Text content (OCR)
$3.50
Volume 1
1]7
Sept. 1, 1987
bales Dek
Spreading the word
The future of Apple evangelists
Page 10
Window On
Outliners, word processors
Page 14
Reviews
NetModem, QuickDEX
Page 19
“Aside from
the business
BSN hings Ido with
my Mec, I'm
always using it
for my music.”
Bass lines and bottom lines
AU
7. rane A
HyperCard’s roots
yield key to its future
BY RUSTY WESTON
MacWEEK Staff
CUPERTINO, Calif. — Just as Bill Atkin-
son says humans link thoughts in scatter-
brained ways, his software child, Hyper-
Card, has a scattered past.
Its future is in becoming the standard
interface for Mac users who want to
customize links between heretofore segre-
gated media; text, sound, graphics, anima-
tion and storage disks.
Nevertheless, it’s the roots of Hyper-
Card that provide insight into Apple’s quest
to empower users and expand microcom-
puting possibilities.
In the zoological sense, HyperCard is
not strictly a new beast. Its ancestry runs as
far back as the dawning of the computer
age, and its contemporary relatives include
Atkinson's Rolodex program, Xerox's
Notecards, Owl International's Guide and
Quickview Systems’ Zoomracks. Unlike
those applications, however, HyperCard
came out of the think tank ready to swim,
walk and drive.
And fly.
Thanks to Apple bundling HyperCard
with new Macs, the product will likely set
See HYPERCARD, Page 21
Apple scanner to show at Seybold
BY ABIGAIL CHRISTOPHER
MacWEEK Staff
CUPERTINO, Calif. — Apple will roll out a
low-cost 300-dpi scanner at the Seybold Desk-
top Publishing Seminar and Conference next
week, plugging a gap in the company’s desk-
top-publishing offerings, according to several
sources close to the company.
The flatbed scanner is driven by the Canon
CS-220 engine, supports 16 levels of gray (4
bits per pixel) and is expected to be priced at
approximately $1,500 ($2,000 with software).
Filling a growing publishing need, the scan-
ner imports gray scale, TIFF (Tag Image File
Format) and MacPaint images into page-layout
and presentation-graphics programs, said the
sources.
‘The scanner will compete with the simi-
larly equipped Hewlett-Packard ScanJet for
the Macintosh, announced Aug. 3, that is
priced at $1,495 stand-alone and $595 addi-
tional for the Apple Macintosh interface kit,
including scanner software.
But Apple is expected to provide scanner
software that will exploit the 4-bits-per-pixel
See SCANNER, Page 21
‘Swift’ 68020 LaserWriter set for ’88
BY ABIGAIL CHRISTOPHER
MacWEEK Staff
CUPERTINO, Calif. — Apple is developing
a high-speed 68020-based 300-dpi Laser-
Writer for release in the first quarter of 1988,
according to several sources close to the
company.
‘The new 32-bit LaserWriter will run at 16
MHz and print approximately 12 pages per
minute, depending on image complexity.
The printer will be configured around a
new, as yet unannounced Canon engine.
‘The price of the printer has not been deter-
mined, but a $6,000 to $7,000 range is being
discussed by Apple’s marketing staff, accord-
ing to the sources.
The new printer, code-named Swift, is one
of anew crop of fast PostScript laser printers
that will appear in 1988, say observers.
Many will be configured around a 68020-
based printer controller board from Adobe Sys-
tems Inc. of Palo Alto, Calif., code-named
Atlas.
The 68020 printer will not be the only
option for users who want to speed up their
LaserWriter output. PostScript accelerator
boards for the LaserWriter and LaserWriter
Plus are available for approximately $2,000
from companies such as Olduvai Software of
Coral Gables, Fla.
“The new LaserWriter will be well-received
in the production environment and in the work
group. This kind of printer speed will do well
in corporations,” said Ed Wong, a research
analyst in electronic-publishing services for
Dataquest of San Jose, Calif.
“But relative to the LaserWriter and Laser-
Writer Plus, that [$6,000 - $7,000 estimated
cost] sounds pricey. It depends on what mar-
kets Apple is going after with this,” he said.
David Rosenthal and other musicians
use Macs both for business and art
Page 8
ZOOM IN
50%
‘Source hly 1087 Create SuatejocMacWEEK
‘Apple plans new ‘spinouts,’ says Sculley’s book
BY RUSTY WESTON
MacWEEK Staff
CUPERTINO, Calif. — Apple plans to spin off
more companies that will join Claris Corp. in a
“federation” of Apple satellites, President John
Sculley says in his new book. The strategy will
allow Apple to diversify without becoming a
massive bureaucracy.
The new companies, called “spinouts,” are
likened by Sculley to specialized planets orbit-
ing around “mothership” Apple.
Sculley’s “Odyssey: Pepsi to Apple” will
be published Oct. 15 by Harper & Row and
serialized in a September issue of Fortune
magazine. Co-authored by John A. Byme, the
book is expected to become a best-seller, with
an initial hardcover printing of 100,000.
See SCULLEY, Page 21
NEEDS IS
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ANY PICTURE.
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MACINTOSH OR IBM COMPATIBLE.
The Microtek Scanner can be used with either system.
And naturally, it works with the most popular publishing
software for both.
INCOMPARABLE VALUE.
For ascanner this sophisticated,
you'd expect to make a heavy investment.
But the Microtek Image Scanner is less than
the cost of a laser printer and can pay for itself
in no time in saved labor and production costs.
It’s simply the best way to improve your publish-
ing image. For more information call 800-654-4160
(Inside California 213-321-2121). And be sure to ask about the
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well, which integrates text
and images. MICROTEK
16901 S. Western Ave. , Gardena, CA 90247.
See us at MACWORLD Expo - August 11-13 - Booth 500
We are showing MS-300A, MSF-300C, MS-300C, SCSI Interface
MacWEEK
NEWS
Sept. 1, 1987
CONTENTS
NEWS
New printing routines needed to tap ImageWriter LQ’s full potential 05
Rugged Mac challenges harsh working environments 06
Computers contribute to the bass line and the bottom line 08
Business WatcH
Evangelists will continue to spread Apple gospel 10
Hard-disk drive market hits summer doldrums 10
Winpow On
Outlining programs: Software jacks-of-all-trades 14
Word processing: Gaining respect in the business world 17
REVIEWS
Shiva offers a sensible solution for the problems of modem access 19
QuickDEX is a handy way for storing often-needed information 19
Market WEEK on word processing 16
Opinion
Letters to the Editor 11
John Edwards: Communicating ll
Mac the Knife n
LATE NEws
Red Ryder upgrade available only by mail order
BEAVER FALLS, Pa. — Red Ryder 10.0, a long-awaited upgrade to The FreeSoft Co.’s popular
telecommunications program, is set to ship this week.
Unlike previous versions, which were distributed as shareware, the new release will be avail-
able only by mail order from the developer for $80.
To upgrade, registered owners must send a check for $20 and their Red Ryder master disk with
the exact name under which they registered. “10.0 Update Request” should be written in the
lower-left corner of the envelope and circled.
The FreeSoft Co. is located at 150 Hickory Drive, Beaver Falls, Pa. 15010; (412) 846-2700.
Insignia develops DOS emulation program for Mac II
SAN FRANCISCO — There’s more than one way to emulate an operating system.
Insignia Solutions has developed a DOS emulation software program for the Mac II called Soft
PC for the Mac. The $595 program will only run under A/UX, Apple’s UNIX for the Mac II, and
not under the standard Mac operating system. The shipping date for Soft PC is tied to the ship-
ment of A/UX, which will not ship until the beginning of next year.
Soft PC will allow Mac II users to run UNIX programs concurrently with DOS applications.
The system will require an external 5.25-inch disk drive to run DOS applications.
A Motorola 68020-based computer, such as the Mac II, provides IBM PC XT performance,
and a 68020 running at 25 MHz offers PC AT performance, according to tests conducted by
Motorola and Insignia.
Insignia is located at 1225 Post St., Suite 625, San Francisco, Calif. 94109; (415) 771-7001.
Program converts PostScript to Compugraphic commands
WILMINGTON, Mass. — Compugraphic Corp. jumped into the PostScript typesetting market
last week with the announcement of a hardware/software package that converts PostScript files
from a Macintosh or IBM into Compugraphic typesetting commands.
CG Script supports hundreds of PostScript application packages, including PageMaker, Word
and Adobe Illustrator, for output on Compugraphic machines. The package, including software
and a unit to be plugged into the Mac’s modem port, is set to ship in January and will cost $9,995
for use with MCS 8000/8400 photo units and $12,995 for CG 9600/9700 Imagesetters.
Compugraphic Corp. is at 200 Ballardvale St., Wilmington, Mass. 01887; (617) 658-5600.
Sharp to color the peripherals market
BY CLIFF LEHMAN
MacWEEK Staff
MAHWAH, N.J.— Following the path blazed
by its recently announced color scanner, Sharp
Electronics Corp. will introduce two color
printers and an erasable optical disk in the first
three months of 1988, according to Mark
Albanese, product manager for Sharp.
The JX-550 Thermal Printer, a 300-dpi
color-thermal transfer printer, is tentatively
priced at $8,995.
Mac compatible, the JX-550 is intended
for color proofing and color separations on
company magazines and newsletters, as well
as for design and engineering applications,
Albanese said.
The machine will offer yellow, magenta,
cyan and black color ribbons that combine for
The JX-450 Color Scanner precedes two new printers.
the seven printing colors of black, magenta,
yellow, cyan, red, green and blue. The machine
will come with 4 Mbytes of memory — |
Mbyte for each of the four basic colors.
Quark Inc. of Denver has promised to sup-
port the printer, and Sharp is working on sign-
See SHARP, Page 4
Apple purchases a piece of Sybase
BY RUSTY WESTON
MacWEEK Staff
BERKELEY, Calif. — Although it will take a
year until a custom-tailored Mac version of
Sybase Inc.’s relational database management
system for on-line transactions hits the market,
Sybase has found a strategic new partner in
Apple.
Apple’s Strategic Investment Group, along
with a few investment banks, has purchased a
minority equity-investment in the 3-year-old
Berkeley, Calif., software company. Apple rep-
resentatives would not say how much of the
$3.3 million venture Apple purchased or what
percentage of the company is owned by Apple.
“From Apple’s viewpoint, this is very
important to our customers in large, multiven-
dor environments,” Marianne Lettieri, Apple’s
corporate public relations manager, said.
“Sybase provides a software engine for dis-
tributed database applications in a multi-user
environment.”
“Our database technology [combined] with
the Macintosh architecture can become a key
to meeting the needs of tomorrow’s networked
environments,” said Mark Hoffman, Sybase
president. “We believe our technologies are
complementary and our companies share a
vision of micro-to-mainframe connectivity.”
See SYBASE, Page 4
Target aims high with Scoop
BY ELINOR CRAIG
MacWEEK Staff
MIAMI — Target Software Inc. is aiming its
new page-layout program at the high end of the
market even though $495 is a mid-range price
for a desktop-publishing program.
“Scoop achieves tasks that traditionally
were done only by typesetting workstations,”
said Sal Patalano, CEO of Target Software.
But developers and analysts are questioning
why the first upgrade is scheduled only one
month after the company’s delayed release of
the product.
“If all that Target promises works, it sounds
like a good product,” said Julie Desrosiers, an
analyst with CAP International in Marshfield,
Mass.
“Target has a long road ahead of it,” said
Mike Solomon, vice president of sales and
marketing at Aldus Corp. in Seattle. “There are
many good products on the market.”
Scoop’s best attributes are quick processing
and ease of editing, said Tom Weinkle, a
graphic designer in Miami. “Scoop runs in
RAM so it processes very fast,” he said. “Edit-
ing can be done without going to another appli-
cation or document. When I open Scoop, I
don’t have to bother with anything else.”
Rotating text and graphics can be done with
increments of one degree. And type can be
stretched from 12 percent to 800 percent with
an automatic slanting of margins.
‘The program is easy to use and will be
PostScript compatible, including clones,
according to Dawn Wetterling, marketing
director at Target Software.
Although Scoop was well received at the
Mac Expo in Boston last month, Target Soft-
ware had few copies of the program to sell,
according to David Schechter, an industry ana-
lyst with Homans McGraw in Boston.
“Their credibility is at stake,” said CAP’s
Desrosiers. “They told us their upgrade was
coming in eight to 10 weeks, which means
they wanted to get something out by the expo.
It will be interesting to see how long it takes
them to get their upgrade together.”
The key features scheduled to be added in
the new version are TIFF compatibility, batch
spell checking, search and replace (now in a
limited version), and color viewing capability
for the Mac II, said Wetterling.
“They just had to get something immediate-
ly out as a new contender in a challenging mar-
ketplace,” said Craig Cline, associate editor of
the Seybold Desktop Publishing Report.
MacWEEK
Sept..1.21987
NEWS
SHARP.
Continued from Page 3
ing up more software support in the Mac envi-
ronment, Albanese said. The JX-550 currently
has no provisions for a page-description lan-
guage, but, Albanese said, Sharp “is always
looking at that area.”
The JX-550 prints at three quality levels:
Fast, Fine I and Fine II. Using all four basic
colors, the machine will take 60 seconds to
print a page at the Fast quality level; 90 and
150 seconds to print a page at the Fine I and
Fine II levels, respectively.
‘The JX-450 Color Scanner, to be intro-
duced this month, according to Albanese, scans
at 300 dpi and is list priced at $5,995. With a
Mac interface board from National Instrument
of Austin, Texas, that costs between $495 and
$550, the scanner is compatible with the Mac
Plus, SE and II.
‘The scanner can be set to scan 24 bits per
pixel for 16 million colors; 8 bits per pixel of
gray for 256 gray levels or 1 bit per pixel for
line art. It also uses an edge detection function
to enhance the sharpness of line art.
The third product, the JX-725 Ink Jet Print-
er, uses the same four basic colors as the JX-
550 and mixes them to produce red, green and
purple.
‘The 180-dpi printer is priced at $1,395 and
takes four minutes to deliver a full-color image
over an 8.5-by-8.5-inch area. The JX-725 will
print at 23 cps in magenta, yellow and cyan
and 46 cps in black.
Sharp also plans in the first three months of
1988 to introduce an optical disk that can be
erased and rewritten repeatedly, said Albanese.
The 380-Mbyte Magneto-Optical Disk is
priced at $6,500 and will include cables and
software for either the Mac or IBM environ-
ment, Albanese said.
Albanese said Sharp sees the Magneto-
Optical Disk as a very large archival device for
image databasing and storage for graphic
artists, desktop publishers and others.
“The Magneto-Optical Disk can be written
on the same exact spot | million times,”
Albanese said.
Sharp Electronics can be contacted at P.O.
Box 650, Sharp Plaza, Mahwah, N.J. 07430;
(201) 592-9500.
SYBASE
Continued from Page 3
The Sybase system’s structured query lan-
guage also will pave the way for Macs to talk
to IBM mainframes — something corporate
and government users have been pining for.
Dan Eilers, director of Apple’s Strategic
Investment Group, said, “We don’t pick suc-
cessful companies, we develop them.”
Sybase is the group’s fourth investment
this year, joining Forethought Inc., maker
of PowerPoint desktop-presentation soft-
ware; OSI software vendor Touch Communi-
cations; and Chromaline, a start-up in Los
Altos, Calif., which has chosen to keep its
technology proprietary.
Eilers said the Apple group plans to invest
in four or five such ventures each year.
Previously, Apple had said it would post-
pone purchasing horizontal applications soft-
ware until its software spinoff, Claris Corp.,
becomes independent. But the company and
Sybase say that DataServer and DataToolset
are system, rather than application, software.
“There should not be a conflict with Claris
because Claris is fundamentally doing applica-
tions software,” Eilers said.
“Tt is a tool for horizontal applications,”
said Richard Scheffer, Sybase’s manager of
marketing communications. “We sell it to
value-added remarketers who develop applica-
tions for specific vertical market segments and
who market those applications within those
market segments.”
According to Esther Dyson, editor and pub-
lisher of the industry newsletter Release 1.0,
Apple will benefit from the Sybase deal.
“Sybase is the most interesting thing to come
along in relational databases,” Dyson said.
Sybase features Trigger, which allows the
user to monitor important data changes in any
application. For example, when a $25,000 sale
is made, an electronic message may be auto-
matically sent to a sales manager.
“We see people using Sybase in a network
of Macs or [with] a Mac tied into large com-
puters,” said Scheffer.
He said the company’s products, DataServ-
er and DataToolset, are currently available on
Digital Equipment Corp.'s VAX computers
and Sun Microsystems Inc.’s workstations.
Scheffer predicts the market for Sybase will
grow to $100 million in a few years.
“They are a hot little relational database
company,” said Michael Orsak, an Apple ana-
lyst with Robertson, Colman & Stephens in
San Francisco.
Sybase is located at 2910 Seventh St.,
Berkeley, Calif. 94710; (415) 548-4500.
These Fortune 500
General Motors Exxon Ford Motor IBM Mobil General Electric AT&T Tex
Nabisco Shell Oil Boeing United Technologies Procter & Gamble Oc
Rockwell International Allied-Signal Eastman Kodak Dow Chemic:
Petroleum Xerox PepsiCo Standard Oil General Dynamics Kraft Coca-C
Digital Equipment Unocal Unisys Caterpillar. Raytheon LTV Hewlett
Motorola Pillsbury Weyerhaeuser Northrop Ralston Purina Internatior
Bristol-Myers Martin Marietta PPG Industries Alcoa General Mills CPC
Champion International Campbell Soup H.J. Heinz Bethlehem Steel K
Laboratories Time Ime. SmithKline Beckman Boise Cascade Eli Lilly Dr
Motors Grumman Scott Paper Cooper Industries Navistar Internatio!
Products USG Gillette Gannett Ingersoll-Rand Farmland Industries F;
Corp. Combustion Engineering Squibb Lever Brothers Lear Siegler Sherin
Harris Land O'Lakes Hershey Foods Singer Rohm & Haas Tribune Pit
International Armstrong World Industries Manville Knight-Ridder Apple
Black & Decker Pennzoil Brunswick Mack Trucks Olin Int'l Minerals |
Semiconductor Cental Soya AMAX Gould Sundstrand Square D Te
Foods Data General Intel Washington Post EG&G E-Systems Dc
National Starch & Chemical Timken Esselte Business Systems Harco
Equipment Varian Associates Dayco M/A-GCom Champion Spark Plug
Howell Cincinnati Milacron Rorer Group General Instrument Mac
Raychem A.H. Robins Tandem Computers GAF Amdahl Briggs & St
Bausch & Lomb Storage Technology Telex Snap-on Tools Loral B
Computer Cameron Iron Works Intergraph Westmoreland Coal Cra
Manufacturing Harte-Hanks Communications Advanced Micro Dev;
Bard Foxboro Phillips Industries Herman Miller Stanadyne SCI Sys
XMidex Fleetwood Enterprises
..read Mac
BY ELINOR CRAIG
MacWEEK Staff
CUPERTINO, Calif. — The fancy paper-han-
dling abilities of Apple’s new ImageWriter LQ
have yet to be tapped, according to officials
from several publishers of word-processing
programs.
‘That is because application programs need
a new printer driver to make use of the feature,
ImageWriter LQ requires new routines
informed of this requirement,
The LQ has three paper bins to. choose
from. This means letterhead can be in one bin
and other paper in another. The ImageWriter
LQ requires that applications send the docu-
ment as a whole so that the printer can orga-
nize which page prints on what paper. Current-
ly, each page is sent over one at a time. The
LQ reads this as a series of first pages.
NEWS
MacWEEK
Sept. 1, 1987 075
to access the multiple-paper-bin option,
according to Omar Khalifa, LQ project manag-
er at Apple.
But, he said, Apple informed developers
well in advance.
WordPerfect, scheduled to be released in
October, will have the correct print routine —
but not because Apple wamed the developer.
“We stumbled across the problem because
we use the LQ here,” said Nolan Larsen, man-
ager of Macintosh development for WordPer-
fect Inc. in Orem, Utah. “Otherwise we would
but some developers said they were not Applications will need a new print routine —_not have known about it.”
Ann Arbor Softworks, developer of Full-
Write Professional, which is due out mid-
September, also found and addressed the prob-
lem on its own, according to Phil Lipetz, presi-
dent of the Newbury Park, Calif. company.
Microsoft Corp. of Redmond, Wash., was
warmed by Apple and will be addressing the
problem, according to a spokeswoman. But she
would not say when the upgrade is due out.
Neither T/Maker Co. of Mountain View,
Calif., nor MindWork of Carmel, Calif., were
told about programming needs for the Image-
Writer LQ, said company representatives.
Companies...
co E.|. du Pont de Nemours Ghevron Chrysler Philip Morris Amoco RJR
idental Petroleum Atlantic Richfield Tenneco USX McDonnell Douglas
Westinghouse Electric Goodyear Tire & Rubber Lockheed Phillips
a Minnesota Mining & Manufacturing Sara Lee ITT Union Carbide
2ackard Honeywell Johnson & Johnson Monsanto W.R. Grace TRW
| Paper Colgate-Palmolive Texas Instruments Emerson Electric NCR
nternational North American Philips Litton Industries Pfizer IC Industries
mberly-Clark Merck Amerada Hess American Cyanamid Eaton Abboit
sser Industries BASF Owens-Corning Fiberglas Deere American
al Control Data Kellogg Teledyne Mead Armco FMC Times Mirror Avon
sehauf Wang Laboratories Johnson Controls Hercules James River
Plough Jim Walter Cummins Engine Upjohn Kaiser Aluminum & Chemical
2y & Bowes Air Products.& Chemicals Morton Thiokol AMP Allegheny
Somputer Corning Glass Works Westvaco Joseph E. Seagrams & Sons
Chemical Polaroid Crown Cork & Seal Ethyl McGraw-Hill National
‘tronix Amstar Adolph Coors Becton Dickinson Perkin Elmer Dean
y Jones Avery International Pennwalt Rexnord Dow Corning Ball
rt Brace Jovanovich Fairchild Industries Vulcan Materials Clark
.one Star Industries Deluxe Check Printers Prime Computer Bell &
nillan Chromalloy American Economics Laboratory Hughes Tools
attom Nalco Chemical Nashua Dennison Manufacturing Wm. Wrigley
j Three Industries Media General Tracor Rohr Industries Compaq
' Research Kaman H.H. Robertson Georgia Gulf Jostens Butler
es Ametek CooperVision Standard Register Shaw Industries C.R.
2ms Scientific-Atlanta Seagate Technology Millipore Barnes Group
WEEK every week.
Rival to the Mac II
may arrive from Japan
BY ABIGAIL CHRISTOPHER
MacWEEK Staff
MAHWAH, N.J. — Apple competitors have
yet to discover a way to clone the Macintosh,
but that hasn’t prevented them from borrowing
some the Mac’s best features for otherwise
incompatible computers.
Sharp, a major player in the low-end
Japanese workstation market with its $3,150
X-68000 computer, is now considering bring-
ing this Mac II competitor to the United States,
adding yet more pressure to an increasingly
confusing and competitive market.
The icon- and command-driven X-68000
computer, based on the Motorola 68000 micro-
processor, runs at 10 MHz and includes 16 bit
planes of color and 5.25-inch disk drives. The
16-bit frame buffer provides simultaneous dis-
play of 65,536 colors and resides on the Sharp
computer’s motherboard as a standard feature.
By comparison, the 68020-based Mac II
runs at 15.6 MHz and includes up to 8 bit
planes of color. Apple’s 8-bit frame buffer for
the Mac II provides simultaneous display of
256 colors. The Sharp computer offers more
memory than the Mac II (1 to 12 Mbytes) but
less room to grow (two expansion slots).
The wrinkle in Sharp's plan is that the X-
68000 runs its own proprietary operating sys-
tem, making it difficult for programmers to
write code for it. Basic and assembler compil-
ers are available for it now, and more are under
development.
The Sharp computer supports Genlock stan-
dard on the motherboard for television standard
NTSC and PAL video output.
Apple third parties such as Computer
Friends of Beaverton, Ore., and Matrox of
Quebec, Canada, are developing Genlock and
image-processing hardware for the Mac II.
Sharp’s standard monitor is 15 inches and pro-
vides resolution of 1,000- by- 1,000 pixels. The
virtual-color monitor offers multiple display
modes: 768 by 512; 512 by 512; 256 by 512;
and 256 by 256. The Sharp monitor doubles as
acable-ready television.
The Sharp interface is Mac-like; it “is icon-
as well as command-driven and supports over-
lapping windows, a control panel and pop-up
menus,” said Mark Alabanese, Sharp market-
ing and sales manager for peripherals.
The interface includes icons such as a trash
can for deleting files, a copier for copying files
and a printer for printing files.
MacWEEK
Sept. 1, 1987 N E W 5
Rugged Mac challenges harsh working environments
BY JIRI WEISS
Mac WEEK Staff
BILLERICA, Mass.— The Mac of steel is
here, taking the Macintosh II out of the office
and into the harsh factory and lab environ-
ments until now dominated by minicomputers,
industrial PCs and controller boards.
The rugged model of the Mac II, Automatix
Inc.'s AI 90, is designed for analyzing data,
controlling laboratory instruments and running
a computer vision system to control an assem-
bly line.
Automatix, an Apple value-added reseller
(VAR), has rearranged and made the insides of
the Mac II modular to make it easier to service
and small enough to fit in a steel box about 20
percent larger than a standard Mac II.
The steel enclosure protects the AI 90 from
electromagnetic and radio wave interference.
The computer is rated for 10- to 50-degree Cel-
sius temperatures and can be mounted flat
against a wall or on a standard 19-inch rack
used for electronic equipment.
“The Macintosh will win out in the factory
for the same reasons it is winning in the office:
ease of use,” said Joseph Campbell, director of
Automatix’s industrial control division.
The cost of training in factories is higher
than in offices, and it’s harder for a product to
gain acceptance, Campbell said. “People who
traditionally have been unwilling to interact
with personal computers can now do so with-
out having to learn a cryptic set of commands.”
The AI 90 CPU sells for $7,900 with 1
Mbyte of RAM and a floppy drive. Options
include a $142 standard Apple keyboard, a
$2,800 20-Mbyte hard disk and a $989
monochrome monitor and video card.
Automatix plans to release an industrial
monitor within the next few weeks with a fil-
tered fan system and the same shielding and
grounding as the AI 90, Campbell said.
The AI 90 constantly monitors its own
internal temperature and power supply so the
machine can be shut down without losing data.
After a power outage, the machine comes on
line automatically. A power amplifier lets users
plug in an external speaker.
“You can have a voice annunciator telling
the user on the factory floor what’s wrong,”
Campbell said.
While the AI 90 can be used to run all Mac
II software, Automatix said it expects the AI
90 will be used on the factory floor, primarily
as a dedicated machine. “The extra bonus will
COURTESY AUTOMATIX INC.
‘The AI 90 is an industrial-strength Mac II designed to withstand the rigors of factory and lab environments,
Columbia, Md.
“The AI 90 is a good first step. But there’s
still a lot more work to be done,” Ferris said.
Controller boards are specialized computers
that control robot arms, turn on valves, check
sensors and sometimes control hundreds of
processes in parallel, he said.
Robert Flisik, general manager of Multicon
Inc. of Cincinnati, said he hopes the AI 90 will
become a general platform that will replace
these boards. “You'll see standard boards that
will plug into the AI 90, which will give it a
number of functions,” Flisik said.
Automatix Inc. is located at 1000 Tech
Park Drive, Billerica, Mass. 01821; (617)
667-7900. i
be that the data captured by AI 90 can be used
in other applications, such as spreadsheets and
graphics programs,” Campbell said.
The AI 90 runs a number of existing appli-
cations, such as National Instruments’ Lab-
View, an instrument-simulation program that
makes the Mac act like an oscilloscope, for
example, or statistical process control from
Applied Statistics Inc. of St. Paul, Minn., used
for sampling products coming off an assembly
line, Campbell said.
But industrial automation applications
await development of an add-in, pro-
grammable controller board, said David Ferris,
a manager of systems engineering for the
automation division of Westinghouse in
Jasmine cuts hard drive prices
SAN FRANCISCO — In the face of a barrage
of storage products hitting the market, Jasmine
Technologies Inc. reduced the price of its Direct
Drive 160 external hard-disk drive by $600.
The 19 percent cut puts the price of the drive
at $2,899, down from $3,499,
Jasmine also has expanded its line with the
introduction of the BackPac 40-Mbyte drive,
priced at $1,299, and a 5.25-inch, 10-Mbyte
removable-cartridge system that sells for $999.
Jasmine is located at 555 De Haro St., San
Francisco, Calif. 94107; (415) 621-4339.
Deneba files suit against former marketing partner Target
to repay Deneba for purchases of Target trade.
“Additionally, Deneba has incurred special
damages as a consequence of Target’s breach
ofits publishing contract due to delays
incurred and interruption of marketing of its
product before it could resume the sale of its
product line.”
Target began selling its Scoop desktop-pub-
lishing software at Mac Expo in August.
Target and Deneba would not comment on
the legal action. i
MIAMI — One month after terminating its
marketing agreement with Target Software,
Deneba Systems has filed suit in Dade County,
Fla., against its former partner.
The complaint said, “As a direct result of
the breach by Target, Deneba has incurred
damages of at least $157,000 for sales through
April 1987.”
The complaint asks for additional damages
of “an estimated $30,000 for sales through
May 1987 and $7,500 for the failure of Target
EXECUTIVE EDITOR
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VY National
Semiconductor
We were read
for the Mac Ilalmost
before they were.
ae.
INTRODUCING THE
NS8/16 MEMORY
EXPANSION BOARD
FOR THE MACINTOSH II
National has been providing high-
level add-in products for over a decade.
We've helped well over a hundred thou-
sand multi-tasking, multi-user business
environments run faster and better. So
even before Apple was ready with the new
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In fact, we viewed the Macintosh" II
as an ‘open’ invitation to provide power
users with the right tools. And now we're
proud to introduce the NS8/16 Memory
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GET 4, 8, 12, OR 16 MBYTES
OF RAM FEATURING:
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ing. High Resolution Graphics. Big
Macintosh and Macare trademarks of Apple Computer, Inc.
UNIX is a registered trademark of AT&T Bell Labs.
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©1987 National Semiconductor Corp.
hy
Databases and Spreadsheets. Financial /
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AND RUN A/UX
MORE EFFICIENTLY
High-end applications will run at top
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In the Macintosh II operating system,
the RAMdisk utility allows an application
to treat the NS8/16 as one, or a series,
of pseudo disk drives, accessing files at
NuBus memory speeds.
So memory intensive applications will
go much faster. As will switching between
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ALL WITH QUALITY
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National
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MacWEEK
Sept. 1, 1987
NEWS
Play it again, Mac
Computers contribute to the bass line and the bottom line
BY STEVE CUMMINGS
Special to MacWEEK
One of his Excel spreadsheets keeps track of an
inventory of high-tech business machines,
instantly reporting changes in their value for
tax and insurance accounting. Another logs his
professional time and calculates his accounts
receivable. He prepares his business correspon-
dence with MacWrite, bills his clients on forms
drawn up in SuperPaint and records his,
appointments with SideKick.
Like many businessmen, David Rosenthal
has discovered the Mac. But he is no lawyer or
import/export entrepreneur. He is Cyndi Lau-
per’s keyboard player, a musician who per-
formed on her recent world tour and whose
work will be heard on her next album. And as
is typical for many contemporary electronic
musicians, the Mac is not only managing his
professional life, it is an integral part of his
music-making.
“Aside from all the business things I do
with the Mac, I’m always using it for my
music,” Rosenthal said.
Those in more conventional careers will
likely find some of the hardware and software
tools of today’s computer-equipped musician
unfamiliar. Traditional musical instruments
have been largely replaced by synthesizers,
which create new sounds from scratch; digital
samplers, which can record everyday sounds
and play them back from a keyboard; and drum
machines, which are laptop-size full-percus-
sion sections. Their sounds can be uncannily
lifelike, but these instruments are computers in
their own right. Relying on microprocessors to
create and control its sound, a synthesizer can
be a sweet string ensemble at one moment, a
distorted electric guitar the next and then a
completely new instrument.
Connectivity came to the music industry in
1983, when instrument manufacturers agreed
on a simple serial communications protocol
called the Musical Instrument Digital Interface,
better known as MIDI. In the simplest use of
MIDI, one instrument tells another which notes
or drum beats to play and what expressive
nuances of volume and vibrato each note
should have. But in more sophisticated
applications, a musician can control an entire
electronic orchestra from a single keyboard
(or computer), choosing the sounds each
instrument makes, adding special effects and
keeping complex rhythmic patterns in perfect
timing.
MIDI is the platform from which the
widespread computerization of music has been
launched, Once equipped with a MIDI inter-
face, an external device that converts the
modem or printer socket to a five-pin MIDI
port, the Macintosh can send and receive MIDI
data just as if it was a synthesizer, given the
proper software.
Sequencers are to serious music software
what spreadsheets are to general business com-
puting. They allow the musician to record,
store and replay a performance much as a tape
recorder would but with a key difference: The
recording, or “sequence,” is digital MIDI data
rather than the music itself. In the form of this
data, the pitch and timing of each note can be
independently and precisely altered, a feat that
is impossible with a tape recording.
Each time the sequence is played back, the
computer functions like an electronic player
piano mechanism, actually playing the instru-
ments again via MIDI. This means that the
musician can play the piece with different
sounds or even different instruments until the
arrangement is right, without ever having to
rerecord the sequence.
Other staples of the electronic musician’s
software arsenal are voice editors and librari-
ans, used to create, alter and file collections of
synthesizer and digital sampler sounds. To
shape new sounds on most synthesizers, tens of
parameters must be adjusted with a handful of
buttons and knobs and a tiny display. But with
the Mac and a full-screen voice editing pro-
gram, the process is much simpler. Once the
sounds are created, the librarian software lets
the musician group, for example, imitation
woodwinds or Latin instruments and then store
them on a disk for ready access.
Although some musicians use prerecorded
sequences during live performances, most
assign the Mac to the more modest role of
sound librarian while on the road. Chick Corea,
a major figure in contemporary jazz, tours with
a Mac that is used to load new sounds into his
Kurzweil keyboard during concerts, according
to his keyboard technician, Mick Thompson.
It’s in the recording studio, however, where
the Mac sees its heaviest musical use. Rosen-
thal often records with the MidiMac sequencer
from OpCode Systems of Palo Alto, Calif, and
relies heavily on OpCode voice editing and
librarian software in the studio. Another
OpCode user, Brian Bell, a recording engineer
and consulting technician, routinely employs
the Macintosh in sessions with artists like Neil
Young and Carlos Santana. And the Macintosh
figured prominently in the production of
Corea’s latest album, “Light Years,” at press
time in sixth place on the jazz charts.
The Macintosh gets perhaps its most
demanding recording studio workout in the
production of motion picture and video sound-
tracks for feature films and television commer-
cials. Often working under last-minute dead-
lines, the composer has to create music and
special effects that perfectly reinforce the
mood of the visual images they will accompa-
ny. He also is responsible for precisely syn-
chronizing the sounds with the events on the
screen. With professional sequencing pro-
grams and a newer genre of software specifi-
cally intended for synchronizing the audio
and visual media, the Mac is taking on a piv-
otal role for many film and video composers.
Working in his home studio in Glendale, in
the Los Angeles area, Alan Howarth used syn-
DEBRA SCHULKE
thesizers to create the sound effects for a host
of popular films, including “Raiders of the Lost
Ark” and the four “Star Trek” pictures, and the
musical scores for John Carpenter films from
“Escape from New York” to “Big Trouble in
Little China.” Of late, the Mac has become an
integral part of his recording technique.
“J start with video tapes of pieces of the
film. When I’m ready to record, I synchronize
my 24 track [tape deck] with the video, start
Performer (a sequencer program from Mark of
the Unicom in Cambridge, Mass.) and record
simultaneously into the 24 track and into Per-
former,” Howarth said.
“Tf the first take is right, it’s right, and Per-
former is just a backup,” he said. “But if
there’s something that I’m not satisfied with, I
can modify it in Performer until it’s perfect. At
that point we roll the same portion of the
movie and record onto tape again, only this
time the computer is playing the music.”
Howarth is also using a prerelease copy of
Cue Sheet, software for music/video synchro-
nizing from Digidesign of Menlo Park, Calif.
“If I’m making a gunshot sound, all [have to
do is go to the frame where you can see the
first little spark coming out of the barrel,” he
said. “When we record the sound track, the
software automatically fires the gun perfectly
— bam!”
If the performing musician needs a large
sound collection, the specialist in sound effects
needs a truly huge library. Frank Serafine,
another Los Angeles “sound designer” and
composer with major films and commercials to
his credit, catalogs more than 15,000 sound
effects with Microsoft Works.
“I might have 20 different dog barks
recorded in different places in my library,” said
Serafine, “but all I have to do is type in the
word ‘dog’ and Works will list all of them. The
amount of time I save is amazing.”
Like other Macintosh musicians, Serafine
often composes with sequencers such as Midi-
Paint from Southworth Music Systems of Har-
vard, Mass., but he has also integrated the Mac
into the recording process itself. Using
MegaMix, a hardware/software package from
Intelligent Musical Devices in McCormick,
N.Y., Serafine can automate the control of the
studio mixing boards that funnel the music to
the recording tape.
Musicians may have plenty of strictly musi-
cal tasks for their Macs, but Rosenthal isn’t
alone in demanding business duty from the
machine as well. Keyboard technician Thomp-
son uses MacDraft to plan the way an 11,500-
pound keyboard arsenal will be set up on stage.
“The band equipment we have takes up a
lot of room,” said Thompson. “If someone
wants to book us, we get the hall’s stage
dimensions and use MacDraft to see if we can
squeeze everything onto the stage. We keep
files of the venues that we play so we'll know
how to set things up the next time.”
In addition to his recording studio activities,
Brian Bell is a systems integrator for the music
industry. He said his Portland, Ore.-based com-
pany, Synthbank, provides clients with a Mac
package that “handles spreadsheet projections
of tour financials and recording budgets, work
orders in the studio, distribution of royalties,
everything related to the music business.” Bell
said sales to major names in the industry have
been strong, and the company will soon be
expanding to six offices nationwide.
Music is both an art form and a multibillion
dollar industry. There are contradictions in that
combination, but many professional musicians
are finding that the Macintosh is equally valu-
able for its contributions to the bass line as
well as the bottom line. i
SNAPSHOTS
First accelerator board for portable Dynamac
ORMOND BEACH, Fla. — The first accelerator board for the portable Dynamac will be shipped
this month by Novy Systems Inc.
Based on a Motorola 68020 microprocessor, the 16-MHz add-on board was unveiled at Mac
Expo by Dynamac of Golden, Colo.
The accelerator board comes with the choice of no memory, | Mbyte or 4 Mbytes of memory,
said Richard Smith, Novy product manager. The 68020 chip and zero memory model has a sug-
gested list price of $1,095. A complete system that includes a 68881 math coprocessor and 1
Mbyte of memory sells for $2,895. With 4 Mbytes of memory, the price rises to $2,895, he said,
Apple has a value-added reseller agreement with Dynamac, selling the company the entire
logic board, keyboard, mouse and internal floppy drive.
Novy Systems Inc. is located at 69 Ravenwood Court, Ormond Beach, Fla. 32074; (904) 427-
2358.
MicroMaps offers Mac users the world
LAMBERTVILLE, N.J. — Macintosh users now have the work of a professional cartographer
available in software form through the use of MacAtlas from MicroMaps.
Priced at $199, MacAtlas includes clip art of more than 60 maps, including maps of all 50
states by county, the United States by state and
the continents by country, including major cities.
‘The maps are designed in PICT format so that
they can be imported into any program that
accepts PICT documents, such as PageMaker,
MacDraw, Cricket Draw, MacDraft and
Ready,Set,Go! Since the maps are not copy-pro-
tected, they can then be resized and otherwise
modified.
MicroMaps is at P.O. Box 757, Lambertville,
N.J. 08530; (609) 397-1611.
TSI accelerator card features a variety of options
EUGENE, Ore. — Total Systems Integration has introduced a 68020-based accelerator card with
a variety of options, including memory upgrades, a math chip and different clock speeds.
With the TSI-020 family of coprocessor cards, a Mac 512KE or 512K with a 128-Kbyte ROM
upgrade can function at Mac II speeds with the Motorola 68020 chip, said Robert Bauer, TSI tech-
nical services coordinator.
‘TSI-020 includes 12- and 16-MHz versions of the CPU, with 20- and 24-MHz processors
available in the future. The Mac II operates at 12 MHz; typical Mac 512K and Plus configurations
are close to 8 MHz.
A 12-MHz model of TSI-020 without memory costs $595. TSI offers up to 4 Mbytes of mem-
ory. The clip-on connector to the 68000 chip takes less than 15 minutes to install ifthe user reads
the directions properly, Bauer said. “The board is upgradable in the field, using just a chip puller.”
TSI-bundled software includes patches for MacWrite, digitized sound, AppleTalk and Apple’s
serial HD-20 hard disk all on one floppy. The same disk includes automatic diagnostics, which
automatically tests the chips for response and tells the user if there is a problem. TSI offers patch-
es for Microsoft and MDS’ Fortran and Basic compilers, which allow access to the math chip.
The user need only click the program switch to select either 68000 or 68020 modes, giving
users the option of operating Mac II-compatible software.
Total Systems Integration can be reached at P.O. Box 1607, Eugene, Ore. 97440; (503) 345-
7395.
AEC upgrades Information Manager
BOSTON — AEC Management Systems Inc. announced an upgrade to its AEC Information Man-
ager, a project-oriented database product, here at the recent Mac Expo.
AEC Information Manager is a program designed for project managers that reportedly com-
bines project scheduling tasks with database and spreadsheet functions. The product can cus-
tomize reports and make multiple time, date and statistical calculations. It has an alarm system
that can be set up to ring at certain times during a project’s duration and has a number of special-
ized fields and data-entry aids.
The program, priced at $495, is intended to be used to complement project-management soft-
ware, such as Claris’ MacProject and Micro Planning Software's MicroPlanner, said Dennis
Bilowus, AEC vice president of marketing. Version 1.2 of the AEC Information Manager is
scheduled to ship this month. Current users will be able to get the upgrade free, a company
spokesman said.
AEC Management Systems Inc. is located at 20524 Amethyst Lane, Germantown, Md. 20874;
(301) 428-3694.
‘COURTESY MICROMAPS
MacWEEK
NEWS
Sept.-1, 1987
Storage devices square off
BY RIC FORD.
MacWEEK Staff
BOSTON — SCSI hard disks, both internal
and external, were the favored method of mass
storage at the recent Mac Expo, although opti-
cal storage devices played a strong cameo role.
Meanwhile, tape storage was still in a state
of flux as third-party vendors struggle with
development and try to get the specifications
Apple will use for its long-overdue tape drive.
Micro Dynamics Ltd. of Silver Spring, Md.,
showed an impressive optical storage and
retrieval system called MARS (Multi-user
Archival and Retrieval System). MARS is a
$15,000 software product that supports a vari-
ety of WORM (write once, read many times)
drives and scanners. The software integrates
these devices with Macintoshes and hard disks
on an AppleTalk network, producing a modu-
lar system of storage and retrieval “servers.”
MARS replaces microfiche for many appli-
cations and offers quick access to gigabytes of
stored documents through an indexing scheme.
A security module can be added for $3,000.
At the opposite end of the price scale, Per-
sonal Computer Peripherals Corp. of Tampa,
Fla., announced the HD-20 WSI. WSI is an
upgrade for serial-port Apple HD-20 owners
who want to convert to SCSI disks for better
performance or Macintosh II compatibility.
The upgrade costs $295 and comes with a one-
year warranty. It’s bundled with a comprehen-
sive set of utility programs, including HFS
Backup, Eureka (a file finder), and ImageWrit-
er and Laser Writer print spoolers.
Jasmine Technologies Inc. of San Francisco
showed an extensive set of hard disks, includ-
ing its MegaDrive 10-Mbyte cartridge drive.
A custom-built SCSI unit nicknamed “Mac
Rushmore” can be configured with up to
1,200-Mbytes of hard-disk storage or up to 600
Micro Dynamics Ltd. showed its impressive optical storage and retrieval system, called MARS, at Mac Expo.
Mbytes of hard-disk storage plus a 240-Mbyte
streaming tape unit. The company also is
developing a 2,048-Mbyte tape backup device
that uses 8mm videotape cartridges. If released,
it will be in the $4,000 range.
Peripheral Land of Fremont, Calif., also
introduced a 10-Mbyte cartridge drive, listed at
$1,095, named the Infinity I. Another unit,
named Infinity, is a 10-Mbyte floppy-cisk
drive that can read 360-Kbyte and 1.2-Mbyte
MS-DOS floppy disks, the company said.
FWB Software Inc. of San Francisco intro-
duced the new Hammer line of hard disks at
the Boston show. Hammer drives are available
in a 91-Mbyte internal configuration for the
Macintosh II and in 155- and 300-Mbyte exter-
nal configurations.
FWB claims double the average life span
for the drives, along with significantly better
performance than any other disks on the mar-
ket. Flexible backup software from NuData is
bundled with the drives, and FWB said unique
hard-partitioning abilities will enable A/UX
and MS/DOS data to coexist with Macintosh
data on the disk under future Macintosh IT
operating systems.
FWB also has a monster 600-Mbyte hard
disk in the wings, using two of the same new
CDC drives Jasmine had. However, different
software drivers should provide better perfor-
mance, according to the company.
Two more vendors, Racet of Brea, Calif,
and CMS of Tustin, Calif., showed SCSI hard-
disk drives that incorporate caching for higher
performance.
After a long absence caused by financial
problems, Micah hard disks were back, sold
and supported by a new company, Micah Stor-
age Systems, based in Newark, Del.
‘The company’s line includes internal drives
for Macintoshes and external SCSI drives. i
id ithe srl
‘COURTESY MICRO DYNAMICS
FOR THE RECORD
Steve Rosenthal wrote in his last column Aug.
11, that HyperCard “can’t make use of Apple’s
new Juggler multitasking environment.” This
statement has been erroneously interpreted by
some as meaning that HyperCard will not run
in the MultiFinder environment.
MacWEEK regrets any confusion caused
by this statement. Rosenthal will expand on
this topic in next week’s column.
In the July 6 article, “Mac CAD products
build a following at A/E/C show,” Erez Anzel
Software’s construction-specific packages
were mistakenly identified as Chius
Software’s. Also, it was incorrectly reported
that Apple exhibited construction-specific soft-
ware of its own.
MacWEEK
1} 0
Sept. 1; 1987
BUSINESS WATCH
Big-screen monitors
becoming cheaper?
BY CLIFF LEHMAN
MacWEEK Staff
The big-buck, big-screen Mac monitor market
may be headed for price reductions, according
to some in the industry.
“Inevitably there’s going to be price com-
petition because of the number of vendors
moving into the Mac monitor market,” said
Julie Desrosiers, a computer market analyst
with CAP International in Marshfield, Mass.
“We are beginning to see prices come down
and will probably continue to see that trend.”
MegaGraphics (formerly MicroGraphics) of
Canoga Park, Calif., recently reduced prices on
its MegaScreen series of monitors for the Mac-
intosh by $200 per unit. “We lowered our
Prices because of competition and because we
sold lots and lots of screens,” said Diane Scott,
MegaGraphics’ vice president of communica-
tions. “But the entire market is becoming more
competitive, so prices will drop.”
MegaGraphics’ MegaScreen prices range
from $1,995 for the 19.5-inch MegaScreen
2001 for the Mac II to $1,795 for a series of
MegaScreen SE configurations for the SE.
One new player in the market, 4SITE of
Santa Cruz, Calif., is now shipping a color
monitor for the Macintosh priced less than
$1,000.
4SITE introduced the Machroma Color
Monitor/Model C2 at last month’s Mac Expo.
‘The 640-by-480-pixel monitor by itself is
priced at $895. With the board and cable to
adapt it to the Mac SE, the system costs
$1,400, according to Howard Pearlmutter
of 4SITE.
New Image Technology Inc. of Seabrook,
Md., will ship its new one-page, 15-inch moni-
tor for $999 beginning in October, according to
Joe Castricone, vice president.
ProAPP of Muirlands, Calif,, is now ship-
ping a 512-by-342-pixel monitor for the Mac
Plus and SE called the EyeSaver. At $395
retail, the 14-inch EyeSaver is the lowest
priced monitor in the Macintosh market.
More PostScript fonts slated
HAUPPAUGE, N.Y. — Linotype Co. and
Adobe Systems Inc. joined forces recently to
beef up the size and variety of PostScript type-
faces offered by the two companies.
Under the terms of the licensing agreement,
Linotype will immediately begin developing,
manufacturing and distributing PostScript ver-
sions of its Mergenthaler Type Library of more
than 1,700 typefaces, according to Frank
Canonica of Linotype.
He said there will be more than 145 type-
faces available for release by Sept. 30. The
companies plan to add new typefaces at a rate
of one per day when production gets up to
speed, he said.
‘The companies will share the PostScript
fonts but market the library separately to dif-
ferent markets, he said. Adobe will market in
the desktop-publishing arena and Linotype in
the high-resolution professional arena. i
Evangelists will continue to spread Apple gospel
BY JIRI WEISS
MacWEEK Staff
CUPERTINO, Calif. — Jim and Tammy
Bakker have given evangelism a bad name. So
when John Sculley, Apple’s president and
CEO, said that as part of strengthening its
third-party developer ties, Apple is expanding
its evangelism group into Developer Services,
is that a signal that one of Apple’s prominent
vestiges of the old counterculture is on the
wane?
Not so, said Randy Battat, who heads the
newly renamed unit. He said Developer Ser-
vices is just the new name for Software Prod-
uct Management, a division that was restruc-
tured following the breakoff of Claris, the
Apple software company spinoff.
Evangelism is one of the four groups under
its wing, Battat said. Before the renaming,
Developer Services was the name of a group
under Software Product Management. Now
that group is called Developer Programs.
Apple nomenclature is confusing some.
“Over the last few years, Apple has changed
names of parts of its organization so many
times you need a HyperCard stack to keep
track,” said Steve Nelson, director of market-
ing at Kinetics Inc. of Walnut Creek, Calif.
In a recent briefing to developers, given at
Apple’s Communications and Networking
Conference in Boston, Sculley said Apple’s
commitment to third-party developers is being
expanded in personnel and funding. There will
be “more people, more projects in 1988 than
ever in the history of the company,” he said.
LAURA SIKES
Randy Battat, head of Apple's Developer Services.
Evangelism, it seems, is slated to grow as
well. “There will be a lot more people with the
title ‘evangelist’ on their business cards,” Bat-
tat said.
Battat declined to say how many evange-
lists there are or how many are being added,
but Apple’s May 1 organizational chart lists
15. Recently the company added two more: an
evangelist for desktop presentations and one
for HyperCard stackware.
But there are important differences. Many
of the original evangelists — Michael D.
Boich, the first evangelist; Guy Kawasaki;
Alain Rossman; and Kathy Schlein — were
strong personalities preaching the Mac gospel
to the unconverted masses. They have since
left Apple. Schlein, who said she had no com-
puter experience when she got the job right out
of college, said evangelism today lacks the
kind of camaraderie created by a small close-
knit group that did everything from stuffing
envelopes to running trade shows. “It’s lost it
because Apple has grown. It can’t help now
but cater to people who move the most Macin-
toshes. ... The bigger the company the harder
it is to keep the close ties,” she said,
‘The word evangelism was first used for the
software crusade in 1982 by former Apple
Marketing Manager Mike Murray, now presi-
dent of Dataline of Wilton, Conn.
Now evangelists are becoming more admin-
istration-oriented and specialized, said Heidi
Roizen, president of T/Maker Co., a Mountain
View, Calif., software-publishing firm. “In the
early days, evangelists were helping companies
to get enthusiastic; now they are channeling
them into a particular area,” said Roizen, who
knows all the original evangelists personally.
‘The strategy seems to be paying off. “The
staff has grown tremendously in both quantity
and quality,” said Gary Lord, director of soft-
ware development at Blyth Software of San
Mateo, Calif. “They now have a lot more
expertise in the vertical market area.”
Sculley’s promise to expand third-party
developer services and make Apple another
“center of gravity” in the world of personal
computers is not just lip service, said Jan
Lewis, an industry analyst based in Sunnyvale,
Calif. “Since {former Apple Chairman Steve]
Jobs left, there has been a major shift. ... In the
past the machine was closed and so were their
minds,” Lewis said.
Hard-disk drive market hits summer doldrums
BY CLAIR WHITMER
MacWEEK Staff
After a wave of major product introductions
and a summer of heated competition, two man-
ufacturers of hard-disk drives are struggling
against a financial lull.
Priam Corp. of San Jose, Calif., a third-
party supplier in the IBM world that recently
entered the Macintosh market, suffered a loss
of $2.8 million, or 12 cents per share, on rev-
enues of $35.1 million for its fourth quarter,
which ended in June. In last year’s fourth quar-
ter, Priam suffered a loss of $4.5 million, or 19
cents per share. Analysts expect a less substan-
tial loss for the quarter ending in September.
In addition, Priam laid off 143 employees
in August, a result of moving the manufactur-
ing of the company’s 50- and 80-Mbyte 5.25-
inch drives to Taiwan. An unspecified number
of additional layoffs are expected before the
move is completed by the end of this year,
according to Nate Kawaye, Priam’s vice presi-
dent and chief financial officer.
Rodime Systems, headquartered in Glen-
rothes, Scotland, is best known in the Macin-
tosh world as the original supplier of the 3.5-
inch SE drives to Apple.
Rodime reported a loss of $17.2 million, or
$2.18 per share, for the third quarter ending
June 30, compared with a loss of $442,000, or
5.6 cents per share, in last year’s third quarter.
Revenues, however, rose 21 percent to $29.9
million from last year’s $24.8 million.
Tim Mahoney, Rodime’s vice president
and general manager, attributed the company’s
troubles to the opening of a new factory in
Singapore, the introduction of three disk-drive
engines and a “tremendous amount of money”
being spent on repositioning the company.
But the most significant factor, said
Mahoney, was this year’s gradual strengthen-
ing of the pound against the dollar, since
Rodime is a British company that does most
of its business in the United States. Overall
sales have increased 18 percent over last year,
he said.
The problems of these two companies are
partially symptomatic of a difficult transition
period for the industry as a whole, said analyst
David Claridge of Hambrecht & Quist in San
Francisco. Such an adjustment phase is to be
expected in any year that sees major product
announcements, such as the IBM PS/2 and the
Macintosh SE and Il, he said.
Hard-disk drive industry stock prices began
dropping about eight weeks ago with an overall
decline of 35 percent to 40 percent. The big
sell-offs were motivated by a general insecurity
about the industry as a whole, according to
Claridge. The industry average has since
recovered 10 percent to 15 percent.
However, Hambrecht & Quist analysts are
predicting that 1988 will be a big year, based
on the assumption that the products introduced
this year will start shipping in volume next
year.
According to Claridge, Priam’s problems
have been exacerbated by an inability to design
products and get them to market in time to be a
viable competitor. Also, the company waited
too long to move production offshore, a step
most hard-disk drive manufacturers took two to
three years ago, said Claridge. Nevertheless, he
said Priam has “a reasonable chance” to exe-
cute a tumaround.
Priam’s Kawaye said the company has two
main thrusts to that turnaround strategy: a more
competitive cost structure and several upcom-
ing product offerings.
Meanwhile, Rodime has taken a combative
stance toward its competitors. In March, the
company filed patent infringement suits against
MiniScribe Corp. and Conner Peripherals Inc.
and a countersuit against IBM after Big Blue
charged that Rodime’s patent on 3.5-inch
Winchester drives was invalid. Rodime said it
alone has the patent rights to manufacture
those drives, which it claims to have intro-
duced in 1983.
Although he would not make a prediction
about the results of Rodime’s next quarter,
Mahoney said it was a calculated decision to
lump all the bad news into one quarter.
COMMUNICATING
They call me the wanderer, yeah, the wanderer.
I wander around and around and around air-
ports, hotels and courtesy bus stops.
Somehow, I don’t think earlier generations
had it quite as rough as we do. I don’t remem-
ber my parents attending business meetings in
12 cities in 10 days. But then, they didn’t live
in the '80s. Lucky them.
Things could be worse, of course. At least
now we have personal computers and on-line
information services to help us coordinate our
hectic travel plans. These miracles of tech-
nology may not vanquish jet lag, but they do
allow us more time to sleep. Today, whenever
I travel, a Macintosh is my co-pilot. I use my
Mac to arrange flights, book hotel rooms, find
restaurants and check on local customs and
regulations (both foreign and domestic).
The most useful on-line travel resource is
the Official Airline Guide Electronic Edition.
Available on CompuServe, The Source, Dow
Jones News/Retrieval Service and Dialog, the
service provides current flight schedules and
fares for more than 750 airlines worldwide.
Although outrageously priced (a surcharge
of $32 per hour in prime time, $21 per hour in
non-prime time over CompuServe’s usual
rates), OAG EE is convenient and can save its
users money in the long run. For instance, by
‘comparing air fares among carriers, it’s possi-
ble to pocket up to several hundred dollars in
just a few minutes. OAG EE also is useful for
confirming prices quoted by airline representa-
tives, travel agents and travel consultants,
Competing with OAG EE on CompuServe
is TWA’s Travelshopper service, which offers
users access to the airline’s PARS reservation
system. Travelshopper’s primary advantage
over OAG EE is that users can book flights on-
line. Tickets can then be picked up at a nearby
travel agency or airport. However, Travelshop-
per’s database is not quite as comprehensive as
DEPARTING FLIGHTS
OAG’s, so it’s possible to miss out on a conve-
nient flight or bargain. On the other hand,
Travelshopper doesn’t impose a surcharge, so
it’s much cheaper to use.
On GEnie, as well as CompuServe, Ameri-
can Airlines offers EAASY SABRE. This sys-
tem carries more than 650 airlines and allows
users to book flights, establish a travel itinerary
and even consult a weather forecast for their
destination city. Like Travelshopper, EAASY
SABRE carries no surcharge.
The Source, in addition to OAG, provides
First World Travel Club. Although this service
doesn’t feature a user-searchable database, club
representatives will make hotel and travel
reservations for members and confirm their
bookings via SourceMail. Tickets are either
mailed to members or made available for pick-
up at a nearby airport.
On-line services also boast several
hotel/motel databases. OAG offers detailed
lodging information for virtually any destina-
tion in North America, Europe or the Pacific.
EAASY SABRE lets you access information or
make reservations for more than 13,000 hotels
and 25 car-rental companies.
The ABC Worldwide Hotel Guide on
CompuServe (A to Z Hotel Directory on The
Source) provides a database of more than
30,000 lodging establishments that users can
search by city, hotel name, rates and other cri-
teria. The Source also features The Mobil
Hotel Guide, another user-searchable lodging
database. American Express Advance, on the
Dow Jones News/Retrieval Service and
Compu-Serve, markets hotel/motel accommo-
dations, travel packages and other offerings.
Travel information is another expanding
on-line resource. For instance, on Compu-
Serve’s Travel Forum, nomads can swap sad
tales and exchange travel tips. An extensive
data library includes material on U.S. and
international destinations. On NewsNet, The
Business Traveler's Newsletter includes up-to-
date information on travel companies, rates,
bonus programs and other subjects. Its publish-
er promises the newsletter will “help business
travelers smooth out their domestic trips.”
And “smoothness” is what all of us all look
forward to in our journeys. But despite a dili-
gent on-line search, I have yet to uncover a ser-
vice that will tell a user why an airline decided
to send his socks to a destination 3,000 miles
away from his feet.
MacWEEK 114
Sept. 1, 1987
Q) PINION
LOUIS DUNN
To Tre Eprror
Practice what you preach
Your most recent article about the Apple Business Forums was correct regarding the excellent
attendance. Even in Denver's slow economy, I would estimate 1,300 people attended.
Yes, the wait to register initially, the wait to register for the hands-on sessions and the wait to
register to win the Mac II was incredible.
Why? Because Apple doesn’t use its own technology! It was absurd to have all these people
using pens and pencils to fill out three forms, creating an extreme amount of duplication. No
database, no network.
Quite a few remarks were overheard from people concerning the lack of organization in the
registration area — specifically there was not one Mac to be seen. Apple is telling these major
companies to implement the Mac for increased productivity, while they neglect to use it them-
selves.
Michael D. White, owner
Softek, Denver
Getting the green out
In Bill Steinberg’s “Tips for using Sony, NEC monitors with the Macintosh II,” (July 27) the pin
configuration given for the NEC is not totally accurate. I currently have an NEC connected to my
Mac II and initially it was connected as he describes in his article. However, I was very disap-
pointed by the overall green hue of the picture as well as a general lack of sharpness.
Upon contacting NEC technical support staff, they said that more pins needed to be connected,
specifically the separate sync pulse must be hooked up to prevent the overall green cast. There is
no solution for the lack of sharpness. The only thing you can do is wait for Apple’s own monitor
(which is what I recommend). I know that Apple Link’s information regarding the connection is
the same as your article. The more complete connection is as follows:
NEC) 1 2, 3 4 5 6 a 8 9
MacIl 2 5) 9 3 not 1,4 6,11 13 14
connected
Regarding your “Window on Databases” (August 3), I must take issue with your use of John
David’s comments about Double Helix II. Having created and maintained a multi-user Helix sys-
tem for 18 months, I have never found it to be “very slow.” It is only moderately slow when all 10
users are trying to retrieve information simultaneously from the host.
Thave heard of two kinds of speed-related problems with Helix:
+ Having an index in an entry form and then trying to do a quick query on another field that is
not the primary field of that index. Solution: Use indices only on reports.
* Subtotaling was definitely slow if you were doing calculations in large volumes of data. In
Double Helix II, calculated data can now be ported as the record data is entered. The posted calcu-
lation is available immediately.
Gary L. Ziebold, vice president of production
Video Pool Inc., Chicago
Faster printers needed
While mentioning lower cost, higher resolution and color printing among the “rising expectations”
for laser printers (Aug. 11), you neglected the need for higher speed PostScript laser printers to
facilitate true “electronic printing.”
PrintRight/LazerQuick operates more than 30 quick printing centers. In addition to using tradi-
tional quick printing/copying equipment, we equip our centers with Macintoshes, Apple Laser-
Writer Pluses and modems so we can provide a variety of desktop-publishing services for our
clientele.
Customers transfer “electronic copy” to us in a variety of ways. Regardless of how the data
gets to us, customers generally use the LaserWriter to produce master pages for duplication by
high-speed copier or offset press. This extra step creates a production bottleneck and dilutes the
quality of the final product. Discussions of quality focus on higher resolution, but electronic print-
ing offers another path to quality. When every copy of a document is an “original,” you have
improved your publication quality without increasing the dots per inch.
Electronic printing will be the next major revolution in the quick printing industry, but it
awaits the introduction of PostScript laser printers fast enough to run multiple copies, of docu-
ments in a commercial environment.
Stephan Kahn, director of LazerQuick development
Graphic Information Systems Inc., Wilsonville, Ore.
Send letters to MacWEEK, 525 Brannan St., San Francisco, Calif., 94107; or MCI MacWEEK.
Please include your name, title, company, address and telephone number.
Hardware and software
for the business Mac.
SOFTWARE
NCP denotes not copy-protected.
CP denotes copy-protected.
Aegis Development ... NCP
Doug Clapp's Word Tools $42
Affinity Microsystems ... NCP
‘Tempo (power user's macro utility) 55
ALSoft ... NCP
DiskExpress (maximize disk performance) 27.
Altsys ... NCP
FONTastic Plus (advanced font editor) .... 49.
Fontographer (Laserwiter font editor) . .. 245.
Ann Arbor .... NCP
FullPaint (advanced Paint program) 53.
Berkeley System Design ... NCP
Stepping Out (requires 512k) 59,
Blyth ... CP
Omnis 3 Plus (multi-user available). call
Borland International ... NCP
Sidekick 2.0. 59
Reflex (information management analysis) 59.
Turbo Pascal (HFS compatible) 59.
BrainPower ... NCP
Graphidex (DA graphics organizer) 69,
Designscope (electronic circuit design) .. 129.
StatView 512 + (req. external drive, 512k) 179.
Bravo Technologies ... NCP
MacCalc (easy to use: spreadsheet) 79.
CasadyWare ... NCP
Fluent Fonts (two-dlsk set) 29
Fluent Laser Fonts (Voss. 1-15) each 48
Central Point Software ... NCP
Copy Il Mac (includes MacToo's) 20.
Challenger Software ... NCP
Mac3D (3D graphics, CAD features) 119.
Chang Labs ... NCP
Rags to Riches Ledger or Payables 125.
Rags to Riches Receivables (req. 512k) ... 125.
The C.A.T. (Contacts, Activities, Time) 199.
Inventory Control 243.
Professional Billing 243,
Cortland ... NCP
TopDesk 2.1 (7 new desk accessories) 34,
Cricket Software ... NCP
Statworks (statistical package) 77.
Cricket Graph (muttiole windows) 127.
Cricket Draw (advanced draw capabilties) 177.
Data Tailor ... NCP
Trapeze (spreadsheet, reqs. 512k) 173.
DataViz ... NCP
MacLink Plus (transfer Mac/IBM data) 159.
Digital, etc. ... NCP
Turbo Maccountant (GL,APAR, Payroll)... 262.
Dow Jones ... CP
Market Manager Plus 1.5 . . 159.
Dubl-Click Software ... NCP
World-Class Fonts! (both Volumes) 49.
WetPaint Clip Art (both Volumes) 49.
Enabling Technologies ... NCP
EasyD (create solid 3D objects) 89.
Pro 3D (3D shaded modeling) . . 199.
Forethought ... NCP
FileMaker Plus (eature-packed database). . 159,
PowerPoint (professional presentations) . .. 249,
FWB Software ... NCP
Hard Disk Backup (protect hard disk info). .. 38.
Hard Disk Parrtion (speeds up hard disk)... 38.
Hard Disk Util (program backup) 56.
Ideaform ... NCP
MacLabeler (print disk labels) 29.
DiskQuick (catalog floppies & hard drives). . . 29.
Imagine ... NCP
‘Smart Alarms (DA reminder system) 38.
Industrial Computations ... NCP
Powermath (equation solving too) 59.
Infosphere ... CP
LaserServe (LaserWiter spooler) 65.
MacServe (AppleTalk software). 175.
Innovative Data Design ... NCP
MacDraft (new updated version, 512k) 159.
LaserWare ...
vases odihes 512k, Laserwriter) .. $229,
LaserPaint (requires Mac Plus, Laserwriter) 375.
Legisoft/Nolo Press ... NCP
WillWriter 2.0 (prepare your own will. 3
Letraset ... NCP
ReadySet,Gol3 C 249,
Linguist’s Software ... NCP
Tech (1000 different symbo's) 59.
Foreign language fonts. call
Living Videotext .... NCP
More (outlines, windows, & tree charts)... 158.
Lundeen & Associates ... NCP ‘
WorksPlus Spell 39.
Micro Analyst ... NCP
Mac Zap (recover crashed hard disks) ..... 36.
Microsoft
Basic Interpreter 3.0 (NCP) 64.
Chart 1.02 (42 chart styles, CP) 72.
Multiplan 1.1 (63 col. by 255 rows, CP)... 105.
File 1.08 (flexible dlta manager, NCP) Th
Basic Compiler 1.0 (NCP) + 119,
Fortran 2.2 (compiler, NCP) 169,
Works 1.0 (integrated tool, NCP). 189.
Excel 1.04 (power spreadsheet, NCP) .... 224.
Word 3.0 (word processor, NCP) 239.
Mindscape ... CP
GraphicWorks 1.1 (newsletters, posters). ... 48.
Monogram ... NCP
Dollars & Sense (home, small business) .... 81
Odesta ... NCP
Double Helix (relational, custom menus). . . 275.
Multi-User Helix (requires 512k) 439,
OWL International ... NCP
Guide (hypertext, free-form info) 79.
Guide Envelope System 109.
Palantir ... NCP
inTalk (communication to emulation) 99.
PBI Software .... NCP
HFS Locater (DA organizer for HFS) 26
HD Backup (supports MFS, HFS). . . 29.
Personal Computer Peripherals ... NCP
HFS Backup . : ase
ProVUE Development ... NCP
OverVUE 2.0 (powerpacked database)... 149.
Satori ... NCP
BulkMailer (mailing lists). y 74
BulkMailer Plus (up to 90,000 names) .... 225.
Legal Billing (attorneys to accountants). ... 385.
Legal Billing I! (full rust accounting) 575
Project Billing (architects to engineers) .... 445,
Silicon Beach Software .... NCP
Silicon Press (printer utity 512K). .. 4
SuperPaint (advanced graphics program)... 54
Software Discoveries ... NCP
Record Holder Plus (data manager) 46,
Software Ventures
Microphone 1.1 (includes Giue™) 19
Solutions, inc. ... NCP
‘SmartScrap & The Clipper. a
Glue (creates “print to disk” capabilty) ..... 41
State of the Art ... CP
Electric Checkbook (print checks) . 28.
SuperMac Technology ... NCP
SuperSpool 3.4 . 49.
Diskit Oackup & restore utilty). 49.
SuperlaserSpoo! 99.
Multi-User SuperLaserSpool.. . 259.
Survivor Software ... NCP
MacMoney (financial planner) 42.
Symmetry ... NCP
Acta 1.2 (outline/wniting desk accessory). ... 38.
PictureBase (clip art manager, 512k). 42.
T/Maker ... NCP
CiickArt Personal Graphics, Effects,
Publications, Letters Vol. 1 or 2, Holidays,
Business Image .. . each 28
Bombay, Plymouth, or Sevile Laserfont ... 46
Write Now (word processor) 102.
Think Technologies ... NCP
Laserspeed (Laserwriter utilty) 65.
Lightspeed Pascal (includes debugger)... 85.
Lightspeed C fopvated © Compe)... $125
InBox Starter Kit (CP) 235.
InBox Personal Connection (Mac & PC)... call
TML Systems ... NCP
TML Source Code Library 58.
TML Pascal (compiler, req. 512k) 68
TrueBasic ... NCP
True BASIC (ask about special) 59.
Algebra 1 or Il, Pre-calculus, Trigonometry,
3D Graphics, Discrete Math, Probabilty,
Chippendale utilities & Calculus each 36.
TrueSTAT (statistics) 58.
Runtime (create standtalone applications)... 59.
William & Macias ... NCP
rmyDiskLabeler (design & print abe’) 24
myDiskLabeler wiColor (teq. Imagewniter I)... 33
mybiskLabeler wiLaserwriter option 38.
Working Software ... NCP
Speliswell spelling checker). 45.
HARDWARE
‘Manufacturer's minimum limited warranty period is
listed after each company name. Some products in
their line may have longer warranty periods.
Note: Some hardware items are available in either
Platinum or beige color Please specify.
20 Megabyte SCSI Hard Drive
AST Research ... 2 years
AST Turboscan (300 dpi scanner)
‘AST 2000 (20 MB, 20 MB tape)
AST 4000 (74 MB, 60 MB tape)
Curtis Manufacturing ... lifetime
Diamond (6 outlets)
Emerald (6 outlets; 6 ft cord)
‘Sapphire (3 outlets; EMURFI fitered)
Ruby (6 outlets; EMI/RFI fitered; 6 ft cord)
Dove Computer ... 90 days
MacSnap Memory Upgrades
Ergotron ... 1 year
Mouse Cleaner 360°
MacTit or MacTit SE.
MacButfer 512k
MacBuffer 1024k
Farallon Computing ... 1 year
PhoneNET PLUS (DB-9 or DIN-8)
Hayes ... 2years
Smartcom Il (communications software)
Smartmodem 1200
Smartmodem 2400
InterBridge (connect Appletalk networks)
IOMEGA ... 90 days,
Bernoulli Box (dual 20 MB w/SCS))
Bernoulli Box (dual 10 MB, Appletalk).
Kensington ... 1 year
Appletalk Cable Ciips or Connectors.
Mouse Cleaning Kit w/Mouse Pocket
Disk Drive Cleaning Kit
TitSwivel. .
Universal Copy Stand.
Polarizing Filter or Surge Suppressor
System Saver Mac or Control Center.
A.B Box (for the Mac Plus) .
Turbo Mouse . .
Koala Technologies ...
MacVision (digitizer)
Kraft ... 1 year
3 Button Quickstick
Migent ... 1 year
Pocket Modem (ext. 1200 baud).
Mirror Technologies ... 1 year
Magnum 800 External Drive
Magnum 20 Tape Backup
MagNet 40/40 (40MB, 40MB tape)
MagNet 20x (w/cable). .
MagNet 30x (w/cable).
MagNet 40x (w/cable)
MagNet 85x (w/40MB tape).
Nutmeg Systems ... 1 year
Nutmeg 19” Monitor.
90 days
569.
1479.
1479.
3895,
1,
74,
329.
429.
. 39.
88.
299.
449,
659.
1879,
call
175.
39.
175.
209.
899.
2395.
779.
949.
. 1299.
3995.
1879.
Personal Computer Peripherals ... 1 year
MacBottom HD 21MB (SCS) $859.
MacBotton HD 21MB (SCS!) with modem 999,
MacBottom HD 45MB (SCS) 1285.
‘Summagraphics ... 90 days
MacTablet 12" x 12” (sketching) 379.
Systems Control ... 2 years
MacGard (surge protection). 55,
Thunderware ... 90 days
ThunderScan 4.0 w/Power Port 199
Western Automation ... 1 year
DASCH RAMdisk 2000 459.
DISKS
Sony 3/2" DS/DD Disks (box of 10) 20
Fuji 372" DS/DD Disks (box of 10) 20
MAXELL 372" DS/DD Disks (box of 10) 21
Verbatim 312" DS/DD Disks (box of 10)... . 21
3M 3Y2" DS/DD Disks (box of 10) 24
INFORMATION SERVICES
CompuServe
CompuServe Information Service 24,
Dow Jones
Dow Jones NewsiRetrieval Membership Kit . . 24.
ACCESSORIES
1/0 Design
Imageware Il (magewrter Ilcary case)... 49
Macinware Plus (Mac Plus carry case) ro)
Macinware SE (Mac SE carry case) 89.
Kalmar Designs
‘Teakwood Rolltop Case (holds 45 disks)... 14.
Teakwood Roll-top Case (holds 90 disks)... 21
Teakwood Rolltop Case (holds 135 disks) . . 29.
Moustrak
Moustrak Pad (standard 7"x 9") 8
Moustrak Pad (large 9" x 11") 9.
Sensible Softworks
“MacAttire” covers for 512k, Plus & SE... 7-17
High Trek Mac Plus or SE carry case call
OUR POLICY
‘© We accept VISA and MASTERCARD.
'@ No surcharge added for credit card orders.
© Your card is not charged until we ship.
© If we must ship a partial order, we never charge freight
‘on the shipments) that complete the order.
© Nosalestax.
© AIIUS. shipments insured; no additional charge.
APO/FPO orders usually shipped 1st Ciass Mail
© Allow 1 week for personal and company checks to
clear
© UPS Next-Day-Air available.
© COD max. $1000. Cash or certified check.
(© 120 day limited warranty on all products. *
© To order, call us anytime Monday thru Friday 9:00 to
9:00, or Saturday 9:00 to 5:30. You can call our
business offices at 603/446-7711 Monday through
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SHIPPING
Note: Accounts on net terms pay actual shipping.
Continental US: For printers and hard drives add 2%
for UPS ground shipping (call for UPS Blue or UPS
Next-Day-Air). For all other items, add $2 per order to
cover UPS shipping. We will automatically use UPS.
2nd:Day-Alr at no extra charge if you are more than 2
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©Copyright 1987 PC Connection, Inc. MacConnection is a division and trademark of PC Connection, Inc. Marlow, NH.
Adding memory’s a Snap.
If you're using your Mac
for business, you want
to spend your time
computing, not flipping
disks in and out. With
MacSnap 2s from Dove
Computer Corporation
you can have a bunch of
programs at your click
and call, because it
more than doubles the
amount of RAM on a
Mac Plus or Mac SE
(from 1 Mb to 2.5 Mb).
That means you have RAM room for more than twice as many programs
(depending, of course, upon their size). Using Dove's RAM disk utility, not
only do you eliminate disk swapping, but, with everything in RAM, you
greatly increase your operating speed. MacSnap 2s can be further ex- Rm,
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144
WINDOW ON OUTLINING PROGRAMS
SOFTWARE
JACKS-
OF-ALL-
TRADES
Users stay on top
of the information age
with outliner tools
BY STEVE MICHEL
Special to MacWEEK
With the release of ThinkTank for the IBM PC
and the Apple I in 1983, Living Videotext of
Mountain View, Calif., created more than just
a software program; it created a market.
Originally designed as a tool to help writ-
ers, speakers and others organize their thoughts
and ideas, outliner programs have become
widely used for a myriad of other purposes.
But it was not until the appearance of Think-
Tank, MORE, and Desk Accessory outliners
such as Acta, Voila! and Outlook for the Mac-
intosh that the additional utility of outliners
became evident.
What is an outliner? Basically, an outlining
program allows the user to create headlines or
topics and to place subheads below those head-
lines. To view the structure from a certain
level, headlines and text in those headlines can
be “collapsed” to hide them from view. A
headline can be “promoted” (moved to a higher
level), or “demoted” (moved to a lower level,
to become subordinate to another headline) as
the structure of the document changes. All
items below a specific headline are moved
when the headline is moved. In addition to
one-line topics or headlines, most outliners
allow the user to create paragraphs, which also
can be collapsed or expanded.
The implications for the writer are clear.
Given its larger size, a book can be outlined
almost as easily as a speech or an article. Any
document can be restructured easily as new
ideas are added or existing ones change in
importance. The structure of a document can
be edited as easily as its component words or
phrases.
According to Scott Schwartz, president of
Symmetry Software of Mesa, Ariz., publisher
of the Desk Accessory outliner Acta, a “user”
trend is to use outliners for many other purpos-
es beyond outlining, such as organizing data.
At the Berkeley (Calif.) Macintosh Users
Group meetings, BMUG official Raines Cohen
quickly and easily keeps the minutes of the
meeting. With a Macintosh hooked to a large-
screen projector, all in attendance can watch as
he uses Acta to enter the topics and content of
the meetings. As the discussion proceeds,
Cohen deftly expands, collapses and adds to
the minutes. The discussion moves from topic
to topic, sometimes returning to the same one
several times during the course of the meeting.
When a new topic comes up, he adds a new
“daughter” or subhead to include it. Using a
standard template, the minutes of all BMUG
meetings have the same structure — insofar as
the minutes of such an unstructured affair as a
BMUG meeting can have a structure.
“Only with an outlining tool could taking
the minutes of the meeting be so quick and
easy,” said one BMUG regular.
For some, outliners are almost the only pro-
grams they use, and they use them for a wide
variety of purposes. The owner of a wood
products manufacturing company in Sacramen-
to, Calif., uses MORE in a variety of ways.
“Tt’s virtually the only program I use,” he said.
He uses it to detail the itineraries for his
many sales trips to the Northeast — making a
headline for each day of the trip. Under that
LAX JANSEN
headline, he has others that show where he will
be staying and how he will be traveling. He
also includes notes for the meetings he will be
having.
“It’s easy to take those meeting notes and
tum them into an agenda that I can hand out at
the meeting,” he said.
He also has used MORE to create a slide
show that, thanks to that program’s bullet chart
and animation options, he can leave running on
a Macintosh in his company’s booth at trade
shows.
“It catches the attention of people walking
through the trade show — computers aren’t
very widespread in my business — and keeps
them busy while I am talking to others. They
don’t get bored looking at the presentation, and
if I have to be talking to someone else, they
don’t walk out of the booth before I or one of
my sales people can get to them,” he said.
What else would he like from an outline
processor? “Real word processing. It would be
nice to have true word processing with more
control over such things as page formatting,
but we can work around it. My secretary uses
an IBM PC, but we’re hooked together over a
network. Since MORE can save its files in the
format of Ready (an outline processor for the
PC, also from Living Videotext), I just save
notes for my letters in that format. We’ve
hooked the two machines up with TOPS, so I
can just save it to her hard disk, and she can
then easily tum the outline into a letter or
memo.”
The word processing connection
Complete integration of word-processing and
outlining features is still on the horizon. Many
users want it. Currently, turning an outline into
“Shareware programs have
extended the utility of outliners
too, sometimes taking them
where no program has gone
before.”
a document requires much cutting and pasting.
And you lose the ability to go back and forth,
from outline view to word-processing view. It
sometimes makes writing from an outline a dif-
ficult process.
Many of the newer word-processing pro-
grams — such as Word 3.0 from Microsoft
Corp. of Redmond, Wash., and MindWrite
from MindWork Software of Carmel, Calif. —
support integrated outlining with varying
degrees of success. The outlining in Word is a
limited implementation: Headlines or topics
can only be moved up or down one level at a
time.
“Microsoft just doesn’t understand outlin-
ing,” said one commentator on word process-
ing. “The implementation of outlining in Word
is just too limited to be of much help.
“MindWrite was originally marketed as a
word processor with powerful outlining,” he
said. “It didn’t go far, and now the publisher is
retargeting it as a high-end outliner. But it has
the opposite problem from Word. In its original
release, anyway, it lacked a lot of word-pro-
cessing features. And since MindWrite’s
ability to save in formats understood by other
programs — such as those for desktop publish-
ing — was limited, it hasn’t made much
of a dent in the word-processing market.
Perhaps they'll succeed calling the program
a great outliner.”
In its double-page ads for FullWrite Profes-
sional, Ann Arbor Softworks of Newbury Park,
Calif., has been promising integrated word pro-
cessing and outlining, According to Mark Mar-
low, executive vice president of Ann Arbor
Softworks, outlining is well-integrated into
word processing in FullWrite.
“Essentially, our goal in designing the
outlining in FullWrite was to create a very
user-transparent method integrating outlining
with word processing, so that the user can
toggle back and forth between the two views
instantly. Outlining is an integral part of the
word processing and is always there,” Marlow
said.
FullWrite also will offer styles for printing
outlines, including automatic numbering and
indenting. According to Marlow, FullWrite
will include several base styles of outline num-
bering, including the Harvard and Chicago
styles, in addition to standard legal and numer-
ic styles. Custom styles allow the user to create
his own numbering and formatting styles for
the outlining.
At the time of this writing, FullWrite Pro-
fessional was not yet available, so it remains to
be seen how users will take to the new word
processing kid on the block and its integrated
outlining.
Information publishing
Another trend in outlining products is using
outline structures for information publishing.
With the release of MORE 1.1, Living Video-
text included The National Directory, a product
of General Information in Seattle.
The National Directory is a set of files
listing addresses and telephone numbers
of businesses, colleges and government orga-
nizations nationwide. Different types of
organizations are broken into separate files:
travel companies, for example, or colleges
and universities. Open one of these files,
and you see an alphabetical list of the organi-
zations. Double-click on one of the organi-
zations, and MORE presents you with the
organization’s mailing address and phone
number. If you have the right hardware con-
nected to your computer, such as a modem,
you can select the phone number and have
MORE dial it for you.
Symmetry’s Schwartz said his company has
considered bundling a useful directory with
Acta, Aimed at the college student market, it
would include a nationwide listing of the
addresses and phone numbers of all the Domi-
no’s Pizza parlors nationwide.
“Macintosh outliners can
usually store graphics
as well as text, so creating
a presentation ot report
can be quite easy.
Detailing all the uses of outlining products
could take a book — or a disk full of tem-
plates. Outliners are used to store such things
as appointment books (by creating headlines
for weeks or months, with more detailed infor-
mation undemeath them) and name and
address files (by starting with the names in
alphabetical order, and as the list grows, group-
ing them by letter of the alphabet or groups of
letters). Since most outlining programs can sort
topics under a headline, managing ‘data such as
this is fairly easy.
“There’s a user trend with these programs,”
said Schwartz, of using outliners for such a
wide variety of things. Since outliners can usu-
ally do a wide range of formatting — such as
bulleted or numbered paragraphs — generating
Teports or lists can be easier with outliners than
with databases or word processors. And, of
course, Macintosh outliners can usually store
graphics as well as text, so creating a presenta-
tion or a report can be quite easy.
For many, the outliner can replace the
database. Instead of keeping, say, names and
addresses in a database, outliners — especially
those that are available as Desk Accessories —
can be handier, providing many traditional
database functions. These include sorting and
keeping track of the last time a prospect was
contacted.
For those whose Apple menus are pushing
the 15-Desk Accessory limit, a Desk Accesso-
ty outliner such as Acta, Voila! or Outlook can
ease the burden. Apple’s Scrapbook is painful-
ly slow, and there is no practical way to move
from one item to the next without stopping to
look at every other item along the way. Instead
of the Scrapbook, many users paste pictures,
often-used text and the like into an outliner.
Most outliners are much faster than the Scrap-
book and offer the added benefit of giving you
a table of contents — if you place a descriptive
headline at the level above the graphic or text
item. Other Desk Accessory-type applications
that can be performed by an outliner include
calendars, “to do” lists, note takers and more.
They also are good to use as places to put notes
for spreadsheets or databases.
Public domain or shareware programs have
extended the utility of outliners too, some-
times taking them where no other program has
gone before. For example, “Dir-Acta-ry” —
created by David Dunham, author of Acta —
scans a Macintosh disk and creates an Acta
outline of the files on the disk, which can
include the file name, kind, size and the last
date it was modified. The disk directory then
becomes an Acta document: folders become
outline headlines, and files become items under
those headlines.
Using a file produced by this program, you
can do something that doesn’t seem possible
with any other Macintosh program: print a
listing of all the contents of a hard disk. It’s
easy to scan through the outline to find out in
which folders you have put files and perhaps
discover some that you’ ve fo
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