audiophile and I'm used to spending rediculous amounts of money on music related trash Plus, the fact that it actually interfaces and tells you what's playing makes the option seem a lot better than buying the Monster iCruz for 250, and throwing another 100 into the screen so you know what's on. I guess it's all relative, I'm just thankful Alpine has various models of head units so I can choose just how rich i want to feel