Text content (OCR)
ADDICT 13
“aly -’ Anniversary Issue
f $7.99 U.S./$8.99 CANADA
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At the risk of sounding immodest, there’ no end to what
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SEPTEMBER 1997
z SS gee EY
highlights
24
a1
a4
Fight or Perish!
Here’s our quick ’n’ dirty guide to finding what's in this special one-year anniversary section.
BY KATHY TAFEL
It's time to defend your Mac against those PC bigots. You'd like to just scream at them, but you
know you shouldn't. Here’s what to do instead. BY KATHY TAFEL
Mac Facts, Not Fiction
The Mac is dead—sales are falling and Apple is losing market share. We take a hard look at
what's really behind the figures that encourage these slanderous statements.
BY MATT DEATHERAGE
The heat is on. It's not good enough just to defend your Mac, you need to make sure that
your kids’ school, your next-door neighbors, and your boss all use Macs. We provide you
with strategies guaranteed to work. BY NIKKI ECHLER
We all know that Macs are still better than Windows-based computers, but how do you prove
it? Here are 10 things you can show someone to prove the Mac’s superiority.
BY DAVID REYNOLDS
Tired of waiting for Apple to create a really coo! commercial? Here's how to make your own
pro-Mac propaganda from buttons and bumper stickers to pamphlets and posters.
BY RAY LARSEN
Coping Strategies
At some point in your life, you may actually be forced to use a Windows-based PC. Here’s
what you can do fo make yourself fee! more at home. BY DANIEL DREW TURNER
how to
GA
Create Fancy Style Sheets
Learn to create Web pages that look as though they were designed in QuarkXpress using only
HTML. Here’s our step-by-step guide. A
S S
Heh, heh. Wade
said gun. Heh,
heh. We like guns.
lito }
What? A year already? Here’s our first year in review.
You still send us really weird letters—and we still print them. Imagine that.
Win a Power Mac 6500/300, check out UMAX’s sub-$900 Mac clone, find
out what to expect from Connectix Virtual PC, and learn Mac OS 8 tips.
oh my gosh! We crave a product that has “PG” in its name! Find out why!
Reviews
Brand new versions of Macromedia Director and MetaCreations Painter,
two cards that let you watch TV on your Mac, and four hot games.
This month we answer your top 20 questions and give you helpful hints on
how to quickly and easily find answers to other questions for yourself.
Behind the scenes of the addictive shareware game series, Exile.
(Hint: it involves talking spiders.)
A shareware bonanza! Over 100 shareware programs to delight, amuse,
and otherwise entertain you. Plus, a chat with Apple Fellow Guy Kawasaki,
a sampling of pro-Mac propaganda, and more.
\ SEG Ww
http://www.macaddict.com
Introducing our new Mac ammo site! Want ammo to prove that PCs are not
cheaper or faster than Macs? Go here. Want to find out which vendors are
long-time Mac supporters? Go here. Want to hear (or submit) stories of
bravery and success in the face of hostile forces?...you get the idea.
4 MacADDICT
Isnt tiie fo
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been trying to use. EarthLink Network offers you reliable,
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(©1997 Earthlink Network, Inc. Trademarks are property oftheir respective owners. Al rights reserved,
An operating system so
ome from Apple.
advanced it could on
Or did it?)
Get ready for a close encounter of the eighth kind.
Mac® OS 8 is here. And with it comes a whole new
way of working with your Mac OS computer.
Mac OS 8's purpose on this planet is to help
you work more productively, and remove the
barriers between you and your full potential. And it
does this with performance that’s out of this world.
Thanks to the Mac OS 8 improved multi-tasking
Finder™ software, you can accomplish several tasks
at once, like opening and copying files without any
waiting around, But all this power is nothing
without organization. That’s why its new
unparalleled customization features let you adapt
your system to match your individual work style.
Spring-open olders, contextual menus and pop-up
windows help get you around faster, and are part of
a new 3-dimensional look that’s even easier to work
with. And Mac OS 8 has integrated
| a Internet capabilities. Netscape
MacOS _ Navigator’) the PointCast Network,
Internet Explorer and a new Internet Setup
Assistant are built right in, making it easier than
ever to get on the Net, to email, surf or browse the
cosmos* All this lets you work the way you think,
so you can be more efficient. It even includes
QuickTime® multimedia technology. And to show
that Mac OS 8 comes in peace, it can read Windows
files, whether you have the original application or
not. It’s also compatible with your existing Mac
applications. Mac OS 8 is designed for 68040 and
PowerPC” based systems, and features reliability
improvements that'll have you glad you went with
the power of 8.
Intelligent life is out there. And Mac OS 8
is proof.
For your own close encounter with Mac OS 8,
visit http://software.apple.com/macos8upgrade
for a list of local software resellers or
a free demo. Or give usa ring at
1-800-482-6376 ext 1558,
4
a
‘©1997 Clans Cocporaion. All Rights Reserved. Apple, the Apple logo and Nac are registered trademarks and Finder isa trademark of Apple Computer, Inc. Netscape Navigator sa
trademark of Netscape Communications Corporation. ewerPC is trademark of Initnational Business Machines Corporation, used under license therefrom. Other product and
company names may be trademarks of thelr respective owners. ISP require
What a difference 8 makes.
THE HIGHL
TEAM, irom left to right, top row to bottom: Tom Hale,
Judy Lewenthal, Adam Vanderhoof, Ken Bousquet,
Nikki Echler, Mark Simmons, David Reynolds, Kathy
Tafel, Wade Albright, Dan Turner, and Cheryl England.
‘We'll try harder to look at the camera next year.
8 MacADDICT
With the unveiling of MacAddict 13, we celebrate a year of publishing
Did you notice the number 13 on the
front cover of this issue? Although some
folks might consider that an unlucky num-
ber, we find it pretty darn exciting—it
denotes our first anniversary issue. Now
some of you may argue that issue 12 should
have been our one-year anniversary issue,
and, well, heck, that’s an argument we had
ourselyes. We might have been more
tempted to make the last issue (August) our
anniversary issue except for one thing—the
main story was about Mac OS 8, an event far
more compelling than even our fixst birth-
day party. Besides, you can’t really celebrate
a year of publishing a magazine until you've
actually published a year's worth of issues.
LY FOCUSED, AWARD-WINNING MACADDICT
To all of us here at MacAddict, the year
has flown by more quickly than 12 months
should, and yet it seems that we've been
around forever. The first issue of MacAddict
was greeted with an enthusiasm that none of
us expected and that I personally found
frightening. What if the next issues didn’t live
up to the expectations created by the first
one? Several of you wrote to us, asking that
question—how can you possibly top the first
issue? What's left to do? Fortunately, the Mac
is the perfect breeding ground for ideas.
Since that first issue, we've stuck to
our basic format but have changed a
variety of things based on your sugges-
tions. For example, we've started num-
bering each CD individually (hey, Don
Bowman—thanks for the happy yellow
thank-you note!), we've changed the
black background of the Disc Pages to
make them easier to read, and we've
redesigned the Web site to make it eas-
ier to navigate. We've also added new
items—the This Old Mac series and our
Web network of 14 top Mac sites are
highlights among them.
We've also had our share of success.
The Computer Press Association, a non-
profit group representing the media that
cover computer technology, voted
MacAddict the Best Overall Magazine
for 1996—the year in which we
debuted, with only four published
issues. Runners-up included Business
Week and FamilyPC. tn addition, John
Willis and Alex Kimbel each started a
MacAddict fan club(!), we've received
record numbers of positive—and hilar-
ious—letters from readers, and sub-
scriptions continue to grow rapidly,
from zero at the time of our premiere
issue to 140,000 now.
Yet, we still have much to do. For
example, we'll begin including an index
for both the magazine and The Disc on
the CD, and we're working on ways to
test The Disc better. Plus you'll see a lot
of cool things from us in the upcoming
year. We're not going to say exactly what
right now, but we're certainly thinking
beyond the realms of traditional print.
The best news, however, is buried
under this layer of “what we've done,
what we plan to do” verbiage. It’s that
we're all still very much in love with our
Macs and very upbeat about both their
future and ours. We've got energy to
The Gilbert Amelio Saga
spare when it comes to our Macs, and we'll
continue to share that energy with you. Now
it’s up to you to share that energy with oth-
ers; we made our special anniversary issue
to help you do just that. —Cheryl England
1. Clones.
2. January 1997 Expo speech.
3. Layoffs.
4. Large salary.
5, Purchasing NeXT.
6. Bringing Jobs and Woz back.
7. Twentieth Anniversary Mac.
8. The turnaround artist who
failed.
9. Focusing Apple.
10. Wearing a tie.
blew me away.”
Imagine the control and the freedom to focus
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component parts, Netscape” plug-ins, e-mail text files,
Word” and WordPerfect’ files, HTML files, PICTs, GIFs,
JPEGs, graphs, sound files and QuickTime™ movies all
become integrated parts of WAV documents—not just
links to system-consuming, traditional applications.
Imagine utilizing ‘net data instead of just
browsing it by dragging websites, information and
“netfiles across your screen and dropping them directly
into your documents. With WAV, the Internet
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ean also add your own project
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Instant launch local applications, sound
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Embedded Part ~ WAV Documents are
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GET ON, GET
ACTIVE. Talk
to us and talk
to other Mac
addicts on the
Web site.
This Month
WRITE TO US: MacDudes, MacAddict,
150 North Hill Drive, Suite 40,
Brisbane, CA 94005, or send email
to letters@macaddict.com. f
FOR CD PROBLEMS: Go to bttp:// |
support.imagine-inc.com.
FOR SUBSCRIPTION QUERIES:
Please call 800-666-6889.
Tuat’s REALLY MEAN
About PC users: Can’t we strap them into
chairs and force them to watch Bob Dole
dance in an ill-fitting pink lace teddy while
singing “Happy Birthday, Mr. President”? Or is
that pushing if? —Epwarp VALENZUELA
Alright, you've been warned. The ANCCU has
been monitoring your publication, and you
have blatantly ignored our pleas for you to
change your name. In response to this obvi-
ously hostile act, we have sent out our
strongest assault. At this very moment, 42
drunken pygmies are staggering to your
offices to sing songs of retribution and maybe
give you a really big wedgie. This should warn
you not to cross us again. —Dan Norp
ARRIVALS
DouBTFUL
If I build a Web page...will they come???
—Ron Woop
No
Am I in the Letters page? —Cart R. KONKEL
If this gets printed in an issue of your great
magazine, can I say something? “Hi, Mom!
I finally made it big!” —Srepven Was
Ni
Approximately what is the chance of my letter
getting printed? 19474394673946495679464
94623039993683368399999 to 0.00000000
0001? —Marr Keterer
YEP
Yesterday I was designing a sign with a friend.
It needed to be moved closer to me, so I
asked him to “scroll” it to the right.
‘Scroll”—huh. Way too much technology
for me. —HerKkt HEIKKINEN
You’RE THE PROBLEM
I enjoyed the interview with Steve Wozniak
(Jjun/97, p46). If you talk to him again, tell
him I know the reason why his checkbook
won't balance. He paid his shareware fee
for a game I wrote, but I figured the “Woz”
signature was worth more than the $10.
—Micuae. Guzzo
> It’s DAN’s FauLt.
YEAH, THAT's It.
In the Find Clarus! contest on page 26 of
your June 1997 issue, you call Clarus the
dogcow a male. As a Mac developer, I’m
\ here to say that that’s not true! Clarus,
. which is the certified symbol for all
Mp Macintosh developers, is femalel it
states this clearly in the Apple
Mac developer FAQ! Anyway,
don’t you think, like, if it
was a male, it would be, like, a
si doghullt Maybe Carus will find
a A doe! and pop out a few puppycalves.
What if Clarus got laid off, and one of her
mutant puppies had to take over as the certi-
fied Apple developer symbol? It could happen.
— SHANNON SCHROEDER
See the MacAddict Index on page 21 for
more dogcattle fun.
\
AA I
lo ol Ht
War wey vl
\0A. it
i I
wll all
CABeEel
“Moooooooof.” -—Mark HaMmton
I just got the July 1997 issue and was sur-
prised to learn that, according to “Make the
Most of Megahertz” (p28), “[w]hen the L2
cache is full, the processor has to store data
on the hard drive...” Silly me. T bought all
that RAM to give the CPU a place to put data
when I should have just gotten a larger hard
drive. —Ropert CooK-RoBinson
Goop Pian, CHap
I am a proud owner of a rapidly aging
Macintosh LC 630 and a Pentium 133 run-
ning the Gates User Interface. I have just gone
through my seventh eye surgery (ow). The
evening 1 got home from the hospital, I
attempted to send email, but my screen’s low
refresh rate prevented me from doing so
without becoming, uh, sick. I won't get into
any details. I was about to go back to bed
when a brilliant idea popped into my head:
Why not just use CloseView? Now I appreciate
the Mac OS more than ever. Any Windows
users out there are probably asking them-
selves, “Why didn’t this idiot use Windows
95's incredibly useful Accessibility Options?”
BECAUSE WINDOWS 95 WON’T BOOT ANY-
MORE, THAT’S WHY! Now I have to stare at a
teeeeeeny little DOS prompt to fix Windows. I
think it may iake less effort to simply shove
the CPU out the window. Yeah, that’s what I'll
do. —Dzrex WARREN
Tre REAL, FINAL
ANSWER. PROMISE.
Everyone seems to be writing in and asking
for Apple’s 1984 commercial. Well, it can be
found on the 1997 Apple MacAdvocate CD-
ROM, which is available free from Apple
(http://azure.apple.com/whymac/order/
usorderhiml). It-sure beats downloading off
the Web. Does this get my name printed in the
magazine? —Dennis MunsiE
No, really, it is:
ftp://ftp.apple.com/pub/movies/1984.mov
ftp://ftp apple.com/pub/movies/1984.mov
ftp://ftp.apple.com/pub/movies/1984.mov
ftp-//itp.apple.com/pub/movies/1984.moy
Oh, OK. —Tom Morrny
Ou My Gosn!
So, the new MacAddict arrived today.
Woohoo!!i!! So there I am, reading the Letters
section to Matilda (my Mac), when we dis-
cover something so horrible it exceeds the
Intel floating-point bug in its evilness: NO
LETTER FROM REUBEN!!! Matilda was very
sad—she looks forward to his zany antics. You
don’t suppose that guy whose Wintel he acci-
dentally smashed made him “disappear,” do
you? Why, he could be locked away in the base-
ment of Bill Gates’ palatial estate right now!
You Know You’re a Mac Appict Wuen...
‘They could be... .they could be (I can't even say
if)...MAKING HIM USE DOS!!! We're coming,
Reuben! The rescue effort is being organized!!!
— TREVOR Burbick AND Mariupa JOHNSON
Anp You Saip...?
Great June issue! I knew it was gonna be as
soon as my Mac turned itself on and began
to chant, “It’s here, it’s here, under the
News- week, it’s here, it’s here, use The Disc
first!” while showing swirling, hypnotic
patterns. Then my wife gave me the issue
and said, “When are you coming to bed?”
—Cunr Duntam
Grrrrroan!
With regard to the “PC Gets It” video (The Disc,
Jun/97), someone's mother should point out
that “it’s all fun and games until someone's PCL
gets put out!” —Wr1aM Rutiepce
You REALLY SHOULD
Drink Less
So, I'm at your Web site, and I think, “vodka
Collins, mmm.” I go to the kitchen to pour my
sleeping aid and then make my way back to my
room. When I get there, I notice an eerie green
glow coming through the cracks of my door.
‘Thinking I'm about to be an alien abductee, 1
run and get my video camera. Ready to film
some Martians, I kick down my door and
quickly scan the room with my trusty cam-
corder, Aw, hell. .it’s only the colors of your
Web site. —RopBy Spancier
Cueater!
While playing the silly Ebola Monkey Bingo
game from your June 1997 CD, I found an
interesting thing. To win, you need to click on
five healthiy monkeys—but no one said that
these coulda’t be the SAME monkey, Yes,
that’s right. Click on the same monkey five
times, and you'll succeed to work another
day. —PrTer Fercusoy
...your wife divorces you because she hears you sweet-talking to “another
woman.” Unfortunately, you were talking to your Power Mac. —Grec Karz
..you wake in the morning and say, “Welcome to Mac OS.” —Dan Ricciarpi
.»your car dies, and you try to restart it from the CD player. —Mike PALMER
...you are in a boring business meeting and wonder why you have a sudden
urge to press Command-Option-Escape. —ANDREW KELLER
...you attempt to allocate more memory to a toaster that won't take that thick
slice of sourdough bread. —Russ Duckworth
..,you fry to charge someone with attempted murder when they unplug your
Mac. —Janep “Conouroy Penauin” Cash
cow
Buy ¢.
Brag about it.
Put it on your shelf.
Get frustrated.
Buy some books.
Try to leam it. bas 9
Pull your hair out.
Buy some more books.
Now go buy
TURE BASIC
and get some
work done!
Discover the power
800-348-2623
STAZ SOFTWARE, ING,
“the disc
Hey Hey! Ho Ho! Windows PCs gotta go! Hey Hey! Ho Ho! Windows PCs gotta go!
‘Turn to this screen to find
programs and files mentioned
in the magazine. If you can’t
find it here, try the red folder
at the root level of The Disc.
Shareware and other kinds of
ware, too. Get descriptions of
the fine software products on
The Disc, then install them!
Hey, The Disc has highlights, Click here for a handy Launch demos of Career
too. Click here for a special jumping point to ail the Survival Guide, Zootopia,
message from Guy Kawasaki. screens on The Disc, Yellowstone, and Mavis
including the contest. Beacon Teaches Typing.
onder
whether
this edi-
tors Berkeley edu-
cation had anything to do 1. Pop The Dise into your REQUIREMENTS
with her knowing all those CD-ROM drive. Any Mac can access the shareware, demos, and
chants? Nah. Don'tgetme started 2x Double-click the System software from the Finder. Accessing the
‘on that PC finger-snapping crud. MacAddict Tour icon for full CD-ROM interface requires 12MB ot real RAM
A shantytown in Redmond would PowerPC or 68K Macintosh. _ with System 7.1 or earlier, or 16MB of real RAM with
probably get wet—better just stick 3s Have fun! System 7.5 or later.
to our decals. —Kathy Tafel
12 MacADDICT
yo find immediate infor
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go to the Index (Option-click
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Bungie—Marathon infinity
800-295-0060
http://www.bungie.com
Marathon Infinity contains
Blood Tides of Lh’owon, a
brand-new 30-level scenario;
Forge, Bungie's own powerful
Map Editor; and Anvil, a
single tool for easy modifica-
tion of shapes, sounds, and
Physics models.
Digital Frontiers —4S 2.0 Series
@rronritas
800-328-7789
http://www. digtrontiers.com
Award-winning HYS (Human
Visual Systems) ColorGIF 2.0
and HVS JPEG 2.0 give Web
developers stunning 24-bit-
quality images at 8 bits or less.
Web graphics now download
50 to 70 percent faster with no
loss in image quality from a
24-bit original. Try full-featured
demos free for three days
before purchasing.
Earthlink —Totalhccess
ae Se)
800-395-8425
http:/ww.earthiink. net
TotalAccess is Earthlink’s
complete software and Inter-
net connection package. It
includes Netscape Navigator,
award-winning Intemet access
software, and everything
needed to register for com-
plete Internet access in less
than five minutes. After the
$25 setup fee, unlimited
access is providad for $19.95
per month. 'Round-the-clock
tech support is provided via
an 800 number.
Mac8oft—Duke Nukem 3D
800-229-2714
http://www.wizworks.com/
macsoft
This is the game that shattered
Perceptions of realistic 3D
environments and interactive
gameplay, and it's the first to
have @ meaningful story pro-
gression, cool cut scenes, and
an action hero like no other
game has ever seen.
Photosphere Images Ltd,
800-665-1498
http://www.photosphere.com
Use royalty-free stock photos
from PhotoSphere Images in
your sales brochures, annual
Teports, Web sites, point-of-
Purchase displays, newsletters,
multimedia presentations, print
advertisements, and more.
PhotoSphere specializes in
images of people, plus you'll
find thousands of profes-
sional stock photos covering
the economy, places, nature,
and backgrounds. Thirty free
images are ready for down-
load on The Disc.
‘UMAN—SuperWiac $800
=
888-232-UMAX
http:/www.supermac.com
The SuperMac S900 system
was specifically designed with
high-end functionality to meet
the needs of creative design
and production professionals.
We kept all the best things you
like—the familiarity and ease
of use of the Mac OS and com-
patibility with all your favorite
software. And we wrapped it
all up with the raw power of a
604 PCl-based design and
delivered it at a price that can't
be beat. Many unique features
of the new S900 were
designed to eliminate perfor-
mance bottlenecks that have
long troubled the market
‘United Computer Exchange —
‘MacApnraiser
800-755-3303
http://www.uee.com
MacAppraiser calculates the
current market price of any
used Macintosh and/or com-
patible product with any given
configuration.
‘Win! Win!Win!Win!Win!Win!
‘© get to the contest, go to The Disc’s index page, and look for the
T ‘special hot spot (it isn’t hidden very well anymore). When you solve
the puzzle, the CD-ROM will give you a code. Enter this code on the Web
site for your chance to win MacSoft’s Duke Nukem 3D, the game every-
one’s talking about, including us (see review on page 72).
You Have a Problem?
hat! You need help? Well,
it your superphat disc is
mangled, warped, broken, or
otherwise disturbed, you can get,
a replacement from Imagine
Publishing’s customer service.
We've set up a special Web site
where you can order one at
hitp://support.imagine-inc.com. If
you can't install anything, or get
disk errors, do the same.
If you're having problems with
System software, we recommend
calling the good folks at 800-SOS-
APPL. They'll be more then happy
to help you.
MacADDICT 13
SOFTWARE STORE
We here at MacAddict love to try
new things. This month, we introduce
you to the marvels of electronic soft-
ware distribution. In the Digital
Frontiers folder are two Adobe
Photoshop plug-in filters: one for GIFs
and one for JPEGs. The Human Visual
Systems (HVS) filters process images
so that they are smaller—and faster to
downioad over the Web. For instance,
picture one here is the original RGB
image. Picture two has been reduced
to indexed color in Photoshop, using
an adaptive palette, and is 150K.
Picture three uses HVS's optimized
palette and is 100K.
If you find them nifty, just click the Register...
button on one of the filters’ dialog boxes. The
‘software will walk you through a series of ques-
tions, including how you want to pay. If you have
a direct connection to the Internet or have a
modem, you can send the information, and the
software will be unlocked automatically. if you pay
by fax, phone, or snail mail, you'll use a special
number generated by the software.
Lose the software somehow? Just
call Digital Frontiers. Here’s how
much it costs (try full-featured
demos free for three days before
purchasing):
HVS ColorGIF 2.0: $99
HVS JPEG 2.0: $99
WebFocus 2.0 (bundled price): $159
‘MaoAddict!3:Sponsor Demos;
Digital Frontiers:
TOYS
These two silly toys are sure to SISEapIe!
‘amuse for many minutes, Jared is a Score: 21
cute little smiley face that serenades
you in Spanish. (We translated it—
it's a love song about the moon.)
‘SimStapler is, well, pretty self-
explanatory. Also from FreeVerse on
The Disc is the fabulous Hearts
Deluxe, which will keep your atten-
tion for hours,
MacAddieti3:Sott-
ware:Fun & Games:
14 MacADDICT
ucky Joshua Lanners
sent us the correct code
for the June contest: YANCC,
or Yet Another NuBus
Controller Chip. Introduced
in the Quadra 700 and 900,
the short-lived YANCC was
replaced by the KIWI, which
provided a complete 68040
bus interface on one side and
a complete NuBus controller
‘on the other side. (Isn’t the
Tech Info Library fun?)
Joshua is the proud new
owner of a CH Products F-16
Fighterstick and Pro Throttle.
Canvas 5.0.2 Updater
ClarisWorks4.0v5
Damage Inc. Updater
FirstClass Client 3.5.1 Update
Mac Command & Conquer
Office 4.2x Update for PPC
TTuner 2.0.8
AppTab 1.5
CopyPaste 3.3.3
Custom Launcher 1.0
DeskPicture 4.5
DockMaster 1.0.3
DragAnyWindow 4.1
EjectMenu 1.0
Gammatoggle FKEY 1.0
Instant Folders 1.0a
Mac Identifier 2.1
Program Switcher 4.3.0
XCLAIM VR
— It'S five on the floor
plus é
NowYouSeelt: #06
CD-ROM DEMO
|| Internet
|) SITES TO VISIT
PRODUCTIVITY
oO lelcome to KidCalc!
Whee!
Movies of
geysers!
Check out
one of the
country’s
most popu-
far national
parks.
Watch out—
the Quiz but-
ton is easily
read Quit.
QUICK TIP
Launch ¥PC.1
Adventures of Billy PPC
Bedlam 2 v1.0
BonYx 2.0
Bubble Trouble
Damage Inc. Demo 1.1
Dart Board
Duke Nukem 3D Demo
Enigma v1.4
Exile | v2.0
Exile f v2.0
Exile tl v1.0.1
GolfMeister 2.0
Grid Warrior 1.2.2
Marathon 1984
Mr. Cat’s Quest 1.4.1
Reversi - The Eclipse
SCS Mines 1.0
Sea Wolf Demo
Speed Demon 1.2
Star Fighters 1.3
The Zone 1.4
Up Ahead And Left...! Hope
Wall-Up
Words Deluxe
———— ele
[> Description...
fod OB
Check Syntax
tell application "Finder" to quit
tell application “¥irtual PC™" to run
tell me
activate Leven I
quit DION'T LIKE,
end tell
AppleSoript | 4) =
Teach your kids how to
cheat on their math home-
work the easy way. With bia,
bright buttons, KidCalc! can
be used by even the tiniest
tykes. MacAddictt3:Software:
Math & Science:KidCalc 0.91
16 MacADDICT
OX, so we're being a smidge disingenu-
‘ous when we say this “enhances” Connectix
Virtual PC. It really only prevents the Mac's
cooperative multitasking from eating up
cycles. If you put this in your Startup Items
folder, the script will make Virtual PC the
only running application—so don’t use it if
‘you want to use Mac applications at the
‘same time. Use the Extensions Manager to
flip the scrigt on and off. Putting this script
in the starlup folder of a co-worker is a
mean, dirty trick. MacAddict13:Software:
‘Configuration:Launch VPG.1
In a first for the MacAddict CD-
ROM burner, The Disc is
hybrid. You'll be able to make a
PC Icok more like a Mac (see
page 54) with these files. You
‘can see them both from a PC,
and also ona Mac, in the 4PC
folder in the Coping folder.
the web site
1 ee reason and
rhyme are oft elusive,
we've both in this week's
Web Exclusive. With
rhyming couplets run
amuck, it’s poetry that
doesn’t suck!
‘What's up this week?
Macworld Expo, of
course. Look for news:
and views from the
‘show of shows, coming to
you all this week on the
MacAddict Web site.
sh es government
has the power of
eminent domain,
but a lot of domains are
anything but. We'll pick
‘out one of the good ‘uns
as our Site of the Week.
Osoh, now we're really
stretching.
1 Don't touch It,
it’s evil! We
know where you stand,
but in case you have any
wavering friends, we'll
supply you with a Site of
the Week that presents
‘the chilling herror of the
Windows way.
r in a very special,
not-Mac-related
Site of the Week, we'll
survey MacAddict staffers
and reveal—for the
first time—their real
favorite Web sites. Their
answers may horrify you!
Don’t just sit there,
fix your pix! David
Reynolds’ Practical Mac
site shows you how
to color-correct your
photos.
We can’t read your
1 mind, but we can
read your mail. We'll
keep our fingers on the
Mac addict pulse
with another
of our
pithy
polis.
1 Brevity being the
soul of wit, and
less being more, we'll cut
to the chase and tell you
to check out David's com-
piste guide to com-
pression over at the
Practical Mac (http://
‘WWW.practicalmac.com),
2 Our October issue
should be out and
about by now; fook for all
the usual accompani-
ments, such as links
and reviews list-
ings, on our Web site.
(He this Expo-week
6... of Q&A Wed-
nesday, we clarify, expli-
cate, and rationalize the
fatest news from Boston.
Sorry, your hookmark-
management questions
will have to wait until
next week,
Did you know
1 3 that screen legend
Hedy Lamar co-created
frequency-hopping wireless
communications? Our Q&A
Wednesday is packed with
even more obscure info.
Miss it at your peril!
20 In recognition of
‘our readers’ talents,
‘we'll rack up some stump-
ers for this week's Q&A
Wednesday and then leave
“em for you to answer. Hey,
it beats working!
27 Once again, we per-
form the delicate
balancing act that is Q&A
Wednesday, Och and aah as
we walk the tightrope of
accuracy, Courting dis-
aster by daringly tackling
your trickiest questions!
‘We'll never run out of
things te say about
the Shareware Pick of the
Week, but this time we'll
honor a nifty gadget
‘that uses Apple’s speech
technology to speak for
itself.
1 4 Had enough of
useless fluff?
We'll rein in our natural
exuberance and soberly
recommend an unequivo-
cally useful Shareware
Pick of the Week. Normal
silliness will then resume.
91 Don't he a square,
Daddy-o. All the
hep cats are hanging out
with our Shareware Pick
of the Week. Groovy.
oxi
2 Before he sneaks
off to enter into
the estate of matrimony,
your online editor will
favor you with a personal
gift—a gallery of his
rejected (you'll see
why) back-page cartoons.
Wanna know what's
8 on tap for our October
issue? Swing on by
today, and we'll tell you
all about it. But if you tell
anyone else, we'll have to
Kill you.
Today is the start
1: Japan’s huge
self-published comics
fest, Comiket (short for
Comic Market). If you
think that’s funny,
wait ’tit you see our latest
Web Exclusive,
Desktop patterns
22 to the right of us,
Startup screens to the
Jeft.... Lord have mercy,
our Reader Art
Gallery is back with a
few round of kooky sub-
missions!
2 Today, your online
editor ties the
knot with the lovely and
talented Julie Davis. Web
site? What Web site?
MacADDICT 17
ae
|
a,
|
;
é& get info}
Connectix kudos, Win a 300MHz Mac, UMAXed out, MacAddict Index, and more!
Hack of the Decade
Iisa basse GS RETO
amma peice tere
z
FIND AN
APPLESCRIPT
parla utting a PC inside your Power
/Mac—it's enough to make the
ill average Mac enthusiast vaguely
oer uncomfortable. Even a little ill.
You'll need to set those
feelings aside to take a look
at Virtual PC from Connec-
What you get: tix. This, my friends, is
Emulated PC undeniably one of the
Pentium MMX. greatest feats in Macintosh
*Up to 64MB of RAM programming history—
*Dual IDE/ATAPI con- even better than Mode 32
trollers for hard drive and RAM Doubler.
and CD-ROM drive Virtual PC's approach
"$3928 PC] SVGA video to emulation is different
Up to 2MB of VRAM from that of Insignia Solu-
Sound Blaster Pro tions’ SoftWindows, and
sound card that’s what makes the pro-
*DEC 21041-based PCI gram so yery cool. Instead
Ethernet card of back-engineering soft-
ware, Viral PC emulates
Packages: the hardware components
Connectix Virtual PC on which Windows runs.
Windows 95 The result: Virtual PC users
*Price; around $150
sincludes: Windows 95
CONNECTIX RECOMMENDS:
°180MHz or faster 603e,
or any speed 604
*32MB of RAM.
*300MB of hard disk
space
Connectix Virtual PC
Windows 3.11/D0S.
Price; around $150
*includes: Windows 3.11
and MS-DOS
CONNECTIX RECOMMENDS:
“Any PowerPC-based
Mac at 1C0MHz or faster
+ 24MB of RAM
* 200MB of hard disk
space
18 MacADDICT
aren't limited to Windows
95. Instead, they can
install any operating sy
tem that runs on a Pentium
Hats off to Virtual PC despite dabblings in the Dark Side
MMx-based PC, including DOS, Windows
3.1, Windows 95, Openstep, and Linux,
The Virtual PC program itself is only
840K—small enough to fit on a high-density
floppy disk. Because all the components are
pre-integrated in Virtual PC, all the virtual
hardware is preconfigured to work together.
Virtual PC comes with a Windows partition on
YET ANOTHER MACADDICT ZEN KOAN: How do
you physically intervene in a virtual environment?
INSTALL VIRTUAL PC,
then check out PC Gamer,
Nexi Generation, Ultra
Game Players, and boot,
which all come with
CD-ROMs chock full of
PC game demas.
2000, but it will enable
those of you who must use
a PC to keep money out
of Intel’s pocket. Gamers
can run DOS games at
the CD-ROM, so all you have to do to install
Windows is install Virtual PC, launch it,
answer a couple of Windows 95 questions,
and enter a couple of serial numbers. No
desperate searches for the right device
drivers. No worries about IRQ
conflicts. All those headaches
have been handled by the engi-
neers at Connectix.
Installing a new operating
system is a snap, too. Because
you already know exactly what
components are installed in
your Virtual PC down to their
DMA channels, selecting the
right set of device drivers is a
breeze. We were able to install
Openstep 4.2 using Virtual PC
‘without so much as a hiccup.
Virtual PC is not going
to kill sales for the Gateway
its
enough to give you the shivers—brrr.
At least it’s contained in a single window
that will go away if you want it to.
a playable speed. Web
designers can open Web pages in a PC
browser to see how the pages look on both
platforms. Office workers can run custom
apps that might otherwise necessitate a
switch to Intel hardware. It’s no surprise that
Connectix can out-PC a PC—and uses a Mac
to do it, to boot. —DR
A pirated beta version of Virtual PC
started circulating weeks before
the product's final release. Product
Manager Brian Grove noted that the
problem wasn't a direct issue with
a beta tester. “Our concern is that
people are using beta software to
judge the product,” he said.
Grove pointed out that the final
What Have You Done Lately?
Give us the details, and you could land a 300MHz Power Mac
ure, it’s easy to sling mud at PC
geeks when the sorry targets are a
bunch of faceless automatons who
fuss over their WIN.INI and DILs
while blathering on about Bill Gates and the
many virtues of Windows 95. But what do you
do when that Wintel reject is someone you
actually kvow? Someone you may even like a
little? Perhaps...someone.. you... (choke)
love?
Crusading for the Mac gets a lot tougher
when it comes to convincing friends and
family that their holy OS beliefs are based on
an evil marketing scheme emanating from
Redmond. But as Mac addicts, we all bear
the moral obligation of guiding friends, fam-
ily, and countrymen (and -women) toward
the six-color-Apple-branded computer for
the rest of us. Still, when it comes right
down to it, do you have what it takes to pull
off a Windows intervention? You say you
already have? If so, you could be a winner.
Apple’s Quadra 605,
Does this sound like a contest? Yessiree.
Just tell us how you convinced someone
to bay a Mac instead of a Windows machine,
or how you converted a misguided Windows
user to the Macintosh way, in 400 or fewer
vivid, detailed, lively, descriptive words, and
you could be a winner! We want to know
exactly how you convinced the converted
ones of the errors of their ways. We want to
know what modei Macs they bought and
where they bought them. We want to hear all
about how happy they are now, So, put some
attention in the details...the prize is a shiny
new Macintosh 6500/300 from Apple.
We will choose our winner based on the
creativity of your evangelistic efforts and the
brilliance of your storytelling—so impress
us. We do need some proof that your newly
converted Mac addict is a living, breathing
example of the bad gone good, so give us
phone numbers or email addresses of wit-
nesses, store managers, or the converted
r should we say
least expensive?
With a street. price
of around $879, UMAX
Computer's SuperMac .
C500LT comes in well
under the price of its
competitors. Unlike, say,
which lacked a floating-point coprocessor, this box has
not been stripped down. Repeat: This is not a gimmick. It comes equipped
with a 180MHz 608e processor, 16MB of RAM, a 1.2GB hard drive, an
8X CD-ROM drive, 256K of Level 2 Cache, and even SRS
Surround Sound. Like other UMAX products, the processor is
upgradable if you want something zippier down the road. You
won't get a lot of software with the machine, but the CSOOLT
does have the necessary disk utility programs: MicroMat’s
TechTool, Casady & Greene's Conflict Catcher 3.0, and
FWB's Hard Disk and CD-ROM Too! Kits. We're happy to see
a Mac compatible at such an accessible price. —KT
dogcattle humor. —KT
(and copies of receipts, if
you have them), and you're in. Send your
poetic prose to Testimonials, MacAddict,
150 North Hill Drive, Suite 40, Brisbane,
CA 94005, or submit it on our Web site
at http://www.macaddict.com. All entries
must be received by Sepiember 15, 1997.
—Mike Barton
Clar
ay. tin g!
Almost 7,000 Mac addicts correctly spotted Clarus on page 45 of our
June 1997 issue. Our random number generator picked Sylvain
Corneau of Laval, Quebec, Canada, out of our virtual hat. Sylvain will
be the proud owner of five new stock photo CDs from PhotoSphere.
Congrats, Sylvain! See the MacAddict Index on page 21 for more
version is faster, more complete, and has
better Mac integration than the pirated
beta. Folder sharing capability (an exe-
cutable that loads under DOS), a mouse
driver, and some of the CD-ROM drivers
ate missing in the pirated version of Virtual
PC. Grove said the beta code is far different
from the shipping code and that to draw
conelusions about the product based on
the beta code is a mistake.
From Conhectix’s point of view, people
should draw their own conclusions about
‘Virtual PC, but the company wants to
-make sure that those people have access
toa finished, shipping product rather than
a pirated test version.
Aside from the pirating issues, the com-
“pany was disappointed with the bench-
Marking done with Virtual PC, Connectix
Said that Virtual PC will not nécessarily give
“accurate benchmarks, We noticed that th
first time a program does something—such
as draw a window—the PC may seem
slow, but thereafter the process gets
zippier. Like your 68K emulator, Virtual PC
makes heavy use of cache, which means a
benchmarking program will give better and
better results the longer it's running, as
more of the program is stored in cache.
“We certainly don’t want to portray
the product inaccurately,” Grove said. He
hopes people will gauge the product on
its usability. OR
MacADDICT 19
get info
# Be a Neat Freak - :
' In Mac OS 8, simply applying View menu
options to the Desktop goes a long way toward Mac OS 8 tips, visit the Practical Mac at
keeping things squared away and tidy. For more —_http:/Avww.practicalmac.com. —DR
practical advice about your Mac and sundry
View options ee]
ae ae Ea
Hl oo
Icon Arrangement:
Q None
EQ Alweus enep to grid
EE © keep arranced: (Gulab Tz)
aS
IconSize = ®
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Foncforviews: (Havettes Te) [10] (5)
simple ringer
]| Provies ony te eet tures icone
© spring-loaded foleers =
io ttre opening short" Hein "tog
Grid spacing: EDL ® Totnes iens) |
D2 DD Ovi deaaracrimnes) |
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‘mat
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a
Step 1
Control-click on the Desktop. From
the contextual menu, choose View
Options to get this dialog box. Click
the “Keep arranged” radio button,
and choose “by Label” from the
pop-up menu. Click the small icon
radio button as above for extra
Desktop space.
Bugs
Be Gone
FIND THE
CANVAS
5.02 updater
on The Disc.
Deneba Systems’
Canvas 5 was so
bug-ridden that many
of you told us you
wouldn't even want
it as a contest prize
(Jul/97, p17). The
folks at Deneba must
have been hearing
the same thing (but
more of it), because
version 5.0.2 fixes
awhole stew of
” bugs—more than
60 of the critters will
need to find a new
home. —KT
Step 2
Next, choose Preferences from the
Finder's Edit menu. Change the label
names to the ones shown above.
Click on the color next to each, and
select White in the color picker, This
will keep your icons from changing
colors when you assign labels. Close
the Preferences window.
Poll Position
Step 3
Now, assign the appropriate label via the File menu to
each item you keep on your Desktop. Label any aliases
‘on your Desktop appropriately—for example, an Adobe
Photoshop alias gets the Application label. Use a para-
graph retum in the name of an empty folder to get a
two-pixel-wide spacer. (You'll need to paste the retum in
from another program.) Your Desktop will stay organized
by category, and each category will be alphabetized.
If you were stranded on a desert island with an Apple
co-founder, which St ld you want? The results—
and your comments—from our May 1997 poll (p25).
Woz:
Almost everybody was
concemed about get-
ting off the island:
"Woz would be like the
professor on Gilligan's
Island, making a tele-
portation device
out of a coconut
and some grains
of silica sand to.
get us outta
there!"
—Miles Durrie
“Woz could probably
build a radio transmitter
out of sand and coco-
nuts. Jobs would just
make me do it, and that
‘would never work!”
—Anonymous
Others were more
concerned with quality-
58%
of-lite issues:
“Stranded on a desert
island, Wozniak is con-
siderably plumper and
would make for better
eating. Jobs, on the
other hand, would
probably eat me,
or at least be |
real stringy.”
—Bill Gilliland
Most of the men
picked the person
they'd want to spend
time with:
"Steve Wozniak
wouldn't try to make me
improve the island or
figure out how to make
being marooned work
smarter, not harder.”
—Michael McAdam
Jobs: 41%"
Readers who picked
Jobs wanted to benefit,
from his Reality Distor-
tion Field:
“He'd have me finished
constructing a bamboo
raft in no time!”
—-Anonymous
‘Jobs would look
at me and say,
‘Do you want to
stare at sattwater
forever, or do you want
to come with me and
change islands?”
—Graham Fair
And there's that quality-
otlife thing again:
“I could feed him to the
cannibals without feel-
ing that guilty.”
—Steve Cordova
Women picked the
person they'd rather
“spend time” with:
“He has the most
adorable iittle boy smile
that I have ever seen...
what better way to
start the day
than looking up
at that cute iittle
smile—it's kind
of like being at
home starting up your
Mac and seeing the
Happy Face.”
—Kelly Verni
“Evil, arrogant, beautiful
hands, black hair. What
more do you want? It's
very sad about the male
pattern baldness thing.”
—Anonymous
“Stole Nickoreceved 1 percent ot te votes
FOCUS ON: OPPRESSED TEMPS!
Approximate number of Apple
Computer employees as of March 17,
1997: 13,400
Number of these employees who
were temporary workers or independent
contractors: 2,400 (18 percent)
Target number of Appie Computer
employees after March 1997: 9,360
Number of these employees who will
be temporary workers or independent
contractors: 1,000 (11 percent)
Number of Microsoft employees as
of February 28, 1997: 21,298
Approximate number of these
employees who were temporary workers
or independent contractors: 6,000
(28 percent)
Approximate number of the 20 mil-
lion Web pages surveyed by Application
Methods that use Java: 30,000
(0.15 percent)
Approximate number of the 20 mil-
lion Web pages surveyed by Application
Methods that use Activex: 1,000
(0.005 percent)
FOCUS ON: PATENT SEARCH!
Total number of patents awarded to
Gilbert F. Amelio: 16
Number of patents awarded to
Gilbert F. Amelio between January 1,
1976, and June 10, 1997: 7
Number of patents awarded to
Lawrence Tesler in the same time
period: 3
Number of patents awarded to Apple
Computer in the same time period: 719
Number of patents awarded to
Microsoft in the same time period: 290
FOCUS ON: DOGCOWS!
‘Number of individual, officially
recognized dogcattle: 3
Number of additional dogcattle
disqualified by reason of gender: 4
Number of minutes in which
Mark Harlan wrote
“Apple Technote 31-—The Dogcow”: 40
Ratio of height of dogcow icon on
front lawn of Apple's research and
development campus to that of Dave
Polaschek, the largest known Developer
Tech Support engineer: 1.47
Price in dollars of a dogcow T-shirt
from the AppleDesigns online store: 9
‘Sources may be found on the MacAaldice Web site, —MS
PC Applications
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cravings
Surrender to these six seductions whenever the urge strikes you.
HyperMood Pad
Kensington
he doctor said that the new
neurotransmitter blockers
you've been taking should help,
but your employer simply insists that you do something to
monitor your mental state, especially after that littie incident
involving Martha Stewart and those homemade power tools, So, ina
magnificent act of caving to the kind of pressure that only an attorney
can apply with such care, you've decided to purchase the Kensington
HyperMood Pad. This mouse pad has a heat-
AMOOD RING FOR THE '90s, _ sensitive liquid-crystal surface that changes colors
as your temperature changes, leaving calming,
soothing pattems of red, green, and blue. The pad’s Lexan surface
keeps your mouse skating along and is easy to clean, which keeps
your frustration level down—and everyone agrees that this is a “Good
Thing.” To see for yourself the wonders behind the HyperMood Paz, all you have to do is spend
$19.95. Call Kensington at 800-535-4242, or point your Web browser to http://www.kensington.com.
ably clever Ultimate Frisbee
Virtual PC
program has been written, and it
includes all your favorite teams (yes, the Mad Kows of the
Open University in Milton Keynes, too). Just one problem: The program was writ-
ten by some incredibly short-sighted developer who decided DOS was the way to
go. Until now, being a true Mac enthusiast, you've had a moral quandary: Do you
buy aPC for the ultimate in Ultimate,
or do you go without? Ah, now there’s PC WITHOUT THE DMA AND IRQ HEADACHES.
a third alternative. Connectix pro-
duced something called Virtual PC, which will allow you to run not only that
DOS game but also any operating system that runs on a PG, including MS-
DOS, Openstep, OS/2, Windows 95, Windows NT, or even Linux. How is this
possible? Virtual PC emulates a standard Pentium PC with all the trimmings,
including SoundBlaster Pro, Ethemet, CD-ROM drive, and printing support.
Best of all, because Virtual PC integrates all the PC components, you don't
have to. Call Connectix at 800-950-5880, or go to http://www.connectix.com
and get ready to spend $149 for your ultimate emulator.
t finally happened. An unbeliev-
Connectix
| a I
Toast 3.5
Adaptec hen the Apocalypse arrives, you're going
to be ready, by gosh. It may have cost
you your marriage and your job, but you've managed to amass the single largest
collection of knowledge in human history. Now, where to put it all? It takes up a lot of
room in the garage, what with all those Dead Sea Scrolls in their original cases.
Adaptec may have a solution for you with Toast 3.5. For only $99, the premiere CD-
ROM recording software allows you to archive all that
DATA FOR GENERATIONS TO COME. text and all those scanned Images, and with Toast’s
new audio support jeatures, you'll have no trouble archiving
all of humanity's audio recordings on a beautiful set of audio CDs. If you make a mistake
in your recordings and need to save a little money, you always can use Toast’s support for
the new CD-ReWritable drives so you can go back and remaster your CD on the same.
* Nearest hee
ent et
Jota 00348
feet ranean, Fee)
(Gari) Cw]
mize ontne-ty
media. To save the sum of human knowledge, call Adaptec at 800-568-5525, or point your | groonteopyree space
Web browser to http://www.adaptec.com before it’s too late. y Ge Came ED
22 MacADDICT
oa
BaP... Te, fet, Te, a, Boo, Tp, Te
‘Wea ESE)
@ | rrr teomge seman |
WebCol | age I ts. thankless task, managing the
Donalds’ site: “Dedicated to bringing
StarNine you the up-to-the-second information
on the Donalds of the World.” Well, it sounded like a good motto
when you first decided to hop into the cybersavyy peer group, and no one had a
done Donalds before. But there are so many Donalds—Donald Duck, Donald
Trump, Donald Fagen, and cricket batsman Sir Donald Bradman—and each has
‘several items to track—portfolio worth, cricket statistics, duck food—that the
is
o)
oI Sine Tae come temtte webcolage sto
site has become
A TOOL THAT CREATES SOMETHING USEFUL ON THE WEB. unmanage- : :
able. Wouldn't Preview of SimpleTitie
it be great if you could automate some of that work? Wouldn't it? StarNine Monday, dine 8, 1997 328 PM
has heard your pleas and now is shipping WebCollage, a pair of tools C) @
that automatically builds dynamic graphics and text. These items, gath- ne are hace wows
ered from databases and URLs, can be set to change every minute, hour,
or day, or they can be updated each time a user hits a Web page. For
only $199, the possibilities are endless, which means you can expand
your Donald site to include Donald Bull, creator of the Corkscrew Pages.
Contact StarNine at 800-525-2580 or
Novalet PROe
http:/Awwstamine.com to [Gr]
find out more.
\ Ase always had that rebellious streak, and now you're determined to
push your free-speech rights to the edge, calling for an outright revolt
against what you see as unspeakably restrictive skateboarding laws.
Cobblestone paths and speed bumps, indeed. You have your catchy slogans,
your demonstration chants, and that phenomenal logo that your sister
designed. All you need is a way to sound the call to arms—or boards, r
as the case may be. Encad’s NovaJet PROe is just the solution.
Available in
42- and 60- THE POWER TO MAKE A REALLY B/G IMPRESSION.
inch mod-
els, you can print your propaganda on huge banners, great
for hanging over selected freeway overpasses. And because
you demand only the best in your revolutionary activities, the
NovaJet PROe can include a PostScript RIP Better talk to the
CIA for funding, however. The 42-inch model runs just less than
$20,000; the 60-inch, just less than $30,000. If the Contra funding
made it through, why shouldn't yours? Call Encad at 800-453-6223,
‘or go to hitp://www.encad.com to start forming resistance cells.
Rest Your Eyes Eye Pillow
H2B Company
aybe it’s your monitor's refresh rate,
but at the end of a long Warcraft session, your eyes fee! lit-
tie better than if someone had dusted them with baby powder
and given them a vigorous scrubbing with a loofah. It's enough
to make one cringe just thinking about it. Something soothing is
in order, and that something is the Rest Your Eyes Eye Pillow
from H2B Company, Filled with flax seed
R&R FOR YOUR EYES. —_ and covered in cotton or silk, lay the Rest
Your Eyes Eye Pillow across your peep-
ers, where it blocks alll light and spreads a gentle weight
over certain pressure points located around the eyes.
You'll soon forget all about that horde of Ores, ogres, and
death knights, as you slip into a trance-ike state of relax-
ation. If the idea of a little aromatherapy smells good to you, the
eye pillows also are available with organically grown lavender in the
filling, which adds to the whole tranquillity thing. Eye pillows range fram $6.25 to)
$10. If you've decided that it’s time to give your eyes a rest, call 800-829-6580. |
MacADDICT 23.
FIGHT
SUP Pb y ele NE &
FIND AN macbar.zip
ARSENAL of macdsk21 zip
teols on The Disc. _ mactile.zip
Behind every mac_panel.zip
successful offen- ‘SITEX10.EXE.
sive is a steady themepls.zip
supply line. On iweakui.exe
The Disc, we win_top.exe
provide you the wmac302b.zip
software, ammo,
and propaganda © MARSHALLING
youneedto begin YOURMACS
your assault. Sample report
(Noje: This feature
COPING is titled “Fortifying
STRATEGIES the Barracks” in
BBEdit Lite 4.0.1 the magazine.)
cd&font-zip "
ieonpack1.exe PROPAGANDA
e’ve had enough. We're tired of Apple being carelessly
We as lagging, failing, or dying. We're tired of people
eee oe BUT pe Suna: maligning our Macintoshes. We're sick of the slams, digs,
iconpack4.exe decals, and Guy
removep.exe Kawasak’’s rally to
mac95v45.exe the troops.
—? We will not surrender to the “inevitable” or passively pray for the
. iy health of our platform. No, it’s time for revolution. Tell your family,
tell your friends. Join us not just in defending the Mac from attacks
on all sides but also in an assault on the attitudes that provoke them.
Join the Mac resistance. —Kathy Tafel
When you join, MacAddict will arm you. We will train you in defense. We will feed you a
steady supply of Mac rations. We will give you the intelligence you need to create your own
propaganda. Ready to sign up? Read on for the entire battle plan:
THE GENTLE ART.
BY KATHY TAFEL
The first objective is to deflect the barrage of anti-Mac
static thrown at you by associates. When they lob a “Why
do you use such a stupid computer?" bomb, you'll know
how to defuse it. Turn to page 26 for descriptions of seven
attacks and the ways to outflank them.
MAC FACTS, NOT FICTION _
BY MATT DEATHERAGE
Next, it's time to refute the onslaught of the mass media.
Betcha didn't know that Windows 95 has an installed base
that's only twice as large as the Mac’s. Get more real truth
in cold, hard numbers about Apple's market share, mind
share, and financial health on page 31.
FORTIFYING THE BARRACKS =
BY NIKKI ECHLER
Now that you've shored up the defenses, it's time to go on
the offensive. We've got strategies to keep Macs in your
office, school, and neighborhood (page 34). You won't get
fired, we promise.
KNOW YOU is
BY DAVID REYNOLDS
We've gone deep into enemy territory so you don’t have
to. Changing the monitor resolution on the fiy takes three
steps on a Mac; it takes twice as many on a PC, plus you
have to deal with instability, For nine other obvious ways
the Mac is better, turn to our PC reconnaissance report on
page 40.
CREATE YOUR OWN PROPAGANDA
BY RAY LARSEN
We've got everything you need to create propaganda
to litter your neighborhood. Bumper stickers cost as
little as 25 cents each. Tum to page 50, and get those
presses rolling!
COPING STRATEGIES
BY DANIEL DREW TURNER
For those of you operating behind enemy lines during the
workday, your dealings with the Dark Side don't have to be
traumatic. Turn to page 54 to learn how to pass off your
Mac work as made on a PC, If you have to touch Windows,
we give you the tools to help you pretend it’s a Mac.
WIN A POWER
MAC 6500/300
We think you'll join
the Mac resistance
because the cause
is just. You will be
fighting the good
fight. But if you
need a bright
shiny medal to
show for your
efforts, turn to
page 19 fora
special contest.
owner, begin to insult you. Innocuous comments (“I didn’t Know you had a
Mac”) and or blatant abuse (“Macs bite!”) insult both the Mac platform in
general and you in particular. The knee-jerk reaction is to get defensive and flame back
at your attacker. Don’t.
Escalating the warfare only reinforces a new popular notion that Mac owners are
irrational fanatics. Fanatics, maybe. Irrational, never. Use the following defensive
techniques first to diffuse the hostility toward you and the Mac, and then hopefully to
convert your new friend to the Mac platform.
y ou’ve probably run into people who, for no other reason than you're a Mac
‘
By Kathy Tafel
ce
a“
=
a
a2
=
os
a2
sa
ct
>
These techniques are cribbed, in large
part, from Suzette Haden Elgin’s Gentle Art
of Verbal Self Defense series of books. Elgin
created a set of what she calls metarules to
help you bring people of opposing views
to your own:
@ Identify the other
person’s reality.
© Match the other person's
reality, temporarily.
© Introduce change—slowly,
always tying the new reality to
the old—to bring the two realities
closer together.
Before you think we've been eating too
many granola bars and tofu burgers out
here in touchy-feely California, let us point
out that Elgin uses concrete, reality-based
methods to implement her rules. First, use
“sensory” language to your advantage.
Second, use body Janguage effectively.
Third, don’t mimic your antagonist’s stress
response. Do not take the bait in a verbal
aitack, Finally, build a bridge between
two different vocabularies. Elgin holds a
Ph.D. in linguistics, but you don’t have to in
order to use her techniques. We'll show
you how to use all these methods in defense
of the Mac, and additionally, we'll tackle
the thorny issue of Mac defense in email
and newsgroups.
SIGHT: “That plan looks good to me. How do you see it?”
HEARING: “Sounds great—let’s hear some more views.”
TOUCH: “Something about it feels wrong. I can’t quite
put my finger on it.”
SMELL: “I havea nose for these things. I smell a rat.”
TASTE: “I can't believe what just came out of your
MAKES SENSE TO ME
Everybody uses sensory language: We experience the
world through our senses, so it’s only logical that we trans-
late those observations into our speech patterns. The fol-
lowing are a few examples of sensory speech:
DO'S AND OF
VERBAL ATTACKS
you're a native speaker of English, you know when
you're being attacked verbally. “I didn’t know you were a
Mac person” is a simple statement of fact. With stresses
added—' didn't know you were a Macperson’—it
becomes an attack. You immediately know that you and
the Mac are under siege, even though your attacker
did not use sharp words. Don't take the bait. Here's how
mouth, This is a totally sweet deal.”
We all use references to each of the senses in our speech,
but when backed into 2 corner, we rely on a preferred mode.
When in an argument, first identify which mode you use.
Then observe the other person to figure out his or her
favored mode. Stop using yours and try to match the other
person. For example, if someone says, “I don’t see how you
could use a Mac,” respond, “Look at it this way...” If you
can’t do that, don’t use any sensory language: “I use a
Mac for many reasons. Here are a few...” Build a list
of responses using each of the modes, You may
think this sounds corny, but after you see it work
a few times, you'll be shocked senseless.
IN THE BLINK
OF AN EYE
When in disagreement with an excited
person, you'll also want to watch physical
mannerisms. Observe the other person's
breathing patterns and eye-blinking rate,
then match them. Watch his body language.
Is he standing, sitting, pacing, hands on hips,
waving his hands, or leaning forward? Do the
same, Then gradually work both of you to a
calmer state: Slow your breathing and eye-blink-
ing, hold your body in a relaxed yet alert stance.
Be careful not to let the other person's mannerisms
put you in an aggressive state, too.
More
Gentle Art
A tive-page article
cannot even begin
to convey the
wealth of conversa-
tional strategies in
the Gentle Art of
Self Defense series.
You can find Suzette
Hatien Elgin’s books
in most bookstores,
oy you can get a
catalog of her
writings from the
Ozark Center for
Language Studies,
P.O, Box 1137,
Huntsville, AR
72740. if you're
into science fiction,
you might enjoy
her Native Tongue
series, too.
to respond to various verbal attacks:
ATTACK: “! didn’t know you were a Mac person,”
“What's wrong with the Mac?” or “So what if |
am?” both play right into your attacker's hands—you've
left yourself open for more abuse.
“Why, yes fam. I've been using a Mac for 10 years
now. My first Mac was an SE that | used to write papers
on in college. | didn’t even know you had to have soft-
ware then—atter all, it's a computer; shouldn't it know
how to do everything? When | moved into the dorms, my
next-door neighbor had Dark Castle, and | discovered
that Macs could be used for games.” Continue on in this
yein until the other person gets really bored and goes
away...or begins to be fascinated by your tale of Macs.
ATTACK: "If you really wanted to run your business
well, you wouldn't use one of those old Macs.”
“My Mac isn't old.”
“When did you start thinking | didn’t care about my
Another factor is personal space.
Some people need more of it than oth-
ers, Pick a spot to speak from, and stick
to it. Let the other person move closer to
or farther away from you. The next time
you deal with this person, you'll know
where to stand right off the bat. The
point of these exercises is not to assign
meaning to various gestures, Instead,
body language is a way to implement
Eigin’s metarules: Identify, match, and
change the other person’s reality.
SATIR MODES
Based on family therapist Virginia
Satir’s work, Elgin identifies five lan-
guage modes people use when
stressed:
Blamer: “Why do you use that stu-
pid machine?”
Placater: “It doesn’t matter to me
which computer you use.”
Leveler: “I’m curious why you
chose a Mac, not a Pentium, like I did”
(also said with no stresses).
‘The secret to the Satir Modes is that
if you match modes with your attacker,
it multiplies that mode’s effect. Blame a
blamer, and you get a shouting match.
Placate a placater, and you get a half-
hour debate about where to eat lunch.
Compute at a computer, and you get
the same delay but with more dignity,
Distract a distracter, and you end up
with sheer confusion. Level with a
leveler, and you might actually
exchange truths with each other.
As with the sensory modes, no one
is a blamer; people use the blamer
mode when stressed. Identify the mode
the other person is using. To delay the
person, switch to computer mode. Try
to work both of you to leveler mode so
that instead of having an argument, you.
are open-mindedly exchanging ideas,
not insults,
First identify which mode you use. Then observe the other
person to figure out his or her mode and try to match it.
Computer: “It is obvious that Wintel
machines have almost complete mar-
ket dominance. No intelligent person
would be upset by this” (said in a flat
monotone with no stresses).
Distracter: “What's wrong with you?
Everybody uses Wintels, why don’t
you? Logic dictates that you use the
standard machine. But you know how J
am; do what yo want.”
business?” The bait in this instance is the
old Macs phrase. If you respond to
that, then you'll have given the
other person the upper hand—
you've implicitly agreed that you
aren't running your business well,
and the rest of the argument will
be you trying to defend yourself.
By pinning down the presupposi-
tion, you take the steam out of your
attacker and put him on the defen-
sive. Using “when” anchors the sen-
tence in time, so either he has to
come up with an exact point in tine
when he started thinking mean
thoughts about you, or
he must give up and go
bug someone else. If he
does come up with a
PUTTING IT ALL
TOGETHER
Pretty soon, your hard work will
pay off. And it is hard work—your
tongue will be bloody for a month from
all the biting. Eventually, your PC-using
friends will respect you as a calm, col-
lected, wise person. When you've used
their sensory language, matched and
calmed their body language, and
refused to take their bait, these former
attackers will be in a receptive state
you to change their reality, You do this
with by building what Elgin calls
reality bridges.
To build a reality bridge, you first
have to identify each reality. You may
not think so, but PC and Mac users do
have several things in common. We're
generally better educated than the pop-
ulation at large. We both use tech-
nology. Macs and PCs are both made
of boxes with monitors, cables, key-
boards, and mice.
From there, differences emerge.
PCs generally cost less initially but have
higher costs of ownership. Mac users
generally like to use their computers to
get work done, whereas PC users like
to tinker with their machines. Mac
users find computers elegant, and
PC users are glad there’s something
better than DOS. You can add more to
the list, but when you've identified
where you and your friend differ on
your views of computers, you can
begin to build a bridge.
Once you know the differences, the
best way to bridge them is with a
metaphor, Metaphors bring two different
concepts together in your mind and
equate them. Your goal is to come up
with some ways in which the Mac is
different, then use a metaphor your
friend will comprehend to encourage
him or her to want to use the Mac. We've
come up with the following few to get
you started: (Continued om page 30)
concrete time, then you can calmly discuss that partic-
ular instance as a small thing, not as an ongoing per-
sonality defect.
ATTACK: "If your career really mattered to you, you
wouldn't want to use a Mac.”
“What's wrong with my Mac?* Don't fall
for this—it’s the bait, and you leave an opening for
further abuse.
In this attack, you have two choices. You can
respond as above, “When did you start thinking |
didn't care about my career?” Alternately, you can
respond to the “want” in the attack. This attack is
more subtle than the first one above because it
implies that you could turn off your liking for the Mac
as if it were a light switch. Completely distract the
attacker from his original aim—getting you defensive
about the Mac—-with this response: “The idea that
people can control their desires by will alone is
absolutely fascinating.” Use the computer mode—
Tihs
=/
HA
With electronic
communication,
you can’t use
many of these
verbal techniques.
You can’t hear your
attacker's intonation to tell
whether he is attacking or
leveling. You can’t see how
fast he's breathing or blinking his eyes. Emoticons—
such as :-), ;-P <-|—just don't hack it. Although they are
intended to indicate words that are supposed to be a
joke or lessen the impact of harsh words, an attack
seems stronger in the written word, and no amount of
punctuation can alleviate it.
Your best bet is to stay away from the advocacy news-
groups and refrain from flaming back in email. Advocacy
groups are not places of open idea exchange. Threads
consist of arguments from other newsgroups that have
degenerated into a religious war. You will not convince a
PC user posting to.comp.sys.mac.advocacy of the Mac's
virtues. If you just ignored the previous sentence and
feel compelied to post a reply, or respond to an action
item on Evangelist, follow these guidelines when defend-
ing the Mac in the electronic medium:
This means no cursing. Do not point out their differences
trom you, whether that's race, gender, geographical
focation, or anything else. Cheryl Currid, who wrote an
article about how schools should use Windows to pre-
pare kids for the real world, received many well-written
tesponses pointing out flaws in her reasoning. Any good
these missives may have done were drowned out by a
few letters threatening her personal safety.
Save it for later. Sleep on it. In the morning, read your
don't put stresses on any of the words.
ATTACK: ‘A mother who really loved her children wouldn't
let them use an inferior computer.”
“How dare you say | don’t love my children!” This
response leaves you open to the sucker punch, “Oh, were
we talking about you? / thought we were discussing a
hypothetical mother.”
“You're absolutely right.” This stops your attacker cold
in his tracks. Now he can’t sucker-punch you and must
directly accuse you of being a bad mother.
ATTACK: “Even if the presentation flops, /’!! never tell
them you made it on a Mac.”
“What's wrong with the presentation?” Your
attacker can now spend the rest of the afternoon detalling
the flaws in the presentation, the Mag, and you.
“What good judgment you have.” Another jaw-
dropper—the last thing an attacker expects is a compli-
ment. You praise the attacker for not ratting on you, and
now he can't tell anyone else (even if it were a crime to use
tesponse again, and see if your arguments still convey
what you intend. Reword anything that sounds too
harsh. Read the message as if you were the one receiv-
ing it. How would you react? Would you be angry, or
would it plant seeds of doubt. Remember that there is a
live human being on the other side of your post.
In “101 Ways to Save Apple” in the June ‘97 issue of
Wired, Lewis Perelman, president of the Kanbrain
Institute, says he has been “flamed—mindlessly and
‘sometimes venomously—by Guy Kawasaki’s Mac-
addict brownshirts.” It's easy to see why you might want
to flame Perelman; fewer things are more inflammatory
than being compared to a Nazi, Respond to jerks like
this with well-reasoned responses that do not attack the
person directly. (By the way, Mr. Perelman, we wear black
Fshirts at MacAadict. Brown is so 1930s.)
Use proper grammar, spelling, and punctua-
tion. THERE’S NO THING MORE aNNoYing
THAN TRYINg to REED a MESSAGE THAT
LOOKs Like U R tryING 2 B a HAQer,
Messages like this open them-
selves up to easy attacks in the
computer mode: “It is easy to see
that anyone who can't even spell
‘Web’ correctly has no business
trying to argue against the
‘superiority of the Intel
video subsystem.”
Grammar and
spelling checkers
exist for a reason.
a Mac), because he'd be caught in a lie.
ATTACK: "Don't you even care about keeping up with
technology?”
“What makes you think | don't care?” Oops, now
your attacker can go on and on about your failings. Don't
let the ball get back in her court.
“Of course | care about technology. That’s why |
subscribe to MacAddict, It gives me all the latest updaters
to my software and tells me all about all the latest software.
In the last issue, it told me all about Apple’s new operating
system and how it leapfrogs the competition again.
MacAddict keeps me informed on all the technology |
need to know.” Well, that was self-serving, but the point
is that you want to bore your attacker into leaving you
alone or changing the subject, not that she'll get a word
in edgewise.
ATTACK: “Why do you keep using a Macintosh when
everyone knows Windows is better?”
“Windows is worse because...”
%* You wouldn’t use a microwave to
toast a Pop-Tart.
* You've got to use a wedge to get out
of a sand trap.
%* You can’t change a tire without
ajack.
% You don’t want the nurse to hand
you a scalpel when you ask for forceps.
* Rainbows are prettier than gray
thunderclouds.
tems—don’t forget bundled software.
Ask your friend if his time is worth $15
per hour—f it’s more, that’s even bet-
ter. Divide the difference in price by the
‘worth your friend assigns to his time.
In our generous example, the
outcome is 40 hours. That's
one week of work, or not even
two days straight through. Ask
your friend how long it took to
get Windows up and running
and.to add any new hardware and such.
If it was longer than a week, the Mac
wins. Don’t lord this over your friend.
Just suggest that the next time he's look-
When you've identified where you and your friend differ on
your views of computers, you can begin to build a bridge.
* Why read 10 manuals when you
need only one?
EM e
* This one takes a bit of math, but it’s
worth doing. One of the most prevalent
metaphors in American society is
“Time is money.” Hit your friend in his
pocketbook. Find out how much his PC
cost and what was
included. Do the
same for the
Mac. Figure
out the differ-
ence in price,
It'll probably
be no more
than $600 for
comparable sys-
ing to buy a computer, he should con-
sider a Mac.
‘The general idea is to find a subject
area that your friend understands and
make a metaphor that fits it, In our
examples, we used cooking, golf, cars,
medicine, and weather. Sports make for
great metaphors, and there are plenty
of kinds to choose from. Sailing and
ship metaphors are better for large
groups, unless your friend happens to
be a captain. Embroidery could work,
as could gardening. Just think of your
friend’s hobbies.
Using metaphors is another way to
identify, match, and change a reality.
Identify the metaphors your friend
understands, then make up a metaphor
to change his perception of the Mac.
. Ss
b
THE LAST WORD
You won't be able to employ these
techniques in every situation. If you are
forced to use a PC at work, see “Coping
Strategies,” page 54. If people in
authority over you are threatening to
take away your Mac, turn to “Fortifying
the Barracks,” page 34, for help in
mounting a campaign against it.
However, if your friends are becoming
intrigued by the possibilities of the
Mac, wow them with 10 things you
can’t do in Windows, found in “Know
Your Enemy,” page 40.
One last thing: Don’t feel guilty
about using what you've learned. This
is not manipulation. These techniques
hone your skills as a native speaker of
English so that you can use them as a
force for the good of the Mac.
Associate Editor Kathy Tafel wishes she
discovered cognitive science earlier than
her last semester at Cal.
“| use the Macintosh because | know how it works,
and | can get work done. | use Claris FileMaker to track
orders and stuff, and {'ve put my business on the Internet
using Claris Home Page. After work, | go on America
Online and play text games with my friends.” Again, keep
droning on about why you use a Mac. Don't put any
stresses in your voice, and don't attack Windows.
There are other verbal attack patterns. Elgin offers three
ways to recognize them. First, verbal attacks have abnormal
emphatic stresses—"Even you should be able to hear this
pattern.” Second, watch for nonverbal cues that accompany
the language. Finally, the context and the people involved
can signal an attack. When you realize you're under attack,
Elgin outlines these rules of engagement:
Ignore the bait, no matter how outrageous.
Respond to one of the presuppositions.
No maiter what, transmit the message: “Don’t
try that with me; it
won't work. | won't
play that game.”
With these guidelines, you should be able to iend off any
attack on you and the Mac.
Now that you know these patterns, you may be
tempted to use them offensively. It’s fairly easy to tun them
on Windows:
“Even a PC user should know how to make a home
page.”
“if you really wanted your kids to be smart, you'd get
them a Mac.”
“[ thought you said your P200 was the fastest computer
ever made.”
Resist the temptation. There is a very damaging thread run-
ning through the mainstream press right now: Mac users
react with extreme, irrational loyalty when their minority,
dying platform is insulted. Don't give anyone reason to
compare Mac users with Amiga fanatics. Now those were
people who clung to a dying platiorm. Seriously, though,
the more we Mac users react calmly in the face of seem-
ingly relentless attacks, the more irrational the people who
accuse us of being irrational will actually appear,
AC FACT
NOT
t's rare that a month goes by without another “Apple Is Doomed” story finding its way to a
newspaper, TV news show, or newsmagazine (it’s more likely every week to see one in the
New York Times or the Wall Street Journal). Yet in the face of all this gloom is the truth:
Mac OS clone sales are booming, Apple stayed at around number 150 in the Fortune 500 in
1996, and millions of Macs are being sold each year.
So what's the real story? Here’s a look at three common
Macintosh myths and the reality behind them.
You've undoubtedly
heard that Apple's sales
are in the toilet and
that customers are
abandoning the plat-
form in droves. No one
is buying Macintosh
computers, no one is
selling Macintosh com-
puters. From reading
the popular press, many of your friends
may believe Apple Computer declared
bankruptcy sometime last year
Tn reality, by the time you read this,
MYTH 1
PEOPLE AREN'T BUYING MACINTOSH COMPUTERS
Apple and its licensees will have sold more
than 28 million Macintosh computers
since the platform was introduced in
January 1984. A clear majority of those
systems were sold in the past four years;
14 percent of them were sold in 1996, and
as many as 4 million of them are clones.
The doom-and-gloom reports are
based on trends from year to year.
Apple's Macintosh computer sales (in
units, not dollars) were down about 25
percent in 1996 compared with the pre-
vious year. The rest of the personal
computer market grew in 1996, by
about 18 percent. If Apple
had kept pace with the rest
of the industry, it would
have sold about 5.6 million
machines last year. Instead,
the company sold about 3.6
million Macintosh com-
puters. That’s a serious gap,
and it’s newsworthy, but a
decline of 25 percent is not
“sales in the toilet.”
Its also interesting to
note that growth in the entire
personal computer market
By Matt Deatherage
on
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MacADDICT 34
32 MacADDICT
did not meet analyst predictions for
1996. In May last year, research firm
Dataquest, in San Jose, California, pre-
dicted sales of 62.7 million Windows 95
systems in 1996, nearly triple the 18.8
million results of 1995. In August, the
researchers had to backtrack and revise
the figure to 45.7 million. The final
result? Just 38.1 million units shipped—
more than double the 1995 total, but it
isn’t particularly impressive, considering
that Windows 95 didn’t ship until August
1995 and that it was clearly Microsoft's
flagship operating system in 1996.
Dataquest also predicted 8 million
shipments of Windows NI—twice the
Mac 0S rate, What really happened? Only
2.2 million units of Windows NT shipped,
slightly more than half the number of Mac
OS sales and about a quarter of what was
projected. Even though sales didn’t meet
expectations, they did rise in all areas of
the personal computer sector—except
for Mac OS sales, and that’s largely due to
Apple Computer's results. Mac OS clone
sales took off in a big way during 1996
(rising to about 400,000 units), but
Apple’s own sales fell substantially.
‘The big drop-off started in the first
quarter of 1996, right after Apple made a
startling announcement: It had sold
more machines than ever before in the
last quarter of 1995 but would still lose
money because its internal business
model wasn’t working properly. In other
words, demand for Macs was strong, but
The latest numbers available for 1996 show Apple
holding about 5.1 percent of the entire PC market,
which means that one out of every 20 computers sold
last year carried the Apple logo.
Market share is the
percentage of prod-
ucts one company
sells compared with
the overall number of
products sold. If you
operate one of two
MYTH 2
glasses of delicious
citrus drink per week while your com-
petition sells 60, then you have 5%/10
of the market, or around 45 percent.
The latest numbers available for
1996 (the most believable ones, at any
rate—see Dataquest’s numbers in
Myth 3, page 33) show Apple holding
approximately 5.1 percent of the entire
personal computer market, which
means that 1 out of every 20 computers
sold last year carried the Apple logo. If
you also count Mac OS clones, the
number rises to about 5.6 percent, or
56 out of every 1,000.
But these are the numbers for just
1996 sales, not the entire number of
computers in existence. The Computer
Industry Almanac estimates that by
the end of September 1996, 25 million
Mac OS-based computers were in use
around the world. By contrast, the
Almanac puts the number of MS-DOS
machines at 180 million, Windows 3.x
systems at 130 million, Windows 95
systems at 50 million, and Windows NT
systems at 3 million. IBM’S OS/2 runs
on about 12 million systems; most of
the rest of the numbers are for various
forms of Unix and workstations that
most people typically don’t consider to
be personal computers.
Apple’s corporate processes were spend-
ing more than the company was earning.
‘That's when Gil Amelio was brought in
to fix things. But even though the available
products (in high demand the previous
quarter) hadn't changed and the problems
that would affect Apple's sales in 1996
(such as Performa and PowerBook
recalls, and operating system strategy
changes) hadn’t yet happened—and the
$740 million loss was still months away—
Apple's sales fell significantly. They have
stayed at that level or lower ever since. The
only major difference? Continuous and
often-exaggerated press coverage asking,
“Can Apple survive?” Perception of reality
is sometimes as important as reality itself.
Apple also managed to not introduce any
interesting new hardware in that time
period, which undoubtedly accounted for
part of the drop in sales.
APPLE’S LOW MARKET SHARE MEANS MACS AREN'T BEING USED
All these numbers added together
give a total “PC” installed base of right
around 400 million machines world-
wide. This may be too high; it’s not
clear whether the Almanac estimates
how many systems are no longer in
use. In total, this gives Macintosh about
6.25 percent of all personal comput-
ers. However, the Windows market
isn’t exactly united. MS-DOS and
Windows 3.x systems together are
newer
Windows 95/NT programs.
Windows 95 and Windows
NT together, which get so
much publicity, held only 13
percent of the installed base
as of September 1996—
just more than twice
the number of Mac OS
systems. From reading
the papers, you'd think
it was several times
more than that,
Installed base is
important because it
leads software devel-
opment, Companies
with limited resources
can reach 53 million
machines by writing to the
Windows 95/NT. specifica-
tions but only 25 million by
more than 77 percent of the \
installed base, and
none of those systems o-
can run the 7?
All this research
showing Apple’s mar-
ket share falling and
Windows’ rising, plus
predictions for more
of the same in 1997,
would seem to indi-
cate that the Mac OS
platform’s problems
are insurmountable,
as many reports seem to imply.
If you look closely, though, you'll
see that the leading market research
firms barely agree on the most basic of
numbers. International Data Corp.
(DC) in Framingham, Massachusetts,
estimated that 5 million Mac OS
machines were sold in 1996, and we
know from Apple Computer's own
financial press releases that the com-
pany sold no more than 3.6 million
machines that year. For IDC to be right,
Mac OS clone sales must have been 28
percent of the market for the entire
year, and pretty much everyone agrees
that didn’t happen. Dataquest’s 4 mil-
lion seems much closer to the target,
given Apple’s specific admissions.
You often see reports of disastrous
Apple sales from Computer Intelligence,
a Ja Jolla, California, firm that tracks
retail sales. These depressing numbers
often get wide coverage in the media,
but you rarely see an important caveat:
MYTH 3
MARKET SHARE NUMBERS CONDEMN APPLE
Computer Intelligence’s estimates cover
US. retail sales only—ao education sales
or direct sales of any kind and no
international sales, even though non-U.S.
sales generate half or more of Apple's
Tevenue. Last summer, Computer
Intelligence predicted a 28 percent drop
in Apple’s sales for one quarter, which the
Wall Street Journal combined with an
anonymous report from someone at
CompUSA (a chain of computer super-
stores not widely known for its strong
Mac OS sales) and came up with a story
Saying that Mac sales were off 30 to 50
percent. Apple’s stock nose-dived. ‘The
company released real figures just three
weeks later, and the anticipated sales
drop didn’t materialize in that quarter,
but the Journal, amazingly enough, didn’t
call out this point.
Research and predictions vary
widely depending on the methods used
to create them. Some firms use sales as
reported by computer makers; others
track sales at the retail or other levels;
still others measure operating system
Reports rarely agree on significant details...take
what you read with a grain of salt, and look for
indications of the methodology.
writing for the Mac OS, Market
share, in turn, is important
because it determines how the
installed base is moving.
With Windows 95/NT sales
rising and Mac OS sales falling
year to year, the number of
Windows machines is rising
faster than the number of Mac
OS machines, and that leads
even more software develop-
ers toward the Windows plat-
form. That’s why Apple’s
Yellow Box strategy is so
important—it allows develop-
ers to create one piece of
software that can be built for
Windows 95/NT, the Mac 0S,
and Rhapsody without serious
changes. If developers can
reach all those machines
with one program, it will be
awfully tempting, especially if
the Yellow Box system pro-
vides other advantages.
sales and not hardware sales. Two
reports rarely agree on significant
details, and mixing numbers from
more than one study can easily lead to
meaningless confusion. Take what you
read with a grain of salt, and look for
indications of the methodology. Limited
studies such as Computer intelligences
U.S. retail-only reports are of much
more limited worth than marketwide
studies such as those from Dataquest
and IDC.
Many more Macintosh myths are
out there, but most of them won't with-
stand scrutiny. However, they do a lot of
harm, A computer is a major invest-
ment for most people, and they don’t
want to purchase something if they
are unsure about it. Rumors keep
people unsure about Apple. Make sure
you know the facts so your friends and
colleagues can know them, too.
Matt Deatherage is publisher of MDJ, an indis-
pensable daily journal for serious Macintosh
users, available at http://www.gcsf.com.
MacADDICT 33
LH9I4
@
FIND A COPY
of “Adult
Reasons Why
Educators
Should
Continue to
Embrace
Macintosh”
‘on The Disc,
THE $
ou’re still not sure where you first heard the rumors about Apple’s impending
Y death. Was it at the gym in the locker room before boxing class? Maybe you
overheard the teachers at little Frank and Judy’s preschool? Perhaps it was
written up in the Wall Street Journal, which you glance over every morning? Well,
wherever and whenever it was, you didn’t think twice about it. Why should you get ali
worked up over Apple’s financial woes when you’ve got money troubles of your own?
Besides, big companies are always complaining about their bottom lines, and whether
they lose or make money, you'll still have your Mac.
| Or so you thought.
Your Mac is in danger of being taken away and replaced with a PC running the vile
Windows 95. It’s up to you to stop the impending devastation or tace an unfriendly
operating system daily on your home turf. What do you do? What do you do?
We'll tell you what to do, whether you're fighting to save your Mac, your kid’s Mae, or
your neighbors’ Mac (they're thinking of going Windows). We’ve got a game plan for
keeping Macs where they belong: at the office, in the schools, and in the neighborhood.
Although we'll tell you what to expect and what weapons of persuasion will help in your
crusade, ultimately, success rests with you and your choices. Occasionally, this road less
travelled may be long and arduous, requiring commitment, research, and lots of your time,
depending on your targeted enemy. Be strong. The power of computing is with you.
By Nikki Echler
Ba
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34 MacADDICT
Field Report: t's an
ugly Monday morn-
ing that gets uglier
by’ the minute.
Before you can even
take a sip of your
doppio alto |atte,
you sit dawn at your
desk, check your
email, and choke
over a memo that
says your company
plans to replace all
Macs with Wintel
machines. The turn-
coats in charge
claim that PCs are
cheaper, easier to support, and the
business standard, which makes it
easier for the company to find
software suiting its specific needs.
They say they want to commit to one
platform to end networking hassles.
The entire office hears you retching,
even over the boisterous cheers of
“Hallelujah, job security!” echoing
from the MIS department. When
you've recovered from the shock, you
plan your attack.
THE OFFICE
ENEMY: THE BOSS.
+ Grab a Mac catalog, such as MacMall,
and its PC counterpart, PC Mall, and do a
price comparison. Apple has slashed its
prices within the last couple of months,
making many machines very affordable.
+ See past issues of MacAddict or our
Web site (http://www.macaddict.com) for
reasons why the Mac is better than the PC,
focusing on networking, ease of use, and
technical support.
*& Buy a copy of Connectix Virtual PC to
show off the Mac’s ability to run Windows
programs. (Bonus points: Expense this
purchase to the company.)
*& Round up facts and figures from “Mac
Facts, Not Fiction,” page 31, to counteract
claims that Apple's low prices are merely
@ going-out-of-business sale.
+ Create a petition to save the Mac and
have every Machead at work sign it.
3 Make a list of all Mac-compatible soft-
ware titles that would suit your company's
needs. If you can’t find what you need,
post the search on the Evangelist
(http://www.evangelist. macaddict.com)
—you may find out it does exist after all.
* Gather facts and figures from the
study on personal computer satisfaction
done by Evans Research Associates in
early 1996 proving that troubleshooting,
setup and installation, connecting to a
IAN, and connecting peripherals is all
easier to do on a Mac. Find the study at
http://www2.apple.com/whymac/
satisfaction/default.html.
* Take charts and statistics from the
1995 study done by Gartner Group
Consulting Services showing Macs are
less expensive to support than Windows
systems. You can find a summary of
the report at http:/Avww2.apple.com/
whymac/ggstudy/default.html, or you
can order the full report by calling 800-
232-9335.
* Gather articles
about the security
bugs in Windows 95
and Microsoft Internet Explorer. For
example, in “MS security plugs not air-
tight” (c/net, May 22, 1997), Nick
Wingfield writes, “Some security experts
believe [Microsoft] is struggling with
deep-rooted vulnerabilities in its OS and
Internet technologies.”
+ For inspiration, read the letter that
NASA employees, intent on keeping their
Macs despite bosses’ orders, sent in
protest to their boss, Daniel S. Goldin.
Find a copy at http://wwwMadMans
Dream.com/FairyTales/100796Update/
GoldinFax.html.
Pillage Apple's Web site for specs and
screenshots of all its hot new products,
especially the world’s fastest laptop, the
PowerBook 3400—perfect for any suc-
cessful company’s CEO.
% Recruit a band of level-headed PC
users who are willing to admit that
Windows 95 isn't the ideal solution for
the entire company. This bipartisan back-
up will make your plea more objective.
* Find a company that uses both Macs
and PCs, and squeeze the MIS director for
a personal testimonial on how a mixed-
platform network works just fine.
Spark a grassroots movement
by organizing Mac-using colleagues into 2
tech support team that troubleshoots and
MacADDICT 35
provides tech help for each other. Not
only will this show support for the Mac
within the company, but it also will save
the company money, Companies like that.
Take a big whiff of the sweet smell of
California lawyer Brad A. Handler’s suc-
cess at http:/Avww.mother.com/~randy/
confession.html. He fought to save his
office Mac, and he won.
STEP 3. ATTACK
ENEMY: THE BOSS
APPROACH: If you're going up against a
board of directors or company president,
you'll want to prepare a detailed report
and product demonstration focusing on
the Mac’s strengths in the business world:
competitive pricing, product and platform
compatibility, ease of networking, and
low-cost tech support. Research and
preparation time will be extensive (don’t
forgetto squeeze in enough daylight hours
Field Report: Your
local schoot district
just receiv
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