Text content (OCR)
me 15 Great Nae Puns &
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“Tm Sik OF having GO SeCble
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NOVEMBER 1998
highlights
Back in Black
t's been a long time coming. Sales are up, profits are rolling in, and some of the coolest Mac
products ever have hit the market, We bring you 40 reasons for Apple’s recent success.
BY NIKKI ECHLER
BEARS AND CORN
DOGS baking in the
sun, Apple is, Apple This Old Mac
be ries hla) Boohoo—it's the last installment of our ever-popular series. This time we show you how to get
the most out of your old all-in-one Macintosh. BY T. KELLEY BOYLAN
iMac: Inside and Out
It’s the hottest thing to hit the computer industry since the original Mac. So naturally we tore it
apart and put it back together again to find out just what makes it so gosh-damed cool
BY OWEN W. LINZMAYER
84 How to Premiere Your Videos
Break out the camcorder and put on your best Spielberg persona—you’re about to try your
hand at video production using nothing but your AV Mac, 4 camcorder, video software, and
your deepest, darkest imagination. Step by step, we show you how to edit your own video
BY ROBERT CAPPS
How to Auto Upload with AppleScript
Everyone says AppleScript is useful, but who really knows how to do something useful with it?
Well, you will, after you follow our eight-step how-to. In fact, if you maintain a Web site, you'll
find this information so valuable you'll be willing to lay down your life for it. You're
welcome. BY ROBERT CAPPS AND MARK SIMMONS
PRETTY ON THE OUTSIDE, and,
like Courtney, on the inside too!
Let loose from the
noose. We salute you.
MOVE OVER LEONARDO, hop away,
thanks, Jeff's the Mac addict’s
matinee idol.
‘THE MAN WITH THE PLAN breaks it down for the folks at home.
See Get Info, p 20.
NOV/98 MacADDICT 3
Editor’s Note
Why the iMac is successful. Surprise—it’s not the hardware.
Letters
A home-built nitro-burning funny Mac? Now this you have to read about.
Get Info
Jobs opens up at Seybold, spilling a few of the heans about Mac OS 8.5
and Mac OS X. Plus, a brand-new MacAddict Index.
Cravings
These things are so cool, you won't care how much they cost. Or maybe
you will, but you'll quickly forget.
Reviews
Fourteen Mac products landed on our doorstep, so we figured we'd play
around with them and see what worked—and what didn’t. The exclusive
list includes QX-Tools 4.0, Kai's Power Show, RAM Doubler 8, and
WebPainter 3. Trust us.
PowerPlay
Myth 1.3 debuts, with a whole new collection of maps and games. Plus,
we look at Douglas Coupland’s book about Lara Croft—creepy as it
sounds—and give you some Unreal cheats to make your gaming
experience complete.
Ask Us
There's no question we can’t answet—we just choose to skip the really
hard ones. Find out what font Apple uses in its print ads, where software
goes when it's installed, and whether MacBinary or BinHex is the way to
download.
Shut Down
It's true—this page exceeds the FDA's recommended daily allowance of
chortles. You will, however, have to continue to take vitamin C supplements.
Confidential to MG: Pikachu. Stop whining,
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After more than two years of faithful j Mrewren iat ets ent
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MacAdtict, our very own online editor ES eomeke
is moving on to bigger and better ‘Aypi's woek cl 34% Sey2 17 eva leamedtoitiealien tithose
things. He has been promoted to
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will be coming up with all kinds of
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reat Matcanbdes fone oat T don’t make slurping sounds when I
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In the meantime, MacAddict will maintain its current Web presence, while simultane-
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Enough about the iMac already, you say? Not quite yet.
@ he iMac is here, and so far all signs
indicate that it's a resounding
success. Since I’m writing this long
before you'll read it, it is possible that
between now and then something bad and
unforeseen may happen, such as 4 red-
hot meteorite crashing
through the roof
of the iMac’s
build-to-order
factory in Calif-
ornia. But I seri-
ously doubt it.
No, in the early
days of the all-in-
one iMac, record
numbers of buyers
are snapping up the
plucky little computer
that could. Purchasers
include a lot of first-time
computer buyers and Windows-
based PC users who “think different”
enough to try something new. And that,
after all, is one of the iMac’s primary rea-
sons for being—to expand the Mac plat-
form, Besides showing great sales num-
bers, so far the iMac has met demand—an
amazing feat for a computer that took
barely a year from concept to produc-
tion—and has had remarkably few techni-
cal glitches. It’s been a rousing product
launch.
All that aside, there are two reasons I
think the iMac will go down on record as
one of Apple's all-time most successful
products.
a
First: The iMac is visceral
After a midsummer interview with
Jonathan Ive, lead designer of the iMac, it
became startlingly clear why the Bondi
While the [iMac] has great
guts...it’s the design that mat-
ters. The iMac’s form, colors,
and look all aim lower in the
cerebral cortex, at the part of
the brain that processes touch
and sight.
142 MacADDICT NOV/98
Bomber was going to succeed: The
design targets the kid in all of us. It
doesn’t take any jargon at all to
“get” the iMac, no discussions of
bus speed or backside cache ratios.
The iMac appeals at a level much
more basic than high-level technical
specs. While the machine has great
guts (fast, well integrated, and com-
pact), it’s the design that matters.
The iMac’s form, colors, and look
all aim lower in the cerebral cortex,
at the part of the brain that
processes touch and sight. It doesn’t
take much to get warm fuzzies when
dealing with one. Try that with a PC.
Go the Bill and Ted route with this.
Use your time machine to travel
back and pick up a few Greek citi-
zens from, say, the time of Socrates.
Bring them to the present and show
them two computers—a G3 233MHz desk-
top and an iMac, each with identical soft-
ware, At this point, the numbers behind
these Macs aren’t going to mean a whole
lot, but the design will. I bet that each and
every Greek citizen from the past would
prefer the iMac. The first person who per-
forms this experiment and gets different
results wins a free subscription. We'll need
proof, of course.
ie
®
aa
o
:
=
Second: The public gets
the iMac
‘This is anecdotal, so it hardly counts as
evidence in a larger sense, but I’ll relate it
anyway. The day before the iMac’s launch,
a couple of friends invited us over to din-
ner, Over the meal, they asked me whether
Td heard of this new iMac thing and what
I thought about it. Now, these folks knew
that I worked for a technology magazine of
some kind, but they didn’t know that it had
to do with computers, much less the Mac.
Their situation? Their current computer,
one in which they invested very little, is a
used Mac SE that someone gave them. With
the whole wide world of computers before
them—and never having bought a new
computer—they wanted an iMac. I had a
very good dinner that night, and it wasn’t
just the excellent cooking that did the
trick —David Reynolds
ns our September we
| reviewed the PowerBook G3 Series
293 with the 12.1-inch display. We
gave ita “Yeah, Whatever" rating based
primarily on its passive-matrix display.
We received a cotiple of responses
from people who are happy with said
PowerBook and those who wouldn't
mind having one, if one were to myste-
riously make its way into their hands:
Here are two excerpts to give you an
idea of what those who love their low-
end ‘Books are saying.
issue;
The first is from a current
G3 Series 233 owner:
“I've had [a PowerBook G3 Series 233)
for almost a month and a ‘half now. |
bought it because | have limited funds
and will be going to college next month.
1am only 18...-Your biggest gripe was
with the screen. You complained that
ihe mouse blinked out and that the
crispness isn’t that great. Hello? it's a
passive-matrix display! It's not perfect!
However, | use it every day and have ho
complaints with it. | watch my
QuickTime movies with no problem, |
work in Adobe Photoshop with ease,
and | am still playing my favorite games
on this monitor: Myth and StarFleet
Academy. These oth play great, and
the vistials don't sufier at all. | think you
need to reevaluate your opinion on this:
particular model, If is the perfect laptop
computer for those (like me) who are:
economically limited."—Rick ARNOLD
The second is from some-
one who wouldn't com:
plain if one landed in his
lap somehow:
“| just wanted to say | totally agree with
your review of the PowerBook G3
Series 233 in the September issue. It is
a huge piece of crap. Apple should be
ashamed. As such, please send your
feview model directly to me.”
—-RYAN JUNK
Fair enough, Unfortunately, Ryan, Apple
wanted it back, too.
HOW’S YOUR SEARCH FOR
MAC ACCESSORIES GOING?
Hey, we know the places you can buy Macs and Mac stuff aren’t exactly popping up like Starbucks
these days. But we’ve got you covered. With high performance accessories like our TurboMouse”
and Orbit" trackballs, easy-to-use Mouse-in-a-Box, and 2-and 4-button mice. And now there’s our hot
new Keyboard-in-a-Box’: You see, we’ve been making Apple products since 1981, And we’re going to
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its rightful place as the king, the sovereign monarch, the mighty potentate of the
cyberuniverse. Until then, check out the Maccessories’ at www.kensington.com.
Smart design at work.
letters
Here’s to the crazy ones, the ones pursued by people in white jackets.
This Month
WRITE TO US: MacAddict, 150 North Hill
Drive, Suite 40, Brisbane, CA 94005, or
email to letters@macaddict.com. FOR
CD PROBLEMS: Go to htip://support
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QUERIES: Gall (toll-free) 888-771-6222.
Tuar’s Mr.
MacGyver To you
When I weat from my PowerBook 3400/200
to a PowerBook 63/250, one thing I missed
was the pop-down rear feet. So I went to the
hardware store, to the section that sells furni-
ture coasters and bumpers. I found some
Having reread your article (‘‘Nitro-Burning Funny Macs,” Mar/$8, p28), | set out to re-cre-
ate your LC475 “Charger.” | started with an LCll. My wife, a teacher, loves the small desk-
top footprint of the pizza-box design. However, she wasn't amused by the 10MB of RAM, the
68020, or the pathetic 40M8 hard drive. “Fix it!” she says.
GET ON, GET
ACTIVE. Talk
to us and to
pcipee Strep 1—Contacted the fine folks at MicroMac and hought their \C475-66/33, full
addicts at the 040 board, Swap the hoards, and \'ve got an instant LC475, only with a 16MHz edge in
Web site. ‘speed and an FPU.
Step 2—The hard part! Contacted Gary Dailey at Gary Dailey Technology Services,
and begged, pleaded, and waved money for a DayStar PowerCard 601. Well, it took a while,
but Dailey came through big time! The PowerGard kit he sent me had everything | needed
to turn my new board into a two-headed monster. Now the luxury of 68040 66MHz or 601
66MHz processing was mine! (Okay, okay, my wife's.)
@ Step 3—Called Mohawk Memory and obtained two Viking 512K VRAM modules, for
a full {MB of video RAM, and a 32MB SIMM, for 36MB of total RAM. (RAM Doubler was to
follow shortly.)
Step 4—This is where | cheated. As | just couldn’t bring myself to put in a 4.55GB
rracuda, | scrounged through my jeftovers bin and found a nice, quick Quantum 540MB
Fireball. Only 5400 RPMs, but faster than a stock 4500 item. Also, | figured if my wife could
limp along on an 68040 all this time, a 540 would be plenty. As it turns out, she only man-
aged to put about 350MB of goodies on it, so I'm still ahead! Before installing it, } prepped
‘the drive by putting the Universal Install of OS 8.1 on it, through my P6116 CD.
Step 5—There wasn’t supposed to be a step 5, but | ran into trouble getting the 601
recognized. Seems the Control Panel 601 Processor Upgrade didn’t like the odd Gestalt
number the accelerated L475 board returned (90). So, having been there and done that, |
went to the “Low End Mac” Web site and grabbed a spiffy piece of soft-
ware called Wish I Were by a genius named Martin Blitz.
Install it and lie like hell to the OS: “Hi. I'm really
a Performa 630 with a 601 upgrade!”
Works like a charm! The beast fires up
in 601 mode, and away we go!
PS. While your “Charger” has
an edge in storage and HD
speed, | gotcha with the proces-
sors. And since | left the LCI
cover alone, it is, in the par-
lance of 1960s-type hol-
rodders, a real sleeper. Thanks
for the inspiring article.
—Gary Depp
14 MacADDICT NOV/98
hard-rubber, crystal-clear bumpers that were
self adhesive and placed one next to each
back foot of my PowerBook G3. While they do
not fold away like the PowerBook 3400's feet,
they are quite unobtrusive, and they put the
keyboard at a better typing angle—they raise
the back up about a half inch. They also
improve air circulation under the ’Book, and
they make lifting it off a hard surface much
easier—you can get your fingers firmly under
the machine before lifting. While I would pre-
fer the built-in ones, this was an inexpensive
substitute, and the clear rubber goes nicely
with the crystal Apple logo.—E. Joun Swart
Sue Drinks GIN
So this is what it looks like inside
MacAddict. Oh, \ wanted MacAddict to be
my friend, so Nikki, your case of whiskey is
in the mail. Uh. Yeah,—Jor Rossins
You’Lt Ruin
Your Eves
Irecently installed a black-light tube in my
room, and I thought that was pretty neat.
But then my eyes found the MacdAddict
lying on the desk and I was in bliss. I think
this must be another of those conspiracy
things where we're not supposed to know
that the MacAddict covers look awesome
in a black light. Whoa! Revelation! I think
Ym gonna reread all of the issues in black
light! Gotta go....— Jeremy Kemp
LauGu It OFF
I just got your September ’98 issue and
was surprised to see someone had
sent in an excerpt from the
Microsloth Joke Book (where
were you supposed to go
today?). Itis a funny
book, and I think
you should give
credit to the
correct per-
son, who is
David Pogue. He
wrote Hard Drive,
The Great Macintosh
Easter Egg Hunt, and Tales
Mlustration by Mike Gorman
rom the Tech Line. They are all hilarious books and I suggest
them to any Mac fans.—Ryan Joun Powers
Sue’s Sticky, Too
“Icky Nikki Echler”?!?!!! Hee, hee, sniggle. Ho ho hee wa-hahaha snort
hahal!! Sniff. Sorry, Miss Echler—Rich Ganper
He Has Homework
Can Max come over and play?—Susan ANNE FRANK
You Sounp Anary,
LikE A STARTLED RHINO
Reapy To CHARGE
What's with the analogies in your September issue? A few examples:
“Buying a computer monitor used to be a lot like geiting underwear
for Christmas—necessary, but hardly a list-topper.’—page 44
«the cursor still submarines as if on NATO maneuvers.” —page 46
“Whenever a CD is in the drive, it vibrates and hums like the magic
fingers bed in a Motel 6."—page 46
“Benchmarking the ix3D on our 266MHz G3 was like road-testing
a mid-’80s Jaguar XXK—silky smooth.” —page 50
My personal favorite—“Apple came late to the Internet party, but
fortunately the kegs hadn’t yet gone dry.” —page 34
All I want to know is this: Who on your staff has ever been on a NATO
submarine? Who's been using the magic fingers bed in Motel 6? And
who’s test-driven a Jaguar XK? Oh, and can I be invited to the next
Internet party? It sounds cool. Please be more careful with your literary
devices in the future. Literary devices are not toys—Nick HOWARD
THE Movie Version is Worse
In Borders Books yesterday, there was a big honkin’ book titled some-
thing like Windows NT Server Applications Manual. The bookshelf was
titled New Fiction. 'Nuff said!—Lze Darrow
We Say THEE Nay
Tm new to Macintosh. Do you guys pronounce “the” as “thee” or “thuh?”
Just curious —Brnjamin “No Minpiz Name” PoLtack
We're glad you asked. We say “thee” when we're in a particularly
Shakespearean mood, which often happens after our weekly reenact-
ment of King Lear. However, if we've just done a Tennessee Williams
play, we say “thub.” You see, it all depends on timing —DR
Down TO THE StuD
‘Where have all the cowboys gone?—Mark NORMAN
Or Reapinc Four Paces oF
READER LETTERS
I was in a certain computer superstore last week and saw Windows 95
running on a G3 Mac. It was like watching the Beatles play an Oasis
song.—STEVE BRODERSON
Take A Bite Outta THIS
OK, I have this problem. I recently licked a MacAddict CD. I decided
it tasted pretty good, so I licked another. It also tasted good. I figured
if the CDs taste this good, I'd try a 32MB EDO DIMM. But they have no
flavoring and they don’t work as smoothly when you put them back. I
went back to CDs. One thing led to another. I began eating CDs. Then
I began eating your magazine. I was about to take a big bite out of
September's issue when I realized I needed help. Should I be pointed
out and laughed af? Is it normal to have nightmares about giant CDs
coming to eat me? Am I reacting to using a PC for a day? Please reha-
bilitate me by sending a 300MHz G3.—M.C. Gross
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letters
LINING THE CaGEs?
My hamsters wanted to say hello! They are
very popular on the Internet, and they are
fans of your magazine —R. ZimMERMAN
CHECK’s IN THE MaIL
Ha ha! I’ve finally done it. I've subverted a
PC user! He began using the 128K Mac and
then converted to PC. Ugh! The pain! The
agony! You don’t know what it was like
watching my best friend use a PC. A few
weeks ago, | told him about the upcoming
iMac. He wasn’t terribly impressed; he just
thought it was kind of cool. But now! Five
minutes ago he told me that he wants to
trade in his PC for a Mac! Better yet, an
iMac! Oh, joy! Oh, rapture! Now we just
need to win the lottery so we can go and buy
a. couple of iMacs, and G3 PowerBooks, and
G3 workstations, and..—Brap “THE Mac
ADDICT” HARRISON, MICHAEL “THE SUBVERTED PC
USER WHO NOW WANTS AN IMac” WERDEN.
You Know You're A
MacApopict WHEN...
the only thing you'll buy out of the
vending machine at work is in the slot
matked G3 (which, by the way, is a roll
of Lifesaver mints)—Terry Smith
.your Snood score defines your
social status.
..you teach your preschool students
what kind of sound a dogcow makes
{true story)!
.»you have a shelf in your room ded-
icated to back issues of Mac magazines,
all the way back to 1985, because they
“might be worth something someday.”
you have a collection of T-shirts
for discontinued Apple programs and
technologies, because they “might
be worth something someday.”
—Lucas Steuser
.»you plan your only vacation of the
year around the iMac’s launch.
you go to buy a new car, only to
find that none of them comes in Bondi
‘blue—Dous McCou
16 MacADDICT NOV/98
Ros Stitt DoEsn’t
Want To Hear
aBout NT
“Empty Promises” (Sep/98, p22) is proba-
bly the most even-handed, objective, and
useful article I've read about the Mac ver-
sus other platforms, and I've read a lot over
the years. The format of comparing real
concerns with real Mac advantages was
excellent! In objectively supporting two
platforms—Mac (my personal favorite)
and Windows (the university's majority
platiorm)— like to have info such as this
when I get uninformed comments about
the Mac. And getting this from MacAddict
is something of a surprise. I always enjoy
reading each issue because of the numer-
ous tips and lighthearted style. This is seri-
ous (quality) stuf! My suggestion: Do this
for other areas such as education, music,
scientific research, and so forth. We may
not win in all those areas, but at least we
and Apple will know why—Joun Davin
We Must Be Crazy
How do you do it? I have been trying to get
my father to listen to me about the joys of:
Macs for several years. (He has been a
strong IBM supporter!) The other day he
came to visit me and when I walked into the
living room, he was sitting on the couch
reading MacAddict. He looked up at me and
said, “Maybe I should get a G3.” I give up!
You are gods!—NarE SWENSON
FIGHT THE PowER
Hey, I just thought you might like to know
that even at work I attempt to emulate my
Mac on the piece of junk Wintel machine I
have to work on. I have moved all the icons
to the right side of the screen, put the Start
menu at the top of the screen, renamed “My
Computer” “Macintosh HD,” and put a large
picture of the iMac on the desktop. I have
also made the screen saver display a giant
Apple logo. I am slowly converting the whole
office —Mmne Fey
Is THAT THE WINDOWS
99 Revease Date?
The end of the world is August 28, 1999.
—T). ABELL
Pretty Lavy...
Nikki—are you single? ‘Cause you have to
be the most attractive woman I have ever
seen with such a passion for Macs.
——Enic Doteckt
Art Least It’s Not
ANTIFREEZE
I bought some juice called Hi-C Blue
Cooler. The color is almost exactly Bondi
blue. I was proud, walking around sipping
my iMac fluid. Then I realized that it was
missing something, so I added ice.
—Nrat TE PASKE
ly’s BERNADETTE
PETERS
Okay, you have to help me out here. Maybe
it’s just Richard Dreyfuss withdrawal,
maybe it’s just watching that little down-
Joad bar creep ever so slowly as I down-
Joad the Apple ads, but where do I know
that new voice from? I'm thinking Jeff
Goldblum, but there’s something else,
something so familiar, that I know I must
be missing something, something painfully
obvious. (Like the iMac at my local
CompUSA, which had the keyboard cord
squished painfully in the hinge of the bay
door, rather than elegantly slipped through
the helpful hole Apple provided. Duh!)
‘Who is it? Can you find out for me? If you
tell me, will I whack myself repeatedly for
not knowing? Will I make myself install
Windows 98 on Virtual PC as penance?
Please, help me out here!—Justin REESE
Poets Amonc Us
Since our readers are such a sub-verse-ive
bunch (send complaint letters to our pun
complaints department), we've decided to
publish some of our favorite Mac poems
and songs that have been sent to us
recently.
Ope to OS 8
—Attributed to DaFedz (dafedz@usa.net)
088, 0S 8,
Oh my gosh, you are so great!
You're much greater than I am,
You take up 20 megs of RAM!
Multitasking is a smash,
Like when I'm emptying the Trash,
And I’m going to the john,
‘The Trash still takes three times as long.
OS 8, 0S 8,
I will not procrastinate.
I will cherish you with love,
Even though I want to shove
My 0S 7.6 CD
Into my drive immediately,
And perform a clean install,
Then chuck you at the wall!
Oh my goodness, what is this?
OS 8.1 update disk!
Maybe this thing is the key
To increasing your efficiency!
I will download it from MacLine,
When it’s done, then it will be mine.
I will upgrade you and pray
the eveete ie Mian iimumerekem oorii=- dr GlaGaplec
“We serve Toas t
to EVERYBOIDYa =
|\ CZ i verte page
x If er 1G Ethe pres
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That your glitches go away.
There we go, it is done,
You are now OS 8.1!
Boy, oh boy, I’m so excited!
T even think that I've decided
Not to clean install
OS 7.6 after all!
Now it’s time for me to see
Ifyou can
Sorry, a system error has occurred,
() Error ID: Unimplemented trap (Restart)
(Sung to tune of “If I Had a Hammer”)
If I had a Power Maaac,
Yd have 8.1.
Tduse HES+
To reformat my hard drive
Td use CMMs
Td play Myyyyth
Td accccelerate all my stuff
“cause I caaaan!
If Thad OS 8,
Td pop up some wiiindows.
Td dick and a half
All over my desktop.
RECENTLY SIGHTED
Vonn Miller, who works for Apple
Higher Education, also shares the
iMac's birthday—August 15.
Several of our readers also sent in
letters about sharing the Bondi blue
wonder’s special day, but Miller
also sent in a picture of his birthday =a
cake all done up in the shape of an
iMac. What aitention to detait—
even the mouse cable is translu-
Cent. In a horrible mistake, it was
Td view as buttons,
Td use Win-dow Shade.
T’duse crayon picker and Option-click
All over my deeeesktop,
Yeaaaahh.
(Sung to “Food, Glorious Food” from the
musical Oliver)
Macs, wonderful Macs!
Tam not lyin’!
No autoexec.bat!
Without Macs I'm cryin’!
Eeeasy installation. That's OS 8!
Spring-loaded folders! Eat that, Bill Ga-ates!
Macs, wonderful Macs!
Using the best 0S,
And best of all,
Never see DOS!
Cross-platforming is a breeze on my Mac.
You Microsuck dweebs can sit on a ta-ack!
—NeaL Te PASKE
(Sung to the lyrics of “American Pie” by
Don Mclean)
A not so long time ago,
I can still remember how Amelio used to
make me smile.
reported that several of Vonn’s friends, who baked the cake, tried to use it as an
iMac, mistaking it for the real thing. Not only were there messy bands, but you should
have seen the mess when they tried to plug it into the wall. Getting all of that butter-
cream frosting out of the phone jack won't be easy, either. Happy birthday, Vonn, and
all of those who share Vonn’s—and the iMac’s—birthday.
You Want Fries witH THAT?
While waiting for a slow-
moving freight train to
pass in Birmingham,
Alabama, | observed the
following ad on the side
of one of the cars. The
gentleman in the truck
with me truly believes I
have lost my mind chas-
ing down a freight train to
get a picture of it. | had to confess that all Mac users do think and act somewhat dif-
ferently. | hope we can look forward to MacAddict Happy Meals very soon, with an
iMac in each one.—B.L. CHoaTe
18 MacADDICT NOV/98
And I thought if he had his chance,
‘That he could make the earnings dance,
And maybe the press would be happy for awhile.
But soon his words made me shiver,
With every rambling speech he delivered,
Bad news on the doorstep,
I couldn't take one more step.
I can't remember if I shouted
When the Wall Street Journal whined
and pouted,
But something touched me deep inside
‘The day Amelio was ousted.
So bye, bye, Mr. Turnaround Guy
He drove the break-even point to 8 billion
But even that was too high.
He couldn't stop the press from saying Apple
would die,
And he never should have wom a tie,
He never should have wom a tie.
—Jison Guiek
ONCE UPON A May 6
oF 98
Hey, MacAddict people. I wrote a song about
the iMac! Here it is.
Apple had a very exciting date
Its newest computer was to be revealed
Much good was to come out of this deal
So the brave Steve Jobs showed up that day
With a trick up his sleeve, PC users would
pay
He walked to where his creation rested
Bill Gates’s sanity would soon be tested
And there he stood, calm and ready
Things were going nice and steady
He yanked off its cover, and here we go
All the audience could say was, “Whoa!”
Under the curtain that Steve tossed back
Was Apple's new baby...the iMac!
‘They gazed in awe at its Bondi blue
On the case of the new arrival, wouldn’t
you?
Bill Gates’s pride and dignity then cracked
At the most original Macintosh since the
original Mac.—MicHarL Wout
(Sung to “O Canada”)
O Macintosh
Our home and native platform
‘True coded software
In all our processors command
‘With glowing screens
We see thee start up
The true OS is here
From nets and email
O Macintosh, we stand on guard for thee
Steve, keep our platform superior in every way
O Macintosh, we stand on guard for thee
O Macintosh, we stand on guard for thee
—Josx Hacur.
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PhotoScripter premieres, Power On proliferates, plus puns aplenty.
Seems Like Seybold Times
|The gems in Jobs’s jargon
teve Jobs’s keynotes are getting
predictable, and we're not just
talking fashion. Apple’s cash sup-
ply is up; Apple is profitable; computer
press people are generally ugly, conceited
jerks; and the G3 processor is really fast.
We're bored already.
Things being as they are, Jobs’s keynote
at September’s Seybold publishing confer-
ence in San Francisco covered a lot of this
well-trodden ground. Let’s just say it was no
OS X introduction. But after sorting through
the reality distortion field, a slew of already
market-saturated videos, and a pile of
redundant iMac hype, we did find a few new
and interesting developments.
Apple rethought its PowerBook G3 plans,
and has thrown out the 13-inch screen. To
many who purchased a PowerBook with a
13-inch screen, this comes as no surprise,
as they were long ago forced to throw out
the hope that their orders would ever arrive.
The shoddy 12-inch, passive-matrix version
is still for sale, but during his speech Jobs
indicated that future models would be 14
inchers only. The lowest-end PowerBook
processor, a 233MHz 63, now comes with
512K of backside cache. (Apple previously
offered a 233MHz G3 without any backside
cache as a budget PowerBook option.) The
lowest price for a 14-inch, 233MHz, 512K
G3 PowerBook is now $2,799. While Jobs
didn’t mention it in his keynote, Apple
nonetheless announced at Seybold that the
G3 PowerBooks also now ship with an ATT
Rage LT Pro graphics accelerator and sup-
port multiple resolutions.
Jobs touched on the fact that you can now
score a 333Miz Power Mac G3. Catalogs
have already begun advertising a 366MHz
model, but at press time, Apple and the cat-
alog manufacturers agreed that no such
Mac exists. For now, we're betting that Apple
balked at the last minute at releasing a
366MHz model. Keep an eye out—Apple
20 MacADDICT NOv/98
may release that 366MHz Power Mac for
real by the time you read this. Jobs also said
Apple upped the maximum RAM a G3 can
hold from 384MB to 768MB. In reality, the
G3 RAM limits rose because RAM develop-
ers now offer 256MB DIMMs—Apple didn't
actually change anything,
I Jobs showed off Mac OS 8.5’s increased
copy speed, boasting, “We are better than any
other high-volume 0S in copy performance.”
He and Apple vice president Phil Schiller
demoed 0S 8.5’s speed by performing sever-
al large file transfers on both OS 8.5 and Win-
dows NT. “It looks like we're winning,” said
an eager Schiller. “We'd better,” commanded
Jobs. They also demonstrated OS 8.5’s new
search abilities, ColorSync, and AppleScript
enhancements—incuding a new extension
allowing for AppleScriptable Photoshop 5
(see “Main Event’s PhotoScripter,” p22).
@ QuarkXPress, Adobe Photoshop, and
Macromedia FreeHand were all shown run-
ning on OS X, and dignitaries from each
company came on the stage to endorse
Apple’s Rhapsody and OS 8 hybrid again. In
a shift from how he treated the iMac's
release, Jobs seems to be letting OS X out
enough in advance to have vendor suppoxt
coincide with the product’s release, still tar-
geted for over a year from now. Rhapsody,
however—now titled OS X Server—should
be available before January.
Jobs once again put WebObjects, the
hefty server-side Web technology he
brought over from Next, in the spotlight.
Version 4.0 costs a mere $1,499, runs five
times faster than before, and serves Java
applets. Jobs said WebObjects now runs on
Windows NT, Solaris, and OS X Server.
Wi Last but not least, Jobs's keynote featured
a demo of the much-anticipated K2 page-
layout program from Adobe. K2, which
works with PDF as its native format, skewed
and tweaked text and graphics in a way
Quark can only dream about—or possibly
purchase (see “Fish or Cut Bait,” p21).
‘That pretty much wraps up the new tid-
ings from Jobs. This performance was
slightly less spirited than the norm, but that
didn’t stop us in the audience from cheer-
ing and crying on cue. We now mark our
calendars for Macworld Expo in January,
where we should be treated to far more
fireworks, perhaps a consumer portable,
and hopefully something other than a black
turtleneck.— RG
PHOTO: AMGON LAUER,
OS 8.5's
Publishing Jive
Jobs’s saucy preview of the
next Mac OS
obs spent a lot of time during his San Fran-
J 0 Seybold keynote touting the benefits
of the soon-to-be-released Mac OS 8.5. While
he didn’t give it all away, he did point out four
features that should make publishing and
design people very happy—and incidentally
give a boost to everyone else who uses a Mac,
Here's a look-see:
™ Sherlock—With the revamped search fea-
tures of Mac OS 85 (which uses the long-
awaited VTwin search technology), Mac users
can use a simple Command-F key combination
to search their hard drives at lightning speed, or
dispatch the same search to several Internet
search engines, Users can also save searches to
the hard drive, where they'll act like normal do
uments. The search ranks results by relevance,
and ;eturns a text summary of the found docu-
ment. Creepily enough, along with the summary,
the search returns an ad banner. What does the
Mac OS soul go for these days anyway?
™ Fast Network File Copy—No mystery
behind this. Mac OS 8.5 copies files over a net-
work at speeds up to twice as fast as Mac OS
8.1, and allegedly faster than Windows 95 or
NT. During the keynote, Jobs demonstrated this
by copying two files of over 1COMB each using
two Macs running Mac OS 8.5 and two Win-
dows NT machines. The Mac won hands down
both times
& ColorSync—t's still a mystery to most peo-
ple, but ColorSync is important enough to
attract the attention of publishing biggies such
as Heidelberg and Kodak, which have alreacy
created plug-in ColorSync profiles. With OS:
8.5, ColorSync will get fresh blood in the form
of profiles from Agfa and Imation. Jobs also
reiterated that ColorSync was going to go
cross-platform, bringing consistent color to the
Windows world, thanks to Apple. Maybe soon
Bill Gates will say, “ColorSync is my color man-
ager of choice.”
@ AppleScript—After letting AppleScript lan
guish for years in a near-death vegetative state,
Apple is rewving it up. Its now PowerPG native,
boosting speed by up to five times. Aimost alll of
Mac OS 8.5 will be scriptable, from the Finder
to ColorSync to folders. Yes, you can now asso-
ciate folders with AppleScripts. Imagine the fun
of attaching a “close folder” AppleScript to a
folder, so that every time it opens it immediately
closes! Bwahahahaha.—DR
Fish or Cut Bait
| Quark expresses bizarre intention to eat Adobe
uark, vendor of the QuarkXPress page layout program, recently
unveiled a brassy proposal to acquire longtime desktop publishing
rival Adobe Systems. Quark first approached cochairmen John
Warnock and Charles Geschke, offering to buy “all or a significant portion” of
Adobe's stock for an unspecified premium over the stock’s current price.
When Warnock and Geschke rebuffed the offer, Quark went public with an
appeal to Adobe’s board of directors and a veiled threat to make its pitch
directly to the company’s stockholders.
In Quark’s initial proposal, released as part of its public announcement,
CEO Fred Ebrahimi promised “synergies, cost-savings and cross-marketing
opportunities” from the fusion of the two companies. Ebrahimi pledged to sell
off Adobe's K2 and PageMaker products—plus FrameMaker, if necessary—to
third parties to address regulatory concerns. Presumably, the product and
technology synergies Quark envisions would thus come from the combination
of QuarkXPress with Adobe's graphics and multimedia line (Acrobat, Photo-
shop, Illustrator, Premiere, and so on).
Though the privately held Quark doesn’t release the details of its finances,
press and analysts assessed the company as being about a fourth of Adobe's
size. And though Adobe's stock has halved in value over the last couple of
months in the wake of recent bad financial news—including management
reorganizations, slow revenues, and planned layoffs of up to 300 employ
as of press time acquiring even half the company’s 67.2 million outstanding
shares would still cost at least $1 billion dollars. To bolster its case, Quark
accompanied its announcement with 2 press release touting its sustained
growth over the last six months (while pointedly avoiding actual dollar fig-
ures) and an assurance that “the necessary financing for this transaction is
available and can easily be arranged.”
But even if Quark can get the money, and even if its overture comes at a par-
ticularly low point for the target company, Adobe’s management isn’t biting. In a
public response, Adobe said that Quark’s proposal “failed to state any material
terms that would constitute a firm and bona fide offer, including price,” and reit-
erated that the company “is not interested in pursuing discussions with Quark.”
The announcements came a week before the big San Francisco Seybold pub-
lishing conference, lavishing attendees of the usual-
lydry convention with controversy and
excitement. (Coincidentally, the con-
ference also featured a sneak peek
at Adobe's new K2 page layout
program, _ affectionately
dubbed the Quark
Killer.) At press time
Quark’s publicity and
Adobe's stock are
shooting up, Adobe
remains baffled by
the offer, and
Quark is refusing
to give any more
clues as to how and
when it plans to con-
tinue with such a bid.
Will Quark get seriously
down and dirty, or is this
just a 1998 version of the
Ellison-taking-over-Apple
flap? Gosh, we'll just have to wait
and see.—MS
NOV/98 MacADDICT 21
{LUSTRATON : ba. COULSON
3D Speed Boost
All brings OpenGL hardware acceleration to the Mac.
T:: slow, steady progress of OpenGL on the Mac platform just took a big step forward with
get info
the news that ATI Technologies will provide hardware acceleration for the cross-plaiform 3D.
graphics library. With the arrival of ATT’s new driver software in September, games and 3D
applications based on OpenGl. can get hardware acceleration from ATT's line of graphics chips. This
is an especially swell development for G3 owners, as ATI's Rage I and Rage Pro chips are not only
found in ATI's graphics cards, but also come built into every G3-based desktop Mac (the iMac too).
Originally devised by Silicon Graphics, OpenGL is now maintained
APPLICATION. J wan independent standard. Like Apple's QuickDraw 3D, Open GL
supports rendering, texture mapping, and special effects features use-
ful for both game and 3D modeling developers. The Mac titles that
Software OpenGL Support Plane flight simulator.
The Mac implementation of OpenGL, provided by Conix
(http:/Avww.conix3d.com) and bundled with OpenGL-based applica-
tions, handles 3D functions by performing them in software, But
Conix’s OpenGL also supports hardware acceleration by way of Apple's
APPLICATION
card has made the necessary changes to its driver software. Village
‘Tronic’s Picasso 540 + 3D Overdrive, MacTell’s Vision 3D Pro I, and
QuickDraw 5D RAVE
acceleration, and now ATI has hopped on the bandwagon.
According to the official OpenGL Web site (http:/Avww
Rage Pro (used in later Power Mac G3s), provided the Mac has at
least 6MB of VRAM. Putting the Rage Pro’s muscle behind OpenGL should increase texture-map-
ping performance six to eight times and double phong shading performance compared to soft-
ware-only OpenGL. The Rage II will yield only half this performance, however, and the difference
will be slight on small screens. Even so, by bringing this OpenGL speed boost to Apple's Power
Mac G3 and iMac, ATT is doing a favor for Mac modelers and gamers alike —MS
Main Event’s PhotoScripter
Photoshop gets AppleScript savvy despite Adobe
T: AppleScript-enhancement company Main Eyent (http:/Avww.mainevent.com) recently
dove into Adobe Photoshop 5.0 and surfaced with an extension that makes Photoshop |
entirely AppleScriptable. Very soon you'll be able to size, scale, blur, and twirl with all the |
conditional and variable power of AppleScript.
Main Event’s PhotoScripter adds an entire AppleScript dictionary to Photoshop, allowing you to |
script queries, change attributes, work with layers and filters, save as different formats, and do aton |
of other functions. Phil Schiller, Apple's vice president of worldwide product marketing, demon-
strated PhotoScripter during Steve Jobs's San Francisco Seybold 98 keynote, using the extension to. |
yank images automatically out of QuarkXPress documents and then turn them into Web page images. |
Cal Simone, Main Event's president and lead AppleScript guru, said he was able to make such an
extension for the first time because Photoshop 5.0 opened some of the program’s internal actions to
C coding. According to Simone, Adobe, which has in the past resisted implementing AppleScript in}
its products because it wanted to keep cross-platform parity, has been reluctant to embrace Photo-
Scripter. Of course, Simone added, only a handful of people at Adobe were even aware the product
existed before the Seybold keynote. As of this writing, Simone had yet to set a price or method of dis-
tribution, but he expected to have PhotoScripter ready by the time you read this —RC
22 MacADDICT NOV/98
currently support OpenGL include Hash’s Animation:Master, Strata |
StudioPro, NewTek’s LightWave 3D, autodessys’s formZ, and the X- |
QuickDraw 3D RAVE, provided the vendor of the graphics accelerator |
Newer Technology's RenderPix already support OpenGL hardware c
opengl.org), ATI's new drivers will work with the Rage II chip |
How hardware 3D acceleration works (found in the iMac and early Power Mac G3s) and the improved |
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No Fun Intended
We'll have pun, pun, pun ’til her daddy takes our G3s away
[
@ Geta late than never Movies
™ Sticks and stones may break my The System 7 dwarves: OpenDoc,
‘bones but Word will never hurt me OpenSneezy, OpenBashful, Open-
@ Good menus are hard to Finder Grumpy...
Put up or shut down 1 The GUI, ihe Beta, ard the Ugly
If | only Newton then what iMac IMM Like it Hot
now The Way We Woz
WYou scratch my disk, I'll scratch Gone with the Windows
yours I@ RAIDers of the Lost Ark
li The Mac Farm: a cache cow, a 1 Clockwork Orange Micro
memory hog, and a DRAM
Moot it or loose it
lake this job and Stuffit @ “May the zero insertion force
@ Between a rock and a hard drive be with you”
a
Oa)
A Finder, gentler application
dust Undo it! Television
AppleShare and share alike - W Allegroing Pains
Beggars can’t be Choosers Mac OS8 Is Enough
ll Finders keepers @ Tales from the AppleScript
1 Don’t put the cart before the OS. @ SuperMac and OS Lane
@ AppleTalk of the town. “PowerBook ‘em, Dano”
Nobody likes a force-quitter
Wlt’s raining like Macs and Music
dogcows “How Much Is That Dogcow in
@ Pie ala modem the Window?”
Let AppleEvents take their course ‘ll “Fight the PowerPC”
‘W What starts up must shut down @ “Puif the Magic Drag-and-Drop”
Hey bartender, can! geta SCSI “Sitting on the OpenDoc of the
navel? Bay”
@ UnderPerforma ‘A Hard Disk’s Night”
It oniy megahertz when | laugh 1 DURAM DuRAM
Jack be nimble, Jack BeOS. ™ Depeche Modem
@ QuickDrawn and quartered @ Wall of Voodoo2
Ready! Air! FireWire}
Mac OS X gets a bad Rhapsody
CD-ROM was not burnedinaday ml SCSI Osbourne
The difference between write and ml ROM Speedwagon
ROM @ Banana RAMa
IM The Chickens have flown the
Cupertino Books and Literature
@ Cupertino d'état Lord of the Files
li Keyboard shortcuts like a knife @ Cacher in the Rye
@ Restart imitates life Little Boy Blue Box
@ QuickTime heals all wounds @ Unsafe at Any SpeedDoubler
i Made in the RAID Of Mice and Menus
he march of DIMMs Portrait of a Hard Disk as a
Motorola joint Young Volume
Less is Motorola The Upgrades of Wrath
@ Get the LED out Don Quixotkey Caps
@ Server with a smile CPUlysses
1 The Lord is my screen saver i The Infrared Pony by John Stein-
Iconfusion backup
hat heat sinking feeling 1 The PostScript Man Always Rings
elect All's well that ends well Twice
SCSI come, SCS! go
If you can’t stand the heat, get out Shakespeare
of the Pentium W Adobe or not Adobe, that is
Cause and AfterEffects the question
‘Can't see the forest for the @ What light through yonder
b-tree hierarchy Windows sucks
i Like an Adobe Acrobat outta hell @ ROMeo and Juliet
| love Claris in the springtime ‘Beware the SCSI IDs of March
Megabyte me BLady Macbeth: “Out, damned
The modem, the merrier slot! Out, | say!
ColorSync or swim @ Partitioning is such sweet sorrow
WYour wish is my Command-
Option-Shift
24 MacADDICT NOV/98
Here are
101 Mac puns,
for no particular
ILLUSTRATION: MARK MONS
The Mac Farm: a cache cow,
a memory hog , and 2 DRAM
Pie a la modem
Lord of the Files
Your wish is my
Command-Option-Shift
[LLUSTRATIONS: Apa VANDERHOO
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get info
Now Utilities
Powers On
Action Now?
B: in early August, Power On Software (maker of that oh-so-cool utility
Action Files) purchased Now Utilities from Qualcomm (maker of Eudo-
ta, among other things). Although Qualcomm had promised a Mac OS
&-compatible version of Now Utilities, after several months it silll hasn't material-
ized, and it probably won’t—at least not with the name Now Utilities.
instead, Power On plans to issue the most popular components of Now Utilities
in new and enhanced forms, Power On points to Action Files as an example, say-
ing that it “offers improved functionality over Now SuperBoomerang.” Plus, it
works with Mac OS 8. What's next on the list of Now Utilities to be replaced by
Power On equivalents? Well, Power On isn’t saying for sure, but it has indicated that
Now Menus and Now WYSIWYG were both very popular, and that the company has
been hard at work on Action Menus and Action WYSIWYG. You do the math,
So if Power On is just going to replace Now Utilities piece by piece, why is this
good for Now Utilities fans? Well, it means that a lonely, orphaned—and popu-
lar—set of utilities has found a home. Power On will continue to market, sell, and
support Now Utilities for those who haven't made the jump to Mac OS 8—and
that’s still a pretty substantial group of Mac users. By the way, for those who follow
such things, Power On was founded by the developers who wrote many of Now Util-
ities’ most popular components—DR
Logitech Snaps
Up QuickCam
Connectix out of the picture
ogitech, best known as a vendor of mice, trackballs, keyboards, and other
| input devices, has now become a major player in the digital camera market
with the acquisition of Connectix’s QuickCam division. Logitech paid $25
million in the deal, which still awaits regulatory approval. The company’s new digi-
tal camera lineup will consist of the high-end QuickCam Pro, the midrange Quick-
Cam Home (formerly previewed as the Logitech.cam), and the entry-level QuickCam
YC; the company will also continue to sell Connectix’s Color QuickCam and the
QuickClip video-capture gadget. Meanwhile, Connectix will become exclusively a
software company, providing utilities and Internet tools for Mac and Windows users.
Logitech's digital camera line is noteworthy as one of the few USB pioneers. Until
the advent of the iMac, the line’s reliance on USB meant that the videoconferencing-
oriented QuickCam VC was available only to Windows users. But within a week of
the iMac's arrival, Connectix released a Mac driver for the QuickCam
‘VC (available from http:/Avww.connectix.com), and Logitech is
now selling a Mac-labeled version of the camera. In this case,
ai least, Apple's controversial jump to USB seems to be an
asset rather than a liability—and the QuickCam VC's
higher performance and lower price tag ($99 after a $30
rebate) also serve to showcase the advantages of the USB
camera over the serial port-based Color QuickCam. The
QuickClip and QuickCam Home are likewise USB based, so
Logitech's digital camera and digital video line seems nicely
aligned with Apple's hardware strategy —MS
26 MacADDICT NOV/98
Number of iMacs the ComputerWare chain sold
from midnight to 2. a.m. on August 15, 1998: 225
Percentage of ComputerWare’s first 500 iMac buy-
ers who were first-time computer owners: 15
Percentage cf those replacing an existing com-
Puter who were switching from Windows: 13
(Source: Market Metrics)
Number of 20-foot-high inflatable iMacs Apple
Computer produced for promotional purposes: 39
Amount Apple plans to spend on iMac advertising
during the remainder of 1998; $100 million
FOCUS ON: HEAD COUNTS
Number of Macintosh computers currently in use:
22 million (Source: Apple Computer)
Number of Windows NT Workstation users as of
duly 1998: 15 million (Source: Microsoft)
Number of Linux operating system users: 7.5
million (Source: Forbes),
Number of Windows 98 upgrades sold in first 25
days of availabilty: 1 million (Source: Microsoft)
Number of copies of Mac OS 8 sold in first 14
days of availability: 1.2 million
(Source: Apple Computer)
Number of QuickCam digital cameras sold as of
May 18, 1998: 1 million (Source: Connectix)
FOCUS ON: CASHING IN AND OUT
Number of shares of Apple stock, and value there-
of, sold by Apple senior VP Mitch Mandich August 1,
1997, to August 28, 1998: 30,000 ($676,300)
Number of shares of Apple stock, and value there-
of, sold by Apple CFO Fred Anderson during this peri-
od: 183,334 ($4,874,691)
‘Number of shares of Apple stock, and value there-
of, sold by interim Apple CEO Steve Jobs on June 26,
1997: 1.5 million
($21,937,500)
Number of shares of Microsoft stock, and value
thereof, sold by Microsoft CEO William H. Gates ill
between August 1, 1997, and August 28, 1998:
12,876,519 ($1,293,516,309)
FOCUS ON: TAKING STOCK
Value in dollars of Microsoft stock held by William
H. Gates Ill as of August 28, 1998: $58,059,430,296
(Source: Yahoo Finance)
Number of shares of Adcbe System stock out-
standing as of June 26, 1998: 67,198,400
Total value of these shares as of August 28, 1998:
$1,826,956,500
Number of times Gates could buy Adobe: 31.8
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cravings
6 ame Wiz a t d amers, you've heard about it, you've seen it, and while your
PG-gaming friends were having al the fun, you longed for it—
i i Voodoo2, Yes, the Voodoo2 chip set extraordinaire is now avait-
Micro Conversions able for the Mac. Voodoo?2 offers optimal performance for intense
3D games such as Unreal and—in the near future—Myth Il:
Soulblighter. Why? 3Dfx Interactive, the developers who realized
the original Voodoo,
doo Rush, opti-
mized these chips for maximum polygon potential—we're talking
3 million triangles per second, 90 million pixels filled per second,
and 180 million texels per second, Sound like a lot? It is! The
Game Wizard's Voodoo2 power pumps out three times the per-
formance of the original Voodoo. | can't tell you how wicked cool
the Game Wizard really is, because only seeing is believing. With
the Game Wizard, you can play Glide-enabled games at 800 by
600 and 20 to 40 fps; it does RAVE, too. If that isn't enough, you'll
be able to connect two cards in scan line interleave mode, so
they'll crank out the pixels in parallel at 1024 by 768. Whew! If you
want to enchant your Mac games with Voodoo2 (8MB for $299,
12MB for $349), rush over to http://Awww.microconversions.com or
call 877-986-4276.—JH
Road Warrior International
ecently MacAddict received a letter tom a reader
whose modem was fried by lightning.
Unfortunately we couldn't save his modem, but as a public service to our mil-
lions of readers we offer a cautionary tale and an ounce of prevention. The
practical Modem Saver (in Plus and International versions) from Road Warrior
International does two things. First, it lets you check the phone line for
@xcess Current before you connect your modem. Second, it serves as a
Surge protector to guard your modem from unsightly burns the unruly PBX
systems installed in some hotels may cause. Have you seen a mighty
$5,000 PowerBook G3 downed by a tiny surge? It’s ugly. Modem Saver
Plus and Modem Saver International protect against surges greater than
360V, come with special adapters for
0 MODEM MIA, NON MODEM FRITTATA. — checking line two and reversing polar-
ity, work on any RJ-11 phone line, and
require no batteries. The International version filters out tax impulses, a type
of surge found in European phone lines. If you don't like the taste of
modem frittata, check out the Modem Saver Plus ($39.95) and Modem
Saver International ($59.95) at http://www.warrior.com, or call 800-274-4277
or 714-434-8800.—JH
28 MacADDICT NOV/98
Voodoo2, and Voo- = PUMP UP THE POLYGONAL PLEASURE, PLEASE.
Photo by Aaron Lauer
Zentech Chordmaster
Future Sales
a ie spiffy CD-ROM features an interactive guitar-chord
dictionary for those who want to lear some new
chords and discover new fingerings or hear different chords
together. The interactive program displays staff notation and
fingering diagrams, and outputs sound samples of common
guitar chords in three positions. You can listen to chords as
strum, an arpeggio, or a combination of both. You can also
customize but-
ZEN MODERATO CANTABILE WITH YOUR GUITAR. tons for audio,
display, and
printing. All of Zentech Chordmaster’s audio files are 16-bit,
22KHz AIFFs, which you can export into multimedia projects, digital audio applications, and MIDI systems. Seasoned mus+-
cians can construct simple or complex chord progressions in the Chord Selector Grid, or beginners without years of exper-
ence can point and click to create chords. Best of all, Zentech Chordmaster, which costs $29.95, requires only System 7.0
and 4MB of RAM to run. For more information, or to try out the online demo, quickstep over to http:/;|www.zentechchordmaster
.Com, or call 425-788-0766.—JH
cultural phenomenon has arrived for the Mac. To
round out your Beanie Baby collection, you need this
collector's guide, which helps you tally up your babies with their vital statis-
tics and current market value. The Beanie Baby Album features color pic-
tures, birth dates, and retirement dates for all Beanie Babies through June
2, 1998. The guide also features
specialty Beanie Babies such as LOOKING THROUGH THE BEANIE MENAGERIE.
Teenies, Opera Beanies, M&M.
Beanies, Harley-Davidson Beanies, and so on. Moreover, you can keep
track of multiple collections, print lists of your bear-filled friends, and record
the purchase price as well as the current market value. If you're a trader, you
can track those you sold or traded. This is the database to have if you're a
Beanie Baby collector. It costs $14.95 and runs on almost every Mac. For
more information, point your browser to http://www.wizworks.com/macsoft,
or call 800-229-2714 or 612-559-5301.—JH_
=
E4
E |
GlobeTrotter
lhe GlobeTrotter is a new notebook tote with style, from
Curtis. Look at those round, streamlined edges—and
how about those patent-pending soft-grip handles made of poly-
mer resin? The case is constructed of sturdy ballistic nylon with
satin nickel hardware for the rigorous bumps and knocks that
business travelers experi-
ence. GlobeTrotter also DO THE POWERBOOK GLOBE-TROT IN STYLE.
features pouches for
power cables, floppies, Zip disks, and CD-ROMs. Need a key fob?
GlobeTrotter has one you can access easily. Even better,
GlobeTrotter comes in three sizes: slim ($74.95), standard
($94.95), and deluxe ($135)—the latter for that really fat
PowerBook and all your manila folders. For more information (and
style), jet on over to http:/Avww.curtiscp.com or call 800-272-
2366.—JH
NOV/98 MacADDICT 29
prop, dual prop, turboprop, and business jet)
performance data from actual aircraft manu
ground control, tower, approach, departure, and regional cane operations.
* Designed for expandability. Look for future aircraft and ee
packs, as well as end-user editing tools, » Five scenery Be ith
satellite imagery, covering 50,000 square miles ‘of area, * Integrated fig
planner and aircraft load-out, allowing visual planning ‘of cross-country
flights and user- defi ined fuel, passengebiant cargo loads. * Native 30
hardware support for Micrasot Direct 3D, 3Dfx Glide, Rendition Redline, Ne
PowerVR, and Apple RAVE. Join up to 7 friends in an Internet flight party,
with text and full voice chat support.
© 1996, THE CESSUA AIRCRAFT COMPANY, Weis, Kansas
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|OV/98 MacADDICT 33
40 reasons
a
Focus, focus, fecus
Of all his accomplishments, Steve
Jobs is best credited with his abilityto
focus. Before Jobs came back on the
scene, Apple was playing blindman’s bluff with
its business plan—and losing badly. Unable to
recognize its target consumer, the company
tried to please everyone at once. The result
was a bunch of bland products that pleased
no one, a demoralized work force, a nonexis-
tent ad campaign, a clogged-up network of
resellers, a competing clone market that
robbed the company of its biggest profits, and
too much money and time spent on such
endeavors as Copland and the Newton that
distracted Apple from its core business. Jobs
came in, keyed in on Apple's top priorities,
and made tough decisions to eliminate any-
thing that did not support those priorities. It
was Jobs's ability 10 focus on Apple’s key
strengths that saved the company.
Plan for the future
The problem with achieving goals is
that you have to have some first. One
‘of Apple’s biggest quandaries has
been setting clear, long-term goals and inspir-
ing people to see them through. Jobs, howev-
er, is a man with a grand plan. He has his eye
on every aspect of the company, and he knows
exactly what he wants to do with it. He makes
decisions quickly, and they're usually the right
ones—take the iMac, for example. Jobs's
baby from head to toe, the iMac was con-
ceived and developed in a speedy 10 months;
PHOTOS COURTESY OF APPLE COMPUTER. ING.
34 MacADDICT NOV/98
PHOTO COURTESY OF APPLE COMPUTER, INC.
most new products take a full 18 months or
more from concept to release.
Make shopping fun
Although its impossible to keep a
close eye on each and every one of the
2,500 stores in the United States that
MM,
se
sells Macs, Apple does its best to make sure
your shopping experience is a good one, The
company continually evaluates its reseller
channel to make sure the stores it has autho-
tized to sell Macs are actually doing their best
to sell Macs. Last July, Apple pruned an undis-
closed number of local resellers from its chan-
nel because the stores did not meet the com-
pany’s desired level of Mac advocacy. Apple
based its decision on who should stay and who
should go by examining store revenues, as well
as surveying each store on its level of commit-
ment to selling Apple products and the Mac 1Q
of its sales team. Local field resources were
then sent out to confirm the results before
Apple delivered its eviction notices.
As Apple cut back on apathetic local
resellers, it reduced its distributors from five
to two (Ingram Micro and Pinacor), and nar-
rowed down its national resellers to one—
CompUSA. Apple cited a strong relationship
with the retailer, along with the chain’s excite-
ment over creating Apple-branded stores
within stores, as its reasons for selecting
CompUSA. It doesn’t hurt that CompUSA has
148 superstores across the United States.
Although Apple received some flack from
the press for narrowing its reseller channel at
a time when the company was desperate to
ramp up sales, Apple officials claim that the
impact on its channel was very small. Apple
declined to give any actual figures, but Comp-
USA announced that the percentage of Macs
sold in its stores rose from 3 to 14 percent in
just the first four months of the program—
before the release of the record-selling iMac.
Figures incorporating iMac sales had not yet
been released at the time of this article,
Base inventory supply
on demand
Historically, Apple has had a tough
time forecasting product demand—
the company either built too many machines
or too few. Although forecasting supply to
When Appie realized it needed a serious public image makeover, it hired the company
that put it on the map in 1984. TBWA Chiat/Day, the ad agency behind the renowned 1984.
ad, was directed to make Apple a household name once again. It hit gold with the now-
famous “Think Different” campaign, which features visionaries such as Martin Luther King, Jr., Alfred
Hitchcock, Jim Henson, and quite a few more we just don’t recognize. Not only did the ad sport a trendy
black-and-white look, but it made us think and realize that the best products have been made by the seem-
‘ingly oddest people. By way of association, Apple made
itself—-once again—cool, and a hotbed of genius.
The TV version of the “Think Different” campaign was so
successful that it was immediately parodied by ABC and CBS,
and garnered an Emmy. Once Apple had established that the
Apple brand was back, it started focusing parts of its TV cam-
paign on promoting such products as the Power Mac G3s, the
PowerBooks, and the iMac. Although Appte has not released
figures for its marketing and ad budgets, it was pleased to
announce that it would be spending upward of $100 mil-
lion in media buys to promote the iMac.
Chiat/Day, working closely with Steve Jobs, suc-
ceeded in its goal of grabbing the attention of the
masses, People are finally starting to talk about
Apple advertising again, if only to ask,
“Who the hell is that?”
meet demand can be a balancing act of do-or-
die proportions, Apple instituted the build-to-
order program to provide some flexibility for
choosy customers with specific computing
agendas. Apple also made a smart move when
it announced the iMac three months in
advance of its availability and encouraged
people to leave their name and contact infor-
mation on Apple's Web site if they were inter-
ested in preordering. Armed with a realistic
gauge of the public’s interest in the iMac,
Apple hired 400 additional engineers and
assembly workers at its Sacramento plant to
step up production to meet the demand.
When Apple accepted 2 record 150,000 pre-
orders for the iMac in the first week that con-
sumers were allowed to place them in early
August, the company was prepared.
Impress the press
‘When the world started to seem like
too nice a place, reporters could
always dredge up some gloomy Apple
story to call news while Microsoft basked in
the glory of its competitor's bad luck. Unfor-
tunately for Microsoft, all that basking led to
one bad burn as the press turned its evil eye
away from Apple and focused on a certain
landmark antitrust case. While Microsoft bus-
ied itself with lawyers and depositions, Apple
went from enfant terrible to media darling
with the splashy introduction of the Mac and
continual announcements of record sales and
consecutive profits.
Keep your secrets
Promises, promises. We'd be willing
to bet that Gil Amelio still boohoos
himself to sleep for promising that
Apple would be profitable in the second fiscal
quarter of 97, only to have it suffer a resound-
ing $708 million loss. But profitability was just
one in a string of broken promises and failed
expectations, including Copland, OpenDoc,
CyberDog, and Rhapsody, that conspired to
bring about the end of the Amelio reign at
Apple. Jobs hasn't made the same mistake. In
order to keep company secrets secret, Jobs
doesn’t even allow Apple employees to sneeze
without his permission, much less sneeze in
the presence of a reporter who might (ell
someone about it. Folks who leak information
risk getting fired.
‘The veil of secrecy is so tightly wrapped
that most Apple employees were unaware of
the iMac project until it was announced to the
public on May 6. Tom Boger, the product
manager in charge of the iMac, claims he
didn’t even tell his wife. Or his mother.
Oops: Jobs kept the iMac plans so secret
that even Bill Campbell, CEO of Intuit and a
member of Apple’s hoard of directors, didn’t
Blend fashion with function
know about it. As a result, Intuit canceled
plans to make Quicken for the Mac, claiming
that Apple wasn’t supporting the consumer
market. After Jobs finally fessed up to his
plans, Intuit reversed its decision.
Get ’em while they're young
Apple's shooting to regain its footing
in the education market, where it
long ago garnered the trust and devo-
tion of today’s Mac faithful. Not only has Apple
designed a killer G3 Mac that it’s selling only
to those involved in the education market
(now is the time to get in touch with that fifth-
grade teacher you found so inspiring—screw
the iMac, she can get you Apple’s real deal),
but it’s also showing schools the money. Ear-
lier this year Apple pledged $1 million in net-
work software and training to Los
Angeles—area schools and over $1 million in
grants to 10 K through 12 schools and univer-
sities to support their technology programs.
‘The company also instituted its Power of Ten
program: It agreed to credit 10 percent of the
pretax purchase price of every computer
bought through the program to any qualified
public or private K through 12 school in the
United States. Five thousand schools promptly
registered to reap the benefits,
But the schools aren't the only winners.
According to Quality Education Data, a
Denver-based market research firm that sur-
veyed the purchasing plans of 5,000 public
schools, Macs will account for 38 percent of
all new computers ordered for the school
year—up 6 percent from last year.
Never forget
your friends
The best thing about Apple's
revamped board of directors
is that Oracle CEO 50 and. official FOS (Friend of
Steve) Larry Ellison is on it. He may still spill a
few of Jobs's secrets every now and then, but
at least he’s stopped threatening every year to
buy out the company.
Less is more
Jobs likes to reminisce about
how when he first started as
interim CEO, Apple’s product
line was so complex that even he didn’t under-
stand it and wouldn't know what to recom-
mend to a friend. (‘‘Gee, I don’t know what to
NOV/98 MacADDICT 35
suoseai Ob
Pump up fhe profits
Apple may lt had pro of intentions, but it wasn’t until the
its money where its mouth was that Apple won back all
ather friends on. Wali Street. Although investors considered the first
quarter the company achieved a profit a fluke, they declared the second a strong step in the right
direction, and the third consecutive profitable quarter had them investing again. Fidelity Investmen
the Boston-based mutual fun giant, gave Apple a big smile and two thumbs up when it bought up mil-
lions of c s stake in Apple to 12.29 percent, or 16.7 million shar
the 5.75 percent (7.6 million shares) it held last March, making it the largest Apple shareholder
Fidelity isn’t the only investor that’s buyi
Apple. Stock prices have more than doubled since last
year’s lows of $13 and $15 per share, now hanging out in
the low 40s. The Mac faithful who bought into Apple when
company
of its fair-v
40 reasons
MILLIONS OF DOLLARS
G78
tell you—they ai! have floppy drives.”) So he
simplified the line into four models that Apple
will continue to improve and refine. Now,
instead of blindly sorting through a mass of
model numbers, you can choose among
four types of products: professional desktop
Macs (the Power Mac G3 line), consumer
Macs (the iMac), professional PowerBooks
(the PowerBook G3), and a soon-to-be-
announced consumer portable. Funny, we
still don’t know which one to recommend—
we want them all.
Build products efficiently
Refining the product line
doesn’t just make it easy for
Mac-savvy evangelists to
make buying recommendations—it also
makes it easier for Apple to make money. By
staying with one motherboard design, using
the inexpensive G3 processor, and cutting
production costs in just about every way
possible, Apple makes a profit of more than
$500 on every machine sold, despite a
reduction in prices. Apple’s profit margins
have risen from 19 to 20 percent in 1997 to
36 NOV/98 MacADDICT
APPLE PROFITS JAN’97-JUL98
the price was right a
Here’s the breakdown
@ Sanuary 15,
27, 1996, resulted in
Ml April 16, 1997: Se
1997, resulted in a net lo:
W@ July 16, 1997: Third
ilted in a net lo
ctober 15, 1997: Fourth
, 1997, resulted in a loss
re smiling all the way to the bank.
(and recovery) of Apple's bottom line:
iscal quarter ending December
a net loss of $120 million,
cond fiscal quarter ending March 28,
of $708 million.
scal quarter ending June 27,
of $56 million.
iscal quarter ending Septem-
of $161 million
1997,
nuary 14, 1998: First fiscal quarter ending Decem-
ber 26, 1997, resulted in a net profit of $47 million.
W April 15, 199
27, 1998, resulted in
econd fiscal quarter endin
March
a net profit of $55 million;
PowerMac G3s accounted for 51 percent of all
units sold.
Mi July 15
ing Jun
6, 1998,
td fiscal quarter end-
resulted in a net
profit of $101 million.
about 25 percent for most of 1998, even
though it’s selling roughly the same number
of Macs—for about $300 less per machine.
A company is only as
good as its employees
Jobs likes to brag that Apple's
annual employee attrition
rate has dropped from last year’s 33 percent
to a below-industry average of 15 percent. Of
course, after Jobs went on his big firing spree
and cleared the company of a lot of dead
wood, the pool of people from which those
numbers were drawn was much smaller. Still,
those who made the cut seem newly inspired
under Jobs's highly focused management. It
also doesn’t hurt that he sweetened the pot
with a revised stock incentive plan that
repriced employees’ worthless options to a
more lucrative $13.25 a share. Jobs also
improved the cafeteria by hiring a new chef
and extending serving hours into the evening.
We've heard from many of Apple's
employees that the sun actually seems to
shine more brightly over the campus, the
grass looks greener, the flowers smell more
fragrant, the cafeteria food is tastier, and their
stock options are rising quite nicely, thank
you very much.
Secure more software
More than 460 products have
been announced for the
Macintosh since the intro-
duction of the iMac. Granted, some products
are marginal (shareware collections, for
example), but most are full-scale applica-
tions. See the PDF file on The Disc for the full
list or check out the product database at
http://macsoftware.apple.com. Then go out
and buy some as a show of support.
Corner the colleges
Yale put the Mac back on its
list of acceptable computers
for Ivy League scholars, Dart-
mouth recommends that all of its students
own one, and the College of Wooster declares
the Mac its platform of choice. Three consec-
utive profitable quarters, a showing of devel-
oper support, the convenience of the hip,
dorm-size iMac, and the affordable portability
PHOTOS COURTESY OF APPLE COMPUTER, ING., PHOTO BY WILLIAM MERCER MCLEOD
THE INTERVIEW
Us: What was it like designing prod-
ucts at Apple before Steve's
return?
Him: Just absolutely frus-
trating. It’was really frus- /
trating because we cared. /
One of the fantastic
things about working |
with Apple are Apple cus-
tomers. They are so
bloody tenacious. They
happen to be fairly cre-
ative. They're inspiring
and terrorizing at the same
time. So it was really frus-
trating that we weren't deliv-
ering products that I think our
customers deserved.
Us: How have things changed since
Steve took over as interim CEO?
Him: Absolutely fundamentally. It’s a strange feeling going to the same
physical place of work because it feels so very different....One of the
things we really sort of come to realize is that what you ship stands as
testament to a set of corporate principles, a culture, a belief, a sense of
identity.
Us: How did the iMac come about?
Him: Steve had a very clear sense of what this thing needed to be and
he understood our strengths. The team and he started working very
closely together right from day one. We knew things needed to be sim-
ple. Things got way too big, cumbersome, complex, bloated. There were
just some very simple targets we had like getting it small, highly inte-
grated, small footprint, easy to set up...We wanted it to be very friend-
ly and personable.
Us: How did you come up with Bondi blue?
Him: We'd just been doing an incredibly broad exploration of color and
materials. It’s very difficult to just isolate color as an issue, because
you've got color, you've got material, you've got the thickness of the
material, you've got the type of material, you've got the texture of the
material, you've got what's behind the material. All of those things totally
change the color. So color is much more complex than, “Well, it’s going
to be exactly this shade of blue.” You wouldn't believe how difficult and
complex it has been to try and control all of those variables. But it was
very interesting—this particular blue just naturally evolved and was just
naturally one that people felt really comfortable and good about.
Us: Do you see future Apple products, like the G3s and the Power-
Books, moving toward the translucent, colorful case designs?
Him: Well, I know, but I can’t really say. You can make some educated
guesses in terms of looking at the mouse, keyboard, and the Apple Stu-
dio Display. You can see what we've been doing and you get a sense of
when we did that.
Us: Hmmm.
For Apple’ 's industrial design team, the Mac's
era prior to. the return of Jobs was
boxes had become the norm, tower
of the PowerBooks have swayed schools from
the Dark Side. In of Dartmouth, a
personal visit from Steve Jobs cinched the deal,
Sex sells
And so do games. Apple has
recommitted itself to the
crum- g
bling Mac gaming
market by sweet-talk-
ing developers, show-
casing games and
Apple's commitment
to them during public
speeches by Steve
Jobs, and beefing up
the hardware specs for
all Macs (not just the
ones targeting graphic ™ ‘i
). The resi i
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