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July 1990 Editio
Volume 9/Number 6
POS TA.SORBRGANE SEEN
and the Future (Part
‘der Form
ership: Renewal Form
GhOU?
Apple-Q Inc. Information Page |
Help Line Executive Committee
Apple I+ BobGodbehere (07) 808-3892 7-9pm&W/E Vince Crosdale President (07) 351-3090
Apple He BemieBenson (07) 345-1545 Business Hours. John Finch Vice-President (07) 260-5218
Apple gs Vince Crosdale (07) 351-3090 7-9 pm BobGodbehere Secretary (07) 808-3892
Dale Rodgie (075) 38-6942 7-9 pm Bemie Benson Treasurer (07) 345-1545
AppleWorks Bemie Benson (07) 345-1545 Business Hours Ann White Registrar (07) 371-4067
Todd Dixon (07) 891-6299 Business Hours Dale Rodgie Editor (075) 38-6942
Sheryl Mann (071) 96-7401 7-9 pm & W/E —SherylMann Software Librarian (074) 96-7401
AppleWorks (education) © Ann White (07) 371-4067 Anytime Graham Black Hardware Librarian (07) 883-1525
AppleWorks GS Dale Rodgie (075) 38-6942 7-9 pm
Applesoft Graham Black (07) 883-1525 1-6 pm Assistant
Vince Crosdale (07) 351-3090 7-9 pm Todd Dixon Reseller Contact —_(07) 891-6299
Beginners ‘Amn White (07) 371-4067 Anytime
Communications Vince Crosdale (07) 351-3090 7-9 pm .
Discovery (Viatel) Sheryl Mann (071) 96-7401 7-9 pm & W/E Bulletin Board
Disk of the Month Dale Rodgie (075) 38-6942 7.9 pm Name: ‘Apple-Q Inc. BBS
Educational Programs Ann White (07) 371-4067 Anytime On-line: 24 hours aday
General Software/Hardware Todd Dixon (07). 891-6299 Business Hours. Telephone: (07) 851-1711 (Bulletin Board)
Machine Language (Ie, gs) Dale Rodgie (075) 38-6942 7-9 pm (07) 351-3090 (Voice)
Macintosh Todd Dixon (07) 891-6299 Business Hours aud Rates: 300, 1200/75, 1200 & 2400
John Finch (07) 260-5218 7-9 pm & W/E (CCITT & Bel)
Modems Vie Coetale (0) 100 77 pm Data Specs: 8 Data bits, 1 Stop bit, No Party,
Software Library Sheryl Mann (071) 96-7401 7-9 pm & W/E Full Duplex
a Sysops: Vince Crosdale, Graham Black
Please only call between the times listed. W/E stands for weekend.
This Month Coming Events
General Meeting Committee Meeting — July:
Sunday 15th July 1990 Monday 16th July 1990 Now that you have built your Hard Drive. John Finch will show
Hours: 11.00 am t04.30pm —_ Starts: 7.00 pm you how to maintain and manage it.
Next Month August: ;
. P " Get ready for another of the famous Apple-Q Auction. Check out
General Meeting Committee Meeting the Editorial for more details.
Sunday 19th August 1990 Monday 20th August 1990
Hours: 11.00 am to 4.30 pm Starts: 7.00 pm September:
We are going to try something new and have a ‘Bring & Brac’
Corporate Membership: $50.00
Associate Membership: $10.00 (BBS only)
Joining Fee: $10.00 (first year only)
At the discretion of the Executive Committee
Advertising
All meetings are held at: meeting. We will set up a number of computers and you bring
Hooper Education Centre, Kuran Street, Wavell Heights sofware package and talk about it
Membership Fees More Info
Adults/Students: $25.00 * The copying of Commercially produced sofiware is not sanctioned
by Apple-Q Inc. and members who do so risk expulsion from the
group.
= No one is allowed behind the Trading Table counter excep the
Committee members and anyone appointed to work at the Trading
Table.
Contributions to Apple-Bug
Classified advertising is Free to all Financial Members. For non-
members, the charges are $18.00 for a Half Page and $30.00 for
a Full Page. For more information, contact the Editor.
If you would like to contribute to the Apple-Bug, please send in your
article (on disk where possible) to the clubs address. Your disk will
be retumed. Deadline for the Apple-Bug is the General Meeting.
July 1990
Copying Fees
Apple-Q Inc. has a wide selection of Public Domain, Shareware
and Demonswation software available to members. We charge a
copying fee so the group can obtain more software to expand the
library. The copying fee for 5.25 inch disks is 50 cents a side with
a minimum charge of $2.00. For the 3.5 inch disks, the fee is
$3.00 per disk. See the Software Librarian at the next Meeting for
a catalogue, Also see the "Disk of the Month” section for more
great Public Domain software. On the inside back page you will
find a software order form. This form can be filled out if you wish
to order by mail or you can order and pick it up at the meeting. For
mail orders, remember to add $2.00 for postage and packaging.
Meeting Format
11.00 am - 12.00 pm - Informal period including:
Trading table open.
Registration of members (new and renewals).
Disk of the Month sales.
Raffle Tickets sold.
Public Domain Software available.
12,00 pm - 12.30 pm- Lunch
Trading Table, etc continues during this period.
12.30 pm - 2.00 pm - Demonstration
Invited speaker to givedemonstration and follow up with
organised question and answer session relating to the
demonstration.
2.00 pm - 2.30 pm- Afternoon tea break
Draw raffle prize and door prize.
230 pm - 4.00 pm - Special Interest Groups:
Appleworks
New Users (Beginners)
Apple //GS Computers
Macintosh Computers
4.00 pm - 4.30 pm - Open for Business
Trading Table, Software Library open for business.
4.30 pm - Close the day.
Production Information
‘The Apple-Bug was written with AppleWorks. AppleWorks GS
was used for the Page Layout and the orginal copy was printed on a
LaserWriter. Thanks to Computer City for the use of their
LaserWriter.
Apple-Bug Magazine
is a publication of
Apple-@ Inc.
(the Brisbane Apple users group)
Postal Address:
P.O. Box 721, South Brisbane, @id 4101.
Meetings Held at:
Hooper Education Centre
Kuran Street, Wavell Heights
Editorial
by Dale Rodgie
A lot of exciting things have happened in the past month.
The biggest of which was the Apple User Group
Convention in Sydney. Also we received a CD-ROM with
over 120 megabytes of Public Domain software for the
Apple II's, Check out the "Disks of the Month" section for
the first release of this software.
GS Workings returns in this edition. This month,
Anthony compares the Apple IIgs with an IBM compatible
machine. The results are surprising. And for the Mac users
we look at ResEdit.
Apple User Group Convention
Myself and two other Apple-Q members flew down to
Sydney on the weekend of the 8th of June for the Apple
User Group Convention. It was held at the Resort Hotel
Macquarie in North Ryde.
After arriving at Sydney airport, myself and three
members of the Gold Coast Mac group hired a car. Our first
stop was the legendary headquarters of Apple Computer
Australia in Frenchs Forest. We walked through the main
entrance and noticed a bowl full of (you guessed it) apples
on the reception.desk. Also in the lobby were the Apple I,
Lisa and Apple III computers on display. Photos were taken
of the original Apple I.
Then David Dobbin (Direct Marketing) gave us a tour of
the offices. The offices contain four lecture theatres for
demonstrations. The offices themselves are modular and
they have a false floor so the offices can be easily moved
when needed. The thing that surprised me was the building
was so small,
After the tour, we headed for the Hotel and checked in.
The convention was opened by David Strong (Managing
Director of Apple) at a dinner on the Friday night. At
question time, members asked about the future of the Apple
Il. David stated that Apple has plans for the Apple II. This
view was shown by all the Apple staff that attended.
After the dinner, a computer room was opened where
members could copy Public Domain software for their
group. Some of the Macs were networked together and
software was placed on the file server. The room contained
an Apple Ile through to the GS and the Mac range from the
Mac Plus to the Mac IIfx.
The next morning, the convention started in earnest. The
first session covered the relationship between Apple
Computer and user groups. Frank Revill said that it needs to
be a two way street. Some had a gimme-gimme attitude.
The nest session covered topics about the running of the
groups. Topics covered included Public Domain software
acquisition, Magazine production, User Group funding and
4 Se
Membership.
The third session covered the future of the Apple II,
Apple pricing policy, Developers info, Surviving in a MS-
DOS world. Apple announced the they are taking some
aggressive price cutting on both the Apple II and Mac range.
The Mac Portable has been reduced by $2000.00 for
example. However, they did state that Apple is not in the
cheap computer business. Many computer companies that
sell cheap equipment do not survive. Apple plan to be
around for a lot longer.
During the forth session, we watched demonstrations of
some of the new products for the Apple II and Mac. The
new Apple II High Speed SCSI card was put through its
paces with a demo using a sequence from the movie Star
Wars, A GS was connected to a Hard Drive with the new
SCSI card and the 30 second movie was shown. The movie
took over 33 megabytes on the hard disk! A new Apple
program called SynthMIDI was shown. With the use of a
MIDI keyboard, you can create some fantastic music with
this program. It was mentioned that the Apple IIgs has a
better sound chip than the Mac. Two Shareware programs
were also demonstrated. They were SoundSmith and
BackGround Sound. SoundSmith is one of this month's
Disks of the Month. BackGround Sound plays music in the
background while you are in another program and
SoundSmith is a sound program that can be used with or
without a MIDI keyboard.
At dinner on the Saturday night, a number of software
distributors were invited and over $10,000.00 of software
and hardware was given away. I won a copy of
AppleWorks 3.0 (too bad I bought a copy a few months
ago).
After the dinner it was off to the computer room again.
Frank kicked us out at about midnight so I visited someone
I met a last years convention. He brought his users group's
GS to the Hotel and had two hard drives connected to it.
About 160 megabytes of storage. With the 12 millisecond
access time and the new SCSI card they fly.
On Sunday the first session included topics brought up
at previous sessions. We had a tour of AppleLink (Apple's
multi-user bulletin board system) which costs $45.00 an
hour to use. We also talked users groups being affiliated
with Apple Computer. This was seen to be better than
organizing a national user group.
Apple-Bug
At the last session we discussed next years conference. It
was discussed that we have the convention in Brisbane/Gold
Coast next year. However, the convention would have
access to more equipment and Apple staff if it were held in
Sydney.
I was on a high all weekend (I came back to reality on
Monday). We all walked away with ideas to improve our
group.
I would like to thank Frank Revill for organizing the
convention and thanks to David Strong for the support for
user groups.
Apple-Q Auction
August is the month for our next Auction, so start
working out what you want to sell. The auction will work
much like the last auction. Bernie Benson is handling the
recording of the auction items. Here is some more info:
* The auction starts at 1.00 pm the 19th August at
Hooper Education Centre.
+ All auctioned items must have a Reserve Price of no less
than $5.00.
+ Apple-Q gets a commission of i0 percent of the final
auctioned price.
+ Apple-Q Inc. takes no responsibility for software or
equipment lodged at this Auction.
+ You can auction any computer related item - software or
hardware.
+ Bemie can not finalize payments until after the auction. So
if you have to leave early, we will post 2 cheque to you
(minus $1.00 to cover handling).
July Demonstration
John Finch will be talking about Hard Drive
maintenance. Those who either own a Hard Drive or plan to
buy (or build) one can nor afford to miss this demonstration.
The demonstration starts at 12.30 pm at the General
Meeting. See you there.
Help!!!
If you have a hardware problem on your computer, you
can bring it to the General Meeting, maybe someone at the
meeting can help. However, you can only assemble your
computer after the main demonstration and no software
copying is allowed.
Disks of the Month
Just before the June meeting we received a CD-ROM
from the States with over 120 megabytes of Apple II Public
Domain Software. So over the next few months I will
telease this software. This month we have released five of
the classic Beagle Bros. programs. Beagle Bros have
released these disks into the public domain. John Finch has
also given me a list of the Mac Disk of the Month. And for
the Apple IIgs we have the fourth of our games disks plus
the first of the GS Music disks.
How to order
You can either order by mail or at the General Meeting.
To order by mail, just fill in the details on the Software
Library Order Form on the inside back page of this edition.
Remember to add $2.00 for postage. If you wish to pick up
JULY 1990 Rs
your disks at the General Meeting, you can phone Sheryl
before the meeting and she will have them ready for you.
Macintosh Disk of the Month
Analyse DA - Permits you to look at and modify the
content of the memory. Look at MemTop ($108) to know
how much memory you have in your machine. - Hex and
ASCII dump. - Search (hex and ASCII mode) in RAM or
ROM area etc.
TextDump DA - This DA takes a textfile and dumps it
directly to the printer or modem port. It is useful if you
work with files transferred from other computers which
may already be formatted and paginated. As well, it
provides a very fast means of printing out text files.
Peeper DA - Peeper is a very simple DA which allows
you to look inside paint documents without having to start
up your favorite paint program. Peeper allows you to view a
inting but not edit it. It lets you browse the contents of a
painting quickly, when you've forgotten what was in it.
Fast Formatter™ v3.0 - (this is not a DA) This is a
disk-initializing utility. One of the most annoying things
about formatting disks one at a time in the Finder, is that
you have to type in the disk name each time. Now with Fast
Formatter™, you can set the disk name once and then just
start inserting the disks to be initialized. This way you can
format a whole box of disks.
Bund Aid - Every Macintosh file has some flags which
tell the Finder what kind of file it is. Applications, Control
Panel files, and the like have information which allows them
to have their own icons and assign icons to related files.
This information is stored in the file’s ‘BNDL’ resource,
and files which have these resources are marked by having
their “Bundle Bits” equal to 1. Unfortunately, over the
years, there have apparently been some programs which
incorrectly set the bundle bits of documents they created.
This causes problems in opening documents. BundAid will
scan an entire disk, making sure that each file whose bundle
hit is set actually has a BNDL resource. If it does not, the
*indle bit will correctly be cleared to 0.
This is just a sample, the disk also contains Icon
Designer, Icon Editor, the latest version of ResEdit plus lots
more.
Alpha Plot
Alpha Plot is a sophisticated Hi-Res graphics program
that will let you flex your Apple's Hi-Res capabilities to
create colorful drawings and detailed charts and graphs.
These instructions will do their best job if you run Alpha
Plot and experiment while you read. Most of the details not
in the instructions are printed on the screen. Alpha Plot
features a Drawing Mode and a Typing Mode. The Apple
has two Hi-Resolution screens or "Pages", called Page 1
and Page 2. With Alpha Plot, you can store two images in
memory at the same time and view either one. Alpha Plot
lets you draw or type only on Page 1, but you may easily
move images from Page 1 to Page 2 and back, and from
memory to disk and back from or to either page. This is a
Dos 3.3 disk and works on an Apple Il, II+, Ile, Ic, IIgs.
Beagle Bag
Buzzword - Buzzword is a word substitution game that's
good for at least a few laughs. Buzzword places five stories
in memory. Select one of them and read along. The story
will be automatically typed except for the missing “buzz
words".
Elevators - Elevators is a real-time action game. The
object of the game is to pick up as many carloads of
passengers as possible between 5:00 (game starts) and 5:30
(game ends).
Gas Crunch - Gas Crunck needs only one instruction: It
is possible to win, so don't give up.
Hang Person - You don't need instructions for Hang
Person do you? I didn't think so. For two players or more,
one player can enter a secret word or words for others to
guess. For one player, hit Return-only and the computer
will "think" of a word or words for you to guess.
Magic Pack - Magic Pack consists of four tricks: Plenty
Questions, 2] Numbers, Nextword and Card Scanner.
Name Game - Name Game is a real crack-up at parties.
Oink! - Oink! is an easy-to-play two-key game.
Pick-a-Pair - Pick-a-Pair is a great party game that will
alleviate "Computer Phobia" (a common disease these days)
in almost anyone. Try Pick-a-Pair with your non-typing or
non-computer friends. It's easy to play and they'll like it.
Quick-draw! - Quick-draw is a battle between two video
gunmen who never miss. You will probably need two
players to play Quick-Draw, although our Uncle Louie has
been known to spend hours up in the attic pitting his left
hand against his right!
Slippery Digits - Slippery Digits works just like your old
15-number game. Try the "Visible" version first to get the
hang of it.
6
Sub Search - Sub Search is a real-time search for a group
of invisible enemy "submarines". Your job is to seek out
these subs and capture their fuel supplies before your fuel
and oxygen run out.
TextTrain - TextTrain is a real-time race against a "train-
time" clock. You will keyboard-control a text-format
“freight train" whose “engine” and "cars" appear on your
monitor as text characters,
Triple Digits - Triple Digits is for two players. Each is
dealt the same thirteen digits. Follow the computer's
instructions for playing numbers.
Wowzo - The object of Wowzo is to move your "man"
(the first three letters of your name) through the maze and
land onall five of the keyword letters before your opponent.
Beagle Basic
Beagle Basic is a set of programs that let you enhance
Applesoft and use new commands and features in your
programs. It also lets you rename standard commands and
error messages, for whatever reason you might have.
Beagle Basic gets around Applesoft's "permanency" by
moving it from ROM into RAM (Random-Access Memory)
or changeable memory. Beagle Basic requires your Apple to
have at least 64k of memory. If you have an Apple Ile, IIc
or IIgs, you are set. If you have an Apple II or I+
(normally 48k), it must be equipped with extra memory in
the form of a RAM card (or "language" card").
Dos Boss
Since DOS is anaccessible written program in RAM and
not a permanent collection of hardware like Basic, you can
change it to suit your desires and to have more control over
your computer. Dos Boss is the key to making these
changes. With Dos Boss, you will have immediate access to
DOS's most visible functions and features. Change the
standard commands to anything you like.
FatCat
FatCat is a "multiple-disk catalog" program that reads
and organizes all of your Apple DOS 3.3 and ProDOS file
names together into one or more "Master Catalog" files.
Apple-Bug
Each Master Catalog may be sorted, searched, printed, and
saved on disk, thus becoming a handy reference guide to
your personal disk library. Master Catalogs may be updated
at any time by reading in new or altered disks, Fatcat lets
you assign an optional short "File Description” for each file
name in each Master Catalog. DOS 3.3 disks may be
assigned a descriptive "Disk Tile” that will optionally appear
at the top of each disk’s normal Catalog.
Soundsmith
One feature of the GS that beats most personal computers is
its sound. You can use your computers sound capabilities to
the full with SoundSmith. SoundSmith lets you create songs
with up to 14 tracks. You can input the notes into a
spreadsheet like table or you can use a MIDI keyboard. Six
songs are also included on the disk.
Apple ligs Games Disk #4
Orbizone - Orbizone is similar to the classic game
Asteroids. You must have a joystick to move your ship
around. Button 0 will fire, and Button 1 will thrust you.
Every so often, a bubble will appear on the screen after you
blow something up. By running over this bubble, you will
get a shield for a limited amount of time. The thing which
makes Orbizone unique is that it allows you to create and use
your own shapes in the game.
Concentration - Concentration is a classic memory game
played with cards. In this version, there are 30 pairs of cards
with three different shapes and ten different colours; 60
cards in all. The object of the game is to find the matching
pairs. The player who makes the most matches wins.
Black Jack GS v1.0 - BlackJack GS is a single player
game of BlackJack for the Apple IIgs. One player plays
against the dealer. I have attempted to make this game of
BlackJack as realistic as possible. This is a game of
BlackJack written for a IIgs with at least 512K.
Space Harrier - This is another program from the Free
Tools Association. Space Harrier is a demonstration game
‘The game is playable, however your man can not die (ché
heard from the members!). The fantastic music for Space
Harrier was produced with SoundSmith.
Macintosh Mumblings
ResEdit Helper version 2.0
by Sam Kass (of Info-Center BBS)
Disclaimer
I must say, with ResEdit you have to TRY, to mess up a
hard drive, but I really don't know what you Mac-ers will
think up. Therefore, I don't want you to blame me if you
find a new way to format your hard drive at unexpected
times. I'm just trying to say that you can use any
information in this text, but I take no responsibility for your
actions.
Adding keyboard equivalents to MENUs
The mouse: one of the most creative devices for input
today. Unfortunately, sometimes it's easier to simply use
the keyboard. Here's where ResEdit comes in... with
ResEdit, you can add keyboard equivalents to menu items.
Simply choose an application to edit. Open ResEdit, and
open the applications Resource Fork, by double clicking on
the folders until you get to the application (inside ResEdit),
July 1990
then double clicking on the application. Open the
application's 'MENU' resource. You'll get a list of the
menus in the application. (Probably not names, just a list of
ID numbers). Find the menu you want by double clicking
on the menus one at a time until the 'title’ string is the name
of the menu you want. (Occasionally, a program will have
a few copies of the same menu, you should put your key
equiv's in each menu with the right name.) You can then
scroll down the menu, looking at the commands. Find the
command you want to add the keyboard equivalent to.
Decide what the control key will be. (make sure that there's
no others with the same one, or something unexpected may
occur. ResEdit gives no warnings about this.) Under the
command you want to add it to, find the string for ‘key
equiv’. In this section, put the key you want. Now, simply
close the windows, and save everything. Next time you
load the program, the key equivalent will automatically
ypear next to the menu selection, and you simply have to
type Command-<your key> to activate it!
Adding Icons to Menu Items
Any menu item can have an icon next to it. It’s not hard.
Open the application whose menus you want to add icons
to. Then, go into the ICON resource. Find the ID#’s by
Selecting ‘Get Info! about any icons that are there. (If the
application doesn't own an ICON resource, make one.
Open the application and select ‘new’ from the file menu,
and choose the type ICON.) Then, make a new icon by
having the ICON resource open and selecting ‘new' from
the file menu. Draw a nice pretty ICON, then click the close
box. Next, open your ICON’s info by selecting ‘get info’
while the square is around your icon. Change the ID
number to a number as close to 256, without duplicating
another ICON’s ID number or going BELOW 256. Record
the number equal to your ICON’s ID number minus 256.
(i.e. if your ICON is ID 258, record 2.) Next, open the
MENU resources, and find the menu that contains the item
‘ou want to add an ICON to. Scroll down the menu until
jPucome to the correct item, and in the ICON# space, write
the number you recorded previously. Then, load the
application up and enjoy your ICON!
Fun with STR#'s
Well, STR#'s are definitely fun, especially when they
belong to the Finder or System. STR# translates out to
"String List". It's basically a list of things the application
might have to say to the user. Some Examples from the
Finder: "(40) K in disk" (At the top of any Finder
window); "Trash" (obvious); "Empty Folder" (New
Folders); "Copy of (*O)" (The Duplicate command).
These are all in the STR# resource of the Finder. There's
not much damage possible here, but be sure to back up your
application, so if you want to change the things back, you'll
know what they were. Another thing is to try not to make
7
the new string too much longer than the old one, because it
might go off a line on the screen. With this technique you
can add a personal touch to all your applications.
Fun with DITL’s, MENU’s, and ALRT’s
You can basically do the same things with these three
Tesources as with the STR#'s. In DITL’s you have a little
more freedom, as you can move stuff around in the dialog
box, create more text, create phantom buttons (just for fun),
and put new icons into dialog boxes. MENU’s are fun to
change in applications. You can change the text, but I
wouldn't suggest creating phantom menu selections or
menus, because it might create unexpected results. ALRT’s
work much the same way as DITL’s. If you're like I am,
you should probably try to restrain yourself here. Changing
menus sometimes results in the program QuickKeys (or an
equivalent) to mess up. Changing DITL’s and ALRT’s can
confuse colleagues who try to use your “improved” version.
Editing DLOG’s and DITL’s
DLOG resources basically contain the location of the
dialog on the screen, as well as the type of dialog box. It is
the DITL that holds the contents. A DITL can also be
thought of as a list of controls (CTRL). Each item in a DITL
can be double clicked on, and edited. New items can be
added by selecting ‘new’ from the File menu. It is only
recommended that you add static text, icons, or PICTs, as
the others would require the program to be aware of them to
be useful. You can add more description to a dialog box by
adding static text, another icon by adding an ICON, or a
reference to a PICT resource. (Note: the Finder stores most
of it’s text for dialog boxes in it’s STR# resource, and
defines them as User type. You shouldn't create any user
type controls in a dialog box.)
Funny ID 0 Resources
This isn't anything special to do with ResEdit, but
sometimes it can be fun. Almost every application contains
an ID 0 resource that contains information about the file.
These can sometimes be funny, but sometimes they're only
useful. They'll usually have the name of the programmer,
an abbreviation of the programmer’s name, an abbreviation
of the programs name, or something like that as their type.
Of course, the ‘real’ type for these resources is ‘vers’, but it
is actually rarely used. (If you want to see one, Raymond
Lau put one in Stuffit.)
The Font Editor
ResEdit has a font editor built in. You can edit your
favorite fonts. (Note: this is only for screen fonts, not
postscript.) Just open the type FONT in the font file. Hey,
make your favorite Serif font into a Sans-serif. I'd
recommend backups here before doing anything, though.
ee
PICT Resources
ResEdit has the ability to display PICT images. The
usefulness of this escapes me, but it can be fun seeing what
type of graphics some games contain. (But NO cheating!!!)
The Desktop
There is a big, invisible file lurking on every disk for the
Macintosh, called the Desktop. This is the only file which
is officially ‘legal’ to have invisible. (This excludes Hard
Disk partitions, which will also show up as invisible files in
ResEdit.) This file is a big magnet for everything. It holds
names of folders and applications, it holds icons, it holds
every single ‘Get info’ on your drive, and so on. This file
can get very big. I'd give it a megabyte tops on an 80
megabyte disk before getting worried. When you start
seeing a lot of slowing down in access, and when you copy
to the disk, it sits there ‘updating desktop file’ for 15 to 20
seconds, it’s time to take action. Load ResEdit, go to the
offending Hard Drive, select the file called ‘Desktop’, go to
the Edit menu, and select ‘clear’. You will loose any
comments you’ve written into your Get info boxes when
doing this, as well as the sizes to your applications under
MultiFinder. When you retum to the Finder, the disk will
take a long time to appear on the desktop. (It might come
up with a “This disk needs minor repairs” error. Don’t
worry, just select “OK”.) An alternative to this that will
help your access times (although not as much) while
actually keeping your Get info boxes, is to actually open the
Desktop file, and delete the 'ICN#' resource. (Note: you
will need to quit MultiFinder to open your Desktop file.)
(Another note: on an 80 megabyte disk, you'll need about 3
or 4 megabytes free before deleting the desktop to let the
Finder reconstruct it. You will know if you didn’t have
enough memory because every time you try to use the drive
it will come up with a “...Disk needs minor repairs...” error
until you give it enough memory.)
Different versions of the same program
Sometimes, you'll be running two copies of the same
application under MultiFinder, or even have two
applications that have very similar Menu Bars. This can be
slightly annoying when you can’t tell which application is
the top one. To remedy this, change the name of one of the
menus to something that will tell explicitly what application
or what version it is. (i.e. I run a 2-line BBS under
MultiFinder with two copies of Red Ryder Host, so I
named my SysOp menu for each ‘SysOp line 1” and ‘SysOp
line 2’.) You can even change the name of the Apple menu
from ASCII-19 (the Apple symbol) to the name of the
program, although you’d be breaking the Macintosh
Interface Guidelines... Oooooo000...
Window locations
Some applications contain WIND resources. These
== Apple-Bug
Tesources define windows that will be used with the
application. Sometimes, the windows wil! be in a spot that
you'd rather not have them. So move them. A WIND
resource is a click-and-drag resource that moves the window
somewhere else. If the program follows the Mac interface at
all, the window will appear normally in the program in the
place you put it with ResEdit. If not, however, the text that
was supposed to be in the window will appear where the
window used to be, so you'd better make a backup first.
Default sizes
You may notice that each application has a default size
for Multifinder when you open the Get Info box. Many
times, that default size isn't big enough for the application.
There are two ways to correct this problem. The most
common way is to change the size in the Get Info box below
the default size. This is temporary, and would be deleted if
you rebuilt the Desktop. The permanent way is to open
application with ResEdit, open the SIZE resource, open the
ID -1 size resource, scroll to the bottom, and change the
default size for the application. (Note: this number is in
bytes. There are 1024 bytes in 1Kbyte.)
ResEdit types
As you know, each resource has it’s own type. This is a
four character string that identifies that type of resource from
any other. There are many resource types that are
‘standard’, or defined by Apple, and numerous more that
each programmer might make up. Here I'll list all the
important resource types that ResEdit contains templates for.
(A template is a resource of type TMPL used by ResEdit to
know how to interpret each resource type.)
"ALRT' (ALeRT) - This resource type is an alert box.
It is basically a dialog box that can have only two buttons,
preferably Ok and Cancel. An alert box will give the user
any error the program may have created. Opening a
resource of type ALRT will give you a condensed screen
image of how the Alert would look. Double-clicking ont"
Alert will zoom in, and allow you to edit it.
‘BNDL' (BuNDLe) - The information contained here
basically holds together the data that the Finder will need to
display the icons of the application. (It also may contain a
pointer to the version data of the application.) Any
application that has an icon will have a BNDL containing at
least one pointer to a ICN# and one to a FREF. The ICN#
contains the picture, while the FREF contains the file types
the icons will go to.
‘CNTL' (CoNTroL) - A control is any non-graphic,
mouse-modifiable item in a dialog box or window. Ok
buttons, Check boxes, radial buttons (little circles), and
scroll bars are all common examples of controls. A control
will have it’s location in the window, it’s initial value,
whether or not it’s visible, it’s maximum and minimum
values, it’s type (in the form of a number), a possible
9
July 1990
pointer to more data, and it’s title (the text that appears in,
on, or next to it).
'DITL' (Dialog ITem List) - A resource of type
DITL will contain the layout of a Dialog box, including the
positioning of the controls, text, and pictures. The Dialog
box’ contents will show up with dimmed rectangles around
each item. Double-clicking on any of those will bring up a
box describing the particular control, including it’s type,
position, visibility, and text content.
‘DLOG' (DiaLOG box) - This is the dialog box
itself, with it’s DITL displayed. Opening one of these will
show a miniaturized version of this dialog on the screen,
Like an alert, double-clicking on the box will allow you to
edit it’s DITL.
"DRVR' (DRiVeR) - These are most commonly
Desk Accessories. A driver resource contains the
hexadecimal representation of the DA itself, and should not
edited unless you understand machine language.
"FOND' (FONt Data) and 'FONT' (FONT) - A
FOND resource is a resource that contains pointers to the
FONT resource. It tells the program what fonts it has
available. A FONT resource defines the actual characters
that will appear on the screen. Double clicking on a FONT
Tesource will show ASCII character 65, which is the capital
letter “A” in most fonts.
‘FREF' (File REFerence) - This type of resource
contains the pointers to the correct ICN# which will show
for the displayed TYPE. Every application with an icon will
have at least one FREF with the type of APPL, and an ID
number pointing to an ICN# which will be displayed for the
application.
"HEXA' (HEXAdecimal) - This is the default
tesource type. If ResEdit doesn’t contain a TMPL resource
of that type, or you open the resource with the COMMAND
(swirly key)-OPTION keys held down it will display the
Tesource as a list of hexadecimal numbers. This can be
useful in adding more resources to a list. Find the
‘exadecimal representation of the number of items in the list
ate: BNDL resources contain the number of items minus
1), and move it up one. Now, when you open the list
normally, it will give you a box. Select OK and you'll have
an addition to the list that will contain random data.
"MBAR' (Menu BAR) - This resource will hold an
entire menu bar. It is actually a list of MENU resources, in
order from left to right across the screen. Most applications
do not use MBAR resources, but instead simply put
individual menus up one at a time. If there is one present,
switching two entries would switch those menu’s positions
in the menu bar.
'MENU' (MENU) - This resource holds an
individual menu. In old versions of ResEdit, each menu
item is completely editable, but it takes forever to scroll and
open. In the new versions, The basic menu items are
editable and it is considerably sped up. Most important
items editable here are discussed above.
'PICT' (PICTure) - This is the standard for graphics
on the Macintosh, just as text is the standard for written
items. A PICT resource is not editable through ResEdit.
The actual picture may be bigger than can be displayed in a
standard ResEdit window. In order to get the full picture,
you can COPY the picture while it’s displayed, and PASTE
it into your scrapbook.
"SIZE' (SIZE) - This resource was originally
intended to hold the size of the application under
Multifinder, and eventually included all the applications
attributes under MultiFinder. Most applications that have
been run under MultiFinder will contain a SIZE resource of -
1.
"STR ' (STRing) - This is rather obvious. It’s a
string that the application will probably need at one point.
Changing these is no problem and can be quite fun.
'STR#' (STRing <list>) - This is a resource of a
whole bunch of strings. Each of these are editable as if they
were individual STR resources.
'vers' (vers1ON) - This resource will contain the
version information about the application. This will contain
the creation, modification date, and what will appear in the
Get Info box. (Note: If there is a BNDL pointing to a
resource of ID 0 then that will be displayed in the Get Info
box if the vers resource is missing.)
"WIND' (WINDow) - This is a resource that holds
the position, size, and type of window. A miniaturized
version of the window will appear when this type is opened.
You can move the window to another position with the
mouse if you want.
This basically concludes our guided tour of ResEdit.
Hope you enjoyed the ride, and happy editing!
ResEdit is public domain and available from the club library.
October is the time and your local newsagent
is the place to pick up the latest and
best Appie Il magazine...
Appselings Magazine
The Australian Magazine for Apple Il Users
10
GS Workings
Apple llgs versus IBM
compatibles
by Anthony Rich
As you have probably guessed from the title, this month
we are diverting slightly from the normal subject of hints
and tips for IIgs users.
This month we are going to do a price/power
comparison between the Apple IIgs decked out with a
TransWarp card (from Applied Engineering), a stereo card
(from Power-Up technology) and noi much else, versus an
IBM AT compatible with all the cimmings to match the
Igs's built-in features. Well, almost.
Now before we go any further, let me say that I own
both an Apple IIgs and an IBM AT compatible, which I
built myself. So you cannot say I'm biased, because I've
got that to fall back on. I would hope that all computers
excel in at least one area where others will not, but I seem to
have found more areas that the IIgs beats the AT compatible
than vice-versa.
1 would also like to point out that the main reason for
this article is that this week I have struck two people who
have never even seen or heard a IIgs in action, and yet they
rate it as one of the low-lifes of the computer world. Such is
the way of the Tunnel-Visioned MS-DOS ( and-nothing-
else-will-do! ) user which seems to be in over-abundance
today.
Now that we've got the greetings and salutations
finished - on with the article!
The prices which I'm about to list here are AVERAGE
industry prices at the time of writing (June 15) and may well
have changed by the time this article goes to press.
Let's first look at an Apple IIgs:
Apple Ilgs $1195
1 Mb RAM card $495
Apple Analog Monitor $795
Apple 3.5" Drive $545
TransW arp GS $650
Apple MIDI Interface $145
Power-Up Stereo card $80
Total: $3905
ATYPICAL IBM AT compatible:
The AT compatible $1995
(with 2Mb of RAM)
VGA Monitor and card $994
Apple-Bug
(Not a Multi-Scan Monitor)
3.5" 720k Drive and card $279
2 Port Serial card $129
Joystick Port card $49
MIDI card $245
LocalTalk PC Option card $745
CMS Music card $299
(12-Voice Stereo)
MS-DOS $99
(Usually an extra!)
Total : $4834
From this comparison we see that the AT compatible is
about $1000 more than the Apple IIgs. So what are you
paying for?
You're paying for speed.
+ [We've got a TransWarp.] - You're paying for the
LocalTalk card.
+ [AppleTalk is built-in on the IIgs.] - You're paying for the
music capability.
« {The IIgs has 16-Voice music built-in. We're just getting
stereo!] - You're paying for MIDI.
* (The IIgs has basically got MIDI built-in. We're just
buying an interface box!) - You're paying for VGA.
+ [The IIgs's 640 x 200 mode is only matched by one of the
VGA operating modes. Deduct $150 for EGA if you like!]
Looking at music we can see that the IIgs wins, hands
down! The CMS Music card is an amazing improvement
over an IBM compatible's internal speaker. If you've ever
heard one though, you know it doesn't even come close the
Ilgs's capabilities. Just look at Diversi-Tune from Bill
Basham, and the Background Music CDA from Parik Rao
(which uses the same Sound Smith music files as FTA's
Space Harrier).
While we're talking about the Background Music C
can anyone show me an equivalent in the IBM arena. This
little beauty plays REAL music (even with digitised sound
file capability) in the background of any GS/OS application.
What's more, if you own a hard disk, it even keeps the
music going as you're changing applications - no breaks in
the music! Well done, Parik!
How about ease of use? Once again, the IIgs excels! Like
the Macintosh range of computers, the IIgs uses a desktop
interface as standard. This means that once you learn how to
use one application, you know the basics to running all
applications. And because most applications follow Apple's
Human Interface Guidelines, it's even easier, with such
consistency that most command-key sequences work the
same in all applications! Why is it, do you think that the
IBM arena have come up with operating systems such as
Windows, which also uses desktop-type interfaces? There
July 1990
are still very few applications which run in a similar
fashion, however, on the IBM compatibles,
It has been shown by several surveys that Macintosh
users experience productivity increases of up to 25% over
IBM users. I would imagine that if such surveys were
conducted for the IIgs, similar results would be shown. It's
all to do with consistency and ease of use.
Have you noticed that advertisements abound in every
newspaper for IBM compatibles? I have yet to see an ad for
the IIgs. Why? As someone once said to us all at Apple-Q:
"The Apple IIgs sells itself!".
aR
also just remembered an incident at Norfolk Island
earlier this year, where a kind gentleman put Commodores
above the IIgs. All I'll say to that is "Commodore makes
IBM compatibles!" and leave it at that.
One small addition to add even more salt to the wounds
of MS-DOS only users - I can see ZIP Technologies
releasing their 20MHz accelerator card for the IIgs within the
next few months, and I would expect it to be much the same
Price as the TransWarp GS card!
LONG LIVE Ilgs! (1 hope this article has caused
minimal offence to the IBM users among us.)
ProDOS RAMDisk
When you are using an Apple //e or //c with 128K of
RAM you have a potential additional disk drive, provided
you are using ProDOS. To take advantage of this you will
need to load the software from the second disk. The
additional drive is called /RAM and is located in the 64K
area of RAM that Basic or ProDOS does not use. /RAM
can be used. You can store the STARTUP program and
READ.TXT, a utility that lets you look into text files on
disks (or on /RAM). With these two programs you don't
need to insert your ProDOS disk when ever I need to read
files. /RAM is automatically created when you boot
ProDOS. To catalog this area, type CAT /RAM. /RAM can
hold about half the volume of a regular floppy disk. Note
that data stored in /RAM remains in memory as long as the
power to the computer is switched on. Copying files to the
/RAM area is not quite straight forward since ProDOS does
not have an internal COPY command. It can be done, it
Tequires that you use a load and save sequence. The
program in Fig 1, show an EXEC program that is loaded
each time ProDOS is booted. A series of ASCII texts
commands is executed in order as the computer finds them.
Figure 1:
PRINT "Loading STARTUP into memory..."
LOAD /USERS .DISK/STARTUP, D1
PRINT "Saving STARTUP to /RAM.."
SAVE /RAM/STARTUP
PRINT "Loading READ.TEXT into memory.."
LOAD /USERS .DISK/READ.TEXT, D1
PRINT "Saving READ.TXT to /RAM..."
SAVE /RAM/READ .TXT
FOR X = 1 TO 1000: NEXT: HOME
PRINT "ProDOS 1.1.1"
PRINT "/RAM contains both files."
END
EDITOR: Reprinted from the Townsville Apple User's
Group Newsletter - July 1987.
Graphics Tourer Review
Paul Groth
Is there anyone out there who has ever wanted to use
Lo-Res Graphics in programs like, Deluxe Paint II or
Paintworks Gold? The first thing you would try to do is
load them straight into the program, but it doesn't work, so
you have to go back to using your old graphics programs
which support Lo-Res, High Resolution graphics, but you
miss all them little extras that GS programs offer you. You
don't have to worry any more, there is a program available
which will let you convert your Lo-Res graphics to Super
High Res, so you can use them in your favorite GS Art
program. It is graphics Tourer.
Graphics Tourer allows you to convert graphics from
one type to another, A list of types and there size and if they
are monochrome or colour is below-
Normal Lo-Res colour 40x 40
Double Lo-Res colour 80x 40
Normal Hi-Res colour 140 x 192
Normal Hi-Res colour 280 x 192
Normal Hi-Res Monochrome. 280 x 192
Double Hi-Res colour 140 x 192
Double Hi-Res Monochrome 560 x 192
320 Super-Res colour 320 x 200
AO Super-Res colour 640 x 200
A0 Super-Res Monochrome 640 x 200
Printshop Monochrome 88x 52
Printshop GS colour 88x 52
Newsroom Clip Monochrome 245 x 192
Newsroom Photo Monochrome 231 x 168
Macpaint Doc Monochrome 576 x 720
As you can see, there are a lot of graphics types, with the
variety of graphic types you can convert any picture to any
other resolution. This means if you are working with a
program like Publish It, which only allows you use the
12
graphic resolutions available on the Ile, you could convert
any GS picture over to a Double Hires picture. Then use it
in your program.
There are a varied amount of things you can do with the
program, A list of commands and a brief explanation
follows.
Display Graphic
Once you choose this a column comes up on the right
side of the screen with all the types of resolutions mentioned
before, if you have loaded up a picture before a tick will be
beside the type of Graphics resolution it is, if you want to
have a look at a 320 Super-HiRes picture that has been
loaded, you move the cursor, using either the mouse or up
and down arrows, to that heading and press retum on click
the mouse button. You will then see the picture.
Standard Transfer
Once choosing this command you have to once again
pick the graphic resolution you want to transfer from (you
must have loaded the graphic first) and you then use the
keyboard or mouse to highlight the portion of graphic you
moved, you then are given the list of resolutions and you
must pick the resolution you want it to transfer it to.
Scaled Transfer
This is similar to the standard transfer in the fact that you
have to choose the portion of graphic you want to transfer,
after doing that you have to pick the resolution which you
want to transfer it to and then you have to draw a box where.
you want fo put the graphic (This means if you picked a
3cm by 3cm square of graphics to be transferred and then
drew a square 9 cm by 9cm on the destination resolution
Apple -Bug
screen, the picture would be 3 times bigger then the first
square).
Full Screen Transfer
This option transfers the whole picture from one
resolution to another resolution.
Exchange Black and White
This option inverts the picture of what ever resolution
you choose eg. If you had a black screen and choose this
command the screen would now be white.
Clear Graphic
This clears any screen that you choose.
Restore Standard Palette
This changes the palette of any Super High Res Pict
back to the standard palette.
Undo Last Change- This undoes the last thing you did.
Disk Commands
Catalog - Catalogs a chosen drive
Load Graphic - Loads a graphic
Save Graphic - Saves the Graphic
Slide Show - Shows you every picture on the disk (You
must first choose the type of Picture you want to look at)
Create Data Disk - Creates a Data Disk
If you need to use Pictures from Lo-Res, Hi-Res, etc. in
programs that only support one type of graphics resolution
then I would totally recommend this program.
EDITOR: Reprinted from the Townsville Apple User
Group Newsletter - April 1989 edition.
John Sculley and the Future (Part 1)
by John Sculley
EDITOR: This is a transcript of speech by John Sculley
delivered on Thursday 15th February 1990, at the Inter-
Continental Hotel, Sydney. The second part will be in next
months Apple-Bug. Thanks to Computer City for this
article,
Thank you very much, I'm delighted to be back in
Sydney.
It's been four years since I was last here and a lot has
changed at Apple Computer, all for the better. We have a
thriving business here and I'm particularly pleased because
Australia for us is becoming one of the important building
blocks for the entire Asian-Pacific market place. In fact, this
past week we've had a conference of Apple executives from
the United States, Canada, Japan, and throughout the Pacific
area, down here working on channel strategies for Asia-
Pacific.
But today I'd like to talk abou the role of Chief
Executive Officer, the role of senior management, regardless
of whether you're in high technology as | am, or whether
you're in a service business or a manufacturing business.
There are certain things that are expected from the leader of
an organisation that requires that we have a wisdom that
goes beyond even our own levels of intelligence. What |
mean by that is that we are the ones who are expected to
have the ability to make judgments, to make the trade-off
decisions on things which cannot be resolved somewhere
else in the organization. And I believe that the only way that
July 1990
a leader can do that effectively is to be able to have a context
against which you can relate those tough decisions, to be
able to make some evaluation against that context.
T've been fortunate in my business career to have led
organisations in both the industrial age, and in the case of
Apple, a young, exciting company that is little over a
decade old, in the information age. And if nothing else, it's
given me the chance to be able to compare and contrast the
differences between the world that we have come out of,
which is a world which was built on an institutional
hierarchy basis, to a world which today is clearly global in
scope, one which is becoming information intensive and
where the individual is the focus of most of the important
activities.
There are some important trends that I think are going on
that we need to recognise, because, even if they seem to fall
outside of what we do in our normal day's work, they do
€ us some context to base decisions on. One of these
trends is what is happening with technology, The personal
computer revolution is well documented but in addition to
what is happening with computers (and they will continue to
get more and more powerful) they'l! continue to get more
and more miniaturised and they'll continue to get easier and
easier to use. But the same time that these computer
technology trends are in motion, we see trends in
telecommunications which will converge at some time in the
not too distant future with what is happening in the personal
computing environment.
In my own country, in the United States, we're seeing a
complete flip-flop of what we had become accustomed to.
Everything that has been going through the air - essentially
broadcast television - because of its wide bandwidth will
move down into the ground, particularly as we head
towards high definition television in the mid to late 1990's.
Cable television, eventually fibre optics, will have the
bandwidth to be able to move high definition television
signals, And everything that we have grown accustomed to
>jng in the ground - essentially our telephone services
ang through wires - is now moving out of the ground up
into the air - for example, the cellular telephone.
It is this continual change that we must become more and
more accustomed to. And in the case of technology, we
will see the convergence of telecommunications and
personal computing, including the convergence of
telecommunications content, which will be everything from
television programs, to information, to publishing.
Everything that we think of as content will likely be
digitised by the end of this century. The estimates are that
about 98 per cent of the world's information will be
digitised by the end of this century.
When these trends converge and collide some
remarkable things are likely to happen. What I believe will
come out of it will be not only new companies, but probably
even new industries. This is going to be important for all
of us because we're going to start to see the redefinition of
13
things we've become familiar with.
In the United States, 70 per cent of the population
receives 100 per cent of their information from television.
Now if you saw the quality of our television in the United
States, you would be a little bit distressed by that. Well, we
may have a second chance with television, because it is very
likely that we will see an interactive television, one that will
allow the user to be in some control of what they actually
experience - not just sit there passively in front of a device
ona table.
Back in the 1960's educational psychologists learned that
people remember about 10 per cent of what they hear, soon
average 90 per cent of what I tell you this afternoon, you
will forget very quickly. But it's likely that you would
remember about 30 per cent of it if you read it. But if you
did something, if you were actually involved in the process
of learning by doing, the chances are that you would recall
90 per cent of that information.
One of the exciting things with interactive television, or
interactive multi-media, depending whether you look at it
from the television industry's perspective or you look at it
from the computer industry's perspective, is that we have
the chance to substantially increase the ability for people to
retain information. And when you think that most
information will be digitised and can therefore be put into a
form that can be used in the form of interactive multi-media,
it has a profound potential impact on our education systems;
impacting the way we train people as well as some very,
very, fundamental implications for society as 2 whole.
But let's shift away from technology for a moment and
look at the sociological trends. During the industrial age, we
saw the infrastructure created that would make possible
mass production and mass marketing. And yet in the
information economy, we are seeing the “demassification”
of mass production and mass marketing. This is because it
is now possible to customise technology, in fact, to
customise almost anything for the individual. And this trend
of moving from the institution to the individual is only going
to become more important as time goes on.
T think one of the reasons why Apple has been, at the
very least , an interesting corporation, is that it is a
collection of individuals who have come together with a
common mission to change the world. The leadership task,
therefore, is to create the environment which will let those
individuals have a chance to personally make a difference.
That's a very different model than the traditional business
mode for government or for academia, which is largely
modeled on the church or on the military - that is, very
hierarchical, very self-sufficient.
Size is usually a measure of success, and yet that is no
longer the case as we move from the institutionalised world
to the individualised world,
Many of us are familiar with the many books that are
written about Japanese management techniques, and yes, we
can learn a great deal from the Japanese success, But what !
4
think has not really been quite as well observed is that, as
the Japanese economy becomes internationalised, as their
economy exceeds that of the United States in terms of
market capitalisation, the younger people in Japan are now
starting to reject the hierarchical traditions of their forbears.
And they are starting to observe through television such as
CNN, where you can literally see television from around the
world, or from what they read, or lifestyle products - blue
jeans, pop music - all of these things are starting to reshape
the role of the individual in Japanese society.
Remember they have grown up with very, very strong
traditions built around the dynamics of the group. And yet
the young Japanese are interested in a "meritocracy", not a
hierarchy. And this will have profound impact, I believe,
on Japanese society and probably in terms of the way
business is conducted in Japan.
In the global economy most of us remember that it was
dominated by the United States after the Second World
War, where America was alone at the top. We took natural
Tesources out of the ground, often buying these natural
resources from Australia, adding value to them, building
products, selling them into our large market place to
ourselves, and in effect creating the affluent middle class
lifestyle that Americans have become very accustomed to.
So in the industrial age model, the United States was
resource rich, as you have been resource rich, the resources
coming out of the ground in the form of coal, oil, minerals
and the like.
And now we have seen that in less than a decade, we
have had a shift in the world from the industrial age to a
global economic information-intensive economy model, and
the strategic resources today are coming out of our minds,
not just out of the ground. The strategic resources today are
information and ideas.
When you put information and ideas into the hands and
minds of individuals and give them the tools to work with
those ideas and information, they can do remarkable things.
I think that is what is starting to, on the one hand, capture
many of the world’s imagination, and on the other hand, is
becoming an incredible threat to the stability and the
traditions of the past. It is the dynamics of this global
economy that I think is starting to make the Pacific Rim
such an important epicentre of economic activity, that has
implications well beyond the Pacific, affecting the entire
world. There is a well known quote by John Haye, a
former US Secretary of State, that says: "The
Mediterranean was the ocean of the past, that the Atlantic is
the ocean of the present , and the Pacific is the ocean of the
future."
That was in 1898. He was right, just off a few years.
Without question, the world’s economy has swung over
to what's going on in the Pacific. Today, half the world's
population borders on the Pacific, expected to increase to
two thirds of the world's population by the end of this
century. Six of the world's 10 largest cities are located in
Apple-Bug
the Pacific. In my country, we used to think ‘of Paris,
London and New York as the major cities of worldwide
economic activity -- the globe's major axis of economic
activity, if you like. Today it's, Sydney, Los Angeles,
Tokyo. This focus has shifted in less than a decade.
Just observing your own country as an outsider makes
the point even stronger - when | was younger I used to
think of the interdependencies between Australia and Great
Britain, and as an active partner in the Commonwealth.
More recently, I've thought of the relationships between
Australia and the United States and the interdependencies
between our economies. And yet it's very hard today not to
tealise that your future probably doesn't lie with either
Britain or the United States but probably lies with your
Asian partners in the Pacific Rim.
Fortunately I live in an economy called California, which
if we were an independent country would be the world’s
sixth largest economy - not the US, just California alone
The growth in California by the end of this century is
expected to make it the fourth largest economy in the world
if it were an independent country. So California is a very
exciting place to be if you're in the United States, much
more so than being on the East Coast because it is in effect
going to be as much a part of the Pacific Rim as Australia or
Japan or South East Asia. But this is, if I were starting out
in business today, where the action is going to be. It is
clearly in Asia Pacific, there's absolutely no question about
that.
These trends have significant implications for leadership
at CEO level. It was only a few years ago that when we
thought about leaders we associated that with political
leaders. However, in the last 10 years we often know
business leaders as well as we know political leaders around
the world. In 1989 and during the past few months we have
seen in Eastern Europe that ideology was essentially dead.
There are very few "isms" left any more that have much
meaning. Today we see that the economic leaders - the
ones that can cross national borders without having to wr
about protocol] using transactions that take place «a
milliseconds, compressing distances and time - that lead
global corporations in many ways are in more powerful
Positions than a lot of our heads-of-state.
It isn't a question of power as much as it is a question of
the dynamics of what makes the world tick today. The world
is more economically centred than it is politically centred and
I don't see that changing during the 1990's. If anything it
will go more towards economic strength rather than political
strength.
In my own country there are some significant
demographic changes which will dramatically change the
character of what you will see happening in the United
States. So for whatever influence we have on the rest of the
world, through our entertainment industry for example, you
will see some significant fundamental changes going on in
my country. I spent most of my life marketing to the "Baby
July 1990
18
Boomers", those people who were bom after the Second
World War. They were the Pepsi generation, the Apple
generation, and these baby boomers who were in their 20's
in the 1960's are in their 50's in the 1990's.
Almost everything that you see on American television
today is orientated towards youth. We idealise youth in the
United States and this is because youth was where the
money is. As Willy Sutton the famous American bank
robber of the 1930's said when asked why he robbed banks
he said: "‘Cause that's where the money is." And that's
where the money has been in the American market, with
young people. They've had the discretionary income.
Continued next month...
Stop Press
Tust as we were going to press, Apple announced
perCard GS on the 26th of June.This version has all the
features of the Macintosh version plus extra features.
HyperCard GS can handle colour.
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