Text content (OCR)
APR 24, 2015
162
AGE OF ULTRON
PREMIERES
GOOGLE
MOBILE
RANKINGS
SHAKING UP SEARCH
ON SMARTPHONES —
in ee os ~~ io
ResearchkKit
ALREADY REVOLUTIONIZING MEDICAL STUDIES
When choosing MINDFIELD DIGITAL™ and
our DBMD™ Program for your development
services, you can be sure you will receive an
app that will save you money and resources
using the most advanced design and interface
concepts.
We follow an Application Development Cycle
where every step is carried out to maximum
perfection. Our application developers are
experienced and knowledgeable, and are
skilled at delivering top high tech Apps.
Our team is constantly looking for promising
partners in order to improve our quality,
broaden our experience and create a global
range of Apps with the most impressive
conceptual designs, 3D Graphics and Sound
FX.
mindfielddigital.com
Ple Magazine
, =
a -—t—
ALE
ONE 6
BAPPLE WATCH
ALL BREAK COVER
se HU ti
& APPLE WA
ALLBREAKCO ALL BREAK COVER
Al) ae HT ce |e NT ae ATH
Instant Access
Delivered to You Digitally Every Month
Available Online & Offline
Available Anywhere, Anytime
www. zinio.com/applemagazine
e@ e
1™
€ ios i Android eg Window 8 2 Desktop Reader i, é | n l @)
MIVARY
GOOGLE SHAKING RESEARCHKIT ALREADY
UP SEARCH r) REVOLUTIONIZING
RECOMMENDATIONS . MEDICAL STUDIES
ON SMARTPHONES
SCIENCE: CHEMISTRY PH.D.
_— STUDENT ILLUSTRATES HER
2 THESIS IN COMIC BOOK
AVENGERS:
AGE OF ULTRON PREMIERES
YAHOO CHOOSES TO STAY WITH MICROSOFT IN UPDATED see SEAI a AL 06
APPLE DIGS IN ON GREEN WITH CHINA SOLAR, US FOREST PROJECTS 40
Top 10APPS 102
‘STAR WARS: BATTLEFRONT’ UNLEASHED AT FAN CONVENTION 48 iTUNES REVIEW 106
ESPN SAYS VERIZON'S NEW FiOS TV PACKAGES VIOLATE AGREEMENTS 78 TOP 10SONGS 13%
YAHOO'S 1Q SHOWS COMPANY REMAINS MIRED IN REVENUE RUT 96 TOP 10 ALBUMs 14{
HEALTH: DISNEY MEASLES OUTBREAK THAT SPARKED VACCINATION DEBATE ENDS 130 TOP 10 MUSIC VIDEOS 7:
JAPAN'S MAGLEV TRAIN BREAKS OWN SPEED RECORD AT 603 KPH 148 TOP 10 TV SHO
PRIVACY ADVOCATES SEEK MORE OPENNESS ON NSA SURVEILLANCE 156 TOP 10 BOOKS
YAHOO CHOOSES TO STAY WITH
MICROSOFT IN UPDATED SEARCH DEAL
@
g o
= 22 ¢
° ‘
om
=_— =
m
a =
a
" g@
a& a@
a “mm oa
- - 2a
a fea ar
noe a ao
= ao a = “am
a = Oe = a
_ — = oe
a>
rd
Yahoo and Microsoft will keep working
together on Internet search, but Yahoo is
getting more control over the how the search
results are presented.
An agreement announced Thursday extends a
search partnership that Yahoo Inc. and Microsoft
Corp. forged in 2009 while they were being led by
different CEOs. Current Yahoo CEO Marissa Mayer
had the option of terminating the relationship
under a clause triggered earlier this year.
Image: Olivier Le Moal
The two are trying to chip away at Google's
dominance of Internet searches. They haven't
had much success so far. Google still controls
two-thirds of the U.S. search market and holds an
even larger share in Europe. Mayer spent 12 years
helping Google build its lucrative lead in before
becoming Yahoo’s CEO in 2011.
As has been the case since the companies formed
their alliance, Microsoft’s technology will power
most of the search results on Yahoo's sites. In
return, Yahoo will receive most of the revenue
from the ads posted alongside the search results
on its sites.
alto) ||
The original deal called for Microsoft to pay 88
percent of the search revenue to Yahoo. The ad
commission rose to 90 percent in late February,
a
“AVENGERS: °
AGE OF
ULTRON
PREMIERES
“OUI,
\"
14 |
| 15
16 |
THE LATEST ADDITION TO THE
MARVEL CINEMATIC UNIVERSE
That aren't many people who don't love
a good superhero film, and if there's one
such film that can't be ignored by anyone
seeking a heady dose of world-saving capers
this spring, it's Avengers: Age of Ultron.
The iconic team of superheroes that first
appeared in 1963 is still going strong, and
Earth's Mightiest Heroes have quite the
assignment on their hands for this latest big
screen epic, which will be released on North
American shores on May 1.
The fact that, at the time of typing, the film
has already premiered in Los Angeles on April
13, means that we already know a lot about
it - and of course, we'll try not to include any
big spoilers here. Nonetheless, fans of all
things Marvel have much to look forward to
on the evidence of the cast and crew alone,
Joss Whedon writing and directing and the
ensemble cast boasting such talents as Robert
Downey Jr., Chris Hemsworth, Mark Ruffalo,
Chris Evans and Scarlett Johansson.
The follow-up to 2012's Marvel's The
Avengers, Avengers: Age of Ultron centers on
the superhero team's fight against Ultron, a
technological enemy that is determined to
render the human race extinct. It's Downey's
character, Tony Stark, who creates Ultron
in an attempt to jumpstart a dormant
peacekeeping program, only for the self-
aware robot to decide that it is humanity
itself that is principally to blame for the lack
of harmony on Earth.
| 19
MORE 'TORTURED' THAN 'EVIL'
So far, so traditional superhero movie.
Ultron's rapidly-devised plan to eradicate the
global human population forces the Avengers
to assemble once more to stop him. Iron Man
(Downey), Captain America (Evans), Thor
(Hemsworth), The Incredible Hulk (Ruffalo),
Black Widow (Johansson) and Hawkeye
(Jeremy Renner) all feature, with - in the
words of Marvel itself - "uneasy alliances and
unexpected action" helping to keep things
spicy beyond the simple-enough premise.
A signal of the kind of depth that Whedon has
aimed for with Age of Ultron is the fact that
he has described the titular character as not
so much "evil", but tortured. In an interview
with Vulture, the director commented:
"Ultron's pain is very, very real to me. He
can't control the way his pain makes him
behave. And I can relate to that."
Indeed, Whedon has admitted that the
whole film is "so badly, nakedly me", telling
Entertainment Weekly that "To do something
that is as personal as this movie is - on that
budget, for a studio that needs a summer
tentpole - is an extraordinary privilege."
There's no doubting that Ultron - portrayed
by James Spader - is a formidable Artificial
Intelligence program. Possessing an eight-foot
tall advanced robotic body and the ability
to learn inhumanly quickly, downloading
data directly to his mind, he declares that "I
was designed to save the world", but soon
attributes the most undesirable qualities to
the human race.
| 21
a a | i sf : t
‘ic & e 2 ae ve
Of the latter, he concludes: "How could you
be worthy? You're all killers. You want to
protect the world, but you don't want it
to change. There's only one path to peace:
your extinction."
THE MARVEL CINEMATIC UNIVERSE'S
LATEST INSTALLMENT
Of course, Age of Ultron isn't just a standalone
film - it's part of an infinitely wider fictional
world known as the Marvel Universe, which
brings together all manner of familiar (and
less familiar) Marvel characters - the best-
known being Spider-Man, the X-Men, the
Fantastic Four and the Avengers.
The Avengers themselves were created by
writer-editor Stan Lee and artist/co-plotter
Jack Kirby. They initially consisted of Iron
Man, Ant-Man, the Wasp, Thor and the
Hulk, and it's fair to say that the revolving
roster has only added to the interest
and appeal. Humans, robots, mutants,
aliens, supernatural beings and even one-
time villains have all been members of
the Avengers over the last few decades,
responding to a battle cry of "Avengers
assemble!" and combating the enemies that
would be too overwhelming a challenge for
one superhero.
The broader Marvel Universe of which the
Avengers are a part has generated various
comic books, role playing games, animated
television series and other media. The
Marvel Cinematic Universe (MCU) is the
term used for the superhero films that are
| 25
sopsonsgcgsnsenenn?
=
based on the characters and independently
produced by Marvel Studios.
The intersecting common plot elements,
settings and casts have only added to the
fascination around the MCU, which began
with the release of Iron Man in 2008 and has
continued with the likes of The Incredible
Hulk (2008), Thor (2011) and Guardians of the
Galaxy (2014) - an Ant-Man movie also set for
release in July.
A BIGGER ROLE FOR SCARLETT
JOHANSSON'S BLACK WIDOW
It seems that everywhere the viewer looks,
there will be something to entice and
stimulate them in Age of Ultron. That is
certainly the case as far as the film's galaxy of
characters is concerned, also encompassing
such less prominent players as Vision and
J.A.R.V.I.S. - played by Paul Bettany - and
Maria Hill, the former high-ranking S.H.I.E.L.D.
agent now in the employ of Stark. She is
played by Cobie Smulders.
But what about Scarlett Johansson? Many
of the critical reviews to have already
emerged have focused on her expanded
part as Natasha Romanoff and Black Widow.
Johansson herself has explained that in the
new movie, "we definitely learn more about
Widow's backstory, and we get to find out
how she became the person you see. All of
these characters have deep, dark pasts, and |
think that the past catches up to some of us
a little bit."
It's obvious that Black Widow doesn't simply
have the role in this movie of romancing Hulk
- she actually enjoys a lot of the screen time,
which has triggered further speculation about
a dedicated Black Widow movie in the future.
Although Whedon has said that he won't
direct another Avengers movie after Age of
Ultron, he has said to MTV that if he could
direct one solo-led Marvel movie, Widow
would be his choice.
With Johansson also suggesting that she
would be "up for" such a film if Whedon was
| 29
32 |
in the director's chair, we suspect that the
possibility won't be too far away from the
minds of Marvel executives.
RESPONDING TO AUDIENCE
EXPECTATIONS
When the Superman reboot Man of Steel
was released in 2013, it sparked a fair few
controversies, not least of which was the
sheer destruction wrought upon Metropolis in
the final battle between Superman and Zod.
The adversaries were shown slamming each
other into falling buildings as part of the city
ended up being leveled. Many fans objected
to this, on the basis that it would have surely
meant a 9/11-esque toll of off-screen victims.
Avengers: Age of Ultron, though, clearly
takes a different approach, with the heroes
frequently portrayed evacuating and saving
innocent people. This evidently isn't a
superhero movie that is prepared to accept
the average man or woman as collateral
damage in a brawl with the enemy, which
is actually an interesting way to add to the
challenge faced by the protagonists in their
pursuit of Ultron.
What cannot be doubted is that this was a
deliberate decision, Whedon admitting that
he had discussed with Kevin Feige - the head
of Marvel Studios - "that we'd seen a little
bit of a trend in movies where the city gets
destroyed and the heroes say, 'We won!' And
I'm thinking, Define 'win’.
The director said that with Ultron, he wished
to "get back to what's important, which is that
34 |
ee
36 |
wipe inns Haein,
the people you're trying to protect are people.
We knew that we wanted to play with a lot
of big, fun destruction, but at the same time,
we wanted to say, ‘There's a price for this."
ONE SERIOUSLY MUST-SEE
SUPERHERO MOVIE
With the reviews that have already been
coming in for Avengers: Age of Ultron on the
basis of the premiere - including critics' more
informal responses on social media - pointing
to a serious critical hit, it looks like we can
expect the film to fare similarly impressively at
the box office.
Even if you aren't a diehard follower of
the world of Marvel, if you like the idea
of a superhero film that is simple on the
surface while also delivering impressive
sophistication and depth, we would seriously
recommend that you catch it at your local
theater in early May. @
by Benjamin Kerry & Gavin Lenaghan
In a quest to be more green, Apple says it is
investing in Chinese solar power and preserving
forests that make environmentally friendly paper.
The initiatives come as the tech giant this year
met a self-imposed goal of powering all its U.S.
operations with renewable energy to reduce
carbon emissions - initiatives that have won high
marks from environmental groups.
On Thursday, Apple announced a new focus
on using paper from trees harvested under
environmentally sound conditions. It’s also
promising to use more renewable power
overseas, where Apple relies heavily on contract
manufacturers - and where a top executive
acknowledged the company can do more.
“It’s important to us to tackle climate change
everywhere we are,” Lisa Jackson, Apple’s vice
president for environmental initiatives, told The
Associated Press. “When you talk about China,
you're talking about manufacturing partners.
We're looking to bring the same innovation there.
This is the start.”
The new solar project in China has a capacity of 40
megawatts, which is smaller than some projects
Apple has announced in the United States. By
comparison, Apple is spending $850 million for
rights to nearly half the output of a 280-megawatt
solar facility planned for construction south of
Apple’s Cupertino, California, headquarters. That
project will produce enough energy to power all
of Apple’s California offices, a computer center
and 52 retail stores.
Still, the Chinese project will produce more than
the amount of energy consumed by Apple’s 19
corporate offices and 21 retail stores in China and
Hong Kong, Jackson said. She added that Apple
uses renewable energy for 87 percent of the
power at its facilities worldwide.
That figure, however, doesn’t include substantial
power consumption by contract manufacturers.
With the new project in China, Apple is looking to
improve its own operations first.
| 43
he ae
oe ae
Pe vinta és
ER Ne es 0 cone caren msvemnnon =
A - = . 2 PSO eA f =
od Se 4 be
= = \ =
— if
\ Som
= -
ssa an esr amme
ae Ua ae,
Ae A eee.
pibtiee t
Se AWG;
ROE See
pe
44 |
“Before we go somewhere else and start asking
and eventually requiring clean energy, you want
to make sure you show folks how to do it,” said
Jackson, who was U.S. Environmental Protection
Agency administrator during President Barack
Obama’s first term.
Apple and other tech companies have
drawn criticism in the past for use of toxics in
manufacturing and data centers powered by
electricity from coal. But Apple’s moves away
from those practices in recent years have won
accolades from groups like Greenpeace, which
issued a statement praising the Chinese project
Thursday.
Jackson declined to say how much Apple is
investing in the Chinese project, which is being
built in partnership with U.S. energy company
SunPower and four Chinese firms. Although
China is known for heavy reliance on coal, its
government has set aggressive goals for solar,
wind and hydroelectric power.
Meanwhile, Apple pledged an unspecified
amount of money for a Virginia-based nonprofit,
the Conservation Fund, to purchase two large
tracts of timberland on the East Coast. The
Conservation Fund will resell the land - 36,000
acres of timberland in Maine and North Carolina
- to commercial interests under legally binding
terms that require future owners to preserve
the forest and follow environmentally sound
principles for cutting and replanting trees.
Larry Selzer, the group’s chief executive, said
that will protect the forest while keeping it in the
hands of private owners who pay taxes and create
jobs. Selzer said he’ll use proceeds from reselling
the land to buy and protect additional tracts.
Apple won’t necessarily buy paper made
from trees on that land, but Jackson said the
investment will increase the supply of sustainable
wood fiber. She said the two tracts would
produce about half the non-recycled wood fiber
used in Apple’s product packaging last year.
| 45
That would put Apple halfway toward its goal of
obtaining all its non-recycled paper products from
sustainable timber. Apple wouldn’t say how much
paper it uses, but it says two-thirds of its paper
packaging comes from recycled material. In the
last three months of 2014, Apple sold more than
100 million iPhones and other gadgets, most in
cardboard boxes.
j ‘STAR WARS:
: BAT TLEFRONT’
UNLEASHED AT FAN
v CONVENTION
The Force isn’t merely awakening on the big screen.
It’s also returning to the video game realm.
“Star Wars: Battlefront” publisher Electronic
Arts and Swedish developer DICE showcased
their next-generation rendition of the “Star
Wars” multiplayer shooter Friday at Star Wars
Celebration, the annual fan extravaganza
celebrating the sci-fi franchise.
The new iteration of “Battlefront” takes place
amid the conflicts of the original film trilogy and
is scheduled for release Nov. 17 for PlayStation 4,
Xbox One and PCs.
| 49
50 |
men
¢ ae
r=
“Battlefront” will focus on frenzied shoot-
outs between up to 40 players portraying
Rebel Alliance and Galactic Empire forces. In a
demonstration of the game’s multiplayer mode,
a team of jetpack-equipped rebels were shown
carving their way through the woodsy Endor
while Stormtroopers charged at them on foot, on
speeders and within walkers, including a hulking
AT-AT war machine.
Other locales teased in game footage included the
snowy Hoth, sandy Tatooine and gooey Sullust, a
lava-spewing planet referenced in 1983's “Return
of the Jedi,” as well as many “Star Wars” games
and novels, but rarely ever seen. “Battlefront”
won't solely be centered on expendable ground
troops. The game will reward sharpshooters with
the ability to embody such iconic characters as
bounty hunter Boba Fett and Sith baddie Darth
Vader on the battlefield.
“You can storm in as the Dark Lord himself,” said
“Battlefront” design director Niklas Fegraeus.
“You can wield a lightsaber. You can Force choke
the rebel scum, which is fun. Basically, you are the
boss of the battle. This means that you, as Vader,
can lead your team to victory - if you play well.”
The action will also take to the skies with players
engaging in dogfights with TIE Fighters, X-wings
and the Millennium Falcon, though the developers
were coy about how battles would alternate
between ground and air combat.
| 51
+ t A
we
“We wanted it to feel authentic to this universe,”
said “Battlefront” executive producer Patrick
Bach. “You can get into these vehicles, from
speeder bikes to X-wings, TIE fighters, AT-STs,
AT-ATs. There’s a wide range of vehicles that we
wanted to realize. The difficulty with a game is
that they need to be balanced with the troops on
the ground.”
“Battlefront” will also include a free downloadable
level available two weeks before “Star Wars:
The Force Awakens” opens in theaters Dec.
18. It’s set on Jakku, the battle-scarred desert
planet glimpsed in “Force Awakens” teasers. The
expansion, dubbed “Battle of Jakku,” will explore
the moment following “Return of the Jedi” when
the New Republic confronted Imperial holdouts
on the previously unseen Outer Rim enclave.
“You never get to see it in the new movie, so
it was this brilliant opportunity to recreate
the Battle of Jakku, which you only see the
remnants of in the movie,” said Bach. “In the
game, you actually get to play the Battle of
Jakku. It’s the same place from the new movie
but 30 years earlier.”
The original “Battlefront” was released in 2005
by publisher LucasArts and developer Pandemic
Studios. It dispensed with traditional “Star Wars”
storytelling in favor of shoot-em-up action.
The forthcoming “Battlefront,” which was first
teased at the Electronic Entertainment Expo
in 2013, marks the first title in a 10-year deal
between the Walt Disney Co. and Electronic Arts
Inc. to create new “Star Wars” games.
“WNe didn’t want this to be a normal licensing
relationship,” said LucasArts digital business
vice president Ada Duan at Celebration. “We
didn’t want them to just make movie games. We
wanted a deep partnership to create brand-new
experiences.”
Online: http://starwars.ea.com/battlefront
| 57
RESEARCHKIT
ALREADY REVOLUTIONIZING MEDICAL STUDIES
APPLE HELPING TO MAKE US HEALTHIER
| 59
HELPING TO TACKLE PUBLIC AND
PERSONAL HEALTH CHALLENGES
Few of us would argue that medical studies
aren't important - indeed, for many of you
reading this, they may be the reason why
you are still alive now. This has not prevented
difficulties with conducting such research,
however, with both inconsistent data
collection and small sample sizes having
long proved a hindrance. Well, now, one of
Apple's latest developments - ResearchKit -
may be helping to change that.
| 61
At the latest major Apple keynote in March,
there may have been a lot to get excited
about as far as new products from the
Cupertino stable were concerned, with a
new MacBook being unveiled at the same
time as more information was shared about
the Apple Watch. However, as so often
with events like these, it is so often the less
glamorous developments that can actually
have the most significance.
Yes, that was when ResearchKit was
announced. This isn't a shiny iDevice, but
a software platform, but it is nonetheless
already making a big difference to the world
of medical research, simply by drawing
upon the wealth of health-related data from
iDevice users. This open source platform
enables the creation of iPhone apps that
enlist users - with their permission, of course
- onto medical studies, while they simply go
about their daily lives.
: }
;
HOW RESEARCHKIT WORKS
As you might expect, medical researchers are
pretty excited about ResearchkKit - indeed,
some of them are already putting it to good
use. Getting people to sign up for medical
studies in the traditional way can be arduous
to say the least, but according to Bloomberg,
within a day of the launch of ResearchkKit last
month, thousands of people had volunteered
to contribute their data.
A simply staggering 11,000 people put
themselves forward for one Stanford
University cardiovascular trial alone - the
kind of numbers that the institution has said
would not normally be achievable without a
year-long national effort. All the while, the
premise of ResearchKit is simple - Apple takes
the data generated by its Health app and
shares it with the doctors and scientists who
most stand to benefit from it in their studies.
66 |
Probably the most obvious benefit of the
ResearchKit approach to garnering medical
data is that there's so much of it, which
even by itself, should surely help to improve
the quality of findings. The automatic way
in which the information is gathered also
seemingly removes the risk of people simply
lying about their activity levels.
NOT A HIT WITH EVERYONE
On the negative side, though, a huge number
of sign-ups doesn't necessarily always deliver
a sufficient number of high quality results
- that depends very much on how ideal
the candidates are for a given study. There
are also still some questions that a doctor
may need to ask directly - an app can't be
depended on for absolutely everything.
Then, there are the privacy concerns that
always arise with a development like this,
where such immense amounts of data are
changing hands. Apple has been careful to
emphasize that it has taken privacy concerns
seriously, stating that the choice of which
studies to join is down to the user, who is also
able to control what information they provide
to which apps.
But there have still been some grumbles
about the possibility of poorly-constructed
apps allowing health data to be grabbed by
hackers. This helps to explain why Apple
made ResearchKit open-source, which
means that the public can view the code
underpinning the software.
68 |
In the words of Adrian Gropper, chief
technology officer at the nonprofit group
Patient Privacy Rights, "Open source
encourages people to report the bugs in
the software and get them fixed. The gold
standard is open source because security by
obscurity has been shown not to work."
THE EARLY APPLICATIONS OF
RESEARCHKIT
Nonetheless, it is difficult to overstate the
huge change that ResearchKit represents for
the world of medical research, with doctors
and scientists able to use data that they know
to be real, personal and up-to-date, gained
from people across the United States.
Furthermore, if you wanted to see just how
big a step forward it represents, you would
only need to look to the first apps that have
been developed from it, encompassing
such areas as diabetes, asthma health,
Parkinson's disease, breast cancer and
cardiovascular disease.
There is the Asthma Help app, for instance,
which has been developed by Mount Sinai,
Weill Cornell Medical College and LifeMap
in order to learn more about the triggers for
the disease, sufferers being helped to stay
in areas with the best air quality as part of
the self-management of their asthma. The
tracking of symptom patterns in individuals
assists researchers looking for new treatment
personalization options.
Another app, mPower, is intended to help
researchers to better understand the links
70 |
72 |
between certain symptoms and Parkinson's
disease - a crucial objective, given how the
sheer variability of the symptoms associated
with this disease have long confused
scientists. The work of the University of
Rochester and Sage Bionetworks, the
mPower app uses the iPhone's gyroscope
to measure such parameters as the user's
dexterity and gait stability.
IMPLICATIONS FOR BREAST CANCER
AND CARDIOVASCULAR DISEASE
Breast cancer is another disease that may just
be made a thing of the past all the sooner
Stocks
with the help of ResearchKit. Apple has cited
the example of the Share the Journey app,
which was created by the Dana-Farber Cancer
Institute, the UCLA Fielding School of Public
Health, Penn Medicine and Sage Bionetworks.
It was conceived so that those being treated
with chemotherapy for breast cancer could
report on its long-term effects.
With the users of the Share the Journey app
able to easily provide information on their Settings
cognitive abilities, mood and energy levels, it
could help to make a big difference in future
to the quality of life enjoyed by patients
post-treatment.
But it doesn't necessarily need to be those
who have already been diagnosed with a
certain condition who can participate in
the kind of useful studies that ResearchKit
makes possible. The MyHeart Counts app, for
instance, helps users to maintain the utmost
heart health, evaluating their activity and
eccoe >
9:41AM 100% =
Learn
Q GP Sage
Journey
About this Study
How this Study Works
Who Can Participate
Who is Running this Study
Symptoms
Life After Treatment
> A ew
Ss Dashboard Learn
{f™
74 |
lifestyle and advising on their present risk of
cardiovascular disease. It was developed in a
collaboration between Stanford Medicine and
the University of Oxford.
THEN, THERE'S DIABETES...
It's not a new suggestion that smartphone
or wearable technology could be a very
good thing in the lives of diabetes sufferers,
and ResearchKit is already showing its use
in this department. The GlucoSuccess app
has been created by Massachusetts General
Hospital, with the aim of learning about
how a participant's blood glucose levels
are affected by their physical activity, diet
and medications.
The app was the work of the Center for
Assessment Technology and Continuous
Health (CATCH), which brings together faculty
from the hospital and the Massachusetts
Institute of Technology. As CATCH co-
founder and co-director Dr. Stanley Shaw
has observed, "As the research progresses,
you really get an unprecedented database
of fine grain health behaviors in the context
of blood glucose measurements for large
groups of people."
It's hard to deny the massive improvement
that this represents on previous research
methods. The traditional custom has been for
diabetes patients to attend the center once
every three or four years and complete a
questionnaire, but with ResearchkKit, scientists
are able to accumulate substantial amounts of
data on a daily basis.
76 |
Such frequent data collection should lend
itself to accuracy, and given the ability for
feedback to be given throughout the study, it
also ought to be a more engaging experience
for participants.
RESEARCHKIT: TRULY REVAMPING
MEDICAL RESEARCH
For every one of the aforementioned
conditions, ResearchkKit is making a massive
positive impact right now - so one can only
imagine how profoundly some of the most
critical medical research will be revolutionized
once adoption reaches its peak. The software
is perhaps another, lesser-sung example of
how seriously Apple takes its mission to make
the world a better place, rather than merely
entice us with shiny new tech.
We certainly can't wait to learn more about
the applications of ResearchKit in the years
tocome. @
by Benjamin Kerry & Gavin Lenaghan
a American
Heart
Associations
BREASTCANCER.ORG
———
THE MICHAEL J. FOX FOUNDATION
FOR PARKINSON’S RESEARCH
UNIVERSITY OF
OXFORD
a
F Weill Cornell Medical College
oo AVON
Oarmy of women Foundation
for Womer
a program of the Dr. Susan Love Research Foundation
DANA-FARBER MASSACHUSETTS
CANCER INSTITUTE GENERAL HOSPITAL
HN Icahn School
of Medicine at
Mount
Sinai
UNIVERSITY of
OCHESTER
MEDICAL CENTER
[@e|
@
susan nd
Komen.
RUPREARERER
Xuanwu Hospital Capital Medical University
| 77
ESPN SAYS VERIZON'S NEW FiOS TV
PACKAGES VIOLATE AGREEMENTS
Breaking up the cable-TV bundle won't be easy.
ESPN is objecting to how Verizon is giving its
FiOS TV customers more choice. In new plans
that went into effect Sunday, Verizon made the
ESPN and ESPN2 sports channels optional, but
ESPN says its contracts with Verizon prohibit the
channels from being in a separate sports package.
Although Verizon will still offer big bundles of
channels, it has been facing pressure to reduce
prices amid cheaper online options. So to target
the cost-conscious, Verizon launched a FiOS plan
that starts at $55 a month for a basic tier of 35
channels plus two themed channel packs. The
basic channels that everyone gets include local
broadcast stations, AMC, CNN and Food Network
- but not ESPN or ESPN2.
| 79
There are currently seven add-on channel packs,
focusing on such genres as sports, where ESPN
and ESPN2 are, as well as children, pop culture
and news. After picking two, customers can get
additional channel packs for $10 each.
Verizon Communications Inc. did not respond to
requests for comment Monday.
Media companies such as ESPN’s owner, The
Walt Disney Co., Time Warner Inc. and Viacom
Inc. charge distributors such as Comcast, Dish and
DirecTV and Verizon’s FiOS for the rights to carry
their channels. Those fees are typically based
on how many subscribers the channels have. By
making a channel optional, Verizon can keep costs
down and charge only the subscribers that want it.
82 |
ESPN is by far the most expensive basic cable
network for distributors, according to estimates
from data provider SNL Kagan. It gets $6.61 per
average subscriber per month, compared with the
No. 2, TNT, at $1.65.
Dish Network’s Sling TV online service does
carry ESPN and ESPN2 in the basic channel group
of about 20 channels. Customers can get that
for $20 a month and pay extra for additional
channel packs, such as $5 for a set of additional
sports channels.
Sony’s PlayStation Vue, currently available only in
New York City, Chicago and Philadelphia, doesn’t
provide ESPN or ESPN2 at all because the service
has no distribution deal with Disney.
| 83
GOOGLE SHAKING UP SEARCH
RECOMMENDATIONS ON SMARTPHONES
84 |
Google is about to change the way its
influential search engine recommends websites
on smartphones in a shift that’s expected to
sway where millions of people shop, eat and
find information.
The revised formula, scheduled to be released
Tuesday, will favor websites that Google defines
as “mobile-friendly.” Websites that don’t fit the
description will be demoted in Google’s search
results on smartphones while those meeting the
criteria will be more likely to appear at the top of
the rankings - a prized position that can translate
into more visitors and money.
Although Google’s new formula won’t affect
searches on desktop and laptop computers, it
will have a huge influence on how and where
people spend their money, given that more
people are relying on their smartphones
to compare products in stores and look for
restaurants. That’s why Google’s new rating
system is being billed by some search experts as
“Mobile-geddon.”
“Some sites are going to be in for a big surprise
when they find a drastic change in the amount of
people visiting them from mobile devices,” said
Itai Sadan, CEO of website-building service Duda.
| 85
86 |
It’s probably the most significant change that
Google Inc. has ever made to its mobile search
rankings, according to Matt McGee, editor-in-
chief for Search Engine Land, a trade publication
that follows every tweak that the company makes
to its closely guarded algorithms.
Here are a few things to know about what's
happening and why Google is doing it.
88 |
MAKING MOBILE FRIENDS
To stay in Google’s good graces, websites must be
designed so they load quickly on mobile devices.
Content must also be easily accessible by scrolling
up and down - without having to also swipe to the
left or right. It also helps if all buttons for making
purchases or taking other actions on the website
can be easily seen and touched on smaller screens.
If a website has been designed only with PC
users in mind, the graphics take longer to load on
smartphones and the columns of text don’t all
fit on the smaller screens, to the aggravation of
someone trying to read it.
Google has been urging websites to cater to mobile
device for years, mainly because that is where
people are increasingly searching for information.
The number of mobile searches in the U.S. is
rising by about 5 percent while inquiries on PCs
are dipping slightly, according to research firm
comScore Inc. In the final three months of last
year, 29 percent of all U.S. search requests - about
18.5 billion - were made on mobile devices,
comScore estimated. Google processes the bulk
of searches - two-thirds in the U.S. and even more
in many other countries.
BRACING FOR CHANGE
To minimize complaints, the company disclosed
its plans nearly two months ago. It also created a
step-by-step guide ( http://bit.ly/1GyCOld ) and a
tool to test compliance with the new standards
( http://bit.ly/1EVi9R3 ).
Google has faced uproar over past changes to its
search formula. Two of the bigger revisions, done
in 2011 and 2012, focused on an attempt to weed
out misleading websites and other digital rubbish.
Although that goal sounds reasonable, many
websites still complained that Google’s changes
unfairly demoted them in the rankings, making
their content more difficult to find.
91
While most major merchants and big
companies already have websites likely to meet
Google’s mobile standard, the new formula
threatens to hurt millions of small businesses
that haven’t had the money or incentive to
adapt their sites for smartphones.
“A lot of small sites haven’t really had a
reason to be mobile friendly until now, and
it’s not going to be easy for them to make the
changes,” McGee said.
92 |
BURYING HELPFUL CONTENT
Google’s search formula weighs a variety of
factors to determine the rankings of its results.
One of the most important considerations has
always been whether a site contains the most
pertinent information sought by a search request.
But new pecking order in Google’s mobile search
may relegate some sites to the back pages of
the search results, even if their content is more
relevant to a search request than other sites that
happen to be easier to access on smartphones.
That will be an unfortunate consequence, but
also justifiable because a person might not even
bother to look at sites that take a long time
to open or difficult to read on mobile devices,
Gartner analyst Whit Andrews said.
“Availability is part of relevancy,” Andrews
said. “A lot of people aren’t going to think
something is relevant if they can’t get it to
appear on their iPhone.”
Ne)
(o>)
YAHOO'S 1Q
SHOWS COMPANY
REMAINS MIRED IN
REVENUE RUT
Yahoo is still struggling to boost revenue nearly
three years into CEO Marissa Mayer’s tenure,
magnifying concerns that the Internet company
holds little value beyond its lucrative Asian
investments.
The latest evidence of Yahoo's financial malaise
emerged Tuesday with the release the company’s
first-quarter earnings report.
After accounting for ad commissions, Yahoo’s
revenue fell 4 percent from the same time
last year to $1.04 billion, extending a troubling
trend that began before Mayer took over. That
downturn overshadowed an 8 percent increase
in Yahoo’s total revenue, before commissions,
because investors focus on the amount of money
that the company retains after paying its partners
for helping to draw online traffic to it ads.
| 97
98 |
Those expenses, known as traffic acquisition
costs, quadrupled from the same time last year,
an indication that Yahoo is paying a steep price to
show its advertising.
The Sunnyvale, California, company also poured
substantially more money into developing new
products, contributing to a steep drop in Yahoo's
first-quarter earnings. Investors already had
driven down the company’s stock by 12 percent
so far this year before Tuesday’s numbers came
out. The shares shed another 67 cents to $43.82
in extended trading.
Mayer has been trying to revive Yahoo since
becoming CEO in July 2012, but her efforts have
been mostly unsuccessful despite a boom in the
digital advertising that generates most of the
company’s revenue. Most of the marketing money
is still flowing to Google and Facebook - a pair of
companies that have supplemented their powerful
advertising networks with a variety of services and
features that keep people coming back.
Things were supposed to change under Mayer,
a respected executive who helped build Google
into the Internet’s most powerful company during
her tenure there. But investors appear to be
losing faith now that Yahoo’s revenue, after ad
commissions, has declined from the previous year
in eight of the past nine quarters. The only uptick,
in last year’s third quarter, reflected a mere 1
percent increase in revenue.
Signaling her own dissatisfaction with the
company’s progress, Mayer recently reshuffled
Yahoo’s top management. She also re-
negotiated the terms of Yahoo’s 5-year-old
search partnership with Microsoft Corp. to give
Yahoo a bigger cut of the companies’ shared
revenue, more control over the results on
Yahoo’s site and the option to sell more ads
through other networks besides Microsoft’s.
Yahoo is amidst a multi-year transformation to
return an iconic company to greatness, Mayer said
Tuesday in a statement.
| 99
Although Yahoo's stock has nearly tripled under
Mayer's leadership, the run-up hasn’t been driven
by the company’s core business. Most of the
increase has been tied to Yahoo’s 24 percent stake
in Alibaba Group, an e-commerce star in China.
Yahoo’s Alibaba holdings are currently worth $32
billion, accounting for about three-fourths of
Yahoo’s current market value.
Pressured by shareholders, Mayer in January
announced plans to spin off the Alibaba stake into
a separate company by the end of this year. The
spinoff is designed to avoid paying a large tax bill
on the gains from that investment.
Yahoo also owns a 35 percent stake in Yahoo
Japan. The stake is currently worth nearly $9
billion, before the taxes on the gains that the
company eventually will realize. Throw in the
nearly $7 billion in cash and marketable securities
that Yahoo held at the end of March, and the
company’s current market value of $42 billion
implies investors think Yahoo’s ongoing business is
worth next to nothing.
102|
#01 - Facebook Messenger
By Facebook, Inc.
Category: Social Networking
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.
#02 - Facebook
By Facebook, Inc.
Category: Social Networking
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.
#03 - YouTube
By Google, Inc.
Category: Photo & Video
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#04 - Instagram
By Instagram, Inc.
Category: Photo & Video
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, and iPhone
#05 - Snapchat
By Snapchat, Inc.
Category: Photo & Video
Requires iOS 6.0 or later. Compatible wit
This app is optimized for iPhone 5.
#06 — Trivia Crack
By Etermax
Category: Games
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#08 - Jelly Jump
By By Ketchapp
Category: Games
Requires iOS 4.3 or later. Compatil
This app is optimized for iPhone 5.
#09 - Agent Alice
By wooga
Category: Games
Requires iOS 7.0 or later. Compatible wi
This app is optimized for iPhone 5, iPhone 6,
#10 - iTunes U
By Apple
Category: Education
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, al
23,6082 @
7.
=
Aa
#01 — OS X Yosemite
By Apple
Category: Utilities
Compatibility: OS X 10.6.8 or later
#02 - Microsoft Remote Desktop \
By Microsoft Corporation ih.
Category: Business
Compatibility: OS X 10.7 or later, 64-bit processor /\ 2
#03 - Slack
By Slack Technologies, Inc.
Category: Business
Compatibility: OS X 10.6 or later, 64-bit processor
#04 - App for Instagram
By Joacim Stahl
Category: Social Networking
Compatibility: OS X 10,7 or later, 64-bit processor
#05 - Xcode
By Apple
Category: Developer Tools
Compatibility: OS X 10.84 or later
#06 - Kindle
By AMZN Mobile LLC
Category: Reference
Compatibility: OS X 10.6 or later
#07 - The Unarchiver
By Dag Agren
Category: Utilities
Compatibility: OS X 10.6.0 or later
#08 - Bitdefender Virus Scanner
By Bitdefender SRL
Category: Utilities *
Compatibility: OS X 10.7 or later, 64-bit processor
#09 - Microsoft OneNote
By Microsoft Corporation
Category: Productivity
Compatibility: OS X 10.9 or later
#10 - Fotor Photo Editor
By Chengdu Everimaging Science and Technology Co,, Ltd
Category: Photography
Compatibility: OS X 10.7 or later, 64-bit processor
\103
#02 - Trivia Crack (Ad Free)
By Etermax
Category: Games / Price: $2.99
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
AO LS This app is optimized for iPhone 5.
#03 - Heads Up!
Heads Uy By Warner Bros.
Category: Games / Price: $0.99
re > | Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#01 — Minecraft - Pocket Edition
By Mojang
Category: Games / Price: $6.99
wet Requires iOS 5.1.1 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#04 - Scholly: Scholarship Search
By Scholly, LLC
Category: Education / Price: $0.99
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#05 - Monument Valley
By ustwo™
Category: Games / Price: $3.99.
Requires iOS 6.0 or later. Compatible with iPhone 4 iPhone 4S, iPhone 5, iPhone 5c,
iPhone 5s, iPhone 6, iPhone 6 Plus, iPad, and iPod touch This app is optimized for iPhone 5.
#06 — Five Nights at Freddy’s 2
By Scott Cawthon
Category: Games / Price: $2.99
Requires iOS 5.1 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#07 - Geometry Dash
By RobTop Games AB
Category: Games / Price: $1.99
Requires iOS 5.2 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
8 - Fruit Ninja
rick Studios
ry: Games / Price: $0.99 ™
Requires iOS 6.0 or later. Compatible with iPhone, iPad, andi
This app is optimized for iPhone 5.
#09 - Afterlight
By Afterlight Collective, Inc
Category: Photo & Video / Price: $0.99
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#10 - Facetune
1 By Lightricks Ltd. .
Category: Photo & Video / Price: $3.99
| Requires iOS 6.0 or later. Compatible with iPhone 4, iPhone 4S, iPhone 5, iPhone 5c,
iPhone 5s, iPhone 6, iPhone 6 Plus, iPad, and iPod touch. This app is optimized for iPhone 5,
iPhone 6, and iPhone 6 Plus.
104|
#01 - GarageBand
By Apple
Category: Music / Price: $4.99
Compatibility: OS X 10.9 or later
#02 - AntiVirus Sentinel Pro
By Calin Popescu
Category: Utilities / Price: $9.99
Compatibility: OS X 10.7 or later, 64-bit processor
#03 — FaceTime
By Apple
Category: Social Networking / Price: $0.99
Compatibility: OS X 10.6.6 or later
#04 - Disk Doctor
By FIPLAB Ltd
Category: Utilities / Price: $2.99
Compatibility: OS X 10.7.3 or later, 64=bit processor.
#05 — Noiseless
By MacPhun LLC
Category: Photography / Price:
Compatibility: OS X 10.8 or latel processor
#06 — OS X Server
By Apple
Category: Utilities / Price: $19.99
Compatibility: OS X 10.9.5 or later
#07 — Logic Pro X
By Apple
Category: Music / Price: $199.99
Compatibility: OS X 10.84 or later, 64-bit processor
#08 - BetterSnapTool
By Andreas Hegenberg
Category: Productivity / Price: $1.99
Compatibility: OS X 10.6 or later, 64-bit processor
#09 - Duplicate Photos Fixer Pro
By Systweak Software
Category: Photography / Price: $0.99
Compatibility: OS X 10.7 or later
#10 - 1Password
By AgileBits Inc.
Category: Productivity / Price: $49.99
Compatibility: OS X 10.10 or later, 64-bit processor
Mac OS X
\105
unes”
Review
KEES Paddington
| <0
The classic children’s book character
Paddington Bear finally makes his debut
on the big screen, and he couldn't be more
adorable in this live-action caper. The chatty
and amiable animal - voiced by Ben Whishaw
- turns up in London and meets the kindly
Brown family, but also faces danger from a
museum taxidermist (Nicole Kidman) who
wants to add him to her collection.
no
. eee
. ——— ——
ik ay
(iTu nes Preview | FIVE FACTS:
1. The film is based on the Paddington Bear
( | [ f| y) character created by Michael Bond.
2. The first book featuring the character, A
Sate Bear Called Paddington, was published
aul Kin
eae Kids & Family on October 13, 1958.
Released: 2015
Price: $14.99 3. The Paddington books have sold more than
35 million copies worldwide and have been
kkk ak translated into over 40 languages.
4. Other cast members in the film include
Hugh Bonneville, Sally Hawkins, Julie Walters,
Jim Broadbent and Peter Capaldi.
125 Ratings
5. Colin Firth was initially cast as Paddington,
only to voluntarily drop out of the role
after the studio decided that his voice
was unsuitable.
Rotten Tomatoes
Sones
os i)
@ 98;
See more in
iTunes \107
Beyond the Rea
This adventure drama thriller centers ona
high-rolling corporate shark, Madec (Michael
Douglas), who recruits a young guide to take
him into the Mojave Desert to hunt big game.
However, when Madec ends up shooting and
killing an innocent man, the guide's refusal
to be drawn into a cover-up leads to a deadly
game of cat-and-mouse.
FIVE FACTS:
1. Beyond the Reach was directed by Jean-
Baptiste Léonetti, written by Stephen Susco
and co-produced by Douglas.
2. It stars Douglas alongside Jeremy Irvin
with Ronny Cox playing The Sherriff.
3. Principal photography and produ
took place in and around Farmi
New Mexico.
4. The film is based on Robb e's 1972
novel, Deathwatch.
ito International
er 6, 2014.
5. It premiered at the Te
Film Festival on Se
ia oi ae, erent -
=-=.- - Rotten Tomatoes:
G4 34.,
~~
Trailer
110|
MICHAEL DOUGLAS
JEREMY IRVINE
| Tunes Preview |
8)(f)
by Jean-Baptiste Léonetti
Genre: Thriller
Released: 2015
KKK
30 Ratings
Interview with wh Douglas and Jeremy Irvine \ i
F } a
, } “a
\ipeee
114|
Love Somebody
McEntire
The Queen of Country follows up her!
one hit single on the Country iTunes Chart:
“Going Out Like That’, with the associated
album. McEntire's first studio album since
5 % 2010's All the Women | Am and the 27th o'
(itu nes Preview | her career, Love Somebody was produced
by the Chockie, Oklahoma native herself,
y alongside Tony Brown, James Stroud and
% Doug Sisemore.
Genre: Country
Released: Apr 14, 2015 : FIVE FACTS:
12 Songs
eye? ~ 1. Reba Nell McEntire was born on March 28,
1955.
Kk kok & :
~ 2079 Ratings 2. She released her first solo aloum in 1977.
Char \ SOMEBODY
3. She made a commercial breakthrough
with the 1984 album My Kind of Country,
which produced the two number one singles
“How Blue” and “Somebody Should Leave’.
4. McEntire has sold more than 80 million
records worldwide.
5. Of the recording process for Love
Somebody, she has said: “Getting to work
again with Allison Jones over at Nash
Icon Records (part of the Big Machine
Label group) was a blast! We listened to
thousands of songs to find just the right
ones for this album.”
a iTunes
(115
Interview with Reba McEntire
|117
Handwritten
(Deluxe)
7
Shawn Mendes
It has been a rapid rise to prominence for SHAWN MENDES
the 16-year old Canadian, who only began
posting song covers on the popular video : :
sharing platform, Vine, two years ago. Now (Tu nes Preview |
with two successful singles - “Life of the Party”
and “Something Big” - under his belt, he ABS
follows up his debut EP The Shawn Mendes ay f| WV
EP, with this promising first studio album.
Genre: Pop
Released: Apr 14, 2015
‘ 16S
FIVE FACTS: pene
1. Shawn Peter Raul Mendes was born on
August 8, 1998 in Toronto. Kk KKK
5570 Ratings
2. In 2014, he caught the attention of Island
Records A&R Ziggy Chareton, which led toa
deal with the record label.
3."Life of the Party” charted in the top 10 in
both Canada and New Zealand.
4. He is the youngest artist to debut in the
top 25 with a debut song on the Billboard
Hot 100.
5. Handwritten features the talents of such
producers as Louis Biancaniello, Teddy
Geiger, Martin Terefe and Sam Watters.
Life of the Party
118|
Something Big
VOURBRANDHAS#s
S000 LU MPANY
VEE UME TAPPLE 1; SAMSUNG
| COULD HOLE THE |
SAMSUNG VOWS TO APPEAL
(AFTER LOSING PATENT BATTLE
. ft _ = |
ee eS
VIENTSPINALL Y REVEALED The New iMac \RoS Saas
APPLEMAGAZINE.COM
It’s all about Apple
The right magazine for the right audience
Wy Apple
is Now available on
Apple iPhone/iPad/Android/Windows8
and Web
wAaMe
ae es
GET FIT WITH YOUR iPHONE
Download And Read it
on Magzter
From your Android Table! please go to From your Windowsé divice please go to
Google Play and search for Magzter Windows Store and search for Magzter
From your Apple iPad please go to
App Store and search for Magzter
http://www.magzter.com Te 2)) /MobileMagzter
eres 8) (cs
CHEMISTRY
Pow. SUD |
ILLUSTRATES
HER THESIS IN
COMIC BOOK
\125
Late last spring, a doctoral student worked late
into the night. As she doodled, her chemistry
thesis took on a life of its own, transforming into
a comic book.
e
Veronica Berns, 28, was working on her Ph.
D. in chemistry at the University of Wisconsin
-Madison. Berns said she long struggled to
explain her work to her parents and friends. The
self-described comic book fan said she began
drafting her thesis on quasicrystals - a subset of
crystals that diverge from the usual structural
characteristics of crystals. Berns quickly concluded
that she would be best able to describe the
oddball compounds with illustrations.
L
{
re
ae
se
a.)
é
4
ye
“They’re not very well-polished illustrations.
That’s on purpose,” Berns said. “I wanted it to be
like I’m explaining on the back of an envelope.”
7
}
2
And on many occasions, it was on the back of
an envelope or on a napkin that she doodled
sketches of the chemical bonds to better show
her parents what she was working on in the lab.
Jody Berns, Veronica’s mother, said their family
has a history of doodling and has shared comics
for years.
\e
2
OR
=
Berns surprised her family with her comic
book “Atomic Size Matters” at her graduation
last year. The book depicts cartoons of Berns
wearing various costumes and uses humor
as well as simple comparisons to describe
elaborate chemistry.
“WNe’re just really proud that she can take
something so complex and put it into a fun
visual explanation that everyone can enjoy,”
Jody Berns said.
Veronica Berns’ professor Danny Fredrickson
said Berns was the first of his students to
construct her thesis in an artistic way. He said
often it is difficult for scientists to explain what
they do with proper context.
“Af it’s worth doing, we should be able to explain
it,” Fredrickson said.
126)
|127
And he said Berns managed to accomplish that.
Berns said she hopes other scientists will find
ways to illustrate what they’re doing in the
lab. She now lives in Chicago and works as a
chemist. Berns also writes a blog in which she
uses comics to explain the work of Nobel Prize
winning scientists.
Berns started a Kickstarter fundraising
campaign to finance printing a small batch of
the books. She said she wanted to raise $5,965
to cover the costs of professional printing. The
website says she has raised more than $14,000.
&
“INN saay Ga Aa tos #¢ we
128)
Let's SAY THAT WE HAVE TWO HYDROGEN ATOMS,
Just THE TWO HYDROGEN ATOMS, AND NOTHING ELSE NEARBY.
——
—_——
THE BONDING POTENTIAL TELLS YOU HOW MUCH THE HYDROGENS
BENEFIT FROM BEING NEAR ONE ANOTHER; FROM CHEMICALLY BONDING,
v
|129
MEASLE
OUTBREAK
THAT SPARKE
VACCINATION
- DEBATE ENDS
\131
132|
J
An outbreak of measles that popped up at
Disneyland in late December soon spread to six
other U.S. states, Mexico and Canada. Health
officials suspect an infected traveler, who caught
the virus overseas, visited the theme park and
exposed others.
The outbreak sickened 147 people in the U.S.,
including 131 in California. No deaths
were reported.
The California Department of Public Health
on Friday declared the outbreak over after no
new cases appeared in the last 42 days, or two
incubation periods.
HOW IT STARTED
The identity of the person responsible for
spreading measles at Disney theme parks in
Southern California will likely forever remain a
mystery. Because there haven’t been homegrown
measles cases in the U.S. for more than a decade,
health experts believe the virus came from
abroad where the airborne disease is
still common.
The outbreak probably began with a cough or
sneeze. Measles is highly contagious and spreads
easily through the air and in closed spaces.
Infected droplets can linger for up to two hours
after the sick person leaves.
HOW IT SPREAD
Health officials said 42 people were exposed to
measles while visiting or working at Disneyland
in December. More than two dozen family
members or close friends fell ill after coming into
contact with the initial cases.
Other places were hit with the virus, including
hospitals, malls, airports and schools. About 20
percent of patients were hospitalized.
\133
There were cases where the source was
unknown. Because the measles strain was the
same, health officials consider them part of the
Disneyland outbreak.
WHY IT GOT ATTENTION
Measles outbreaks are relatively rare in the U.S.
Past outbreaks mainly occurred in communities
with low vaccination rates.
The Disneyland outbreak occurred at a major
tourist destination filled with visitors from around
the globe. People who were infected at the
theme parks then traveled home with the virus,
where it continued to spread.
THE PUBLIC HEALTH RESPONSE
Disease investigators tracked down thousands
of people potentially exposed to measles. Those
considered at-risk received the measles-mumps-
rubella vaccine. Sick patients were asked to place
themselves in isolation until the infectious period
passed. Schools sent unvaccinated
students home.
Health experts said the quick response prevented
the outbreak from getting worse.
“They did a tremendous job,” said Dr James
Cherry, an infectious disease expert at the
University of California, Los Angeles.
1135
THE VACCINE DEBATE
The outbreak cast a spotlight on the anti-vaccine
movement. Parents who oppose vaccines
for their children for personal reasons found
themselves on the defensive.
As infections mounted, several state legislatures
tried to make it harder for parents to opt out
of vaccinations.
In California, a bill that would prevent parents
from seeking vaccine exemptions for their
children because of personal beliefs generated
heated discussion in Sacramento. A vote was
delayed until next week.
0/0)
SONGS
UPTOWN FUNK (FEAT. BRUNO MARS)
Mark Ronson
THINKING OUT LOUD
Eb SHEERAN
LOVE ME LIKE YOUDO
(FROM “FIFTY SHADES OF GREY”)
ELLIE GOULDING
FOURFIVESECONDS
RIHANNA AND Kanye West AND Paut McCarTvey
EARNEDIT
(FROM “FIFTY SHADES OF GREY”)
THE WeEKND
STYLE
TayLor SWIFT
TIME OF OUR LIVES
a PYTBULL
TAKE ME TO CHURCH
Hozier
GDFR (FEAT. SAGE THE GEMINI & LOOKAS)
Fio RIDA
I WANT YOU TO KNOW
(FEAT. SELENA GOMEZ)
ZEDD
|139
ALBUMS
FIFTY SHADES OF GREY
(ORIGINAL MOTION PICTURE SOUNDTRACK)
Various ArrisTs
1989
Tayior SWIFT
X (DELUXE EDITION)
Eb SHEERAN
SMOKE + MIRRORS
IMAGINE DRAGONS
SPRING BREAK...CHECKIN’ OUT
Luxe Bryan
SOUND & COLOR
ALABAMA SHAKES
MONTEVALLO
Sam Hunt
AMERICAN BEAUTY / AMERICAN PSYCHO
Fatt Our Boy
PIECE BY PIECE (DELUXE VERSION)
Keétty CLARKSON
/N THE LONELY HOUR (DELUXE VERSION)
SAM SMITH
\141
UPTOWN FUNK (FEAT. BRUNO MARS)
Mark Ronson
SHAKE IT OFF
TayLor SWIFT
BLANK SPACE
Taytor SWIFT
STYLE
Taytor SwiFT
ALL ABOUT THAT BASS
MEGHAN TRAINOR
ONE LAST TIME
ARIANA GRANDE
FIRST KISS
Kip Rock
LIVING FOR LOVE
MADONNA
LIPS ARE MOVIN
MEGHAN TRAINOR
HAPPY (FROM DESPICABLE ME 2)
PHARRELL WILLIAMS
\143
THE DISTANCE
THE WaLkinG Deap, SEASON 5
IT’S ALL MY FAULT
How To Get Away Wit Murper, SEASON 7
THE WANDERER
Vixines, SEASON 3
THE NIGHT LILA DIED
How To Get Away With Murver, SEASON 7
HERO
Berrer CALL SAUL, SEASON 7
STARING AT THE END
Grey's Anaromy, SEASON 17
CONNECTION LOST
Moopern Famity, SEASON 6
INTENT
Suits, SEASON 4
THEM
THe Watkine Deap, SEASON 5
THE INTIMACY ACCELERATION
THE Bic Bane Tueory, SEASON 8
IVSHOWS
\145
THE GIRL ON THE TRAIN
Pauta HAWKINS
FIFTY SHADES DARKER
EL James
FIFTY SHADES OF GREY
EL James
FIFTY SHADES FREED
EL James
A THOUSAND ACRES
JANE SMILEY
AMERICAN SNIPER
Curis Kye AND OTHERS
FIFTY SHADES TRILOGY BUNDLE
EL James
THE NIGHTINGALE
Kristin HANNAH
STILL ALICE
LisA GENOVA
GONE GIRL
GILLIAN FLYNN
|147
fs A Ri me a
le Fe
; 1 ,
JAPAN'S MAGLEV
TRAIN BREAKS OWN
SPEED RECORD
AT 603 KPH
A Japanese maglev that is the fastest passenger
train in the world has broken its own speed
record.
Operator JR Central said the train reached 603
kilometers per hour (375 miles per hour) in a test
run on Tuesday, surpassing its previous record of
361 mph (581 kph) set in 2003. The train traveled
for just over a mile (1.8 kilometers) at a speed
exceeding 600 kph (373 mph).
Japan’s high-speed rail services are among the
most advanced in the world, with hundreds of
trains running each day with minimal delays.
However, unlike regular shinkansen or bullet
trains that run on steel rails, magnetic levitation
trains hover above rails, suspended by powerful
magnets.
The Maglev Test Line, near Mount Fuji about 80
kilometers (50 miles) west of Tokyo, is developing
technology for use on a future 410-kilometer
(250-mile) link that will reduce travel time
between Tokyo and Osaka to just over an hour.
\149
The current minimum by bullet train is nearly
three hours.
The maglev trains, begun as a project of
Japan Airlines and the national railways with
government support, have undergone decades
of testing. Construction of the Tokyo-Osaka link,
which is expected to cost more than 9 trillion yen
(S76 billion), began in 2014.
The line, which will mostly run under mountains,
is due to begin operations in the late 2020s. A
similar system operates in Shanghai, linking its
airport in the seaside suburbs of Pudong to the
city’s subway system.
|9ST
PRIVACY ADVOCATES SEEK MORE
OPENNESS ON NSA SURVEILLANCE
As Congress considers whether to extend the
life of a program that sweeps up American
phone records, privacy advocates and civil
liberties groups say too much about government
surveillance remains secret for the public to fully
evaluate the program’s reach or effectiveness.
The disclosure two years ago of the National
Security Agency’s surveillance efforts prodded
the federal government to declassify reams
of once-secret documents, including opinions
from a secretive intelligence court laying out
the program’s origins and legal underpinnings.
But critics say key language from the disclosed
documents remains censored, the release
of information has been selective, and the
ongoing trickle of once-secret memos has raised
concerns about how many other potentially
illuminating documents might yet remain
outside the public’s reach.
“That means the public lacks information it needs
to understand the significance of the powers that
government already has and the significance of
the powers that the government is asking for,”
said Jameel Jaffer, deputy legal director of the
American Civil Liberties Union.
\157
ie)
Ww
1
The NSA program that collects and stores phone
records is conducted under Section 215 of the
USA Patriot Act. The extent of its reach remained
secret until Edward Snowden, a former NSA
systems administrator, disclosed details of the
surveillance in 2013. Amid a public backlash,
President Barack Obama has proposed that
the NSA stop collecting the records in bulk and
instead request them from phone companies as
needed for terrorism investigations. Congress
is now deciding whether to renew or modify
the phone records collection when the law
authorizing it expires in June. Legislation is
expected to be unveiled Wednesday in the House.
Intelligence officials say the program - it collects
the “to” and “from” information on phone calls
but not their content - is critical to detecting
terrorist plots and have sought to justify it through
the ongoing declassification of materials, including
from the Foreign Intelligence Surveillance Court.
Among documents released are court opinions
outlining how the NSA was first authorized to
start collecting bulk phone and Internet records
in the hunt for al-Qaida terrorists, previously
Classified testimony from intelligence officials and
NSA analyst training materials.
The disclosures far surpass available public
information on other secret programs such as
targeted drone strikes against terror suspects.
But there are gaps in the information that privacy
advocates say prevent the public from being
able to fully judge the program’s effectiveness,
including the extent to which Section 215 has
been construed to allow for other types of
bulk collection. Knowing how the government
interprets its surveillance authorities, and how
broadly they reach, is critical, advocates say.
“f the government is asking for the renewal of this
authority, the public has a right to know at least in
general terms how the authority is being used, and
right now the public doesn’t have that,” Jaffer said.
\159
160|
Last month, a federal judge in New York held in a
public records lawsuit that the government could
lawfully withhold any secret ruling regarding the
use of Section 215 to collect records other than
bulk phone records. The judge, William Pauley,
said the government had “offered a reasoned and
persuasive argument for withholding” information
that should not be second-guessed. In that same
case, the Justice Department last year released
a couple dozen surveillance court rulings but
refused to turn over unspecified others, the exact
number of which it said was classified.
The government continues to pull back the
curtain with periodic new disclosures, such as
the Justice Department's release in January of
a 5-year-old memo that said the Commerce
Department was not obligated under Section 215
to turn over confidential census data to federal
law enforcement. But such disclosures, though
welcomed by civil liberties groups, also hint at
how much might still be unknown.
The NSA program has also highlighted broader
concerns about what privacy advocates say is the
164|
federal government's overreliance on secretive
court rulings and classified legal memos. Sen.
Ron Wyden, D-Ore., a member of the Senate
Intelligence Committee who opposes the bulk
phone records collection, said while he believed
the government had released enough information
about the law - albeit under pressure - for an
informed debate, he was nonetheless concerned
about the role of secret legal interpretations.
Though intelligence agencies should be able
to conduct secret operations, he said, “they
shouldn't be following secret law.”
Stephen Vladeck, an American University law
professor, said it was possible that the debate
about the phone records program distracts
attention from other surveillance efforts that
are perhaps more secretive, such as Executive
Order 12333, which authorizes foreign intelligence
collection overseas without a court order. He also
said he thought the government had provided
substantial information about what information
it was collecting, but was less forthcoming about
how that information was used.
“The conversation about collection and a
conversation about use are very different
conversations,” he said. “And to have one without
the other is to, | think, underappreciate the
privacy consequences of each.”
Liza Goitein, co-director of the liberty and national
security program at the Brennan Center for
Justice, said it was impossible to know how much
information might be out there absent a complete
index of how many memos, opinions or court
orders even exist.
“\Ne shouldn't be satisfied that we know
everything” because, Goitein said, “we have no
way to assess that we know everything.”
wn
We)
a
VOURBRANDHAS#s
S000 LU MPANY
VEE UME TAPPLE 1; SAMSUNG
| COULD HOLE THE |
SAMSUNG VOWS TO APPEAL
(AFTER LOSING PATENT BATTLE
. ft _ = |
ee eS
VIENTSPINALL Y REVEALED The New iMac \RoS Saas
APPLEMAGAZINE.COM
It’s all about Apple
The right magazine for the right audience
ctor - ceo@applema q
hip Management - crn Qt ‘SPECIAL THANKS
and Website ler
- ads@apple! Rui da Costa |
t ine.c Lise Berda |
James Jarvis
; Twitter
_/ — @apple_magazine
twitter.com/#l/Apple_ Magazine
Facebook
facebook.com/applemagazineinternational
Authorized Publisher
APP Associated Press The New ork Times EIEMSNEWS Bloomberg fos Angeles Times
UPlcon Sima PRNewswire Dailupress
AppleMagazine © Copyright 2015-2011. All Rights Reserved.
No part of the document may be circulated, quoted, or reproduced for distribution without prior written approval.
Proper Trademark Notice and Attribution iPad, iPhone™, iPod™, Mac™, iMac", Macbook™, iOS™, OS X are trademarks of Apple Inc., registered in the US and other
countries. Please contact support for additional trademark ownership rights information. ]
The following is a list of Apple's trademarks and service marks http://www.apple.com/legal/ trademark/appletmlist.htmi.
All other trademarks are the properties of their owners. 4
AppleMagazine is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc.
AppleMagazine.com