Text content (OCR)
THE APPLE Il MAGAZINE : A Sneak Preview
of lies Software
October 1986
USA $2,95/Canada $3.95.
A CWC/I PUBLICATION
STEVE WOZNLAK
Augyale tl Cheater
E COlok
E SOUND
LE COWEATIBILITY
The New
lias
Voperope
Oe dae ay Oa PO ak ed,
' f
¢ PB ee pre pty
nt —_—
Overview
TheyNevw
IGS
BACK TO THE
FUTURE:
APPLE’S AMAZING GS
by Eric Grevstad, inCider staff
ne
The sensational Apple lis boasts ride lbpatic arose
nderstatement. It combines two of the r
something old and something new: art Gonipiee ear ha canes
compatibility with thousands of landmark commitment—dare we
the market audience that made
existing Apple II software packages, dience has grown more sof
plus vibrant graphics, superb sound, = ee
sophistication
and the Mac interface. At first, the lias’ role as a taster, more cor
compatible will o Ww its gee-whiz abilitie
preview in Cupertiny me too early (June 1t
the machi
jot expansion slots like the //e, built-in interface 16-bit, super S jt demos. Indeed, Ap-
Ports like the //c. and mouse-and-menu firmw. ple’s liGs product manager Curtis Sasaki desi
The lics system unit is half wedge and half rectangle,
about the size of a //e (counting its keyboard). Like older
Apples, it serves as a stand for a composite monochrome
or new hi-res analog RGB color monitor.
After what lias engineers say were lengthy debates
about extra cost and classroom reliability, the Apple team
decided on a detached keyboard. The 80-key, low-profile
board contains the familiar //e or /ic layout with two notable
exceptions. One is a numeric keypad with its own clear and
enter (return) keys.
The other is the solid-apple key—renamed the option
key and moved just to the left of the open-apple (which
also bears the Mac's cloverleaf command-key symbol).
The bottom row of the keyboard, from left to right, con-
tains caps lock, option (solid-apple), open-apple, single left
quote (tilde), space bar, backslash (vertical bar), and then
the four arrow keys. The reset button is centered above
the top row,
Minor layout differences aside, the keyboard passed
inCider's typing tests with flying colors—a bit firmer than a
tte board, but not as shallow or stiff as a //c’s. There are
connectors for the liGs’ Apple Desktop Bus input port on
both the left and right sides of the keyboard; whichever
you don't use for the keyboard, depending on whether
you're left- or right-handed, fits the lics' standard mouse.
16 Bits, No
Under the hood, the lias bears a family resemblance to
the //e: There's a 60-watt power supply on the left, seven
expansion slots along the rear of the motherboard, a dedi-
cated eighth slot, and even some familiar antiques like the
Apple || game I/O (input/output) socket. There’s no cooling
fan, though Sasaki says the company recommends and
will sell one to users who fill three or more slots; it will fit
inside the case, under the power-supply box.
At second glance, though, the lis is clearly a brand-
new animal, For one thing, the 6502 microprocessor has
finally retired, The new Apple is built around the 16-bit
65C816 (or 65SC816, to read the GTE chip in one of the
units we saw), which runs at either the familiar 1 MHz or a fast
2.8 MHz clock rate. (Apple technical documentation confesses
that housekeeping chores reduce speed to an effective 2.5
Mhz, except for system programs running in ROM.)
The 65C816 is a split-personality CPU. In emulation
mode, it works exactly like the 8-bit 65C02. answering to
the same instructions, running the same software (though
with a choice of two speeds), and limited to the same
64K of memory at any one time. in native mode, it's a
true 16-bit chip, not bottlenecked by an 8-bit address bus
like the IBM PC's Intel 8088; in fact, its 24-bit bus can
address up to 16 megabytes of memory simultaneously,
with no bank-switching shenanigans. Sixteen megabytes is
twice the maximum currently planned for the lias, or at
least twice what's been said publicly.
Memory Matters
The lis comes with 256K of memory, arranged on the
motherboard in two sets of four 256K-bit chips. When run-
ning Apple Il programs, one 128K set, with slightly slower
access than its companion, is reserved for display, I/O,
and system memory, while the faster RAM becomes two
64K banks for program use. New IiGs programs fit mostly
into fast RAM, but can spill over into the slower space;
Apple technical papers say that roughly 176K of the stan-
dard 256K will be available for 16-bit programs.
Figure. Diagram of sample lls motherboard and rear
panel. Since the liGs prototypes inCider saw in Cuper-
tino were three months shy of being production
models, Apple representatives wouidn’t allow topless
photos of the machines showing the interior logic
board, or motherboard. However, they were too polite
(though visibly uneasy) to prevent an inCider editor
from drawing a freehand sketch of a sample board.
This stylized diagram isn't guaranteed to accurately re-
ENSONI DOC
MUBIONOCE
SYNTHESIZER CHP
MEMORY. EXPANSION SLOT
L0G 8590 SERA
COMMUNICATIONS. CHIF (S00)
SEVEN DANSON SLOTS
flect final hardware, but shows some of the lias’ main
components and their positions relative to each other in
the machines we saw. One thing the diagrarn can't
convey is the flat profile yielded by Apple's use of
newer surface-mounted instead of socketed technology.
Except for the socketed CPU, RAM, ROM, and graph-
ics controller, the lias’ chips are efficiently mounted al-
most flush with the board,
AGB COMPOSITE APPLE DESKIOF BUS
FOR KEYBOARD
COLOR VEO COLOR
© MONOOHROME AND MOUSE
woEO 0)
*
12% "SLOW" RAM
6K ENS RAM
MEGA
FAST PROCESSOR
INTERFACE (FQ)
GO BETWEEN FOR
650816 AND
APPLE | MODE
WED GRAPHICS
CONTROLER (VQ)
FOR NEW SUPER.
HARES MODE
CLOONICALENOAR
ANO BATTERY
Pobebobebals PL
Broderbund Software's The Drawing
Table (above) and Fantavision (below)
take advantage of the as’ graphics
capabilities.
TTT ITT
To surpass 256K, there's the lics' eighth slot—not equiv-
alent to the //e auxiliary slot, but dedicated to memory ex-
pansion. This slot can carry up to 8 megabytes of RAM;
according to Sasaki, Apple's own memory-siot card will
stop at 1 megabyte, but third parties are expected to re-
lease 4- and 8-megabyte cards. The memory-expansion
slot can also hold up to 1 megabyte of ROM, serving as
an application ROM disk or adding extra convenience (an
‘Operating system, perhaps) to the standard 128K of ROM
Does this mean current //e memory-card owners are out
of luck? Partially, Auxiliary-stot cards such as Applied Engi-
neering’s RamWorks are useful only as sources of chips to
Plug into the socketed new board, but a peripheral-siot
card such as Apple's //e expander will fit into one of the
lIGs' seven expansion siots and will be recognized as a
RAM disk.
The llGs has a built-in real-time clock, powered by a
lithium battery providing five to ten years’ use (and sol-
dered to the motherboard, upsetting inCider's consumer
advocates, who think changing the battery in 1996
shouldn't require a trip to your dealer). The clock serves
to time- and date-stamp disk files, though it uses different
commands from those of current third-party timers such as
the Thunderclock
i Compatibility: From El Grando to Mega II
Computers today commonly use VLSI (very large-scale
integrated) circuits, but the new Apple carries the technol-
ogy to extremes. The first four lies prototypes, dubbed
“El Grandos" by the engineering team, were computers
the size of conference tables, lashed together from oid-
fashioned wire-wrapped circuit boards with hundreds of
IC's each. Once the design was debugged, it could be
shrunk. Along the way, the Apple ll—the whole computer,
except for the processor and memory—was squeezed
‘onto a single chip. It's called the Mega Il, and it's the
heart of the lics’ compatibility with ProDOS, DOS 3.3, and
Pascal 1.3 software. (Yes, WordStar and Studebaker lovers,
Apple says the lics will run CP/M software with one of
today’s Z-80 cards, though some cards require a
software patch.)
The Mega |i encompasses the //e’s MMU (memory-man-
agement unit), [OU (input/output unit), general-logic unit,
timing generator, and character-generator ROM's (for up-
per- and lowercase and mousetext, with Swedish, German,
ftalian, Spanish, Danish, French, and U.K. as well as U.S
English). It also provides |I-compatible composite and RGB
video, including low-, hi-, and double hi-res graphics.
October 1986
Another new chip, the FPI (fast processor interface), is
the link between the old and new architecture, controlling
65C816 access to the Mega || and Mega Il access to the
faster RAM. Together, they ensure that the liGs will boot
and run practically anything your || Plus, //e, or //ic can—
in the case of inCider's trip to Apple headquarters, every-
thing in a box of office disks ranging from AppleWorks,
Mouse Desk, and SuperCaic3a to F-15 Strike Eagle and
Stickybear Speligrabber. One lias hung up after the title
screen of Epyx’ Ballblazer; another, with newer ROM's,
ran the game successfully.
The major exceptions are communications programs,
most of which (even Apple's own Access //) bypass formal
VO channels to directly address the II's serial hardware.
Since the lics has a different communications chip (see
below), Apple expects vendors to issue revised versions of
their programs, as it’s doing for Access.
You're in Control
Users of self-booting software, as always, won't have to
think about operating systems. New 8-bit (6502 emulation
mode) programs will run under one of the lias’ two oper.
ating systems, ProDOS 8, which doesn't look very different
from the current ProDOS 1.1.1. (Screens we saw booted
to a "ProDOS 8 1.2" message.) ProDOS 8 becomes the
official operating system for the /le and /ic, as well, At
startup, it automatically checks to see whether it's on a
liGs and should read the clock
But even when running an old program in an old
graphics mode, you're never far from the lics firmware.
Press the control, open-apple, and escape keys (except
under ProDOS 1.1.1, which disables interrupts), and your
program is temporarily frozen while a Macintosh-like Con-
trol Panel takes over the screen.
The 8-bit Control Panel is a 40- or 80-column text dis-
play, compared to the bit-mapped, mouse-driven dash-
board that waits behind ProDOS 16 software, But it offers
the same range of options, from setting serial-port parame-
ters to setting the time and date, choosing a foreign char-
acter set and keyboard layout, controlling sound (such as
error beep) pitch and volume, or sizing a RAM disk. De-
fault choices are preserved in battery-backed memory until
you change them again.
Up Software
You'll probably use two Control Panel choices more
often than any other. One lets you choose among 16
Above and below are examples of
Electronic Arts' Deluxe Paint program
running on the Apple lias. The above
illustration was designed by Richard
Antaki. The illustration below is by
Avril Harrison.
@ Picture Brush Mode Special Font Prets
LT
colors for text, background, or border display—blue
AppleWorks on a yellow background within a green frame,
for example. The other lets you toggle between slow (1
MHz) and normal (2.8 MHz) speeds.
The faster speed is a barely controllable riot for graphics
games ('Go, Stickybear, go!"’), but will be the usual
choice for applications. Our unofficial stopwatch tests
yielded approximately double speed—a SuperCalc3a recal-
culation in 0.6 instead of 1.3 seconds, an AppleWorks
word-pro ing search-and-replace in 15.5 seconds in-
stead of 35.1. Sasaki claimed Apple's tests show a some-
what greater improvement, though he admitted that a //e
with an accelerator card like Applied Engineering's
TransWarp is still faster by 5 to 10 percent. (Our test times
are for lias slow versus fast modes; the lias at 1 MHz
was trivially slower than a regular //e, but differences were
within the margin of stopwatch reflex error.)
Super Graphics
The following articles contain more detail about 65C816
native mode and ProDOS 16 software, though at press
time we don't know as much as we'd like to. Suffice it to
Say that IIGS programs will work like Macintosh programs,
with pull-down menus and point-and-click mouse control,
and that the centerpiece of ProDOS 16 will be a Mac-style
Finder that makes file copying, for example, as easy as
scan line and 64 colors on screen. Those colors, Sasaki
admits, are technically shades achieved itheri
(mixing blue with white, for instance); the number of true
simultaneous colors in 640 mode is more like 16.
Symphonic Sound
As for sound, an adjustable error beep is only the be-
ginning. The lics has the same Ensoniq DOC (digital oscil-
lator chip) found in that company’s Mirage music
synthesizer, with its own 64K of RAM to store and manip-
ulate digitized waveform representations or samples. The
synthesizer chip includes an analog-to-digital converter and
32 oscillators; since one serves as a clock and most appli-
cations will use two for each voice (loading and playing
waveforms, respectively), that lets the lics play 15 voices
Or instruments at once.
While there's room for the lis’ sound capabilities to
grow—neither stereo output nor the popular MID! (Musical
Instrument Digital Interface) are standard, though both are
likely add-on products—the Ensoniq chip is already reason
enough to hook up an external speaker to the lias sound
port, (The lias has the same built-in low-fidelity speaker as
the //e.) With the proper software, for instance, the lias
can be a string quartet or a 15-piece band—it sounds like
a musical instrument, not like a computer imitating one.
According to software engineer Gus Andrate.’
What you'll get when you open your liGs package: a system unit, keyboard, mouse, 3%,-inch system (ProDOS 16 and utilities)
and tutorial disks, and Applesoft BASIC, system disk, owner's guide, and setup manuals.
drives, Single drives can be either existing UniDisks of ei-
ther size or the new 3¥- and 5y,-inch Apple drives sched-
uled for release at lls rollout. (They're platinum color, and
the 3%inch drive plugs into either a lics or a Macintosh.)
if you want a fifth or sixth floppy, a pair of Sy,-inch disks
will run off a controlier card in slot 6.
As far as the 3)- versus 5y,-inch drive decision goes,
Apple and its customers are in an awkward position. The
smaller disks are faster, quieter, sturdier, and more spa-
cious, and deserve to become the market standard; Apple
supplies the lics tutorial, ProDOS 16, and Finder on two
3%-inch disks, and new 16-bit software will presumably ap-
pear in 800K format. On the other hand, the lis can run
thousands of existing Apple || programs, and they're on
5y-inch floppies. Current owners can use their old drives
with their new machines, but will ultimately have to buy a
3¥-inch drive if they haven't already. Novices, at least for
a while, will almost have to buy one of each.
Apple's Macintosh Pius has a SCS! (Small Computer
Systems Interface, pronounced "‘scuzzy"') port, used pri-
marily for fast transfer of hard-disk data, as standard
equipment. This fed market watchers to guess that the
liGs would have one, and it does—on an optional card for
the lis and //e, not as standard. Along with the SCSI
card, Apple announced a matching 20-megabyte hard
drive. The Hard Disk 20SC takes up extra desk space (10
by 11 inches) beside the computer, but can load pro-
grams or data at the breathless rate of 1.25 megabytes
per second, according to Appie press information
Communications and Networking
So far, we've mentioned almost every port along the
lias’ rear panel, from composite and RGB video to the
disk port and Apple Desktop Bus (which can take input
devices such as graphics tablets as well as the keyboard
and mouse). If you've been waiting in suspense all this
time, there’s a game/joystick port back there, too.
And there are two built-in /ic-style serial ports, which
most buyers should use for the traditional connections to
printer and modem. There are, however, two changes in
the liGs’ communications architecture. One is that the ma-
chine uses the same Zilog 8530 SCC (Serial Communica:
tions Chip) as the Macintosh—that's why communications
software that expects to find earlier models’ 6551 ACIA’s
inCider
43
Your computer can talk in your own voice. Not
@ synthesizer but a true digitizer that records your natural
voice quality—and in any language or accent. Words and
phrases can be expanded without limit from disk. Speech
Editor program alters or improves sounds.
And it will understand what you say. A real word
recognizer for groups of 32 words or phrases with unlim-
ited expansion from disk memory. Speech playback and
word recognition can work together. Have a two way con-
versation with your computer!
Easy for the ing programmer with new
BASIC commands. Machine language programs and
memory locations for the more experienced software
author.
Exciting Music Bonus lets you hum or whistle to
write and perform. Notes literally scroll by as you hum!
Your composition can be edited, saved, and printed out.
You don't have to know one note from another in order to
write and compose!
Based upon new technologies inverted by COVOX One iow price buys you ine complete
system includes @ host of sample programs! In addition. you will recewe periodic
information about speech technology. applications, new products, up-dates, and user
contributions. You will never find # better value for your computer.
ONLY $89.95 inciuces ai narsware anc sonware
Availabie from your dealer or by mail, When ordering by mail add $4.00 shipping
and handling ($10.00 foreign. $8.00 Canada)
The Voice Master is available for the Commodore 64, 128, Apple lic, tle, Ilt, and
Atari 800, BOOXL, 130XE. Specify mode! when ordering. Apple lis (with 64K)
‘owners must have joystick adapter, Available trom Covox at only $9.95.
Apple lie and I+ owners: Enhance speech quality and music capabilities with
optional Sound Master hardware card. installs in siot 4 or 5. Available separately
for $39.95 witn demo software, or order with Voice Master for only $119.95 (saves
$10 when ordered together)
=
=
a
5 DEMO SPEECH DISK AVAILABLE New! An introduction to
keyboard, calculator, clock, and more, English, French and German
Selections. Samples of level 1 and 2 speech editing. 28 page bookiet
For telephone demo, additional information, or prompt service for credit card orders
(except $5 tallong disk)
= CALL (503) 342-1271
can use in any of your own programs Sample programs include a talking
el] |
— Check, money order, of cath only. SPECIFY COMPUTER BRAND,
Call or write today for complete product information.
. 342-12
COVOX INC. 503) 342-1271
OR
Street : ugene 97402
675-D Cor ger
(asynchronous communications interlace adapters) won't
work, as mentioned earlier. It's a matter of hardware com-
Patibility; the lics firmware emulates the familiar Super Se-
fial Card, as far as software commands are concerned.
The other difference is that printer and modem connec-
tions are only two of the lics’ three communications abili-
ties, any two of which you can use at a given time. The
third is AppleTalk, protocol firmware for which is built into
the lis just as into the Mac—a significant statement of
Appie's plans for the new Ii in local-area networks, partic-
ularly since networking is an increasingly hot topic in edu-
cational-computing circles these days.
AppleTalk, announced in January 1985, is currently lan-
guishing as a system used primarily to connect multiple
Macs to an office LaserWriter, as Apple still hasn't re-
leased the critical file-server component that will let net:
worked computers share programs and data (if you want
to ruin a friendship with an Apple official, say ‘AppleTalk
file server'’). But once complete, the network promises to
be an affordable alternative to big corporate LAN’s like
3Com's Ethernet, although its speed (230,000 bits per
second) and size (300 meters maximum) are correspond:
ingly less. If networking makes the transition to America’s
schools and smail businesses, it'll be good to see the lics
side by side with the Macintosh.
The Wish List
The lis doesn't have absolutely everything an Apple
hacker could wish for, as project engineers confessed to
us while our escort from Apple’s public-relations staff
blanched and sputtered. While the machine's 8-bit expan-
sion siots provide compatibility with most Apple || add-ons,
the designers considered adding 16-bit slots for more
powerful peripherals, The video circuitry’s place on the
motherboard doesn't allow for quick upgrading as even
more colorful, higher-resolution displays become feasible.
The firmware Monitor includes new commands for the
65C816's extra functions, but Appiesoft is boringly un-
changed, with no support for the new graphics and sound
(although ampersand routines may let programmers tap
some @f the toolbox firmware).
Also, while the liGs is definitely inspired by the Macin-
tosh interface, the Mac remains Apple's performance
leader. It has a faster processor, higher resolution (albeit in
black-and-white), and more ROM- instead of disk-based
Programming tools. The Mac's 68000 CPU also allows
such conveniences as a switcher that supports multiple
programs in memory at once, a feature Apple won't prom
ise for the weaker 65C816.
On the other hand, Apple's Vice President for Product
Development, Jean-Louis Gassée, told us, ‘We are al:
ready working on the successor to this machine. . [and
ensuring] that the software for [the lis} will run on it
even if we make hardware changes at the lowest level.”’
When it comes to upward compatibility, Apple is clearly
hanging on to its good habits.
Besides, for now the lias isn’t meant to be Apple's top
of the line. It's meant to revitalize the Apple II worid—
which it does with a vengeance, with fireworks, with choirs
singing. No other microcomputer company has ever made
a totally new machine that's hardware- and software-com
patible with an old one; no other company has ever had
such a large, loyal installed base to benefit from the maneu-
ver. Seeing the sensational liGs, you realize the slogan "Appie
Il Forever” was wasted on the //c,
SS
October 1986
inCider
WHO
WILL BUY THE IIGS?
“The reincarnation of the Apple II
spirit’’’ For education, home, and
small business, the powerful, high-end
lias combines open architecture with
sophisticated graphics and sound.
by Dan Muse, inCider staff
hat's platinum and goes between the Appie //e and the Apple Macintosh?
The answer: the new Apple lics. Its color is platinum, and Its position in the Apple
ll product line is between the //e and the Mac. Officially, Apple says, the Gs is the
high end of the Apple II family, and the company will market the machine for educational and
home-business applications. Unofficially, the GS has no bounds, and you, the user, will decide
where the Gs fits in.
The cs in
With the release of the Gs, the Apple Computer product line looks like this, ranging from least
powerful and expensive to most powerful and expensive: Apple //c, Apple //e, Apple lias, Mac-
intosh 512, and Macintosh Plus. According to Apple's New Product Manager Randy Battat, the Gs
represents the high end of the II family, but doesn't change the positioning of the //c and /le {although |
Apple says we can expect price cuts). ‘The Gs is a new II. It doesn’t replace anything,” says
Apple's Battat,
Apple had four objectives in designing the ics, says Battat:
@i\t had to be an Apple || and run existing || software.
@\t had to be faster.
@\t needed increased memory addressing,
@\t needed sophisticated graphics and sound capability.
In many ways the Gs offers the best of both worlds. It combines the Macintosh's user inter
face and sophistication with the Apple II's software base and open architecture. But the Gs isn't
a merger of the Macintosh and the II. The Mac and |! will each retain a “unique identity,"
according to Battat.
“In terms of power and capability, there's some overlap with the Mac, Is the market going to
be confused? | don't think so,"" says Apple's Vice President of Product Development Jean-
Louis Gassée.
What makes an Apple Il unique, Battat says, is its “special base’ of thousands of software
packages and the company's ten years of experience in designing Apple || computers. Battat
says this experience let Apple build a Ii that's comparable to the Mac for less money.
If you were expecting to buy the new Gs at a price that rivals the Atari 520 ST or one of the
popular IBM clones, you'll be disappointed.
When inCider editors viewed the Apple lics in June, Apple officials were reluctant to talk
pricing. They did indicate, however, that the cost would be in the $1300 range. Add an RGB
monitor and a disk drive, and the price for a complete system is about $2000. “It's an expen-
55
your II+
Viewmaster 80
Now run
AppleWo:
tks‘on
and keep
full 80 column
compatibility!
hie
a vi i
J PAB ERs
WIZARD 6 ra
VISION 0 rm a2 Z
“OMNIVISION Fs Zz
VIEWMAX 80 ra Zi Fa
‘SMARTERM LTy ye BF
Vineorenst rm Fi Z Z
© ne look at the chart will give you some of the
reasons there's only one smart choice in 80
column cards for your Apple. But the real secret to
Viewmaster 80's success is something even better:
Total compatibility
Each Viewmaster 80 includes our powerful Apple.
Works expand software, allowing AppleWorks to run on
the I+ with only 64K (or more) memory. (We recom:
mend the RamFactor memory card, but any compatible
Apple memory card will work.) The software provides
our full range of AppleWorks enhancements, including
expanded records, word processor, multi-disk saving,
time and date display on screen with any PRO-DOS
clock, and more!
The Viewmaster 80 works with all 80 column
applications, including DOS 3.3, PRO-DOS, CP/M,
Pascal, WordStar, Format Il, Applewriter II, dBase Il
Visicale
Viewmaster 80 delivers for a great price ($139):
* 80 Characters by 24 lines
Multiplan, and hundreds of others — includ:
re just a few of the powerful features the
Fully compatible with all
Apple languages and software + Highest compatibility
with existing 80 column software * Very low power con.
sumption * High speed (18 MHZ) scroll rate * Upper
and
lower case characters and true descenders, both inverse
and normal; all on-screen editing functions are sup:
ported + User-definable cursor shape * Compatible with
Apple I, I+ and Ile « Five-year warranty
Call today to order or for more information, 9 a.m.
to 1] p.m. seven days, or send check or money order to
Applied Engineering. MasterCard, VISA and C.O.D. wel
come. Texas residents add 514% sales tax. Add $10.00
outside U.S.A.
AE Applied Engineering
P.O. Box 798, Carrollton, TX 75006
(214) 241-6060
sive product to build, When you try to build two software
bases under the same roof, there is no way we can make
it as low as the Apple Il is today. We're not going to try
to piay that (low-end) game,” Gassée says.
| don't expect the economy-oriented customer to be
necessarily wanting this [product],’" he adds.
Apple //e users who want to upgrade to the lics can
retrofit their systems for $300-$400 less than the price of
the lias," Tom Virden, Appie’s liGs introduction marketing
manager told inCider.
The as Goes to School
While price is important to everyone, educators are par-
ticularly sensitive to the bottom line. Betsy Pace, Apple's
marketing manager for K-12 education, says Apple is
aware of this. The !lGs will replace the //e at the top of
the K-12 price scale, but, Pace says, the price structure
of the various educational packages shouldn't change
radically.
‘The Gs is the home-education connection,” explains
Pace. She says she doesn't see a parent buying a lics
just for home education, but if a child uses an Apple Il at
school and the parents want a powerful computer for
home business or productivity, the Gs is a likely candidate.
In developing the lics, Pace says, Apple recognized the
vaiue of Apple Il's already in schools and the investment
those schools have made in Apple || products. “The prog:
ress of the Apple liGs doesn’t leave the older computers
behind,” Pace says. Because educators don't have a lot
of money to spend on computers and software, it's impor
tant that what they already have doesn't become obsolete.
The Gs will naturally replace the //e at the high end of
the K-12 price scale. Pace says she believes educators
will continue to buy //e’s, however, because they know
they have the option of upgrading to the Gs. The //e will
continue to be the computer Apple recommends for use
in kindergarten through grade 8. The Gs will be used in
grades K-8 for higherJevel applications, though—for ex
ample, reading programs that take advantage of the Gs’
sound and graphics capability.
The Gs’ power and speed (and software that takes ad-
vantage of them) make it the Apple best suited for the
high-school classroom, according to Pace.
For teachers, Pace says, Apple recommends the lics
because of its strength as ‘a productivity workstation,” It
will let teachers run the instructional programs they use in
the classroom as well as their own classroom-management
software. Another important aspect of the Gs for teachers
is its ability to talk to other computers on the AppleTalk
local-area network.
The Gs is compatible with AppleTalk through its RS-422
intertace. Apple expects the Gs to play a pivotal role in
October 1986
the educational network. According to Virden, ‘The Gs is
the network master.”
The network capabilities of the Gs and its ability to run
16-bit business software make the new II the primary ma-
chine for school administrators, according to Pace. The
Macintosh is reserved for district-level administrators, who
need sophisticated business programs and data communi-
cations. The Macintosh will also be used for niche applica-
tions in grades 9-12 (for example, desktop publishing),
she says.
Pace says the option of retrofitting the //e (replacing the
/le’s motherboard with the ics motherboard) will eliminate
educators’ fear of obsolescence. Educators can expect the
prices of the //e and //c to drop as the Gs enters the
scene. At press time. though, Pace said a figure for the
Gs hadn't been set, but she did note it would be
“aggressively priced.
On the Home Front
Gs should strengthen Apple's solid foothold in the edu-
cational market. Outside school, however, the market posi-
tioning of the Gs isn't as clear-cut.
Apple's game plan is to market the lis as it has mar.
keted the //c and //e, relying on dealer sales and avoiding
at all costs the low end of the market (as well as low
prices). Apple's Virden calls the //e and //ic high-end con-
sumer products, and the lics the high end of the II line
According to Virden, Apple will not market the Gs di-
rectly against low-priced mass-merchandized computers,
such as those from Atari and Commodore. "We are aware
of competition,” says Virden, but he makes it clear Apple
has no intention of getting into a price war. "You know
damned well that we're not going to match the Atari 520,”
he adds.
Instead, he explains, Apple will rely on its strength: “We
are committed to our dealers.” In launching the Gs, Virden
says, Apple has focused on “how can it work best for the
dealers." He notes, We also want to build a grass-roots
movement [by] talking to user groups."
According to Elien Petry Leanse, Apple's user-group
evangelist, user groups will be involved with the lcs at
the product roll-out phase through a cooperative effort
with dealers.
Representatives from about 500 user groups will receive
modified presentations by dealers. "We want to reach out
to end users and make them more comfortable with the
machine,” Leanse says. As “unbiased third parties,” she
adds, the involvement of user groups will benefit the
dealer and the end user.
Moving Toward the Fringes
According to Virden, the Gs will attract users who were
‘on the fringes of deciding which computer to buy: "A fot
inCider
With Z-80 Plus,
lanpeat body of
e oO
sianiein
existence.
Now, get two computers
in one, and all the
advantages of both.
et the CP/M world with the new 2-80 Plus « Applied
duce your Apple Hle* or 11+ to the thou
sands of CP/M programs. Only the 2-80 Plus comes standard with the
eering, and i
new 5.0 sofware, the most advanced system ever for running CP/M
programs.
The new 5.0 boasts advanced features like built-in disk emulation
for popular memory expansion boards, boosting both system speed and
storage capacity. And menu-driven utilities that let you get to work faster.
The 2-80 Plus also lets you cun older CPM programs —all the way down
to Version 16 (2.2 48 the mast popular).
The 2-80 Plus is the only card on the market capable of accessing
more than 64K. If you have an extended 80-column card, al
usable. And if you have RamWorks, RamFactor, o an Apple
card, up to 1088K is available
Bach 2-80 Plus comes with our
PAM Ram Deive software, enabling
an extended 80-column card, RamWorks card or other standard memory
card to work as a hy
to twenty times faster So packages like WordStar
speed Ram disk which runs CP/M software up
ad BASE Il run at
blinding speed
Simply plug the 2-80 Plus into any skit in your Apple, You'll get the
benefits of ewo computers in one —all at an unbelievably low price
‘only $139!)
‘*Pully compatible with ALL CPM software + Fully comy
luding Corvus and the Sider * Fully «
most hard disks, i
patible
with Microsoft disks (no pre-boot required) + Specifically designed
for high speed operation in the Apple te (runs just as fast in. the Apple
1+ and Franklin) — *Runs WordStar, dBASE ff, Turbo Pascal, and ALL
CP/M software with no pre-boot + nC and low
punt allows Z-80 Plus to fly through ns with extreme
mption (we use the Z:80B) + Does EVERYTHING
s do, plus 7-80 interrupts * Five-year warranty
Call today for more information or to order, 9 a.m. to 1 p.m. seven
days, or send check or money ¢ neering. Master
Gard, VISA and COD. welcome. Texas residents add 534% sales tax. Add
$10.00 outside USA
- Applied Engineering
P.O. Box 798, Carrollton, TX 75006
(214) 241-6060
57
Our Ic System Clock offers
automatic time and date stamping,
puts time, year, month, date and day
of week right on your screen!
pplied Engineering's revolutionary IIc System
Slock plugs into either your modem
or printer serial port ... and displays the time
and date right on the AppleWorks screen.
The time feature includes hours, minutes and
seconds, and the date includes year, month, date
and day of week.
All your work is automatically time and
date stamped to give you a complete record of
your work history. And since it's from Applied
Engineering, you'll get our famous no-hassle five
year warranty and a price that will persuade you.
FOR JUST $79, you can give your IIc the
time of day, plus much more.
Fully PRO-DOS compatible
Automatic time and date stamping
Easy to use from BASIC
Date includes year, month, date and
day of week
Time includes hours, minutes, seconds
Time and date stamps AppleWorks files
Auto-access from AppleWorks database
No-hassle five year warranty
Call 214-241-6060 TO ORDER TODAY 9 a.m.
to LI p.m. seven days, or send check or money
order to Applied Engineering. MasterCard, Visa
and C.O.D. welcome. Texas residents add 5'4%
sales tax. Add $10.00 outside U.S.A.
AE Applied Engineering
P.O. Box 798, Carrollton, TX 75006
(214) 241-6060
Tom Vi rden
of business users with //e's have accelerator cards and
upgrades. They're right on the ragged edge.” They're
considering going to MS-DOS and 16 bits, but they don’t
want to give up their Apple || software, according to Virden.
The existence of a computer that runs current Apple Il
software and offers sophisticated sound and graphics and
powertul 16-bit software—a computer that seems to com-
bine the best features of the //e and the Macintosh—may
confuse users trying to decide on a machine. Virden main-
tains that the Mac 512K and Mac Plus will still be the
high-end Apple business systems. ‘The last thing people
want is Apple flip-flopping on position again,” Virden says,
alluding to Apple's previous positioning of the Apple /i/,
Lisa, and Mac as top-of-the-line systems.
But if the customer's toughest decision is which Apple
computer to buy, Apple isn't worried. Gassée says there’s
a philosophical difference between the ll and the Mac.
Users who want to “‘lift the hood" and get inside the
computer will be more likely to look at a lias; others will
want only the easier-to-use Mac. “There are people who
would not touch an Apple |i, and there are people who
would not touch a Mac,"’ Gassée says.
New Life for the Il
While a number of Appie officials are planning the mar-
keting and positioning of the lias, Gassée prefers to talk
about the computer itself: "I'd rather talk about usages
than markets and niches.”
The Apple lics is ‘'the reincarnation of the Appie II
spirit,” says Apple's Gassée. ‘There's so much users can
do [with the a@s}."" It has more power and sophistication
than earlier II's, but for those so inclined, the hood still
lifts easily.
“It's better than compatible, because it's faster," Gassdée
says. He warns, however, that ''100-percent compatibility
is not something you want to guarantee.”
Gassée realizes that the best/aid marketing plans often
go astray. He jokes about his "Zen theory of marketing’:
Put the computer out there and see who buys it.
When Gassée refers to his ‘Zen theory,” though, he’s
only half kidding. While Apple has carefully positioned the
Gs in the educational and high-end home markets, Gassée
hints at the llGs’ greater potential: "We shouid not try to artifi-
cially constrain this product by positioning it as an educational
computer or a home computer... .It could be an interesting
small-business type of machine. My idea of positioning tends
to be simplistic: It's the high-end-technology Apple II." ai
October 1986