Text content (OCR)
FEB 15, 2013
AHISTORY OF
ePUBLISHING
iTUNES REVIEW
as . 4
30 ROCK AND MORE EXCLUSIVE iaeAew
TECHNOLOGY'S
NEW BREED interns
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FROM PDFS TO KINDLES
A HISTORY OF ELECTRONIC PUBLISHING
= =
TECHNOLOGY’S
(ORKING ON WRISTWATCH-TYPE GADGETRY 08 |
‘ TO! 26
U ‘Ss EEO OK CASE WITH MACMILLAN 10 ;
INSIDE 30
APPLE MENTIO ING OBAMA'S STATE OF THE UNION SPEECH 24 7
™ iTUNES REVIEW 48
SHAREHOLDER LAWSUIT IS ‘SILLY SIDESHOW’ 70
ESTORS BACK CO. VS. EINHORN 72 TOP 10 ALBUMS 78
STOREIS LIKE PROZAC’ 84 TOP 10 MUSIC Vi
___ STATEMENT BY APPLE 86
NEW BREED
FINANCE
AUSTRALIA ORDERS TECH GIANTS
MICROSOFT, APPLE TO EXPLAIN
GLOBAL PRICE DISCREPANCIES
Microsoft and other technology giants
have been ordered to stand before an
Australian government committee and
explain why prices are higher for Aussies
than elsewhere in the world.
Apple and Adobe executives were expected
to join Microsoft’s hearing on Monday, hosted
by a lower-house committee, according to a
Raw Story report.
“The committee is looking at the impacts
of prices charged to Australian consumers
for IT products,” a committee statement said,
according to Raw Story. “Australian consumers
often pay much higher prices for hardware and
software than people in other countries.”
The price differences affect Australians’
purchases of music, games, software, and
gaming and computer hardware, Raw Story
says. For instance, the costs for Australians to
download iTunes are roughly 73 percent more
than in the United States, the report says - The
Washington Times.
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APPLE RUMORED
TO BE WORKING ON
WRISTWATCH-TYPE
GADGETRY
From portable music-players to smartphones
to tablets, Apple (AAPL) has always looked far and
wide for that new device that would expand and
deepen its digital eco-system.
Now the Cupertino tech giant may be looking
no further than its users’ wrists.
Quoting unnamed sources, two published
reports on Sunday said Apple is working on a
prototype for a wearable watch-type gadget
that might extend some of the powers of the
iPhone onto an accessory strapped to the end
of your arm.
This isn’t the first time the watch rumor has
surfaced. But according to the reports Sunday by
both the Wall Street Journal and the New York
Times, Apple is in discussions with Foxconn, its
primary manufacturing partner, to come up with
a wristwatch-type of tech tool. The move would
be a logical response to a maturing smartphone
marketplace, where Apple is still selling tons of
iPhones but seeing its high margins contract. A
watch would provide Apple another channel to
connect with
its phones and
tablets and help
push more content
into our lives.
COMPANY
EXPLORATION
The Times story attributed
its report “to people familiar with
the company’s explorations, who
spoke on the condition that they not .
be named because they are not allowed to
publicly discuss unreleased products.”
Two sources told the newspaper that the
watch would operate Apple’s iOS software and
“stand apart from competitors based on the
company’s understanding of how such glass can
curve around the human body.”
“You never know what Apple’s working on,
and there’ve been rumors about everything
under the sun, from
TV sets to watches to
flying cars,” said analyst
Avi Greengart with Current
Analysis. “I’ve tested a bunch of
watches that talk to my phone, and most tend
to be clunky and somewhat limited in their
functions. So I’m sure, given their track record,
that Apple could certainly bring a better design
to this type of gadget and offer a seamless
experience as it does all kinds of tasks beyond
just telling you the time or using it as a phone.”
Neither Apple nor Foxconn could be
immediately reached Sunday for comment
on the story.
The wrist, it seems, is a potentially lucrative
piece of human real estate, as many tech
companies continue to innovate and bring new
tech products that can be strapped on to the arm.
While many gadgets already for sale are designed
mainly to gauge physical activity, such as running
or breathing, Apple could be looking at a far
more sophisticated device that could incorporate
many of the same apps users now enjoy on their
smartphones and tablets.
CREDIBLE RUMORS
Analysts have long been expecting Apple to try
its hand at something for the wrist.
“‘NNe believe technology could progress to
a point where consumers have a tablet plus
wearable computers, like watches or glasses, that
enable simple things like voice calls, texting, quick
searches, navigation,” analyst Gene Munster
wrote last month in a report for Piper Jaffray.
“These devices are likely to be cheaper than
an iPhone and could ultimately be Apple’s best
answer to addressing emerging markets.”
For now, it’s still anyone’s guess what Apple
may or may not have up its sleeve.
“The most credible rumors,” said Greengart,
“tend to follow Apple’s pattern of building out
their iOS platform and Apps Store content and
then creating new products that capitalize on that
system. In that context, a wearable device would
make a lot of sense.” - San Jose Mercury News.
10
JUSTICE DEPT SETTLES E-BOOK CASE
WITH MACMILLAN
WASHINGTON - The government has
reached a proposed settlement with
Holtzbrinck Publishers LLC, which does
business as Macmillan, one of five major
book publishers that allegedly conspired
with Apple Inc. to raise e-book prices
for consumers, the Justice Department
announced Friday.
The government is continuing its
case against Apple but has now reached
agreements with the five publishers.
The Justice Department complaint
alleged that the five companies and Apple
worked together to raise retail e-book
prices and eliminate price competition. The
government said competition had reduced concerned that Macmillan books would
e-book prices and the retail profit margins of be more expensive than those of its fellow
the booksellers. publishers.
Under the proposed settlement, which Apple spokeswoma
still needs approval by a federal judge in declined to comment on th
New York, Macmillan will lift restrictions on settlement.
discounting and other promotions by e-book Before the case brought by the Just
etailers. It will be barred from enteri e A Tame
reac we onventauper Ml ccorvent, retailers sold e-book versions of |
agreements with similar restrictions until
new releases and best-sellers for what one
December 2014. ;
company’s CEO called the “wretched $9.99
price point.” The government says that as
k a result of the conspiracy, consumers were
nfavorable typically forced to pay $12.99, $14.99 or
| CEO John Sargent more for the most popular e-books.
“We settled because the
penalties became too
So far, the settlements in the case
, with other publishers have not led to
argent said the company did not reach a noticeable drop in e-book prices,
an agreement earlier because, in part, “I had publishers had feared.
an old-fashioned belief that you should not
settle if you have done no wrong. As it turns
out, that is indeed old-fashioned.”
Before the government sued last April,
the publishing executives were desperate
to get Amazon.com - the marketer of
“Our company is not large enough to Kindle e-book reade 0 raise the $9.99
risk a worst-case judgment,” Sargent wrote. price point it ha or the most popular
“In this action, the government accused e-book titles. substantially below
five publishers and Apple of conspiring to P vardcover prices. Apple had
raise prices. As each publisher settled, the ooks store, and the publishers
remaining defendants became reonsiagl Apple would counteract the
not only for their own treble damages, but N r
also possibly for the treble damages of the
3 i y fter Amazon introduced the Kindle
settling publishers.
2007, e-book sales had surged. They
represented just 2 percent of all titles sold
in the United States that year but soared
to 25 percent in 2011. In 2010, about 114
million e-books were sold at a total cost of
$441.3 million.
The other companies that settled were
Hachette, HarperCollins, Simon & Schu
and Penguin.
was his concern that a settlem On Friday, news of the Macmillan
allow Amazon, the leading i settlement appeared to have little impact on
to cut prices to a level Si : Amazon. Its stock price was up 80 cents, less
harm the industry o than 1 percen - Associated Press.
other publishers s e no longer saw
a reason to e was especially
ee.
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SOUU LUMPANY
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APPLEMAGAZINE.COM
It’s all about Apple
The right magazine for the right audience
14
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TECHNOLOGY'S
NEW BREED
How One Young Entrepreneur Developed MyFace
15
Category: Social Networking Many people are of the mindset that
Updated: Jan 22, 2013 technology is a young person’s game.
fen Technology and its products and services are
Language: English really something for all ages, but the older
ae Steffens people are, the less likely they are to to dip
rice: Free
their toe into the water. Younger people are
a different story. They’ve grown up with the
KK am technology and don’t have any reservations
about using it.
. . Some younger people even take it a ste
View in younger peop P
further. They use the technology to become
iTunes Preview young entrepreneurs. Startup companies
don’t come with all of the baggage they used
to. Many young entrepreneurs start with
designing apps. Since many times they don’t
sell for more than a dollar or two, success
can be fleeting.
Steve Jobs was one of those young people
following his dream, although because of
the time when he got his start, he wasn’t
Ey creating apps. They weren’t even invented
yet. He was creating computers with the
; help of another young technological mind,
Steve “Woz” Wozniak. That little company
they started in their garage is now legendary
across the world for being one of the most
uccessful ever. It should encourage young
eople to think if Jobs and Woz can do it, so
just 15 years
two app inthe —
ills in some
official Facebook app
find out how Ben got
with so much success e
is point in his life
ly on.
Laura Tucker: What encouraged you to
start your Internet companies, BasyBoyApps
and FreeAppEachDay at such a young age?
| 17
Ben Steffens: | have always been
interested in business, and when | was
about 15 the App Store had just launched.
It offered low barriers to entry, which at the
time were great, allowing people with lower
budgets like myself to enter the market.
However, in the long run, it has arguably
made it hard to succeed due to the high
number of apps on offer. | also really liked
the idea of being able to work hard on the
app, getting it developed, and once it went
live there wasn’t much more | would need to
do, and sales would provide a steady income
for the next few years.
Laura Tucker: Is it just a coincidence that
you developed a Facebook app and that
Facebook was also begun by a young guy,
similar in age?
Ben Steffens: Whilst | have been inspired
by Mark Zuckerberg’s work, | would say
the reason for developing is more of a
coincidence; | actually started out developing
an application that would combine Facebook
and Twitter into one app; however, halfway
through development, Twitter announced
various new API rules and changes which
meant third-party apps like this were no
longer allowed. So | decided to make use
of the code and focus on streamlining the
Facebook experience.
Laura Tucker: What makes MyFace
different from the other Facebook client
apps out there?
Ben Steffens: Currently there are two
main Facebook clients available on the
iOS App Store — the Official Facebook app
and Facely. The Official Facebook app is
notorious for being complicated and often
__ buggy and slow, whilst Facely hasn’t been
ted for over a year now lacking crucial
res such as iPhone 5 optimization.
MyFace manages to streamline the
ok experience without sacrificing
ai
quality of functionality. It even adds features
missing from the native app. The iOS version
also takes full advantage of your device’s
touch-screen capabilities, offering innovative
features such as swipe to view comments
and details. MyFace has been said to ‘restore
the glories of Facebook’ offering a beautiful
and more stable Facebook experience.
Laura Tucker: You mention that your goal
is to get MyFace on every Apple device.
Does this mean there is a native MyFace
app in the works for iPad?
Ben Steffens: Correct. MyFace is currently
available for the iPhone and Mac and
development for the iPad version has just
begun and we hope to have it live by April.
Laura Tucker: Why Apple products and
not Android?
Ben Steffens: When | began developing
apps a few years ago the Android App Store
was a lot smaller, so | focused on developing
for Apple platforms, and as | became more
familiar with Apple | have stayed with
them even since. That said, we have plans
to launch MyFace for Android in 2014,
depending on how sales are this year!
Laura Tucker: You mention that you
are on a gap year launching MyFace and
that next year you'll be attending Oxford
Brookes University. Is there a chance your
success can lure you away from going to the
university?
Ben Steffens: | think | will see how the
sales and potential acquisitions go this year;
however, | think | will manage to continue
to expand my company part-time as | do the
Business course.
Laura Tucker: Every great developer has
many ideas locked away. What other apps
are you considering developing?
| 19
20 |
Ben Steffens: As soon as | generate
enough capital, | am planning to launch
by own ad network, similar to AdMob,
offering banner and full screen adverts for
Free iPhone apps as well as offering new
innovative ad slots and other promotional
packages.
Laura Tucker: What have you learned
in the process of the development of this
app that could possibly help others in the
development process?
Ben Steffens: | would say that alot
has come down to timing. | managed to
start developing when the App Store had
just over 100,000 applications, which
meant | could launch an application with
absolutely no marketing, and sales would
be impressive. However, now that there
are over 700,000 applications, things have
become a lot harder; when! launch an app
without marketing it will struggle to sell at
all. To those considering developing apps
| would strongly suggest putting enough
aside for marketing rather than focusing
on the development of the app itself, as
without gaining exposure it will be very
hard to be found!
Ben runs the London-based 360 Studio:
as the CEO and founder. In 2011, his
BabyBoyApps and FreeAppEachDay wert
acquired by Awesome-Wicked Games. F
the past eighteen months, while creati
MyFace, he worked with twenty differe}
employees.
But the most impressive fact is that
MyFace has been funded by the profits 6
Ben’s previous projects. At 15 years ol
had the fortitude to not blow his windfall. He
used those profits to fund his next venture.
And as he mentioned above, he hopes to
use his profits from MyFace to fund another
venture, an ad network.
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As for the app itself, | have to give him
kudos. | have stopped using the official
Facebook app and am now using MyFace.
One fun thing is sound effects for most
functions. In other words, if you plan to
check your Facebook during a business
meeting or Psych class, you have to mute
it. Getting around is easy with swiping
integrated throughout for doing
such as reading the comments.
a
One reason that MyFace works.
official iOS app for Facebook
trying to be the browser vet
avoids all that by just doing
it takes a few minutes to figure it out, but
once you do it is so much easier to navigate
posts and comments and flip back and forth
with the swiping and clicking.
Hopefully the great work Ben Steffens has
done on this app will encourage more young
people to give it a try and get their own ideas
out there. If all young people waited around,
afraid to take the plunge, we wouldn’t have
our Apple computers. Jobs and Woz threw
Caution to the wind to get their ideas out
there and turned it into quite possibly the
most successful company ever. And now
because of that, it allows other young people
like Ben to do the same. m
by Laura Tucker
| 23
24 |
APPLE MENTIONED DURING OBAMA’S
STATE OF THE UNION SPEECH
It was one doozy of an Apple (AAPL)
corporate announcement.
But mid-way through his State of the
Union speech, President Obama Tuesday
looked up at Apple CEO Tim Cook, sitting in
the first lady’s box with Michelle Obama,
and briefly became spokesman for the most
valuable tech company on earth.
“This year,” Obama told the crowd, “Apple
will start making Macs in America again.”
It was only ten words, wedged into the
middle of an hour-long speech. But it made
at least one guy in the audience happy: the
cameras zoomed in on Cook's smiling face.
The news that Apple would manufacture
some of its Macintosh computers in
the United States was not Unexpected
- Cook told Bloomberg
December as much. And bringing jobs to
the US instead of off-shoring them to China
could go a long way to improving Apple’s
sometimes blemished image of hiring
Chinese workers on the cheap and then
working them to the bone.
But to have the president of the United
States serve as your celebrity spokesman was
a real coup, even by the high standards set
by former Apple CEO and co-founder Steve
Jobs, who made product announcements a
high-art form.
Obama offered no more details about
Apple’s plans, and quickly moved on to other
topics. Apple did not immediately respond
to a request for company comment on the
president’s comment.
Last December, Cook said the Cupertino Last year, Michelle Obama’s guests
company would start producing one of its included Laurene Powell Jobs, widow of
Mac computer lines somewhere in the United late Apple co-founder Steve Jobs, and Mike
States starting this year. He said Apple won't Krieger, co-founder of photography app
manufacture the computers itself, but will Instagram - San Jose Mercury News.
contract with other companies and invest $100
million in the effort.
“We've been working on this” P
for a long time, and we were 4a
getting closer to it,” he told ~ a
Bloomberg Businessweek |
at the time. “We could
have quickly maybe
done just assembly,
but it’s broader
because we wanted
to do something
more substantial.”
Cook’s presence
in the first lady’s
box was a perfect
opportunity for Obama
to praise Apple’s plan
and use the example
as yet another in what
he hopes to be a series
of announcements in
the coming months. Job
creation is a key component
of the president’s second-
term agenda and being able
to drop Apple’s name into his
State of the Union address must
have been sweet.
Cook was joined in the box by military
families, those championing immigration
reform and those whose lives have been
touched by gun violence. His high-profile
inclusion in the audience was no accident:
An administration official said Cook heads
a company that underscores America’s
innovation economy.
p25
#01 — What's the Word
By RedSpell
Category: Games
Compatible with iPhone 3G, iPhone 4, iPhone 45, iPhone 5, iPod touch (3rd gen), iPod touch (4th
gen), iPod touch (Sth gen) and iPad. Requires i0S 4.0 or later. This app is optimized for iPhone 5.
#02 — Mailbox
By Orchestra, Inc.
Category: Productivity
Compatible with iPhone 36S, iPhone 4, iPhone 45, iPhone 5, iPod touch (3rd gen), iPod touch (4th
gen), iPod touch (Sth gen) and iPad. Requires i0S 6.0 or later. This app is optimized for iPhone 5.
#03 - Temple Run 2
By Imangi Studios, LLC
Category: Games
Compatible with iPhone 36S, iPhone 4, iPhone 45, iPhone 5, iPod touch (3rd gen), iPod touch (4th
gen), iPod touch (Sth gen) and iPad, Requires i0S 4.2 or later. This app is optimized for iPhone 5.
#04 — What's the Word? 4 Pics 1 Word
By LOTUM GmbH.
Ctegory: Games
Compatible with iPhone 36S, iPhone 4, iPhone 45, iPhone 5, iPod touch (3rd gen), iPod touch (4th
gen), iPod touch (Sth gen) and iPad, Requires i0S 5.0 or later. This app is optimized for iPhone 5.
#05 — CarTunes Music Player
By Ryan Oksenhorn
Category: Music
Compatible with iPhone, iPod touch, and iPad. Requires i0S 5.0 or later. This app is
optimized for iPhone 5.
#06 — Ruzzle
By MAG Interactive
Category: Games
Compatible with iPhone 36S, iPhone 4, iPhone 45, iPhone 5, iPod touch (3rd gen), iPod touch (4th
gen), iPod touch (5th gen) and iPad, Requires i0S 4.3 or later. This app is optimized for iPhone 5.
#07 — PhotoStation
By Samer Azzam
Category: Photo & Video
Compatible with iPhone 36S, iPhone 4, iPhone 45, iPhone 5, iPod touch (3rd gen), iPod
touch (4th gen), iPod touch (Sth gen) and iPad. Requires i0S 5.1 or later. This app is,
optimized for iPhone 5.
#08 — YouTube
By Google, Inc.
Category: Photo & Video
Compatible with iPhone 36S, iPhone 4, iPhone 45, iPod touch (3rd generation), iPod
touch (4th generation) and iPad. Requires i0S 4.3 or later.
#09 — Galaxy on Fire 2™ HD
By FISHLABS
Qtegory: Games
Compatible with iPhone 36S, iPhone 4, iPhone 45, iPhone 5, iPod touch (3rd gen), iPod touch (4th
gen), iPod touch (Sth gen) and iPad. Requires i0S 4.3 or later. This app is optimized for iPhone 5.
#10 — Google Maps
By Google, Inc.
Category: Navigation
Compatible with iPhone 36S, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd gen), iPod touch (4th
gen), iPod touch (Sth gen) and iPad. Requires i0S 5.1 or later. This app is optimized for iPhone 5.
—_
\ em
#01 — Evernote
By Evernote
Category: Productivity
Requirements: OS X 10.6.6 or later
#02 - 4 Elements (TM)
By Playrix
Category: Games
Requirements: 0S X 10.6.6 or later
#03 — Xcode
By Apple
Category: Developer Tools
Requirements: 0S X 10.7.4 or later
#04 - Kindle
By AMZN Mobile LLC
Category: Reference
Requirements: 05 X 10.6 or later
#05 — The Unarchiver
By Dag Agren
Category: Utilities
Requirements: 0S X 10.6.0 or later
#06 — Full Deck Solitaire
By GRL Games
Category: Games
Requirements: 0S X 10.6.6 or later
#07 — Contract Killer 2
By Glu Games Inc.
Category: Games
Requirements: 0S X 10.7 or later
#08 — Twitter
By Twitter, Inc.
Category: Social Networking
Requirements: 05 X 10.6 or later
#09 — CSR Racing
By NaturalMotion
Category: Games
Requirements: OS X 10.8.2 or later
#10 —SketchBook Express
By Autodesk Inc.
Category: Graphics & Design
Requirements: 0S X 10.6.6 or later
La
penguin Catap---
cfo-Mag Ral
r Sprint Fr
TOP
FREE
APPS
Mac 0S X
27,
#01 — WhatsApp Messenger
By WhatsApp Inc.
Category: Social Networking / Price: $0.99
Compatible with iPhone.Requires i0S 3.1 or later.
#02 — Minecraft — Pocket Edition
By Mojang
Category: Games / Price: $6.99
Compatible with iPhone, iPod touch, and iPad. Requires i0S 4.3 or later. This app is
optimized for iPhone 5.
#03 — Angry Birds Star Wars
By Rovio Entertainment Ltd
Category: Games / Price: $0.99
Compatible with iPhone 36S, iPhone 4, iPhone 45, iPhone 5, iPod touch (3rd gen), iPod touch (4th
gen), iPod touch (Sth gen) and iPad, Requires i0S 4.3 or later. This app is optimized for iPhone 5.
#04 — Plague Inc.
By Ndemic Creations
Category: Games / Price: $0.99
Compatible with iPhone, iPod touch, and iPad. Requires i0S 4.3 or later. This app is
optimized for iPhone 5.
#05 — Wood Camera - Vintage Photo Editor
By Bright Mango
Category: Photo & Video / Price: $0.99
Compatible with iPhone 365, Phone 4, Phone 45, Phone 5, Pod touch (3rd gen), Pod touch (4th
gen), iPod touch (Sth gen) and iPad. Requires i05 5.0 or later. This app is optimized for iPhone 5.
#06 — Sleep Cycle alarm clock
By Maciek Drejak Labs
Category: Health & Fitness / Price: $0.99
Compatible with iPhone, iPod touch, and iPad. Requires i0S 4.3 or later. This app is
optimized for iPhone 5.
#07 — Arms Cartel Global
By Pixel Addicts
Category: Games / Price: $0.99
Compatible with iPhone, iPod touch, and iPad. Requires i0S 4.3 or later.
#08- Fruit Ninja
By Halfbrick Studios
Category: Games / Price: $0.99
Compatible with iPhone, iPod touch, and iPad. Requires i0S 4.3 or later. This app is
optimized for iPhone 5.
#09 — Earn to Die
By Not Doppler
Category: Games / Price: $0.99
Compatible with iPhone, iPod touch, and iPad. Requires i0S 3.2 or later This app is
optimized for iPhone 5.
#10 — CraftedBattle
By C-Apps
Category: Games / Price: $0.99
Compatible with iPhone, iPod touch, and iPad. Requires i05 4.3 or later. This app is
optimized for iPhone 5.
Foose NP EERO
#01 — 0S X Mountain Lion
By Apple
Category: Productivity / Price: $19.99
Requirements: 0S X 10.6.8 or later
#02 — Pages
By Apple
Category: Productivity / Price: $19.99
Requirements: 0S X 10.6.6 or later
#03 — Keynote
By Apple
Category: Productivity / Price: $19.99
Requirements: 0S X 10.7.4 or later
#04 — Numbers
by Apple
Category: Productivity / Price: $19.99
Requirements: OS X 10.6.6 or later
#05 — FaceTime
By Apple
Category: Social Networking / Price: $0.99
Requirements: 0S X 10.6.6 or later
oS Recorder K
#06 — Live Wallpaper eyno
By SquidMelon te Remot
Category: Weather / Price: $0.99
Requirements: 0S X 10.6 or later
#07 — iPhoto ae NY
By Apple
Category: Photography / Price: $14.99
Requirements: 05 X 10.7.4 or later
#08 — 1Password - Password Manager and Secure Wallet
By AgileBits Inc.
Category: Productivity / Price: $49.99
Requirements: 0S X 10.7 or later, 64-bit processor
#09 — DaisyDisk
By Software Ambience Corp.
Category: Utilities / Price: $4.99
Requirements: 0S X 10.6.0 or later
#10 —Fantastical
By Flexibits Inc.
Category: Productivity / Price: $9.99
Requirements: OS X 10.6.6 or later
30 | = ze . a
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bit. It’s whimsical, albeit a little funny-
sounding (especially for what is supposed
to be a “dark subject”), but Noodlecake
obviously wanted to make a light,
funny zombie title instead of a dark and
foreboding one. The end result is a pretty
hilarious “kid friendly” (although there
are blood and guns, so maybe more
teen friendly) zombie romp that has an
awesome soundtrack and a lot of realistic,
entertaining sound effects.
e
GAMEPLAY
ra >
The gameplay is almost identical in
nature to Extreme Road Trip but with a
few key differences to set the titles apart.
| 33
- Ci
You still purchase vehicles using the coins
you earn, and you still do stunts like front
flips and back flips to gain boost. There’s
no gas this time around, though. You
don’t have to collect canisters anymore;
you’ll have infinite gas. Instead of
eventually breaking down, you’ll have to
outrun an angry zombie horde. There are
also zombies in your path that you'll have
to shoot so that they don’t slow your car
down. You’ll be able to purchase new
vehicles, boosts, and guns along the way,
and you can, of course, buy coins so you
can unlock things faster. There is even
a lottery wheel you can spin once you
KH
PRs 12]
= _———
collect some niaalieter, tickets in eac
‘is actually a lot more dep
levee
here than in Extreme Road Trip.
OVERALL
e
This is a great title and definitely one
that you should have on your smart
device. It’s a great time-killer, and the
short leve i‘
sessions.
ability fo
more. You can fin
the App Store.
noone
_has figured out time
travel yet, so we’re all
just going to have to
dated: Feb 05, 2013 wait patiently. Luckily
. Bou though, the developers
Languages: English, French, at Goodbeans have
BI scans crn released their own
take on the monster-
View in battling genre, and
“Zuko Monsters” could
be a perfect way to
get your battling fix
while you wait for Pokemon to release.
WEREWOOD W390
way. It seem
amount of work into
this game, and there are
each environment you tr
animations ar anc
monster attac creative
well-executed. and inter
when on the map isa little stale, bu
even thew g and non-battle sequences
in Pokemon don’t look spectacular. Overall,
Zuko Monsters looks good with some solid
iOS-level graphics and animations.
SOUND
The sound is fairly cookie cutter, albeit a
little odd in spots. The musical scores leave a
lot to be desired, but they won’t wreck your
experience. There aren't really a lot of tracks
here, and the battle theme isn’t as action-
packed and inspiring as you'd like it to be.
Unfortunately, it doesn’t seem like a ton of
time was spent on the audibles for this title.
The sound effects are the same way, although
they’re a little better than the music and not
nearly as “annoying” or repetitious.
GAMEPLAY
Zuko Monsters has a very similar
gameplay style to Pokemon and other
GORILLAM
monster-battling games but with a few key
features that help to differentiate it from
the rest of the pack. Unfortunately, most
of the features drain the fun factor out
is title. Annoying things like timers,
>
unfortunate that this glaring issue affects
joking for something to fill the
i battle, while you wait for Pokemon,
iko Monsters is a great, free, alternative.
he downside is that you'll end up spending
tune or waiting for ages if you want
ess far into the title. This is a solid
ind there was a lot of work put into
ever, | would recommend this game
re of a time-killer or a way to get your
ter-battle fix. Hopefully we will see a
successful Pokemon spinoff in the future that
isn’t plagued with purchase requirements or
lengthy wait times. ed,
a
RHIMOND WLS
loc)
fea)
FROM PDFs
TO KINDLES
A History of Electronic Publishing
4O |
Over the last decade, the capacity and
usefulness of mobile devices has grown
astoundingly. Whereas not too long ago a
portable gadget could perhaps store a limited
amount of data for displaying simple text and
compressed music files, today’s transportable
tools are smaller, house countless gigabytes
of information and are versatile enough to be
used for both work and leisure. The merits
of having music, video and the Internet
available on a smartphone or tablet have
permanently changed the landscape of
personal entertainment, but what might be
most astounding is how these very devices
have altered the oldest and least changed
medium for entertainment and information;
the printed word.
Electronic books, like digital music and
video formats before it, have grown and
popularity and ubiquity with the rapid growth
of mobile devices. Ideas and prototypes for
electronic books were seen in the early and
mid-20th century; however, due in part to
a book’s format already being quite mobile,
most never made it to the general public.
The onset of computers made the prospect
of storing and reading books on a medium
other than sheets of paper more of a reality.
In the early 60s, the idea of “linking” text
through computerized data was developed by
a Brown University professor named Andreis
van Dam, creator of a structure known as the
File Retrieval and Editing SyStem or “FRESS”.
His development was the basis for later use of
hyper text transfer protocol (HTTP) and, like
most early innovations involving the World
Wide Web, was primarily a tool for education.
In fact, it is van Dam who is widely credited
with coining the term “e-book”. The ensuing
decade brought increasing computer power
and advances in digital formats of printed
materials, yet lack of mobility limited the
usefulness for consumers with voracious
appetites for literature. After all, is there
ce
os
—
~
—-
LLOIS Oe
F
Tal
MUST Liccs OO
| oe
eke shee
he
~_—
— Be.
“Ss
H
E
it
a9) ened
wre
anything more handy and transportable than
a paperback?
THE FORMATS
A convergence of the proliferation of the
Internet and popularity of personal digital
devices harkened an environment in which
electronic publishing could finally gain a
foothold as an attractive alternative to printed
books. However, as with other forms of
technology that are sped to the marketplace,
various formats have been created to either
facilitate sales of a proprietary e-reading
device or to ease content delivery and files
sizes (much like video and music formats
before it). Let’s take a look at some of the
more popular formats used in devices today.
PDF
Adobe Systems’ Portable Document
Format (PDF) is one of the most prevalent and
earliest formats used in electronic publishing.
Developed in the early 90s, PDFs permitted
the transfer of text documents for those using
Adobe’s proprietary reader. Acceptance from
a wide audience was hampered by larger
than usual file sizes and the availability of
free versions of PDF readers and makers but
flourished as the reader was provided free
of charge and improvements were made in
subsequent versions. Its release as an open
standard in 2008 cemented its importance in
electronic publishing, but critics have pointed
to significant flaws like viewing and usage
restrictions, monitoring (PDF files can be used
to track IP addresses) and security exploits
that have left the format open to many
attacks from viruses and malware. Most major
e-reading applications support the reading of
PDF documents.
41
A2 |
EPUB
The popular EPUB format was released
in 2007, replacing a previous Open E-Book
standard used since 1999. Its flexibility
has led to its popular use by consumers :
and publishers alike as its structure allows |
for content and data (like that seen on
the World Wide Web) to be read ina
broad variety of devices, applications and
software. Files contain the extension .epub
and, although it’s an open source format,
a digital rights management (DRM) layer
can be added to protect booksellers and
publishers from pirating. The format’s
versatility permits it to be more than
just a vessel for printed documents—it
contains information on everything from
style sheets (as used in HTML and XML) to
extension,
uses the markup la
(Extensible Hypertext
and Javascript, making it a mu
format beyond being a simple disp
text. It was created by French enterpri
Mobipocket SA and sold to Amazon in
2005 as the company readied to begin
selling digital versions of its vast library.
Unencrypted, it can be read on various
devices, although it is most commonly
found wrapped in a DRM that can only
be read on Amazon's Kindle device from ——
an authorized purchase of content. The .
future of .mobi is unsure since a recent
announcement by Amazon that it would be
migrating to Kindle Format 8, available on
the Kindle Fire utilizing features of HTML5
and CSS3.
| 43
*.
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The ASSOCIATED PRESS
STYLEBOOK and
BRIEFING ON MEDIA LAW
NGS origins of anxiety and depression
Photo: Wired
Lv |
MOVIES -™.
TVSHOWS :
48 |
WRECK-IT RALPH
. Everyb
wants to
including
At least that at
Hollywood would
have us thinking.
The latest movie
slamming that point
home is Wreck-It
Ralph, a computer-
animated Disney film
directed by Rich Moore who has done the
same for episodes of The Simpsons and
Futurama. It’s a story that’s been i in the
works with Disney since the late 1980s. It
took more t wenty years to finally get
ust as we found in
off the grou
Oys come outa
“re not lookin,
ames do the same.
ate the video gaming
he characters in Fix-It
he game by adoring Felix, *
It turns 01
the villain, Wreck-It Ralph.
ds a support group for video
ins and speaks of a desire to
ays be the bad guy. He is told by
others in his game that he can go to
ame’s 30th anniversary party only
e earns a medal like Felix does in the
game. He finds out he can win a medal in
a shooting game and enters it to try his
luck. Meanwhile, a girl goes to play Fix-
It Felix, Jr. and reports that the game is
malfunctioning. Felix then leaves the game
to find Ralph.
Wreck-It Ralph is a true sendup to the
1980s genre of video gaming, as well as
later decades. The cameos in the family
| 49
by Rich Moore
Genre: Kids & Family
Released: 2012
Price: $19.99
KK Oc |
585 Ratings E
View in : , | i
iTunes Preview ene 7 i
\ i
|
y e .
\ i go ad
i \ |
a : a,
| ‘ :
| ;
i
beck
; | ?
at |
4 =
\
u ® /) \
,
don’t belong to film stars, but video game Ralph’s.support group. There are.also
characters, Characters from Pac-Man, characters from these video games and
Street Fighter, Sonic the Hedgehog, Super others seen in scenes in Grand Central
Mario Bros., and Altered Beast attend Station and a bar.
50-|
ANNA KARENINA
Anna Karenina
. by Joe Wright
is an adaptation of Genre: Romance
i Released: 2012
Leo Tolstoy’s novel Price: $12.99
of the same name
from 1877. It’s far kkk Kk
from being the first 104 Ratings
adaptation. It’s had
three stage versions, View in
twelve other film = 5
versions, five television iTunes Preview
versions, three ballet
versions, two musical theatre versions, ten
opera versions, and has been mentioned in
two popular music songs and a mashup novel.
It seems fans never get tired of this story.
Set in Moscow in 1874, Princess Daria
“Dolly” catches her husband, Prince Stepan
“Stevia” Oblonsky, making love to their
children’s governess in a closet. Dolly kicks him
out, refusing to let him see their kids again.
Stiva asks his wealthy socialite sister, Anna, to
leave her Russian statesman husband, Alexi,
and their son to head to Moscow to convince
Dolly to take him back. Alexi warns her about
fixings others’ problems.
Stiva, meanwhile, has no problem meddling
in others’ lives. He tells his old friend Konstatin,
who is shunned by Moscow’s high society
because he lives in the country, to propose
to Stiva’s sister-in-law, Kitty, who promptly
declines because of her interest in a cavalry
officer, Count Vronsky. She also wants to have
the same place in society as Anna. Count
Vronsky instead turns his attentions to Anna,
who has convinced Dolly to let Stiva return.
When Kitty sees Anna and Vronsky together,
Anna leaves, but Vronsky promises to follow
her wherever she goes.
Keira Knightley stars in the title role in
this version of the story. In an interview she
52 |
indicated
versions. : that was on TV in
England playing Anna, and 0 quit
she’s wo! I. Lal the Greta Garbo wt y's actual personal view of Anna is
version, but years and years ago. | didn’t want ka WI he likes her or hates her, whether
to see it again just before | played the pi ‘ the heroine or the antiheroine.”
because | thought if | did something
| 53
by Lee Hirsch
Genre: Documentary
Released: 2012
Price: $14.99
KKKKK
34 Ratings
Bully is adocum 1
the problem in the United States education
system. It follows five students and their
families throughout their daily lives so that
others can see exactly what they are forced
to put up with. These students are from
schools in Georgia, lowa, Texas, Mississippi,
and Oklahoma. The film also focuses on Tyler
Long and Ty Smalley who took their own
lives after being bullied.
Director Lee Hirsch was a bullying victim
himself and embarked on the documentary
project with the hope that the problem
would be out in the open. He has stated, “I
felt that the hardest part of being bullied was
communicating and getting help. | couldn’t
enroll people’s support. People would say
things like ‘get over it” even my own father
and mother. They weren’t with me. That was
a big part of my wanting to make the film.
It’s cathartic on a daily basis.”
The film originally received a movie rating
of R because of some of the language, and
an online petition was started to reduce the
54 |
13 to make sure it hit its target ss be restricted in its venues. Eventually
MPAA still refused to budge __ an agreement was made to tone done the
ing, leaving the film company "profanity to receive the downgraded PG-13,
e film unrated, meaning it would yet it was still only seen in 265 theaters.
—_— 155
YOU MAY NOT KISS THE
BRIDE
Sometimes losing
’S7mm is better than winning.
YOU MAYas aa That’s certainly the
case for Katharine
McPhee. She was the
runner-up in season
five of American Idol,
yet while we don’t hear
much about the winner,
Taylor Hicks, these days,
Katharine McPhee has
become not just a recording star, but a TV and
film actress as well, with the hit show Smash, and
now a co-starring role in the film You May Not
Kiss the Bride.
In the romantic comedy storyline, McPhee
plays Masha, the daughter of a Croatian crime
lord, Vadik. He forces pet photographer Bryan to
marry Masha to pay off a debt while earning her
a green card. However, Vadik forbids Bryan to
touch Masha. The two get married and head to
their honeymoon, being trailed by a family friend,
Brick, who is in love with Masha.
Masha views Bryan dancing with a waitress
while on their honeymoon and takes off. The
waitress feels badly and tries to help by setting the
young couple up on a romantic outing in a tropical
rainforest. Bryan teases Masha, and she runs off,
only to be kidnapped. While trying desperately to
find Masha and avoid Brick, Bryan also has to deal
with his psychotic assistant showing up, trying to
force him to have sex with her.
McPhee hasn't abandoned her music. Not
only is she heard singing weekly on the show
Smash, she also co-wrote a song on the You
May Not Kiss the Bride soundtrack, “Beautiful
Stranger.’ Ken Davitian, who plays her father in
the film, stated, “She not only gorgeous, not only
can she sing, dance, she can act.”
56 |
by Rob Hedden
Genre: Comedy
Released: 2012
Price: $14.99
Kk tt
70 Ratings
View in
iTunes Preview
30ROCK
All good things must
come to an end, even
hit television shows. 30
Rock lasted for seven
seasons, and while it
seemed to be popular
with many, for some
reason it never really
found complete ratings
success. In early 2013,
30 Rock completed its run. If you never had a
chance to catch the series or started too late and
missed the beginning, here’s your chance to get
caught up, with all seven seasons on iTunes.
(COMEDY NIGHT DONE RIGHT THURSDAYS, NBC
30 Rock is based loosely on the experiences
of executive producer/star/creator Tina Fey. She
cut her teeth on NBC’s Saturday Night Live as
head writer/costar. In the series, her character,
Liz Lemon, is the head writer for a sketch comedy
series on NBC. It’s a show that she and old friend
Jenna Maroney began at Second City under the
name The Girlie Show, and later moved to New
York City to get it on the air at NBC.
Once in New York City and successfully
working at NBC (located at 30 Rockefeller
Plaza) on The Girlie Show, Liz’s boss dies and is
replaced by GE’s Jack Donaghy, head of east coast
television and microwave oven programming: He
and Liz disagree about the focus of the show, Bue
as a network executive, Jack wins. Jenna loses
her place as star of the show to the unpredictable
Tracey Jordan, as the show is renamed TGS With
Tracy Jordan. Jenna becomes simply a costal
30 began to deal less with TGS as the
seasons played out and dealt more with the
characters of the show. It also became Known)
for its high-profile guest stars. These included:
Whoopi Goldberg, Conan O’Brien, LEGGal yy
Oprah Winfrey, Jon Bon Jovi, Matt Damon James
Franco, Susan Sarandon, Queen Latifah ang
Robert , just to name a fews |
58 | ;
Genre: Comedy
Released: 2006
Price: $44.99
kkk ke
631 Ratings
View in
iTunes Preview] ”
| 59
THE OTHER FILMS REL!
JES:
CHASING MAVERICKS
True story following the relationship of a
15-year-old amateur surfer and his local surfing
legend mentor.
THE LAST GLADIATORS
Documentary that takes a look at the most
feared players in the NHL, with a special look at
Chris “Knuckles” Nilan.
THE THIEVES
Ten thieves stake out and attempt a casino
heist with the hopes of landing a $20 million
diamond.
WOULD YOU RATHER
A young woman looking to make money to
help care for her terminally ill brother ends up
in a millionaire’s sadistic “Would You Rather”
game with other desperate individuals.
SILICON VALLEY
Documentary examining the rural Santa
Clara County that was transformed into the
technological hub Silicon Valley.
ALATE QUARTET
Astring quartet with a quarter century in
existence face their cellist possibly being forced
to retire.
COME OUT AND PLAY
A couple vacation on a serene island before the
birth of their child and find the island strangely
deserted, other than children.
60 |
28 HOTEL ROOMS
Anovelist and corporate accountant have an
affair that lasts several years ... and several
hotel rooms.
SHANGHAI CALLING
A Chinese-American lawyer gets transferred
from New York to Shanghai on assignment and
gets mixed up in a legal mess that could end his
career.
9 MILES DOWN
Asecurity expert investigates a research team’s
disappearance after they drilled deep into the
Sahara desert’s surface.
VAMP U
A vampire loses his ability to grow fangs after
he accidentally kills the love of his life, but finds
a dead ringer for her while working as a college
history professor.
SAVING GRACE B. JONES
In a Missouri town in the 1950s, a man’s sister
is released from a local asylum and disrupts his
family’s life by coming to live with them.
ALADDIN AND THE DEATH LAMP
Aladdin accidentally releases an evil genie from
his lamp and needs to get him to return to the
lamp before he destroys the world.
YOU'VE BEEN TRUMPED
A documentary that follows Real Estate tycoon
Donald Trump’s efforts to luxury gulf
course in Scotland, against Is’ wishes.
| 61
TUpee
MUSIC =~ |
ALL THAT ECHOES
JOSH GROBAN
: You'd be hard
a pressed to finda
Ps classical pop fan
ys JOSH who isn’t familiar
GROBAN with the name
1 Josh Groban. This
powerhouse singer/
songwriter was
blessed with an incredible vocal ability
and has somehow managed to create a
persona that is just as mesmerizing as his
voice. He has achieved pop superstardom
over his career and managed to produce
six studio albums in between all of his
tours, concerts, and show appearances.
Groban has made a name for himself
thanks to his beautiful, opera-tinged,
pop-laced arias, most of which are
accentuated by subtle instrumentals
and deep, emotional songwriting. His
incredible vocal range is showcased
across each and every song he’s sung,
whether it be a cover of a classic or a
completely original creation.
Groban’s recent albums, “Awake”
and “Illuminations,” have showcased
Groban’s writing ability and are filled with
emotionally powerful lyrics. However, his
singing has refused to take a backseat and
has continued to remain the main product
of his success, regardless of his newfound
poetic abilities. His latest album, “All That
Echoes,” is hoping to continue this trend
of success, but does it have the same
mass appeal that his past works have
had? All That Echoes is going to put you
under the same spell that has captivated
Groban fans for years. Honestly, that’s
no surprise. The singer has continued to
| 63
impress with each studio release. “Brave”
starts this collection, with a subtle piano-
infused opening. Groban joins in with a
soft, elongated vocal and bursts into a
drum-filled chorus with loud, harmonic
lyrics. Fans of operatic and foreign music
get a nod here, too, with the beautiful
Italian renditions, “E Ti Prometterd (which
features Laura Pausini), and Un Alma
Mas (which features Arturo Sandoval).
“| Believe (When | Fall In Love It Will Be
Forever)” might be the most beautifully
written and performed piece on this
album. The soft yet poignant flow of
a violin sets up a vocally outstanding
lament that will send chills up your
spine. This might be the best example of
Groban’s talents on this collection. All
That Echoes is a great release, although
it’s just another day at the office for the
skillful singer/songwriter. | would highly
recommend this album to any pop or
operatic fans out there. Josh Groban has a
great ability to spin gold with his releases
and this collection is no different. The
only downside here is that the album is
a little on the short side with only twelve
tracks. Give this album a listen; it’s a
classic example of beauty in music.
64 |
Genre: Classic Pop
Released: Feb 1, 2013
By: Reprise Records
12 Songs
Price: $11.99
kkk kok
781 Ratings
View in
iTunes Preview
sata 2S i
68 |
the most popular track on the album,
Genre: Country featuring impressive vocals from McGraw
Released: Feb 5,2013
By: McGraw Music and two guest singers, Taylor Swift and
mee S Keith Urban. There is a great amount
“hee of variety in this album with a good
1k mixture of upbeat, party songs, and slow,
891 Ratings emotional ballads.
Vi 7 This is a must have album for the
lew in Country fan out there. If you’re a lover of
iTunes Preview Country music, chances are you already
know who Tim McGraw is, and this is
another AAA title from the virtuoso.
| thoroughly enjoyed this release and
found myself playing most of the songs
twice over. You can pick up Two Lanes of
Freedom from iTunes.
| 69
bw is
70 |
Apple CEO Tim Cook is calling a
rel holder lee against the company a
,” even as he said he is open
areholder’s proposals for
vote on a few
Einhorn’s company, ‘
. in a statement that if Appl i
aste of resources, “it could
tl atter by complying with existing la
and let shareholders vote on the contested
proposal separately from the other issues.
Cook spoke Tuesday morning at a
Goldman Sachs investor conference in San
Francisco. Repeating previous statements, he
said Apple is “seriously” looking at ways to
hand out more cash to shareholders.
Investors appeared to be listening for
something more substantive out the CEO on
the cash issue. Apple’s stock fell $12.03, or
2.5 percent, to close at $467.90.
The stock matey has han
stock since tl |
iPhone 5.
groundbreaking product
clamoring for Apple to sha
cash, which amounted to $13
e end of last year and is still growing
ie company’s massive profits.
ally don’t sit on that
oductive. They
operating system. Cook was as usua
about Apple’s product plans, preferring to”
point out that it sells older iPhone models
at a reduced price and that there’s more
to the experience of a screen than its size -
Associated Press.
72.
APPLE CHECKMATE MORE INVESTORS
BACK CO. VS. EINHORN
Hedge fund honcho David Einhorn is having
trouble enlisting allies in his battle to get his
hands on some of Apple’s $137 billion cash hoard.
Two more big investors have come out in
support of Apple’s proposal to eliminate “blank
check” preferred stock - a stance Einhorn has
called on shareholders to reject.
The California State Teachers’ Retirement
System, a $157.8 billion pension fund, and
the New Jersey Division of Investment, which
manages $70 billion in pension money , told
The Post they are siding with Apple against
Einhorn.
“WNe generally support good corporate
governance initiatives, and this appears to be
one,” said Bill Quinn, a spokesman for the New
Jersey pension fund, which holds 1.8 million
Apple shares.
CalSTRS, which owns 1.6 million Apple
shares, supports the proposal because “blank
check” preferred stock “can be used as anti-
takeover defenses and entrench a board,”
said Anne Sheehan, the director of corporate
governance.
Last week, the $254.1 billion California
Public Employees’ Retirement System - the
biggest US pension - said it backs Apple’s
proposal. Florida’s $127 billion pension fund
also tends to look askance at dual-class
structures, said Michael McCauley, a senior
executive for the fund.
At issue is Apple’s proposal to prohibit the
board from issuing preferred shares without
shareholder approval.
Last week, Einhorn fired off a letter urging
Apple shareholders to reject the change,
saying it restricts the board’s ability to “unlock
substantial shareholder value.” Shareholders
are slated to vote on the proposal at Apple’s
annual meeting set for Feb. 27.
Einhorn, head of $8 billion Greenlight
Capital, has been pushing Apple to return
some of its cash to investors for months. He
wants it to issue preferred shares that pay a 4
percent dividend and trade separately from the
common stock. Apple said it is considering his
proposal - The New York Post.
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Apple shares jumped 3 percent late yesterday
afternoon after the gadget maker said it was
considering a proposal to return more cash to
shareholders.
The move by the Cupertino, Calif., tech titan
came hours after David Einhorn, founder of $8
billion hedge fund Greenlight Capital, sued Apple
as part of his strategy to get it to return some of
its $137 billion cash hoard to shareholders.
Shareholders like Greenlight, for example,
which owns 1.1 million Apple shares.
Einhorn has been pushing the company for
months to issue preferred shares as a way of
doling out chunks of its mammoth cash pile.
APPLE
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Aug
2012
Volume EMA (14)
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The preferred shares would pay out a dividend
of roughly 4 percent and trade separately from
the common stock.
After face-to-face talks, Apple rejected
Einhorn’s plan in September - and then
recently asked shareholders to remove the
board’s ability to issue preferred stock without
shareholder approval.
A vote on that proposal is expected to take
place at the Feb. 27 annual meeting.
Einhorn, who viewed Apple’s proposal as an
attempt to put up a barrier to his stock plan,
responded with his lawsuit.
Einhorn also sent out a letter asking
shareholders to nix Apple’s proposal.
The Manhattan federal court suit claims
Apple’s bundling of different proposals into one
ballot initiative violates regulatory rules.
If there is a vote, Einhorn could have a tough
time convincing his fellow shareholders to stand
by him.
Anne Simpson, portfolio manager at the
$254.1 billion California Public Employees’
Retirement System, which owns 2.3 million Apple
shares, is supporting Apple, not Einhorn.
Florida’s State Board of Administration,
which manages $127 billion in state pension
money, also tends to look askance at dual- class
structures, Michael McCauley, an SBA executive,
told The Post.
“We welcome Greenlight’s views and the
views of all of our shareholders,” Apple said
yesterday.
The New York Post
Feb Mar
2012
Volume EMA (14)
GREENLIGHT CAPITAL RE LTD
ean" GLRE:NSQ
Feb = Mar
2012
Volume EMA (14)
TIM COOK: VISITING AN APPLE STORE
IS ‘LIKE PROZAC’
When Apple (AAPL) CEO Tim Cook is
feeling down, he heads over to an Apple
retail store to get a pick-me-up.
“| go into an Apple store and it
instantly changes. It’s like Prozac. It’s
an unbelievable feeling -- like no other,”
Cook said Tuesday at a Goldman Sachs
technology conference.
A visit to an Apple store, which is often
crowded, reminds him of the company’s
place in pop culture -- and the role it plays in
promoting the company’s products.
The stores are also ringing up a lot
of business for the Cupertino company,
averaging more than $50 million each in
revenue last year, Cook said.
“Whoever thought a store could do that?”
he said.
Apple now has 400 stores in 12 countries and
plans to open 30 more this year, most of them
outside the United States. The company will
open its first store in Turkey this year, he said.
Apple, once criticized for creating its own
retail store strategy, something no tech company
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had successfully done before, now relies on
them to market their products, Cook said.
“They are the face of Apple,” he said.
“People don’t think of the Cupertino
headquarters -- they think of the local Apple
store. Last quarter, we welcomed 120 million
people in our stores. That’s almost 10 million
people a week in our stores.”
Some Apple stores can’t handle the crush
of customers, Cook added, so the company
is closing 20 stores so they can be remodeled
and expanded.
Cook attributed the success of the iPad to
Apple’s retail stores, where customers were
able to play with the device that was new to the
consumer market when it was launched in 2010.
“\ don’t think we would have been nearly
as successful with the iPads if it had not been
for our stores,” Cook said. “Here’s a product
coming out. It’s different. (It was believed
to be) this heavy thing the Hertz guy was
holding that nobody wanted. Our stores
were a place to explore, try out and see what
it could do.” - San Jose Mercury News.
85
86 |
STATEMENT BY APPLE
By early last year, Apple’s cash balance
had built to a point beyond what we needed
to run our business and maintain flexibility
to take advantage of strategic opportunities,
so we announced a plan to return $45 billion
to shareholders over three years. As of next
week we will have executed $10 billion of
that plan.
We find ourselves in the fortunate position
of continuing to generate large amounts of
cash, including $23 billion in cash flow from
operations in the last quarter alone.
Apple’s management team and
Board of Directors have been in active
discussions about returning additional cash
to shareholders. As part of our review,
we will thoroughly evaluate Greenlight
Capital’s current proposal to issue some
form of preferred stock. We welcome
Greenlight’s views and the views of all of
our shareholders.
Asa part of our efforts to further enhance
corporate governance and serve our
shareholders’ best interests, Proposal #2 in our
proxy includes some recommended changes to
our articles of incorporation. These changes were
recommended independently of Greenlight’s
proposal and would not preclude Apple from
adopting their concept. Contrary to Greenlight’s
statements, adoption of Proposal #2 would not
prevent the issuance of preferred stock. Currently,
Apple’s articles of incorporation provide for the
issuance of “blank check” preferred stock by the
Board of Directors without shareholder approval.
CB 058001
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If Proposal #2 is adopted, our shareholders
would have the right to approve the issuance
of preferred stock. As such, Proposal #2 has the
support of many of our shareholders.
We remain committed to having an
ongoing dialogue with our shareholders to get
perspectives around return of capital and driving
shareholder value - Business Wire
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APPLEMAGAZINE.COM
It’s all about Apple
The right magazine for the right audience
ANDROID OVERTAKING iOS
IN BRAND LOYALTY
Android devices are gaining on Apple
products and the Android operating system
has topped iOS for satisfaction and brand
loyalty, a U.S. research firm says.
Media brand researcher Brand Keys
said Samsung and Amazon are beginning
to overhaul Apple for brand loyalty in the
smartphone and tablet markets, the website
TabTimes reported Friday.
“It is an enormous switch-over,” Brand
Keys President Robert Passikoff told Mobile
Marketer. “The more personal aspects
beyond just connectivity are becoming the
important emotional engagement factors
and that, generally speaking, brands that
cannot do that are not going to be at the top
of the list.
“Apple has been at the top of the list for a
long time but has kind of stalled in terms of
this sense of personal innovation and Samsung
seems to have taken that on for themselves.”
Samsung has passed Apple in the
smartphone loyalty stakes, Brand Keys said,
while in the tablet marketplace Amazon has
stolen a march on the iPad with its Kindle Fire.
“Apple was very reactive in terms of having
to come out with a smaller version [of the
iPad] because Amazon had [a smaller] one,”
Passikoff said - United Press International.
WRITERS
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