Text content (OCR)
MACWORL
September 1985 $3.95 The Maciiesh Magazine
Canada $4.95
OverVUE asks: What can you do
in two ticks of a clock?
You could start your car.
Dunk a donut.
Introducing OverVUE 2.0.
Much more than a database.
As you know, two seconds isn’t very long. Usually,
you can’t accomplish much in such a short amount of time.
But, with OverVUE, two seconds is all the time you'll
need to sort, total, chart, select, calculate, zoom, and
much, much more.
Of course, speed alone doesn’t mean much unless
a program has the power to get your job done. And
OverVUE can definitely get the job done, OverVUE 2.0 is
loaded with new features like Relational Joins, Macros
that let you compress an entire sequence of commands
into a single pull-down menu item, spreadsheet-like math
capabilities, Charts that can be displayed with just a few
mouse clicks, Clairvoyance for painless data entry and
Import/Export for exchanging information with other
database and spreadhseet programs.
PVH ProVUE™ Development Corporation
222 22nd Street e Huntington Beach, CA 92648 (714) 969-2431
Circle 77 on reader service card
Catch a ray.
Roll the dice.
You'd be amazed. s
There's no question, OverVUE is one of the most
powerful packages available for any microcomputer. But
don’t be overwhelmed, because OverVUE is also one of
the easiest databases to set up, modify and use. And if
you don't believe us, just ask INFOWORLD. They rated
OverVUE “excellent” for ease of use (April 1, 1985).
OverVUE 2.0, It’s incredibly fast. It's powerful. It's easy
to use, You won't find a more complete database program
anywhere!
So what are you waiting for? It will only take a few
seconds to hop in your car, drive to the nearest software
dealer and pick up your very own copy of OverVUE.
“First of the second generation
hard disk drives for Macintosh.
You need a Macbottom™ hard disk drive to enhance the power and speed of your Macintosh.
Macbottom with ten plus megabytes of storage is the fastest disk you can attach to your
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@ Built-in power fail detection protects
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® Connects to either modem
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@ Variable size volume allocation utilizes
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@ Backup program makes backup
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@ Printer spooler frees the Macintosh™
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@ Works with 128k or 512k Macintosh.
@ Warranteed for six months—
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om
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Macintosh is a trademark licensed to Apple Computer, Inc
Circle 223 on reader service card
MACWORLD
September 1985
72
78
86
92
Getting Started
What Is Integration?
Danny Goodman
Catch the cresting wave of
multifunctional software for the
Macintosh; examine the framework of
integrated programs and consider the
alternatives to packaged integrated
products.
Review
All That Jazz
Gordon McComb
This quintet of applications finally hits
the scene, with dynamic integration
and convenient design. But sometimes:
its sound is too big for the Mac's
memory.
The Excel Numbers Game
Lon Poole
Marshal figures and facts with this
powerhouse that combines a
spreadsheet and a database manager
with graphics good enough for
presentation.
The Multimillion-Cell Promise
Bill Grout
Icons in Crunch make this three-in-
one spreadsheet easy to use, but the
512K Mac can’t push it to the limit.
98
104
105
The Macintosh"Magazine
Hands On
The Spreadsheet Choice
Adrian Mello
Take your seat for the great matchup—
Excel versus Jazz. While you're
weighing the alternatives how
each measures up and how a third
contender fares against the others.
Community
The Jazz Singer
Pushing to Excel
Edited by J. E. Arcellana and
David Ushijima
Mitch Kapor of Lotus and Bill Gates of
Microsoft talk about their new
products for the Macintosh ina
matched set of Macworld imerviews.
17
27
39
47
Columns
Jazz Is Hot, So Is Excel
David Burnell
Note Pad
Larry Tesler
An Apple veteran lays to rest the
Macintosh’s honorable predecessor.
Letters
Macworld View
Edited by Herschel Schmedick
Joining the Star Wars crew, getting a
toehold in the typesetting business,
and other news and notes for the
Macintosh community.
Get Info
Lon Poole
Macworld’s tutor answers questions
about worn mice, memory upgrades,
typeface techniques, and other Mac
matters.
109
145
163,
171
175
176
Departments
Macware Reviews
Edited by Erfert Nielson
Short but straight-shooting
ssessments of SongPainter,
Airborne!, ClickOn Worksheet,
Personal Accountant, and the
ThinkJet printer.
Open Window
Edited by Jim Heid
Surviving a disk crash, selecting in
Word, and more Macintosh
discoveries.
Macworld Gallery
Edited by Erfert Nielson
An exhibition of Macintosh graphics.
Macworld Directory
Indexes
Products
Advertisers
Photo/illustration credits
John Hersey, 41, 86; Hewlett-
Packard Co., 132; Ed Kashi, 17,
41, 42, 104-105; George
Steinmetz, 9, 47; Fred Stimson,
cover, 72-73, 99; Rudy
VanderLans, 39, 43; Mick
Wiggins, 79, 93, 109, 111, 123.
Macworld
Seas)
Watch your music take
shape with SongPainter,
one of five products
reviewed in Macware
Reviews starting on
page 109.
MACWORLD
Editorial
Editor: Kearney Rietmann
Associate Editor: Daniel Farber
Technical Editor: David Ushijima
Assistant Edtiors: Adrian Mello,
Erfert Nielson
Editorial Manager:
Janet McCandless
Senior Copy Editor
Kathleen Christensen
Copy Editors:J. B. Arcellana,
Nancy E. Dunn, Wendy Weinberg,
Editorial Assistant: Heidi Mitchell
Editorial Secretary: Eileen Drapiza
Contributing Editors:
Danny Goodman, Jim Heid,
Jeremy Joan Hewes, Nicholas Lavroff,
Gordon McComb, Lon Poole,
Jeffrey S. Young
Art
Associate Publisher:
Jacqueline Poitier
Designer: Marjorie Spiegelman
Art Director: Bruce Charonnat
Associate Designer: Dennis Mcl.ead
Associate Art Director:
Christopher Burg
Design Associate: Leslie Barton
Assistant: Nan Cassady
Production
Director: Herbert Linden
Senior Production Manage’
Frances Mann, Lee R. Trevino
Editorial Production Manager:
Ellyn L. Hament
Production Editor: James Felici
Ad ‘Traffic: Jayne Boyer
‘Telecommunicators: Mark 1. Duran,
Susan M. Ford, Virginia Weir
Display Advertising Supervisor:
Cathy Miller
Assistant: Otto Waldorf
Research
Director: Cheryl Woodard
Manager: Gary L. Recchio
Publishing
Publisher: David Bunnell
Special Projects: Jeffrey $, Glines
International: Karen Dowell
Assistant: Randi Glaser
Secretary: Gloria €. Sundin
4 September 1985,
Marketing and Advertising Sales
Associate Publisher/Director:
James E. Martin
Regional Advertising Manager:
Penny Rigby
Northwest/Midwest: Patricia Navone
East: Linda Holbrook
Southeast: Judy Sutter
Southern California/Southwest:
Michela O'Connor
Directoryi¥e-Page Ads:
Advertising Se
Ray Petsche
Assistant to the Director:
Loretta Giglione
ki Stranz.
s Manager:
Circulation
Director: Penny Ertelt
Director Single-Copy Sales:
George Clark
Subscription Manager: Gail Egbert
Single-Copy Sales: Bill Cox
Dealer Sales: Mary Ruth Kristoff
Promotions Manager:
Laurie King
Fulfillment Coordinator:
Phil Semler
Administration
Director: Janet McGinnis
Accounting: Pat Murphy,
Ralph Ames
Facilities: Joseph Wollenweber
Personnel: Sarah Cox
Assistant to the President:
Christina W: Spenct
—
Corporate
PC World Communications, Inc.
David Bunnell
Chairman
Bartlett R. Rhoades
President & CEO
Herbert Linden
Vice President
Jacqueline Poitier
Vice President
Cheryl Woodard
Vice President
Andrew Fluegelman
Editorial Director
September 1985
Volume 2, Number 9
Macworld (ISSN 0741-8547) is published monthly
by PC World Communications, Inc., 555 De Haro St,
‘San Francisco, C4 94107, Subscription rates for the
US. and Canada sre $30 for 12 issues, $50 for 24
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Printed in the United States of America
Copyright ©1985 PC Wocld Communications, Inc,
All sights reserved,
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David Bunnell
Jazz Is Hot, So Is Excel
A theory in personal computing holds that hit
programs are what really sells computers
Proponents of the software-
sells-the-hardware theory claim
that the first spreadsheet, Visi-
Calc, was responsible for the
phenomenal success of the
Apple II, that Lotus 7-2-3 made
the IBM PC, and, if you want to
stretch ita bit, that WordStar
was responsible for the success
of computers running the CP/M
operating system, including the
Osborne One.
You can argue that there are
lots of Apple IIs in school that
don’t use VistCale and that the
PC would have been successful
without 7-2-3, but there is little
doubt that great software and
great computers go together.
Lotus's Jazz and Microsoft's
Excel are both capable of doing
for the Macintosh what 7-
VisiCalc, and WordStar did for
their respective buddies.
Never before have two super
programs appeared almost si-
multaneously for the same com-
puter. Jazz redefines the notion
of an easy-to-use integrated.
program, while Exce/ redefines
both the power and the
presentation capability of
spreadsheets.
Andas if Jazz and Excel
weren't enough, we are wit-
nessing a deluge of other solid
business software such as
Crunch, OverVUE, Microsoft
Chart, and Habadex. Macin-
tosh users, some of them wait-
ing a long time for software
that shows off the real elegance
and power of this machine, are
entering a new era of embar-
rassing riches.
Suddenly, software for the
Macintosh is not only easier to
use but more powerful and
more versatile than software
for the IBM PC,
In Macworld’s August issue 1
said that the Macintosh would
be successful despite Apple’s
bungled attempts to market it.
Unless the rules of the personal
computer game have changed,
software is the reason my pre-
diction of success will be
proven correct.
If l were in charge of Apple’s
advertising budget, I would be
tempted to give away at least
the television portion to Lotus
and Microsoft. jazz advertising
has given the Macintosh a fresh,
usable look and greatly
boosted the computer's visi-
bility when Apple needed ex-
posure most.
Apple seems to have lost its
PR touch. For several months
we heard nothing but bad
news. The company seems to
know how to hype itself when
there’s something great to
shout about, but it’s far less ex-
perienced in handling bad
news. The biggest nightmare
has been the Steve Jobs affair,
When Don Estridge was re-
moved as head honcho of
IBM's Personal Computer divi-
sion last March, the company
announced that he got a big
promotion to IBM headquar-
ters in Armonk, New York, and
that the employees gave him
standing ovations when he
made farewell rounds of the PC
division buildings. When Jobs
left it seemed more like an
assassination.
The barrage of bad press
shatters any hopes of selling
Macs in the Fortune 500 mar-
ket. Corporate buyers aren't
likely to turn their backs on the
IBM standard as long as the Ap-
(continues on page 12)
Macworld 9
Now the
can do some
Apple's Macintosh, "the computer. foe the rest
sae is probably the ae adv
restofus
serious writing.
Reader-friendly form letters.
With Microsoft® Word, you also get a sophisticated “conditional” text
merging feature that lets you make customized form letters and documents.
So instead of sending out 800 “Dear Client, we've
‘4 moved” notices, you can mail a letter that will read like
personal correspondence.
Get the max out of Mac.
Microsoft Word has scores of features
that have all been designed to take full
advantage of Mac’s easy operating style.
So you don't have to be a professional
5 22 to use it.
Word is just one “of a whole family of programs we've
written for Apple’s® Macintosh”
Which means it can exchange data with Microsoft Multiplan? Microsoft
Chart, and Microsoft File. And because our programs work alike, if you
learn one, youre well on your way to learning the rest.
MICR&SOFT. So as of now, you have everything you need to put
‘The High Performance Sofware’ Mac to work. Just give it the Word.
For the name of your nearest Microsoft
dealer, call (800) 426-9400. In Washington
State, Alaska, Hawaii and Canada, call
(206) 828-8088.
Microsoft and Multiplan are registered trademarks and
The High Performance Software is a trademark of Microsaft Corporation,
Apple isa registered trademark and Macintosh is a trademark licensed to Apple Computer, Inc.
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Circle 26 on reader service card
12 September 1985
David Bunnell
(continued from page 9)
ple shakeup gives people the
impression that the company is
teetering on the brink of
disaster,
But there is good news from
Cupertino, too. Apple has
agreed to let Macintosh users
install HyperDrive hard disks
in their computers without
voiding the warranty. And the
expected announcement of an
Apple hard disk will also help
the Mac out.
If the company is sincere
about opening up the Mac to
peripheral manufacturers and
to software publishers, overall
Mac sales will improve, and
Mac users will have more
choices.
The Macintosh will be with
us for a long time, and we are
yet at the beginning of its soft-
ware cycle. Five years from now
the Macintosh software library
will be a monument to our
creativity. The Apple Il and
IBM PC libraries will look mun-
dane and unimaginative in
comparison.
One thing the Mac does far
better than any other personal
computer is package its printed
output. Documents created on
the Mac look so much better
that they are better.
The Macintosh is so great,
and its early users so enthusi-
astic, that it has to succeed.
Otherwise something must be
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a see
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Jaunching heat
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dise Systems is known for inno-
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Accommodating: 10 MB of
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Your MAC Can Relate To It:
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Specifications:
CAPACITY:
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DISK DRIVE SEEK TIMES:
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POWER REQUIREMENTS
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Height .
Width . .
Depth .
WEIGHT:
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INTERFACE:
Connects to your MAC via the modem
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MAC-10.
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Trademarks: Paradise, MAC 10—Paradise Systems, Inc.
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CompuServe is the easy to use vid leote
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communications network for electronic
mail, a bulletin board for selling, swap-
ping, an
channel
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games featuring MegaWars, the “ultimate
computer conflict.”
Circle 330 on reader service card
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Note Pad: Larry Tesler
The Legacy of the Lisa
A member of the Lisa development team reflects on
how the Lisa changed personal computing
On April 29 Apple announced
that it would cease production
of the Macintosh XL computer,
formerly known as the Lisa. As
a member of the group that
helped create the Lisa, I
couldn't help but feel a pang
when I heard the news. Yet my
overriding feeling is one of
gratification. In its brief prod-
uct cycle, the Lisa changed
people’s expectations of a per-
sonal computer. Among Apple
products, the Lisa spawned not
only the Macintosh but also the
MouseText option on the Apple
Il (see “The Lisa’s Influence”).
Even IBM PC products were
heavily influenced by the tech-
nology, including VisiCorp’s
Visi On, Microsoft Windows,
Digital Research's GEM, Ashton
Tate’s Framework, and IBM's
TopView.
The user interface was the
most publicized characteristic
of the Lisa. It introduced a host
of ideas that have been widely
emulated, ranging from how
columns are widened ina
spreadsheet to how people are
notified of mistakes and prob-
lems. When the Lisa develop-
ment team designed the user
e, we borrowed good
from wherever we could
find them. For example, the
Lisa borrowed pop-up menus
and overlapping windows from
Smalltalk, status lines from
VisiCalc, and automatic re-
moval of extra spaces after
n from Douglas
research at SRI
But the Lisa user interface
‘was not a copy of any that pre-
ceded it; it was distinctive. It
was the first to feature the now-
familiar menu bar, the one-
button mouse, the Clipboard,
and the Trash can. Although the
Xerox Star had icons, the L
was the first product to let you
drag them with the mouse,
open them by double-clicking,
and watch them zoom into
overlapping windows.
‘To minimize the time it
would take people to learn to
use the Lisa, Apple technical
writers, programmers, and
marketers struggled for two
years to find suitable termi-
nology to appear in menus, di-
alogs, alerts, and manuals. Our
foreign-language translators
spent months more choosing
the corresponding terms in
French, Italian, German, Span-
ish, and other languages.
It may come as a surprise
that terms like Revert, Plain
Text, Align Left, Clipboard, and
Panel were difficult to coin and
even more difficult to agree
upon. When we studied Visi-
Calc, we discovered that
people had trouble interpreting
the term General Format,
which means that a number:
typed into a spreadsheet cell is
right justified, while text is left
justified. After extensive brain-
storming and testing of
LisaCalc, we chose Words left,
numbers right, which was self-
explanatory if a bit verbose.
Much has been made of the
high cost and five-year develop-
ment time of the Lisa. True, the
development was expensive,
but it did not take five years,
The first Lisa was shipped in
May 1983. Five years earlier, in
1978, Apple had launched a
project code-named “Lisa,” but
that project's goal was quite dif-
ferent from what the Lisa even-
tually became. In early 1980,
after Apple's senior staff visited
Xerox's Palo Alto Research Cen-
ter (PARC) to see a demonstra-
tion of Smalltalk, the goal was
completely redefined. Only the
code name, some of the hard-
ware components, and a few of
the staff members stayed the
same.
I was the PARC employee
who gave Apple the Smalltalk
demonstration. Impressed by
the perspicacity of the visiting
Apple staff members, I resolved
to join their company, which I
did in July 1980. Rich Page had
just built the first Lisa prototype
incorporating a sample 68000
Macworld 17
P G0 MOST REVOLUTIONARY
¢” ATTACHMENT TO THE MACINTOSH”
SINCE T
The Bernoulli Box”, the cartridge disk subsystem that revolu-
tionized mass storage for the IBM PC, XT, AT, most compatibles,
and the TI Professional, now proudly adds Apple's Macintosh
to the list.
The Bernoulli Box and its 5-megabyte removable cartridges
together deliver unparalleled data base dynamics, And that,
more and more, is what your business needs today. Not
centralized, monolithic banks of information, but data bases
defined by job function and software application, Data bases
that give people the versatility to work more productively.
But there is more, More performance and reliability, Transfer
rates and access times faster than most Winchesters. No
head crashes ever, And cost per megabyte that Winchesters
cannot touch,
The Bernoulli Box's cartridge capacity, portability and absolute
interchangeability give your business more options You ci a
E MOUSE.
easily build primary data bases, You can package individualized
data bases, software and all—for payroll, accounting, marketing,
computer graphics—in convenient, dedicated cartridges. And
you can pack all of the data into a briefcase, an interoffice
envelope, or even a file drawer.
The Bernoulli Box. When placed beside Apple's “computer for
the rest of us,’ the best box you can buy. For the dealer
nearest you, call 1-800-556-1234, ext. 215,
In California, call 1-800-441-2345 ext. 215,
[-MEGA
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Roy, Utah 84067
BOX”
Circle 171 on reader service card
ickArt Eff
Four New Tools for Macpaint
€ file Edit Goodies Font Fantsize style
ClickArt Effects Picks Up Where MacPaint
Left Off
Now you can produce the special effects you've always wanted in
MacPaint. Rotate your words or pictures a few degrees at a time. Or
slant them. Or give them perspective through a vanishing point. Or
even use a distortion box to create the perception of a twist. All with
four new tools called ClickArt Effects.
(JEM File ean Goodies Fonts Fontsize Stylo
nut Macraint.;.
Tuck etcects
"Serapbook
“fllarm Clock
Note Pad
Colculator
‘Koy Cops
Control Panel
Puzzle
Works Right Within MacPaint
Effects gives you four new tools—rotate, slant, distort and
perspective—which work directly from within MacPaint.
One click installs Effects onto your MacPaint disk. Then, whenever
you need one of the new tools, simply reach under the apple icon and
select ClickArt Effects. The four Effects tools temporarily replace the
standard MacPaint tools—ready for you to use just like any you're
already familiar with. Another click instantly brings back the standard
tools—it's that easy!
(lickArt and ClickOn are trademarks of Maker Company: Macintosh is «trademark licensed to Apple
Computer, Ine. MacPaint, MaeWite and MacDraw are trademarks of Apple Curnputer, nc
Really Special Effects
‘These tools are great simply for their stated purpose. But the included
tips manual will give you some ideas for even wilder effects. You can
use the tools to create unusual patterns, to generate a gradual
gradation, to create shadows and monument effects, and much more.
It's like discovering MacPaint all over again,
€ File Edit Goodies Font tontsice style
Check Out All Our Macintosh Products
Stop by your dealer to see the full line of Macintosh software from
‘T/Maker Graphics—Clickart Effects, ClickArt image portfolios
and fonts, and the ClickOn Worksheet, a spreadsheev/grapher that
operates as a desk accessory. Or call or write to us to receive a
free catalog. Price: $49.95
ClickArt
‘WMaker Graphics
2115 Landings Drive * Mountain View, CA94043 415/962-0195
Circle 29 on reader service card
Circle 177 on reader service card
The most powerful mail list
pron ee developed!
BULK MAILER.
fast and totally complete.
“Duplication Elimination
“Full Zip or Alpha sort
*Large Record Capacity
Full use of the Mac interface
“Plus much, much more.
BULK MAILER MACINTOSH
VERSION ~ $125.
Available at your dealer or directly tom
Satori Software
5507 Woodlawn N.
Seattle, WA 98103
(206) 633-1469
Visa/MasterCard accepted
Macintosh ia taderark of Apple Camputer, ne
20. September 1985
Note Pad
microprocessor from Motorola.
Apple’s small but energetic Lisa
development team was debat-
ing the relative merits of one-,
two-, and three-button mice,
No software had been designed
except a tiny prototype of
LisaWrite written on an Apple
Il. Some thought had been
given to the user interface, but
there was no menu bar, no
icons, and only one scroll bar
on the left side of each window.
In the summer of 1980, a
group headed by Bill Atkinson
and myself defined the ground
rules of the user interface. To-
day those rules are familiar to
anyone who uses a Macintosh
or a Lisa. Bill prototyped pull-
down menus and a one-button
mouse, along with alternatives
to this scheme. I had a number
of people use the prototypes to
compare the relative merits of
those designs.
That autumn Bruce Daniels
hired most of the Software
Group. Although the majority
had never seen a mouse before,
they plunged into the design of
the operating system, the Win-
dow Manager, QuickDraw,
LisaCalc, LisaDraw,
LisaGraph, LisaList, and the
Desktop Manager (Finder).
As manager of the 20-person
Applications Software Group, I
was pressured constantly for
schedules and priorities. My as-
BULK MAILER is specially designed for
managing large mail lists. It is easy-to-use,
‘This special Macintosh version offers:
“Coding & Date Expiration ue
“Multiple Label Formats (
1
The Lisa’s Influence
The Lisa affected the
design of many per-
sonal computers.
Listed bere are Lisa in-
novations that were
incorporated into the
Macintosh.
sociate, Peggie Stanford, tried a
number of project scheduling
SSS EEE EES
Hardware
— Mouse design
— Imagewriter printer
User Interface
— Menu bar, pull-down menus, keyboard-
activated menu commands
— Printing dialog boxes
— Appearance, structure, and operation of
windows and scroll bars
— Ability to move windows and icons by
dragging them with the mouse
— Windows that zoom to open and close
— Dialog and alert boxes with buttons and
check boxes for selecting choices
Individual Software Packages
— QuickDraw graphics are identical on
the Lisa and the Macintosh.
— LisaProject was converted for Macin-
tosh to become MacProject.
— LisaDraw was converted for Macintosh
to become MacDraw.
— LisaTerminal, LisaWrite, LisaCalc,
LisaGrapb, and LisaList influenced the
design of Macintosh applications.
— The Lisa Desktop Manager influenced
the design of the Macintosh Finder.
— The Lisa printing software heavily influ-
enced the Macintosh printer-driver
equivalent.
— Lisa Pascal is still the principal language
used to develop software for the
Macintosh,
ClickArt
Fonts and Images for the Macintosh
Make your memos, flyers, newsletters or reports come alive with
ClickArt images and fonts, Instead of having to create graphics from
scratch, ClickArt puts hundreds of professionally drawn images at
your fingertips. You can use the drawings in the ClickArt series as is,
or as a starting point for your own creativity.
‘There are three ClickArt packages to choose from:
Personal Graphics is a disk-full of contemporary images from small dingbats to
full-screen portraits. Images include Einstein, Michelangelo's David, animals,
cartoons, cars, wine botle, city skyline, They're great for adding a personal touch
ClickArt Letters contains 24 high quality typefaces in large point sizes (24, 36, 48
and 72 point) that make your headlines and overhead transparencies come alive.
Fifteen of the typefices are installable fonts. Typefaces up to two inches high are
to invitations, stationery or announcements. included in MacPaint files.
Oxford |guston Vegas
Sydney NewHaven
Plymouth
Fargo Basel Calgary
Bo alias
(I | ab dé
5 We aocde
GDEF
ClickArt Publications is a collection of images specifically designed for creating
newsletters, flyers and invitations. It includes two- and three-column layout guides
with illustrated headlines (like ‘Letters to the Editor,” “On Vacation,” “Party.”
“Thanks” and “Bon Voyage") sized to fit the layouts. I also contains cartoons,
‘maps of the USA and Europe, illustrated alphabets, and much more.
Macintosh Software from T/Maker Graphics
Stop by your dealer and check out all our Macintosh products—
including our two newest: ClickArt Effects, which adds rotate, slant,
distort and perspective to MacPaint, and the ClickOn Worksheet, a
spreadsheel/grapher that operates as a desk accessory. Or call or
write to us to receive a free catalog showing all the images and
describing each package.
Price: $49.95 each
e ™
Letters to LC
the Editor
‘WMaker Graphics
2115 Landings Drive * Mountain View, CA 94043 415/962-0195
ClickArt and ClickOn are trademarks of Taker Company, Macintosh i a trademark licensed to Apple
Computer, Ine. MacPaint, Mactérite and MacDraw are trademarks of Apple Computer, Inc.
Circle 29 on reader service card
The Macintosh
Office works.
Our new XL/Serve™ software makes your Macintosh
Office work today, by letting you share a Macintosh XL’s
disk and printer with the rest of your AppleTalk network.
Available now, direct from us or from your dealer.
Infosphere
4730 SW Macadam Ave, Portland, OR 97201 (503) 226-3620
XxUServe is trademark of lnfosphere.Applelk and MaciatosI are trademarks of Apple Computes, Ine
Circle 249 on reader service card
A COMPLETE
DATA-BASE
MANAGEMENT
PROGRAM
FOR ONLY:
DATAFAST
DATAFAST is super-easy to use. We gua-
rantee that you will be able to start using this
program In 3 minutes (even without reading
the manual)! Select options from menus and
answer simple questions to do things that
require a programing language in other
data-base programs!
* Multipurpose: You can use DATAFAST to store and process data about
everything that needs organizing: addresses, mailing lists, clients, patients,
customers, inventories, references, bibliographies, collector's items, recipes,
you name it... Various serious business applications
Easy entering, updating, sorting, and reorganizing of your data
Can access data from other programs and computers
You can print labels or formatted reports, fill out forms, invoices, “copy” and
“paste” any records or sets of records from DATAFAST files into your MacWrite
documents (letters, mamos, articles), you can also generate “text files" to be
accessed by other programs and computers
* You can use predefined formats of records (included) or define your own
formats
DATAFAST is very fast even when your data files are large. It can handle even
the most demanding professional applications. DATAFAST supports data files
as large as your disk; 6800 lines of text (250k) on a512k Macintosh, 1500 lines of
text on a 128k Macintosh
Runs on 128k or 512k Macintosh. External disk drive and hard’ disk are
supported but not required
To order send check or money order for $49
(includes sa i at peqetina? to:
(the developers of STATFAST)
2831 East 10th Street, Suite 3, Tulsa, OK 74104. (918) 583-4149
Macintosh is a registered trademark of Apple Computer, Inc.
VISA
Circle 302 on reader service card
22 September 1985
Note Pad
programs, but none were satis-
factory, One day, at a meeting
of my staff, I described my
dream scheduling system.
Steve Young mentioned the
concept to his wife, Debbie
Willrett. She promptly quit her
job at another computer com-
pany and in a few incredible
weeks created the first pro-
totype of LisaProject. We relied
heavily on that program
throughout the remainder of
the development period. The
marketing department was im-
pressed by its utility and de-
cided to make it a product.
One story that was exagger-
ated in books and articles was
the tension between the L
and Macintosh teams. As in any
friendly rivalry, some indi-
viduals took the competition
too seriously. By and large, the
teams gave each other both
moral and technical support.
Half the Macintosh program-
mers came from the Lisa group,
and most of those were work-
ing on both Lisa and Macintosh
tasks at the same time. We were
saddened when the merger of
our divisions forced the elim-
ination of many duplicate and
obsolete jobs, but most of the
displaced employees found
positions elsewhere in the
company, and the rest dis-
covered that Lisa developers
are well-regarded in Silicon
Valley.
Newspapers and magazines
like to feature stars, and as a re-
sult a few members of the Lisa
team received the lion’s share
of the publicity and credit for
the product. Everyone who
worked on the Lisa knows that
it was a team endeavor. My
most lasting memory will be of
how much everybody cared
about the quality of the prod-
uct. Every 80-hour workweek,
every canceled vacation, every
hot debate, and every wrench-
ing management decision was
driving force: we wanted our
product to be the best.
By my reckoning the Lisa en-
gineering effort took three
years from product definition
and first prototype to full pro-
duction. In the end we had pro-
duced the first multitasking
windowing system for a per-
sonal computer. In my opinion
the Lisa Office System still out-
classes its IBM PC imitators:
more than two years after its
first public demonstration.
Tam sure that every former
member of the Lisa Develop-
ment Team is proud of our ac-
complishment. We put our
hearts, minds, and lives into
fulfilling a dream. Its role in the
product line will be filled by
the 512K Macintosh with a 20-
megabyte ha
grated applications. The Lisa
manufacturing line may be
closed, but the accomplishment
lives on in the lower-cost,
higher-performance Macintosh.
Larry Tesler continues at Ap-
ple Computer as manager of
a group exploring software
development methodology.
ClickOn
orksheet
A Spreadsheet and Graphics Desk Accessory
Integrate spreadsheets and graphics into
MacWrite" (or any other application)
Let's say you're in MacWrite. Without leaving it, you click on a
spreadsheet for some quick calculations. Then click on a bar, pie or
line chart, made directly from your spreadsheet. Now paste them both
into your MacWrite document. Done. All without leaving MacWrite,
and without changing programs or disks, And even on your 128k Mac.
fa
This is an example of using ClickOn Worksheot in conjunction with
‘MacWrite, Notice that both windaws are vistble and that you can move
directly {rom Mac Write or other plate feceaee <
O 6 iines/inch
__Cllekon™ Worksheet
MacWrite Memo and ClickOn Worksheet
New Power for your Desktop
ClickOn Worksheet is a desk accessory that adds a spreadsheet and
grapher to any application. The 50 row X 20 column spreadsheet
includes features such as variable column widths, absolute/relative
addressing, built-in financial calculations (like net present value,
compounding, future value) and logical operators. In addition, you
can “fold” the spreadsheet to see and graph different parts of it at the
same time.
€ File Edit Suarh Formut Font stile Worksheet
ClickOn™ Worksheet
ECC
Lies
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[saps el awed
| SRE RR
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SS i eee ClickOn™ Graph |
Bjecetas,
evenvcatativws)
200
25
199 Reyer sate
is aes
30 Hh eraesteo
3
2
Tak Queter 2nd Quarter Sed Ovrter 4) Ourter a
MacWrite Memo
‘Thisis an example of using ClickOn Worksheet in conjunction with
‘MacWrite, Notice that both windows are visible and that you can move
direetly from MacWnite or other application to the Worksheet
Cash Forecast
1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
Revenues(millions)
Regular Salary $479 $10.52 $23.11 $50.77
Kick-backs $25.94 $56.98 $125.18 §275.03
Bribes(in) $18.75 $41.20 $9052 $198.87
Total Revenues: $49.48 $108.70 = $238.81 $524.67
‘We have copied and pasted the spreadsheet into this Mac Write memo.
Once copied into MacWrite, itis possible to change the font or font style of
the spreadsheet. The spreadsheet shows revenues and expenses by month
‘with quarterly summaries. We used the folding" ability ofthe Worksheet
‘to-copy and graph only the quarterly resus instead of the entire
spreadsheet
Rovenues(miliions)
Requarso
D kiektacks
BE erbestin)
‘stGuarter 2nd Quarter Sd Guartor ath Quarter
Bar graph created directly from spreadsheet
‘lickOn isa wademark of PMaker Company. Macintosh isa irademark licensed to Apple Compute, Ine
MacWrite is a trademark of Apple Computer, Ine.
Presentation-quality Charts in an Instant
By simply selecting the data you want charted, the Worksheet creates
pie charts, bar graphs (stacked or adjacent) or line charts, complete
with automatic axes and legends. Any changes in the spreadsheet are
immediately reflected in the graph.
Ready-made Solutions
‘To make your job even easier, we've included a dozen popular
applications templates, including income statement/balance sheet
with financial ratios, lease/purchase analysis, loan repayment
schedule, stock portfolio, and depreciation schedules.
Requirements: 128k or 512k Macintosh™ Price: $79.95
Power from within
‘Maker Graphics
2115 Landings Drive * Mountain View, CA 94043 415/962-0195
Circle 29 on reader service card
Powerful software that
turns the ordinary mouse
into an intelligent},
business partne
How can this ber
Pgs it’s quite simple. You see, the people at EXECUCOM
Systems Corporation had a great idea. First, develop a
powerful Decision Support Software System that allows you to
describe (model) your business problems and situations using
understandable terms and calculations. A system that helps
you analyze information faster and better, A system that can
communicate—with other PC’s and with our mainframe
Decision Support System, IFPS®, And, a system that gives you
precise answers for accurate decision-making, and helps turn
complex business problems into simple solutions.
Second, design this software system around a computer that
understands you. That understands how you think. A computer
that’s easy for you to learn and simple for you to operate.
This powerful system is called MindSight™. It’s designed for
the Apple Macintosh™, the computer for the rest of us. And it’s
from EXECUCOM, the leader in Decision Support technology.
Now people who really
need to use compu- _#
ters, like you, have .
Decision Support,
use, MindSight
duces the _ time required for
you to be- Y come productive with
acom- ¥ puter, a system that helps
reduce / the time required for you to
acton’ important business matters. And
MindSight is a system so simple, you can
operate it with an ordinary mouse. If you
think, as we do, that MindSight is a great idea,
call us. Or drop us a line. We would love to tell you more
about MindSight and how it can become your intelligent
business partner.
EXECUCOM Systems Corporation 3410 Far West Boulevard,
Austin, TX 78731 (1-800-531-5038; in Texas or Canada, 512-346-4980).
EXECUCOM, the number one choice of the Fortune 500 in
Decision Support Software. Continuing a decade of excellence.
@ EXECUCOM
"A CONTEL COMPANY
a powerful
System they can
is a system that re-
of EXECLCOM Systems Corporation. Macintosh is a traclemark
Comparer Inc, MindSihx euns on 512K MAC. Second disk deve recommend 5 é
HF ICP 10 Million Dollar Award Circle 318 on reader service card
Introduci
FileMaker.
Because just having information isn’t
enough. You have to be able to do
whatever you want with it. Arrange it
Rearrange it. Massage it. Embellish i
FileMaker™ lets you not only
store and organize your business infor-
mation, but also manipulate it in limit-
less ways, to create literally any kind
of form or report you want.
First of all, FileMaker lets you
change direction, any time, without
redoing everything. It even lets you
start out without a direction.
And in addition to doing what a
database is supposed to do—calcula-
tions, summary reports, sorting of all
kinds —FileMaker does everything you
boughtyour Macintosh" for. Textediting.
Graphics. Pull-down menus. Windows.
Different fonts and graphic design tools.
Your information not only makes more
sense, it makes an impression.
With FileMaker, you can put
information in any way you want,
2 teas
ehh cies
jog sect Wheels wiv 28
c
without arbitrary limitations. It auto-
matically indexes every word, number
and date for speedy searches. Since you
design your output right on the screen,
you can see exactly what you (and your
customers) are going to get. And you
can create any number of forms for
presenting your information.
So an order acknowledgement
can become a clear, friendly letter. Or
a comparison of inventory by vendor.
Or parts lists, receiving verifications,
purchase orders, labels, name badges,
rosters and hit lists.
You can pick up data from
other programs, like MacWrite,”
MacPaint;* Multiplan™ Jazzy" share
the applications you’ve created with
other members of your team, or con-
solidate group efforts into one data-
base. And FileMaker is not copy
protected, so it’s easier to use, easier to
back up, easier to configure for the
Macintosh Office.
So for $195 (suggested retail),
things could look better for your entire
division, department, practice, retail
operation, organization, or principality.
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actieie
ihe Kit
pte, Inc, Nauleplan is
eof Microsoft Corponition.
emark of Locus Developmen
to Apple Computer, Ine,
gaat Nig
Draka wor ag Fonte BOATE we
Balsweraiew Goals =
To get a $15 demo version of
FileMaker, call 1 800 MACWARE
today. From Forethought, Inc.
MACWARE’
Circle 289 on reader service card
Letters
Sighting the Possibilities
Thousands of blind people
could be helped by a reading
system built around the Macin-
tosh. Omni-Reader, the hard-
ware accessory that “reads”
typewritten text into the Macin-
tosh, combined with a speech
synthesis module could make
the Mae an inexpensive Kurz-
weil-type reading machine. In
case you are not familiar with
it, the Kurzweil reading ma-
chine, which sells for about
$10,000, creates audible output
from printed text
The Kurzweil machine has
some features that a Ma
tem would not, such
mati
auto-
scanning and page turn-
ing, With the Omni-Reader you
have to scan each line man-
ually, which I'm sure wouldn't
bea problem for a blind reader
with feedback from the com-
puter and a little practice.
The system that I envision
would utilize a multiregion
screen. Tones would let a blind
reader know where the pointer
is on screen. By clicking ona
particular region, the reader
could choose to enter a new
file, listen to an old one, or per-
haps choose some other op-
tion. The person would touch-
type to enter file names to be
read back or stored.
The center of a Macintosh
system dedicated to blind
people would be an echo ca-
pability, which would echo the
pull-down menu items and
other options using a speech
synthesis module. It should
also be possible to echo key-
strokes—making possible a
touch-typing tutorial for the
blind-and dialog boxes.
Andrew Shalit
Cambridge, Massachusetts
Fortune Fifth Column
In “Can the Mac Save Apple?”
(Macworld, June 1985], David
Bunnell questions the need for
Apple to be overly concerned
about the office network con-
cept in its quest for sales among
the Fortune 1000 companies.
Most people don't under-
stand that a company, like the
one I work for, is really hun-
dreds of relatively small organi-
zations working within the
large structure. At our com-
pany, individuals within the
small organizations, who need
to accomplish tasks quickly and
at low cost, are beginning to
buy Macintoshes, either by spe-
cial-request purchase through
the company or with their own
funds. They are the network
that Apple should be
developing.
Our corporate systems
people deal with those com-
puter companies that deliver
mainframe and communica-
tions systems, such as IBM, Dig-
ital Equipment Corporation,
and Hewlett- ard. Not sur
prisingly, the company encour-
ages employees to buy per-
sonal computers from those
companies and not from Apple.
However, in an innovative,
competitive company, produc-
tivity and performance still
carry the day. In the last few
weeks, | have seen evidence of
Mac purchases in our com-
pany’'s labs and among its sales
representatives. People like us
who are using the Mac in the
Fortune 1000 companies are
Apple’s best chance to dramat-
ically increase its share of that
market.
Macworld
The key is for Apple to serve
the individuals who are proy-
ing to management that the
Mac is a valuable business tool.
Apple needs to communicate
with Mac owners who are em-
ployees of large corporations,
whether through the mail or
through a company user group.
Apple should offer incentives
such as upgrades or other im-
provements as a reward to
in the sale of
Maes to other employees or
are ideas and experi-
ing the Mac for com-
pany business. Management
looks for evidence of increased
productivity but likes to be
shown by its own people.
Arecent Wall Street Journal
article suggested that Apple
was retreating from the For-
tune 1000 market. I'm betting
that Apple will keep on improv-
ing the Macintosh and will be-
gin to spend more of its promo-
tional dollars to get Mac
owners to help sell more Macs
The question is, can Apple save
the Mac without paying more
astute attention to Mac owners?
William M. Odum
Atlanta, Georgia
(continues on page 30)
N
8
_ Maccessories. 16 ways to i improve
_ the performance of your Macintosh. —
Maccessories from Kensington
Microware—an entire family of
products to enhance your Mac-
intosh. Maccessories make your
computer more convenient. They
increase your system’s flexibility.
And they protect your investment.
Control Center
Organizes all your power needs,
Styled to fit underneath your sec‘
ond disk drive, it provides fingertip
control over your whole system.
There’s a master switch to power
the whole system on and off, and
individual switches for a printer,
modem and one auxiliary device.
And Control Center protects your
entire Macintosh system from dam-
aging power surges, line noise and
static shocks.
[2] Surge Suppressor
Portable protection for a travelling
Macintosh. Surge Suppressor re-
places your power cord, providing
UL listed surge suppression and
line noise filtering. It’s light and fits
easily into your carrying case.
[3] Universal Printer Stand
Raises your Apple® Imagewriter®
at aslight angle so you can monitor
its performance more easily. It
solves the problem of where to
store paper—several hundred
sheets are accommodated neatly
underneath. (Also fits most other
dot matrix printers.)
If you want to take advantage of
the AppleTalk™ network, a Laser-
Writer™ printer or a hard disk in
addition to your Imagewriter and
modem, you'll have three pe-
ripherals competing for the two se-
rial ports on your Macintosh. The
A-B Box gives you the extra serial
port you need. Just plug two of your
peripherals into the A-B Box and
plug the Box into one of your Mac-
intosh serial ports. Then simply di-
vert your data output to the
peripheral of your choice—press A
to send to one, B to the other. Fits
perfectly underneath your external
disk drive.
[5] Tilt/Swivel
Gives you the flexibility to tilt and
swivel your Macintosh to the view-
ing angle most convenient for you.
The solution to a glaring problem.
Made exclusively for Kensington by
Polaroid® it protects your eyes by
reducing reflected screen glare by up
to 99%, Also improves screen con-
trast. Easy to install.
Disk Case & Disk Pocket
Provides safe storage for 36 Macin-
tosh disks. Comes with a packet of
spare disk labels. Also includes a
handy Disk Pocket for safe transpor-
tation of up to 5 disks.
Dust Covers
Protect your system from the ele-
ments. Anti-static dust covers for
Macintosh, Macintosh XL, Image -
Writer and External Disk Drive.
[9] Mouse Pocket
ey
A safe, clean place to keep your
Mouse when not in use. Attaches to
the side of your Macintosh. Fits
under the Maccessories Dust Cover.
(10] Mouse Cleaning Kit
A full year’s supply of the cleaning
materials you'll need to keep your
mouse rolling at top speed. Also in-
cludes the Mouse Pocket.
[11] Disk Drive Cleaning Kit
A full year’s supply of the cleaning
materials you'll need to keep your
drives running smoothly.
(12] Graphic Accents
A collection of over 250 profession-
al illustrations, covering every-
thing from business to holidays.
Use them for reports, newsletters
or greeting cards. Graphic Accents
are stored in standard MacPaint™
files, for ease of use.
Circle 11 on reader service card
atid
Y
{13} Professional Type Fonts
Styled after the most popular type
faces in the publishing industry.
Type Fonts for Text contains 16
fonts in sizes 12 to 24 point. Type
Fonts For Headlines (for the 512K
Mac) contains the same fonts in
sizes 24 to 72 point. Including ver-
sions of Times Roman, Helvetica,
Optima, Futura, and a dozen others.
Also available:
Swivel
(5) Portable Modem
Travelling Disk Case
For more information, contact
Kensington Microware, 251 Park
Avenue South, New York, NY 10010.
(212) 475-5200. Tlx: 467383 KML NY.
KENSINGTON”
MICROWARE
‘Trademarks: Maccessories/Kensington Microware Ltd.. Apple,
Macints, Imagewriter, AppleTalk, Laser Writer, MacPuint/
le Computer, Inc.; Polaroid/Polaroid Corp.; Fonts by
A
XPPHIAS. 011985 Kensington Microware Lt.
Letters
(continued from page 27)
Keyboard Commando
Lagree with Nich: avroff's
critical remarks regarding Lode
Runner (“The Galactic Com-
mando Rides Again,” Macware
Reviews, Macworld, August
1985]. Using the mouse to pl:
round or two of the game
genuine exercise in frus
and Iam sure that implement-
ing his suggestions would im-
prove the feel of the game.
While waiting for the im-
provements to be made, how-
ever, | recommend that all ea-
ger galactic commandos simply
use the Keyboard Play option
on the Options menu, which
your reviewer neglected to
mention. The Keyboard Play
option is sufficient to maneuver
our heroic commando through
all 150 levels of the Bungeling
ya
Empire’s treasury. Pointer prob-
lems notwithstanding, Lode
Runner is an excellent little ad-
dition to the Macintosh soft-
ware library.
I would like to addr
question to the people at
one
Broderbund. How soon can we
expect a Mac version of the
strategy game The Ancient Art
of War? The mouse would
probably work well with this
unique game.
M. Brio
San Luis Obispo, California
The Apple of His Red Eye
I recently got over my fear of
computers and finally dis-
covered how incredibly easy
they are to use. | flirted with
the He and the Ic, but when a
friendly salesperson showed
me the Mae, I couldn't believe
what I was seeing. It was as if
I'd been stranded in a foreign
country for years and finally
met someone | could talk to.
Even with its considerable
price tag, my wife wouldn’t let
me leave the store without a
zine is great, too. Now if can
only get some sleep.
Ronald Lerner
Milledgeville, Georgia
Time Is Money
T have read letters in your mag-
azine from pioneerin;
tosh buyers complain
how much they paid
Macs. However, they fa
sider the benefits they ob-
tained from having a Mz
lier than subsequent bu’
my humble opinion, the
sates for the ehishen price pa aid
for the Mac.
For example, in June of last
year I decided to write a book.
I started writing it using my old
method; that is, | wrote the f
draft ay ha and, gave it to my sec-
ig, correctes dand
rev! ed the results, returned
the manuscript to the secretary
for typing, and so on. I soon re-
alized that this method, which
worked well for short a
would never do for a book that
Thad committed to finish in
three months. Consequently, I
started looking for a computer.
I had never used a computer;
in fact, | had an uncon:
animosity toward the m:
rious machines. Howe!
knew I needed one to finish the
book in time. I went to a com-
puter store and started playing
with a Mac. I liked it right away.
Within 3 hours of unpacking
that incredible r
writing my book.
Sure I made
(continues on page 34)
AN ERGONOMIC
WORKSTATION FOR MACINTOSH
THAT MEANS BUSINESS
Ergotron’s new Maclilt” is the professional ergonomic
workstation that provides the utmost in operator
flexibility and viewing comfort. With a silky-smooth, one
hand motion, your Maci can be adjusted to relieve
operator stress, ease neck, back and eye strain, and
special bracket is provided to
‘oviding additional
increase productivity.
mount your external dis|
convenience and savings in desk space. The MacTilt by
Ergotron” elevates the Macintosh approximately 4”, and
provides 30° tilt/360° rotation at the touch ofa finger
for only $99.95. If you would like to receive more
information on this exciting new product visit your Apple
Computer Dealer or contact Ergotron at (800) 328-9839.
S2e@e@ ia
PO. Box 17013 © Minneapolis, MN, USA 55417
Ergotron is a registered trademark of Ergotron, Inc. MacTit is a trademark of Ergotron, Inc.
‘Macintosh is a trademark licensed to Apple Computer, Inc,
TROM,
Circle 83 on reader service card
30 September 1985
CLEO is your
SNA or BSC Gateway
| f
| | ° | | | | |
Connect your IBM, Apple, Tandy,
Zenith, A.T.&T., Hewlett-Packard,
Televideo, NCR, IMS, SUN, or other
DOS or UNIX-based system to
another micro or to your mainframe
with CLEO Software.
Now you can connect your PC LAN, too!
For details call: 1(800) 233-CLEO
In Illinois 1(815) 397-8110
CLEOSS
CLEO Software
a division of Phone 1, Inc.
1639 North Alpine Road
Rockford, IL 61107
TELEX 703639
CLEO and3780Plus are registered trademarks of CLEO Software,
IBM Is a registered trademark rational Business Machines Corporation; Apple is a registered trademark
of Apple Computer: UNIX is a red trademark of A‘LAT. Technologies, Inc,
Circle 329 on reader service card
Let's get right to the point:
. the compute for the rest ofus
can bring oui the best in us.
All it takes-is your Mac, your
imagination, and Macworld
as your guide. And, of course,
the tip of your finger. Experts
have called the Macintosh the
only “whole-brain” computer.
|_.—--S0._here’s.a. chance for you.to
use your entire cerebral cre-
ativity with push-button ease.
With more:than $20,000 be-
ing awarded to winners of the
Macworld Art Contest for your
Macintosh graphics published
in this magazine, you could
profit considerably from your. . .
subscription ‘to Macworld.
Which brings us to the next
point. Right now, unleash your
fingertips anil remove the post-
paid card facing this page.
Complete. Mail. Compute! Let
your fingers do the talking.
MACWORLD
Subscribe "5! "!
< send me Afacworld, the Macintosh Magazine
Now C] $24 for 1 year (12 monthly issues)
S we SAVE EVEN MORE!
[1 846 for 2 years (24 issues)
Name
off the
St
cover price
Address
City Sate Zap
Please allow 6 to 8 weeks for delivery of your first issue. Foreign orders
must be prepaid in U.S, funds. Outside the U.S. and Canada, rates are $36
per year for surface mail or $84 per year for airmail,
Offer expires December 31, 1985. 4ASEI
MACWORLD
Order Now to Take
Advantage of This -
Limited Time Offer! Subscribe YES! Please send me Macworld, the Macintosh Magazine
VISA and MasterCard Now 7] $24 for | year (12 monthly issues)
Accepted! EN MORE!
Call TOLL FREE: (] $46 for 2 years (24 issues)
800/972-3100
(in Nebraska
402/895-7284)
Please allow 6 to 8 weeks for delivery of your first issue. Foreign orders
must be prepaid in U.S, funds. Outside the U.S. and Canada, cates are $36
per year for surface mail or $84 per year for airmail.
Offer expires December 31, 1985. ase)
MACWORLD
NO POSTAGE
NECESSARY
IF MAILED IN
UNITED STATES
BUSINESS REPLY CARD
FIRST CLASS PERMIT NO. 1262 BOULDER, CO
POSTAGE WILL BE PAID BY ADDRESSEE
Macworld
Subscription Department
P.O. Box 51666
Boulder, Colorado 80321-1666
NO POSTAGE
NECESSARY
IF MAILED IN
UNITED STATES
BUSINESS REPLY CARD
FIRST CLASS PERMIT NO. 1262 BOULDER, CO
POSTAGE WILL BE PAID BY ADDRESSEE
Macworld
Subscription Department
P.O. Box 51666
Boulder, Colorado 80321-1666
SUDDENLY THERE'S NEON"
IT PUTS PROGRAMMING IN A WHOLE NEW LIGHT.
Hidden within your Mac is the pro-
gramming power, flexibility, and speed
to match your imagination. Neon is
your key to this object-oriented world.
Based on the same design philosophy
as the Mac itself, Neon lets you create
and command objects—program mod-
ules that you build, perfect, and add to
your personal collection of tools. In this
Smalltalk-like environment, you wield
the power to quickly assemble and test
ideas, tuning as you go for maximum
speed and efficiency.
Neon is lean and works well in 128K.
Dynamic overlays multiply this capacity
for the fattest Mac you can use. Neon is
easy to work with from the
beginning, and quickly puts
you at the leading edge of
professional software
development. With Neon,
you're already in the soft-
ware business because there
are no licensing fees. Ever.
If you are about to pro-
gram for the first time, you'll
appreciate the comprehen-
sive manual by
Danny Goodman
Circle 246 on reader service card
that guides you through the commands
and concepts. For the’professional,
Neon is the only choice.
Created by Kriya Systems, Inc. for the
development of our Typing Tutor III” key-
board instruction program, Neon is your
answer to software artistry with the Mac.
Call 1-800-621-0660 now with Visa or
MasterCard, or send your check to Kriya
Systems, Inc. 505 N. Lake Shore Drive,
Suite 5510, Chicago, IL 60611, (312) 822-0624,
to order your copy of Neon. The price
is $299. As a special introductory offer,
you may purchase Neon and full docu-
mentation through June 30, 1985 for
$155, including shipping and handling.
Marry a Laserjet
to your Mac.
With LASERSTART. The completely compatible
printer driver.
Your Macintosh teamed with Hewlett-Packard’s
LaserJet. A combination designed to deliver—super speed,
ultra quiet—spectacular graphics and laser quality text,
perfect to the letter. All you need is LASERSTART software
for a LaserJet marriage made in paradise.
$95 at your Hewiet!-Packard dealer. Package comes complete with soltware
rir
FIT) SoftStyle’
SoftStyle, Inc. » 7192 Kalanianaole Hwy. » Suite 205
Honolulu, Hawaii 96825 « Toll free (800) 367-5600
Circle 260 on reader service card
R, for MacPaint and MacWrite!
Oo Mac Measure ====a{ — 2.750" | 10.266"
Mac Measure-- a desk accessory that displays your h
current pointer position in inches, cm., or screen dots.
Ss Mac Measure SS 0 1.125" | 2 27°
Also displays the length and angle +
of lines as you draw: Ae rae
SS Mac Measure Sse] — 1.000" [1 0.144"
Displays the size of boxes
marquees and ellipses
as you stretch them:
Use it with BASIC or Pascal to: + Choose the right x and y the first time. » Layout screen displays.
(CEESE = Precisely seale drawings.» Creal laomelic drawings. = Design forms. )
Mac RTL- for Right To Left writing.
+ Adesk accessory that converts MacWrite into a Right to Left word processor
for use with Hebrew and other RTL languages.”
+ Text appears on screen and printer** in the correct RTL order.
+ Use any of MacWrite's features to control the text size, margins, and tabs.
“Veta ont sod Not eurenty compte wih Laverton
Foundation Systems Order Now!
P.O. Box 18308-M Mac Measure:
Mac RTL:
Minneapolis, MN 55418
‘Minn, residents add 6% tax
(800) 328-3890
MacPaing, Mac Writs, and Laser
(800) 682-3816
(612) 789-3793 ae uaderarks of Apple Compt
$24.95
$49.95
Circle 23 on reader service card
34 September 1985
Letters
(continued from page 30)
mistakes and even lost a docu-
ment or two, but was using a
computer and liking it
thoroughly.
I went on to finish the book,
which, incidentally, became a
best-seller in Panama. I could
never have finished it in the re-
quired time without the Mac,
It’s true that when I bought
the Mac, I paid $1000 more than
1 would pay now, but what 1
have achieved with it since then
more than compensates for the
additional cost.
I might never ha
the world of computer
Mac had not been invented.
Ravil Arias de Para
Panama City, Panama
Putting Up with Genius
All those reasons David Bun-
nell mentioned for owning a
: [“Does the Mac Mean Busi-
2” Macworld, March 1985]
can easily be justified, but |
doubt more and more whether
the Mac truly has
use, Apple would like to give a
business image to an egg-
wool milk-sow, a computer that
has always leaned toward the
artistic, | remember when the
first Macs appeared here a little
over a year ago; you had to fight
through seven layers of small
boys to geta look at the screen.
I wouldn't have bought one
then exclusively for busines
use, and knowing the machine
better now, I wouldn't do so
yet.
Professionals will not put up:
with the Me huffling and
other idiosyncrasies. The Mac
is a great little machine, but pa-
tient indulgence is often re-
quired to put up with its
genit
Hansjorg W. Zeller
Zurich, Switzerland
The Early Word Catches
the Bugs
Word is typical untested Micro-
soft software. Among the 15
bugs and seven shortcomings:
that I have written to Microsoft
about, the following are the
most troublesome.
The program abandons the
Macintosh’s what
what-you-get capability. T!
only way to check header and
footer placement, for instance,
is to print the document, Even
the Apple I] could show page
breaks, page numbers, head-
ers, footers, and footnotes on
screen.
Since Word underlines car-
riage returns, you cannot sim-
ply select a line or a paragraph
and underline it. You mus
lect the text by dragging from
the first character to the last
character.
The program lacks macros.
Deleting 1586 carriage returns
from an imported document
took hours, On my trusty Apple
Il, it would have taken a couple
of minutes with macros. Along
the same line, the only way to
add carriage returns for an up-
load to CompuServe is to insert
them by hand because Word
doesn't have a print-to-disk op-
tion, which most word proces-
sors have.
Microsoft must know that
Word is slow to the point of
being unusable on a 128K Mac.
Sometimes it accepts a typed
character only once every 5
seconds, even in Screen Draft
mode, It prints only four pages
per hour in high-resolution
mode,
In summary, I think Word is
a second-rate word processor
that Microsoft released too
soon and that the company,
needs to fix with a version L.1
Russ Coffman
Dunwoody, Georgia
Discouraging Word
One of Word's worst problems
is its inability to handle docu-
ments wider than the Macin-
tosh screen. Trying to set up
the margins for a 7-inch-wide
document was an exercise in
frustration; the method for
sing the ruler is neither self-
explanatory nor well docu-
mented, The secret seems to be
in setting the left and right mar-
gins so that they total 2.5
inches, You can print a 7-inch
document by setting a left mar-
gin of 0.8 inch and a right mar-
gin of 1,7 inches; it doesn’t
seem to matter that the total
width of 9.5 inchi an inch
wider than your paper. The
document prints out with a left
margin of 0.8 inch and a right
margin of 0,7 inch.
In addition, horizontal scroll-
by typing the document the
width of the screen and—when
you're finished—selecting the
text and moving the margins.
Another Word bug c
out when you add footnotes to
a document that is in a 10-point
font, Whenever you return to
your document from the foot
note, the program converts font
size from 10-point to 12-point.
The only simple solution is to
type the document in 12-point
type and change it to 10-point
when you're done.
Now that MacWrite has been
improved, I’m not sure that i
as weak as critics say, In many
ways I preter it to Word.
Please keep up the excellent
quality of your magazine. With-
out it my Mac would not be half
the fun,
Peter Yudkin
Somerton Park, South
stralia
Australia
Areliable source has tipped us
about another Word oddity.
The LaserWriter prints out
boldjace text in a Word docu-
ment with unsightly extra
space between words. Effec-
lively, this quirk means that
Jou have to change boldface
wpe to plain or italic when
preparing Word text for Laser-
Writer printing. Ed.
Lette;
5 De Haro
St, San Francisco, CA 94107,
or sent electronically to
CompuServe 70370,702 or
The Source BOW440. 0
Marry a Toshiba
to your Mac.
With TOSHSTART™ The completely compatible
printer driver.
Macintoshiba! Now you can put Macintosh in touch
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speed draft text printing, and perfectly translated graphics
through Toshiba's 24-pin dot matrix. Plus fonts galore,
particularly when you plug in font cartridges for the P351.
Macintosh and Toshiba “3-in-one” printers with TOSHSTART.
You'll love the versatility. All you need is TOSHSTART for a
software marriage made in paradise.
‘$45 suggested retail. Requires a standard Macintosh printer cable
and a Toshiba P1340, P1351, or P51 printer with a serial interface
Fir] SoftStyle
SoftStyle, Inc. » 7192 Kalanianaole Hwy. « Suite 205
Honolulu, Hawaii 96825 « Toll free (800) 367-5600
Circle 339 on reader service card
COPY IT MAC™
¢ BACKS UP PROTECTED SOFTWARE!
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Circle 175 on reader service card
Macworld 35
oO
iver’
—
3)
§ Comp
Two-lor-one
special.
Tired of the perplexing decision
about which desk-top computer
to buy?
We don’t blame you. Many people
are familiar with the sophistication,
power and advanced technology of
the Macintosh. Others admire the
IBM PC and its library of almost
10,000 software programs.
So which computer should you
buy?
Well, now MacCharlie from Dayna
Communications gives you an easy
answer. Because with MacCharlie,
your Macintosh becomes compatible
with IBM PC software—and you
benefit from the best of both worlds,
MacCharlie actually enhances
IBM PC software. Your Macintosh
menu bar and window sizing are
still active with the mouse. So now
you have use of options like the
clipboard, calculator and notepad
with IBM PC software,
And through MacCharlie, you can
link Macintosh to IBM serial net-
works and mainframes. Data files
are also transferable from Macintosh
to IBM and vice versa. Even if you
have already taken the plunge into
the IBM PC world, you now have
the means to advance to Macintosh
and still keep your software library
intact.
So have your Macintosh and IBM
PC software too, with MacCharlie,
and enjoy the best of both worlds.
MacCharlie.
by Dayna Communications
For more information, call Operator 15 toll-free, 1-800-531-0600.
(In Utah, call 801-531-0600.)
MacCharlie is a product of Dayna Communications, 50S. Ma
Salt Lake City, Utah 84144
Apple isa trademark of Apple Computer, Inc, Macintosh is a trademark licensed to Apple Computer, Inc. IBM is a registered trademark of International Husiness Machines Corporation
Circle 232 on reader service card
CORVUS INTRODUCES
SHARED STORAGE.
FOR THEREST OF THE OFFICE.
Witout mass storage thatevery a floppy could never do, With Omni- ) capability. Plus, you get
Macintosh can access, your net- Drive and OmniTalk, your Macintosh ae three levels of protec-
worked office won't have aprayer. Office has faster access to wee tion to keep your files safe.
Because you'll stillhave to software and data, greater And with the Corvus 126MB
share data by swapping floppies. storage capacity,even hard disk, it all costs less per
And just consider easier back-up megabyte than any other
how fast a floppy 7 _ system. You see, Corvus has
disk fills up with an : “more experience net-
entire workgroup working than anyone
compiling data. else. No one offers
To share information, more, because no
you have to get those 1 one can.
floppies neatly Bd So take it from us.
stacked, sorted and - Ifyou’re going to add people
cataloged. to your new Macintosh
Something Office, add the mass storage
your computer system that every-
should do for you. one can use.
Which is OmniDrive
why we've introduced from Corvus.
OmniTalk software. It
lets you network your Mac-
intosh Office and LaserWriter
printer with an Omni-
Drive hard disk.So you
Then your
' Macintoshes
% can really
Oy ay start talkin’
business.
can store all your files For more
in one place. And share information, call
information whenever you want, (800) 4-CORVUS.
with whomever you want.
Without turning your
floppies into little frisbees. Several
people can even access the same
information at once—something
Circle 206 on reader service card
Macworld View
Macintosh typesetting shops, public-domain
utilities, a world atlas at the click
of a mouse, and more
Edited by Herschel Schmedick
The news this month suggests
that the 512K Macintosh, the
LaserWriter, and high-
powered integrated software
have picked up the baton
Srom the original frontrun-
ning hardware and software.
LaserWriters are showing
up next to copy machines at
copy centers, Latin American
universities bave purchased
6000 512K Macs, Mac music
programs are hooking up with
synthesizers, and people are
Jinding new ways to express
themselves with their
machines.
Your contributions are wel-
come. Macworld pays up to
$50 for each item published.
Send your contributions to
Macworld View, 555 De Haro
St, San Francisco, CA 94107.
All published submr ms be-
come the property of Mac-
world. / look forward to hear-
ing from you.
Macworld
South of the
Border
tlt, lt, tl, sill, il, ills.
Apple's University Consortium
Program is gaining momentum
south of the border, The Latin
American consortium consists
of schools in Mexico, Puerto
Rico, Venezuela, Chile, Peru,
and Colombia. As in Europe
and North America, Apple is of-
fering selected schools in those
countries discount pricing,
technical support, and the
slickest personal computer in
the west. Metropolitan Univer-
sity in Caracas, Venezuela,
agreed to purchase 6000 512K
Macs over a three-year period,
with 4000 to be delivered this
year. This was the university's
39
first purchase of personal com-
puters, and school officials did
extensive evaluation of other
computer systems, including
IBM and Hewlett-Packard, be-
fore choosing the Mae. As with
the other consortium univer-
sities in North America and Eu-
rope, students and faculty re-
ceive about a 40 percent
discount. Besides the Macs, the
university ordered some Macin-
tosh XLs, and 75 percent of the
machines will come equipped
with an Imagewriter and an ex-
ternal disk drive. Each student
and instructor will have a Mac
at home.
In addition the Monterrey In-
stitute of Technology in Mexico
City, which previously used Ap-
ple Is, has committed funds to
buy 1000 Macs, and the Catholic
ity of Chile will pur-
¢ 1000 machines over a
ir period. The choice
of the Mac by these schools in-
dicates that Apple is winning
converts worldwide,
ASE AE AB ES BS
New Laser
Fonts
The LaserWriter is edging
closer to becoming a real type-
setting machine with the addi-
tion of several new typefaces to
the printer's font library. By the
end of the year Palatino, Op-
tima, ITC Bookman, ITC Avant-
Garde Gothic, ITC Zapf Chane-
ery, American Typewriter, Cen-
tury Schoolbook, ITC Souvenir,
Glypha, and ITC Zapf Dingbat
will be available for the Laser-
Writer, Each of these typefaces
will have an equivalent screen
typeface for the Mac in five
Liz Bond, marketing man-
ager of Adobe Systems, the
company that created Postscript
(the language the LaserWriter
uses to print text and graphics),
explains that these typefaces
were chosen to complement
Helvetica and Times Roman,
the original set of typefaces re-
leased for the LaserWriter.
In the Public
Domain
a real Eo
In the old days utilities were
necessities provided by uncar-
ing monopolies. Now, in the
computer age, utilities are
small but appreciated pro-
grams, usually produced on a
shoestring budget, that make
computing more convenient.
Many useful utilities are avail-
able from user groups and
MicroNet Apple User's Group
(MAUG) on CompuServe. A
good example is Bill Atkinson's
Screen Maker, found in
MAUGss Data Library 5 as
SCRMAK.HEX. The program
lets you replace the startup
sereen (“Welcome to Macin-
tosh”) with one of your own
design.
Another program, Menu Edi-
tor (MENUED.HCX in Data Li-
brary 5 of MAUG), by Andy
Hertzfeld, lets you assign %-key
equivalents to menu options.
‘Two suggestions: always have
the Menu Editor on the same
disk as the program you are
customizing, and always select
Save from the File menu before
quitting the program if you
want to preserve your
modifications.
While many helpful desk ac-
cessory utilities are available,
two in particular are worth
mentioning. Transfer,
TRANS2.HCX in Data Library 4,
pas: ou from one applica-
tion to another without going
back to the Finder. The time
saved is significant, to say the
least. David Dunham's Diskinfo
desk accessory, DSKIDA.HCX
or DSKINEDOC in Data Library
3, allows you to check the
amount of free RAM and disk
space, the size of every file, and
other information. Best of all,
you can delete files from within
an application to free up disk
space or just to clean house.
With Transfer and DiskInfo in
the Apple menu, you can avoid
unnecessary trips to the Finder.
—Robert C. Eckbarat
Industrial
Light and
Macintosh
Would Luke Skywalker use a
Mac? Of course, and the Em-
pire’s starships would be fully
equipped Macintosh offices,
complete with laser printers for
sending finely printed docu-
ments throughout the galaxy.
As for Chewbacca, how could
that hairy fellow possibly oper-
ate a computer unless he laid
his paw on a mouse? If the en-
Craig Hosoda
tire cast of Star Wars is poten-
tial Mac partisans, what about
the folks at Lucasfilm, who cre-
ated those characte
tered throughout the
County, California, facilities of
George Lucas’s entertainment
empire are numerous Macs,
now being used for word pro-
Macworld 41
cessing, storyboarding, and
other business tasks. At Indus-
trial Light and Magic, the spe-
cial effects arm of the company,
programmer Craig Hosoda has
begun to work up a system that
can be run froma Mac with
MacTerminal to control mo-
tion of the special effects cam-
eras and scale models.
The Lucasfilm games divi-
sion is not currently developing
home video games for the Mac-
intosh, but according to pro-
grammer David Levine, that's
primarily because there are
“not enough Macs out in the
market to make it feasible. I
hope that the Mac really takes
off, but on the other hand, as a
game designer, the lack of dedi-
cated processors for graphics,
sound, and faster input and out-
put on the Mac makes it diffi-
cult to do the kinds of real-time
simulation games we do. Get-
ting all that stuff working with
one 68000 processor is pretty
tough.” Levine thinks that the
best games on the Mac will be
interactive games in which sev-
eral players participate on a
network.
“We have one big disadvan-
tage when it comes to creating
new software. Hundreds of
movie theaters around the
world show our boss's state-of-
the-art software, so every game
we produce has to be pretty
sensational."—Jeffrey S. Young
6666626 ee
Electronic
Atlas
Software Concepts of Wal-
lingford, Connecticut, has
come up with the electronic
equivalent of a world atlas. In-
stead of spinning a globe or
bunting through the vast index
of a 10-pound atlas of the world,
you can look up maps of coun-
tries, states, and cities by typing
in aname and zooming in on
ctions of a map. You can mag-
nify portions of the map up to
five times. The maps are linked
to a database of fact sheets on
2500 cities. Distances between
cities or countries can be calcu-
lated automatically in miles,
nautical miles, or kilometers
An interesting aspect of this
product is the Phoenix Plan, a
unique marketing concept. The
company’s president, William J.
‘Tobin, devised a clever way to
let people sample a special ver-
sion of the product in their
homes or offices, You can use
the program on three occa-
sions for 30-minute sessions to
help you decide if you want to
purchase Ad/as. The fourth
u try to run the pro-
gram, it refuses to start up. You
can obtain the trial version by
sending $6.95 to Software Con-
cepts, RO. Box 3323, Wal-
lingford, CT 06494, or check
with your local Macintosh
dealer. If you like the program,
you call the company, purchase
‘the program via credit card,
and get the code to unlock the
program, If you decide not to
buy the program, you can refor-
mat the disk for your own use.
— Janet McCandless
new enterprise could take.
Krishna Copy aims its Laser-
Writer services at students,
small-business owners, and
graphic artists who occasion-
ally need to print outa thesis, a
business proposal, or camera-
ready art
512K Macs, a |
ThunderScan digitizer. kr fakin
charges $6 per hour for the
Macs, which can be used to
prepare files for the Laser-
Writer, and 30 cents per page
for printing. The store provides
the necessary software, a pro-
gram that installs the Laser
Writer fonts and printer driver
on disk, to alter customers’
word processing programs to
work with the LaserWriter. It
also has an IBM PC and transla-
tion software that enables PC
owners to use the LaserWriter.
‘Translation costs $35 per hour;
a 20-page paper takes about 15
minutes to convert, according
to Krishna staff.
On the other side of town,
Cleo’s Duplication Service pur-
sues a different tac
LaserWriter bt
toward commercial accounts,
says David Marshall, Cleo's op-
erations manager, who's a grad-
uate student in computer sci-
ence at the University of
California. Cleo’s is going head
to head against typesetting op-
erations, courting large, mostly
computer-related companies
that in the past have brought
their typesetting busines:
documentation, newsletters,
forms—to the type shops.
Cleo’s prices favor people
who print large documents:
$3.50 per page for 1 page, $1.80
per page for 2 to 3 pages, $1.35
per page for 4 to 7 pages, on
he aly unis two
e
Laser Copia
It looks like the LaserWriter has
spawned a new subspecies of
business: inexpensive typeset-
ting shops. Two copy centers in
Berkeley, California, may fore-
shadow two of the forms this
down to 45 cents per page for
500 pages or more. To induce
customers to use the store’s
photocopying facilities for
printing, Cleo's gives rebates of
up to 80 cents of free copying
for each dollar spent on type-
setting. Cleo’s lends Macs free
of charge to its larger custom-
ers, and the company is install-
ing three data lines to enable
customers to phone in their
work,
As David Marshall explains,
“Right now the LaserWriter is a
boon for small print shops. The
typesetting industry is losing
some of its work, and it'll have
to get up and start running to
try to match our setup” No
doubt it will. And no doubt
we've seen only the merest be-
ginning of some of the ide:
entrepreneurs will come up
with for putting LaserWriter
technology to work.
—j. Van Norden
Moscow
Macintosh
Se Se St en SS He Re
repenain
Aeayerenneeuon XY
wreaat
et
| 2umem
The Soviet Union
has not
signed a contract with Apple to
purchase Macs, but Profes
Tom J. Lewis of Louisiana Tech
University in Ruston, Louisiana,
is Russifying the Mac for his
comrades.
ising the Apple’s
Font Editor, Lewis created four
Cyrillic fonts—Mos
Kazan, and Ode:
42 September 1985
‘ow, Gorky,
a—1N Various
zes. With the Resource Editor
and Screen Maker uti
Sanjay Sakbuja of
create a personal
publishing center
where customers keep
dozens of Mach
loshes, LaserWriter:
and copy machines
busy
Lewis created a Russian-
language version of MacWrite
and the Macintosh System and
Finder files, Mos
rer Geneva and New York
as the system fonts, and all
menus, dialog boxes, and alert
i sidering cony
other applications to Russian,
and he is extending his font de-
velopment to more arcane lan-
guages. He is currently design-
ing a font based on Mayan
hieroglyphies. The Font Editor,
the Resource Editor, and Screen
Maker are all available on
CompuServe or from user
groups.
Krishna Copy hopes to
New Music
While the current batch of mu-
ic programs for the Macintosh
gives you the equivalent of
word processing for music
composition, creating music
with a mouse anda computer
keyboard leaves much to be de-
sired. Occasionally you might
find a Mac performing in pub-
lic, but most serious musicians
agree that the Mac’s four-voice
sound reproduction capabili-
ties are limited. The key to
overcoming the Mac’s limita-
alled the
musical instrument digital in-
terface (MIDI). By attaching a
MIDI box to one of the Mac's
receive encoded musical mes-
sages to and from an instru-
ment connected to the MIDI
companies are ac:
tively working on MIDI prod-
ucts for the Mac, including
Macromind, the originator of
Hayden Software's Music-
Works; Mark of the Unicorn,
developer of Professional
Compos ‘lectronic
creator of Music Construction
Set; and Musicworks, not to be
confused with the program of
the same name.
The MIDI products enter
your compositions from a syn-
thesizer keyboard and store
them on the Mac as well as play
back creations, using up to 16
tracks of synthesizer output.
Just play on and let the Mac
commit your creations to
Macworld = 43
REPETITIVE
NOW YOU C
ONCE AN
| lawyers,
marketing and sales executives,
real estate agents, and anybody
else who repeatedly, repetitively
prepares letters or documents
that are in the same vein-yet
never identical
Oh, the drudgery of continually preparing
documents that repeat themselves ~yet are never
so alike that you can either duplicate them or
reduce them to form letter proportions. All those
words, all those figures, all those hours spent
scribbling, patching, rearranging, It's all over.
Glory be!
Introducing the Document Modeler from
‘The Model Office Company.
Although it is crystal clear just what our
remarkable new productivity tool does, just how
dramatic is its impact? Do we describe it as
revolutionary? As a radical advance? Or do we peg
it more modestly?
i o know: if you have to write
ewhere between
ginal creat
Its ancestry. The Document M
might well be termed revolutionary; there's
certainly nothing like it, However, “revolutionary”
implies throwing over the traces completely and
the Document Modeler does owe its origins to
earlier marvels of the computer age.
Such as word processing—although it goes
way beyond word processing (see example).
The Document Modeler is also more than
a spreadsheet. It can calculate, recalculate and
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file, Overdue days nite. overdue days | findicate the number of days the eccount is }
are counted {rom lore counted from | Jouerdue:
the last day of the the last day of the bl
month following the month rovowing the | egy
month of imaicing. [>] month of nvotcing, [-) 5 Bh FI
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Door tr. Smith Dear tir Smith i]
(ur recaras inaicote thet your eccount of $5,000.00
All kinds of documents, big or small, are a breeze. Collection leiters, for example, (No doubt you'll have different needs, but ihe
principle's the same). Affer creating the model, the credit manager turns over the job to a worker bee. As ihe simple prompts are
‘answered (Screens #1 and #2) the letter is composed a block at a time. The reference section warns of potential piffalls and gives
format numbers with the best of them. But it
goes further— fluently molding and manipulating
words, sentences and paragraphs as well.
Producing impeccable documents with words and
figures mixed = exactly how you want them
id, Nothing else will do as much.
‘The Document Modeler is also much like
an expert system. Except that its “just plain
folks’ -a professor going for a beer with the
boys, More street smart and flexible than an
expert system, it allows for the umpteen variables
of the business world and doesn’t demand
fluency in a cryptic computer language.
How it works. As an expert in your field,
the Document Modeler makes it easy for you to
write a script that allows for all the eventualities
in a typical document. You don't need to know
anything about programming: Learn a few
simple procedures and you can create model
documents-once and for all,
For ever after, that particular family of
documents can be delegated to somebody less
senior, less experienced, less qualified —and less
expensive,
Basically, all they have to do is answer a
series of prompts such as YES or NO, or make
some multiple-choice selections, or just type in
the particulars requested —all the while using
guidelines and suggestions that appear on the
screen just when they're most useful. All of them
set out by you.
Alternatively, you can chum out meticulously
specific documents yourself. With whatever mix of
standard and unique clauses you need. Without
the drudgery. And in a fraction of the time.
Take a morteage agreement, for example.
With the model prepared by you, and set in
motion by a few prompts, your Macintosh® will
churn out the words, the sentences, the
paragraphs, the entire document. Even the
amortization tables, And they'll all be exactly
right for that particular document. Down to the
JOCUMENTS:
\ DO THEM
FOR ALL.
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Theek with the Door Hr. Smith
a Yes. ON
coming Ceiet) eres one
Nos this person been sont e collection letter
[proulous to this one?
ldepartment to see if
a previous notice
nas noon sent.
‘Our records indicate thet your account of $5,000.00 is 30 deys
‘overdue, Cur accounting policy stipluotes that 6 cherge of 18% per
‘onnum be assessed against overdue accounts, Accordingly, an
‘interest charge of $75.97 hos been added to your account, bringing
HL to a total of $5,073.97,
[ Document This 4a the second notice we heve sent you. If you have net paid
Dear i. Smith {your account within 10 deys, we will refor the matter to our legal
apartment,
‘Our records indicate tht your secount of $5,000.00 ts 30 days
‘overdue Our accounting policy stipluetes (nat @ charge of 18R per
‘sum be assessed against overdue accounts. Accordingly, en
{Interest charge of $73.97 has been edged to your account, bringing
{toa total of $5,07397,
Please give this matter your immediate attention.
Sincerely,
Widgets tne
expert advice along the sca! The built-in math power eliminates errors. Screen #3:
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