Text content (OCR)
MAR 27, 2015
SECURITY
MISSING
PASSWORDS
HERE ARE TWO NEW
WAYS TO LOG IN
CINDERELLA
MODERN
CLASSIC
BRINGS THE ROMANTIC
FANTASY INTO 2015
A REINVENTION OF THE NOTEBOOK
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WHAT YOU NEED TO KNOW
ABOUT THE NEW MACBOOK
CINDERELLA BRINGS THE
ROMANTIC FANTASY INTO 2015
WITH ‘DEAD RISING, A NEW
; a PPROACH FOR A GAME ey
af ADAPTATION
20 30
YAHOO SHUTTING DOWN CHINA OFFICE IN LATEST CO:
TAYLOR SWIFT, MICROSOFT AMONG THOSE BUYING UP..PORN SUFFIXES 62 aan
TOP 10APPS 11
CHINA WEB FREEDOM GROUP FACES ONLINE DISRUPTION 84 7 i
iTUNES REVIEW 117
OBAMA, WOWED BY YOUNG SCIENTISTS, ANNOUNCES NEW STEM PLEDGES 90
TOP 10 SONGS
EXPERT: SILICON VALLEY BIAS SUIT SPURS CLOSER LOOK BY FIRMS 98
TEST TRIAL TO USE COMPUTER SERVERS TO HEAT HOMES 106 TOP 10 ALEC
SCIENCE: WHAT TO PACK FOR YEAR IN SPACE? A ‘SUPERHERO UTILITY BELT’ 132 TOP 10 MUSIC VIDEOS -
HEALTH: FARMERS FUND RESEARCH TO BREED GLUTEN-FREE WHEAT 148 TOP 10 TV SHOW:
ARE YOU WILLING TO PAY TO WATCH VIDEO CLIPS ONLINE? 166 TOP 10 BOO!
Image: Olly
Tired of trying to remember a different
password for each of your online accounts? Or
worried about re-using the same password too
many times? You’re not alone. Tech experts
agree that traditional passwords are annoying,
outmoded and too easily hacked.
This week, Yahoo and Microsoft offered up some
alternatives: Yahoo says it can text temporary
passwords to users’ phones each time they want
to sign into their Yahoo accounts. Microsoft says
it is building facial-recognition and fingerprint-
identification technology into Windows 10, the
new computer operating system coming this
summer, so users can log on with their fingertip or
face. The two approaches drew different reviews.
Here’s what you should know:
NEW DAY, NEW PASSWORD
Convenience and security. That’s what Yahoo
is promising users who choose to receive a
single-use password “on demand” - sent by text
message to their mobile phone each time they
want to sign into their Yahoo account. Once you
opt into the program, there’s no more need
to create or memorize a password for Yahoo’s
email or other services.
Not a good move, experts say.
“Yahoo just made it easier for attackers to
compromise an account,” said Tim Erlin, risk
strategist for the cybersecurity firm Tripwire.
Temporary passwords can fall into the hands
of anyone who steals your phone. While
most phones can be set to require a separate
password to unlock the home screen, many
people don’t bother to do so. Phones can also be
infected with malware that intercepts or copies
text messages, he said.
Though it may be convenient, Erlin said, Yahoo’s
on-demand option is a step backward from
another alternative the company offers, known as
two-factor authentication. With that option, users
must provide both a traditional password and
a one-time code that is texted to their phones.
That’s considered stronger because a hacker
would need both to get into a user’s account.
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Yahoo security chief Alex Stamos agrees that two-
factor authentication is stronger. But many people
don’t use it, he said in an online post defending
against critics. Instead, people too often recycle
short passwords that are easier to type, especially
on small phone screens, but also easy for hackers
to guess, he said.
Since most online services let users reset
passwords by sending a text or email to their
phones, users are already vulnerable if they lose
their device, Stamos argued.
“The truth is that passwords are so incredibly,
ridiculously broken that it is almost impossible to
keep users safe as long as we have any,” Stamos
wrote on his Twitter account. He said Yahoo is
working on other solutions.
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THE FUTURE
The concept of logging in by scanning your
fingerprint or face used to seem like sci-fi. But
the future is here.
Microsoft said this week that it is building
“biometric authentication” technology into the
next version of its Windows software, so that
users can unlock computers or phones with
their face, iris or fingerprint. The devices must
have a fingerprint reader or a high-end camera
with infrared sensors, which are becoming
more common.
| 15
Windows 10 users may also be able to use
their face or fingerprint to sign into other online
accounts. Microsoft is providing related software
to builders of independent apps and websites
so they too can verify a user’s identity through a
combination of biometrics and an encrypted code
automatically generated by the user’s computer
or phone, Microsoft Vice President Joe Belfiore
wrote in a blog post.
Google already offers facial recognition as an
option for unlocking Android phones, although it’s
not widely used. Early versions were criticized as
unreliable, but the technology has improved, said
Anil Jain, a biometrics expert at Michigan State
University. Apple and Samsung offer fingerprint
identification to unlock some phones; Apple also
uses it to authorize purchases through Apple Pay.
al
It’s too early to know if Microsoft’s system will be
effective or gain wide acceptance, Jain cautioned.
But alternatives to passwords are definitely
needed, said fraud expert Al Pascual, who studies
the banking and payments industry at Javelin
Strategy & Research.
Too many people use the same password for
multiple accounts, and they are routinely stolen
by hackers.
“The password today,” he said, “is more of a
liability than any kind of security measure.”
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“ss
WITH ‘DEAD RISING,’ A NEW
APPROACH FOR A GAME
ADAPTATION
When a pair of filmmakers first approached
video game publisher Capcom about crafting a
live-action movie based on their popular zombie
series Dead Rising, they were asked to prove
themselves in a very specific way The creators
behind such video game franchises as Street
Fighter and Resident Evil handed the movie
producers a game controller.
They told me, Show me you love the game,’ said
Tomas Harlan, who along with business partner
Tim Carter, is the brains behind Contradiction
Films. The independent production company
last brought supernatural martial-arts fighters to
life with Mortal Kombat Legacy, a series of web
shorts set in the world of Midway’s long-running
punch-out series.
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Harlan wasn’t deterred. He’d already maxed out
level 50 at home.
After showing off some zombie-evading
strategies, Dead Rising Watchtower was born. The
straight-to-streaming movie is launching March 27
on Crackle, Sony’s free, ad-supported online video
service. (However, Watchtower can be viewed
beginning Friday exclusively on the Crackle app for
Xbox One and Xbox 360 consoles.)
Following the success of Legacy, whose second-
season premiere has amassed more than 20
million views on YouTube, Harlan and Carter
wanted to create another game adaption ona
similar small scale as the Mortal Kombat series.
The pair said such minimalism affords them more
freedom and fewer expectations than most
Hollywood productions.
Our way of producing is very different than a
conventional feature film that costs $100 million,
said Carter, who also wrote the script for the
movie. | think that most film studios usually have
a standard operating procedure that you’re not
allowed to deviate from - and we deviate all over
the place.
As attendance in movie theaters has dipped
and streaming networks have strengthened,
the duo also sees the digital medium as a boon,
not a punishment. They’re apparently not
alone. Legendary, the production company best
known for event movies like The Dark Knight
Rises and Pacific Rim, signed on to co-produce
Watchtower as their first digital movie with
Contradiction Films.
This sort of project, by virtue of being digital, is a
lot more nimble and creator-focused than a big-
budget film would be, said Carter. That allows us
to work more closely with the game developer
and hold onto game canon in a way that wouldn’t
be possible if there were more cooks in the
kitchen and it was a huge financial juggernaut.
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Image: Crackle
Unlike such game adaptations as Doom or
Resident Evil, which veered off from the original
source material on the big screen, Watchtower
strictly exists in the same fictional realm as the
Dead Rising games. There, the drug Zombrex
keeps humans from transforming into flesh-
eating creatures and gardening and sporting
equipment taped together usually make for the
best weapons.
After decades of unfaithful renditions, the
mere mention of the term live-action video
game adaptation usually provokes groans from
gamers, but Harlan and Carter see the stigma
as an opportunity where others have frequently
y flopped. In fact, they studied every previous
live-action game adaptation before going into
) production on Watchtower.
*
SRE In the past, there were a lot of hatchet jobs
at by executives in Hollywood, said Harlan. The
ee intellectual properties were not authentic to
them. They didn’t grow up with them. It wasn’t
things they experienced. They just thought
it was valuable and tried to adapt it in a very
traditional, linear way. There’s been a lot more
failures than successes.
Harlan and Carter are already working on three
more video game adaptations, and just because
they think they’ve mastered bringing interactive
fiction to life on a shoe-string budget doesn’t
mean they always want to keep pinching pennies.
We'd like to do this at all levels because certain
games and story choices require different
budgets, said Carter. We're approaching this with
a thin-end-of-the-wedge strategy, and we’re
proving ourselves at this level. Hopefully, we’re
winning loyalties on both the studio and game
development sides, which will give us freedom
when we move to bigger budgets.
Online: http://www.crackle.com
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Disney triumphs with re-imagined —_—
32 |
BOTH CRITICAL AND COMMERCIAL
SUCCESS
Is it ever a good idea to remake a stone-cold
classic, even if the decision to do so allows an
old, well-remembered and still-relevant story
to be brought up to the present day? Many
who would have previously said "no" will have
been forced to rethink their stance as a result
of the staggering critical and commercial
success of Disney's live-action reimagining of
the immortal princess tale, Cinderella.
The Cinderella of 2015 is clearly as relevant
as she has ever been, on the evidence of
a movie that makes the best of use of its
available talent and resources. It was directed
by Kenneth Branagh and the screenplay was
written by Chris Weitz, while production
duties were handled by David Barron, Simon
Kinberg and Allison Shearmur.
Taking the title role as Ella (Cinderella),
meanwhile, is Lily James, who was joined by
such other gold-standard actors as Richard
Madden - who plays Prince Charming - and
Cate Blanchett as Lady Tremaine, or the
Wicked Stepmother. It's an impressive line-
up for the intimidating task of living up to the
Walt Disney animated film from 1950 - even
if 2015's Cinderella is not a direct remake
of that movie, instead looking back to the
Charles Perrault fairy tale.
Such ingredients certainly seemed primed
to deliver success for Cinderella from the
moment it had its world premiere in the out
of competition section of the 65th Berlin
International Film Festival last month. It's fair
Image: Jonathan Olley
Image: Jonathan Olley
| 9€
to say that the film hasn't disappointed in
either a critical or commercial sense.
ASTOUNDING BOX OFFICE SUCCESS
If there was a film that lived happily ever after
at the box office, it was certainly Cinderella,
which raked in $132.5 million across the
world on its debut March 15 weekend. $70.1
million of that was accounted for by 3,845
theaters in the United States, with a record-
smashing $25 million also being generated
in China. Such figures also made it Branagh's
biggest ever opening as a director.
These numbers also represent another
massive triumph for Disney, as it continues
to produce live-action versions of its most
affectionately remembered animated tales.
Last time out, Maleficent - a re-imagining of
the 1959 classic Sleeping Beauty from the
villainess Maleficent's perspective - grossed
an astonishing $758.4 million worldwide.
However, Cinderella's feats may be even more
impressive, given that it lacks the known
entity in the starring role that Maleficent has
in the form of Angelina Jolie - Lily James being
more familiar from Downton Abbey. What's
more, Maleficent was in 3D, while Cinderella
is not. Despite those factors, Cinderella would
seem to have not only shaded the $69.4
million domestic debut of Maleficent, but also
recorded one of the biggest March openings
ever - sixth in the all-time list.
As Disney distribution chief Dave Hollis
observed: "The challenge in marketing the
movie was that there was no twist, unlike
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Image: Jonathan Olley
Maleficent or Oz. We were rolling out the
quintessential version of the classic story. The
danger was that people could say, 'I already
know what the story is,' but the marketing
team brought to the market creative materials
that did an incredible job of creating a sense
of urgency."
WHAT THE REVIEWERS HAVE BEEN
SAYING
Cinderella has been no less of a juggernaut
in the minds of professional critics, David
Rooney of The Hollywood Reporter
leading the way in declaring that "the
color, vibrancy and unabashedly romantic
heart explode off the screen", and "the
studio's opulent update is enhanced by
sumptuous physical craftsmanship as well
as the limitless possibilities of what CG
technology can achieve." He also praised
Weitz for embracing "both the magic and the
humanity of the classic fairy tale."
Anthony Lane of The New Yorker gave
a similarly resounding thumbs up,
commenting that "there is barely a frame
of Branagh's film that would cause Uncle
Walt to finger his mustache with disquiet.
... At a time when that deconstructive urge
is the norm, and in an area of fiction —
the fairy tale — that has been trampled
by critical theory, Branagh has delivered
a construction project so solid, so naive,
and so rigorously stripped of irony that it
borders on the heroic." He also had warm
words for the movie's costumes.
| 39
Image: Jonathan Olley
AO |
Another writer, Rex Reed of The New York
Observer, didn't hesitate to give the movie
probably the warmest possible salute, saying
that "there is no denying the fact that this
is the best Cinderella of them all." The
member of the cast that he described as "the
cherry on top of the cake" was "a sinister and
captivating Blanchett... Scheming, sultry and
seductive, her Lady Tremaine shows why she's
disillusioned — widowed by two husbands
while still young and left to raise a pair of
dumb daughters she doesn't even like, her
resentment of Ella's beauty and sweetness
is only natural. And in the end, there's a
refreshing surprise."
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Not all of the verdicts were uniformly
positive, of course, with Chicago Tribune's
Michael Phillips, while calling the film
"satisfying" and "refreshingly free of all
snark", claiming that the effects were
"routine". He added: "I'd like to see a live-
action Disney fairy tale with a little less
of that business and a little more practical
magic." Nor was he a fan of what he
described as "a persistent dribbling stream
of forgettable mood music" by composer
Patrick Doyle.
WHY 2015'S CINDERELLA COULD BE
THE BEST OF THEM ALL
There have been many Cinderella adaptations
over the years, including in opera, ballet and
theater, as well as in film and television. The
fairy tale has had a particularly illustrious
career on the big screen, since the first
Cinderella film in 1899. Of the subsequent
versions, it is surely Disney's 1950 animated
picture that is the benchmark. But could the
2015 version be even better? That is certainly
the opinion of some writers.
Just ask Hollywood Life writer, Avery
Thompson. In a piece entitled Cinderella: 5
Reasons Why It's The Fairy Tale's Best Movie
Ever, she pointed out several aspects of the
new flick that she felt made it the pick of the
crop of big screen Cinderellas to have been
produced so far. She admitted that while she
was "a die-hard fan of Disney's animated
version of Cinderella", the new live-action
version meant that "I've changed my tune".
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Thompson hailed Lily James' ability to "break
out of the Cinderella mold", saying that
"by the end of the movie, | saw Cinderella
differently than | have after finishing other
movies based on the character. This Cinderella
was kind but bold. Gracious but not fragile.
Lily’s nuanced performance really pushed
her to the top in my book." Praise was also
forthcoming for the chemistry between
her and co-star Richard Madden, the "spot-
on" performances of other key characters,
the intricate and beautiful set and costume
design and, of course, the movie's all-round
effectiveness as a touching love story.
Filial
Image: Jonathan Olley
48 |
A TRUE CINEMATIC FAIRYTALE
In today's post-ironic age, it might have
seemed to many that the era of the old-
fashioned, honest-to-goodness fairytale
had come to an end. Sure enough, while
there has been a tendency in recent times
for some animated classic fairytales to be
granted the live action treatment, these
new versions have almost always swapped
the charming feel of old for a darker, more
brooding ambience.
This new Cinderella is different. It is a true
cinematic fairytale of the old school, one that
makes all who watch it feel re-energized and
ready to believe in the power of dreams once
more. It has a sense of magic, something that
Image: Jonathan Olley
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has sometimes been surprisingly lacking, even
in films of this category, in recent times.
That age-old story of Cinderella as the
lovely young girl who, following her father's
death, is forced to keep her own house for ‘ ,
her atrocious step-family has never truly
‘got old’, and it's hard to think of a better
demonstration of this evergreen tale's
continuing relevance in the year 2015 than
Branagh's Cinderella. =
by Benjamin Kerry & Gavin Lenaghan
Image: Jonathan Olley
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YAHOO SHUTTING —
DOWN CHINA ___ |
OFFICEINLATEST —
COST-CUTTING |
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Yahoo is closing its research and development
center in China as CEO Marissa Mayer tries to
placate shareholders pressuring the Internet
company to cut costs while it struggles to bring
in more revenue.
The Beijing operation’s responsibilities will be
shifted to other Yahoo Inc. offices, according to
a company statement released late Wednesday.
Yahoo didn’t specify how many people will lose
their jobs in China, but pledged to treat all the
workers with respect and fairness.
The closure will mark Yahoo’s exit from China,
where the Sunnyvale, California, company
has been winding down since turning over its
operations to Alibaba Group in 2005.
That $1 billion deal gave Yahoo a lucrative stake
in Alibaba that is currently worth $33 billion.
Yahoo is preparing to spin off its Alibaba holdings
into a separately traded company later this year,
removing an asset that deflected attention from
the challenges facing Yahoo’s own businesses.
Ww
wn
Yahoo hired Mayer in July 2012 to engineer a
turnaround, but so far she hasn’t been able
to boost the company’s revenue even though
advertisers have been shifting more of their
spending to the Internet and mobile devices.
Yahoo’s revenue declined by 1 percent to $4.6
billion last year.
New York hedge fund Starboard Value, an activist
investor that owns a 0.8 percent stake in Yahoo,
is among the shareholders who believe Mayer
needs to trim expenses. In an open letter released
earlier this month, Starboard Value Managing
Member Jeffrey Smith urged Mayer to cut costs
by about $450 million annually. Smith is also
among the Yahoo shareholders who called upon
Mayer to spin off the Alibaba stake to avoid
triggering a huge tax bill from sale of the stake.
ce
60 |
In a January conference call, Mayer emphasized
that Yahoo’s payroll has remained roughly
the same size since she arrived, even though
the company had inherited more than 1,000
employees through acquisitions completed during
her reign. She also pointed out that Yahoo had
closed about a dozen offices while phasing out
about 75 products during her tenure.
We will continue to seek and execute on
efficiencies that we find on an ongoing basis as
an effort to better align our resources with our
strategy and growth opportunities, Mayer pledged.
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TAYLOR SWIFT, MICROSOFT AMONG
THOSE BUYING UP. .PORN SUFFIXES
—__
The singer Taylor Swift, Microsoft Corp. Harvard
University are among those buying up .porn
and .adult Web suffixes as a pre-emptive move
before those domain names become available
this summer.
The Internet Corporation for Assigned Names and
Numbers, or ICANN, is making Internet address
suffixes beyond the usual .com or .org available
for people and businesses to use. While some
are in Chinese or other languages besides English,
others could include the likes of .music, .app or, of
course, .porn.
} | 63
To check what brands, groups and celebrities
have bought their domain names, visit
http://icmregistry.com/domaincheck.
According to the site, Microsoft has bought not
only Microsoft.porn but Office.porn and Office.
adult as well.
Representatives for Taylor Swift, Microsoft
and Harvard could not immediately be
reached for comment.
| 65
What you need to
know about the new
MacBook
A REINVENTION OF THE NOTEBOOK
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REVAMPED KEYBOARD AND NEW
USB-C PORT
You might have missed it at a recent Apple
keynote where much of the limelight was
on (once again) the Apple Watch and such
other announcements as HBO NOW, but the
Cupertino firm also showed off a refresh of its
venerable notebook range that is well worth
a second look. A thinner, lighter and all-new
MacBook was given an airing, along with
such features as a revamped design, revised
keyboard and introduction of a USB-C port.
At least as interesting as the device itself,
however, is how it was introduced at the
March 9 event at the Yerba Buena Center for
the Arts in San Francisco, with Apple CEO Tim
Cook first reeling off some typically impressive
statistics about the Mac's success. He stated
that "for every year for the last decade the
Mac has outgrown the industry. And if you
look at notebooks, it's even more telling. Last
year the industry notebook sales shrunk by 2
percent and the Mac grew over 21 percent."
He went on to refer to how the iPhone and
iPad had altered the portability game over the
years, adding: "So we challenged ourselves to
take everything that we had learned designing
iPhone and iPad and do something incredibly
ambitious and bold. We challenged ourselves
to reinvent the notebook. And we did it. And
here it is."
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A TOP-TO-BOTTOM RE-IMAGINING OF
THE NOTEBOOK
Now, an introduction like that may have
given you the impression that a more
dramatically new product was about to be
unveiled - perhaps the ultimate 'hybrid' of
an iDevice and the traditional notebook.
Alas, the company didn't quite go that far,
but the specification of what it did reveal
certainly impressed.
The new device, simply named the MacBook,
not only shaves pounds and inches off this
popular product line as one has to come
to expect from almost every new piece of
Apple hardware, but also incorporates such
features as a 12-inch Retina display, a full-siz
oO
keyboard, what is known as the Force Touch
trackpad and a new battery that is designed
to last all day. There's also a compact USB-C
connector that, within one connector, caters
for data transfer, video out and charging.
As Apple's senior vice president Worldwide
Marketing, Philip Schiller commented:
"Apple has reinvented the notebook with
the new MacBook, and at just two pounds
and 13.1 millimeters, it's the thinnest and
lightest Mac ever."
THE FEATURES THAT MAKE THE
MACBOOK STAND OUT
Schiller's subsequent claim that "Every
component of the MacBook reveals a
new innovation" surely begs for a closer
examination of the new notebook's feature
set. Signifying its belief that a great notebook
Image: Alice Truong / Matthew Strand
72 |
experience depends on a comfortable full-size
keyboard, Apple set to work on completely
rethinking the manner in which such a
keyboard is engineered and constructed,
with each key and its underlying mechanism
having apparently been redesigned.
The company has claimed that such diligent
attention to detail has resulted in not merely
a "much thinner" keyboard, but also one that
is more comfortable and precise and that
provides more responsive typing. But the firm
has also raved about such other features as a
"gorgeous 12-inch Retina display with edge-
to-edge glass [that] brings everything into
focus", combining a 2304 x 1440 resolution
with a 16:10 aspect ratio.
Then, there's the Force Touch trackpad
that has been said to completely alter the
trackpad user experience on notebooks, being
designed to deliver a responsive, uniform
click irrespective of where on the surface
is pressed. Force sensors underneath the
trackpad detect the amount of pressure that
is being applied, which enables new means of
interaction with a user's Mac.
Apple has also claimed that "the new
MacBook is designed to fit effortlessly
into our increasingly wireless world", with
software being included that draws upon the
most recent Wi-Fi and Bluetooth wireless
technology to enable almost anything
that one does with the device to be done
over the air - from web browsing and the
transfer of files to music listening and the
organization of photos.
Nor could we neglect to forget to mention
the three aluminum finishes in which the
new MacBook is available - gold, silver and
space gray.
WHAT REVIEWERS MADE OF THE
MACBOOK
The MacBook sports many more features
than those, but what did the 'hands on'
reviewers think of it? One of those writers
was Ashleigh Allsopp, who wrote for
Macworld that "You'll immediately notice
the bright, vivid and detailed Retina display
on the new MacBook." She added: "Pick up
the MacBook and you'll be amazed by how
thin and light it is."
Another Macworld writer, Susie Ochs, found
that using the revamped MacBook's keyboard
didn't leave her fingers feeling as cramped as
they did when she was using an iPad-sized
keyboard. However, some other reports did
suggest that it was difficult for the user to tell
when they had actually pressed a key, the
feeling being more akin to a touchscreen than
a physical keyboard.
TechRadar's Gareth Beavis also weighed in
with his verdict on the machine, marveling
that it was "so light that you could mistake
it for a half-empty sheath of papers. Holding
it in one hand is quite unnerving, as you feel
you could snap it without holding properly."
His overall experience was a positive one, as
he described the MacBook as "a great design
from Apple".
74 |
A NEW USB-C PORT 'PUTS
EVERYTHING IN ONE PLACE'
When it comes to charging your MacBook,
you will naturally need to connect your
charger to a port, and there have been new
developments on that front, too. In order
to make its new MacBook's port "the most
advanced and versatile one available", the
company has introduced a USB-C port that is
one third of the size of the current USB port.
A new port may be inconvenient news for
those who were hoping not to be forced
to switch to a new charger, but Apple
has claimed that the change makes a big
difference in the "charging, speedy USB 3 data
transfer, and video output" that it enables
over more outdated standards like USB
Type-A and Type-B.
Although Universal Serial Bus (USB) cables
remain ubiquitous in people's homes, with
three billion USB ports being shipped every
year, they have faced increasing competition
in recent times from the speed and ease
of use offered by the new Thunderbolt
standard. With the USB-C - or USB Type-C
- standard having only been finalized late
last year, it's fair to say that owners of the
new MacBook will benefit from the latest
technology in this field.
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THE MACBOOK: REASON FOR
EXCITEMENT
If you're in the market for a new notebook,
the MacBook may have arrived at the
perfect time for you. It may not seem at first
inspection to be the complete re-imagining
of the whole concept of the notebook that
Tim Cook's on-stage introduction might have
led people to expect, but it certainly offers
a lot of promise for those desiring the best
performance and user experience.
82 |
From the new device's range of productivity-
oriented apps and the ever-slick and
efficient OS X operating system to an all-new
battery design that ensures a battery life
long beyond what would be possible with
traditional rectangular batteries, there's a lot
about the overhauled MacBook that's worth
raving about.
While the Apple Watch may have attracted
the most column inches of everything
shown off at the latest big event held by the
boys and girls at Cupertino, this MacBook's
announcements might just be the more
significant news for most day-to-day users of
Apple technology.
by Benjamin Kerry & Gavin Lenaghan
Macbook
| 83
CHINA WEB FREEDOM GROUP
FACES ONLINE DISRUPTION
84 |
AU.S.-subsidized advocacy group that helps
Internet users inside China bypass blockages on
censored content says it is suffering a mysterious
denial-of-service attack disrupting its operations.
Greatfire.org says the attack started two days ago
and Internet traffic is 2,500 times above normal. It
says the attack has affected “mirror,” or duplicate,
websites that it has set up via encrypted web
services offered by companies like Amazon.
Greatfire.org said the attack has interfered
with visitors to sites with material from news
sites including Boxun.com, which publicizes
allegations of corruption and human rights
abuses inside China; German provider Deutsche
Welle, and Google.
The statement from a co-founder of the group,
who goes by the pseudonym Charlie Smith,
said it’s not clear who is behind the attack, but
it coincides with increased pressure on the
organization over the last few months and public
criticism from Chinese authorities.
Zhu Haiquan, spokesman of the Chinese Embassy
in Washington, said: “As we have always stated,
Chinese laws prohibit cyber crimes of all forms.
The Chinese government is making great
efforts to combat cyber crimes and safeguard
cybersecurity. Jumping to conclusions and making
unfounded accusations is not responsible and is
counterproductive.”
The Chinese government blocks thousands of
websites to prevent what it deems politically
sensitive information from reaching Chinese
users, an effort dubbed the Great Firewall.
According to the free-expression watchdog
Freedom House, since late 2013 Greatfire.org
has been hosting content on domains owned
by Amazon and other major companies, which
officials cannot risk censoring because of their
large commercial footprint within China.
Smith said the current denial-of-service attack
that is flooding the mirror websites is costing
the group up to $30,000 per day in bandwidth.
He told The Associated Press by phone that
Greatfire.org is in contact with Amazon about
how to deflect the attack. He said the company
has not yet confirmed whether it will forgo the
inflated charges.
An Amazon spokesman did not immediately
respond to an email seeking comment.
The Open Technology Fund, a U.S.-government-
backed initiative to support Internet freedom,
says on its website it provided Greatfire.org with
$114,000 in 2014.
Greatfire.org says it gets its funding from a
variety of sources, including from people and
organizations inside China.
| 89
OBAMA, WOWED BY YOUNG
SCIENTISTS, ANNOUNCES
NEW STEM PLEDGES
CIENC
The small Lego machine inside the White House
whirred, and in a moment it was turning the
pages of a story book. One page flipped, then
another, ever faster as President Barack Obama
marveled at its efficiency.
The contraption’s eventual aim would be to
allow paralyzed or arthritic patients to read
books despite their disabilities.
90 |
Image: Susan Walsh
92 |
“How did you figure this out?” Obama,
impressed, asked its inventors.
“We had a brainstorming session,” one of the
five 6-year-old Girl Scouts replied.
The kindergartners and first graders from Tulsa,
Oklahoma, were among 35 young science fair
winners who came to the White House Monday
to showcase breakthroughs ranging from spinal
implants to carbon-dioxide powered batteries
to a keystroke identity system that can backup
computer password securities.
Obama used the science fair event to highlight
private-sector efforts to encourage more
students from underrepresented groups to
pursue education in science, technology,
engineering and math. He announced more
than $240 million in pledges to boost the study
of those fields, known as STEM. This year’s fair
is focused on diversity.
While awed by all of the displays, none seemed to
delight Obama more than the Lego page-turner.
Obama allowed as to how the device might
need a little adjustment given that, at the
current speed, a reader might only catch three
sentences in a page.
“It’s a prototype,” one of the Girl Scout
designers replied matter-of-factly.
“Have you ever had a brainstorming session
yourself?” one little girl asked.
Indeed, yes, the president replied.
“What did you come up with?”
“| mean, | came up with things like, you know,
health care,” he said, amused. “It turned out ok,
but it started off with some prototypes.”
The pledges the president announced include a
$150 million philanthropic effort to encourage
promising early-career scientists to stay on
track and a $90 million campaign to expand
STEM opportunities to underrepresented
oe
| 95
96 |
youth, such as minorities and girls. Altogether,
the new STEM commitments have brought
total financial and material support for these
programs to $1 billion.
“It’s not enough for our country just to be
proud of you. We’ve got to support you,”
Obama said later, addressing students and
scientists in the White House East Room.
More than 100 colleges and universities have
committed to training 20,000 engineers, and
a coalition of CEOs has promised to expand
high-quality STEM education programs to an
additional 1.5 million students this year.
Obama launched “Educate to Innovate,” his
effort to encourage the study of science,
technology, engineering and math, in 2009.
Obama said the fair is one of the most fun
events held annually at the White House.
“Every year | walk out smarter than when |
walked in,” Obama said.
Indeed, Obama’s science adviser, John Holdren,
joined the president during the tour of the
displays, introducing himself to the young
inventors and researches. “Amazing,” he said.
“These kids are so much more advanced than
when | was in school.”
At each of the 12 display stations, Obama
quizzed the participants about their projects.
At one, Anvita Gupta, a 17-year-old from
Scottsdale, Arizona, described the special
algorithm she had devised to identify other
medical applications for existing drugs.
Obama turned to the group of reporters and
photographers trailing him.
“Just saying, | don’t know what you all have been
doing,” he said. “This is what she’s been doing.”
| 97
98 |
EXPERT: SILICON
VALLEY BIAS SUIT
SPURS CLOSER
LOOK BY FIRMS
Asex discrimination trial that has put a spotlight
on gender imbalance in Silicon Valley has
prompted some technology and venture capital
companies to re-examine their cultures and
practices - even before a jury reaches its verdict.
As jurors get ready to hear closing arguments in
Ellen Pao’s lawsuit against the venture capital firm
Kleiner Perkins Caufield & Byers, other companies
have been contacting consultants about possible
obstacles to women being hired and advancing.
Still other companies have been seeking female
candidates for partner positions.
A verdict against Kleiner Perkins would likely
accelerate that trend, some consultants say.
1001
Consultant Freada Kapor Klein said she has been
contacted by more than a dozen venture capital
and technology companies asking her how they
can improve the environment for women. Klein,
whose firm specializes in addressing bias in the
workplace, declined to name the firms but said
they approached her as a result of the Pao case.
“People understand that the issues raised in
this trial are about company culture in general,”
Klein said.
Closing arguments are expected Tuesday in the
Pao case, with a jury then deciding if Kleiner
Perkins discriminated against Pao and retaliated
when she complained.
A judge ruled over the weekend that Pao can
seek punitive damages that could add millions
of dollars to a possible verdict in her favor. She is
seeking $16 million in lost wages and bonuses.
Experts say Pao’s case has increased awareness
about seemingly small indignities faced by women
in the technology and venture capital sectors.
“These subtle incidents individually seem
trivial, but cumulatively create a climate that
is unwelcoming,” said Deborah Rhode, a law
professor at Stanford University who teaches
gender equity law.
Pao’s attorneys have portrayed her as the victim
of a male-dominated culture at Kleiner Perkins,
where she was excluded from an all-male dinner
at the home of Vice President Al Gore; asked
to take notes like a secretary at a meeting; and
subjected to talk about pornography aboard a
private plane.
When she complained, she said, the firm
hired a biased investigator who dismissed her
allegations. When she sued, she said the firm
fired her in 2012.
Kleiner Perkins has countered that Pao was
a chronic complainer who twisted facts and
—~-
102|
circumstances in her lawsuit and had a history
of conflicts with colleagues that contributed to
the decision to let her go. She also didn’t cut
it when her job shifted to mostly investing in
2010, they say.
During the trial, Pao and officials with Kleiner
Perkins addressed the larger issue of gender
inequities in the venture capital sector, where
women are even more underrepresented than
they are in the technology sector.
Pao told jurors that her lawsuit was intended in
part to create equal opportunities for women in
the venture capital sector.
Paul Gompers, a Harvard business school
professor, was hired by Kleiner Perkins to
conduct research about the venture capital
industry. He testified that Kleiner Perkins placed
more women on the boards of companies in
which it invested than any of the 3,000 venture
capital firms that he reviewed.
However, a study released last year by Babson
College in Massachusetts found that women
filled just 6 percent of partner-level positions at
139 venture capital firms in 2013, down from 10
percent in 1999.
Since Pao’s case began generating headlines,
more venture capital firms have called seeking
female candidates for partner-level positions,
said Joe Riggione, co-founder of True, an
executive search firm for venture capital and
technology companies.
Technology and venture capital firms have
become more open over the past two years
about discussing gender and racial inequities,
said Nicole Sanchez, founder of Vaya Consulting,
which tries to help Silicon Valley companies
increase diversity.
Sanchez said that’s due in part to a decision by
Google and other technology giants to release
data about the demographic makeup of their
1103
d
workforces. The numbers weren't good - women
hold just 15 to 20 percent of tech jobs at Google,
Apple, Facebook and Yahoo.
Facebook is also facing a lawsuit by a former
employee alleging gender discrimination. The
company disputes the claim and spokeswoman
Genevieve Grdina said Facebook has been
discussing diversity well before the Pao trial.
Sanchez said a verdict in favor of Pao could shake
Silicon Valley.
“The fear it will strike in athe hearts of companies
in Silicon Valley depends on the verdict and the
damage amount, how much it’s going to hurt
them,” she said.
106|
TEST TRIAL TO
USE COMPUTER
SERVERS TO HEAT
HOMES
An energy company is joining forces with a tech
startup to harness computing power to heat
homes in the Netherlands.
Eneco, a Dutch-based energy company with
more than 2 million customers, said Tuesday it is
installing “e-Radiators” - computer servers that
generate heat while crunching numbers - in five
homes across the Netherlands in a trial to see
if their warmth could be a commercially viable
alternative for traditional radiators. i
The technology is the brainchild of the Dutch
startup company Nerdalize, whose founders
claim to have developed the idea after hud
near a laptop to keep warm after their ho
thermostat broke and jokingly suggesting
100 laptops.
“Ten minutes later, we thought: ‘That
sucha crazy idea,” said Boaz Leupe,
Nerdalize’s founders.
Nerdalize says its e-Radiators offer companies
or research institutes a cheaper alternative to
housing servers in data centers. And because
Nerdalize foots the power bill for the radiators,
Eneco customers get the warmth they generate
for free.
The companies said the environment wins, too,
because energy is effectively used twice in the new
system - to power the servers and to heat rooms.
The servers used in the system can be connected
by cloud computing. Eneco said the computers
will be used by institutions including the Leiden
University Medical Center to run complex
calculations in their research.
The trial will run at least through the end of the
year. When it is completed, the companies will
decide whether to make the system available to
more customers.
110|
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By Facebook, Inc.
Category: Social Networking
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.
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By Facebook, Inc.
Category: Social Networking
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.
#03 - YouTube
By Google, Inc.
Category: Photo & Video
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#04 - Instagram
By Instagram, Inc.
Category: Photo & Video
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
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Requires iOS 7.0 or later. Compatible with ind iPod touch.
This app is optimized for iPhone 5, iPhone 6 x
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By Apple
Category: Education
Requires iOS 7.0 or later. Compatible with iP|
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hone 6 Plus.
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By Apple
Category: Utilities
Compatibility: OS X 10.6.8 or later
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By Apple
Category: Developer Tools
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#03 - Microsoft Remote Desktop
By Microsoft Corporation
Category: Business
Compatibility: OS X 10.7 or later, 64-bit processor
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By Dag Agren
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#09 - Microsoft OneNote
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Compatibility: OS X 10.7 or later, 64-bit processor
Mac OS X
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Category: Games / Price: $6.99
Requires iOS 5.1.1 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#02 - Trivia Crack (Ad Free)
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Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
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By Warner Bros.
Category: Games / Price: $0.99
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#04 - Scholly: Scholarship Search
By Scholly, LLC
Category: Education / Price: $0.99
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5.
#05 - Monument Valley
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Category: Games / Price: $3.99.
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Requires iOS 5.2 or later. Compatible with iPhone, iPad, and iPod touch.
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By Apple
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By FIPLAB Ltd
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By Andreas Hegenberg
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1113
114|
itu nes Preview|
e fy
by Rob Marshall
Genre: Musicals
Released: 2014
Price: $19.99
kkk kk
503 Ratings
Into the Woods
A baker and his wife (James Corden and Emily
Blunt) who wish to start a family against a
curse put on them by a vengeful witch (Meryl
Streep) is the focal point of this fantasy genre
crossover that explores the consequences of
its characters’ desires and actions, inspired by
such Brothers Grimm fairytales as “Little Red
Riding Hood", “Jack and the Beanstalk” and
“Cinderella”.
FIVE FACTS:
1. Into the Woods is a fantasy musical drama
film.
2. It has been adapted to the screen by James
Lapine, from his and Stephen Sondheim's
Tony Award-winning Broadway musical
of the same name.
3. Other members of its ensemble cast
include Anna Kendrick, Chris Pine, Tracey
Ullman, Christine Baranski and Johnny Depp.
4. Principal photography took place entirely in
the United Kingdom, including at Shepperton
Studios in London.
5. The movie was nominated for three
Academy Awards and three Golden Globe
Awards.
See more in
iTunes 1115
116|
1117
Interview with Emily Blunt and James Corden
rs
The Hobbit:
The Battle of The
Five Armies
Finally bringing an end to Peter Jackson's
six-part film adaptation of the work of J. R. R.
Tolkien is this third part of The Hobbit trilogy,
starring - as per usual - Martin Freeman as
Bilbo Baggins and lan McKellen as Gandalf.
Set in middle earth 60 years before Lord of the 4
Rings, Five Armies continues Baggins’ quest %,
to reclaim the lost Dwarf Kingdom from the }
fearsome dragon Smaug.
HOBBIT
THE BATTLE OF THE FIVE ARMIES
Ly
af
iTunes Previe
FIVE FACTS:
1. Five Armies is the third part of The Hobbit
trilogy that began with An Unexpected
Journey (2012) and continued with The
Desolation of Smaug (2013).
ef
‘4 by Peter Jackson
Genre: Action & Adventure™
_ Released: 2014 Nie
@ Price: $19.99
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Pesce se 24
i hi 654 Ratings
2. All three films are based on Tolkien's fantasy)
novel and children’s book The Hobbit, or The!
and Back Again.
3. Other cast members include Richard
Armitage, Evangeline Lilly, Lee Pace, Luke
Evans and Benedict Cumberbatch.
4. The movie grossed $955,050,634
worldwide.
5. It also received an Academy Award
nomination, for Best Sound Editing.
118|
Trailer
|OT
Interview with Martin Freeman
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| DON'T LIKE £
| DON’T GO OUTSIDE
AN-ALBUM BY EARL SWEATSHIRT
‘Tunes Preview |
Genre: Hip-Hop/Rap
Released: Mar 23, 2015
10 Songs
Price: $9.99
KaKKKK
638 Ratings
Grief
@)(f)
| Don’t Like S**t,
| Don't Go Outside:
An Album by Earl
Sweatshirt
Earl Sweatshirt
Following up his critically and commercially
successful debut album Doris was always
going to be quite the ask for Los Angeles
native Earl Sweatshirt, but this intriguingly-
titled sophomore effort sees him continue to
demonstrate his worth outside the bounds
of his hip hop collective Odd Future - “Grief”
having already been issued as its lead single.
FIVE FACTS:
1. Earl Sweatshirt is the stage name of Thebe
Neruda Kgositsile.
2. His debut mixtape, Earl, garnered him
recognition and critical praise when released
in 2010.
3. Doris was released in 2013 and debuted at
number five on the US Billboard 200.
4. The new album was largely produced
by the artist under the pseudonym
randomblackdude.
5. Earl Sweatshirt was also nominated for
Rookie of the Year at the BET Hip Hop
Awards in 2013.
1123
At Home With Earl Sweatshirt
124|
Mr. Wonderful
Action Bronson
Former New York City chef Action Bronson
releases his second studio album in the
best possible style, enlisting the services of
such big name producers as Mark Ronson,
The Alchemist and Noah“40” Shebib. It's his
first aloum release for a major label since he
signed with the Atlantic Records imprint, Vice
Records, in late 2012.
FIVE FACTS:
1. Action Bronson was born Arian Arslani on
December 2, 1983.
2. Formerly a respected gourmet chef
in New York City, he turned solely toa
music career after breaking his leg in the
kitchen.
3. His debut studio album was the
independently-released Dr. Lecter in 2011.
4. Collaborations with producers Statik
Selektah, The Alchemist and Harry Fraud
also gained him major attention.
5. He has said that the title of the new
album, Mr. Wonderful, is “the only thing
to describe me”.
‘Tu nes Preview |
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Genre: Hip-Hop/Rap
Released: Mar 23, 2015
13 Songs
Price: $8.99
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464 Ratings
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APPLEMAGAZINE.COM
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Image: Robert Markowitz
FOR YEA
SPACE?
WHAT TO PACK
RIN
A SUPERHERO
UTE Sei
1133
Image: NASA/Bill Ingalls
What’s one thing astronaut Scott Kelly can’t
do without when he moves into space this
week for a year? A belt.
Kelly went beltless during his five-month
mission at the International Space Station a
few years back, and he hated how his shirttails
kept floating out of his pants. So this time, the
51-year-old retired Navy captain packed “a
military, tactical-style thing” that can hold a
tool pouch.
Actually, scratch pouch. He prefers “superhero
utility belt.”
Kelly’s partner on the yearlong stay at the
space station - Russian cosmonaut Mikhail
Kornienko - can’t do without his vitamins.
When their Soyuz rocket blasts off from
Kazakhstan on Saturday (Friday afternoon in
the U.S.), three bottles of over-age-50 vitamins
will be on board.
After more than two years of training, Kelly
and Kornienko are eager to get going. It will
be the longest space mission ever for NASA,
and the longest in almost two decades for the
Russian Space Agency, which holds the record
at 14 months.
Medicine and technology have made huge
leaps since then, and the world’s space
agencies need to know how the body adapts
to an entire year of weightlessness before
committing to even longer Mars expeditions.
More yearlong missions are planned, with an
ultimate goal of 12 test subjects. The typical
station stint is six months.
“We know a lot about six months. But we know
almost nothing about what happens between
six and 12 months in space,” said NASA's space
station program scientist, Julie Robinson.
Among the more common space afflictions:
weakened bones and muscles, and impaired
vision and immune system. Then there is the
psychological toll.
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Image: NASA/Bill Stafford
Russian cosmonaut Gennady Padalka, a frequent
flier who will accompany Kelly and Kornienko
into orbit, predicts it will be the psychological -
not physical - effects that will be toughest on the
one-year crew.
“Being far away from Earth, being sort of
crammed, having few people to interact with,”
Padalka said. He’ll break the record for most
time spent in space during his six-month stay,
closing in on a grand total of 900 days by the
time he returns to Earth in September.
Neither Kelly nor Kornienko, though, worries
about himself. They fret about the family and
friends they are leaving behind for an entire year
- until next March.
“lf something happens ... you’re not coming
home, no matter what it is. You’re not coming
back,” Kelly said in an interview earlier this year
with The Associated Press.
Kelly’s loved ones include: his two daughters,
ages 20 and 11; his NASA-employed girlfriend;
his widowed father; his identical twin brother
Mark, a retired astronaut; and his sister-in-law,
Gabrielle Giffords, a former congresswoman
who barely survived an assassination attempt
while he was at the space station in 2011.
Kornienko, 54, a former paratrooper, worries
how his wife will cope alone at their country
house outside Moscow. His 32-year-old daughter
is anew mother; the baby is not quite a year old.
Wife Irina cried when she learned in 2012 that
he’d be leaving Earth for a whole year. And she’s
still not happy about it, Kornienko told the AP.
\OvT
Image: James Blair
NG ) (141
“ory
“She understands that it’s a dangerous mission.
But she’s getting used to the idea,” he said.
A vivid reminder of the dangers of spaceflight
hit home last fall when an unmanned
supply ship blew up shortly after liftoff from
Virginia. Kelly’s original “superhero” belt was
destroyed, along with the rest of the station
cargo. Replacements went up on the next
commercial shipment.
The two veteran space fliers are fully aware of
all the risks. Kelly has flown in space three times
for a total of 180 days. (Two of those trips were
space shuttle quickies.) Kornienko has a single
176-day station flight on his resume.
Kelly acknowledges it will be a challenge
“keeping the level of fatigue down,
enthusiasm up, energy reserves to respond to
an emergency.”
Newly returned space station commander
Butch Wilmore urges some three-day
weekends for the pair.
“To maintain that mental focus for six months
is difficult, and to do it for an entire year ... You
don’t want to make any mistakes,” said Wilmore,
whose 5 1/2-month mission ended March 11.
Kornienko was selected by his bosses for the
job while Kelly volunteered.
NASA actually got a 2-for-1 bonus with Kelly. He
is teaming up with brother Mark for a battery
of medical tests so researchers can compare
the physique and physiology of the space twin
with his genetic double on the ground. Raised by
police-officer parents, they've lived parallel lives
as Navy fighter and test pilots and space shuttle
commanders.
Mark Kelly, a four-time space flier, will be at the
Baikonur Cosmodrome in Kazakhstan for his
brother’s launch; wife Giffords will watch from
Houston with Johnson Space Center friends. He’s
already submitted to numerous blood draws and
ultrasounds in the name of space science.
1143
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“All right, do whatever you’ve got to do,” Mark
said he tells the doctors.
As for what Scott will endure, “Imagine if you
went to work where your office was and then
you had to stay in that place for a year and not
go outside, right? Kind of a challenge,” Mark
said in an AP interview.
At least Scott Kelly will get outside for a
spacewalk this time. Considerable work is
needed to prepare the orbiting lab for the
2017 arrival of U.S. commercial crew capsules.
So the year will be unusually busy, noted
NASA’s space station program manager Mike
Suffredini, “a good thing” on such a long haul.
Another plus is that Kelly and Kornienko seem
to honestly like one another. And they won’t
be alone. There are normally six people on
board and lots of compartments, including
three full-scale laboratories, in which to
disappear. Besides, the U.S. and Russian
crews generally spend their workdays on
their respective sides, Kelly noted. The total
interior volume is roughly equivalent to two
Boeing 747s.
“It’s a big place, and | don’t really look at it as
I’m spending a year with him,” Kelly said. “It’s
more spending a year with 14 other people,
and he’s one of them.”
Among those coming and going, in September,
will be British soprano superstar Sarah Brightman.
She will visit for 1 1/2 weeks as a paying tourist,
and will perform live from on high.
Kelly expects to hear a lot of singing while
she’s there, but doubts he'll join in.
“Never sang before. But | could try, right?”
Kelly said with a laugh. “It will be either all of
us (singing with her) or none of us.”
Online: http://www.nasa.gov/content/one-
year-crew/
|147
148|
RS
AT
RESEARCH TO
ARM
UND
BREED
GLUTEN-FREE
WH
1149
150!
Kansas farmers are paying for genetic research to
figure out exactly why some people struggle to
digest wheat.
The hard science is aimed at developing new
varieties of wheat at a time when the gluten-free
industry is worth nearly a billion dollars a year in
the U.S. alone.
The Kansas Wheat Commission is spending
$200,000 for the first two years of the project,
which is meant to identify everything in wheat’s
DNA sequences that can trigger a reaction
in people suffering from celiac disease, an
autoimmune disorder in which eating even tiny
amounts of gluten - comprised of numerous,
complex proteins that gives dough its elasticity
and some flavor to baked goods - can damage the
small intestine.
The only known treatment for celiac disease is
a gluten-free diet free of any foods that contain
wheat, rye, and barley.
“lf you know you are producing a crop that is not
tolerated well by people, then it’s the right thing
to do,” said the project’s lead researcher, Chris
Miller, senior director of research for Engrain, a
Kansas company that makes products to enhance
the nutrition and appearance of products made
by the milling and cereal industry.
Though celiac disease is four to five times more
common now than 50 years ago, only about 1
percent of the world’s population is believed
to suffer from it, and just a fraction have been
diagnosed. But the gluten-free food business
has skyrocketed in the last five years, driven in
part by non-celiac sufferers who believe they are
intolerant to gluten and look for such products as
a healthier alternative.
Sales of gluten-free snacks, crackers, pasta,
bread and other products reached $973 million
in the U.S. in 2014, up from $810 million the
previous year, according to a January report by
the consumer research firm Packaged Facts,
1151
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which analyzed the sales of hundreds of explicitly
labeled and marketed gluten-free products and
brands at supermarkets, drugstores, and mass
merchandisers.
Understanding the causes of celiac disease and
gluten intolerance is the goal of a lot of research
around the world; Some focuses on human
diagnosis and treatment, and others have
identified about 20 of the protein fragments in
wheat that causes celiac reactions.
But no one has identified all of them, or bred a
variety of wheat that is safe for celiac sufferers
to eat.
“We are hoping to be one of the first to establish
this comprehensive screening of reactive proteins
in wheat,” Miller said.
The research began in July at the Wheat
Innovation Center in Manhattan, Kansas, and
remains in its early stages, with researchers
extracting proteins from seeds of various varieties
of wheat. A later step will be combining the
proteins with antibodies produced by the human
immune system to test for reactions.
He also plans to examine the wild relatives of
wheat as well as modern varieties, and will
tap into a Kansas wheat variety repository that
dates back to the 1900s in hopes of finding a
variety - perhaps one that fell out of favor among
commercial farmers - that might already be low in
reactivity for celiac sufferers.
Researchers hope to use that variety to
develop a gluten-free wheat using traditional
breeding methods.
An expert on celiac disease who reviewed
Miller’s plan online worries that it may prove
“too simplistic,’ and fail to identify all the toxic
sequences that can trigger a celiac reaction.
Armin Alaedini, assistant professor of medical
sciences at Columbia University and a researcher
at the New York-based school’s Celiac Disease
Center, said the project may end up with a less
toxic wheat product that isn’t completely safe for
all celiac disease patients.
“After all this effort, this product that is coming
out... is unlikely to be superior in terms of
nutritional value or baking properties and taste to
the gluten-free products that are already on the
market,” Alaedini said.
The medical advisory board for the Celiac Disease
Foundation, a nonprofit based in Woodland Hills,
California, could not reach a consensus on the
viability of Miller’s research.
But the organization’s CEO, Marilyn Geller,
is encouraged.
Her son had been sick his entire life before being
diagnosed with celiac disease at age 15, Geller
said, and his father also was later diagnosed.
Since the disorder is genetic, her grandchildren
will be at risk of getting it.
If these research efforts can keep celiac disease
in the public eye, more doctors will be aware of
it and more federal research dollars may flow,
she said.
Many people with the disease would like to “eat
actual wheat, with the properties of wheat that
make the bread nice and fluffy,” she said.
“The idea of having a variety of wheat that they
could eat that has those wonderful wheat-like
properties would certainly be very interesting
for them.”
1155
7
Ronson
THINKING OUTLOUD
Eb SHEERAN
LOVE ME LIKE YOUDO
(FROM “FIFTY SHADES OF GREY”)
Eitlé GOULDING
FOURFIVESECONDS
RIHANNA AND Kanye West AND Paut McCartney
EARNEDIT
(FROM “FIFTY SHADES OF GREY”)
THE WeEKND
STYLE
TAyLor SWIFT
TIME OF OUR LIVES
PirButt
TAKE ME TO CHURCH
Hozier
GDFR (FEAT. SAGE THE GEMINI & LOOKAS)
Fio RIDA
I! WANT YOU TOKNOW
—_———e (FEAT. SELENA GOMEZ)
ll = si ZED
OWN FUNK (FEAT. BRUNO MARS)
|157
158|
ALBUMS
FIFTY SHADES OF GREY
(ORIGINAL MOTION PICTURE SOUNDTRACK)
Various Arrists
1989
Taylor SWIFT
X (DELUXE EDITION)
Eb SHEERAN
SMOKE + MIRRORS
/MAGINE DRAGONS
SPRING BREAK...CHECKIN’ OUT
Luxe BRYAN
SOUND & COLOR
ALABAMA SHAKES
MONTEVALLO
Sam Hunt
AMERICAN BEAUTY /AMERICAN PSYCHO
Fatt Our Boy
PIECE BY PIECE (DELUXE VERSION)
Kétty CLARKSON
IN THE LONELY HOUR (DELUXE VERSION)
SAM SMITH
1159
eat’ t,
160|
MUSICVIDEOS
UPTOWN FUNK (FEAT. BRUNO MARS)
Mark RONSON
SHAKE IT OFF
TayLor SWIFT
BLANK SPACE
Tay.or SWIFT
STYLE
Taytor SWIFT
°. , ALL ABOUT THAT BASS
MEGHAN TRAINOR
ONE LAST TIME
ARIANA GRANDE
e4 FIRST KISS
Kip Rock
LIVING FOR LOVE
MADONNA
LIPS ARE MOVIN
MEGHAN TRAINOR
aed HAPPY (FROM DESPICABLE ME 2)
PHARRELL WILLIAMS
1161
162|
ji
TVSHOWS
THE DISTANCE
THE WALKING DEAD, SEASON 5
IT’S ALL MY FAULT
How ro Ger Away Wir Murver, SEASON 7
THE WANDERER
Vixinas, SEASON 3
THE NIGHT LILA DIED
How To Ger Away Wit Murber, SEASON 7
HERO
Berrer CALL SAUL, SEASON 7
STARING AT THE END
Grey's ANATOMY, SEASON 117
CONNECTION LOST
Mooern Famity, SEASON 6
INTENT
Suits, SEASON 4
THEM
THE WALKING DEAD, SEASON 5
THE INTIMACY ACCELERATION
Tue Bic BANG THEory, SEASON 8
1163
|V9T
THE GIRL ON THE TRAIN
Pauta HAWKINS
FIFTY SHADES DARKER
EL James
FIFTY SHADES OF GREY
EL James
FIFTY SHADES FREED
EL James
A THOUSAND ACRES
JANE SMILEY
AMERICAN SNIPER
Curis Kye AND OTHERS
FIFTY SHADES TRILOGY BUNDLE
EL James
THE NIGHTINGALE
Kristin HANNAH
STILL ALICE
LisA GENOVA
GONE GIRL
GILLIAN FLYNN
|165
ARE YOU WILLING TO PAY TO WATCH
VIDEO CLIPS ONLINE?
1167
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Would you pay to see some of the Internet’s
best video clips first? Vessel, a new service trying
to change the way that short video pieces make
money on the Internet and mobile devices, is
betting on it.
Instead of free-for-all distribution supported
solely by advertising, Vessel will charge $3 per
month for exclusive early access to clips of
musicians, sporting events, comedians and many
other forms of entertainment not available on
YouTube or any other digital video service for at
least three days. CEO Jason Kilar, formerly head
of Hulu Plus, believes Vessel’s model will be able
to pay video producers about $50 per 1,000
views of their clips on the site. That compares
with just $2.20 per 1,000 views of ad-supported
video at sites such as YouTube, Kilar says.
The extra money, in theory, will provide digital
video producers with the means and incentive
to create even better content that will prod
more people to subscribe to Vessel. The same
“virtuous cycle” has enabled Internet video
service Netflix to finance more of its own original
programming and pay more money to license
compelling entertainment while its audience has
nearly tripled to 57 million customers from 20
million in the past four years.
“We think this is going to be a really big deal, like
the advent of cable-and-satellite television in the
1970s,” Kilar, 43, says of Vessel.
YouTube, which is owned by Google Inc., says
Kilar’s estimates are wrong, but declined to
reveal its average payout per 1,000 views.
Payments to YouTube partners have increased
by at least 50 percent in each of the past
three years, the company says. Research firm
eMarketer Inc. estimated that YouTube’s total ad
revenue last totaled $7.6 billion and about $4.6
billion was paid out to YouTube’s partners.
170|
ACHINIMA
|171
172|
The concept, which has been in beta testing for
two months, debuts Tuesday. Anyone who signs
up with Vessel by 3 a.m. EDT Friday will receive a
one-year subscription for free.
Vessel’s ambitions sound like wishful thinking to
Forrester Research analyst Jim Nail, who doubts
many people will pay to watch a video that will be
available for free within a few days.
|173
“That kind of restriction only works when you
have content that people are really knocking down
the doors to see,” Nail says. “It is going to totally
come down to what kind of content that they can
get. Unless they have the content that justifies
paying $3 a month, nothing will save them.”
Vessel so far has about 70,000 video clips
separated into about 160 categories, including
sports, comedy, music, video games and food.
Many clips are free and supported by ads, just like
most video on YouTube. Vessel’s subscription side
features videos from about 130 contributors. They
include Emmy Award-winning actor Alec Baldwin,
who is showcasing “Love Ride,” a series featuring
him dispensing relationship advice in the back
seat of taxis, and the online comedy duo of Rhett
McLaughlin and Link Neal, who have more than 3
million subscribers on their YouTube channel.
Machinima CEO Chad Gutstein anticipates a
large audience will pay for early access to the
video gaming specialist’s clips because video
game enthusiasts “are more engaged and
more obsessed with what they are doing than
anything | have ever experienced. They just want
to be there first.”
Before Vessel, Kilar spent five years running
online television streaming service Hulu, which
was launched in 2007 by a group of TV networks
trying to counter YouTube’s popularity. By the
time Kilar stepped down in 2013, Hulu’s premium
Plus service had attracted about 6 million
subscribers, though it never mounted much of a
challenge to YouTube, where about 300 hours of
video is posted per minute.
Since Kilar and another former Hulu executive
Rich Tom started Vessel last year, the San
Francisco startup has raised $77 million from
two venture capital firms, Greylock Partners and
Benchmark Capital, and Amazon.com Inc. CEO
Jeff Bezos.
1175
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APPLEMAGAZINE.COM
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