mac week v 1 n 20

| Volume 1 INSIDE Window On Programming, project management Page 18 Reviews GCC Personal LaserPrinter Page 26 Presenting Workstation WEEK Asa special supplement to MacWEEK, Workstation WEEK addresses the other breed of high-powered desktop machines for busines, technical publishing, and computer-aided design and engineering Z00M IN Sept. 22, 1987 Debate surrounds the PostScript PDL ‘standard’ Adobe seems to alter licensing policy BY CLIFFLEHMAN MacWEEK Staff PALO ALTO, Calif. — An attempt by Adobe Systems Inc. to clarify its long-standing posi- tion thatthe PostScript page-description lan guage is in the public domain may have raised as many questions as it resolved. Ina speech at the Seybold Desktop Pub- lishing Conference held recently in Santa Clara, Calif, Charles Geschke, executive vice president of Adobe, said his company will continue to allow other companies to use PostScript code free of charge. However, Adobe will now require that these companies sign royalty-free licenses. “Adobe is reassertng its ownership and power to define what PostScript is,” said indus try analyst Jonathan Seybold ofthe Seybold Group Inc, of San Jose, Calif “In the past, we've sometimes used the phrase, ‘the language is inthe public domain,”” Geschke said, “It's probably not legally the Charles Geschke: “The concept ofthe royalty-free license i the precise way to make the same thing available to peopl.” best phrase to use, The concept of the royalty- free license is the precise way to make the See POSTSCRIPT, Page 28 Viable PostScript clones near? SANTA CLARA, Calif. — Developers of page-description languages claim they are closing in on cloning Adobe's PostScript interpreter. But analysts believe that users won't switch products until another printer language comes along that meets or exceeds PostScript’s per- formance at significantly lower cos. The so-called clone developers were out in = force a the recent Seybold Desktop Publishing Conference in Santa Clara, Many of the devel- opers claimed their PostScript versions offered better performance than Adobe's original Conographic Corp. of Irvine, C announced that its page-description language, ConoScript PDL, was PostScript compatible and 10 to 50 times faster than Apple's Laser: Writer. The company also said it can produce typefaces for ConoScript PDL ovemight on a See CLONES, Page 28 Color printer and copier markets primed for growth BY CLAIR WHITMER MacWEEK Staff MIAMI — Color and non-impact printer mar- kets are on the bottom slope of a wave of rapid ‘growth and profitability That was the consensus of printer and printer-engine manufacturers gathered for CAP Interational’s Electronic Printer and Publish- ing Conference, held here last week. “Everybody will have a piece of the ation even if your product isn’t the best out there,” said Charles Pesko, president of CAP Inter- national Although still embryonic, the market for color output devices is expected to ht its stride by 1991, according to Peter Testan, a color hard-copy analyst with CAP. However, analysts said that the ability copy color originals is necessary fora thriving color printer market because originals need to be available for convenient distribution. In addition, the relatively slow printing speed of See CAP CONFERENCE, Page 28 Scanners climb aboard gray-scale bandwagon With gray scale, users can produce magazine-qualty halftones from scanned documents on a Linotronic typesetting machine. ‘A scanner from Abaton Technolo- gy Corp. of Pleasanton, Calif, the $1,895 SCAN 300 S/F, produced this photo using the unreleased Version 1.6 of C-SCAN image-processing soft- ware, which supports 16 level of gray scale, It was output from a Linotronie 300 at 1,270 dots per inch ‘Abaton’s new software is only the leading edge of a wave of gray-scale scanning software. Early next year, Microtek Lab Ine. of Gardena, Calif, will begin shipping a scanner that will support 256 levels of gray, capturing eight bits of information per pixel ‘Thunderscan from Thunderware Inc. of Bedford, Mass, already supports 256 gray scales The only problem with the tech- nology is the file size ofthe resulting image. This photograph was output as a TIFF file that was 4.5 Mbytes in size. & { Tae ae | The business software you've wanted for your Macintosh has been running on the IBM PC for years. It's written in dBASE, but now you can OuULr run it on your Macintosh. With McMax* McMax runs dBASE programs up to 10 & Nantucket. times faster and gives you an outstanding choice of existing applications. Accounting, order entry and inventory control systems. Time billing, estimating and taxes. Payroll, personnel and mailing lists. Just transfer what you need to your Mac and it's yours. If youd rather do it yourself, you'll find that McMax is just what you need. Pull-down menus and an Assist mode help you manage your data with no programming experience. And whenever you want to, you can take control with a rich set of English-like commands that you use interactively or in your own custom programs. Whatever your mind can conceive, McMax makes it easier to achieve. It's the business database management standard, made better. To learn more, write Nantucket Corporation, 12555 Jefferson Blvd, Los Angeles, CA 90066. Or call (213) 390-7923 today. Because today, McMa X 2 McMax means business. means business. In Europe: Nantucket Corporation (Europe) 2 Bluecoats Avenue, Fore Street, Hertford, Herts SGI4 1PB Telephone 0992 554621 i CONTENTS MacWEEK NEWS Sept. 22, 1987 0}3 NEWS On the record: Sculley talks about his book Users demand better, faster LaserWriter Business Watcu DRAM shortage hinders upgrades Vice president of engineering quits ACIUS Winpow On Reviews Site licensing may bring peace of mind to MIS directors Programming: You don’t have to be a pro to program anymore Project management: Is there a Mac in your plans? Personal LaserPrinter offers high quality at a budget price 18 2 26 LOS ANGELES — Last week desktop pub- lishing received a major endorsement by the MeDonald’s of print shops — PIP Printing. PIP, the largest printing franchiser in the United States, is teaming up with Computer- Land Corp. and Aldus Corp. in preparation for PIP's full-scale entry into desktop publishing. “When the computer came out, everyone thought it would put printers out of business,” said Saul Ash, an electronic design consultant. “If PIP goes into desktop publishing, it lends credibility to it. Nobody thought about quick printers until PIP opened. Now they're every- where.” ‘Although PIP, headquartered in Los Ange- les, has a national base, its entry into providing desktop publishing services does not necessari- ly mean death to other print and design houses, “We do not have the same customers,” said Keith Lawrenz of Kinko's Graphics, a nation- wide copying company. “We offer DTP to our customers, and now they will be offering it to theirs.” “There isa distinction between service bureaus like PIP and designers,” said Bill Hor- ton, owner of Foster & Horton, a design and type house in Santa Barbara, Calif, where there are two PIP print shops. “We come from commercial typesetting and PIP doesn’t it gives us the edge. They are even less competition because they are sug- gesting using the IBM,” Horton said. The contract with ComputerLand, head- Market WEEK on networking 15 Calendar 1B Oprvion Letters to the Editor 14 Steve Rosenthal: Visible results 14 ‘Mac the Knife 30 PIP Printing to offer desktop publishing BY ELINOR CRAIG quartered in Hayward, Calif, provides PIP MacWEEK Staff franchise owners with price advantages on selected products and services. Aldus’ Page- Maker, the recommended page-layout soft ware, wll be used on both PC and Macintosh systems. Aldus Corp. of Seattle will provide and support services through its estab- lished training centers. “Ultimately, its up to the individual PIP store owner as to which configuration to use — Mac or PC,” said David Freed, PIP director of ‘management information services. “But our primary recommendation willbe [to use] the IBM PC with an Apple LaserWriter.” The IBM PC is emphasized because there is already a PC base, established lat year for accounting, he said, “Some store owners do have Macs and will be able to use other page- layout programs. They will use what their com- munity wants,” he said. “We are delighted with their vote for Page- Maker,” said Michael Solomon, Aldus’ vice president of marketing. “They have standard- ized on PageMaker.” A variety of products were considered before PageMaker was selected, according to Freed. Although PIP is planning to be able to produce a wide range of products, “60 to 90 peroent of our customers do one- to 10-page Pieces,” Freed said. “PageMaker is best for our needs, and [Aldus] provides the most devel- oped support and training,” The desktop- publishing service, available in early 1988, will help customers develop ideas as well a print finished designs. m QMS, Adobe co Analysts debate positioning BY ELINOR CRAIG MacWEEK Staff SANTA CLARA, Calif. — Ther public interest inthe color PostScript printer announced by Adobe Systems Inc. of Palo Alto, Calif, and QMS tne. of Mobile, Ala. From the stat of the recent Seybold Destop Publishing Conference here, a dense crowd surrounded the Adobe prototype, watching for the output: a slick, colorful image of a gazelle, ‘Analysts and the public are excited about the idea, but questions have already arisen about image quality and market positioning, “This represents a big commitment to DTP for QMS,” said Bill Oliver, analyst for Equi- table Securities in Nashville, Tenn, “I think it is a great idea for QMS because PostScript is a very good concept. The DTP market is at about $3 billion now, and I expect it to reach $8 bil- lion by 1990. Ths printer positions them well for DIP.” ‘The printer is targeted for the first quarter of 1988. Pricing has not yet been established, but it will fll near $20,000, according to Robert Owens, public relations manager of Qs. “This product will represent the higher end of what QMS has to offer in the printer market. You can expect to see something ccome out forthe lower end as competition or printer creates a stir ‘A sample of output produced by the prototype color PostScript printer announced by Adobe and QMS. Since its not possible to reproduce printer output accurately, this reproduction isnot indicative of out- put from the printer. develops,” he said. QMS has “often taken the ead, which has allowed them to get a commanding position in the market. With their value-added products, it makes them a unique supplier,” said Oliver However, some analysts question the mar- ket value, “I wonder if the quality is good enough for high-end users to warrant the price,” said David Schechter, an analyst at See PRINTER, Page 4 A rainbow of Kolor for Mac II Desktops BY EMILY BROWER ‘MacWEEK Staff SAN FRANCISCO — Six months after the introduction ofthe Mac Il, Apple has still not announced official plans to include a color utility inthe upcoming System and Finder. But Apple unofficially has endorsed the release of a program called Kolor that allows ‘Mac II users to create multicolored desktops on their color monitors, according to the company. Kolor, written by Russ Wetmore of Apple, isa control device that appears in the control panel after being dragged into the System folder. With Kolor, Mac Il users can custom color their desktops by coloring windows, menu bars, pulldown menus and controls ‘Wetmore wrote Kolor in his “spare time” in response to requests for a program that would give users access fo the Macintosh II's color capabilities. See KOLOR, Page 4 Expansion card lets 27 fonts be downloaded SANTA CLARA, Calif. — Mass Micro Sys- tems is readying an expansion card forthe LaserWriter that allows users to download 27 fonts at atime, ‘The $599 MASS FONTS expansion card contains 1 Mbyte of memory, allowing users to keep up to 27 fonts in the LaserWriter atthe ssame time instead ofthe usual three, according to Thomas L. Massie, company founder and executive vice president, MASS FONTS saves users almost one ‘minute of printing time per downloadable font and allows users to print on a larger area ‘of legal-size pages, according to the company. ‘A $699 version of the card, called MASS FONTS+, will include two unspecified fonts from Adobe Systems Inc. of Palo Alto, Calif. Both expansion cards will ship next month, Massie said. ‘Mass Micro Systems is shipping memory expansion modules for the Macintosh Plus, SE and Il The $375 MASS PLUS adds 1 Mbyte of memory to a Mac Plus. A socket module included with MASS PLUS allows users to keep the memory already installed in their Macintoshes. The 2-Mbyte, $699 MASS PAK memory expansion module allows users to increase their Mac SE or Mac II memory in 2-Mbyte increments. Both memory expansion modules are man- ufactured from SIMMs made wit surface- mounted 120- or 100-nanosecond CMOS: RAM, according o the company. Mass Micro Systems is at 3250 Jay St. Santa Clara, Calif. 95054; (408) 988-1200. a (COURTESY ADOBE SYSTEMS INC, MacwEEK Sept: 22. 1987 NEWS PRINTER Continued from Page 3 Homans McGraw in Boston. “Because of our long-standing relationship with QMS, we feel confident they are as com- mitted as we are to bringing affordable color printing to the business marketplace,” said John Warnock, CEO of Adobe. “There are several areas of this market that need to develop before it becomes feasible to purchase such an expensive machine,” said Lee Nelson, computer graphics manager for Landor and Associates, an international design firm. “So far, none of the paint programs have the resolution we need,” said Nelson. “The issues I will need to have addressed are color range — 4,000 colors is not very many; how long does it take per page; and the fidelity of screen vs. printed piece.” Primary applications for the new printer will include business graphics, color proofing, color masters production and limited volume in-house production of color documentation, according to Adobe. The printer would eventually replace the need for Chromalin color proofing, costing about $150, for PostScript output printers. Adobe estimates color proofing will drop from about $150 (Cromalin technology by Dupont) to 10 cents to 50 cents per page. “But $20,000 is a lot of Chromalins,” said Nelson. Keeping in line with the desktop present- ation trend, Adobe representatives point out that the same file can be sent to a PostScript- based typesetter for color separations or to a PostScript-based slide maker for color slides. Stantord University hosts Mac sysops PALO ALTO, Calif. — Mac system operators met at the first San Francisco Bay Area Macin- tosh Sysops’ Pow Wow, sponsored by the Stanford University Macintosh User’s Group (SMUG) and organized by Bernard Aboba, a Stanford University graduate student. The conference, recently held at Stanford University in Palo Alto, featured a panel of speakers that included Tom Jennings, the inventor of the MS-DOS-based FidoNet bul- letin-board system (BBS) network and winner of the first Andrew Flugelman Award for excellence in shareware; and Russell Briggs, president of DASystems Inc. and designer of the DASnet electronic-mail system. Jennings described Michael Connick’s Macintosh implementation of FidoNet, a network for bulletin board systems that sup- ports automatic E-mail among BBS systems. Connick, a New Jersey-based computer consultant and the author of the Mouse Exchange BBS for the Mac, has written an external program called Tabby that permits Macintosh systems to participate in FidoNet, which has more than 2,000 systems in North America, Europe, Asia and Australia. Tabby is expected to become commercially available by January 1988. KOLOR Continued from Page 3 The copyright to the program is owned by Apple, as are the rights to all software written by Apple employees, but Wetmore was given permission to distribute the program through public domain channels. According to Wetmore, Apple did not offi- cially release Kolor because the company is not ready to support color software. “There are technical reasons why Apple can’t fully sup- port color software,” said Wetmore. Joel West, developer of a commercial color utility called Colorizer, agreed that there are a few “technical glitches” in Apple’s color soft- ware but suggested there are other reasons for the delayed release of a color utility from the company. “Some people at Apple feel that color should not be used for decorative purposes. They think color coding should be used to con- vey additional information, not to create a tacky or ugly desktop,” said West. West also noted that attempting to control user access to color conflicts with Apple’s “Human Interface Guidelines” that state: “Users should be able to control the superficial appearance of their computer work places — to display their own style and individuality.” Wetmore agrees that users should be given the option to choose how they use color. “I would like to see Kolor, or something like it, included in future versions of the Systems,” said Wetmore. & Travel F MacwEEK NEWS Sept. 225-1987 Keep track of how PostScript printer is used with LaserCount AUSTIN, Texas — Any business that wants to Closely track how its PostScript printer is used will benefit from the LaserCount time and copy counter. The product is already in use in print shops and Macintosh rental houses, according to James M. Burns, president of LaserCount Sys- tems Inc. of Austin. Use of a LaserWriter print- er can be controlled with LaserCount’s log-on, log-off process. The software, which resides in 10 Kbytes of memory in the host printer, keeps statistics by individual account. At the end of the day, account statistics are uploaded from the Laser- Writer and saved. each printer. irst Class Introducing Our Latest Sider Model C46. 40 Megs Primary Storage. 60 Megs Integral Tape Backup. ~— $1995.00 Total wee, First, The Problem. “BF Apple is telling the # world these days that 4/ the power, versatility @ and compatibility of the new Macintoshes are going to end forever any doubts that these are first-class business machines. But what kind of business you actually get down to has as much to do with the peripherals you attach as it does the computer itself. Take mass storage. For many companies, serious business means nothing less than 40 megabytes of primary capac- ity and at least an equal amount of backup — ideally in the same subsystem package. A few packages do exist with those specifications. But the price tags are absolutely stratospheric — which for many companies anxious to get down to business can be downright catastrophic. First Class, The Solution. The Sider Model C46 changes all of that. Sure, you get capacity, speed, performance, reliability, backup and restore. You get a slim, smart-looking, easy-to-install unit that is compatible with the Macintosh Plus, SE and IT — and the Apple II+, Ile and Ics as well. And with our 60 meg tape (not 40 meg, like the competition), you get backup you can lock up for security The software records up to 32 accounts for The software package includes an account administrator and the log-on access control that produces a customized customer receipt. Buy- ers can choose either a corporate or retail version of LaserCount, depending upon whether the buyer wants to control access to the printer or let users log on and off at their discretion. LaserWriter basis. LaserCount Systems Inc. is located at 103 Blue Ridge Trail, Austin, Texas 78746; (512) 327-2778. & and, thanks to total Sider cartridge interchangeability, you get data you can pack up and take anywhere. But what you get that really astounds is a price tag the others can only envy. It reads $1995. It also reads First Class Peripherals, for those of you wondering how that price could possibly be attached to this product. For years, the names “Sider” and “First Class” have been synonymous with truly affordable, zero defect mass storage among Apple II users. Now, we intend to establish the same standard in the Macintosh world. With a family of subsystems that includes, besides the Model C46, both a 20- and 40-megabyte hard disk Sider subsystem and a Sider 60- megabyte tape backup subsystem. Call us toll free for the name of the First Class Peripherals dealer nearest you. And find out for yourself how easy it is to get down the price of getting down to business. 800-982-3232 FIRST CLASS 3579 Highway 50 East, Carson City, Nevada 89701 LaserCount, priced at $285, is sold on a per Overnight duplicating service offers 35mm slide reproduction at bargain price BY JIRI WEISS MacWEEK Staff AUSTIN, Texas — The nation’s largest overnight slide duplicating service is joining Apple’s desktop-presentation bandwagon at half the price of the competition. The Stokes Slide Service will produce 35mm color slides for $7 each from files received via a modem. Users create their slides in MacDraw or in other MacDraw-compatible programs, such as Cricket Graph, PowerPoint or MORE. They then color the slides with the $249 Carousel Color Slide Software package developed by Stokes and 20/20 Data Systems Inc. of Austin, Texas. Carousel offers 10 palettes of 255 colors each, according to 20/20. Users equate shad- ings in their documents with colors on a chart included with the program. What makes Carousel different from other colorization programs is that it will gradually change a color from one shade to another, a process called ramping, said Michelle Reed, a consultant at 20/20. “Users can choose to ramp either the back- ground, the objects or the text on their slide,” she said. After the color is selected, Carousel auto- matically dials a toll-free number at Stokes and the slides are sent at the rate of about one every five minutes, Reed said. Stokes relies on fully automated equipment that will receive an order any time of day or night. Slides are output on a QCR film recorder from Matrix Instruments Inc. of Orangeburg, N.Y., at either a 2,000-line resolution for $7 per slide or 4,000-line resolution for $14 per slide. Full-page color transpar- encies can be prepared from the same output for $15. Slides sent to Stokes before 6 a.m. are ready by 10 a.m. and are shipped by Express Mail the same day. Stokes does not charge for delivery for orders of six or more slides, according to Reed. Carousel will run on Macintosh 512KEs and above. Users also require a 1 ,200-baud Hayes-compatible modem. A $395 color Macintosh II version, demon- strated recently at the Seybold Desktop Pub- lishing Conference, will start shipping in November. 20/20 Data Systems Inc. is located at 7000 Cameron Road, Austin, Texas 78752; (512) 454-2508. ESE Re ES ORS teh CORD In the Sept. 8 issue, MacWEEK incorrectly identified the slide-making service that can be used to prepare color 35mm slides from Crick- et Graph’s Cricket Presents... desktop-presen- tation software. The correct name is Auto- graphix Inc. of Waltham, Mass. MacWEEK Sept. 22, 1987 NEWS From the CEO’s office: Sculley talks about his book A lot of management gurus have written about “third-wave" or “Information Age" companies, but not from the chief executive's office. In “Odyssey: Pepsi to Apple,” John Sculley, Apple president, chairman and CEO, gives an insider's account of his pilgrimage from high fo high tech. Along the way, he reopens some of Apple's most sensitive wounds — including his courtship and breakup with co-founder Steve Jobs —and offers a healing vision of a future redeemed through technology. Ina recent inter- view, reporter Don Clark asked Sculley to elaborate on the background of the book. The follow ing excerpts have been edited for length and clarity Q: What led you to write the book? ‘A: As I looked at so many business books, they were either writen by people on the outside Jooking in or they were written by second- wave CEOs who were trying to document their own success. I didn’t think anybody had really tried to speak from the combat zone of what it was like to run a company, Q: You seem to take more blame for the com- pany getting into trouble than other CEOs, A: There’s really only been one successful CEO book, and that was [Chrysler Chairman Lee] Iacocca’ (book, “lacocea”] When we started this project, we were ware that we had to do more than just parody what Iacocca had already done. We had to set a new standard for what CEO books could be. One of the things I felt strongly about was that Ihad leamed more from my mistakes than Thad from my successes. So it ought to be a book that exposed the mistakes as much as anything else. The big isue there was: Was I prepared to expose myself that much to people T've never met before? Q: [was certainly carried along by the story. ‘A: Second-wave CEOs are really modeled after the John Wayne kind of hero. The second- wave CEOs can never admit any failings. Inthe third wave, because it is s0 filled with change and there are so many risks that the CEO has to take, ifthe CEO isn’t making mistakes, he or she probably isn’t doing the job effectively. You have to make mistakes and admit vulnerabilities. It’s also not a kiss-and-tell book. Anyone who expects to see Steve Jobs raked over the coals gets surprised when they actually read the book, because I take mos ofthe blame for the mistakes and Jobs’ accomplishments are put into context : You didn’t have to dvell on your relation- ship with Jobs as much as you did. Why go through that? : So much ofthis odyssey is becoming part of the folklore of business that not to have talked about it would have been sort of cowardly ‘And it would have left people in doubt a to ‘what really was going on, What you discover is that it had nothing to do with power plays. It had to do with two people who were both total- ly captivated about ths idea of how personal computing could change the world ): How did you call up those experiences in working with co-author John Byme and editor Harriet Rubi ‘A: We used a variety of techniques. I bought ‘Jobin Seulley: “I learned more from my mistakes than from my successes.” them each a complete Macintosh system. We were connected by modems, So I would get up eatly in the moming. At in the morning, I would write stuff down and send it off to them, and they would work with it. Then Ihired a court reporter to take down 2,000 pages of interviews, and we had over 700 pages of speeches and talks [had given. I guess I did probably over 50 tapes. And then John Byrne came out and lived with me out here for about month and a half and traveled all around the country with me. Then we talked constantly on the phone back and fort. It was a true collabo- ralive effort. Q: Summarize some ofthe predictions. A: The thesis inthe epilogue is that there is a chance fora second renaissance. It will require tool as revolutionary and as exciting in 21st century terms as the printing press was in 1Sth century terms. This wil bea result not just of technology but ofa genuine crisis thatthe world will be facing in te early st century That crisis isthe deterioration ofthe afflu- ent American middle class, which I iken to the destruction ofthe ecosystems that we have in the Brazilian rain forests, About 80 percent of the world’s oxygen is created in those rain forests. The affluent middle class of America is the world’s marketplace. I that's destroyed, not only does it hurt the economy, bu it huts every economy around the world. My thesi The way you preserve itis you introduce inno- vation withthe same creativity and excitement, MONICA LEE, that we had at the beginning of the Industrial ‘Age back in the 19th century. The basic premise thatthe reader is left with is that Apple is some 21st century compa- ny that through some accident ofa time warp finds itself back in the 20th century, and we're just trying to get things straight so that it will all work out Q: You focus on the benefits to education and society of computers. But how can the educa- tion system afford the technology and person- nel needed? A Telieve the only way we are going to change education in some revolutionary way is to introduce technology that is so obviously better than any choice that we've had, so that the people will say, “Of course we have to do this.” OF course, there is no practical way that education can be the source of funding for this kind of technical development. In Apple’s case, we are focusing a lot of ur efforts on business because business has the resources, My sense is that during the 1990s we are going to be able to take a lot of that innovation that we developed for the com- mercial market and bring it over for the educa- tion market, even though we never could have {ustfied that research and development invest- ment if we could only depend on education ales to fund it Ineducation, we are not talking about tech- nology that is better than a book. We are talk- ing about technology that has to compete with the very best in entertainment today. We have to compete with MTV and “Star Wars” and all of these other things. Here again, maybe some of the technology funding can come from games, from movies and things like that, Even then, we don’t have any reason for educators to take advantage of it. So my sense is that it's going to take a genuine crisis before anybody is going to want to take advantage of it, even if the technology is great, think what will happen in the late 1990s is, the Soviets will land 4 manned mission on Mars at about the same time that roughly 35 t0 45 percent of our teachers will retire. I think the realization thatthe Soviets are ahead of us in some meaningful way, and then discovering that our teachers are suddenly disappearing on us overnight is going to force the politicians to put education on the top oftheir agenda, Fortu- nately all of the technologies that we need will be coming together at about the time that this crisis will happen. We'll have true multimedia learning systems They will beable to use artifical intelli- gence and will be able to sit on top of an extremely sophisticated network that wll be able to connect any computer to any other computer. And it will have interfaces that wil make it very simple from the users’ standpoint to be able to access it and effectively navigate their way through the information, So what I want to do forthe rest of my business life is to kind of help that thing become reality. That's basically my agenda for the rest of the century. ll \ EDITOR Daniel JRuby ART DIRECTOR Lisi Vespremi MANAGING EDITOR Brenda Benner NEWS EDITOR Jonatan Litman WORKSTATIONWEEK EDITOR Abigail Christopher SENIOR EDITOR Henry Not (Reviews) ‘TECHNICAL EDITORS, Dale Coleman, Ric Frd (Boston) SENIOR WRITER Rick LePage (Boston) ASSOCIATE EDITOR Charles W. Hoblizelle ASSOCIATE ART DIRECTOR Melody Kean Haller ASSISTANT ARTDIRECTOR, Gail Wagner ‘STAFF REPORTERS Elinor Crap Sir Weiss, Rusty West, (lair Whitmer, Ci Leman COPY EDITORS Shar Lynn Alison, Charles Lent David Smith ‘CONTRIBUTING EDITORS John Edwards, Vernon Keenan Lawrence Magi, Steve Rosenthal BUSINESS MANAGER Karen Braman ADMINISTRATIVE ASSISTANTS Tamara Gargus, Michele Gagus INFORMATION DIRECTOR Enily Brower PRODUCTION DIRECTOR Bar Kiinganan PROMOTION DIRECTOR Cymhia L. Ahar CIRCULATION DIRECTOR Wiliam Hooven PUBLISHER Michael Tetong ADVERTISING MANAGERS William Peck (Wes), Brie Hereford (East) [Editorial and advertising offices: $25 Brannan St, San Francisco, Calif 9107, (15) 882-7370, East: One Kendall Square, Cambridge, Mas. 02139, (617) 577-1033 Patch Communications CHAIRMAN, Glenn E, Patch PRESIDENT/CHIEF EXECUTIVE OFFICER Michael Filings GROUP PUBLISHER Richard F,Govatski MacWEEK (ISSN 08928118) is published weekly, ‘xcept fortwo wees at year-end, by MacWEEK In. 525 Brannan St, San Francisco, Cali 94107, sib ‘idiry of Puch Communications, 5211S. Wasingon ‘Ave, Titusville, Fl. 32780 Single copy rice nc ‘ing postage: $5. One-year subscription ras: US. $1, (Canada/Mexico US S50, International: US $300 (ait ‘mal. Al orders must be prepaid. Subscription inquiries should be decd to the Ciredlaton ‘ent, 5211S. Washingon Ave, Titusville, Fl, 32780, 0 call (308) 269.2687, Application to mat scond Class postage ates is pending at San Francisco, Cl and additional mailing offices, “MacWEEK is an independent journal, ot ait with Apple Computer Inc. Apple and Macintosh are trademarks of Apple Computer In. Ente contents copyright © 1987 MacWEEK Inc. Al rghs reserved “Material in his publication may at be reproduce in any fom without permission, BPA membership. applied for Api 1987 POSTMASTER: Send addeess changes to MacWEEK, 525 Brannan S, San Francisco, Calif ‘94107, Please allow six weeks for order and adress change peacessng YY National Semiconductor Wewere read for the Mac ILalmost before they were. INTRODUCING THE NS8/16 MEMORY EXPANSION BOARD FOR THE MACINTOSH II National has been providing high- ~~ level add-in products for over a decade. We've helped well over a hundred thou- sand multi-tasking, multi-user business environments run faster and better. So Mac" Il, we were ready with the expertise and technology to help it work harder. In fact, we viewed the Macintosh" II as an ‘open! invitation to provide power users with the right tools. And now we're proud to introduce the NS8/16 Memory Expansion Board, even before Apple was ready with the new GET 4,8, 12, OR 16 MBYTES OF RAM FEATURING: @ Apple /UNIX® (A/UX) compatibility. @ RAMdisk software. @ Advanced NuBus™ support. Speed through memory hungry appli- cations like: CAD /CAM. Desktop Publish- ing. High Resolution Graphics. Big Macintosh and Mac are trademarks of Apple Computer, Inc. UNIKis a registered trademark of AT&T Bell abs. NuBus isa trademark of Texas Instruments Incorporated. (©1987 National Semiconductor Corp. Databases and Spreadsheets. Financial/ Accounting packages. And Al Program- ming, Just to name a few. AND RUN A/UX MORE EFFICIENTLY High-end applications will run at top performance levels under A/UX. Without modifications. And the NS8/16 remains completely transparent to the user. In the Macintosh Il operating system, the RAMdisk utility allows an application to treat the NS8/16 as one, or a series, of pseudo disk drives, accessing files at NuBus memory speeds. So memory intensive applications will go much faster. As will switching between applications. ALL WITH QUALITY AND SUPPORT YOU CAN RELY ON Geta full 5-year warranty on the NS8/16. Backed by the leader in memory products. And customer service. National is the company you should think of for add-in products. Now, with our NS8/16 Memory Expansion Board. And in the future —you can expect to see a whole line of add-in products for the Mac Il. It's experience that lets us make a promise like that. So now that you have the Mac II ready to run, you know who can help you see how far it can go. FOR MORE INFORMATION CALL THE COMPATIBLE PRODUCTS GROUP AT 800-345-4006 OUTSIDE OF CALIFORNIA CALL 800-538-8510 National Semiconductor MacWEEK Sept. 22, 1987 NEWS Printer users want better performance BY ABIGAIL CHRISTOPHER MacWEEK Staff SANTA CLARA, Calif. — Speeding up Apple LaserWriter printers could become a national preoccupation among users who have spent time waiting for the printer to crank out pages. “People are becoming increasingly con- cemed about the LaserWriter's speed and per- formance,” said Naomi Lufi, a market analyst who writes about the printer industry for Datek cof Waltham, Mass. “But the aftermarket products, such as printer accelerator boards, are dependent onthe size ofthe Laser Writer installed base and the willingness of the user to invest $2,000 in printers that have a finite duty cycle, These printers have a maximum five-year life expect- ancy,” she said. ‘The number of LaserWriters in North ‘America is estimated at approximately 125,000, according to Dataquest Inc., a market research firm in San Jose, Calif. The expected release of a 68020-based laser printer from Apple may confuse LaserWriter users looking for increased performance, “Most LaserWrites are used ina shared environment with at least two or three Macin- toshes, Added performance and throughput will definitely be attractive to users,” said Robert Fennell, a senior analyst inthe printer services department of Dataquest. The LaserAccelerator from Olduvai Soft- ware of Coral Gables, Fla. and an expected accelerator board from Mass Micro Systems of Santa Clara, Calif, have been developed to speed up the printing ofthe LaserWriter and Laser Writer Plus. See PRINTERS, Page 9 3Com enhances Mac Ethernet path BY JON SWARTZ Special to MacWEEK SANTA CLARA, Calif, — It was ironic that a product enhancement from a company that did not even attend the recent Seybold Desktop Publishing Conference would have a signifi- cant effect on the desktop-publishing market. 3Com Corp.'s introduction in absentia of a series of products that letits high-speed Ether- net network run on any installed telephone wiring will make the Macintosh more competi- tive with IBM PCs in desktop computer con- nectivity, according o industry observers atthe Seybold conference Apple’s gain in networking flexibility is critical for its desktop-publishing battle with IBM Corp. of Armonk, N.Y, because publish- ing is increasingly becoming a networked application, according to analysts ‘The product enhancement froia 3Com of Santa Clara simplifies the connection of desk- top personal computers with phone cabling and gives computer users the choice of using any wiring scheme, however old, to link networks cof work groups while maintaining a 10- aegabit-per-second transmission rate, Previ- ously, Ethemet required a specially shielded coaxial wiring system to connect computers that cost thousands of dollars to install in large buildings, said Trudy Jackson, director of sys- tems marketing for 3Com, a manufacturer of PC local-area networks (LANS). 3Com's enhancement means Ethernet has a cost and ease-of- installation advantage over IBM's Token Ring, said Brad Baldwin, telecommunications analyst at Dataquest, a ‘market research firm in San Jose, Calif. “It makes people understand maintaining a Jocal-area network inthe same way their tele- phone is operated,” he said. Although IBM introduced connectivity and management features for its Token-Ring Net- work and PC Network LANS in April to tight- ents grip on corporate users, it confused users. ‘The communications enhancements provide certain peer-to-peer connectivity, but IBM’s complex networking grid have made user applications difficult, industry insiders say. Meanwhile, Apple's joint developments See NETWORK, Page 9 Function Keys) Telecommunications for Macintosh Macintosh infalk Version 3.0 Palantir's inTalk Version3.0 for the Macintosh continues toset the standard for state-of-the-art communications. Latest enhancements include: + Powerful Script Language (now provides greater user-ease to build Mac Interfaces with mainframe software) + Digital PBX Data Network Support + Terminal Emulation (enhanced through new access to mainframe + Fle Transfers (binary fle modification) + Works on New Mae SE & Mac II + Support for High-speed Modems + Supports International Character Set + Supports New Macintosh Keyboard For More Information Contact Your Dealer. AZPALANTIR SNAPSHOTS Photo-quality gray-scale monitor from E-Machines SANTA CLARA, Calif. —E-Machines of Tualatin, Or, introduced a photographic-quality, sray-scale monitor forthe Mac II atthe Seybold Conference on Desktop Publishing recently, ‘The 17-inch Big Picture IQ (Image Quality) lists for $2,895. With eight bits of information per pixel, each of the screen's pixels displays one of 256 shades of gray. The monitor measures 1,024 by 808 pixels. The result is a photographic-quality gray-scale screen image. “The Big Picture 1Q’s photo-quality image supplies the missing ink for top-end desktop pub- lishing,” said Steve Vollum, E-Machines presi- dent. “Now you ccan lay out and preview docu- ments contain- ing gray-scale scanned images and actually see what you're going 1Q controller comes ready to plug into a Mac II expansion slot and, according to the company, is the only grayscale monitor to have | Mbyte of video memory standard. E-Machines Inc. is located at 7945 S,W. Mohawk St, Tualatin, Ore. 97062; (508) 692-6656. SuperMac introduces large-capacity SCSI hard disks MOUNTAIN VIEW, Calif. — SuperMac Technology, a manufacturer of peripherals forthe Mac- intosh, introduced three large-capacity SCSI hard disks last week. The DataFrame XP 105 and the DataFrame 150 are external drives with respective memories of 105 and 150 Mbytes. The third drive is a 150-Mbyte internal drive for the Mac II called the DataFrame XP 150i. Access time for the DataFrame XP 105 is 28 milliseconds and 16.5 miliseo- onds for the XP 150. “Both of these external drives can be used as file servers under AppleShare, TOPS or other Macintosh networks,” said Steve Edelman, vice president of SuperMac. Several pieces of utility software are included withthe new hard disks, including Manager 30, used for testing and inttializing the hard drives, two print spoolers — SuperSpool and Super- LaserSpool — a backup utility called DiskFit and a file encrypter called Sentinel. The DataFrame XP 105 sells for $2,695, the XP 150 extemal costs $3,295 and the XP 150: costs $2,995, SuperMac Technology is located at 295 N. Bemardo Ave., Mountain View, Calif. 94043; (415) 964-8884. Quadram PostScript-equipped printer for less than $4,000 NORCROSS, Ga. — Quadram announced its leap into the pool of companies competing with Apple's Laser Writer Plus with the introduction of QuadLaser PostScript, a PostScript-equipped laser printer, for less than $4,000, ‘Under the terms of a recently signed agreement to license Adobe Systems Inc.’s PostScript, Adobe will provide Quadram with its PostScript controller board technology and Quadram will ‘manufacture the board. Quacram plans to add the PostScript board to its QuadLaser I printer. The uals Posteri ss for $3995 — $1800 les than he price bring asked forthe Laser Wit er Plus. A PostScript upgrade for QuadLaser Lis $1,895. Both are scheduled to ship in November, The 300-dpi PostScript printer has 3 Mbytes of RAMand | Mbyte of ROM. (Quadram can be reached at 1 Quad Way, Nor- cross, Ga. 30093; (404) 923-6666, ‘COURTESY QUADRAM. NETWORK MacWEEK NEWS Sept. 22, 1987 PRINTER Continued from Page 8 with third-party vendors like 3Com, Centram Systems West of Berkeley, Calif, and North- ern Telecom Inc. of Nashville, Tenn, have et its AppleTalk LAN connect with industry-stan- dard Ethernet and Token-Ring LANS, insiders say. “theme isn't standing still while IBM’s Token-Ring Network catches up,” said Harry Saal, president of Network General Inc. of Mountain View, Calf. At stake is a multbllion-dollar networking market. A 1986 Apple marketing survey est- ‘mated that 80 percent ofthe expected 3.8 mil- lion desktop workstations sold inthe United States in 1990 willbe connected, amounting to $13 billion industry. ‘A spokesman for Denver-based Quark Inc. sai the company expects an explosion in cor- “The Mac gives us a flexibility that most users are still waiting for with Token-Ring.” ee porate desktop publishing use with the growth cof networks. “As companies expand their workstation groups, you'll see an intensified interest in LAN installations,” he said. “Until recently, desktop publishing was confined to one or two users,” Dataquest's Baldwin said. “With connectivity, electronic publishing is ready to explode, Fortune 500 companies willbe using Macs among many of their users for anything from formal presenta- tions to memos.” Michael Sherwood, PC product manager for desktop-publishing software developer Aldus Corp. of Seattle, said the company's PageMaker products are used on connected PCS and Macs by Hartford Insurance Co. and Electronic Data Systems Corp, the Dallas- based General Motors Corp. subsidiary in charge of automating the automaker's manu- facturing operations, ‘At Addison-Wesley Publishing Co.,alead- erin desktop- workstation networks, 20 Macin- toshes and two Laser Writer printers ae liked on an Ethemet broadband network atthe com- pany's Menlo Park, Calif, offic. “We'd lke to buy as many word processors as we can ge,” said Luis Camus, a production technician hired to integrate computers at ‘Addison-Wesley. He said the publishing house has slashed production costs by as much as 90 percent and intends to add five Macs by the end ofthe year “The Mac gives us a flexibility that most users ae still waiting for with Token Ring,” Camus said, refering to IBM’s sluggish deliv- ery of Token-Ring components. A source at IBM likened the desktop-pub- lishing market to a fight between a puncher, in this case IBM, and a boxer, Apple. “You've got abig hitter competing against a finesse player (Apple),” he said “t's a mismatch on paper, but the third-party vendors are making it close.” At last week’s show, 3Com helped Apple deliver another quick jab. Continued from Page 8 The LaserAccelerator board, manufactured by Olduvai’s hardware division, Blue Whale, is built around a Motorola 68020 processor run- ning at 16 MHz with no wait states, and a {68881 math coprocessor and a 68000 chip run- ning at 11 MHz. ‘The board provides 3 Mbytes more memory than the LaserWriter motherboard. In addition, 950 Kbytes of the LaserAccelerator's memory is available for downloading fonts compared with 170 Kbytes ofthe Laser Writer's board. ‘A Laser Writer will nn at about 6.5 107 pages per minute with Mass Micro's accelera- tor board in graphics and text mode ‘The Mass Micro accelerator hardware is expected to be a modified version of Adobe's (68020 Atlas card that comes with the third revision of Apple’s Laser Writer ROMS (which willbe released in January) andthe six ver- sions of Adobe PostScript. The Mass Micro board fits into the same slot and uses the same connectors as the Laser- Writer's main logic board. To enhance the capability and printing speed of the LaserWriter printer, Mass Micro has worked closely with Adobe in designing the accelerator board around the Atlas con- troller. Doing so required modifying the ROMS on the LaserWriter controller boards. Both the Olduvai/Blue Whale and Mass Micro boards will be installable by an Apple Level | certified technician, Mass Micro Systems is located at 3250 Jay St, Santa Clara, Calif. 95054; (408) 988-1200. Olduvai Software In. is at 6900 Mentone St. Coral Gables, Fla. 33146; (305) 665-4665. m CY Let's face it; sooner or later you'll want to do something that your Mac just, won't do. It’s not its fault, the Mac only does what its programs allow it to do. Here's your chance to do what you want. Create your own programs! It used to be that you had to spend hundreds of dollars and several months of study to even begin to program. You al- ‘most had to have a degree in computer programming. No more! Programming a Mac can be as easy as using one. VISUAL PROGRAMMING The idea is to use the visual power and intelligence of the Mac to make it easy to program. You program visually and the Mac interacts with you, keeping, you on the right track. Thus the name Visual Interactive Programming™ or V.LP. for short. V.LP. is a totally new type of language where a graphic interface replaces a text editor. ‘Traditionally, program- ming is done by typing program statements into an editor following rigid rules of a language's ar- cane syntax. Visual Program- ‘ming, on the other hand, is done by pointing, clicking and entering ex- into elements of an on- screen flowchart A V.LP. program is composed of graphic elements which can be cut, copied and pasted. The program is automatically structured with classical logic forms such as if...then...else or loops such as while...do and for...next. ‘These are presented graphically. The program becomes visual! Zoom View of Flowchart Creating a V.LP. program is simply ‘a matter of clicking on logic form icons and procedure class icons to choose de- sired procedures. V.LP. provides more than 180 pre-compiled toolbox procedures to greatly simplify programming, BEGINNERS LOVE IT V.LP. , an interpreter, provides im- mediate feedback; as such, it's ideally suited for beginners. They can be creating programs with full Mac features 30 min- tutes after opening the package. V.LP. is, also great for programmers, skilled in other high level languages, who are seck- ing a painless introduction to the Mac. EXPERTS ARE AMAZED V.LP. forms the nucleus of a power- ful and versatile development system. Extemal procedure sets, available as separate products, facilitate spe- cialized tasks such as || spreadsheets, databases and vertical applications. Translators, also sold separately, automat- ically turn a V.LP. pro- gram into "C" or "Pascal" source code, ready for compilation. Imagine the benefits of development in a friendly, interactive envi- |] ronment and with a few }| additional mouse clicks, having a ready to run, stand-alone application, PROGRAM 10X FASTER V.LP. offers significant productivity gains; in tests at Fortune 500 corpora- tions, programs were finished 10X faster. V.LP. also means linear progress; the last 10% of a project won't take the traditional 50% of the time. Other benefits include ‘An Important Message To Every Mac User Who Does Not Have A Degree In Computer Programming naturally structured programs with auto- matically documented modules FEATURES Icon-based programming. Simplified interface to Mac toolbox. Visual, source level debugger. Fast, interpreted with doz- ens of pre-compiled routines. 200 page tutorial and reference manual. More than 20 example programs. Run-time package. No license fees. Not copy-protected. . wy V.LP. only $124.95 Procedure Sets: Speech Manager $49.95, Grid Manager $59.95, Database Manager $149.95, ISAM Manager $59.95, Matrix Manager $95.00 | Translators: Lightspeed C or Pascal, MPW C or Pascal, of to Turbo Pascal $89.95 each. ORDER V.1.P. TODAY To order, see your dealer or call ‘Mainstay at (800) 628-2828 #864. Mas- tercard, VISA and C.O.D. are welcome. Add $5 for shipping and handling. CA residents add 6.5% sales tax. For more information, write or call Mainstay, 5311-B Derry Ave. Agoura Hills, CA 91301 (818) 991-6540. In Europe, contact our subsidiary: Emday, 34 Ave. Tervuren, Brussels, Belgium (02) 734 89 12, Telex 62239. Mainstay ‘Visual erative Programming is a trademark of Mainstay. Lightspeed is trademark of Think Technologies Inc. MPW and Macintosh is atrademark of Apple Computer nc MacWEEK Sept. 22, 1987 NEWS Agreements may bring peace of mind to MIS directors Large institutions, firms opt for site licensing BY JIRI WEISS MacWEEK Staff SAN FRANCISCO — On a bad night an MIS director may have two nightmares The firstis like this: Employees using a popular spreadsheet trickle into the office over the space of weeks, each demanding the latest release. The department has to collect the disks individually and fill ut a purchase order fora replacement, a process that may cost the company $50 to $100 per request. The second nightmare is even worse: ‘Armed federal agents burst into the office to look for illegally copied software. So that MIS directors may sleep quietly, corporations are negotiating agreements, called site licenses, that give them the right to copy and distribute software within their company. Software suppor is negotiable, t Because they are negotiated individually, site-licensing agreements vary. Some give an institution the right to copy and distribute soft ware and manuals to an unlimited number of members. Others limit the number of copies or are no more than volume discounts. Some even include clauses that limit the legal liability of the user. Site licenses are more common in the PC world, but they are making their way to the Mac world, according to Robert Perez, Apple's business evangelist. “It's definitely a growing trend,” he said “Site licensing is likely to mean better service forthe user, and it may result in lower software prices.” John C. McCarthy said he agrees. McCarthy is the director ofthe professional automation service at the Forrester Group, a Cambridge, Mass., market research and database company that released a study of site licensing in August 1986, He said site licenses offer more than just a discount on software. Customers are demanding more say in what support and training they get, factors that affect the overall cost of supporting a software pro- ‘gram more than the purchase price. Such extras as telephone support become products themselves, he said. “Site licensing means the unbundling of software, As you unbundle software support, the vendor becomes more accountable,” MoCarthy said. As more and more Macs and PCs are linked on local-area networks (LANS) site licensing will gow in importance because the latest update ofa software package can be put onthe network server and downloaded to any PC or ‘Mac connected to the network, he said. With electronic distribution of software, customers can have much more leverage and do such things as demand more frequent updates, he said. Some vendors, such as Aldus Corp., Microsoft Corp. and Lotus Development Corp., are opposed to site licensing. Microsoft offered a corporate site license ASLO VESPRENM briefly last year that included a volume dis- count and a liability agreement against inadver- tent copying. But the Redmond, Wash., compa- ny has since changed its mind, said Scott Oki, Microsofi’s senior vice president of sales and marketing. Microsoft does not want to compete with its dealers, Oki said. Thee is no difference between the deals corporate customers can get through the company’s dealers and what they can get through a ste licens, he said. “The dealer channel is efficient in provid- ing a high level of service... We had a hard time providing the same services because we area software developer,” Oki said. Lotus also opposes site licensing Instead, the Cambridge, Mass., company has a special program to allow users to distribute programs electronically, but the software has a built-in counter that does not allow unlimited copying. “We don’t want to give our software away,” a Lotus spokesman said. Aldus researched the needs of 25 corpora- tions and decided against offering site-licens- ing agreements, said Kathleen Humphrey, ‘Aldus’ marketing manager for corporate devel- opment. ‘Aldus lets its dealers make the sale, but the Seattle company has developed a program that offers a varity of support and training options. Hughes Aircraft is one corporation that is unhappy about the unwillingness of vendors like Ashton-Tate of Torrance, Calif, Microsoft and Lotus to offer site-licensing agreements. “These companies haven't realized how to deal with corporations,” said BJ Gamet, a ‘management systems manager in Hughes’ radar systems group. Gamett said the companies do not trust cor- porations to police site-license agreements. “If wwe had distribution rights, we would be above- board and have counters and put out reports to [companies like] Ashton-Tate,” he said. While some large software companies do not offer site licenses, others see the new arrangement as a foot in the corporate door. {In January, for example, JCPenney Co. Inc., ‘a department store chain, switched from using Lotus 1-2-3 to using SuperCaled from Computer Associates International (CAI) in its IBM PCs because Lotus was unwilling to negotiate aste-licensing agreement. The deal, reportedly in the low six-figure range, allows JCPenney to copy software in unlimited quantities and recieve free upgrades, ‘A maintenance pact that allows JCPenney to use CAI’s Garden City, N.Y.-based customer ‘support accounted for 16 percent of the deal. CAT has not decided whether it will offer a similar ste-licensing policy for the company’s line of Macintosh accounting software. Seattle First National Bank, with an installed base of about 3,000 Macs, also is interested in negotiating site-licensing agree- ments. “The only issue is economics,” said Tim Turmpaugh, executive vice president and ‘manager ofthe bank's operations group. ‘Tumpaugh sai the bank does not want 10 go into the business of duplicating disks, but once all the Macs are on the bank’s network, it will be possible to distribute software electron- ically, making site licensing desirable. The bank already is negotiating with one vendor. Forrester's McCarthy said site licensing for Macintoshes has not yet caught on in the cor- porate world because the number of Macs has not reached critical mass, bu itis getting there, Eventually even Microsoft may come around, Vendors will be forced to offer site licensing, he sad, just as they were forced to eliminate copy protection. Site licensing in education In educational institution, site licensing may be the only way to go. Software bought at retail is often oo expensive, said Candice Willut, director of the corporate associates pro- ‘gram at EDUCOM, a Princeton, N.J.-based organization of 500 universities and corpora- tions that is researching software agreements, EDUCOM plans to publish a booklet with sample agreements and distribute them at its national conference in October. The booklet is an attempt to standardize and simplify the bar- gaining process, which is currently arbitrary and far from equitable, said Shirley Smith, a ‘consultant with Osage Associates of Philadel- phia who consults with software vendors and EDUCOM on computing in higher education. “The bigger institutions are, the more bar- gaining power they have. The split between the haves and have nots has been growing,” she said. ‘ ‘As an example for others to follow, EDUCOM holds up T/Maker Co., the Moun- tain View, Calif, software company that dis- tributes the WriteNow word processor. ‘T/Maker recently concluded two types of site-licensing agreements with Comell, Dart- mouth and Stanford universities. Comell Uni- versity in Ithaca, N.Y., decided to distribute ‘T/Maker's WriteNow word processor to its whole freshman class. Dartmouth College in Hanover, N.H.,is distributing 500 units. Stan- ford University in Palo Alto, Calif, is buying 1,000 copies to sell to students at its bookstore. ‘T/Maker sees the agreements as a way to center a new market, said Heidi Roizen, ‘T/Maker’s president. Borland Intemational of Scotts Valley, Calif, is expected to announce similar site- licensing agreements in November. The agreement favored by EDUCOM lets universities duplicate and distribute software and manuals fora flat fee. But that solution may not be for everyone. ‘The thought of making 20,000 copies of a sofi- ‘ware program seems unmanageable, according to Claire LeDonne, manager of the University of Califoia, Berkeley's campus software office. Besides, she said, the university is a loose affiliation of departments that cannot be force-fed a particular software package. A special store, The Scholars Workstation, will debut this fall to sell hardware and soft- ‘ware on campus. The university is asking ven- dors to provide the software and manuals at discounts of up to 75 percent less than retail. The packaging is the same as the retail product except that the software is labeled “Provided under the agreement with University of Cali- fornia” and “Not for resale.” “That's better for the vendors, too,” said LeDonne, “It gives them a better image. There are no junky sets of documentation out there.” Vendor representatives will train campus Consultants who will actually provide support. U.C. Berkeley, which is installing a cam- puswide network, also is experimenting with clectronic distribution of software. The idea, LeDonne said, is to keep software on a server and pay vendors royalties, depending on how ‘much their software is being used. i BUSINESS WATCH MacWEEK Sept. 22, 1987 Letraset, DEST form unusual alliance BY RUSTY WESTON: ‘MacWEEK Staff MILPITAS, Calif —The announcement was a ‘match made in peripheral-marketing heaven. ‘Scanner manufacturer DEST Corp. of Mil- pitas, Calif, and Letraset Corp. of Paramus, NJ, developer of the ImageStudio image-pro- cessing sofware, have announced a unique promotional alliance. The two products are not being bundled together. However, ifa user buys ImageStudio, he can get a discount on a DEST scanner and vice versa. ‘Under the agreement, both companies will jointly fund advertising and promotional pro- grams that will depict the scanner and image- processing software as a Mac user's desktop- publishing solution, Each product operates independently ofthe other. While the advantage to DEST is obvious — distinguishing one scanner from the rest — Letraset’s involvement in the marketing scheme isn't as easly explained. “The advantage to Letraset is thatthe ‘upcoming DEST scanner takes full advantage of ImageStudio’s capabilities,” said Michael, Orsak, an analyst with Robertson, Colman & Stephens in San Francisco. “This agreement reaffirms our commitment to align DEST with the top-tier software sup- pliers in the desktop-publishing market,” said Richard Amen, DEST's president. “A DEST scanner, coupled with Letraset's ImageStudio software, will provide our customers with pow- erful image-scanning and editing capabilites previously unavailable to Mac users at the desktop.” ‘The companies also announced they have agreed to exchange dealer and distributor list. The companies also will exchange marketing and technical information to provide users of the companies’ products with the highest possi- ble level of service and support. Vice president of engineering quits ACIUS BY RUSTY WESTON MacWEEK Staff CUPERTINO, Calif. — Psst. Scot, over here. Want a job? The odds are good that 27-year-old Scott Knaster, who resigned last week from his job as vice president of engineering at ACIUS Inc., will have little or no trouble landing a new job, His former boss, Jean-Louis Gassee, said he would beg Knaster to return to the fold. “We'd be glad to see Scott rejoining us,” said Gassee, Apple's vice president of product development. “I don’t know ifa final decision ‘was made, but we know we'd love to have him back.” ACIUS President Guy Kawasaki, who left Apple with Knaster in April, said, “Scott is one of the best Mac software technical support peo- ple — for programmers.” Why is Knaster so hot? Well, for openers, he wrote the book on programming the Mac, “How to Write Macintosh Software,” in 1986, Until April, he'd worked the previous 66 ‘months in Apple's Macintosh technical support division, rising to technical support manager. After giving management a try, Knaster said, “I want to stay lose to technical things, and [think I'm best at that rather than adminis- trative management.” “Scott basically has decided on a personal basis that he’s more interested in systems soft- ware, hard-core engineering, as opposed to application software,” Kawasaki “ACIUS seemed lke an incredible opportu- nity,” Knaster said, “knew that I enjoyed working on different things, but I thought I could put that aside because ofthe strength of the product and the people behind it.” “The great thing about working in the [Sil- con} Valley is when you've got skills,” Gassee said, “you have a lot of freedom for what you can do. That keeps the employers on ther toes because there isn’t enough talent to go around.” DRAM shortage BY JIRI WEISS MacWEEK Staff SAN FRANCISCO — If you are wondering why itis so hard to get the memory upgrade | you need for your Mac, you can blame it on the Semiconductor industry. ‘The current supply of 1-Mbit dynamic RAM (DRAM) chips is not adequate to meet demand, industry sources say. The supply of the memory modules, called SIMMs (single in- line memory modules), manufactured from these chips is even tighter. The chips, which normally sell for $17 to $18, are now are being offered for $30 and even $39, according to John Foley, vice presi- hinders upgrades dent of MacMemory of San Jose, Calif “Things are so bad that you have a hard time getting them at any price,” he said. One-Mbit DRAMs are becoming an essen- tial component of most microcomputers and workstations because they take up less space on boards, consume less power, give off less heat and are faster than their 256-Kbit DRAM predecessors, Aside from a few U.S. companies like IBM Corp. that manufacture their own chips, the USS. computer industry is dependent on Japanese manufacturers. The situation may change when Texas Instruments of Dallas and Micron Technology Inc. of Bois, Idaho, start production of DRAMS at the end of the year, but some analysts predict shortages may last through the second quarter of next year. The Computer and Business Equipment Manufacturers Association (CBEMA), a Washington-based computer industry associa- tion, sid two of its members are having prob- Jems purchasing the chips and two others have complained about the shortages. ‘The Department of Commerce said it also is See DRAM, Page 12 Large mills target laser printer paper market BY CLAIR WHITMER ‘MacWEEK Staff Few users pay much attention to the paper they send through their laser printers. And despite all the hoopla about the wonders of desktop publishing, its a sure thing that paper isnot the hot subject atthe office water cooler, Even so, at least six ofthe country’s biggest paper mills have gone tothe trouble of opening ‘manufacturing divisions specializing in non- impact paper designed for laser printers. Oblivious to this effort, 80 percent to 90 percent of laser printer owners simply grab the copier paper stacked next to their copying machines and send it through ther laser print- ers, according Tom Ashley, analyst for CAP Intemational in Boston, ‘The production of non-impact paper amounts to 12 percent ofall commodity paper, 750,000 tons out ofa total of 6 million, Ashley said. That figure includes even smaller subi sions of paper manufactured for ink-jet, ther- mal transfer and pen-plotter printers. ‘Ashley sai he thinks that the paper mills are interested in specialty paper not because See LASER PAPER, Page 12 Desktop publishing weathers market free fall BY JOSEPH PERATES Special to MacWEEK Intwo weeks that saw the stock market take a roller coaster ride, including a 175-point Dow Jones freefall, electronic-publishing stocks continued their strong performance. ‘The MacWEEK Desktop Publishing Index closed Sept. 11 at 193.41, up 5.6 percent since ‘Aug. 28, The Electronic Publishing Index fin- ished at 171.60, up 3.6 percent. After setting an all-time high of 55-1/4 ear- lier in the day, Apple closed at 54-1/2, up 4.8 ppereent since Aug. 28. Meanwhile, the Dow Jones Industrials and ‘Computer Technology Index reflected the ‘broad market declines and finished lower than the EPI for the two-week period. ‘The publishing indexes ran counter to the ‘market partly because of major product, ‘announcements made at the Seybold Desktop. Publishing Conference and DECWORLD. Digital Equipment Corp. advanced 3-1/8. ‘Among the companies announcing products at Seybold, Adobe Systems Inc., QMS Inc. and Interleaf Inc. were the biggest percentage gainers Inteleaf’s announcement of its soft- Ware for the Mac II gavea strong boos to its stock, but the product could create a problem for the company if buyers choose it over more profitable workstation versions ofthe software. Joseph Perates, a stockbroker in the Newport, RLL office of Thomson McKinnon Securities, (401) 849-2825, developed the MacWEEK Desktop Publishing and Electronic Publishing indexes. His opinions are his own. 200 | Apple Computer Desktop Publishing Index 280 =" | Electronic Publishing Index 260 smputer Technology Index Dow Jones Industrials 240 7 220 + 200 + f 180 4 160 ————— 1404 120 4 +400 y y July 1 ‘Aug. ‘Sept. 28 it 1}2 “BUSINESS WATCH DRAM. Continued from Page 11 aware ofthe shortage. “The problem could be rather serious,” said Jack Clifford, director of the department’s Office of Microelectronics and Instrumentation, Some within the computer industry specu late the shortage may be retaliation by the Japanese semiconductor industry for the anti- dumping semiconductor agreement nego- tiated withthe Japanese government earlier this year, “The Japanese government has imposed pricing and production restrictions, artificially increasing semiconductor prices,” said a state- ‘ment regarding DRAM chips released last week by the Semiconductor Industry Associa~ tion, based in Cupertino, Calif. To comply with the semiconductor trade agreement, Japan’s Ministry of Intemational ‘Trade and Industry (MITI imposed voluntary quotas on production earlier this year. But critics charge some manufacturers have not ‘et their quotas and MITI has not redistrib- uted the demand, according to a CBEMA rep- resentative Toshiba, the major supplier of the chips and SIMMSs, reportedly has held production to 2 nillion chips per month, | million below its original production estimates. Toshiba's competitors have been hesitant to increase production capacity because they don’t want to compete with Toshiba at its prices, according to Dataquest, a San Jose, Calif, market research firm, Others disagree. It would be very un- Japanese to give up marketshare, said Norman Neuteiter, Texas Instrument’s vice president of corporate staf, The more likely explanation is that producing the chips is harder than anyone expected because “there is areal limitation on production capability, yields and process,” he said, While small third-party developers may face a scramble for the dwindling supply, large customers like Apple are not likely to be affected because they carry a lot of clout with vendors, said a source close to Toshiba Some third-party vendors have foreseen the shortage and have stocked up. MacPeak, which uses 32 1-Mbit DRAMS for its accelerator boards, has protected itself by purchasing a six- month supply, according to Michael B, Shapiro, president of the Austin, Texas-based manufacturer of memory and accelerator boards. Dove Computer Corp. of Wilmington, NC, said it placed its orders with suppliers @ year ago, soit does not foresee a problem, Both companies manufacture their own SIMM modules. That puts them ahead of Apple, which relies on surface-mounted SIMM_ ‘modules manufactured by Toshiba. Another vendor, Turbo Technologies Inc of Roslyn, N-Y., said itis receiving the Toshi- ba SIMMs at the rate of 400 a month, Apple said it started shipping memory upgrades in quantity this month and even announced a price cut forthe upgrades. ‘Apple's I-Mbyte expansion kit has dropped from $349 to $249; the 2-Mbyte kit from $999 10 $599. LASER PAPER Continued from Page 11 they are making any money on it yet, but because it gives them status to have a high-tech division. And with desktop publishing touted asa growth phenomenon, they want a foot in this fast-opening door, he said. Paper mills such as Gilbert Paper, based in ‘Menasha, Wis., admit that sales figures from their non-impact printer paper divisions are not impressive compared to those of standard paper grades. Nevertheless, they are stil bet- ting on the “market opportunity” they feel is inherent in this niche marke, said Mark Manske, Gilbert market development manager. He estimates a7 percent to 10 percent annual ‘growth rate for specialty paper. Other manufacturers say they agree. “We foresee the impact will be similar to that ofthe copier machine,” said Rose Marie Kenny, the publicity and promotion director for Hammer- mill Paper. Revenues from specialty paper have been so small up to now that most securities analysts, don’t keep records oftheir progress. However, many of them do keep atleast one eye on this fast-growth area. “T would think you could compare ito the copier paper and conventional computer paper industries. They were fast-growth businesses and they've turmed into a commodity busi- ness,” said Sherman Chao of Saloman Brothers, a New York analyst firm, Several paper mills have tried to educate users to the “need” for specialty paper. Although such efforts may be self-serving, most analysts agree that a special grain of paper is required for optimum printing results. These Fortune 500 General Motors Exxon Ford Motor IBM Mobil General Electric AT&T Tex Nabisco Shell Oil Boeing United Technologies Procter & Gamble Oc: Rockwell International Allied-Signal Eastman Kodak Dow Chemic: Petroleum Xerox PepsiCo Standard Oil General Dynamics Kraft Coca-C Digital Equipment Unocal Unisys Caterpillar Raytheon LTV Hewlett. Motorola Pillsbury Weyerhaeuser Northrop Ralston Pui i Bristol-Myers Martin Marietta PPG Industries Alcoa Gener: Champion International Campbell Soup H.J. Heinz Bethlehem Steel K Laboratories Time Inc. SmithKline Beckman Boise Cascade Eli Lilly Dr Motors Grumman Scott Paper Cooper Industries Navistar Internatior Products USG Gillette Gannett Ingersoll-Rand Farmland Industries Fi Corp. Combustion Engineering Squibb Lever Brothers Lear Siegler Sherin Harris Land O'Lakes Hershey Foods Singer Rohm & Haas Tribune Pitn International Armstrong World Industries Manville Knight-Ridder Apple Black & Decker Pennzoil Brunswick Mack Trucks Olin Int'l Minerals ‘ Semiconductor Cental Soya AMAX Gould Sundstrand Square D Te Foods Data General Intel Washington Post EG&G E-Systems Dc National Starch & Chemical Timken Esselte Business Systems Harco! Equipment Varian Associates Dayco M/A-Com Champion Spark Plug Howell Cincinnati Milacron Rorer Group General Instrument Mac Raychem A.H. Robins Tandem Computers GAF Amdahl Briggs & Sti Bausch & Lomb Storage Technology Telex Snap-on Tools Loral B Computer Cameron Iron Works Intergraph Westmoreland Coal Gra Manufacturing Harte-Hanks Communications Advanced Micro Dev Bard Foxboro Phillips Industries Herman Miller Stanadyne SC! Sys Xidex Fleetwood Enterprises ..fead Mac “The better the paper, the better the output. ‘The right paper makes all the difference in the world,” said Kenny. Many specialty paper companies pride themselves on having worked with the printer manufacturers on the design and composition of the paper. Such paper is roughly twice as expensive as copier paper. Paper formulated specifically for laser Uular xerographic bond or copier paper. The smoothness is needed to avoid jamming or crumpling when the paper is sent through the printers is both smoother and brighter than reg- narrow entry port of the printer. The whiteness and high opacity ensures the highest image contrast. Many companies also make paper with wax holdout, added so images won't bleed through ‘when wax or adhesive is applied to the sheet during production, a process that more and ‘more desktop publishers are doing in-house. Several mill, including Gilbert and Boise- Cascade of Portland, Ore., make cotton content paper designed to produce less dust inside the ‘machine than regular letterhead. ‘The Groveton Division ofthe James River BUSINESS WATCH Corp. of Groveton, N.H., has the longest lst of products devoted to laser printers: standard tex- ture paper in 12 colors, a 25-percent cotton paper, three colors of parchment paper and transparency film for overhead transparencies. ‘The company plans to add laser-printer envelopes and mailing labels. Another major mill, which asked not to be named to avoid being accused of manufactur- ing vapor paper, is working on report covers. and business card stock paper for laser printers. Many users may end up publishing next year's Christmas cards on their own printers. Companies... aco E.|. du Pont de Nemours Chevron Chrysler Philip Morris Amoco RJR sidental Petroleum Atlantic Richfield Tenneco USX McDonnell Douglas il Westinghouse Electric Goodyear Tire & Rubber Lockheed Phillips ‘ola Minnesota Mining & Manufacturing Sara Lee ITT Union Carbide ‘Packard Honeywell Johnson & Johnson Monsanto W.R. Grace TRW al Paper Colgate-Palmolive Texas Instruments Emerson Electric NCR International North American Philips Litton Industries Pfizer |C Industries imberly-Clark Merck Amerada Hess American Cyanamid Eaton Abbott esser Industries BASF Owens-Corning Fiberglas Deere American ial Control Data Kellogg Teledyne Mead Armco FMC Times Mirror Avon ‘uehauf Wang Laboratories Johnson Controls Hercules James River j-Plough Jim Walter Cummins Engine Upjohn Kaiser Aluminum & Chemical ley & Bowes Air Products & Chemicals Morton Thiokol AMP Allegheny Computer Corning Glass Works Westwaco Joseph E. Seagrams & Sons % Chemical Polaroid Crown Cork & Seal Ethyl McGraw-Hill National ktronix Amstar Adolph Coors Becton Dickinson Perkin Elmer Dean w Jones Avery International Pennwalt Rexnord Dow Corning Ball rt Brace Jovanovich Fairchild Industries Vulcan Materials Clark Lone Star Industries Deluxe Check Printers Prime Computer Bell & millan Chromalloy American Economics Laboratory Hughes Tools ratton Nalco Chemical Nashua Dennison Manufacturing Wm. Wrigley ig Three Industries Media General Tracor Rohr Industries Compaq y Research Kaman H.H. Robertson Georgia Gulf Jostens Butler ces Ametek CooperVision Standard Register Shaw Industries C.R. tems Scientific-Atlanta Seagate Technology Millipore Barnes Group WEEK every week. CALENDAR SEPTEMBER 29-Oct. 2 — INFO ’87 (New York) ‘The Information Management Exposition and Conference, with the theme “Making Existing Information Systems More Productive,” fea- tures three “focus” days: financial service com- panies, manufacturing companies, and govem- ‘ment agencies and departments. Conference includes workshops, full-day courses and 48 sessions, Contact INFO "87 at (203) 964-8287. 30-Oct, 2— Apple Expo (Paris) This trade show will feature Apple Computer France and associated third-party developers. Roughly 70 exhibitors and 30,000 participants will attend. Contact: Jean-Claude Muratore at Apple Computer France (1) 69.28.01.39. OCTOBER 24— Apple Business Users Conference (Chicago) Focusing on getting the most value from Apple computer systems in business environ- ments, the conference will include 45 seminars, Subjects covered include software selection, software usage, IRS issues, and system setup Contact: Phase II at (312) 653-7640. 4-6 — 1987 Small Business DataTrack Ser- vice Conference (New York) Sponsored by CAP Intemational, the confer- ence is designed to help vendors reach sales goals by capitalizing on the small-business market. Topics include distribution strategies, service and training, advertising and product design. Contact: Jean O'Toole at CAP Interna- tional at (617) 834-6832. 4.8 —ASIS 50th Annniversary Conference (Boston) This conference ofthe American Society for Information Science will include nearly 100 exhibitors, focusing on products, samples and demonstrations of suppliers tothe information field. Contact: ASIS at (202) 462-1000. 5-6 —Datapro’s Blectronie Publishing: Strategies, Applications and Systems (Los Angeles) This two-day course is aimed at showing cor- porate users how fo apply electronic publishing while boosting productivity and cutting costs Contact: Datapro at (800) DATA-PRO. 5-7 — Strategic Issues in Managing Infor- mation Technology (Boston) Sponsored by Decision Support Technologies, cach day of this conference will focus on a dif- ferent topi: antficial intelligence, software productivity and decision support for managers of information systems. Sessions will be divid- ed between research and academic speakers and user and vendor presentations. Contact: Donna Kacin at Decision Support Technolo- gies at (617) 354-6400. Send calendar events to: Clair Whitmer, ‘MacWEEK Calendar, 525 Brannan St., San Francisco, Calif. 94107. MacWEEK Sept. 22, 1987 0) PINION VISIBLE RESULTS Steve Rosenthal Desk Accessories are so handy that many of us literally can’t get enough of them. I regularly use well over a dozen, for everything from counting words in text files to launching and controlling a TOPS network connection between two Macs and a PC. The problem is that an unmodified Mac ‘operating system allows a maximum of only 15 DAs to be installed at onetime, More can be kept on your disk, but you can’t ordinarily put them in your System file, where they must reside to be directly accessible, If you're a real hacker, you can stretch the limit by assigning slots meant for othe items to DAS, but I don’t recommend it. Modifying a System file invites trouble since you never know when a developer has relied on a key parameter or piece of code for his project. Aso, those slots are reserved for reasons, and if you assign them to DAs, you won't be able to use the device drivers or other resources that claim those positions. Fortunately, there ae several more elegant solutions. Some clever folks have written pro- grams — several of which are actually DAs — that manage collections of such accessories. T've been using DA-Switcher from Olduvai Software of Coral Gables, Fla, program that lets you gather your DAs into sets and then switch from set o set as needed, The acces- sores in the current set appear under the Apple ‘mena, replacing any set you swap out. I've got a word-processing set, a drawing set, a telecom set and so on, So far, it seems to work with most of my favorite DAs and most programs, although Olduvai wams that some programs choke up if you don’t return tothe same set of accessories you started with before you close the applications, You install DA-Switcher asa DA itself, using the Font/DA Mover, and you build your ours DUNN sets with that same program, DA-Switcher officially lists for $49.95, but the company is selling it for $10 less during an introductory special. Software Supply of Sunnyvale, Calif, has a similar program, Suitcase, which also manages fonts and FKey (function key) programs. Tech- nically, Suitcase is an “INIT” program, which ‘means that once you copy it into the System file, it automatically runs each time you start up your Mac. The list price is $59.95. Suitcase lets you open up to 10 files of DAs —known as “suitcases” because the icon the Font/DA Mover creates for DA collee- tions looks like a suitcase — each of which can contain as many as 52 DAs. You can also create suitcases of up to 200 fonts, but that’s a subject for another column. (One of the program's nicer features is that each time you boot up, it automatically loads all DA collections placed in five specified sut- cases inthe System folder. If you prefer public distribution software, you can find a number of DA manager pro- grams on many bulletin boards, information utilities and user-group disks. Some of the most widely available were done by the prolif- ic and wel-known programmer Loftus Becker J, including Other, a DA that lets you install orremove a DA without returning to the Desk- top or using the Font/DA Mover, and DA Key, an FKey program that lets you launch DAs from files on your disk. However, be careful with these and other programs that have been in circulation for a while, Differences in the Mac Il and in recent System fies on the SE seem to cause prob- Jems, and you may find that certain combina- tions can destroy your System file. (You did make a backup, didn’t you?) Some MultiFinder proponents have argued that all these concems are only temporary any- way because with MultiFinder you'l just use different combinations of full applications instead of needing DAS to do the job. But DAs often take far less memory space than {ull applications. twill take quite a while before our favorite DAs get rewritten in pro- gram form, and we don’t know yet what com- binations will work with Apple's new multi- tasking system. For now, managing DAs remains a chal- lenge. And that’s why [like these tools that, so to speak, line up my DAS all in a row. Mt ToTue Epitor Rentals don’t lead to piracy ‘Your Aug. 25 article, “Congress may help protect software authors,” stated that the Software Pub- lishers Association believes the practice of software rentals contributes $1 billion annually to soft- ware authors’ losses. In fact, the preponderance of evidence clearly shows that software piracy has decreased as a direct result of software rentals. Companies like ours have existed for about two years. Previously, there was virtually no way to test a piece of software before buying it without committing an act of piracy. Honest people paid their money and took their chances. And if they were wrong, returns did not exist. As a result (according to what our customers tell us) as much as 40 percent to 60 percent of purchased software was found unsuitable for the intended purpose. In this case it was the consumer who was being robbed. Now you can test drive software before buying, so you can make an informed purchase deci- sion. If it meets your needs, keep it; if it doesn’t, send it back. Could you have copied it? Sure. But why would you pay to copy when traditional channels exist for that practice at no charge at all? “The truth is that most people are honest and are genuinely trying to solve a problem. They Want to own the software they use so they can register it and qualify for upgrades and tech sup- port. They don’t want to buy several titles to find the software that fits their needs, and most of all they don’t want to practice piracy to reduce the losses associated with mistakes. Today they can legally sample the software of their choice via software rentals to decide ‘among three or four competing programs under their conditions. The result is the right software purchase for their needs every time. ‘The Software Publishers Association should turn the telescope around. They'd see that instead of being the problem, we're really part of the solution. Real Provencher, president MacRENTALS, Humble, Texas Illustrator insights I'm writing to comment on your article in the Aug. 25 edition headlined, “Adobe's silver fortunes ‘may have a cloudy lining.” Midway into the story, you mentioned David Schechter, describing him as a “less enthusiastic” analyst of Adobe, His comment: “Illustrator... requires the user to be an artist to begin with, and it’s incredibly time consuming. Maybe the advertising they're putting out geared to the general personal computer user is a mistake.” T’mone of these general PC users, and I find Ilustrator easy to use, even though I’m no artist. (Ican't draw, but I can trace and manipulate ideas.) I use it to design logotypes, T-shirt graphics, calendars and ideas in general. There are capabilities in the program that I have yet to tap. For generating and enhancing ideas, Hlustrator is nothing less than superb. Urbano E. Delgado, consultant Migrant Associates Design Center, Colton, Calif. 1am writing to object to a comment in Lawrence Magid’s Aug. 3 column that Adobe Illustrator- produced graphics can only be exported toa limited number of programs. Thave been a Mac user since 1984 and have most Mac software at my disposal. I write instruc- tions for nuclear power plants and in so doing use graphics, number-crunching and word-process- ing software. Currently I use Microsoft Works for word processing because I can put a graphic in anywhere and put text beside it. use Illustrator to produce the graphics and print everything on a LaserWriter Plus. Thave found that Ilustrator graphics can be exported to MacWrite, MacDraft (becomes an object), FullPaint (I can’t imagine why), Microsoft Word, Microsoft Works, Ragtime, MiniCAD (becomes many objects) and I suspect most programs that support the Clipboard. How it’s done: 1. Prepare the illustration in the normal way. 2 Select the illustration, 3. Hold down the Option key and select Copy from the Edit menu 4, The illustration is now on the Clipboard, and you may quit and paste it anywhere. (I usually store it to the Scrapbook, just in case.) The illustration will lok terrible on the screen, but it will print right on the LaserWriter. Gary Chesher Chesher Engineering, Decaturville, Tenn. Send letters to MacWEEK, 525 Brannan St., San Francisco, Calif. 94107; or via MCI Mail: MacWEEK. Please include your name, title, company name, address and telephone number. Focus: Networking BY BILL LANGENES Creative Strategies Research A little over one-third of Macintosh users responding to a recent telephone survey are connected through their Macintosh to a local-area network. The July survey of 301 MacWEEK readers revealed that 112 respondents, or 37 percent, are part of a LAN while 189, or 63 percent, are not connected to a LAN, Of the users connected to a LAN, 6 percent use a Macintosh 512K, 79 percent use a Mac Plus, 13 percent use a Mac SE, and 2 percent use a Mac I Results of the survey conducted by Creative Strategies Research for MacWEEK can be pro- jected tothe 40,000-plus Mac WEEK readers, who are heavy Macintosh users working at sites with large numbers of Macintoshes, but these results may not reflect computer usage pattems of all Macintosh users. Base: 301 users Source: June 1087 Creave SeaiapweaoWEEK HAVE YOU HAD A RELIABILITY PROBLEM WITH THE NETWORK? Source June 1987 Crete SrategiesMacWEEK Reliability doesn’t seem to be a problem Networks are susceptible to reliability problems because of technically complex combinations of hardware and software, installation and maintenance, When asked if they had experienced prob- lems, 83 percent of the 112 users on networks reported no reliability problems, and 17 percent — fewer than one in five — said they had experienced problems. ‘Whether or not there is a connection, the results seem to indicate that users of more sophisti- cated Macintosh computers are less likely to run into network problems. Among Mac 512K users, 43 percent had reliability problems, while only 18 percent of Mac Plus users had problems, and none of the Mac SE and Mac Il users had problems. The greater the number of employees and computers at the user's work site, the greater the likelihood his Macintosh will be connected to a LAN, While the median number of employees is 31.5 among al respondents, itis 60 among LAN users. The median numberof computers is eight among all respondents and 20 among LAN users. Networking software “invisible” A sizable percentage of Mac users on a LAN are not aware of the networking software on their system, according to survey findings. The largest segment of the LAN users — 28 percent — did not know what networking software they used. ‘Among respondents, three networking software packages dominate the Macintosh LAN mar- ket. Holding a combined market share of 66 percent are MacServe from Infosphere of Portland, Ore; AppleShare from Apple of Cupertino, Calif; and TOPS from Centram Systems West of Berkeley, Calif. Individually, MacServe has a27 percent share; AppleShare, 3 percent; and TOPS, 16 percent. Other networking packages used by survey respondents include 3Server from 3Com Corp. of Santa Clara, Calif, with a4 percent share, and HyperNet from General Computer Corp. of Cam- bridge, Mass, witha 2 percent share. FTWARE RK HyperNet, 2% 3COM 3Server, 4%, Base: 112 users ‘Sourea: June 1987 Creative Salogion MacWEEK S YOUR NETWORK HAVE AN E-MAIL SYSTEM? Don't Know, 5%: ‘Suc: June 1087 Creative SralagntlacWEEK Most not equipped with E-mail Despite the easily realized and measured benefits of an electronic-mail system, only 9 percent of respondents working on a network said their LAN provided E-mail services to network users. Eighty-six percent of these respondents say their LAN is not equipped with E-mail capabilities, and 5 percent did not know if these services were available, E-mail systems being used by respondents include InterMail from Intemet of Waban, Mass.; InBox from Think Technologies of Bedford, Mass.; MailBox from Tangent Technologies of Nor- cross, Ga,; Mail Center from Videx of Corvallis, Oe. and a VAX network E-Mail system. ‘The Marc WEEK Surveys oduct excsely or Mac WEEK by Creative Soups Reseach, ighchoog earch consign based inna Clara Cal Fortis sey, aranom sal of US. opr adobe vole sar wa i fo he MacWEK sabres as. A tna of 508 sponds we each: 30 aged take pat ine suey, Hardware and software for the business Mac. SOFTWARE NCP denotes not copy-protected. CP denotes copy-protected. Aegis Development ... NCP Doug Ciapp's Word Tools, $42 Affinity Microsystems .... NCP ‘Tempo (power user's macro utilty) 56. Allan Bonadio Associates ... NCP Expressionist (equation processor) 52. ALSoft DiskExpress (maximize aisk performance) 27. Altsys ... NCP FONTastic Plus (advanced font editor) ...._ 49. Fontographer (Laserwer font editor) ... 245, ‘Ann Arbor ... NCP FullPaint advanced Paint program) 49. Batteries Included ... NCP Thunder! 1.23 (speling checker) 82. Berkeley System Design ... NCP Stepping Out requires 5124) 87. Blyth ... CI Omnis 3 Plus (multiuser available). call Borland International ... NCP Turbo Pascal Tutor 49, Sidekick 2.0, 59. Retex (information management analysis) 59, Turbo Pascal (HFS compatible) 59. BrainPower ... NCP Graphidex (DA graphics organizer) 69. Designscope (electronic circuit design) . 128. StatView 512 + (req. external dive, 512k)... 179, Bravo Technologies ... NCP MacCale (easy to use spreadsheet) 79 CasadyWare ... NCP Fluent Fonts (two-disk set) 29, Fluent Laser Fonts (VO. 1-15) ach 48. CE Software ... NCP Disktop 3.0 (powerful DA Finder) 36. Central Point Software ... NCP Copy II Mac (includes MacToo’s) 20. Centram Systems West ... CP “TOPS file server/LAN software) 128 Challenger Software... NCP Mac3D (3D graphics, S40 features). 128. ‘Chang Labs . racy a cn Lecce! eave 105, Ragsto Riches Receivables (eq. 5124) .. . 126. The C.A.T. (Contacts, Actes, Time) 499. Inventory Control or Professional Bling... 243, Cortland ... NCP TopDesk 21 now dest sccssares) 34, Cricket Software .. Satwott tate pactge) 75. Cricket Graph (multiple windows) 126. Cricket Draw (advanced craw capabilies) 175, Data Tallor ... NCP Trapeze (Sreacsheet, reqs. 512k) 159, DataViz ... Necunk Pius tans MecI6M daa)... 168 Digital, etc. Turbo Mac 259. Dove Computer ... NCP RAM Shap (RAM DiskDisk Cache) 36, Dubl-Click Software ... NCP Worlé-Class Fonts! both Volumes) 49, WetPaint Cp Art (both Volumes) 49. Enabling Technologies ... NCP ro 30 (GD shadled modeling) 199, Forethought ... NCP FileMaker Plus (feature packed database). . 149, PowerPoint (professional presentations) ... 209, FWB Software ... NCP Hard Disk Backup or Partition $8. Faro Us roga bac) 56, Greene, Inc. GuciOEX ecto boot) 24 Ideaform ... NCP MacLabele’ or DiskQuick 29 Imagine ... NCP Sart Alaris (DA reminder syste) 38 Infosphere ... eee wie eh) $65 ‘ComServe (modem sharer, NCP) 129. MacServe (Apple ak software) 165. Innovative Data Design ... NCP MecDrt1.24 fequtes 32 159. LaserWare ... Casas (ques 51% Lasoo)... 180 LaserPaint (requires Mac Phis, Laserwriter) 319, Layered ... CP Notes for. Excel, Works, or Word. .... each 42 Legisoft/Nolo Press ... NCP \WillWrter 2.0 (prepare your own wi) st ing Videotext ... NCP ‘More (outlines, windows, & tre chars)... 148. Lundeen & Associates ... NCP WorksPlus Spell 39, Macropac International ... NCP 101 Macros for Excel 49. Micro Analyst ... NCP Mac Zap (recover crashed hard alsks) 36. Microsoft Basic Interpreter 3.0 (NCP) 64. Chart 1.02 (42 chart styles, CP) 72, Multiplan 1.1 (63 col by 255 rows, CP) .... 111 Fle 1.05 (exible data manager, NCP)... 111 Basic Compiler 1.0 (NCP) 119, Fortran 2.2 (compiler, NCP) 169. Works 1.0 (integrated too!, NCP) 189. Excel 1.04 (power spreadsheet, NCP) .... 224. Word 8.01 (word processor, NCP). 239, Mindscay GraphioWorks 1.1 (newsletters, posters)... 48. Monogram ... NCP Dollars & Sense (home, smal business) .... 81 cP Double Helix (relational, custom menus)... 275, OWL International ... NCP Guide (hypertext, free-form info) 79. Guide Envelope System 98, Palantir ... NCP inTalk (communication to emulation) 99, PBISoftware ... NCP HFS Locater (DA organizer for HFS) 26. HD Backup (supports MFS, HFS) Personal Computer Peripheral HFS Backup ProVUE Development... NCP ‘OverVUE 2.0 (power-packed database)... 149. Satori... NCP BulkMailer 3.0 (mating fists). 86, BulkMaiier Plus (up 0 90,000 names)... 199, Legal Bling attorneys to accountants)... . 385, Legal Biling Il (ull ust accounting) 575. Broject Bilin aces toengnees) 446, Silicon Beach Software ... Slicon Press (orinter uty, Sig a SuperP echanced raps program)... 64 SoftStyle ... Prete Gt sn cob) 49. ‘Software Discoveries ... NCP Record Holder Plus (data manager). 45, Software Ventures ... NCP Microphone 1.1 (includes Glue) 119 Solutions, Inc. ... NCP ‘SmartSerap & The Clipper or Glue. a Som Glee genni ena, 59 ‘SuperMac Software ... SuperSpool 3.4 49, Diskft (backup & restore uty). 49, SuperLaserSpool 99, ‘Sentinel (data encryption) 99, Multi-User SuperLaserSpool 259, ‘Survivor Software ... NCP MacMoney financial planet) 42 swe NCP ‘Acta 1.2 (utineAuning desk accessory)... . 38. PictureBase 1.2 (ofp art manager 512K)... . 59. TiMaker .. Glick/\t Personal Graphics, Etfects, Publications, Letters Vol, 1 or 2, Holidays, Business Image each 28, Bombay, Plymouth, or Sevile Laser font Write Now (word proceso ‘Think Technologies ... NCP Laserspeed (Laserwriter uty) 59. Lightspeed Pascal ncludes debugger)... . 85. Lightspeed C (top-rated C Compiler) 99. InBox Starter Kit(CP) 225. InBox Personal Connection (Mac & PC)... . call ‘ML Systems ... NCP ML Source Code Library 58, ML Pascal (compile req. 5124) 68. ‘TrueBasic ... NCP Tue BASIC. 59, Algebra 1 orl, Pre-calculus, Tigonometry, 8D Graphics, Discrete Math, Probabilty, Chippendale, Arithmetic, Calculus & MacFunction TrueSTAT (statistics) 58. untime (create stanctalone applications)... 59. sm & Macias ... NCP each 36. rmyDiskLabeler (design & print labels) 24 ‘myDiskLabeler wiColor (req. imagewnier I) .. 33. rmyDiskLabeler wiLaserwriter option 38, Working Software ... NCP Findswel (ocate documents fast). 32. Spelswel 2.0 (speling checker) 42. HARDWARE ‘Manufacturer's minimum limited warranty period is Isted after each company name. Some products in theirline may have longer warranty periods. Note: Some hardware ilems are available in ether pltinum or beige color Please speciy 20 Megabyte SCSI Hard Drive 569. ‘AST Research ... 2 years. ‘AST Turboscan (300 dp! scanner) 1479, ‘AST 2000 (20 MB, 20 MB tape) 4395. ‘AST 4000 (74 MB, 60 MB tape) 3695. ‘Curtis Manufacturing ... lifetime Diamond (6 outlets). 29, Emerald (6 outlets; 6 cord). 36. ‘Sapphire (3 outots; EMURFI fitered) 47. Ruby (6 outlets; EMURE tered, 6 ftcord)... 55. Dove Computer ... 90 MacSnap 548S (S72E to 2 Mb w/SCS! Por) 469. MacSnap 2S (1 Mb to 2.5 Mb, expandable) 699. MacSnap 48 (1 Mb to4 Mb) 1398. Ergotron .... 1 year Mouse Cleaner 360° 15. MacTit or MacTit SE 7 MacBuffer 512k 328, MacButfer 1024k 428, Farallon Computing... 1 year PhoneNET PLUS (D8-9 or DIN-8) 39 Hayes ... 2years ‘Smartcom I (Communications sofware)... 88. Smarimodem 1200 299. ‘Smartmodem 2400 449, IOMEGA ... 90 days Bernoul Box (dual 20 MB w/SCS)) 1849, 20, 22. Universal Copy Stand, 24 Polatzing Fiter or Surge Suppressor... 94. Printer Mufler (80 column) 39. System Saver Mac or Control Genter 64 ‘AB Box (or the Mac Plis) 64 Turbo Mouse 85. Koala Technologies ... 90 days Mac\isin (digtze7) 175, Kraft ... year 3 Button Quickstick Migent ... 1 year Pocket Modem (ex. 1200 baud). 169 Mirror Technologies ... 1 year Magnum 800 External Dive 208, Magnum 20 Tape Backup 899, MagNet 30x (weabl). 949, MagNet 40x (weabl). 12