mac week v 1 n 8

THE WORKSTATION NEWSWEEKLY $3.50 Volume 1 June 29, 1987 LNA LDS Mac II compatibility Apple's list of tested software Page 7 DEC drops prices No threat to Apple Page 13 Cutting the wait Print-spooling programs Page 17 “The computer is arevolution. It offers the power to create new visual languages, hybrids f of design,” Reinventing computer graphics Designer April Greiman uses Mac technology to create her own visions, Page 22 ZOOM IN : Sn i es) ESSE) EESESE) MocSi2K MAC Pus _-MACSE Apple pursues CAD; exhibits at A/E/C BY STUART SILVERSTONE Special to MacWEEK WASHINGTON — The inaugural participa- tion by Apple at a CAD expo attended by almost 30,000 construction professionals high- lighted the opening of last week's A/E/C Sys- tems '87 show here. ‘Apple’s presence was as conspicuous as its seven-year-absence from the construction industry's premier computer show. Observers and Apple officials interpreted the company’s ‘strong showing as a turning point in the person- al computer desktop-engineering market; more than 200 architects attended a two-day Macin- tosh forum held during the show. Conference Director George Borkovich said, “There is finally an alternative to MS- DOS CAD in the low-cost arena.” The tumaround in Apple’s participation parallels an emerging trend in computer shows toward vertical markets. In previous years, ‘Apple explained its absence from the A/E/C See AIEIC, Page 24 Workstation publisher headed for Macintosh II BY CLAIR WHITMER and ABIGAIL CHRISTOPHER MacWEEK Staff CAMBRIDGE, Mass. — Interleaf Inc., long a major player in workstation electronic publish- ing, is developing a version of its software sys- tem for the Macintosh II, according to sources within and outside the company. “Several major corporations, including Boe- ing, have been asking Interleaf to port its soft- ware to the Macintosh II for more than a year,” says Rick Young, senior analyst at DataQuest of San Jose, Calif. “I know that Interleaf has had the ‘require- ‘ment’ from a number of corporations for a long time. The Macintosh II is a cheaper platform than the Sun 3/50. The Sun workstations include the added costs of networking and UNIX. AppleTalk is less expensive. In addi- tion, companies such as Boeing like the Macin- tosh operating system,” he says. “T don’t feel comfortable projecting price points, but I don’t think that Interleaf can price the Mac II port above $2,000. Consider the price of the platform.” Young says he expects to see the Mac II version of Interleaf’s software by the end of this year. Interleaf has already ported its software to See INTERLEAF, Page 24 Apple’s road show leaves some behind: Vendors complain of favoritism BY ELINOR CRAIG MacWEEK Staff Major hardware and software companies were excluded from the current Apple Business Forums, according to sources close to Apple Computer Inc. One company independently decided to forsake the national series of promo- tional-conferences because of what it perceives tobe Apple’s failure to develop a solid busi- ness-marketing plan. tits second annual business forum, Apple, with more than 50 software and hardware developers, is demonstrating its business solu- tions in five different areas: desktop publishing, productivity, engineering and scientific, busi- ness management, and desktop communica- tions. Seminars are conducted in each of these areas, including market overviews of the Mac- intosh in business. The forum will travel to 16 locations nationwide. ‘One major developer not represented is Microtek Lab Inc. It has the largest market share of the desktop-scanner marketplace, according to research houses IDC and Dataque- st, with an installed base of approximately 15,000 units in the desktop-publishing market. Microtek was invited last year but is conspicu- See FORUM, Page 24 _ CNN WASHINGTON Reporters of the Cable News Network keep track of the Iran-Contra saga using a ‘Macintosh running FileMaker Plus (right) FileMaker tracks Contra hearings for Cable News Network BY STUART SILVERSTONE Special to MacWEEK WASHINGTON — While the televised Iran-Contra hearings have made Lt. Col. Oliver North a household name, keeping track of the many obscure names, dates and financial transactions asso- ciated with the unfolding investigation is a task the Cable News Network (CNN) has assigned since last December to FileMaker Plus on a Macintosh, A chronology of relevant diplomatic and intelligence events dating back to 1969 and biographies of more than 750 key players in the drama are part of CNN's fast-growing database. Additional facts to be entered into FileMaker are gleaned daily from revelations at the congres- See CNN, Page 24 MacWEEK June 29, 1987 NEWS BY JIRI WEISS MacWEEK Staff. SANTA CLARA, Calif, — National Semicon- ductor Corp. wil ship next month a memory expansion module forthe Macintosh Il that permits as much a 16 Mbytes of RAM in a single expansion so Based on 100-nanosecond, -Mbytedynam- ic RAMS, the NS8/I6 consists of an ‘8 Mbyte motherboard and an & Mbyte daugh- terboard that occupy a single NuBlus slot ‘The board canbe purchased in4-, 8-12-, oF 16-Mbyte configurations, t $400 per te ‘The advantage of NS8/16 stat it speeds switching between applications, says Geof Weaver, NSC’s product marketing man- ager. its not quite as fast as RAM on the ‘motherboard, but several times faster than a BY ABIGAIL CHRISTOPHER MacWEEK Staff NORCROSS, Ga. — Colors Corp has developed the fs color laser printer engine that provides a resolution of 300 dpi and a printing speed of 10 pages per minute — 42 Pages per minute in black-and-white mode. ‘According to Naomi Luft analyst at Datek Information Services of Newtonville, Mas, “Canon and Ricoh have developed color copiers that use optical imaging and elec- {rophotography, but they have yet to announce color laser printers. “Laser beam technology iter helium neon a semiconductor diode, has been added to eletrophotographic clor-copier technology to develop Colorocs printer engine,” sid Bob Girola, of QMS of Mobil, Ala QMS owns 6 percent of Colores, having signed a printer development contract with the company in 1985. QMS isthe only OEM that, Colores as announced to date, Misubshi Intemational, which owns 6 per “novo ase 12.1987 National Semi to ship faster memory module harddisk” ‘The board is intended for servers and high- nd applications tha use @ great deal of memo- ry such as graphics and CAD/CAM, The NS8/I6 will be the only memory mod- ule now available that wil work with both the Macintosh’ own operating system and AUIK, Apple's UNIX, according to Weaver. Users can install one or more NS8/16 mod- ules themselves without having to set any jumper swithoes, he says. ‘The module is one of a family of Mac Il product that National plans to introduce this year, Weaver says. The NSH/I6 isthe first PC product fr the semiconductor maker. The company hasbeen marketing add-on memory systems for Digital Equipment Corp. National Semiconductor became an Apple developer in December 1986. Colorocs develops color laser-printer engine cent of Coloocs, recommended that Sharp In. ‘manufacture the Coloros engine n Japan “As companies such as Canon and Ricoh design similar engines, prices will drop It will be feasible to put together a printer ike this for about $10,000,” says Scot Smith, Mitsubishi marketing manager. Greg Porell,CAP Intemational color hard- copy analyst, says, “While companies such as ‘Toshiba have demonstrated color laser printers already, there is a big difference in Colorocs’ technology. “The Toshiba Twin Color printer (demon- strated st COMDEX/Fall'86) only provies a second color.” Colrocs provides fur: yellow, magenta, cyan and back Canon and Ricoh have shown four-color laser printers in Japan forthe past two years and would not discuss plans to bring color laser-printer technology to the United Stats. Fujitsu is reportedly working on color laser technolgy but will ot introduce a product in the near future, a company spokesman said. pn EEE Se aa =~ sa =r a ca pte pe ae ime cle a teloes ecnmaian, en rt Chr pu ne a Chor oe iaeeeae oes tees crncc Peer es SENSES ee, Soe ee Bye = eet meee So am Boat mee ine Sones oe COLOROCS ae liioe meas *- [FREQUENCY OF COPYING =acee - met = pe —=- al @ sree | awe ¢ yes 1908 1088 1987 ‘ce “ounce CAP INTERNATIONAL, DC 1986 CONTENTS NEWS ‘Target loses software contract source 05 Monitors made for IBM run with Mac II 06 ‘Macintosh programming too complex? 08 WORKSTATIONS DEC's price reduction no threat to Apple, analysts say 11 BUSINESS WATCH Competition creeps up on big desktop-publishing players Cutting out the wait: Print-spooling programs MARKETWEBK Focus; Planned purchases, Designers “hybrid imagery” reinvents computer graphics COLUMNS John Edwards: Communicating 10 Steve Rosenthal: Visible results 23 Mac the Knife 26 LATE NEWS Nutmeg buys desktop-publishing division from Gestetner NEW CANAAN, Conn, — Nutmeg Systems Inc, an authorized Apple VAR specializing in desk top publishing, has acquired the national desktop-publishng division of Gestetner fice Systems Gestetner of Yonkers NY., hasbeen the lading, VAR of Apple Mac systems targeted at desk op-publshing aplication. The value of he contrat was not disclosed. ‘Nutmeg wil immediatly assume service contracts for current Gesteiner customers. The com pny also will take the existing inventory of desktop publishing systems and manuals, acording to James Ackerly, Nutmeg president Ann Arbor affirms intention to keep and market FullWrite LOS ANGELES — In sit of rumors about te sale of FullWrite Professional, the sophisticated word processor and page-layout program, Ann Arbor Software's curent intent ist be indepen dent, according to Philip Lipetz, company president “However,” says Lipetz, “Ann Arbor has been approached by four ofthe 10 largest microcom- putersotware houses about possible mergers. “Ann Arbor is oally committed to introducing FullWrite Professional tthe [Macworld Expo in Boston,” says Lipetz. The company has finished its second round of venture capital financing and isin final Beta testing of the program, he says. Target announces long-awaited release date for Scoop MIAMI — After series of delays, Target Software Inc. wil officially enter the desktop-publish ing marketplace July 15 with Scoop, “a second- generation page-creation and layout” program, says Richard Palumbo, Target’ president “The delays have nothing todo with any problems,” Palumbo says. “The tit is basically sound. We are now just refining the documentation, ‘According to one of the beta testers, however, “Scoop has gone through dramatic changes from. what it was originally.” ‘The program has been owned by two separate companies and changed names more than once; A disk each month PACKED with PROGRAMS DISCOVER UPTIME. Build an exciting library of programs for less than one dollar each. You deserve value. At UPTIME value is yours. Each month over 30,000 people just like you enjoy UPTIME. Your disk arrives with eight programs and more every month... each monthly disk. Make your life easier. Get more from your Macintosh. 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Mac WEEK June 29, 1987 NEWS Neuron releases object-oriented system BY JIRI WEISS MacWEEK Staff PALO ALTO, Calif. — Neuron Data will release an expert system forthe Macintosh I athe annual meeting ofthe American Associ- ation for Arificial Intelligence in July. The $5,000 program, called Nexpert Object, isa more sophisticated version ofa rogram that has been avilable on the Macin- tosh since December 1985. The program is finding application in training, medicine, tanking and the racking of satellites [Nexpert Object isan expertsystem shell vitten in C that can be programmed into an pplication and distributed to mltple users runing broad range of computers, including Macs, VAXes, IBM ATs and PSs, the com pany sys. Users can distribute copies of com- pleted run-time applications for $800. [Nexpert Objects open architecture allows itt incorporate other programs or routines. It interfaces with popular spreadshets like ‘Microsoft Corp.'s Excel and Lotus 1-2-3 and databases such as Oracle Corp.'s Oracle and Rab, a DEC database, the company says ‘The new version is “object-oriented.” Users can crete and describe objects and relation- ships between them in addition to the ifhen rules that frm the bass of the system. The ability to define objects, their propetes and theirclases gives the program additional depth and lets it handle more complex prob- lems, says Neuron Data President Patrick Perez Another advantage ofthe object-oriented approach is thatthe total numberof rles and information that must be entered is reduced, he says. The properties of classes areautomaical- Iy inherited by objets when they are assigned to panicular clas. Once a user els Nexpert that ars have four wheels, body and an engine, for example, he doesnot have to re-enter these properties fora Porsche ‘Asa user generates the knowledge base, a sraphic representation ofthe object and rela: tionships he is eeatng grows inthe form ofa ‘complex network onthe Screen ‘The network resembles a tee, bt itis nota ‘ree inthe artificial inteligence sense ofthe word. “The network is completely open,” Perez says. “Any node canbe linked to an unlimited numberof others.” ‘By making a selection fom a plldown ‘menu, users can trace their reasoning in ether rection, finding out how they artived at a point or what implication arte has on the ou- come. This graphic interface is an advantage cover other expert systems, Prez says Debugging tots allow the expert to run the program at anytime to check and modify the graph, Colors highlight which proposition are relevant to what a users currently working on as well as which have become true and which fale ‘The graphic representation means the ‘expert creating the knowledge database ‘an ener his knowledge directly into the program witout having to go trough a programmer ‘The sytem canbe leamed by anyone even those without any knowledge about aificial intelligence, Perez says. Despite the relative ease with which appli- cations can be developed, Nexpert Object is ‘not intended forthe mass market, he says. ‘At Neuron Data, Nexpet Objects main- tained on a MiroVAX H, but it wil rn on Macintoshes from the Plus on up. Only work stations on the level of the MicroVAX Tor Mac Il, however, can take advantage of the rogram’s color and multitasking. ‘expert Object wil be available on both the Macintosh operating system and AUX with X-Windows, Agra representation of objets and relationships the user creates grows in the form ofa complex network SNAPSHOTS Acom offers two high-end, low-cost computers British-based Acom Computers recently announced two high-end RISC computers the Archimedes 310 and the Archimedes 440, bth priced a levels that seem lke steals by US. standards ‘The Archimedes 310 runs onthe proprietary 32-bit Acom RISC chip, carries! Mbyte of main ‘memory, a 640-by-256-pxel color monitor and sells for about $1,670. ‘The Archimedes 440 sells for about $4,000. I run at 4 milion instruction per second, includes a 20-Mbyte hard disk, 4 Mbytes of main memory, a mouse, a numeric keyboard and a (640-by512-pnel color monitor. ‘Because of ils proprietary nature, the machine will not run under a UNIX operating system. Without any compatible software, the machine has limited atraction inthe U.S, despite the low price ‘But Acom may be persuaded by a request from the British government that ll ystems offered for goverment development projects be compatible with the Common Applications Enviton- rent This implies compatibility with UNIX, sys a source close to Acom. PBI software helps organize filing systems POSTER CITY, Calif. — Mac users who lik to put files in folders and those folders within fold- ers and those folders within folders, now can havea finder Desk Accessory from PBI Software designed for thir ling sytem. Priced at $39.95, the HFS (Hierarchical File System) Locator Pas 2.0 allows users to conduct file searches by name, partial name, date or filetype, including the type of application. ‘Once found al the file information is displayed, suchas its con, HFS locaton, size and fle type. The ile can then be moved, renamed, deleted, copied or launched. Locator also can be used to create new folders or catalogs of the disk. The finder can search over an AppleTalk network. Locator aso is a backup tility, operating either manually or automatically. Mac ware on CompuServe’s Software Exchange Glue, the recently released program from Solutions In. of Montpelier, Vt. will be the fst Macin tosh program availabe for purchase on CompuServe's Software Exchange (SOFTEX). Glue allows a ser to display or print a file from an application he doesnot have. Columbus, Ohio-based CompuServe will not be sling the retail version of Glue but will sell the two parts ofthe program separately. The Viewer, which can read, copy and paste Ge files, will sell fr $19.95. The ImageSaver, forthe creation of a Glue document, is pried a $34.95. A Desk-Accessory version of Viewer will el for $24.95 ‘CompuServe subscribers who want to buy any part ofthe program willbe charged through their monthly CompuServe bl. Disk drive for Mac able to read IBM floppies FREMONT, Cali. — A 10-Mbyt loppy disk drive forthe Macintosh capable of reading IBM floppy dks is lated to ship July 15 from Peripheral Land Inc. “The driv isintended to combine the capacity and reliability of hard disk with the convenience of floppies. The new line wil include two products: the Infinity and the Infinity I. Bh use a 5.25inch high-density floppy for storing 10 Mbytes of data ‘The Infinity I uses a hard-cover cartridge, similar to generic Macintosh loppies, while the Infinity is sot-over floppy, such as thse sed for IBM machines. ‘The Infinity can ead 1.2 Mbytes of data from an IBM AT MS-DOS file and 360 Khyies from an IBM XT floppy disk through the use of file-converson software included withthe drive package. ‘As part ofa promotional drive, both drives are priced at $1,095 until Sept. 30, when the price forthe Infinity wl be raised 10 $1295. The price of the infinity It wil remain the same. During the promotion, the <rves will include one lank disk. Disk also are available from the company. Soft floppies cost $18 each and hardcover disks cost $59 each VaCWWEEn Dron ed [EXECUTIVE EDITOR Dan Ray News eproR Sean stan ART DIRECTOR Eb Vege ‘MANAaINo EotTOR Br feme SENIOR EDITOR Mitel Goat SENIOR WRITERS ‘tga hte, ik LePage Bo) ‘TECHNICAL EDTOR iPod (asin). AsSOCIATE EDTORS (Chats Helin, Hey Nee ASSOCIATE ART DIRECTOR Melt Kaa Her ASSISTANT ART DRECTOR caw ‘CONTRIBUTING EDITORS, ‘ike Bis, awe agi, Seve Rona) Wega STAFF REPORTERS Jie, ine Cai i Weis ory EDITORSPAGINATORS San Anson, Cia Lema. ares emt Dai Set EDITORIAL ASSISTANT airs BUSINESS MANAGER Kies amo ADMINISTRATIVE ASSISTANTS foun Ges Mile Gas INFORMATION DRECTOR Ely Brower ‘PRODUCTION DIRECTOR Ban Kinga PROMOTION DIRECTOR ania Aha ‘CRCULATION DRECTOR Wits Hoven ADVERTISING MANAGERS ‘Wim Pe Wes), Be Herd a) ial ater of: 328 Bona Sana, CU 4882790 Cd spend ng Sot Bae S11 ‘Wigs hve. Tae Fa 2 Commins rent Gla EPs PRESIDENT/CHIEFEECUTIVE OFFICER Moor Binge ‘OROU PUBLISHER Rcd Govt ASSOCIATE PUBLISHERADVERTISING Ron es serena Shc its he icmreg eer laden US 05900 a Sia Syiom tl em POSTMASTER: Send adress changes to Mac WEEK, 525 Brannan, San Francisco, Calf. 94107. Pease allow six weeks for order and adress change processing Paragon’s text editor has built-in macros DEL MAR, Calf. — Paragon Concepts has recenly stated shipping a text editor designed to minimize repetitive tasks intext handling. Using the program's macros users can tum any sequence of commands into a menu selec- tion ora key stroke. “QUED/M is useful for any tak for clean- ing up or reformatting tex,” say Jerzy Lewak, ‘company president. ‘The $89 QUEDIM can be used for repeti- tive tasks such as striping out carriage retums,rearanging and sorting a file, and keeping anappoiniment book. ‘Tost up a macro, users tum on a record function that wll tore the sequence of steps they go through, or they can type in alist of commands, Lewak says. Ther are more than 50 macros included with the program, he say. ‘To enable users to manipulate text more ‘easly, QUED/M uses metacharacters similar to those available to UNIX users, Lewak says. ‘The metacharacter“S,”for example, means end ofthe fine and ":d° means a digit For editing PostScript files, the program displays data in alphanumeric and text in ASCII form. QUED/M's Search-and-Replace ‘command will find key words in any file on a disk, even if it has not been opened. ‘An Undo command Its users of QUEDIM abort as many commands as they want. NEWS June 29, 1987 MacWEEK 0;5 BY ABIGAIL CHRISTOPHER -MacWEEK Staff ‘MIAMI, Fla, — Deneba Software Co. — developer of MacLi tor, Memo- ‘andum, Word 3.0 Tesarus and Voila —has ‘eninated its 18-month-old marketing agee- ‘ment with Target Software. ‘The termination leaves Target wit only ‘one product init ine, Scoop an unreleased esktop-publshing program which has drawn attention during the pat six months. Target acquired rights to Scoop lst winter from ‘MacAmeria. The software i stil under development, though its new release date is aly 15 (se story Page 2) Deneba’s products ‘were marketed under a separate agreement, “We do not believe that we wil have acces tothe list of registered users because ‘Targets very possessive oft, eventhough it’s our software,” Deneba President Manny ‘Menendez reports. “Wehave no way of contacting the users ho have our software. “We are trying hard fo let everyone know ‘what te situation is. We're urging registered users to reregistr inorder tobe eligible for ‘upgrades and tech suppor, which we will provide,” he says. “As of May 28, we have been working without a contract. We are working on a fll lineup of our product under our own label. Deneba ends relationship with Target ‘Target has agreed not to sell our software, We are going to have to change the names ofall of our products,” says Menendez. “There isa remote possibility that one two of our packages may be marketed by Tar- gt, bu chances are that’s not going to hap- en,” Menendez sas. ‘Menendez is contacting all the dealers and distributors who had contracts with Target. Deneba will develop fresh agreements with all sales channels in addition to designing new advertising to push the renamed products, “Menendez would not comment about the ‘reason fr the termination ofthe marketing “Scoop was not the teason we dd not ‘renew the marketing agreement,” he say. ‘Based onan informal review of computer publications, Target has spent amos of {$50,000 a month on advertising and market- ing for Deneba’s products as wel as for its ‘vn Scoop software, The four-color four-page nse that Tr- sethas been runing in many popular rade joumals cost approximately $5,000 per page each month ‘Two beta testers who received new copies ofthe Scoop software three weeks ago agree “te software is onl about 30 percent com plete. Its very buggy.” JDL dot-matrix plotter/printer works faster than pen plotters BY MARY FRIENDLAND Special o MacWEEK WESTLAKE VILLAGE, Calif. — Engineers will beable todo all ther work fom their desktops withthe newest compact ploterprin er from JDL Corp. “Large format from a small package” is how Bryan Doberty JDL’s vice president, describes the dot-matrix machin, which he claims is upto four times fester than a pen plot- ter. Called the JDL-850/GL+, the $3,845 prod- ucts slated for shipment July 1. ‘Acconding to Doherty, built-in compatibili- ty withthe Hewlt-Packard graphics language (HP-GL),a drafting industry standard, ensures compatiblity with major engineering and ign software. The GL+ will run any Mac CCAD application that supports HP 7475 (HP- GL), HP 755A, 7580B and 7585Bploter. “The GLt+ emulates Hewlett-Packard pen plotter, but generates output 25 percent {o-400 percent faster than a pen plot-_-de ter. Its the only dot matrix ploter that handles C-sie paper (18 inches by 24inches, a popular size)” Doherty says. The new printers capble of I4color plots. The 17- inch-by-25-inch device fit on a desktop. Pen ploters such as H-P's provide high quality output but are large and extremely slow. The last expensive large-format H-P pen plotter, the Deskpr, retails for $5,400. Projet management chores, such as word processing, spreadsheets and presentation doc- ‘uments, consume about 80 percent of an engi- neers workday, according fo an H-P survey. For those tasks the GL+ prints leter and drat- quality text, compatible with Diablo 630, IBM 5182 Color Graphics and Epson printers. Steve Thompson, publisher of Design ‘News, says the GLt is extremely accurate.” Siringent accuracy requirements have traition- ally ied enginers to slow pen plotters. ‘Although IBM dominates the PC engineer ing market, Doherty predicts the Mac Iwill make his product even more viable. Like Macs, the GL+ has a 6800 processor. Processing from «Macintosh willbe faster than from a PC. Susan Stanley co-owns Computrshop, a ‘manufacturer of platter drivers for Macintosh «in Greensboro, NC Stanley tested the GL+ for HP compatibility. three-color archtec- tural rendering plotted with “very acceptable resolution” afer the first test, Stanley says. Stanley praised the machine's I-Mbyte buffer, which holds entre smemory-laden draw- ings while the computer con- tinues other work. Mac WEEK June 29, 1987 NEWS Monitors made for IBM run with Mac II F BY KRISTINA B. SULLIVAN Special To MacWeek The bounty of new monitor that wil run with the Macintosh IL include several high-resolu- tion “variable frequeney” displays originally developed for IBM's PS/2 line of computers. Variabe-fequency monitors are designed to adjust toa ange of graphics resolutions, typ- ically from as low as 300 by 200 pixels to as high as 1,024 by 768 pixels. For this reason, they can be used with many different graphics ‘boards, including the Macintosh CGA, [NEC Home Electronics of Wood Dale, I; Quadram Corp of Norros, Ga; and Princeton Graphic Systems of Princeton, NJ. are among, the firms preparing to release variable frequen- cy monitors forthe IBM PC and PS/2 lines that, with adapter cables, alo will un on the “Macintosh Il NEC is adding two high-end ‘monitors to its MultiSync line and will offer an adapter cable fr less than $25 in the next two ‘months that wll allow the original MultiSync to be used with the Mac I. “The Mac Il concept was not known about until after MultiSync was designed,” says Richard Atanus. "We kind of got lcky. Since it canbe used withthe Mac II, we are just tak- ing advantage of tat fact and just getting our sales up.” ‘The monitor vendors can expand into the Mac market because of Apple Computer Inc.'s new “open-doot” policy withthe Mac TL “There are abundant opportunites to add enhanced video performance into that system,” says Dave Berger, computer products markel- ing director for North American Philips in Knoxville, Tenn. Like monitor manufacturers, IBM PC raphicsboard designers wll be quick to seize the market opportunity to provide boards for the Macintosh North American Philips has not been able to obtain a model of the scarce Mac to test its Magnavox Multimode variable-re- quency monitor onthe machine. The Multi mode support a horizontal scan rate of 34 kHz while the Macintosh features a rate of 35k ‘Tis difference must be tested before North American Philips wil claim Macintosh Il com- patibility, says Berge. “Any board and display maker who has a reasonable presence inthe [PC] market and intends to havea presence should be looking at the [Macintosh] market," he says. ‘High-resolution, large-sreen monitors for engineering workstation is where the opportu- rity lies, he ays. "As opposed t IBM PCS, in the Mac It world, you see a large demand for 19sinch color displays” says Berger. Although thee is some demand fr this on Ps, the “speed and power of the 68020 pro- cessor in Mac I enables it to draw screns and sve users level of graphic performance that ‘is mor difficult to achieve ona PC;"he says ‘Variable frequency monitors curently are limited by the 640-by-480-piel resolution of the Macintosh I video card. When higher reso- Jaton graphics boards become availabe, how- ever, the variable frequency boars ls wi support the more advanced features. NEC's new $1,399 MuliSync Pus, for example, ea- turesa1Sinch diagonal scren capeble of sup- porting up 10960 by 720 pels. The upcoming 20-inch MuliSyne XL wil sel for $3,199 and support resolution of 1,024 by 768 pixels Both color displays are due out next month, Also to be released this summer is Ultra- sync from Princeton Graphic Systems, Uta- sync i a 12-inch color monitor witha maxi- mum resolution of of 770 by 570 pixels that will sell for less than $800. In ation, Prince ton will ship MAX-15,a monochrome monitor witha 15-inch screen in October for $280. ‘Quadram’s entry tothe PS/2 market that «also wil run withthe Mac Is the PSIQ Dis SAN DIEGO, Cali. —Leveo's Prodigy series of Macintosh peformance-enhance- rent boards continued their price drop this ‘month, making Mac I power more affordable for eater Mac models. Originally sold for more than $9,000, the Prodigy 4, which clips onto the Mac 128K, 512K and Plus, has been cut to $3,499. The {68020-based Prodigy 4 includes 4 Mbytes of RAM, a 68881 math coprocessor, an Apple- standard SCSI port recoverable RAM disk, ‘an aditiona intemal power supply and a forced-air cooling system. “We've gotten the price down to where people can consider it,” says Leveo ‘spokeswoman Marjorie Mowry. Levco introduced Prodigy 4 in January 1986, more than a year ahead of the Mac TL "Some felt that Levco was ripping of” the Mac word,” says Leo's chairman, Cut Johnson. "Very few understood thatthe Prodigy 4’s high price tag was the result ofits :stronomical manufacturing cost.” Price still falling on Levco Mac enhancements ‘The Prodigy’s 68020 processor boost the standard Macintosh clock rat from 8 MHz to 16 MHz and increases the data bs size from 16 bits to 32 bits. Calculation-intensiveappli- cations operate upto 100 times faster withthe Prodigy's 16 MHz 68881 floating-point math coprocessor, according to the company. Levco attributes the latest price cut t0 loser component costs and higher volume ‘production, The company also dropped the rice on its Prodigy SE and Prodigy Prime, ‘which clips onto the Macintosh lus. ‘The plug-in I-Mbyte Prodigy SE, which has been shipping since March, dropped from $1,995 to $1,499 because of large inital production run, The 2- and 4-Mbyte versions have been dropped to $1,999 and $2,799, respectively. “The Prodigy SE also features an on-board expansion port for connecting a large-format monitor or atonal add-on boards. can be installed by the user and plugs internally into the Macintosh SE bus. play, scheduled to be shipped in August. The '$795-monitr wll feature a 13-inch display witha resolution of upto 800 by 60 pixels Some combination monitorlrapies board products that suppor high-quality displays have already been announced forthe Macin- tosh, SuperMac Technology of Mountain View, Calif, for example, curently is shipping its 19inch, $2,995 Spectrum monitor a well as $1,550 video car, Together, the products provide Macintosh I users with 256 colors ina 1,024-b-768-pnel resolution of 70 dpi ‘At the moment, SuperMac’s video card dives only the Spectrum monitor, but itis beng “addressed to work wit others like the [NEC Malisync,” says Jonathan Gibson, an application engineer for SuperMac. ‘Apple's own 13-inch color monitor, due out NEC's MutiSyne XL 2c monitor has variable frequency and supports resolution f 1,024 by 768 pines. this summer, requires the $499 Macintosh I video card to display upto 256 colors fom a palete of over 16 milion ina 640-by-480-pinet resolution, Caled the AppleColor High-Reso- lution RGB Monto, it wil sel for $999, Apple's High-Resolution Monochrome Moni toralso requires the Apple video cardio ds play 640 by 480 pixels ona 12-inch seen. “Another upcoming display forthe Mac Il is ‘The Big Picture from E-Machines Inc. in Tualatin, Ore. Designed for desktop publishing, ‘The Big Pictures 17-inch monochrome dis- play and video card combination that supports 1,024-by-808-pixel resolution. E-Machines currently sels similar monitors forthe Macin tosh 512 Plus and SE computers. The $1,995 “Macintosh Il version is scheduled tobe avail able in about two weeks. Developers jumping on Apple bandwagon ‘BY RUSTY WESTON Special to MacWEEK FORT COLLINS, Colo. —Inthe most explo- sive year of growth in Apple history, the num- berof software programs available forthe ‘Macintosh triple. “L'm absolutely certain that thsi indicative that Apple is hereto stay, which was nota [widely held belief 12 to 18 months ago,” says Gary Woli, vice president of Bear, Steams & Co. in San Francisco. The jump from 1,200 to 3300 programs is attributed to Apple cracking the corporate mar ket, which spured software developers to jump on the bandwagon, according to Wolli, and MENU, publishers of the oficial Macintosh product guide. “Nobody wanted to wrt tuft fora small ‘company two to three years ago,” Woltin say. “Now itoks like Apple is hereto stay.” Dealers, users and overseas distributors are gobbling up MacGuide, a $4.95 lst of 2,000 software programs available by mal order from MENU. MENU’s Apple T guide has an up-to-date listing of more than 10,00 software packages representing scores of devel- pers. “Major categories of software include 46 kinds of personal finance programs, 17 desk top publishing programs, 36 data bases and hundred of miscellaneous tutorial lessons. MENU also lists more than 9,500 software programs available for IBM PC compatibles. According to Roberta Hamilton of ME the mail-order business is quickly approaching $1 millon in annual sale. MENU sigeest com aamail-order house in Alana The mail-order houses have the advantage of offering a larger selection of program than typical compute tres but lack immediate delivery. MENU says itcan deliver software within two weeks or quicker, if the user is wil ing to fot the overnight delivery cos. In addition to listing the price and vis brief description ofthe product, MacGuid which Mac software doesnot run on the Mac Pls, SE or Mac I. ors Data Source, Why Mac II compatibility is not a trivial matter BY JIM BEAVER MacWEEK Staff Lists ae funny things, Not funny “Ha-ha.” Funny asin, "That's funny; we got left ofthe list” ‘The lst presented here was distributed by Apple Computer Inc. and is not inclusive. It represents only those products Apple had tested sof June 1, which means the myriad products ‘not listed ether may not be compatible withthe ‘Mac Il or may simply not have been tested yet. [Nevertheless one developer who was left off worried whether “we're in some kind of political rouble” with Apple. Another won- dered if they know something we don't” about his program because he had tested it on a Mac beta while Apple presumably is runing the software on production units. Apple's ist begins abit ody because the ‘cover sheet says tha thelist is “confidential and not intended for general distribution,” but at the same time is stamped “Press Informa- tion.” Several other items jump ou, including the fact that Apple listed none of its own soft- ‘ware. Apple products ar indeed compatible withthe Mac I although MacWrite required an upgrade, Other products notable for their absence include Lotus’ Jazz, Ann Arbor Softworks’ FallPaint, Microsoft Works, Inovatve Data Design's MacDraft, LaserWare’s Laseraint and The FreeSoft Co.'s Red Ryder. One prod uct notable fr its inclusion is Microsoft's ‘Word 3.0 in light of Microsoft's insistence that it isnot compatible. The company say its 3.01 version due the end of Sune will be compatible. ‘The Mac Il configuration used during test- ing consisted of a CPU with 2 Mbytes of stan- dard memory, one internal harddisk, one 8-it video card, one or two intemal floppy-isk drives and a black-and-white monitor. Apple standard and extended keyboards were used and System 4.1 and Finder 5.5, ‘Several incompatible products had prob- lems with System 41 rather han withthe Mac T, sources said, Some products had problems withthe Mac I's new, extended keyboard, Jeading one developer to complain Apple was continuing to “play games withthe key codes.” All f which brings up the question of what, exactly, incompatible means, FullPaint, for example, rans fine onthe Mac I but doesnot suppor the large sreen, according to Mark Mariow, Ann Arbor Softworks’ executive vice- president. The application retains its Mac Plus- sized image onthe larger screen “Marlow says his company has no immediate plan to upgrade the program. For now, the ‘company is concentrating on FullWrite, which ‘hasan early August shipping target. That pro- gram is compatible withthe Mac Il, he says. LaserPaint,by San Rafael, Calif-based LaserWare, also runs onthe Mac I, but ‘because the program was writen forthe Mac ius the program displays in monochrome even ona color screen. Company President Isaac Goff says a color display capability based (on Pantone colors isin the works and could be available in time forthe August Macworld Expo in Boston. Lotus Development Corp's Jazz is incom- patible with the Mac I, but the problem is with “Mac's System 4.1 rater than with the Mac I, according to Kathy Carbonneau, spokeswoman forthe Cambridge, Mass.-based frm, Actually, ‘Carbonneau says, anything above System 3.3 causes problems with Jazz ‘Symptoms include an inability to open the ‘communication module and strange fot sizes appearing next to the spreadsheet. The com- pany is developing an adapter, due to be released within the nent few weeks, that will ‘work with System 4.1, Carbonneau says. But Galaxy, Lotus’ new integrated spread- sheet, word-processing and dati-management program that wll supplant Jazz, should be rel by epee sod ou at the company. Carbonneau says that although Lotus considers Galaxy an entirely new pro- ‘gram, an “upgrade path” to Galaxy will be made available to Jazz users. ‘A ost of Microsoft programs ran into com- patibility problems with System 4.1 and the keyboard fr the Mac SE and Mac Il, accord- {ng to technical support staff. n dition to ‘Word 3.0, Microsoft File and Flight Simulator are not compatible with Sytem 4.1. Tn some cases the keyboard problems are ‘more of an inconvenience than anything ese because some commands are no longer aval- able. Red Ryder 9.4, from St. Louis-based FreeSoft had problems wih the extended key- board, but developer Scot Watson says version 10.0, which he hopes to have readin July, will be compatible. Watson says he got around the keyboard problems by going to a “generic key- boar installation utility program” that allows users to assign key codes o any key onthe keyboard. News MacWEEK June 29, 1987 Apple’s list of MaclI-compatibles ‘The followin list of Macintosh I-compatible products was compiled by MacWEEK from a simi- lar list recently released by Apple. The lst isnot comprehensive and Apple acknowledges tha sig- nificant products ae nt included. The updated list reflects version compatiblity as claimed by the rogram publishers. ‘The accompanying article reports on products that are not now compatible with the Mac IL Produet!Version Acta 12 (GlckAn Effects 1.01 ComicWorks 1.0 ConcerWare Plus 3.3, Consular 68000 Cricket Draw 1.01 Design Scope 1.15 Dollars and Sense 14 Double Helix + Excel 1.04 ExperLisp 1.5 EZDraft 20D Filemaker Plus 2.0 FRAME MAC LIT lusrator 1.0 InBox 2.0 Insight Gen’ Ledger 1.01 Laser Author 1.3 LogicWorks 1.3 MacServe 2.2 ‘Mac C Toolkit 5.0 MaclnTax 2.0 MacLink 1.0N MegaFiler2.2 Mentor ‘Mentor Plus MicroPhone 1 Molecular Editor 1.0 More 11 Multiplan 1.1 NBTWAY 100040 Omnis 3 lus 3.24 OverVUE 2.14 PageMaker 2.0 PictureBase 1.2 Plains and Simple 1.02 Professional Composer 2.0 Quick Circuit 4.2 Rags to Riches: Inventory 2.6 Ledger 3.1 Payables 3.1 Receivables 3.1 Ragtime 1.1 Ready,Set,Go! 3.0 Reflex 1.0 SEQS 30 SideKick Smartcom Tl StatWorks 1.2 Stella 13 Straight Talk 208 SuperPaint 1.0 Turbo Maccountant 2.0, Turbo Pascal 1.0E Word 3.0 Write Now 1.0 Publisher Price Symmetry $60.00 ‘TMaker 49.95 Mindscape 9.95 Great Wave 6.95 Consular 79.95 Cricket Software 295.00 Brainpower 249.95 Monogram 149.95, Odesta 495.00 Microsoft 395.00 ExperTelligence 495.00 CASE 2,000.00 Forethought 295.00 Erez Anzel 595.00 ‘Adobe 495.00 ‘Think Technologies 350.00 Layered 595.00 Toon Technology 19995, Capilano 19995, Infosphere 250.00 Consular 425.00 SoftView 99.00 DataViz 195.00 Megahaus 50.00 Target Software 99.95 Target Software 199.95, Software Ventures 149.95, Drexel University 30.50 Living Videotext 295.00 Microsoft 125.00 ‘Trista 3,195.00 Biyth Software 495.00, ProVUE Development 295.00 Aldus 495.00 Symmetry 99.00 Great Pins Sofware 695.00 Mark ofthe Unicom 495.00 Bishop 525.00 Chang Laboratories 399.00 199.95, 199.95, 199.95, Orange Micro 395.00 Letraset USA. 395.00 Borland 99.95 CBT Research 103.00 Borland 99.95 Hayes Microcomputer 149.00 Cricket Software 125.00 BELEN 0) Dow Jones Silicon Beach Bs 4 Digital ETC 495.00 Borland 99.95 Microsoft 395.00 TiMaker 175.00 Category culner sraphics graphics music ‘programming graphics electronic design sccounting database manager spreadsheet programming CAD jérafting database manager engineering graphics communication accountng document processor engineering isk tty programming accounting ‘communication database manager spellchecker dictionary ‘communication education outlines outiner communication database manager database manager document processor saphics manager accountng music engineering sccounting accounting accounting sccounting document processor document processor database manager mathematics desktop accessories communication statistics business business graphics accounting Programming word processo Word processor MacWEEK June 29, 1987 NEWS | Macintosh programming too complex? Managers weigh extra cost against added versatility BY LAWRENCE STEVENS Special to MacWEEK Everyone at John Peterson's $8-million-a-year office supplies dealership was supposed o use the off-the-shelf, PC-based inventory and billing system to check stock and to find out ‘who owed the company exactly how much ‘money. Instead, what would happen almost every time is that people woud fide with it fora few minutes, get hopelessly losin some routine and cry out to the office manager to tail them out twas obviously time to get rid ofthe old system and replace it with custom software. ‘While itis not unusual for a company ofthis sine to have software custom-designed for it, General Manager Peterson decided instead to hire programming consultants to write the sft ware forthe Mac Plus. IBM did not play very well ‘There is no question that, compared with other personal computers that use a command-line interpreter as opposed toa graphi-userinter- face, the Macintosh is a more complicated and time-consuming to program. But as Peterson and others have discovered, the Macintosh’s greater power, ease-of-use and memory capa- bilty provide strong dividends in return forthe additional efor. Says Peterson, “The first few consultants wwe called proposed IBM AT and DEC sys- tems, But ata staf meeting, the dea of buying an IBM didn't play very well. Our sytem at that me ran on an IBM PC. On the other hand, we also have @ Macintosh, which is used Primarily to write and store sales proposals ‘Tha’s easy enough for even the salespeople to use. A the staff meetin, the employees demanded that we try to get the new system on Macintosh.” But when Peterson made some calls, he found that the few programmers who could create Macintosh software estimated the cost to be, on the average, twice as expensive as ‘creating software forthe AT. Finally, after some soul searching — and a bt more nudging from his staff — Peterson went with the “Macintosh anyway. have to admit that the investment was ‘wort i,” he says. “Now everyone can easily access the stock records, so customers are sven beter service and the office manager does not have to stop her work twice a day to hep someone out of a jam.” An 18-wheeler Bill Bamey, microcomputer manager at a large cil company, say: “People who say the “Macintosh is harder to program than the PC are not relly comparing aples to apples. It ‘may take les time to lear to drive a ‘Volkswagen than an 18wheel Mack truck, but the truck will do alot more work for you. If you want to write an 80-character,tne-y-line program using a standard cursor on the Mac, ‘you can do that with a commercial BASIC Package, and development time willbe not be much more than on the PC. But try creating pull-down menus and dialog boxes on the PC, and you'll quickly discover that it isnot so «easy to program any more.” ‘The complexity of Macintosh programming — and the expense o companies hiring the work dane — depends onthe number of Macintosh utilities use. Program developers see three general lev- els of programming complexity ‘The ist level completly ignores the Macintosh’s graphics capabilites and user interface. Such simple programs, suchas a checkout routine in a corporate library, might te writen in Mac BASIC, Pascal or another ‘commercially available language. The sft ware would behave much lke that running on any other personal computer and development time and cost also would be similar Bt since such a program would probably run slower on a Mac than on another personal computer, its unlikely anyone would choose a ‘Mac for his typeof application unlesit was the only machine available. The second level of Macintosh program ming uses a compiler to provide access to some ofthe familar Macintosh facilities. For example all ofthe major BASIC compiles for the Mac, including Microsoft BASIC, ‘Zedcor’s ZBasic and Prerodacty Software's PCMacBASIC, provide access o such toolbox items as pull-down menus, dialog boxes, con- tro-key menu equivalents, QuickDraw rou- tines, Scroll Bars and mouse pointers. ‘At Shumer, program manager in the lan- guage group at Microsoft Corp in Redmond, Wash, calls this “sheltering the user from the realities of the Macintosh” He sas although ‘programming the Mac i different from other ‘microcomputers, compiler developers have ‘made some of the more dificult routines accessible through the old familiar languages. Programming onthe ultimate level ‘The ultimate level in Macintosh programming ‘ean be seen as being similar to assembly-lan- _Buage programming on other personal comput cers. The programmer addresses the Macintosh ROM directly and creates software tha is sleek, elegant and efficent Development time on this kindof program is generally longer, but for complex appica- tions, lke John Peterson's inventory and billing system, that require speed, power and ‘ease-of-use, the extra time and money pay of in higher efficiency forthe end use. Itis primarily this type of programming that has given the Macintosh its reputation for complexity. In order to work withthe “Macintosh’s ROM, a programmer mus digest Inside Macintash, Apple's 1,500-page docu- ‘mentation manual, published by Addison- ‘Wesley. This tome is nt exactly light reading, Because ofthese varying degrees of com- plexity, managers who hire programmers must be sure the specifications forthe proposed software are clearly understood. The experi- cence of John Sullivan, president of Lafayette Hospital Supply in West Springfield, Mas, ilustrates the problem that can rise. Aer three days of meetings with his bookkeeper, accountant and programmer, Sullivan carefully Jad out the Macintoh-hased accounting sys- temhe wanted. Unfortunately neglected in all those discussions was the user interface “Tuse a Mac at home for my personal finance,” says Sullivan so [thought I knew hat to expect. But what I got was a program that looked like something running onan IBM. EC. There were no icons, no windows, not even a scroll bar. Mouse pointer functions were ver limited. We ha to use the Keyboard for almost everything, and the data had to be centered ina rigid order. had to sap the hole thing and start from seratch.” Sullivan and other businesspeople say pro- _grammers should assume that when a manager talks about a" Macintosh program,” he means program with graphically based user inte. faces, but biter experience suggests a wise manager should spell this out Looking and waiting Many experts have noted that anther possible ‘problem area concems the Macs “event-riv- en architecture, which the best Macintosh rograms take advantage of. The Macintosh’s Potential to be event-<riven — some describe it as computer pasivty — may be one ofits most powerful feautes. Whereas most PCs are programmed to accept user input one tne at & time, and only when the program asks for it, the Macintosh “looks and waits” forthe user to initiate input and then acepts the data in any ‘onder thatthe user gives i. Ths isa new con- cep in programming, and one that is rarely taught in school. Managers should make sure their programmers are familiar with ‘Once a manager has decided to have cus- tom software developed forthe Macintosh, finding a programmer odo the job may bea bit harder than finding one for [BM or DEC ‘machines. The best place to start looking isthe local chapter of the appropriate industry group. Other members may be able to provide recom- ‘mendations. Sometimes development costs can be shared among several firms. local pro srammers’ association, ike the Data Processing Management Association, or local Apple uses” groups and dealers can help 00. Once a programmer is found, consultants gre, its very important to spend time dis cussing ideas for icons dialog windows, ‘mouse pointer functions and other utilities 90 the manager knows he will be geting a true “Mac program.” Isit worth it? ‘Compared to IBM PCs, the Macintosh i sill a relatively new computer. Many businesses are {ust beginning to appreciate the advantages its advanced user interface and high memory capability offer the programmer andthe end user. But release this power, custom Macintosh programs equi more thought, planing and, in many cases, more develop ‘ment time than programs for other machines. ‘The upside of this equation is obvious. Every manager will have to decide for himself wheter the cos is worth tm Gestation of a coprocessor board How Apple, Phoenix and AST came to deliver the goods BY MICHAEL GOODWIN MacWEEK Staff IRVINE, Calf. — The war between Mac fanatics and PC partisans willbe over in August. The armistice is in beta testing. ‘The victory banners read “Connectivity!” andthe peacemakers ae Apple Compute In, Phoenix Technologies and AST Research Inc., three major corporations cooperating forthe fis time to bring out the Mac286 forthe Mac and Mac86 forthe SE. These MS-DOS nprocessor boards are the long-awaited crossover product that wl let one machine run programs writen fr ether system, ‘The fascinating question i, who owns the breakthrough technology? AST has “exclusive rights to sell the products,” but when ‘MacWEEK asked Ash Jain, AST’s former Apple manager, if that meant Apple owned the coprocessor technology his ansWer Was cau tious. “Ins a fily complex arangement” says Jain, “andthe details ar not realy relevant to ‘Wha! the product does and how well it works. Apple certainly has a vested interest in it, but it needn't have ownership exclusively. Lets take hypothetical example. I thre partners deve ‘op product, and each of them has a propri- lary vested interest in i, and one of them has exclusive rights to manufacture and market it tat doesn't mean one party has exclusive ownership ofthe product.” Apple gets a cut However, reliable soures in he industry report that Apple does, in fact, own the prod uct, which began development in early 1986 Norwood, Mass-based Phoenix was hired to provide its PC BIOS expertise. AST came into the picture when Apple President John Sculley realized how difficult it would be for Apple t0 suppor the proc ‘Twelve man-months of development were <evoted to designing the boards at AST, work undertaken entirely on AST's nickel. AST's eventual payoff was the “exclusive rights to sell” clause, Reportedly, Phoenix gets aroyal- ty on every board sold. Appeals gets acu Itishard to imagine how a viable coproces- sor card could have come to market without this rae, three-way coproducton, Obviously, Apple knows more about the Mac operating sysem than anyone; Phoenix i unquston- ably the world’s leading authority in third party PC BIOS, having provided BIOS chips for many PC clones; and AST has had the PC 4 H add-on board market under lock and key for years with a series of successful multifunction ‘memory cards, including the biliantty-named Six-Pak ‘The need fora way to cross the no man’s land between machines has long been obvious, and a numberof products have appeared in an attempt to ill. But despite all he cute ads with Charlie Chaplin look-alikes, the Mac-o- PC products have been awkward to use, insu ficiently compatible fiendishly expensive or al thre. ‘So much data already in DOS “snot necessarily something everyone needs,” says Juin, “But ina conporateenviron- rent where there’ a mix of Macs and PCs and there's so much data already in DOS forma the speed with whic you can exchange and process data becomes important. Ths isthe segment ofthe market that has a crying need for coprocessor capil. “Ino for Apple to be succesful inthe corporate marke,” Jan ays, “it's been fel for long time that MS-DOS compatibility was essential. In 1985, after unsuccessful attempts by Apple to get into the business market with the Mac 128K, the Lis and the Apple I, we saw te complete entrenchment of MS-DOS in the corporate environment. If you did not have MS-DOS you could not sel in the majority of the corporate market “The Mac Plus made inroads by focusing ‘on special vertical markets like desktop pub- lishing ut it didn’t have the power to enter te business market in a broad way. Connec tivity means both vertical connections (micro to mini to mainframe) and horizontal connec: tivity (networking). The ultimate connectivity “Mark Lebar: ould not otal the ogi ona bard.” American Bar Association approves Mac billing program SEATTLE — Lawyers with Macintosh com- puters now have the comfort of American Bar Associaton-approved sftvare Satori Software's Legl Bling lis the firs Mac program approved bythe Legal Technology Advisory Council (TAC), a soft are review serie forthe legal profession. The council takes fourto 14 weeks to review products, including in its criteria that the program must do what it claims, have ade. quate documentation but no bugs or glitches Legal Billing is a time-billing program that includes trast accountng, the ability to keep a historical record of clients’ bilin activity and up to 76 codes for specific er vices and disbursements. Mac WEEK NEWS June 29, 1987 isthe ability to proces information across the barrier between unlike machines, to run an MS-DOS application ona Mac,” Jain says. I's nce to beable to trade ASCT data file between an IBM and a Mac through an RS-232 cable, bit’ inefficient. You need the ability to immediately process that data. You need one computer within a group that can process both diskettes, no just process them, but cut and paste from diferent application,” he says ‘Stand-alone PC on two boards ‘The Mac286 provides the ideal solution, one that retains the integrity ofthe Mac environ ‘ment wile providing the full power and speed of aPC. ‘What does it do and how well does it work? ‘According to Jan and Mark Lebar, market- ing manager of AST’s Apple Enhancement Products Group the Mac286 is essentially a stand-alone PC computer on two boards ("because we could not pt al the logic on ‘one board” Lebar say). It includes an 80286 processor that runs at 8MHz with one wait state — not as fast as some PC clones but faster than the original AT. It comes with 1 Mbyte of RAM (the usual 640 Kbytes of base ‘memory plus 360 Kbytes of “above” memory supporting the standard EMS specification). Socketed fora high-speed math coprocessor and expandable to 4 Mbytes, the Mac286 also includes a loppy-disk controller to connect an ‘external DOS floppy drive, either .25-inch (G60 Kbytes or 1.2 Mbytes) or 35-inch (800 Kbytes) Best of ll, this stand-alone PC provides accesso al the Mac facilites. It runs onthe Mac hard dik. I uses the Mac display to emu- late IBM’s CGA andthe Hercules mono dis- play. It drives an ImageWriter oa laser printer and emulates an Epson FX-80, You can use a standard Mac keyboard or Apple's extended Keyboard that emulates the full PC keyboard According to advance repot, the MS-DOS operating system is loaded onto a DOS pari- tion on the Mac disk, which then appears to the Mac operating system as Drive C. Flexible in sie, the DOS partition is adjusted automat- cally by the Mac so its big enough to hold all the PC applications. When the Mac i tuned ‘on, MS- DOS appears as an icon on the desk top. When the icon i licked on, DOS comes ‘up asa window in which any PC-compatible application can be run, Files saved in DOS go onto a “fee-format”D: drive. Once the user retums tothe Mac desktop, he can gain instant access to te data files on Drive D using famil- iar Mac applications and even cut-and-paste data fom one environment to another. Tecmar adds 40-Mbyte cartri CLEVELAND — Teomar Inc. will adda 40- Mbyte cartridge tape drive to its ine of data storage products in late July Priced at $1,395, the drive connects to the ‘SCSI port ofthe Mac Pls, SE orl. The tape Atrive, called QT-Mac40, will use a DC2000 or equivalent mini quarer-inch data carrie Based on Tecmar’s QIC-100 recording san- Ash Jin: "H's fairly complex arrangement.” A world ofits own Fall, wosystem multitasking is not possible ‘because Mac286 uns under the Macintosh operating system, which is sil single tasking. But, Lebar says, users can doi the other way around. “You canfaunch Mac286 on the Mac I he says, “and since ithas its own memory it ‘operates ina world of ts own, You can get it recalculating a giant 1-2-3 spreadsheet, for instance, se Switcher o close that window so the Mac isn't lookng ati, and go run a Mac application, Meanwhile, the IBM is continuing is recalculation, You won't seit, but when you go bac into the DOS side, the result wil be wating for you." Even this limited multitasking isnot aail- able onthe Mac forthe SE, which doesnot include its own memory or DMA (Direct Memory Access) chip but uss the Mac's built-in memory “The Mac86 design goal was cost cffectivenes,” Jain says, “to provide the abi ty torun MS-DOS applications onthe SE at the lowest cost possible. Also, there was the space constant, so we don't have DMA and you can only run a 360K, fve-and--quarter- inch floppy drive. It doesnot emulate the Herules screen, just the Color Graphics ‘Adapter. The Mac86 board will ship six weeks after the Mac286, sometime in mid-September. It’s just because we stated work on the Mac86 fis.” Many hard-core Mac uses, hearing that Apple, Phoenix and AST were working on a coprocessor cad, ask, “Why would you want to run DOS?” Jain says that from a conporate perspective, the reaction is, “Finally! MS-DOS forthe Ma “That is really our audience, not the Mac user. But even the Mac people who start with skepticism, as soon as they see the demonstra- tion ofthe produc and how well the Mac “Jook-and-fee” has been retained along with the MS-DOS capability, their eyes pop out.” m idge to storage products dard, the tape drive is designed to havea high level of error correction. Tecmar representatives say they an the tae drive market being a major growth ‘opportunity. They attribute this to Apple's endorsement ofthe QIC-100 tape format and Macs starting tobe delivered with hard disks. MacWEEK OPINION June 29, 1987 About a week go, my rend Bill made a COMMUNICATING semble suggestion. He si, "Do you think this whole thing about letting Macs run MS- OS software isa redherring? I it possible that Apple added the potential for SEs and Mac Us to handle DOS coprocessor boards merely asa Trojan hore, a way to make Apple hard wae fit the specs of corporate and government PC purchase orders?" I felt the word shift on its axis, Bill had spoken the unspeakable. Not only id he suggest that Apple Computer Inc. i being something less than forthright when it John Edwards speaks to the masses about the marvels of coprocessng, but also that a numberof third party vendors — coprocessor product-makers like Phoenix Technologies and Dayna Com nications —have been hoodwinked into believing the very same thing Feeling slightly queasy, I mumbled a quick goodbye tomy friend and headed fora nearby (Orange Julius stand to buy a dink that would steady my nerves and strengthen my resolve For the next several hours, Bill’s comments rat- tld through my mind. Trojan horse? Fit the specs? The more [thought aout it the more There’s a new way to make stun- ning presentation slides for a fraction of the cost, in a fraction of the time, rightin your office Its called ImageMaker” And it makes creating presentation slide easy as showing them, Sodid these. With overtime charges, the sim- image from a slide service can InagiMlaer works wit f ‘Ape Macintosh and poplar i <aetop presentation soar. easily run $100. But with ImageMaker, the most you'll pay fora high-quality slide is around 50 cents—the cost of film and processing, Get finished instead of days. With ImageMaker you can produce an entire presentation, from idea to projector-ready slides, in un- der four hours. And it’ so easy to use that you, or anyone else, can quickly design professional-looking slides. Project the best image possible. ImageMaker slides Prnducea wide rangeot ‘upiesnd chars are twice as ay as most professional serv- ice bureau slides. And it allows you to work with a full range of bril- liant foreground and background colors, chemetrommnany 9peBo=. three shading patterns, : and your choice of many typefaces. Call 800-345-9242 (ext. 351) to find out more. So start makingall yourslide presen- tations sharper, faster and much less ex- nnsively. Start making your slides with eMaker. i yout ImageMaker screen star i overnight. coms er rt ep Arle a PRSENTATIN roca convinced I became that my pal was onto something. ‘Think about it. How many people do you know wio have an urgent need to run PC pro grams on a Mac? Oh sure, we keep hearing about this mythical office in which Apple and IBM computers coexist ina sort of digital brotherhood, all using the same software and peripherals, But Ihave not met many Mac users who require 8086/8 0286 coprocessng. ‘What Mac users do need sa way o transfer data from PCs tothe machines. Ths canbe accomplished by connecting the computers together through their modem ports, by placing them on an AppleTalk network or by sending the material otto a data conversion service. Apple also markets an IBM type 5.25-inch floppy drive that enables users to readjwrite on a DOS formatted disk. Putting DOS data into & Mac makes sens. Running DOS programs ona Mac is dumb. Okay, you will not have to buy a whole bunch of ew programs, but you wil have to purchase coprocessor cards foreach Mac. Even if that makes financial sense, and Ido no se how, Took a what you are giving up. With the Mac san expensive PC clone, you wll ose the ‘computer’ graphics and usr interface the fea- tures for which most people buy Macs inthe frst place. Heck, if you are that interested in PC compatibility, forget about the Maciniosh and goto the nearest “Playthings ‘B' Good” for some Korean PC work-alkes. They'll do the {ob more reliably at faction of the cost, Coprocessor users aso must fac the prob- lem of compatibility. While al coprocessor «carl makers claim “almost” complete support for the Macs peripherals and VO service, experienced users know there sno such thing. ‘Thinking about buying a coprocessor card? Just wait until you discover your favorite PC rogram doesnot ike is new MacSurround- ings. And wait unl you ind ou that you cannot use any of your P's add-in boards unless you buy an expensive extemal coproes- sorfsystem unit. As you have no doubt gathered by now, te need to equip Macs with coproces- sor boards is minimal. cis primarily a politcal move by Apple, Just as my friend said, itis way for departmental computer buyers oci- ccumvent antiquated purchasing guidelines. (You need aPC compatible bt want a Mac? [No problem, Just lt me stick this card in here Utggh. Voila! Meet Macinclone!) ‘My theory is that one day an unscrupulous entrepreneur will market a coprocessor card rade entirely of cardboard, Wil it work? Of ‘course not. But who is going to find out? No ‘one will ever catch on because coprocessor cards are neve used by anyone anyway. Yesterday I met my friend again. “Bill, ‘you're right,” I sad, “This whole MS DOS/Mac coprocessor thing is just a Trojan horse. Thank you fr opening my eyes.” Bill laughed. “John! You alway take things so iteally. was just playing the devil's advo- cate. At my office we're going to fx up about a dozen Mac Is with coprocessor cards so they ‘an run all hose PC programs we've spent a bundle on. I's asin to waste software, ight? It says So right here inthis brochure.” ‘The world shifted on its axis again, This time Ida’ slip. 7 Reasons Why You Should Read MacWEEK Every Week © Timely news. CO Exciting Mac-created graphics © Authoritative columnists C1 Exclusive market research OF Product information you can use 1 Objective reviews 1 Delivered FREE Complete the enclosed subscriber qualification form and mail it to MacWEEK today! Or, if you've already subscribed, pass a qualification form on to an interested colleague. Ni vid DEC’s price reduction no threat BY JIRI WEISS MacWEEK Staff SAN FRANCISCO — Digital Equipment Corp.'s recent dramatic cut inthe price ofits low-end VAXstation 2000 does nt presenta serious thea to Apple's Macintosh Il or even machines from Apollo, Hewlet-Packard and Sun, analysts say. But DEC’s price cut from $10,500 to $5.400 on its monochrome system with 19- inch sereen may dry up the market for DEC's ‘competition in companies with large invest ment in DEC equipment. In December, DEC wil introduce a $4,600 configuration witha 1Ssinch screen, “The greatest impact will be feltin DEC's installed base,” says Marcia Brooks, senior analyst with Intemational Data Corp of Fram- ingham, Mass, “but there will be some oppor- 2} tunity in medium and smal businesses that are ‘more price-sensitive.” Maynard, Mass-based DEC seems to agree. “That's where the value is immediately per- ceived,” says Christopher Reed, marketing ‘manager for DEC's workstation group. ‘Someone wiho is looking fora workstation that’s not par of a [DEC] system is much more likely to consider a Mac,” says Bob Fried, tector of special interest groups fr Digital Village, an independent on-line information service for DEC customers ‘The new monochrome entry-level VAXsta- | WORKSTATIONS June 29, 1987 Mac WEEK 144 5 tion 2000, available in December, includes a 20.MHlz 32-bit processor with loating point ‘mit, 4 Mbytes of memory, bult-in themet adaper,a1inch 1,024-by-864-pnel resolu- tion monitor, tre-butlon mouse anda one- yea onsite sytem waranty. DEC may pose a moe diet treat to HP, ‘Sun and Apollo, but with the atest worksta- tion from Apple and IBM, Reed sas, "I's not clear ous thal there is a distinction withthe ‘new generation fof machines)” Apple and IBM enjoy an advantage in terms to Apple, analysts say “Ttis as if we had awakened assleeping elephant, Now, let's see if [he] can dance.” ‘ofthe sheer numberof personal productivity aplication “Al the 2,500 applications, which include prapics and technical productivity, took us three years to ge,” an Apple spokeswoman says. “It won't be easy for the ‘competition to catch up.” DEC intends to. “This is just our first move into the marketplace,” Reed sys. DEC hopes toattract moe sofware developers, he sas, and while a VAXsaton 2000 and VAX sot- ware will not be found onthe same shelf with a ‘See DEC REACTION, Page 12 Sun moves beyond engineering into Wall Street’s concrete canyons BY RICHARD HALSTEAD Special 10 Mac WEEK [NEW YORK —If there was any doubt that ‘workstation vendors are looking beyond the engineering market for new customers, just take a walk down Wall Steet. Sun Microsys- tems Inc's pioneering efforts to develop new customers among brokerage houses and invest- ‘ment banking firms are paying big dividends Although Apollo Computer In has recently decided to pursue the market as well, Sun has established an early lead over both it and Digi tal Equipment Corp. “Demand for their products is showing up all over the plac,” says Steve Larson, presi- dent of QV Consulting in New York. "Finan cial analsyts who follow Sun are geting traders at their firms interested in ther product That's very unusual.” Larson's frm designs software that ports real-time market dita through the workstations. “Money makers all along Wall Steet seem to have recently discovered the power worksa- tion can bring to employees’ deskops. Sun says itexpects Wall Stet revenues during the fiscal year ending June 30 to reach $15 milion. ‘Analysts say they believe the investment mar- ke fr workstations will explode to between $200 million and $300 million by 1988, Kider-Peabody & Co. in New York has spent $1000 to buy sx Sun workstations and plan toad two or three more, says Paul Soboa, vie president of formula trading. Frank Duquette the director of technology at Greenwich Capital in Greenwich, Conn, says a network of Sun workstations has largely replaced the HP 150 and IBM PCG his frm was sing before September 1986. Greenwich's network consists of 17 dskles Sun worksta- tion, fou file servers and Sun's networking protocol, Network File Server. Morgan Stanley & Co. has purchased moe than $1 milion worth of Sun equipment, says Bruce Golden, Sun's financial services ‘manager. That is abit embarassing for Apollo ‘because Morgan Stanley is their investment ‘banking firm. And Quotron,a Los Angeles siock-quotaton and equity firm, recently signed an OEM agreement with Mountain View, Calif-based Sun, Quotron wil use the ‘Sun workstations as terminals to connect with its Q1000 supermicros, says George Grant, Quoiron’s director of product marketing. ‘Nevertheless, Bll Kelly, Apollo's market- ing director, isnot worted. of alead over Apolo,” he show up inthe volume numbers 120 18, ‘months from now.” ‘Although Sun has been the fis to énterthe market, Chelmsford, Mass-based Apollo is collaborating with designers of financial ser- vices software, such as Prophecy Development Se WALL STREET, Page 12 TSSnet links Macs with VAXes on DECNET network BY ABIGAIL CHRISTOPHER MacWEEK Staff ARLINGTON, Texas — Thursby Software Systems has bepun shipping seed copies of TSSnet, network software that enables Macin tosh computers to connec with Digital Equip- tment Corp.'s DECNET network. “This networking sftvare allows users of DEC computers on the DECNET network to connect dircly to Macintosh computes with cout having to purchase any addtional hardware adaplers,” says Bill Thursby, company presi dent. “The system allows Mac users to have agoess to VAXes while sill using the standard Mac interface TSSnet provides Macintosh users with acoess to DEC computers’ task-to-task commu- nications, remote files and electronic small, AS many as 64,000 Macintosh nodes can be linked to a VAX host using the network software, TSSnet also can support IBM PCS. Task-to-task communications means users of DEC computes or Mas can communicate wit other tasks within DECNET and TSSnet Mac uses onthe DEC: NET can acess and pint remot files on Lasee Write printers onthe AppleTalk net work CCommaniy-Mac similar product market ed by Technology Conceps of Sudbury, Mass “ills VAX on the DECNET that a Macis a node. Each nodes piven an identification number onthe DECNET,” according toa com pany representative. ‘TSSnet will provide Enhanced End Node support for Ethernet, using boar-level adapters for the Mac SE and Mac I, which will allow Maes and DECS to coexist on Ethernet ‘The network includes a SET HOST func tion tha allows multiple DEC V100 terminal windows on the same Mae or support for con: necting existing emulators via a transparent network port Version 1.0 of TSSnet is $329. Mac WEEK 1}2 June 29, 1987 WORKSTATIONS DEC REACTION in performance, “You can find benchmarks that will rove any mach Continued from Page 11 ‘Mac I, the company i broadening its distribu tion channel, "You can now onder VAXsations onthe phone,” Reed says ‘The DEC announcement caught industry pundits by surprise. “That's because DEC has never pursued a low-price strategy before,” says IDC’s Brooks. Now it is asi they had taken a page out ofthe Sun marketing book.” ‘tis asf we had awakened a sleeping clephan,” says John Hime, Sun’ director of product marketing, “Now let's se if fhe] can dance.” “Mountain View, Calif-based Sun and other ‘competitors believe DEC cannot. They point ‘ut thatthe VAXstation 2000, low-end model introduced in February, asthe same propri- tary processor asthe earlier MicroVAX IL Apple claims the Mac I has twice the pr formance; Sun claims a 50 percent advantage. But several benchmark tess run by indepen- dent laboratories show the VAXstation ahead Reed, “All of us have 32-bit machines. all are roughly comparable in performance.” “The fact that DEC is slashing the price ‘may mean that not many people ae buying them,” Hime says. “The message from the ma Ketplace is that people are not willing to pay premium for proprietary technology. Our mar- ketplace wants industry standards.” DEC's Reed says IBM and Apple's distinct operating systems have hampered efforts toward an industry standard. As far as shipment This is MacWEEK. Not as wellknown yet but to the people on the cuting edge -JNVALUABLE MacWEEK, The Workstation Newsweekly, ‘numbers are concemed, he says, VAXstation 2000s seling well. “Tis quarter we are going to sell as many machines as inthe whole of 1986.” Red declined to reveal numbers, ‘The VAXstation 2000 has not been doing wel, Brooks ays. "The price was too high and there was no color version available, Now there iscolor and the price is much lower. his shouldbe a volume seller for DEC.” Last year, DEC accounted for 7.3 percent of the engineering workstation market, distant fourth behind Sun, HP and Apolo according DCm WALL STREET ___ Continued from Page 11 Corp. in Boston, InelliCorp in Mountain View, Calif, and Inference Corp. in Los Angeles, to develop total solutions for Wall Steet firms’ ‘compating needs, nt just boxes. But Sun seems to have no problems atract- ing it own software developers “Our software runs only on Sun workstations,” says Eric Resnick, director of marketing for Fame Soft- ‘ware Corp, Citicorp subsidiary in New York ‘There are many explanation fr the increased interest in workstations on Wall Steet. Golden says that during the as two yeas investment houses have hired many new employees with extensive academic back- rounds, some, such as Dr. David Shaw at “Morgan Stanley, with professional degrees in applied mathematics. These people were already accustomed to using workstations and have been nsrumenal in encouraging their wider use, Golden says, Kelly has another theory. He says tha after experimenting with personal computes, many investors have become convinced they need ‘more power. For the mos part, however, dg: tal workstations are replacing the video moni- tors that crowed traders’ desks Since realtime data on stock prices and etitical news developments hasbeen digitized, itcan be fed through the workstations for real instantaneous analysis. nation, the windowing capabilities ofthe stations allow users to reduce the numberof terminals on their desks; one workstation terminal can replace four video screens. Furthermore, infor mation canbe displayed as graphics to make analysis faster and easier. Windows can even be preprogrammed o open up when certain parameters are met, Golden says. Perhaps most importantly, workstations are very efficent for setting up LANs that can con ‘ect with super minicomputers, Larson says. ‘Although Apple has no plans to focus on this markt, its new Mac Il with a UNIX oper- ating system has the potential to become a ter- tea dynamite workstation,” says Grant, Sun's recent reduction nthe price ofits 3/50 entry-level, diskless workstation, from $7900 to $4.95, shows itis taking no chances on losing market share because of price. Ina recent report on the workstation market, David Burdick, an analyst with Dataquest ne. n San Jose, Cali, predicts Apollo wl spond Sun's price reduction by introducing a low-end, $500 product called the DN2000 inthe sec ond o third quarter. Spy-proof Macs will open Pentagon’s doors for Apple BY RUSTY WESTON and STUART SILVERSTONE, Special to MacWEEK WASHINGTON — Thanks to arcane spy- ‘proof high technology now available on selected Macintosh models, Apple Comput- crc. is moving into the lucrative world of defense contracts. ‘The Mac I wll be availabe for use by the Pentagon by the fouth quarter of 1987, says one insider who watches the litle- known world of Tempest technology. ‘Tempest refers to a Department of Defense security specification mandating that computers donot emit radiofrequency signals Strange as it may seem, emissions from an unsecured terminal can be inter- and ‘Apple willbe poised to eam a much larger share of the $1 bilion annual Tem- pest market segment through Appl-autho- rized integrators who modify the Macs into Jead-shielded security systems. Not surprisingly, Tempest technology, the most sophisticated ant-spy countermea- sure available, triples the price of $3,000 ‘compute. But the product snot folproof. Experts say all the high-tech security inthe ‘world cannot stop a clerk fom dropping a classified computer printout into a trash can, ‘The National Security Administration aued the Macintosh 512K to its preferred products list in October 1986; since then the integrators have scrambled o produce new units whenever Macs are upgraded. ““We got a good jump on the Mac I.” says George Braze! of Tempest Products Inc. of Sterling, Va., who has a Macintosh lus onthe markt and a Mac Ii the ‘works. "We slated in April. We knew the ‘Mac Il was coming, but its sill my feling there’ large segment ofthe population that till may be interested in the Mac Pus.” Catherine Renault, manage of product marketing for Atlantic Rihfild's Tempest Division, agres about the potential for ‘Tempest Macs. “Sales forthe Mac are greater than expected, given the limited ‘Tempest markt,” she say. “Mac-inensive defense contractors, such as Hughes, Boeing and McDonell Douglas, ae using i for desktop-publshing manuals and proposals on clasified contracts.” According to Renault, ARC, formerly known as Systematics General offers a ‘Tempest Mac that retains the standard chas- sis, Except fra second 800-Keyte internal disk drive anda shielded Keyboard cable and plug, the ARC model looks identical to commercial Mac. The unit is wrapped with lead shielding and fited with electronic suppressors to avoid the possibility of sig- nals being monitored by unauthorized See TEMPEST, Page 14 BUSINESS WATCH MacWEEK June 29, 1987 113 Competition creeping up on big desktop-publishing players BY PRESTON GRALLA Special to MacWEEK ‘The bright future analysts prophesy forthe desktop-publshing market always seems to be just around the comer. But future numbers do not necessarily mean anything in today's already sizable market ‘While Aldus Corp., Adobe Systems Inc. and Apple Computer Inc. stil eign a the dom- inant players, a second ter of companies with significant sales and another group of firms, including some that are dominant in other seg ‘ments ofthe electronc-publishing world, are expected to jump in son, The pe is big enough so that even those with small plaes atte table can thrive. Rev- ‘enues inthe desktop-publshing market in 1985 {oialed $299.4 million, according to CAP Inter- national, a market research firm in Marshfield, ‘Mass. By 1991, the firm says the market will row to nearly $3 billion. ‘While CAP doesnot break down revenues into the Mac and IBM words, Gina Clark, associate director of the Computer Publishing Service, says “The majority of [desktop-pub- lishing revenue} certainly is in the Mac world.” Dataquest Inc, a market research firm in ‘San Jose, Calif, is nota bullish as CAP on the sine of the desktop-publishing market. In 1986, the total market was $280 million. Of that, $260 million in sales went ito the Mac envi ronment and $20 millon went into the IBM environment, cording to Dataguest. Dataquest say it expects both markets to g10w, with IBM expanding ata faster clip. By 1988, the firm estimates, the pie willbe worth {$980 million, with $670 milion going othe ‘Macintosh and $310 million going tothe IBM. market. ‘The large players in today's marke, aside from te big three of Aldus, Adobe and Apple, are adverse group of hardware and software ‘manufacturers. They range fom companies with only eight employees to an international conglomerate with $972.8 million in total sales in 1986 and more than 12,000 employees in five continent. ‘These firms will not have the field to them- selves forlong because companies in other sep- ‘ments ofthe electronic publishing market are targeting the lucrative Mac desktop-publishing sphere. Letraset of Paramus, NJ, has been in the Mac publishing field since July 1986, when it acquired the rights to MacPubliser from Boston Software Publishers of Boston Letraset, primarily a maker of graphic ats sup- plies, had $183.2 millon in total sales in 1986, ‘The firm isa subsidiary of the international corporation Esselte Business Systems inc, ‘which also owns office supply and equipment firms. Esete’s sales totaled $972.8 milion in 1986. ‘In January, Letraset sold MacPublisher back to Boston Software Publishers and bought the rights to Ready Set.Go! 3 from Manhattan Graphics The frm is closemouthed about sales ‘ofthe package, but Peter Dyson editor ofthe Seybold Report on Desktop Publishing, sid DESKTOP PUBLISHING MARKET 5,000 copies of Ready Se,Go! were sold inthe firs two months of tis year. Boston Software Publishers, an eight employee frm whose MacPublisher,nto- duced in February 1985, waste first Mac desktop-publshing software, isa the other end ofthe spectrum. President Craig Costigan says he estimates between 18,000 and 24,000 copies of MacPublisher have been sold. Despite competitor Letrase’s imposing size, Costigan says he does not expect Letraset to suceed in the software business because the ‘company simply doesnot know enough about desktop publishing, “They're a Fortune 500 company manned with people who sel file folders,” is his caustic summary ofthe compa- ny. He predict that Letraset will unload Realy Seo! 3 the way it dd MacPublisher. ‘Orange Micro Ine. the Anaheim, Clif based makers of Ragtime, and Quark Inc, the ‘See PUBLISHING, Page 14 PC software developers taking greater interest in Macintosh market STEPHEN E. CUMMINGS Special to MacWeek Interest inthe Macintosh software market is ‘growing steadily among software companies that have traditionally concentrated on products for IBM PCs and compatibles. ‘The three firms withthe lions share ofthe ‘microcomputer software market, each with ‘over $200 milion in annual revenues, all cur rently have or plan fo get Macintosh products. Microsoft Corp. of Redmond, Wash, the supplier ofthe PC-DOS/MS-DOS operating system required by every IBM-compatible micro, also is a well-established Macintosh software vendor. After an early attempt to break into the Macintosh market with Jazz, Lotus Development Corp. of Cambridge, ‘Mass, is launching a major new integrated ‘product dubbed Galaxy and is “thinking very seriously about doing more,” according 10 ‘Adam Hertz, Lotus” manager of Macintosh software development. And Ashton-Tate of Torrance, Calif, has announced a Macintosh version ofits best-selling ¢BASE database software ‘On the other hand, few small-to-midle sized software firms inthe PC software market- place have publicly committed themselves to developing Macintosh products. However, while some ofthese firms have decided against entering the Macintosh market, many are con- sidering such a move, according to observers and software company representatives “think there’ alot of interest in the Mac intosh among PC developers.” says Jefrey ‘Tarter, editor and publisher of SoftLetter, a software industry newseter based in Cam- bridge, Mass. “Iran into alt of them at Mac- word [Expo] in Januar, and they were walk- ing around wit ther tongues hanging out because of what the Mac can do.” Similar enthusiasm among PC software developers forthe Macintosh was reported by Hertz of Lotus. When a prototype of Galaxy was demonstrated ata recent conference given by Lotus fr thint-paty developers of PC sof- ware, “alot of people were very interested in Macintosh developmen,” Hertz says ‘One ofthe largest players in the PC graph- ies market, however, as decided against devel- ‘oping forthe Macintosh, “We've prety mach dedicated ourselves tothe IBM and IBM-like marketplace,” says Art Hyzer, president of ‘2Soft Corp. of Marietta, Ga., maker of PC Paintbrush, a PC-based graphics program. “ft just makes good business sense There's something like 8 to 9 million PCs out there, but you've only got half a million Macs or so. Our installed base of PC Paintbrush is about equal See PC-TO-MAC, Page 15 Figures in milions of dois MICROCOMPUTER SOFTWARE REVENUES 1986 Mac WEEK 144 June 29, 1987 BUSINESS WATCH TEMPEST Continued from Page 13 sources Security modification bring the unit's weight o 26 pounds. The ARC Tempest smodel is available as a512K enhanced Mac with a128-Kbyte ROM and two double-sided, 800-Kbyte disk drives. It has st price of $6,250. ‘Most sgificent i the addition of ARC's ‘Tempest Laser Writer tothe National Security Agency's prefered products is, allowing complete desktop publishing in classified PUBLISHING__ Continued from Page 13 Denver-hased manufacture of XPres, ae 10 ‘other large software makers inte il Like most manufacturers, the fms keep sales figures quiet. Orange Micro, founded in 1980 as a hardware maker that also makes printer interfaces, wil say only that it hs sold ‘over half a milion products into the Macintosh ‘market since the company began Apple has most ofthe hardware market to itself, but thre i sizable scanner market with several major players. Microtek of Gardena, Calif, sells scanners under its own name and also distributes them to numerous companies inthe Mac and PC worlds including ackart Bell, Taxan and Abaton Technologies. The firm, founded in 198, introduced it first sean nein 1984 Microtek cites studies by Dataquest and International Data Corp. of Framingham, “Mass, naming it market leader inthe scanner field. IDC, according to Microtek, sas the firm had 31 percent of the scanner market, while Dataquest gave it a 40-percent share. ‘The figures are not broken down into the Mac and IBM markets, but Microtek says sales of the scanners were tilted toward the Mac envi- ronment in 1986. Abaton also is considered to have an ample share ofthe market (On the low-cost scanner side, Thunderware ‘nc. of Orinda, Cali, manufacturer ofthe ‘Thunderscan scanner, i leader, The frm, with fewer than 60 employees, wll say only that thas sold “tens of thousands” of scanners since it introduced the Thunderscan in 1984 Because Mac desktop publishing is grow- ing but volatile market, other publishing firms are considering testing the waters. Inteleaf of Cambridge, Mas. which sels minicomputer- based electronic publishing systems, ssid to be readying aversion ofits publishing software forthe Mac. The company, which went public a year ago, doubled its sales in one year, jump- ing from $18.7 milion in sales in 1985 to $37.1 millon in 1986. Intelea wil not con- Firm itis working on a Mac pagination pro- gram, saying only that it will writ publishing software fora microcomputer ths year. Hewlett-Packard, which manufactures laser printers, scanners and software forthe PC Word as well as many other products, alo is looking at the Macintosh desktop-publshing ‘market. The business giant, which had total sales of $71 bilion in 1986, has announced i will produce a laser printer that supports PostScript. A scanner that works withthe Mac {nosh may be onthe way as wel. nilitary and intelligence applications, The ‘machine's appearance has been preserved, with lead shielding and electronic suppression added to the printers upper body behind the standard chassis. The unit available since January, weighs 77 pounds and lists for $10,950. Toccomplete ARC's Macintosh-based secue-office computer system, Tempest AppleTalk networks are available at $250 per connector. Also available is a Tempest 3Com Network Server — witha 16-Mbyte tape back up, one to three 70-MByte disk dives, a 3-Mbyte add-on memory unit, and serial and pall ports — that costs between $19.00 and $30,000. ARC plans o offer a Tempest Mac II by the end of 1987 Despite vendors” interest in Tempest Mac- intshes, the most important indicator wil be Apple's tance toward security and government sas. “Apple has ony started an ageessive move toward government [ales nthe last six months,” says Tim Bajrn, executive vice president of Creative Strategies of Santa Clara, Calf. “Obviously, if Apple wans a shot at government contracts it needs Tempest. But you don't ned that to get into the US. Post Office.” “In general, commercial users would be pleased to have a secured temminal,” says secu rity consultant Cheryl W. Helsing of San Francisco, The stct Department of Defense standards are overkill for business, she says, ‘but with less than $100 worth of equipment an intrder can read a terminal display.“ think it would be nice if all equipment were free ofthe problems of knowledge-bearing emissions.” to have Starting August Just Ever since paper replaced cave walls as man’s favorite ve- hicle for expression, the attempt to communicate ideas has been ‘an enduring source of frustration. ‘That frustration has just been eased dramatically Because Letraset introduces Ready. Set, Go! 40—an enhanced version of what InfoWorld called “the new champion among Macin- tosh desktop publishing programs” ‘Simplypput,Ready.Set,Go!40 t ideas. fot infiniiely ea is the easiest, fastest, most cre- ative way yet devised of helping you organize, visualize and edit Your thoughts onto professional- ‘quality pages In fact it removes any mean- ingful distinction between what you can do at your desk and what ra “otherwise require large budgets long ead times anda stu- dio full of designers. ‘The technically inclined will ed to note that it has bepl PCTOMAC ____ Continued from Page [3 to the total number of Macintoshes,” Hyzer sys, ‘The advantage held by the PC compatibles has not, however, discouraged indusryleader Lotus from addressing the Macintosh markt. “Many of our very important customers have already started to acquire Macs rare considering them. To make sure that we contin- eto serve those customers, we have to bein that market,” Lotus’ Het says. ‘Two other microcomputer software compe nis inthe SoftLeter Top 10 for sales in 1986 offer or plan Macintosh software. Borland International of Scots Valley, Calif, offers several well-known Macintosh products, including SideKick and Reflex, WordPerfect Inc. of Orem, Utah is readying a Macintosh version ofits namesake best-seling PC word processor fr fall release. In ation, the com- pany has plans for more Mac products, probe- bly to include both utilities and full-scale appi- Cations, according to Roger Bell, product man- ager for Macintosh WordPerfect MacWEEK BUSINESS WATCH 5 June 29, 1987 Other members ofthe Top 10 say they are either not planning Macintosh products or will not reveal their Mac strategy. Spokesmen for Digital Research Inc. of Monterey Calif; Soft ‘ware Publishing Corp. of Mountain View, Cali and The Santa Cruz Operation of Santa Cru, Calif, al say tei firms have no plans to develop Macintosh software, Representatives of Autodesk Inc. of Sausalito, Calif, which markets the top selling line of computer-aided design software forthe PC, refuse to comment ‘on potential development effort involving the Macintosh “Micropro, publisher of the popular Word Star word-processing program, has “no current short-term plan to enter the Macintosh market, but we're watching it very closely.” says Lee Lensky, Micropro product manage. e area business software company, and the decison has to do withthe Mac's penetra- tion of te traditional business mark ‘matter of reaching a critical mas, sys ‘Although he say the San Rafal-based ‘company has not yet determined that this “rit cal mass” hasbeen reached, Lensky points to Apple's decision to create a separate company (Lit wont be any easier ier to express them. a unique block architecture that enables you to envision the fin- ished page before its finished. Integrated word processing with real-time hyphenation that lets you create and design text and image simultaneously Plus such essential tools as arbi- wary runarounds, custom page sizexsiyle sheets and support for high-resolution graphics. For those more concerned with the ultimate outcome of these features, Ready, Set, Go! 40 will help you make a raw concept blossom into a newsletter of finished elegance. ‘Transform random brainstorms into a report of symphonic coher- ence, Or ereate a dazzling bu ness presentation from ube of brilliant insights, ‘And although other soft packages maya about do- this, Ready. Set, Go! 40 is ware ing all Sit he vine Bn Gel Ee Nhs ee ape Me the only one that can pati do on paper Fora free demonstration, see your Authorized Apple Dealer Forthe dealer nearest you. cal (800) 722-0377. If you purchase Ready, Set, Go! 30 between June August Il, you get a free uparade. For more details, call Letraset at (201) 845-6100. Letraset ® ESSELTE to market Macintosh software asa sign thatthe Macintosh software market is viable, He also says that “our president isa big Macintosh user.” ‘One succesful microcomputer software firm, Computer Associates Inc, didnot make the Sofietter Top 10 because the bulk ofits sales are inthe mainframe arena, The San Jose- based company has traditionally added new software titles by acquiring smaller firms rather than developing products from scratch, According to a spokeswoman, Computer Ass0- cates has just acquired its first Macintosh tte, the BPI accounting package. ‘Among smaller firms, Symantec of Cupet- no, Cali, publishers of Q&A, a well-regarded information management software package for PCs, has not officially anounced @ Macintosh ‘product. However, Gordon Eubanks, Syman- {ees president and CEO, says, “ve sid pub- lily a numberof times that we're very interest din the Macintosh. You can deduce fom that ‘what you might.” In addition othe increasing corporate acceptance ofthe Macintosh, Eubanks says technological improvements in the Macintosh hhave made it a better computer for which to develop software. “The Mac today is a funda- ‘mentally different machine from the 128K ver- sion. I the machine hadn't improved, we ‘wouldn't be nearly as enthusiast,” he says. SeaSide Software is actively considering a ‘Macintosh version of ts popular free-form text-based information manager called askSam, “We would realy lke to get askSam running con the Mac, It ought to bea real screamer, and ‘we often have Macintosh users calling to ask ‘whether we have a Mac version,” says Mike MeKinney, vce president ofthe Perry, Fl based company. “We've talked toa couple of diferent com- panies about ranslating the program tothe Macintosh, but so far we haven't made a dec sion,” he says, some cases, the impending introduction ‘of IBM's new microcomputer operating sys- ‘em, 05/2, will require revisions in existing PC software, stalling plans to migrate PC appica- tions tothe Macintosh. A casein point is Microgratx, of Richardson, Texas, maker of Windows Draw, a sophisticated drawing pack- age forthe PC. “The possibilty definitely exists that we'll <evelop a Macintosh product, but fr the ‘moment 05/2 is putting some unexpected demands on our development efforts. We've had to postpone our Mac development fora wile,” say J. Paul Grayson, Micrografx’s chairman and CEO. MacWEEK doesn’t miss a beat. NEXT MONTH: Hot new products! How-to’s! Tips by business users for business users! Communications & E-Mail Internal Hard Disks July 20 Graphics uly 6 Accelerator Boards July 27 Don’t miss out! Send your subscription request form today! ir Eas SPOOLER ES Inthe early days of computing, “spool” stood for “Simultaneous Peripheral Operations On-Line.” In the age of the LaserWriter, it stands for fewer delays and higher productivity throughout the office. CUTTING OUT THE WAIT Print-spooling programs reduce time spent laser printing BY RICK LEPAGE MacWEEK Staff One ofthe mos fequetly heard complains abou printing rom the Macintosh tothe Laser ‘Weiter is the time it takes. Every ime a docu ments sent tothe printer, the computer must translate the file into the PostScript page description language then send that complex code piece by piece to the Laser Writer, then wat forthe printer to interpre the code and generate the image ‘As desktop publishers know wel, docu ‘ment that slong or complex — especialy one that includes bit-mapped graphics — can easily tie up a Macintosh for many minutes. And if the LaserWriter ison a network with many ‘computers attached, the problem is compound: ed because each user who altemptsto print ‘must wait, Macintosh immobilized, as every job previously dispatched to the printer is pro cessed, One user printing a large document can cause a trafic am that reduces an entre office to long periods of inactivity translating into lost productivity. Or each user can play afamil- iar guessing me: cancelling the Print com- mand and then at intervals dropping other work to try again in hopes of finding the printer fre. Because ofthe complexity ofthe Macin- tosh-Laser Writer interaction, the programming techniques that make background pining pos- sible on other operating systems could not sim- ply be ported over tothe Macintosh, For some time, it appeared the only solution possible would be intaling expensive hardware buffers {oor print files. But Appl, working with sever hi part