Text content (OCR)
APPLES IN
TBI IS OUI
ROBOT RIGHTS &
RESPONSIBILITIES
NEW MACBOOK, WATCH PREMIERE
RESEARCHKIT & MUCH MORE
When choosing MINDFIELD DIGITAL™ and
our DBMD™ Program for your development
services, you can be sure you will receive an
app that will save you money and resources
using the most advanced design and interface
concepts.
We follow an Application Development Cycle
where every step is carried out to maximum
perfection. Our application developers are
experienced and knowledgeable, and are
skilled at delivering top high tech Apps.
Our team is constantly looking for promising
partners in order to improve our quality,
broaden our experience and create a global
range of Apps with the most impressive
conceptual designs, 3D Graphics and Sound
FX.
mindfielddigital.com
Ple Magazine
, =
a -—t—
ALE
ONE 6
BAPPLE WATCH
ALL BREAK COVER
se HU ti
& APPLE WA
ALLBREAKCO ALL BREAK COVER
Al) ae HT ce |e NT ae ATH
Instant Access
Delivered to You Digitally Every Month
Available Online & Offline
Available Anywhere, Anytime
www. zinio.com/applemagazine
e@ e
1™
€ ios i Android eg Window 8 2 Desktop Reader i, é | n l @)
DOW RESHUFFLE: APPLE APPLE’S ‘SPRING FORWARD’ EVENT
JOINS BLUE-CHIP INDEX, IS CAUSE FOR EXCITEMENT
AT&T GETS BOOTED
CHAPPIE SHINES A LIGHT ON
ROBOT INTELLIGENCE
APPLE WATCH MOVES
INTERNET OUT OF 2
YOUR POCKET J
=
— i nt
Columns |
ac) i] nial Pp} Til a.
iPHONE 6’S POPULARITY DRIVES APPLE'S CHINA SHARE TO RECORD 34
FOR VIRTUAL REALITY CREATORS, A QUESTION OF CONTROL 80 Top 10APPS 124
iTUNES REVIEW 128
MICROSOFT OUTLINES PLAN TO BRIDGE XBOX AND PC VIDEO GAMING 96
ToP 10sonGs 170
CAN ETSY KEEP ITS FOLKSY BRAND AND MAKE SHAREHOLDERS MONEY? 106 :
TOP 10 ALBUMS 17,
SOLAR-POWERED PLANE LANDS IN INDIA ON 2ND LEG OF WORLD TRIP 114
TOP 10 MUSIC VIDEOS 17
SCIENCE: HELLO CERES! NASA SPACECRAFT ON FIRST VISIT TO DWARF PLANET 146 TOP 10 TV SHOWS ;
HEALTH: MAKER OF KIDS’ TYLENOL PLEADS GUILTY OVER METAL PARTICLES 180 TOP 10 BOOK:
DOW RESHUFFLE: APPLE JOINS
BLUE-CHIP INDEX, AT&T GETS BOOTED
Apple is in. AT&T is out.
In another milestone for the popular and
profitable iPhone giant, Apple will replace
AT&T in the venerable Dow Jones industrial
average on March 19, the manager of the index
announced Friday.
The move isn’t likely to impact the 30-stock index
much, and will have no effect on the fortunes
of the two companies. But market experts say
it does have symbolic importance, sort of like
getting an Oscar at the Academy Awards - or at
least a nomination.
The change cements Apple as “the gold standard
of technology,” says Daniel Ives, a financial analyst
at FBR Research. “They’ve really become the
modern-day Wright Brothers.”
The reshuffling of the 119-year-old Dow, a
barometer of market fortune and folly once
dominated by railroads, also reflects a changed
business world.
“It underscores that technology continues to
be a critical driver of the overall economy,” says
Edward Jones analyst Bill Kreher.
Apple is the world’s most valuable company. Its
market value on the stock exchange, or what it
would take to buy all its shares, closed last month
above $700 billion, a first for any company.
Apple won't get top billing in the Dow, though.
Thanks to a quirk in the way the index is
calculated, that honor will go to a company a little
over a tenth as valuable: Goldman Sachs.
The Dow weights companies by how much it
costs to buy a single share, not all of them. On
Friday, a Goldman share fetched $186.91 versus
$126.60 for Apple.
A look at the musical chairs at the world’s most
famous index:
THE REASON
For all the symbolic importance, the trigger for
the move is less colorful. The manager of the
index, the S&P Dow Jones Indices, said it’s making
the change in response to a planned stock split
for Visa, another Dow member.
After its four-to-one split, Visa will wind up with
a lower price. S&P said that would reduce the
weight of the information technology sector in
the Dow because Visa, a credit-card and payment-
processing giant, counts as a tech stock. Adding
Apple will help balance out this reduction.
TWEAKING THE INDEX
S&P Dow Jones Indices said the decision to
fold in Apple won’t alter the overall level of the
index, which stood at 17,856 Friday.
S&P Dow Jones is casting the move as a sort
of a housekeeping maneuver, a way to ensure
that the index better reflects the U.S. economy
and markets.
The switch is not a reflection of its view of Apple.
“This doesn’t mean we like the stock, or don’t
like the stock, or something like that,’ says David
Blitzer, chairman of the index committee at S&P
Dow Jones.
Image: Richard Drew
| 11
12 |
CHALLENGES AT AT&T
While the Dow change wasn’t triggered by
anything AT&T did, it comes at a challenging time
for the phone giant.
The nation’s second-largest wireless carrier is
facing pressure from smaller rivals T-Mobile and
Sprint in a competitive environment in which
most Americans already have a cellphone.
Its stock has risen just 3.5 percent in the past 12
months. That compares with a 10.4 percent gain
in the Standard & Poor’s 500. Apple, meanwhile,
has jumped 67 percent.
To keep growing, AT&T has had to look beyond
cellphones - to tablets and connected cars, for
example. Adding a tablet to a phone plan gets
AT&T another $10 in monthly service fees.
The Dallas-based company is also trying to wean
customers off equipment subsidies and shift
them toward installment plans in which they
ultimately pay full price for a phone.
In its most recent quarter, AT&T booked a loss
due to one-time expenses. But its revenue rose
4 percent as it added 1.9 million subscribers,
double the year-ago quarterly increase.
AT&T has bounced in and out of the blue chip
average over the Dow’s long history. It first
entered in 1916 as American Telephone &
Telegraph, joining Central Leather, Studebaker
and other industrial giants in an elite club of 20
companies. Much later, in 2004, AT&T was kicked
out only to return the following year when it
merged with SBC Communications.
14 |
THE DOW STILL MATTERS
Created in 1896, the Dow is one of the oldest
gauges of stocks. Grover Cleveland was U.S.
president that year. Companies like the Pacific
Mail Steamship were counted among its ranks.
The index tracks only 30 stocks. The Standard &
Poor’s 500 reflects the moves of 500.
The S&P 500 also ranks companies differently,
assigning weights based on the value of all a
company’s shares, not just one. That gives Apple
more influence on daily moves in the index than
any other stock. It accounts for nearly 4 percent
of the index.
Professional investors focus more on the S&P 500
because they think it reflects the stock market
better. They tend to use that index, not the Dow,
to judge the performance of their own portfolios.
Ordinary investors also prefer the S&P 500,
judging from the money they’ve put into index
funds that mimic its performance. Investors have
SA4 trillion in 1,261 funds that track the S&P 500,
according to Morningstar. That compares with
just $13.6 billion in 12 Dow-based index funds.
Still, the Dow can’t be dismissed as a relic. It
continues to be much cited and isn’t seen as
wildly distorted.
One reason is that, for all its flaws, the Dow
has largely mirrored the ups and downs of the
much larger S&P 500. In the past 12 months, for
instance, the Dow has risen 8.7 percent versus
the S&P 500’s 10.4 percent.
The last big Dow shake-up came in September
2013, when Goldman Sachs, Nike and Visa
knocked out Alcoa, Bank of America and
Hewlett-Packard.
“ CHAPPIE
ws = SHINESA
LIGHT ON
ROBOT
INTELLIGENCE
MIXED CRITICAL AND
COMMERCIAL FORTUNES
FOR SCI-FI FLICK
™,
<<
| 17
SOFT BOX OFFICE DEBUT FOR
BLOMKAMP'S LATEST
Johannesburg-born Neill Blomkamp has
already built quite the career in his 35 years
on earth. Known for his documentary-style,
handheld observational cinema technique,
he has enjoyed decent big screen success
with District 9 and Elysium, and now, he's
back with another science fiction film:
Chappie. Its box office return hasn't been
amazing, and the critical reviews have
been mixed, but it has certainly reopened
the debate on where robots belong in our
lives - and the role that they will play in
generations to come.
Chappie has a screenplay written by
Blomkamp and Terri Tatchell, with its origins
in the director's 2004 short film Tetra Vaal.
With a cast including such stars as Sharlto
Copley, Dev Patel, Jose Pablo Cantillo,
Sigourney Weaver and Hugh Jackman to
name just a few, the film would seem to
have all of the ingredients for success.
That sense of promise extends to the plot,
which centers on a near future in which
a mechanized police force patrols crime.
However, the theft of one police droid -
Chappie - and the new programming that it
is subsequently given results in it becoming
the first robot with independent thoughts
and feelings. Efforts are subsequently
made by powerful, destructive forces - who
perceive Chappie to be a risk to mankind
and order - to ensure that he is the last of
his kind.
| 19
exeeseseeerertsesese®
eeensasesesersesese®
4 4
4 ~
NOT THE BEST BOX OFFICE FORTUNES
Released across the United States on March
6 after its March 4 New York premiere,
Chappie hit the top spot at the nationwide
box office in its first weekend. That may
seem like decent cause for celebration on
its own, but with North American box office
revenue almost 40 per cent lower than the
same time a year earlier, it wasn't the most
encouraging of victories. The movie took
a soft $13.3 million from 3,201 theaters,
22 |
compared to the at least $15 million that
it was tipped to amass by Hollywood
observers, and the $14 million that Sony
had reportedly expected.
The final figure was still declared to be
within the realm of expectations by
Sony distribution chief Rory Bruer, who
commented: "Neill is a gifted filmmaker,
and Chappie is a great character. | do think
people will be talking about this movie
for some time to come." There have also
been some suggestions that a lot of R-rated
competition could have contributed to the
subdued figure, despite relatively few of
those rival films being aimed at males.
How did Chappie's main commercial
competition do? Fox Searchlight's The
Second Best Exotic Marigold Hotel
admittedly performed well, only playing
in 1,573 theaters and yet still taking $8.6
million, meaning that it was only beaten
by Chappie and Will Smith's Focus,
which mustered $10 million in its second
weekend. But the Vince Vaughn comedy
Unfinished Business flopped, only managing
$4.8 million from 2,777 theaters.
Better comparisons may be drawn with
Blomkamp's own past box office feats. It
was District 9 that put him on the map in
this regard back in August 2009, racking up
$37.4 million on its debut weekend, while
2013's Elysium achieved $29.8 million when
it opened that August. That Chappie has
been so muted in comparison isn't ideal
news for the man who has been slated to
direct the next Alien movie.
.
pare?
eee
gees
Image: Stephanie Blomkamp
26 |
WHAT CRITICS HAVE MADE OF
CHAPPIE
With a decent 7.4/10 rating on the IMDb
website but also a rather less positive 29
per cent 'Tomatometer' score on Rotten
Tomatoes, it's clear that Chappie has
divided opinion among professional and
amateur critics alike. The Register reviewer
Brid-Aine Parnell was a good example of the
more complimentary observer, declaring
that the director had "recovered from his
Elysium stumble with this cross between
Pinocchio, Short Circuit and Robocop, which
brings a whole lot of heart to the dystopian
Al future trope."
But of course, not everyone was so glowing.
AN. Club writer A.A. Dowd suggested that
Blomkamp "could use a hard reset" on the
evidence of Chappie, which he described
as a "rusty Al story" that was "basically
just District 9 with a new coat of paint; it's
distinguished only by the jabbering, irritating
personality of its title character." He added
that while the movie was originally said to
be a change-of-pace "comedy thing" for the
writer-director, "self-parody" might have been
a more appropriate term.
Another largely negative review was that of
The Hollywood Reporter's Todd McCarthy,
who reckoned it was "a film well endowed
with major [irritants], notably: unappealing
one-note characters, retread concepts,
implausible motivations and a ludicrous
survival rate given the firepower expended
upon the central figures. After the surprise
and promise of District 9, this represents
| 27
a further downward step for director Neill
Blomkamp in the wake of the highly uneven
Elysium."
HOLLYWOOD'S ROBOT OBSESSION
CONTINUES
However, Chappie is so much more than
another science fiction flick with uneven
reviews: it's a science fiction flick once more
centered around robots, which have proved
such a consistently good value subject for
Hollywood directors and scriptwriters down
the years. But why? What is it about the robot
that has led to its appearance in seemingly
every other big film from Metropolis, Blade
Runner and Terminator to Real Steel, Robocop
and WALL-E?
For an at least partial answer to that, one only
needs to look to the ongoing debate about
artificial intelligence and the role that it could
have in our lives in the years to come. The
very plot of Chappie touches on the fears
that many of us have about robots potentially
‘taking over the world’, and how we can
integrate robots and technology into our lives
in ways that serve human interests instead of
being a detriment to them.
Stephen Hawking was just one observer
to suggest that "the development of full
artificial intelligence could spell the end of
the human race... it could take off on its own,
and re-design itself at an ever increasing rate."
Bill Gates has been another to voice such
concerns, while Elon Musk has even gone as
far as donating $10 million for research to be
"beneficial to humanity" due to his view that
Alis our "biggest existential threat".
One key role that Hollywood has played in
its production of robot-centered movies
like the aforementioned - in addition to
such other recent and upcoming movies as
Ex Machina and Avengers: Age of Ultron
- is shining a light on how complicated the
ethics surrounding Al really are. Chappie's
tale of the world's first robot police force
has helped to draw attention once more to
debates about not only Al, but also robot
responsibilities and rights.
THE SERIOUSNESS OF THE ROBOT
THREAT
More and more often, discussions are taking
place about the threat that robots and
artificial intelligence may pose to human
beings in real life. These have long revolved
around the idea that robots could take our
ij jobs and compete with us for resources.
Worse than that, there are fears that robots -
such as Ultron in the latest installment of The
# KEEP TEU
CLEAR # Avengers series - could eventually actively
seek to destroy humanity.
Once upon a time, the fear might have been
of computers taking over the world, and of
| course, that has effectively come to pass. It
remains to be seen whether the same could
o occur with sentient robots, but with recent
me.
|
developments including scientists teaching
{ robots to lie and a Google-helmed neural
om network that has gained the ability to learn on
e t a fr? its own, such fears are surely understandable.
Image: Stephanie Blomkamp
| 31
Chappie, while not the most critically
acclaimed or commercially successful robot
movie that has ever existed, is nonetheless
extremely relevant from a subject point
of view in the year 2015 - right down to
the laws that could be passed to protect
robots in a future age when extremely
sophisticated, even sentient, artificial
intelligence is the norm. That factor alone
may be sufficient to make Chappie worth a
watch at your local theater. @
by Benjamin Kerry & Gavin Lenaghan
\ IPHONE 6S POPULARITY DRIVES
APPLE’S CHINA SHARE TO RECORD
A consumer survey showed the popularity of the
iPhone 6 has driven Apple’s market share in China
to its highest ever while Samsung has continued
to lose ground.
Kantar Worldpanel Comtech said Thursday that
its latest survey of 15,000 people living in Chinese
cities showed Apple’s market share reached 25.4
percent in the November-January period, up
from 20.9 percent a year earlier.
Image: Greg Baker |
That was a record for Apple in the world’s
largest smartphone market, but not enough to
catch up Chinese maker Xiaomi, which claimed
27.6 percent.
=e
The research firm said the market share of
Samsung Electronics Co. eroded further to 11.3
percent. It was 22.2 percent a year earlier.
Kantar conducts a monthly online survey of the
same 15,000 city-dwelling Chinese who are 16
years or older.
Its latest consumer survey sheds more light on
the smartphone market in China amid differing
figures from market research companies about
which manufacturer came out on top after
intense competition in 2014.
| 37
38 |
IHS said Xiaomi was the top seller in China last year
followed by Samsung Electronics with 15 percent
and 14 percent market shares respectively. But
another research firm Canalys said Apple was the
winner for the first time in the last quarter of 2014,
followed by Xiaomi and Samsung.
Although the rankings may differ, all the research
reflects similar trends: Apple is on the rise in
China boosted by iPhone 6 sales and Samsung is
likely the biggest loser.
Carolina Milanesi, chief of research at Kantar,
said the iPhone 6, released in October, was the
best-selling smartphone model in China in the
November-January period followed by Xiaomi’s
RedMi Note.
| 39
Image: Vincent Yu
Tamsin Timpson, the research company’s
strategic insight director, said Samsung’s China
market share was at its lowest level since the
company began its smartphone consumer
survey in 2012.
Samsung Electronics unveiled the Galaxy S6 and
S6 Edge on Sunday, part of the company’s efforts
to improve phone design and reclaim ground lost
to Apple and Xiaomi.
ee Gt aN App @' S
‘Spring
Forward’
event is cause for excitement
| bv
HBO NOW, MACBOOK AND EVEN THE
APPLE WATCH...
When word got round of another major
Apple keynote set to take place on March 9,
there was inevitably much of the excitement
that always accompanies events like these,
including plenty of guessing about what
would be covered at the event. One subject
- the Apple Watch - was predictable, but we
ended up getting so much more than that,
with new MacBook models and an over-the-
top subscription video on demand service
among the other unveilings.
But first, let's consider the pre-event chatter.
As the usual media corps received their invites
to the event, which was to take place at the
Yerba Buena Center for the Arts Theater in
San Francisco, thoughts immediately cast back
to past Apple unveilings at this time of year.
We may have come to see the September
keynote as the ‘big one' in the last few years
given each new iPhone's habit of breaking
cover at that time of year, but past spring
events held by the boys and girls at Cupertino
have still been momentous.
This has been the time of year, after all, when
Apple has previously presented new iPads
and MacBooks, among other devices. We
already know that 2015 is supposed to be
the year of the Apple Watch, that bold entry
into a new product category that was already
confirmed by CEO Tim Cook at a similarly
| 45
46 |
high-profile keynote late last year. Indeed,
many speculated - particularly given the size
of the venue - that the March 9 event would
be dedicated entirely to the new wearable.
If you had quickly quizzed fans and analysts
prior to the event, the Apple Watch would've
generally been their uppermost expectation,
not least as so many details about the
timepiece - such as its pricing - was yet to be
confirmed. As Citi observed, "The only hint in
the invite are the words ‘Spring forward.’ We
note that U.S. daylight savings time begins
the day before, on Sunday, March 8th —an
appropriate time-related hint indeed, as
people roll their watches forward one hour."
| 47
48 |
OTHER PREDICTIONS AHEAD OF THE
BIG KEYNOTE
But there were other intriguing rumors
doing the rounds before the grand keynote.
As Trip Chowdhry, an analyst at Global
Equities Research told Benzinga, "the
rumors have been put on a MacBook Air
with a Retina Display." Another research
firm, Oppenheimer seemed to support this
expectation in pointing out that the MacBook
Air had not been updated since June 2013,
which seemingly made it a surer candidate for
a March update than the iPad.
Some of the speculation in the run-up to
the event was perhaps less well-placed. It
has been suggested in some quarters lately
that Apple is working on a larger version of
its venerable tablet, a 12.9-inch ‘iPad Pro’.
However, a Bloomberg News report that
supplier issues have forced a delay in the
jumbo slate's start of production to about
September would seem to decrease the
likelihood of any formal announcement
this early.
There was even some - admittedly much
fainter - talk about cars in the days and
weeks prior to the keynote, such as by
Chowdhry, and of course, there has been
much focus on this area recently as far as
Apple is concerned. However, it's far from
clear whether Apple is even working on
a car project, and it was hardly likely that
we'd get further information on anything so
bold at this event.
The Apple TV was a safer subject of
discussion, Oppenheimer commenting
that "the last [third generation] Apple TV
was introduced in early 2013, we expect a
refreshed Apple TV with slimmer design,
faster CPU, larger memory, more online."
Finally, suggestions were also forthcoming
that the March 9 keynote could see the
announcement of some kind of iTunes and
Beats integration.
| 49
50 |
WHAT ACTUALLY HAPPENED AT THE
KEYNOTE
Given the recent news that Cook has been
touring some of the Apple Stores located
far afield from the company's Cupertino
base, it was surely befitting that the event
began with a video intro showing some of
the fan mania at its West Lake, China store.
Citing this store as an example of the very
latest approach to Apple Store design, Cook
declared that "We've opened six stores in
China in the last six weeks alone". He said
that with 21 Apple Stores presently in the
country, plans were afoot to almost double
that number before too long.
Throughout these early moments of
the keynote, we were treated to further
tidbits about Apple's recent successes and
milestones. Cook informed us that in the
last quarter alone, there were more than
120 million visitors to Apple's stores, as well
as that the company had recently passed
the 700 million milestone for the number
of iPhones sold. As for the Apple TV, while
we didn't get the aforementioned refresh
anticipated by some, Cook did announce a
price slash for the digital media player and
microconsole to a tempting $69.
Then, it was onto the first big announcement
of the night: not an Apple device or even
Apple service per se, but HBO NOW, the video
on demand service - operated by the HBO pay
television network - for which Apple is the
exclusive partner. The service premieres next
month, and involves HBO's library of original
programs, films and other content being
Game of Thrones”
made accessible on-demand to subscribers
via apps on a personal computer or Apple TV,
iPad, iPod Touch or iPhone.
Apple customers will be charged just $14.99
a month to make use of HBO NOW's content,
ranging from sports and documentaries to
comedy specials. In the words of senior vice
president of Internet Software and Services
at Apple, Eddy Cue, "HBO NOW offers a new
generation of HBO fans many of the best TV
programs in the world without a cable or
satellite subscription. Now, with the same
simplicity as buying an app, customers can
subscribe to HBO NOW and instantly start
viewing their favorite HBO programs as they
air — this is huge."
| 53
56 |
MEDICAL PROFESSIONALS TO BENEFIT
FROM RESEARCHKIT
But if one needed any evidence that
March 9's announcements weren't just
about the needs of the average consumer,
but also about how Apple can help to
make the wider world a better place,
it was surely forthcoming in the next
topic of conversation: a little thing called
ResearchKit. The idea of this open source
software framework is to make it easier
for researchers and developers to tap into
the iPhone's potential for medical studies
through the creation of suitable apps.
As Apple has put it on its website for
ResearchKit, "You're already carrying a
powerful medical research tool... hundreds
of millions of people around the world
have an iPhone in their pocket. Each one
is equipped with powerful processors
and advanced sensors that can track
movement, take measurements, and record
information - functions that are perfect for
medical studies." With ResearchKit, old-
style medical studies requiring a physical
visit to a hospital or other medical facility to
complete tasks and fill out questionnaires
look like becoming a thing of the past.
It's not merely the case that ResearchKit
could assist doctors and scientists with
their future gathering of medical study data
- because that's already happening. Yes,
according to Apple, apps have already been
created using ResearchKit by world-class
research institutions for studies on asthma,
Parkinson's disease, diabetes, breast cancer
100%
Air Quality Near You
San Francisco, CA
Today
O 3 Ozone
“Small Particles PM 25
*
S< Big Particles PM ,,
> Air Quality Index
Dashboard
ecooe > 9:41AM
Dashboa
Asthma Symptom Contr
q
=>
eeooe >
f+}
Ss ©
>)
At
He
Sy
Lit
9:41AM
Learn
2 Ps
Journey’
yout this Study
yw this Study Works
ho Can Participate
ho is Running this $
mptoms
e After Treatment
9:41 AM
Messages Calendar Photos Camera
Weather
Reminders | Stocks Game Center
QOOm
Newsstand iTunes Store App Store iBooks
9:41AM 100
step 3 of 4 Ce
‘ fingers to
ly tap as fas
1.can for 20
conds.
Total Taps
101
we
| 57
58 |
and cardiovascular disease. That only makes
us all the more excited about the potential
for the software framework in the months
and years to come.
NEW MACBOOKS CHANGE THE GAME
ONCE AGAIN
Amid all of the fuss about mobile and
wearable devices in the world of Apple in
recent times, it's been easy to forget that
the MacBook remains a hugely strategically
important and commercially successful
product line - Cook reminding us at the
keynote that it had outgrown the industry
every year over the last decade. Even in what
proved to be a shrinking sector last year,
MacBook sales were 20 per cent higher than
in the year before.
So, you might have imagined the MacBook
to get at least some update love this spring,
and if so, you would be quite right. There
are several big stories here. On one hand,
upgrades have been carried out to both the
13-inch MacBook Pro with Retina display and
MacBook Air, which comes in 11-inch and 13-
inch variants. Buyers of the 13-inch MacBook
Pro will benefit from new processors, an
improved battery life, quicker flash and more
impressive graphics, to say nothing of the all-
new Force Touch trackpad that we'll elaborate
onin more detail below.
The 11-inch and 13-inch MacBook Air,
meanwhile, are getting new processors
and graphics and quicker Thunderbolt 2
interconnect technology. The larger of those
| 59
models is also getting a flash that is as much
as twice as fast as before. Naturally, buying
a new MacBook also gives you the latest,
redesigned OS X Yosemite operating system,
with its freshened-up appearance, potent
new apps and Continuity features for stress-
free and efficient working across your various
Apple devices.
60 |
62 |
AN ALL-NEW MACBOOK... AND THAT
KEYBOARD AND TRACKPAD
However, the really big news concerning the
MacBook at the March 9 keynote concerned a
true top-to-bottom overhaul of the evergreen
notebook. The all-new MacBook comes in
gold, silver and space gray aluminum finishes,
also being both thinner and lighter than
the previous model. Another eye-catching
feature of the revamped MacBook is the first
appearance on any Apple device of a compact
USB-C port, which combines power, data and
video output in one connector.
The new MacBook - which weighs a mere
two pounds in addition to being just 13.1mm
thick - also boasts a 12-inch Retina display
with edge-to-edge glass. With more than
three million pixels being used to render
each letter, users can look forward to a
remarkably clear screen. The battery has
also been designed to offer all-day life, Apple
having developed its own unique battery
technology to make the most of every
available millimeter of space.
But for many people, it will be the keyboard
and trackpad that are the biggest draws
of this substantially revised notebook.
The former is thinner and incorporates
a single-assembly butterfly mechanism,
as opposed to the scissor mechanism
that is traditionally used for keyboards,
| 63
as part of what Apple has described as
a complete "rethink" of how a keyboard
should be engineered and constructed.
Each key and its underlying mechanism
has been redesigned, making for a
slenderer keyboard that also offers a "more
comfortable, precise, and responsive"
typing experience.
That experience has been made possible by
a four times more stable set of keys, which
each have a 17 per cent greater surface area.
The individual illumination of each key should
improve overall illumination, in addition to
| 65
reducing the size of the components. Such
innovation has been further added to by the
presence of an all-new, pressure sensitive
Force Touch trackpad, which provides
adjustable haptic feedback.
What is especially impressive about the
Force Touch trackpad is the ability of the
four sensors surrounding it to detect the
amount of pressure that is being applied
and, in the event of an especially firm press,
provide content-specific options. This allows
for such possibilities as the speeding up
of QuickTime videos when you press the
trackpad harder - or apply a ‘Force click’, to
use Apple's terminology.
The two MacBooks will ship on April 24,
with prices starting at $1299 for the 256GB
model and $1,599 for the 512GB variant.
It is also said to be the most efficient and
environmentally friendly MacBook that
there has ever been, the carcinogenic metal
Beryllium also being absent from a MacBook
for the first time.
67
68 |
APPLE WATCH PROVES THE STAR
ATTRACTION
It's not often that Apple shows off a new
device twice, before it has even become
available to buyers - so the fact that it has
done so with the eagerly-anticipated Watch
further demonstrates its belief that it is worth
making a fuss about. But the Watch's widely
expected appearance at this spring keynote
wasn't just about flaunting its stunning design
again - it was also about providing the world
with more details on the timepiece's release
date, pricing and features.
Cook reintroduced us to the Watch by hailing
it as "the most personal device we've ever
created... we've designed [it] to appeal to a
variety of people." This statement was the
precursor to the disclosure of plenty more
information giving us an insight into what
the Apple Watch ownership experience will
actually be like.
We were told of the customizable nature of
the wearable's faces, for example, as well as
about the 'Glances' feature and how easy it
will be for the user to swipe to see the latest
weather and calendar information, check
their heart rate and control their music. We
also learned of the ability that the Watch gives
its owners to read their emails in full and even
receive calls.
There's even a 'Digital Touch' feature that
enables communication between Watches.
The device is set to bring its users "a whole
new way to communicate" through, for
example, the animation of shared images and
| 69
70 |
even the ability to send their heartbeat to
friends. As was widely predicted, the Watch
will also place a big emphasis on the reporting
of health activity, with users being given
"move targets" for their coming week, which
Cook has described as "like having a coach on
your wrist."
The keynote also gave us a quick look at some
of the apps that will be available for the Apple
Watch, the likes of The Weather Channel,
ESPN and Salesforce being mentioned. Oh,
and you'll even be able to check into a hotel
with your Watch, use it as a room key and
receive location-sensitive reminders via Siri.
NYY)
72 |
WATCH PRICING AND RELEASE
INFORMATION CONFIRMED
Then, there was the other knotty
information that anyone contemplating an
Apple Watch purchase was always going
to want to know. Apple will start taking
orders for the Watch from April 10, with the
timepiece becoming available on April 24.
The exact price, meanwhile, depends on the
collection, size, material and band that are
chosen for a given Watch.
The Apple Watch Sport, for instance, which
is made from anodized aluminum and lon-X
glass, incorporates a fluoroelastomer band
and can be specified in Space Gray or Silver,
is priced at $349 or $399, depending on
whether you opt for the 38mm or 42mm
version. Further up the price range is the
simply-titled Watch, the stainless steel model
that comes in the same two sizes, as well
as in two colors - space black and polished
stainless steel.
That mid-range model can be yours for $549
if the 38mm variant is your choice, or $599 if
you go for the 42mm version. However, you
could be paying as much as $1,099 for the
42mm Space Black model with Space Black
Stainless Steel Link bracelet.
Finally, the range-topping Edition can be
specified in either of the same 38mm or
42mm sizes, in a choice of solid 18k Rose or
Yellow gold. These strictly limited-number
variants will cost $10,000 upwards for the
38mm model, rising to a minimum of $12,000
for the 42mm model. You might pay up to
+
~
$17,000 for an Apple Watch Edition, which
shouldn't be too surprising when you bear
in mind the wide range of bands available
for the timepiece, among so many other
customization options.
To coin a famous Apple keynote phrase, it's
worth us touching on "one more thing”... the
Watch's battery life. It was another subject
of much discussion prior to the keynote, and
we now know that it will take about two
and a half hours to complete a charge of the
timepiece, or an hour and a half to get to
an 80 per cent charge. On a full charge, the
device should last about 18 hours with mixed
use, making it necessary for most users to
charge it at the end of each day.
175
NBN
SSS
SSE
, SSS SSSI SSIS SSS
S
e
| 77
ee
|
78
a
AN EVENT THAT WAS MORE THAN
WORTH THE WAIT
What more could be said about an event that
proved to be a true bumper one for Apple?
The company's spring event may not be the
one that people keep their eyes on most,
but it certainly punched above its weight this
year. If you're considering purchasing one of
the aforementioned products or services, this
‘Spring Forward' event will have given you
much encouragement - and you can also rest
assured that we will keep you updated on the
latest news concerning all of these categories
in the months to come. m
by Benjamin Kerry & Gavin Lenaghan
| 79
Image: David Paul Morris
80 |
FOR VIRTUAL
REALITY CREATORS,
A QUESTION OF
CONTROL
At the Game Developers Conference, it’s easy to
imagine what virtual reality will look like when it
eventually hits the marketplace. What it will feel
like, however, is an entirely different matter.
From wand-shaped controllers to motion-
detecting sensors, VR creators are trying out all
sorts of input methods on the road to bringing the
immersive technology into consumers’ homes.
For decades, to interact with virtual worlds
depicted on television and computer screens,
gamers had to rely on either hand-held
controllers with an assortment of buttons,
directional pads and analog sticks, or a keyboard
coupled with a mouse.
b>
ANN
|
\
82 |
The head-mounted VR displays that intentionally
obstruct users’ vision are providing new
challenges for designers seeking to create a sense
of presence on the screen.
While creators agree that boosting frame rates
and lowering latency as much as possible are key
to achieving realistic imagery that won’t leave
users feeling queasy, there’s no such consensus
on just how they should interact with what’s
displayed inside the goggles.
“For us, it’s a choice we want to give the player,”
said Elisa Di Lorenzo, business development
manager at Untold Games, developer of the
VR adventure “Loading Human.” In the latest
demonstration of the game, users can simply look
at the direction they want their avatar to move,
or more precisely, they can push a joystick on a
controller to go there.
~
(oe)
84 |
During a demo of the latest Project Morpheus
VR prototype at this week’s annual gathering
of game designers, Sony employed a pair of its
wand-like PlayStation Move controllers, whose
illuminated bulbs are tracked by the PlayStation
Camera, to serve as hands in a VR shootout
simulation. In another showcase involving toying
with tiny robots, a VR rendition of the traditional
DualShock 4 controller for the PlayStation 4 could
be glimpsed in concert on screen, with floating
text indicating each button’s duty.
“It really just depends,” said Richard Marks,
director of research at Sony Computer
Entertainment America. “I think with DualShock 4
and Move, we have good coverage for a number
of experiences, but it’s a big area of research, for
sure. It’s not done. That’s not a problem that’s
been solved.”
| 85
wr, /
86 | aq f Pe a wey j
e—_———————
| 87
88 |
Oculus VR, which launched the latest VR
frenzy three years ago with the introduction
of the first Oculus Rift prototype, has yet to
land on a formal control scheme. The headset
has been demonstrated at trade events with
various controllers.
The most precise and immersive solution
could actually be a combination of several
different systems. In a demo of the HTC Vive, a
newly unveiled headset from the smartphone
manufacturer and game distributor Valve, a
pair of wand-shaped gizmos similar to Move
controllers was matched with a set of motion-
detecting sensors positioned on top of shelves at
opposite ends of a room.
On screen, the controllers depicted hands in
various environments, like a cartoony kitchen
and a fantastical dungeon. They also served as
floating tools used to create a three-dimensional
painting. Meanwhile, the sensors simultaneously
tracked the user’s movement in a 15-by-15-foot
space, with an on-screen grid popping up if an
actual real-world wall was nearby.
“WNhen | could walk around the room in the Valve
demo, | cared a lot less about the resolution and
everything else on screen because it was really
intuitive,” said Alasdair Coull, head of research
and development at Weta Digital. The company
partnered with Oculus and Epic Games for a
passive VR encounter at GDC with the dragon
Smaug from “The Hobbit” films.
Other solutions on display at GDC included the
latest rendition of the Virtuix Omni, a treadmill-
like contraption that tracks users’ feet. At nearly
150 pounds, it’s both the bulkiest and safest
solution because users’ movement is restricted.
“There’s are a number of VR games close to
being finished, so it’s really a question now of if
the technology is going to further improve,” said
Simon Carless, executive vice president at UBM
Tech Game Network, which hosts GDC and other
technology conferences.
That answer should come soon.
YOUR VISION.
| 93
94 |
HTC and Valve plan to release Vive later this year,
while Sony announced this week that Project
Morpheus is due in stores the first half of 2016.
Oculus VR hasn’t said when the Rift will be
available to consumers.
There’s another unanswered question looming
over all these devices: How much will this cost?
No one is saying yet.
| 95
MICROSOFT OUTLINES PLAN TO BRIDGE
XBOX AND PC VIDEO GAMING
This purchase Is cnoss-but
96 |
BR
(o>)
Microsoft is attempting to break down the walls ~
surrounding console gaming.
Phil Spencer, head of the company’s video game 2
division, detailed Microsoft’s plan for game aa =
makers to create universal apps that can run on
both Xbox One consoles and PCs with Windows
10, as well as smartphones, tablets and other
devices running the forthcoming version of
Windows. That includes HoloLens, Microsoft’s
wearable headset that gives wearers the ability to
interact with three-dimensional images.
98 |
100)
“Our goal with gaming at Microsoft is to allow
people to play games wherever they are,”
Spencer told game makers Wednesday at the
Game Developers Conference. “We know for
developers that it’s critically important for you to
reach those gamers wherever they are.”
Spencer said the marriage of Xbox One and
Windows 10 would allow creators to make their
games easily accessible to consumers, regardless
1 1% PROGRISS
ret pe stn
of whether they switch between devices or
where they buy apps.
“We know there are billions of people that play
games across all devices,” Spencer said. “Today,
the world is segmented. You don’t have linkage
really between the places that your customers
are playing your games.”
Microsoft Corp. first revealed its plans to bring
Xbox and Windows closer together at the Jan.
|101
104|
21 unveiling of HoloLens and Windows 10, when
Spencer demonstrated the upcoming Xbox One
game “Fable Legends” running on a PC.
At the annual gathering of game developers
on Wednesday, Spencer demonstrated the
cross-play functionality on stage with a pair of
players on Xbox One seamlessly facing off against
another duo on PC in a match of the competitive
multiplayer indie game “(hash)IDARB.”
Spencer also teased that Microsoft will release
an adapter later this year that will allow PCs to
use wireless Xbox One controllers. No price was
announced.
In a private demo after Spencer’s talk, Xbox
director of program management Michael
Ybarra showed off other functionality, including
the abilities to record and edit game clips in
Windows, find Xbox Live friends across multiple
platforms and stream the Xbox One title “Sunset
Overdrive” on a Microsoft Surface tablet.
Ybarra said game streaming will initially only
be available on devices connected to the same
network, but the company was looking into
making it available across the Internet.
Microsoft is investing heavily in training
developers on how to create games that work
across its platforms this week by sponsoring such
GDC sessions as “Developing with Xbox Live for
Windows 10” and “Gaming Consumer Experience
on Windows 10.’
The move is part of Microsoft’s bid to win back a
larger audience after losing ground in the mobile
computing boom. Windows has long been the
dominant operating software for desktop and
laptop computers, but business has suffered with
more people using smartphones and tablets.
Online: http://www.xbox.com
|105
CAN ETSY KEEP
ITS FOLKSY
BRAND AND MAKE
SHAREHOLDERS
MONEY?
If craft seller Etsy goes public later this year it will
be a test of how well the company can balance
an explicit social mission with shareholder
expectations for making money.
Founded in 2005, Brooklyn-based Etsy sells
everything from a $110,000 antique desk from
the 1800s to a $20 handmade antler pendant,
and everything in between. In 10 years it’s grown
from a scrappy startup offering craftspeople a
way to sell necklaces and needlepoint online
to a marketplace of 54 million members that
generated $1.93 billion in sales in 2014. And on
Wednesday, Etsy filed for an initial public offering
of stock valued at up to $100 million.
|107
oe
Ss) Si A ShAN GLY hs
See SS » 2.
Ets
The company is more than a folksy, funky brand.
It’s a B Corporation, which is a for-profit company
with a stated social mission certified by a nonprofit
organization called B Lab. In its prospectus filed
with the SEC, Etsy says its mission is to build a
“human, authentic and community-centric global
and local marketplace,” and cites any loss of its B
Corp status as a risk factor to its brand.
There are only about 1,000 such B-Corporations
worldwide, including Warby Parker, Patagonia
and Ben & Jerry’s. But none of them are public
companies on their own (Ben & Jerry’s is owned
by Unilever). If Etsy does go public, it will be the
first test of how well certified B Corps can work
on Wall Street.
110|
A
Interactive
Analysts agree it makes sense for Etsy’s growth
to go public or seek a buyer, but some say it
is difficult for companies to maintain their
entrepreneurial or social spirit in the face of Wall
Street pressure for financial returns.
“It’s going to be a tall order for a management
team in the future to be true to its core company
values while also delivering shareholder value,”
said Forrester analyst Sucharita Mulpuru on
Thursday. “When companies go public they’re
held accountable for quarterly goals that
shareholders want and it’s very, very difficult to
stay true to core values.” An Etsy spokeswoman
declined to comment citing the company’s quiet
period ahead of the IPO.
But the cash infusion that an IPO brings could juice
Etsy’s growth. And some Etsy sellers welcome the
added awareness an IPO would bring.
“lam excited about the additional attention the
site will be receiving,’ said Michael Webb, 41, a
Colorado artist who sells his art through Etsy and
other sites and galleries.
Others are playing wait-and-see.
Holly Marshmueller, 32, has sold her line of
new mom and baby products, like handmade
changing pads and car seat covers, on Etsy since
2011. She said she understands that an IPO will
help Etsy grow, but expects it will bring some
changes to the site. When she heard about the
expected IPO, she signed up for Shopify to host a
4 Ric 1 shopping cart on her own site so she can sell her
Me Cecter Shell yy 5 goods outside of Etsy.
“| was a little nervous and | wanted to protect my
brand,” said the Portland, Oregon, resident.
But she added that she has no plans to close her
Etsy shop.
“’'m positively curious about how things are going
to go,” she said.
Etsy Inc. plans to list its shares on Nasdaq under
the ticker symbol “ETSY.”
\113
SOLAR-POWERED PLANE LANDS IN
INDIA ON 2ND LEG OF WORLD TRIP
A Swiss-made solar powered aircraft landed
in western India on Tuesday night, completing
the second leg - and its first sea crossing - of its
historic round-the-world trip.
The Solar Impulse 2 touched down at Ahmadabad
airport in Gujarat state about 16 hours after it took
off from Muscat, Oman, for the 1,465-kilometer
(910-mile) flight without a drop of fuel.
The world’s first aircraft powered by solar energy
was to remain in Ahmadabad for two days before
flying to the holy city of Varanasi in northern India
on Saturday.
114|
\115
The Swiss pilots, Bertrand Piccard and Andre
joschberg, are taking turns at the controls
e aircraft during their 35,000-kilometer
00-mile) journey.
aft’s wings are covered by more than
) solar cells that recharge the plane’s
ies. It flies ideally at around 25 knots, or
h (28 mph).
Jn Monday, Borschberg, who co-founded the
the Si2 from Abu Dhabi, the capital of United
Arab Emirates, to nearby Oman in the first leg of
the epic journey. Piccard flew the second leg,
to Ahmadabad.
4s i> tee
118|
ar Impulse company that built the plane, flew
oO
ewer
\119
The Swiss explorers say their aim is to highlight
the importance of renewable energy and the
spirit of innovation. They say the visionary
journey is a “strong message for clean
technologies.”
Si2 is slated to make 12 stops during its
35,000-kilometer (21,700-mile) journey,
including in China and Myanmar, before it
crosses over the Pacific Ocean. It will then land
in Hawaii and the U.S. Midwest and East Coast
before flying over the Atlantic Ocean. It may
also stop in southern Europe or North Africa,
depending on weather conditions.
|121
Some legs of the trip, such as over the Pacific
and Atlantic oceans, will mean five days and five
nights of flying solo.
Both pilots have been training hard for this
journey, which will span 25 flight days over five
months. Borschberg has been practicing yoga and
Piccard self-hypnosis.
Neither pilot will be able to stand in the cockpit
while flying, but the seat reclines for stretching
and its cushion can be removed for access to
a toilet. There is no running water onboard.
122|
Armbands placed underneath their suits will buzz
if the plane isn’t flying level.
The Si2 aircraft has a wingspan of 72 meters
(236 feet), spanning larger than a Boeing 747
jumbo jet. At about 2,300 kilograms (5,070
pounds), the Si2 weighs about as much as a
minivan or mid-sized truck. An empty Boeing
747, in comparison, weighs some 180,000
kilograms (400,000 pounds).
Online: Solar Impulse: www.solarimpulse.com
cca, Z]
AY OMEGA sate, LZ]
Image: Agency/Wires
\123
124|
#01 - Facebook Messenger
By Facebook, Inc.
Category: Social Networking
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.
#02 - Facebook
By Facebook, Inc.
Category: Social Networking
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.
#03 - YouTube
By Google, Inc.
Category: Photo & Video
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#04 - Instagram
By Instagram, Inc.
Category: Photo & Video
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, and iPhone
#05 - Snapchat
By Snapchat, Inc.
Category: Photo & Video
Requires iOS 6.0 or later. Compatible wit
This app is optimized for iPhone 5.
#06 — Trivia Crack
By Etermax
Category: Games
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#08 - Jelly Jump
By By Ketchapp
Category: Games
Requires iOS 4.3 or later. Compatil
This app is optimized for iPhone 5.
#09 - Agent Alice
By wooga
Category: Games
Requires iOS 7.0 or later. Compatible wi
This app is optimized for iPhone 5, iPhone 6,
#10 - iTunes U
By Apple
Category: Education
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, al
a3 6
oy
&
a)
,
Om Oov8®
#01 — OS X Yosemite
By Apple
Category: Utilities
Compatibility: OS X 10.6.8 or later
#02 - Xcode
By Apple
Category: Developer Tools
Compatibility: OS X 10.8.4 or later
#03 - Microsoft Remote Desktop
By Microsoft Corporation
Category: Business
Compatibility: OS X 10.7 or later, 64-bit processor
#04 - Kindle
By AMZN Mobile LLC
Category: Reference
Compatibility: OS X 10.6 or later
#05 - The Unarchiver
By Dag Agren
Category: Utilities
Compatibility: OS X 10.6.0 or later
#06 - Slack
By Slack Technologies, Inc.
Category: Business
Compatibility: OS X 10.6 or later, 64-bit processor
#07 - Bitdefender Virus Scanner
By Bitdefender SRL
Category: Utilities
Compatibility: OS X 10,7 or later, 64-bit processor
#08 - App for Instagram - Instant at your desktop!
By Joacim Stahl
Category: Social Networking *
Compatibility: OS X 10.7 or later, 64-bit processor
#09 - Microsoft OneNote
By Microsoft Corporation
Category: Productivity
Compatibility: OS X 10.9 or later
#10 - App for Netflix
By Joacim Stahl
Category: Entertainment
Compatibility: OS X 10.7 or later, 64-bit processor
Mac OS X
\125
#02 - Trivia Crack (Ad Free)
By Etermax
Category: Games / Price: $2.99
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
AO LS This app is optimized for iPhone 5.
#03 - Heads Up!
Heads Uy By Warner Bros.
Category: Games / Price: $0.99
re > | Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#01 — Minecraft - Pocket Edition
By Mojang
Category: Games / Price: $6.99
wet Requires iOS 5.1.1 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#04 - Scholly: Scholarship Search
By Scholly, LLC
Category: Education / Price: $0.99
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#05 - Monument Valley
By ustwo™
Category: Games / Price: $3.99.
Requires iOS 6.0 or later. Compatible with iPhone 4 iPhone 4S, iPhone 5, iPhone 5c,
iPhone 5s, iPhone 6, iPhone 6 Plus, iPad, and iPod touch This app is optimized for iPhone 5.
#06 — Five Nights at Freddy’s 2
By Scott Cawthon
Category: Games / Price: $2.99
Requires iOS 5.1 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#07 - Geometry Dash
By RobTop Games AB
Category: Games / Price: $1.99
Requires iOS 5.2 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
8 - Fruit Ninja
rick Studios
ry: Games / Price: $0.99 ™
Requires iOS 6.0 or later. Compatible with iPhone, iPad, andi
This app is optimized for iPhone 5.
#09 - Afterlight
By Afterlight Collective, Inc
Category: Photo & Video / Price: $0.99
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#10 - Facetune
1 By Lightricks Ltd. .
Category: Photo & Video / Price: $3.99
| Requires iOS 6.0 or later. Compatible with iPhone 4, iPhone 4S, iPhone 5, iPhone 5c,
iPhone 5s, iPhone 6, iPhone 6 Plus, iPad, and iPod touch. This app is optimized for iPhone 5,
iPhone 6, and iPhone 6 Plus.
126|
#01 - GarageBand
By Apple
Category: Music / Price: $4.99
Compatibility: OS X 10.9 or later
#02 - Folder Designer
By By FIPLAB Ltd
Category: Utilities / Price: $1.99
Compatibility: OS X 10.84 or later, 64-bit processor
#03 — OS X Server
By Apple
Category: Utilities / Price: $19.99
Compatibility: OS X 10.9.5 or later
#04 - FaceTime
By Apple
Category: Social Networking / Price: $0.99
Compatibility: OS X 10.6.6 or later.
#05 — Disk Doctor
By FIPLAB Ltd
Category: Utilities / Price: $2.99)
es eee | Compatibility: OS X 10.7.3 or | processor
#06 - Logic Pro X
By Apple
Category: Music / Price: $199.99
Compatibility: OS X 10.8.4 or later, 64-bit processor
#07 — Final Cut Pro
By Apple
Category: Video / Price: $299.99
Compatibility: OS X 10.9.2 or later, 64-bit processor
#08 — AntiVirus Sentinel Pro
By Calin Popescu
Category: Utilities / Price: $9.99
Compatibility: OS X 10,7 or later, 64-bit processor
#09 - Duplicate Detective
By FIPLAB Ltd
Category: Utilities / Price: $1.99
Compatibility: OS X 10.7 or later, 64-bit processor
#10 - BetterSnapTool
By Andreas Hegenberg
Category: Productivity / Price: $1.99
Compatibility: OS X 10.6 or later, 64-bit processor
|127
Trailer.
pe
The Hunger Games:
Mockingjay - Part 1
The first of two films based on the Suzanne
Collins novel Mockingjay, the final book
in The Hunger Games trilogy, this latest
Francis Lawrence-directed epic picks up the
Se ae ie eaten J story of two-time Hunger Games survivor
MOCKINGJAY |, : Katniss Everdeen - portrayed by Lawrence -
as she finds herself in District 13. She soon
becomes The Mockingjay, the symbolic
leader of the rebellion.
*. FACTS:
“1. Other members of the cast include Josh
Hutcherson, Liam Hemsworth, Woody
Harrelson, Elizabeth Banks and Julianne
Moore.
VEMBER 21
pes Preview |
2. Principal photography and filming
=~“ took place in Atlanta, Paris and Berlin.
ye
e << 3. Lorde’s “Yellow Flicker Beat’, from the film's
** soundtrack, received nominations for Best
Original Song at the Critics’ Choice Movie
Awards and Golden Globe Awards.
4. The movie grossed $751,926,344
worldwide.
5. The film will be followed by The Hunger
Games: Mockingjay - Part 2 in November.
See more in
iTunes
\129
Foxcatcher
This Bennett Miller-directed biographical true
crime drama film has its loose basis in the
events surrounding John E. du Pont’s 1986
recruitment of the sibling wrestlers who had
claimed gold medals at the U.S. Olympics of
two years earlier, Mark and Dave Schultz, to
assist in the coaching of American wrestlers. It
also covers Dave's subsequent murder by du
Pont in 1996.
FIVE FACTS:
1. The film was nominated for three
Golden Globe Awards, including Best
Picture.
2. It was also nominated for five Oscars at
the 2015 Academy Awards.
3. It grossed $12,096,300 in the United
States.
4. Most of the movie was filmed in the
Pittsburgh metropolitan area.
5. Cast members include Steve Carell as du
Pont, Channing Tatum as Mark Schultz and
Mark Ruffalo as Dave Schultz.
Rotten Tomatoes
G4 88:
132|
FOXCATCHER
wa A
[iTunes Preview |
Ol
by Bennett Miller
Genre: Drama
Released: 2014
Price: $14.99
Kk Kk kk
131 Ratings
Trailer
\133
Interview with Steve Carell, Channing Tatum
& Mark Ruffalo
Piece By Piece
(Deluxe Version)
Kelly Clarkson
PIECE ~ a The inaugural American Idol has come a
seriously long distance since that star-making
triumph in 2002, and for evidence of that, one
(itu nes Preview | only needs to give this especially intimate
seventh studio album a listen. It involves
AS her joining forces once more with such past
ay vy collaborators as Greg Kurstin, Jesse Shatkin
and Chris DeStefano.
Genre: Pop
Released: Feb 27, 2015
16 Songs .
Price: $1 2.99 FIVE FACTS:
KELLY CLAR
1. Kelly Brianne Clarkson was born in Fort
KkKKKK Worth, Texas on April 24, 1982.
1317 Ratings
2. She topped the US Billboard Hot 100 with
her first single, “A Moment Like This’, in 2002.
3. Hampered in her own songwriting
efforts by pregnancy, Clarkson enlisted new
songwriters for Piece by Piece, including Sia,
Matthew Koma, Mozella and Semi Precious
Weapons lead singer Justin Tranter.
4. The new album's emphasis on electropop
and electronic dance marks a departure
from the predominant pop rock sound of
Heartbeat Song Clarkson's previous studio albums.
a 5. A supporting tour will commence on July
11,2015.
nore in
iTunes \137
vy
138)
The Firewatcher’s
Daughter
Brandi Carlile
Singer-songwriter Brandi Carlile's first studio
album since 2012's Bear Creek sees her
resume her relationship with her producers,
Tim and Phil Hanseroth, who she’s been
working with for a decade now. The end
result is her most immediate and energetic
album, right down to it being recorded almost
entirely in first takes.
FIVE FACTS:
1. Brandi M. Carlile was born in Ravensdale,
Washington on June 1, 1981.
2. Her first album, 2005's Brandi Carlile,
topped the US Folk chart.
3. She is especially well-known for her 2007
single“The Story’, from her album of the
same name.
4. Carlile’s music has straddled many
genres, including pop, rock, alternative
country and folk.
5. Her cited musical influences include Patsy
Cline, Elton John, Freddie Mercury, Thom
Yorke and Roy Orbison.
140|
* Released: Mar 03, 2015
* Price: $9.99
Genre: Singer/Songwriter
12 Songs
FO oe
316 Ratings ~ Pars et
VOURBRANDHAS#s
S000 LU MPANY
VEE UME TAPPLE 1; SAMSUNG
| COULD HOLE THE |
SAMSUNG VOWS TO APPEAL
(AFTER LOSING PATENT BATTLE
. ft _ = |
ee eS
VIENTSPINALL Y REVEALED The New iMac \RoS Saas
APPLEMAGAZINE.COM
It’s all about Apple
The right magazine for the right audience
Wy Apple
is Now available on
Apple iPhone/iPad/Android/Windows8
and Web
wAaMe
ae es
GET FIT WITH YOUR iPHONE
Download And Read it
on Magzter
From your Android Table! please go to From your Windowsé divice please go to
Google Play and search for Magzter Windows Store and search for Magzter
From your Apple iPad please go to
App Store and search for Magzter
http://www.magzter.com Te 2)) /MobileMagzter
146)
HELLO CERES!
NASA
SPACECRAFT °
ON FIRST VISIT
TO DWARF -
PLANET
*\147
148| .
.
After a nearly eight-year journey, a NASA
spacecraft on Friday flawlessly slipped into orbit
around Ceres in the first visit to a dwarf planet.
The robotic Dawn craft will circle the dwarf planet
for more than a year, exploring its surface and
unraveling its mysteries.
“Wt went exactly the way we expected. Dawn
gently, elegantly slid into Ceres’ gravitational
embrace,” said Marc Rayman, chief engineer for
the $473 million mission managed by NASA‘s Jet
Propulsion Laboratory in Pasadena.
Ceres is the second and final stop for Dawn,
which launched in 2007 on a voyage to the
.main asteroid belt, a zone between Mars and —
Jupiter that’s littered with rocky leftovers from
the formation of the sun and planets some 4 1/2
billion years ago.
. |149
/
Dawn will spend 16 months photographing the
icy surface. It previously spent a year at Vesta
exploring the asteroid and sending back stunning
close-ups of its lumpy surface before cruising onto
Ceres, the largest object in the asteroid belt.
The 3-billion mile trip was made possible by
Dawn’s ion propulsion engines, which provide
gentle yet constant acceleration and are more
efficient than conventional thrusters.
As Dawn approached Ceres, it beamed back the
best pictures ever taken of the dwarf planet. Some
puzzling images revealed a pair of shiny patches
inside a crater - signs of possible ice or salt.
Scientists hope to get a better glimpse of the
spots when the spacecraft spirals closer to
the surface. It’ll also study whether previously
spotted plumes of water vapor continue to vent.
“There are a lot of secrets that will be revealed,”
said mission scientist Lucy McFadden at NASA’s
Goddard Space Flight Center in Maryland.
The spacecraft glided into place at 4:39 a.m.
Friday and flight controllers received confirmation
about an hour later. The maneuver occurred
\151
152!
\153
without a tense moment, unlike other captures
that require braking to slow down.
“The real drama is exploring this alien, exotic
world,” Rayman said.
Dawn is currently in Ceres’ shadows and won’t
take new pictures until it emerges in April, he said.
Discovered in 1801, Ceres measures 600 miles
across - as wide as Texas - and has a rocky
core. It’s named after the Roman goddess of
agriculture and harvest. It was initially called a
planet before it was demoted to an asteroid and
later classified as a dwarf planet. Like planets,
dwarf planets are spherical in shape, but they
share the same celestial neighborhood with other
similar-sized bodies.
With its massive solar wings spread out, Dawn
is about the size of a tractor-trailer, measuring
65 feet from tip to tip. It carries an infrared
spectrometer and a gamma ray and neutron
detector to study the surface of Ceres from orbit.
The spacecraft was about 38,000 miles from
Ceres when it began orbiting. In the coming
months, it will spiral down to within 235 miles of
Ceres’ surface where it will remain long after the
mission is over.
“Every time we get closer, we see more things
that make us scratch our heads,” said mission
scientist Mark Sykes, who heads the Planetary
Science Institute in Arizona.
Dawn almost never made it out to the inner solar
system. The mission endured funding-related
project cancellations and launch delays before it
received the green light to fly.
Dwarf planets lately have become the focus of
exploration.
This summer, another NASA spacecraft - New
Horizons - is set to make the first visit to Pluto,
which was downgraded to dwarf planet.
Online: Dawn mission: http://dawn.jpl.nasa.gov/
APPLE WATCH
MOVES INTERNET
OUT OF YOUR
POCKET
Apple wants to move the Internet from your
pocket to your wrist.
Time will tell if millions of consumers are willing
to spend $350 on up - there’s an 18-karat gold
version that starts at $10,000 - for a wearable
device that still requires a wirelessly connected
smartphone to deliver its most powerful features.
But CEO Tim Cook is selling the Apple Watch as
the next must-have device, able to serve people’s
information needs all day long, like no other tool
has quite been able to do.
“Now it’s on your wrist. It’s not in your pocket or
pocketbook,” Cook said before unveiling the new
line on Monday. “We think the Apple Watch is
going to be integral to your day.”
Apple wants this wristwatch - which piggybacks
on anearby smartphone’s Internet connection
through Wi-Fi or Bluetooth - to be seen as so
revolutionary that it requires its own new lingo.
158|
So while the watch face provides most of the
same information as smartphones do, the back
of the watch sends “taptic feedback,” tapping the
wrist to remind the wearer to get up and burn
more calories.
“It’s like having a coach on your wrist!” gushed
Cook, touting the potential health uses of a
computer that sticks to your skin all day.
The gadget also introduces “digital touch,” a
new way of messaging that enables people to
draw and send little figures with their fingertips
and have them arrive on a friend’s watch face
dynamically, in the same way they were drawn.
Convincing consumers they can’t live without
an expensive new device isn’t easy, but Apple’s
strongest selling points include “convenience
and immediacy,” along with high-end design
features and some useful new apps, said Carolina
Milanesi, a tech analyst with Kantar Worldpanel.
\159
160|
“Mf you don’t have to be fumbling around for your
phone, that can make a difference,” agreed analyst
Patrick Moorhead of Moor Insights and Strategy.
Initial consumer reactions ranged from die-hard
Apple fans vowing to buy the watch immediately,
to naysayers who don’t see the point of paying
so much to see updates on their wrist instead
their smartphone.
“4 think it’s a tough market they are trying to get
into, and | don’t see much promise that is going
to come out of it,” said Joshua Powers, 21, a
junior at Emerson College in Boston who owns an
iPhone, an iPad and a MacBook computer.
As expected, the previously announced starting
price of $349 is only for the entry-level Sport
model. Prices range from $549 to $1,100 for the
mid-range watch. That’s not out of line for a high-
quality watch, analysts said.
|161
But Cook did not answer a key question for price-
conscious consumers, Moorhead noted: How
will Apple update the watch when it releases
new models?
Apple did answer another vital question,
promising an estimated 18-hour battery life
before the watch needs to be taken off and
attached to a magnetic recharger.
Numerous tech companies are already selling
smartwatches, from the Samsung Gear and
Motorola’s Moto 360 to the Pebble Steel and
other models made by smaller startups. Many
run on Android Wear, the software platform from
Google, and range from $100 to $500 or more.
But most don’t have as many features as the
Apple Watch, and they have not been big hits
with consumers.
Apple executive Kevin Lynch walked through a
simulation of a typical day, checking the watch
for messages and calendar items, responding
to a WeChat message, scrolling through some
Instagram photos and speaking with Siri, Apple’s
voice-activated digital assistant, through the
microphone on the watch.
\165
166|
More impressively, Lynch presented an airline
app with a bar code that acts as a boarding
pass, another app that opened a garage door by
remote control, and still another that promises to
enable wearers to check out at the grocery store
with a single tap on the watch face.
Cook also showed off features that can be found
on many fitness bands already on the market,
such as a heart rate monitor and accelerometer
that can track a wearer’s movements and log
daily exercise.
But some design functions seem uniquely
Apple: Twist a small knob, and the wearer
can quickly select the face of a friend, then
sketch an image with a fingertip that shows up
dynamically, just like it is being drawn, on the
friend’s watch face. Swipe the watch face to
bring up an email, then with a single tap, turn
that email into a calendar item.
Cook hinted at bigger goals when he announced
Monday that Apple has worked with leading
medical institutions to develop an open-source
software platform for iPhones to assist with
medical research. He stopped just short of
saying that Apple Watch, in combination with
the iPhone, could be a key conduit for two-way
delivery of health care information, sending data
about a person’s metabolism to researchers while
also reminding wearers to take their medicine or
go exercise.
For example, Apple executive Jeff Williams
showed a new iPhone app that can track
indicators of Parkinson’s disease by using a
phone’s accelerometer to measure a user’s
walking gait and its microphone to test for
voice tremors. The watch also has both an
accelerometer and microphone, so extending
the app to the wrist would not be a major leap.
\167
168|
Apple reportedly studied the possibility of adding
more sophisticated medical sensors to the watch,
but held off because of technical and regulatory
hurdles. If the watch catches on, however, Apple
and medical device-makers will undoubtedly find
ways to measure skin temperature, glucose levels
or other indicators, said Murray Brozinsky, chief
strategy officer at Healthline, an online health
information service.
“lf you’re building those sensors right now, you’re
building them for hospitals. But you’d like to build
more of them for 25 million Apple Watches,”
Brozinsky said.
Apple Watch will be available for viewing at Apple
stores on April 10 and go on sale April 24.
\169
SONGS
UPTOWN FUNK (FEAT. BRUNO MARS)
Mark Ronson
THINKING OUT LOUD
Eb SHEERAN
LOVE ME LIKE YOUDO
(FROM “FIFTY SHADES OF GREY”)
Eile GOULDING
FOURFIVESECONDS
RIHANNA AND Kanye West AND Paut McCarTey
EARNEDIT
(FROM “FIFTY SHADES OF GREY”)
THE WeekwD
STYLE
TayLor SWIFT
TIME OF OUR LIVES
PirBUuLL
TAKE ME TO CHURCH
Hozier
GDFR (FEAT. SAGE THE GEMINI & LOOKAS)
Fio RIDA
! WANT YOU TOKNOW
(FEAT. SELENA GOMEZ)
ZEDD
\171
ALBUMS
FIFTY SHADES OF GREY
(ORIGINAL MOTION PICTURE SOUNDTRACK)
Various ArrisTs
1989
Tayior SWIFT
X (DELUXE EDITION)
Eb SHEERAN
SMOKE + MIRRORS
IMAGINE DRAGONS
SPRING BREAK...CHECKIN’ OUT
Luxe Bryan
SOUND & COLOR
ALABAMA SHAKES
MONTEVALLO
Sam Hunt
AMERICAN BEAUTY / AMERICAN PSYCHO
Fatt Our Boy
PIECE BY PIECE (DELUXE VERSION)
Keétty CLARKSON
/N THE LONELY HOUR (DELUXE VERSION)
SAM SMITH
\173
MUSIC VIDEOS
UPTOWN FUNK (FEAT. BRUNO MARS)
Mark Ronson
SHAKE IT OFF
Taytor SWIFT
BLANK SPACE
TayLor SWIFT
STYLE
Tay.or SWIFT
ALL ABOUT THAT BASS
MEGHAN TRAINOR
ONE LAST TIME
ARIANA GRANDE
FIRST KISS
Kip Rock
LIVING FOR LOVE
MADONNA
LIPS ARE MOVIN
MEGHAN TRAINOR
HAPPY (FROM DESPICABLE ME 2)
PHARRELL WILLIAMS
\175
TVSHOWS
THE DISTANCE
THE WALKING DEAD, SEASON 5
IT’S ALL MY FAULT
How ro Ger Away Wir MurbeRr, SEASON 7
THE WANDERER
Vixinas, SEASON 3
THE NIGHT LILA DIED
How To Ger Away Wit Murber, SEASON 7
HERO
Berrer CALL SAUL, SEASON 7
STARING AT THE END
Grey's ANATOMY, SEASON 17
CONNECTION LOST
Mooern Famity, SEASON 6
INTENT
Suits, SEASON 4
THEM
THe Warkine DEAD, SEASON 5
THE INTIMACY ACCELERATION
Tue Bic Bana THEory, SEASON 8
(177
The Nig
178|
THE GIRL ON THE TRAIN
Pauta HAWKINS
FIFTY SHADES DARKER
EL James
FIFTY SHADES OF GREY
EL James
FIFTY SHADES FREED
EL James
A THOUSAND ACRES
JANE SMILEY
AMERICAN SNIPER
Curis KYLE AND OTHERS
FIFTY SHADES TRILOGY BUNDLE
EL James
THE NIGHTINGALE
Kristin HANNAH
STILL ALICE
LisA GENOVA
GONE GIRL
GILLIAN FLYNN
\179
180)
MAKER $|2
VEN
PLE
AN iA es
ee PY [ea
) /\
PEN ir
NBs } |
AP)
IM
RMET oT \
her | “LES
}
3Ull
Nn
\
KIL fe | ve NOL
IL |
oy
|
TOUGH ON YOUR HEADACHE tay
EXTRA fr
CONCH oe
A subsidiary of Johnson & Johnson pleaded
guilty Tuesday to a federal criminal charge that
it sold over-the-counter infant’s and children’s
liquid medicine containing metal particles.
McNeil Consumer Healthcare, of Fort
Washington, Pennsylvania, acknowledged
failing to take corrective action after
discovering the adulterated bottles of
Infants’ and Children’s Tylenol and Children’s
Motrin. The company agreed to pay $25
million to resolve the case.
Metal particles, including nickel, iron and
chromium, were introduced during the
manufacturing process at McNeil’s plant in
Fort Washington. Prosecutors said McNeil
knew about the problem for nearly a year
but failed to take immediate steps to fix it.
The company and prosecutors said in court
Tuesday that no one was injured.
“McNeil’s failure to comply with current
good manufacturing practices is seriously
troubling,” Acting Assistant Attorney General
Mizer said in a statement after the judge
accepted McNeil’s plea.
“The Department of Justice will continue
to be aggressive in pursuing and punishing
companies such as McNeil that disregard
a process designed to assure quality
medicines, especially OTC drugs for infants
and children,” he said.
McNeil is a unit of Johnson & Johnson. The
New Brunswick, New Jersey, health care
giant has struggled with scores of product
recalls since 2009.
In this case, McNeil first learned of the
particle problem in May 2009, when a
consumer complained about black specks
inside a bottle of Infants’ Tylenol, according
to court documents. McNeil subsequently
found metal particles during production but
\183
continued making the liquid medicines for
several more months.
“There were investigative steps taken,
but not all of the steps required under
all of our internal operating procedures,”
company attorney Michael Schwartz told The
Associated Press on Tuesday.
McNeill eventually traced the problem to the
machinery at its plant in Fort Washington
and issued a recall. The Food and Drug
Administration said the potential for serious
medical problems was remote but advised
consumers to stop using the medicine.
The suburban Philadelphia plant - which was
linked to several recalls of Tylenol and other
nonprescription drugs for children and adults
- was shuttered in April 2010 and rebuilt
from the ground up, but it has yet to reopen.
The company is operating under an
agreement with the FDA requiring increased
inspections and oversight at its factories.
McNeil said Tuesday it has significantly
improved its procedures.
“McNeil has been implementing enhanced
quality and oversight standards across its
entire business to ensure we are best able
to meet our commitment to consumers,
patients and doctors who rely on our
products,” company spokeswoman Carol
Goodrich said.
(185
VOURBRANDHAS#s
S000 LU MPANY
VEE UME TAPPLE 1; SAMSUNG
| COULD HOLE THE |
SAMSUNG VOWS TO APPEAL
(AFTER LOSING PATENT BATTLE
. ft _ = |
ee eS
VIENTSPINALL Y REVEALED The New iMac \RoS Saas
APPLEMAGAZINE.COM
It’s all about Apple
The right magazine for the right audience
gazineinternatio
COLUMNS
REVISION
Gavin Lenaghan
Elena Lusk
SPECIAL THANKS
Rui da Costa
Lise Berda
James Jarvis
TERMS OF USE
applemagazine.com/terms-of-use/
Authorized Publisher
APP sssociated Press. The New dork Cimes EXENSNEVWS Bloomberg {os Angeles Times
UPlcom Simm PRNewswire Dailupress
AppleMagazine © Copyright 2014-2011. All Rights Reserved.
No part of the document may be circulated, quoted, or reproduced for distribution without prior written approval.
Proper Trademark Notice and Attribution iPad™, iPhone™, iPod™, Mac™, iMac™, Macbook™, iOS™, OS X™ are trademarks of Apple Inc., registered in the US
and other countries. Please contact support for additional trademark ownership rights information.
The following is a list of Apple’s trademarks and service marks http://www.apple.com/legal/ —_ trademark/appletmlist.html.
All other trademarks are the properties of their owners. j
AppleMagazine is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc.
AppleMagazine.com