MacWorld 8606 June 1986

(Pai ~Qs* - - S ite -—lt‘“(i‘i‘amwS June 1986 _ $3.95 ; The Macintosh”"Magazine Canada $4.95 ; Gi The. Key to Excel Unlocking your database Reviews: Mac Graphics in 3-D Buyer's Guide to Five Hard Disks Visual Tools to Speed Helix Network Options— What's What : Borland’s SideKick and PhoneLink the world, and double your SideKick, The Macintosh Office Manager, now supports MacPlus (128K) and Finder 6.1 for the same low price—$99.95. An upgrade is available from Borland for $19.96. The upgrade is FREE if you purchased SideKick after 12/15/85. For more information, call (408) 438-8400. clear your desk, connect you to productivity for only $99.95 Sisexicx’ The Macintosh” Office Manager,” gets rid of antiques like desktop phone directories, calculators, calendars, notepads, clocks, adding machines, and similar clutter. Sweeps all that off your desk and into your Mac. You can now bring true desktop organization, information manage- ment, and telecommunications to your Mac and do all that while you're running other programs. What PhoneLink* doesforyou bulletin board while using In true multitasking style, other applications. (You need PhoneLink automatically dials & modem for this feature.) for you even while your GB Lets you tap into a full- modem is in use on some featured financial and other task, like sending or scientific calculator that will receiving 4 file. This one let you print out a paper tape cubic-inch piece of hardware — of your work. plugs into your Mac’ssound —_ i Offers you a print spooler port and will dial all your that prints any text file while phone numbers for you. You —_you run other programs. can install your PhoneLink in [ Shows you an instant, stoners ule caer ty ty ene didn't cost. you month—which you can also anything print out. bees nee free with YOUr & Reminds you of important DewEee dates/times/appointments What SideKick does for you _ with a “things-to-do” file. Gi Gives you a full-screen B Alerts you to engagements editor and mini-word with a convenient alarm processor that lets you jot system. down notes, create and edit B Tells you what you're files, and/or be used in spending in telephone conjunction with programs charges by calculating the like MacWrite or MacPaint. cost of every call to whatever @ Provides you with a area code or time zone. telecommunications program © Keeps you aware of that sends and receives data business and travel expenses. from any on-line network or INTERNATIONAL Ue lo dyprene 4585 SCOTS VALLEY ORE SCOTTS VALLE CA 95066. (408) 438-8400 TELEX: 172973 Seki wa regard veda wd Phelan eae of Bod Iranal Lon The Macnch redemar eno Apple Oot In Macs trea Ag (ope, ne Mac ae Mac Pk ae ud Ale Ogee. Car 108 aia ratio! EF IO Circle 381 on reader service card G Gives you a credit card file that tracks entries, balances, and limits. @ Arms you with a report generator that prints out your mailing lists, calendar, or a phone directory. a G Tells you the time with a sweep-hand analog clock. G Gives you instant on-line “Help” with one mouse click. Get both SideKick, The a Macintosh Office Manager and PhonelLink for only $99.95 | SideKick for the Mac is an H electronic leap that projects you and your Mac into the real world. But you're getting much more than that, You're getting SideKick, you're getting PhoneLink, and you're getting our legendary 60-day i money-back guarantee.** SideKick is not copy- protected, It will clear your desk and do miracles for your productivity—and do all that for only $99.95. && Take my compliments as a user. When I see SideKick, I know I want it. Jean-Louis Gassée, VP, Product Development, Apple Computer SideKick is the first product for the Mac that begins to make real the promise of an electronic desktop. Ties eee J Rush me SideKick and PhoneLink at $99 °° To order by phone, or for a dealer nearest you, call (800) 255-8008 in CA cal (800) 742-1133 — Sidekick/PhoneLink at $99.95 $ —_ Outside USA add $10 per copy. CA and MA res. add sales tax $_ ‘Amount Enclosed (ae Payment VISA MC Bank Drafl Check Credit Card Exp Date (ie Card # (CEE TT WOT COPY PROTECTED 60-DAY MONEY-BACK GUARANTEE** Name: Shipping Adress: Cir State: Telephone. CODs and purchase onters WILL NOT be accepted ‘by Bovland. Ouiside USA make payment by credit oF inteavonal Posal Money Order. FES, it within 60 days of purchase this product nol perio in accordance wilh ow clams, call our customer seruce department and we wit hind. 2p: MACWOR June 1986 Getting Started 88 Forms Following Function Gordon McComb Create forms that get the job done: an introduction to the rules and tools of good form design in the electronic age. Review 94 3-D InDepth Al Gini A well-rounded look at four three- ” dimensional graphics programs— 2 Mac3D, MacSpace, Easy3D, and MacModel-—that offer sophisticated CAD features on the Mac. 102 Hard Decisions Jim Heid A guide to hard disk buying in the post-Mac Plus era and reviews of five internal and external hard disks: the HyperDrive 20, Levco’s OverDrive, the MicahDrive AT, MacBottom, and the Paradise Mac 10, 110 FORTRAN ’s New Life on the Mac Emil Flock and Miriam Flock Take a look at Microsoft's Macintosh yersion of FORTRAN, the professional- strength language favored by programmers who earned their stripes in mainframe computing. 116 120 126 13 25 39 45 63 The Macintosh"Magazine Hands On The Macro Key to Excel Databases Danny Goodman Unlock Excel's database power with an easy-to-use data-entry form that " files your information in the right cells _- automatically, a The Well-Tiled Abacus David L. Foster Helix’s visual language lets you easily build the database you need. State of the Art Expanding Your Network Options David Needle What networks can do for you: a comprehensive survey of the diverse network strategies and products now available for the Macintosh, Departments The Challenge of CD ROM David Bunnell Talking Heads Steven Levy ” Note Pad. i Paul Heckel A software developer considers the: user interface as intellectual property. Letters Macworld View The Mac in Japan, Pascal update, courseware distribution, the new MacWorkStation, and other news and notes for the Macintosh community. 75 Get Info Fe cworld’s tutor answers questions Edited by Erfert Nielson =TopDesk Autilitarian disk that includes seven time-saving desk accessories. =MacIndexer Mac publishers can now automate the time-consuming task of compiling an index. = Enchanted Scepters A magical mixture of words, pictures, and sounds makes up a new kind of game. =Racter If you believe programs should be sane and not heard, then Racter is not for you. =TimeBase This time-management program lets you look at the big picture when you're scheduling appointments. "Mindshadow Discover your identity ina challenging text-and-graphics adventure. on Knowing how a form will be used is the ticket to successful Mac form design. “Forms Following Function,” page 88, fills you in on the details. 171 176 177 PREGRO REESE Get the specs ona score of Mac network products that can bring you happier LANdings. See “Ex- panding Your Network Options,” page 126. aii An exchange of Macintosh discoveries, including undocumented Fony/DA Mover features, a BASIC routine that puts the time on the menu bar, and a method for printing a series of Microsoft Word documents without quitting the program. Macworld Directory Indexes Advertisers Products Photo/illustration credits Mark Hanauer, 63; John Hersey, 88-89; Ed Kashi, 65; Jeffery Newbury, 117; Brian Smale, 67; Fred Stimson; cover, 94-95, 102, 116-117, 121, 126-128, 130-131; George Steinmetz, 13, 39, 75; David Suter, 25; Mark Ulrich, 45; Denis Waugh, 69; Mick Wiggins, 111, 137, 145, 150. Macworld MACWORLD see On the Cover Accelerate Excel data entry—see “The macro Key to Excel Data- bases,” page 116. MACWORLD David Bunnell Publisher J. Kelley Younger Executive Editor Jerry Borrell Editor Jacqueline Poitier Associate Publisher, Artand Design Editorial Managing Editor: Charles Barrett Associate Editors: Daniel Farber, Adrian Mello Technical Editor: David Ushijima Assistant Editors: J. E. Arcellana, Erfert Nielson Editorial Manager: Janet McCandless Senior Copy Editor: Kathleen Christensen Copy Editors: Nancy E. Dunn, Joe Matazzoni Editorial Assistant: Heidi Mitchell Assistant to the Executive Editor: Gina Vanlue Editorial Secretary: Eileen Drapiza Contributing Editors: Danny Goodman, Jim Heid, Steven Levy, Gordon McComb, Lon Poole, Jeffrey S. Young Artand Design Art Director: Bruce Charonnat Designer: Dennis McLeod Associate Art Director: Christopher Burg Design Associates: Leslie Barton, Victoria Floyd Design Consultant: Design Associates, Inc. iegelman Production Director: Herbert Linden Senior Production Managers: Frances Mann, Lee R. Trevino Editorial Production Manager: Ellyn L. Hament Production Editor: James Felici Ad Traffic: Jayne Boyer Telecommunicators: Mark L. Duran, Susan M. Ford, Virginia Weir 4 June 1986 Display Advertising Supervisor: Georgia George Assistant: Otto Waldorf Research Associate Publisher/Director: Cheryl Woodard Manager: Gary 1. Rocchio Research Analyst: Ralph Ames Assistant: Steven York Corporate Development Manager: Karen Wickre Special Projects: Jeffrey S. Glines International: Karen Dowell Administrative Assistant: Gloria C. Sundin Marketing and Advertising Sales Associate Publisher/Director: James E. Martin Regional Advertising Manager/ No. California (San Francisco), Texas: Penny Rigby (415/861-3861) No. California (San Jose), Northwest: Patricia Nayone (415/861-3861), Midwest: Jeff Edman (312/827-4477) East: Linda Holbrook (617/879-0700) Southeast: Judy Sutter (404/394-0758) Southern Galifornia/Southwest: Michela O'Connor (213/201-5900) Directory/¥s-Page Ads: Niki Stranz Advertising Services Manager: Ray Petsche Assistant to the Director: Loretta Giglione Circulation Director: Penny Ertelt Single-Copy Sales Manager: George Clark Subscription Manager: Gail Egbert Single-Copy Sales: Bill Cox Fulfillment Coordinator: Phil Semler Promotion Coordinator: Doug Norde Administration Director: Janet McGinnis Accounting: Pat Murphy Facilities: joseph Wollenweber Personnel: Shelly Ginenthal Technical: Nancy Canning Assistant to the President: Christina W; Spence Sr Corporate PC World Communications, Inc. David Bunnell Chairman Bartlett R. Rhoades President & CEO Herbert Linden Vice President James E. Martin Vice President Jacqueline Poitier Vice President Cheryl Woodard Vice President Andrew Fluegelman 1943-1985 Founding Editor June 1986 Volume 3, Number 6 Macworld™ (ISSN 0741-8647) is published monthly by PC World Communications, Inc, 555 De Hato St, ‘San Francisco, CA 94107. Subscription rates are $30. for 12 issues, $50 for 24 issues, and $70 for 36 issues Foreign orders mast be prepaid in US. funds with addtional postage. Add 86 per year from Canada and Mexico, aud $12 per year for surface mail or $80 per year for airmail from all other counties. For subscriber service questions cll toll free 800/525- (645 (in Colorado 303/447 9330) or writ: Subscriber Services, PO. Box 54529, Boulder, CO 80822-4529. To place new oners, call $00472.3100 (i. Nebraska 4021895-7284), Second:class postage pail at San Francisco, POSTMASTER. Send address changes wo Macworld, RO. Box 54529, Boulder, CO and business olfices: $55 De Haro St, San Prancisco, CA 94107, 415/861-3861 Macworld isa publication of PC World Communications, Inc Macworld isan independent journal, nt afitated in any way with Apple Computer, Inc Apple i a registered trademark of Apple Computer, Inc. Macintosh is a trademark licensed to Apple ‘Computer, Inc. The following are trademarks of PC World Communications, inc: Note Pad, Macware Reviews, Open Window, Macworld Gallery, Macware News, Macworld Vi Printed in the United States of America ‘Copyright ©1986 PC World Communications, tne All rights reserved. VPA 10" Ways READYSETGO Beats the Competition. You know that Macintosh™’s bit- mapped graphics set it apart from any other PC. But if you communicate without READYSETGO, you have yet to harness the real power of this graphic workstation. READYSETGO lets you dash off resumés, write chart-based memos, publish illustrated newsletters, design brochures, create ads, submit proposals or spin off annual reports—mixing text and graphics with maximum visual feedback from a truly WYSIWYG (What-You-See-Is-What-You-Get) document editor. Now READYSETGO 2.1 unveils new features to make page design even easier and faster. new technique lets you move around documents in any direction—even diagonally—with one click. 2 Now you can insert text blocks in the middle of an existing article. Great for adding those last minute graphics. And new command keys reduce mouse use. 3 [MOreIpAREs ReavyseTGo now lets you create 40-page documents. That's 150% more room to write than the other page layout program. 4 | Still the fastest!) Residing entirely in RAM, READYSETGO is the fastest desktop publisher sold today. 5 You can get up to speed fast using our new Desk DESIGN™ templates. Simply pour text into these pre- formatted, professionally-designed documents—and presto! No time wasted, no drudgery—only $69.95. 6 With the proliferation of hard disks it is nice A versatile document editor supports all your fonts (on the same line), infini cropping, etc. Layout: Leckner Design Associates to know that READYSETGO is not hindered by irritating key disks. 7 mporting pictures a MacPaint | New! Specifications Version 2.1 | Editor Typefaces: all PostScript fonts” Point Sizes: 1-99 Document Size: 1-40 pages* Variable Tabs: 5 with ful editing support* Indents: paragraph, lel Scrolling: up, down, ‘at tight, diagonally; by page or article/block* Text Flow: reflow, vacuum Line Spacing: 1, 1%, 2 or by any point size" Blocks Maximum: 100 (page); 1,000 (document)* Frame Styles: square, oval or circle Solid Block Shades: 4 Rules: solid, broken or hairline Manipetation: insert, delete, duplicate, move or clear* Placement Accuracy: 7/10,000"" Graphics Scaling/Cropping: 1.999%" Print Preview: single page or facing pages General Copy Protection: none* Output Support: LaserWriter, ImageWriter, Linotron 101/P or 300 or any PostScript ice System Requirements: 512k Macintosh, Macintosh Plus Price: $195.00 “Advanced feature files is easier now than ever with Art Grabber+. This desk accessory lets you grab up to full-page MacPaint pictures without leaving READYSETGO. 8 Call us with your questions. We'll help— without charge. 9 (GRRBREE NSIS W's not surprising that—with all its sophistication, including typesetting support— READYSETGO has become the world’s most popular electronic publisher. | () Htistatiataeatee | (IPomelad) guarantee we're so confident about READYSETGO that we're making this offer. Call us now at (212) 989-6442 and order READYSETGO. If for some reason you're not satisfied, return the program to us within 30 days and Manhattan Graphics will refund your money.* “Applies only to purchases made directly frm Manhattan Graphics. Manhattan Graphics 163 Varick Street New York, NY 10013 ReapySetGo ‘The Ultimate Page Processor. Pisce iv a trademark of Adobe Spstems, Ine Linon #4 registered trademark of Allied Cogp. LasceMritcr and Image riter are trademarks of Apple Computer. Inc. Macintesh iy trademark licensed ( Apple Computer, AaGrubhers i trade mark of MacroMfind. READYSETGO and The Climate Page Processor are trademarks of Manhattan Graphies Corp. Circle 2 on reader service card NOW YOU CAN KICK YOUR MONSTERMAC’ OR MACINTOSH INTO OVERDRIVE. LEVCO’S OVERDRIVE HARD DISK SUBSYSTEM. Combined with Apple's Macintosh Plus or Levco's MonsterMac 2 meg upgrade, OverDrive 20 megabyte hard disk system transforms your Macintosh into a powerful, professional work station. Finally, Macintosh owners can have an internal hard disk system that is intelligent, speedy, convenient and reliable. MACINTOSH PLUS COMPATIBLE With the introduction of the Macintosh Plus, Apple defined Small Computer Systems Interface (SCSI) as the standard for high-speed Macintosh peripherals such as hard disk drives. Levco is committed to this ‘standard, and has engineered the OverDrive hard disk system to optimize the new Macintosh technology. With OverDrive, your Macintosh will automatically boot without floppies by using the HFS system built into the Apple 128K ROMs. The system supports multiple partitions, and includes software utilities for disk management. Since the OverDrive SCSI port is functionally identical to that on the Macintosh Plus, generic SCSI utilities and hardware will operate without modification. Levco offers everything you need to kick your Macintosh into OverDrive and into a world of higher performance. Lo 6160 Lusk Blvd. Suite C-203 San Diego, CA 92121 (619) 457-2011 SAVE $75.00! KICK YOUR MACINTOSH INTO OVERDRIVE TODAY! 2 EE Levoo is offering a $75 Customer Use rebate for those who wish Name: to kick their MonsterMiac ‘or Mac Plus into OverDrive Company: before October 31, 1986. Address: dust send this coupon to Levco with your written order for an OverDrive, of phone participating authorized Leveo Use Leveo dealer for an Dealer installed OverDrive 20 i bring the coupon to a Megabyte internal hard Installation Dat: drive system. Call Levco for the participating ‘MonsterBoard Serial Number dealers in your area. ‘Mac Motherboard Serial Number: a Lr errr eel ec Mere Mail completed coupon to: Levco 6160 Lusk Blvd. Suite C-203, San Diego, CA 92121 Ofer void where prohibited by law. One coupon per customer. ‘Monster ang OverOre are rademarts of Levco.Maciniosh and Manish Ps ae trademarks anced to Apole Comte Inc. Circle 493 on reader service card 6 June 1986 Macworld is a member of the CW Communications/Inc. group, the world’s largest publisher of com- puter-related information. The group publishes over 50 computer publications in more than 20 ma- jor countries, Nine million people read one or more of the group's publications each month. Mem- bers of the group include Argen- tina: Computerworld/Argentina; Asia: Asian Computerworld; Aus- tralia: Computerworld Australia, Australian PC World, Macworld; il: DataNews, PC Mundo; China: China Computerworld, China Computerworld Monthly; Denmark: Computerworld/Dan- mark, PC World, Run (Commo- dore); Finland: Mikro; France: Le Monde Informatique, Golden (Apple), OPC (IBM), Theoreme, Distributique; Germany: Com- puterwoche, Infowelt, PC Welt, Computer Business, Run; \taly: Computerworld Italia, PC Maga- zine; Japan: Computerworld Japan; Mexico: Computerworld! Mexico; Netherlands: Computer- world Netherlands, PC World; Norway: Computerworld Norge, PC Mikrodata; Spain: Computer- world/Espana, PC World, Com- modore World; Sweden: Com- puterSweden, MikroDatorn, Svenska PC World; United King: dom: Computer News, PC Bu ness World, Computer Business; Venezuela: Computerworld Vene- zuela; United States: Amiga World, Computerworld, inCider, InfoWorld, Macworld, Micro Marketworld, PC World, Run, 73 Magazine, 80 Micro, Focus Pub- lications, On Communications. ~ PUBLICATION OF CW COMMUNICATIONS. Legal Billing, Professional Time Billing and Bulk Mailer are avail- able at your dealer or from Satori Software. Microsoft Excel. For those who You may speak more softly now. formidable spreadsheet ever to run on a For we are delivering into the hands of personal computer. business, a very big stick. A spreadsheet which is in turn linked Microsoft® Excel for the Macintosh*A —_ with anextraordinary graphics program and financial analysis tool of unprecedented —_a highly capable data filing application. power. ese already consider- First and foremost able powers are magnified Microsoft Excel geometrically by Macros. is the most Which give Microsoft Excel appreciate the uses of power. the capacity to learn your most complex _ stration of the powers of Microsoft Excel. routines. And activate them with a single In the right hands, a potent weapon, keystroke. indeed, in the cause of commerce. Yet for all its ability, Microsoft Excel is We trust you will use it responsibly. simple to learn, simple to use. No complex commands to memorize. No classes to take. The only thing complicated about Mi ft Ex | Microsoft Excel is the problems it can solve. CrOoso ce See your Microsoft dealer for a demon- The rest are history. ‘You can upgrade to Microsoft Excel from Microsoft Multiplan® (Macintosh version) for a suggested retail price of just $200. See any participating Microsoft dealer. For the name of the nearest one, call (800) 426-9400. In Washington State and Alaska, (206) 882-8088. In Canada, call (416) 673-7638. ‘The upgrade offer is good only in the United States and expires on 8/31/86. tmademark of Mieosofe Corporation. ark licensed to Apple Compater Ine So = — —e — — — Se > Dont be overwhelmed The good news is that virtually all of you who follow these things know that Microsoft® Word is by far the most capable word processor you can run on a Macintosh.” The too bad news is that some of you think that means you're not qualified for Word. Well, you don't need to be writing a novel to appreciate the way Word accelerates all the repetitive activities of word processing. In fact, if you've ever needed to combine information from old files in a new one, or if you've ever had to shut down one file just to look at another—then you're ripe for Word. Leave the windows open. For people who've gotten used to the tedium of closing one job before they could open the next, Word's windows are a real eye-opener. Because this feature—an exclusive, we must add—lets you display four different Word documents on screen at one time. And leap rapidly from one to another, cutting and pasting among them. A real time saver, even if you're only composing a memo. If, say, you needed to combine material from your three previous memos into a fourth new one. The training wheels aren't welded on. Some things are best done with mouse and menus. But once you ve worked with a Macintosh for a while, you'll want the option to run commands from the keyboard as well. A faster way to order up everything from opening and closing files and starting a new file, to printing and saving, to changing font styles or page formats. Its an option only Word gives you. Avoid the risk of repeating yourself. For everyone who hates to type the same thing twice, the Glossary alone has been enough to convert them to Word. In the Glossary you can store letterheads, standard disclaimers, the party line. Or oy superiority. mumbo jumbo. All can be instantly retrieved with a keystroke. At the bottom of this ad you'll find trademark info and other legal niceties. Perfect examples of things to keep in your Glossary. Word won't hold you back. If you need to do professional quality word processing on the Macintosh, we're pleased to say your choices are limited. To Microsoft Word. A monopoly you will not mind. Because Word gives you every- thing your literate heart could desire. Noteworthy being unlimited manuscript length. Just keep writing till your disk runs out. Then put in another disk. Word also runs the most popular letter quality printers. As well as the Apple® LaserWriter. For astonishing results. In fact, you can astonish everyone you've ever known with Word's exclusive mail merge feature. Which lets you match form letters with address lists, Putting mass mailing in the reach of anyone who seeks a vast audience. You'll pick up Word fast. We were smart enough to make Word supremely capable. We werent going to be dumb and make it hard. As the designers of more Macintosh applications than anyone else, we give Word the benefit of our unmatched experience. Along with a very comprehensive on-line Help feature. Making Word a very quick study. And if you should ever have a question you can't work out on your own, our telephone support people will walk you through it. So before you process another paragraph, test scribe the program from Microsoft. And never be at a loss for Word. Microsoft Word The High Performance Software™ For the name of your nearest Microsoft dealer, call (800) 426-9400. In Washington State and Alaska, (206) 882-8088. In call (416) 673-7638. Microsoft is 2 reptered trademark and The Hi ‘Computer Ie. Macintosh is 2 trademark of Melntosh Laboratory lnc and i ued ‘with ts express permission. Meet The Perfect Companion For Dinner At Eight: SILVER PALATE C:O-L:L-E:C-T-I-O-N If you enjoyed browsing ee) through recipes from America’s GataMaM) finest restaur i i spending tim Palate Collection, compiled from the renowned Silver P% ee Rosso and the bestselling Dinner at Eight gram enables you to tum an iciously memorable occasion as you cip ther collection, combine shopping lists, and coordinate cooking times for everything from a single serving to an elaborate feast. 7 Now both programs are available in a specia from Rubicon Publishing. Call today for the de For more infor 6300 LaCalma Drive, The Silver Palate Collection is a trademark: licensed to Rubicon Publishing. Dinner at Eight ia trademark of Rubicon Publishing. The Silver Palate Cookbook copyright 1982 by Julce Rous and Sheila Lukin RUBICON POR Lill s H TN VG David Bunnell The Challenge of CD ROM CD ROM promises more than anew standard for data storage—it could replace TV with a new, interactive medium. i The creative media geniuses of the new age will have to be CD ROM literate. I recently attended Microsoft’s First Inter- national Conference on CD ROM (compact disk read-only memory) in Seattle. It was an event that was described by some as the Woodstock of CD ROM~and indeed, it had that air of being a Magical Mystery Tour of the future of information technology. I was scratching my head and wonder- ing if all this was really possible when I bumped into Barry Richman, CEO of Dy- natext Company, a CD ROM production company in Berkeley, California, specializ- ing in medical information. Barry assured me that CD ROMs— those optical, or laser, disks that in their typical 54-inch form can store 550 mega- bytes of multimedia memory—are defi- nitely going to prevail. He believes they're going to become the de facto standard for data storage using laser technology. When Barry speaks, Bunnell listens. Let me tell you about Barry. Barry has become my personal barometer for moni- toring technological trends, a high-tech groundhog who pops up from time to time to let me know when spring will come. In the summer of 1981, Barry had be- come general manager of Osborne/ McGraw-Hill publishing, where I was working as a computer editor. Adam Os- borne had just left to start a computer com- pany, and Barry was the new boss. That August, IBM announced its per- sonal computer. Osborne, along with most people in the computer industry and a ma- jority of the computer press, was very skep- tical about IBM. Everyone maintained that IBM would never be successful because it didn’t understand the personal computer market. They were convinced that the PC itself was no big deal. And they noted that there was no real software for it. I must confess that I was, at least in the very beginning, one of those doubting Thomases. Until Barry returned from an IBM press conference. Laden with press re- leases and photos and bubbling with en- thusiasm, he was crazed with ideas for books about the IBM PC that he thought Osborne/McGraw-Hill should publish. That was the catalyst I needed to emerge from my skepticism and separate myself from my colleagues in the computer industry. I took a second look at the PC. I read the releases, studied the machine, and concluded that Barry was right. Then I took a fortuitous personal step: I left Osborne/McGraw Hill to start PC Magazine. The rest is personal computing history. Look what’s happened to the world since then! And it was because of Barry that I had been able to see the light. So when I ran into him at the Micro- soft CD ROM conference, I had a flash of déja vu. He was full of wild-eyed optimism and—gadzooks!—he had that crazed look in his eye again. Now, this man is an eminently prac- tical thinker, not some starry-eyed prophet. He believes CD ROM is going to succeed because of economics, pure and simple. “Despite the utility of extraordinary increases in density, the future of CD ROM as a publishing medium is only partly re- lated to how much information can be packed per unit volume,” Barry says in an article called “Dense Media and the Future (continues on page 16) Macworld = 13 Nobody Drives Mirror Technologies. The At Mirror Technologies, we've become Macintosh experts by designing storage systems and devices only for the Macintosh. The result is a line of products advanced in concept, quality and reliability. You chose the Mac for its potential as well as its performance. By choosing Mirror Technologies products, you'll finally realize that potential and dramatically increase your performance. The Tape Drive Worth Waiting For. The Magnum Tape 20 will backup and restore data on practically any Mac-compatible hard disk. It's quiet because there’s no need for a cooling fan. It's compact because we designed it to fit on your desktop with the smallest possible footprint. It’s fast because it can backup or restore up to 20 megabytes in just four minutes. And it’s accurate because it simply has to be. Our software update policy allows you to keep up with our latest utilities. When we improve our Magnum Tape 20, you can improve yours. . . Free. Magnum Tape 20 How’d We Put 20 Meg Into Something This Small? It wasn’t easy. But when you use our MagNet 20X™ external 20 Meg hard drive, you'll agree it was worth the effort. We packed speed, portability and great software into the most powerful single or multiuser hard drive around. Plug it straight into your Mac Plus SCSI port. Or get SCSI “Plus” performance from your 512K ; Mac with our FastPort option. The MagNet 20X bundled with MacServe™ ik features print spooling, disk cache, volume partitioning, full or incremental * file backup and true multiuser/multitasking. There's no question why we did it. The only question is how. MagNet 20 External The Money Saving 800K Drive When we first introduced our Magnum 800)" Mac owners snapped it up. That’s understandable. After all, it was not only the first 800K drive for the Mac, it was also very affordable. The Magnum 800 is fully compatible with your 128K, 512K or Mac Plus. It will recognize 400 or 800K formatted disks and write to them accordingly. And it’s priced far less than the comparable Apple drive. One Year Product Warranty We warranty our drives for one full year. That kind of buyer protection is usually available only as an extended warranty, costing as much as $300. It’s our standard warranty and it doesn’t cost you a thing. Naturally, we wouldn't do this if we didn’t have complete confidence in everything we make. Well, we have -+.80 we do. Magnum 800 Your Mac Harder Macintosh Storage Specialists Our MagNet 20. The Full Inside Story. The MagNet 20 internal offers you the capability to build your Mac into a powerhouse computer by internally mounting our drive. Imagine all the speed, portability and convenience of an internally mounted hard drive for considerably less than you would expect to pay the competition. The MagNet 20 also comes bundled with MacServe to give you the power to grow into. Hungry For Power? The MagNet 85 Meg and 172 Meg hard drives combine blistering speed and enormous capacity with tape backup and multiuser/multitasking software to make your Macintosh office an incredibly productive reality. Using voice coil technology, these high capacity drives are three times faster than standard hard drives. Now an entire office of Macs can share data and peripherals for maximum performance and efficiency. The MagNet 85 and 172 can satisfy your hunger for power, no matter how big your appetite. MagNet 20 Internal Great Hard Drives Deserve Great Software. And so do their users. That’s why all our hard drive products come with MacServe™ from InfoSphere™ at no extra cost. MacServe includes some great single user features but also allows multiuser access to your Mac. With our MagNet drives and their MacServe software, you'll have the kind of power and performance you and your Mac deserve. See your authorized Apple dealer for a convincing demonstration of Mirror MagNet 85/172 Technologies storage devices for the Macintosh. Nobody drives your Mac harder. The Macintosh Storage Specialists. OR LECHNOLOGIES .... \YRSSOE YECHVOTOCTIES 2209 Phelps Road Hugo, Minnesota 55038 612-426-3276 Circle 406 on reader service card David Bunnell (continued from page 13) of Publishing,” It’s published in The New Papyrus ($34.95), a book released by Microsoft Press to coincide with the Seattle conference. This 619-page compendium, with contributions from more than 30 op- tical-memory specialists, promises to be- come the bible of CD ROM. “If it were enough for media simply to be denser, we would have Bibles written on the heads of pins and books like this printed on microfiche,” Barry says. “The underlying reason that CD ROMs are likely to replace traditional print is, as usual, economic. “Dense media have the inherent char- acteristics necessary to cure some of publishing’s greatest problems—excess inventory, short product life, high dis- tribution costs, wasteful product returns, and insufficient shelf space to give new products a chance to thrive. These are chronic, suffocating problems for which no solution can be found in traditional print forms.” Barry builds a compelling argument in his article, so once again I find I’m on his bandwagon. CD ROM publishing unquestionably will emerge as a major medium. CD ROM interfaces to personal computers will be able to store a tremendous number of pro- grams, not to mention tons of databases that can be linked together. Although CD ROMs are still in a read- only format, the day is steadily drawing near when you'll be able to write to optical disks as well. That will open up CD ROMs to a whole new era of possibilities. So far, so good. But—shades of the past!—two distinct CD ROM standards have emerged. One is the CD-I (Compact Disk Interactive) stan- dard announced by Philips-Sony during the conference. The other is the CD ROM stan- dard backed by Microsoft. As of now, the avowed intention is to build a bridge between CD-I and CD ROM, although it isn’t clear just how. Where do we go from here? Is CD ROM going to be just another wrinkle in ROM? Or are we going to witness yet another split in tech- nological standards and be forced to choose between them? I have my own vision of the future of this new medium. I think the greatest challenge of CD ROM is to build something more exciting than television—and to capture some of that “mind share” from the TV audience. We now have a society that watches an amazing amount of TV—more than 7 hours a day per home. That’s really a waste of vi- tal mental creativity. CD ROM stands a good chance of re- claiming some of that lost mental ground. What makes CD ROM really exciting is that, for the first time, it brings together computers, entertainment, and publishing in a way that allows you to create an inter- active medium. As a brand-new medium-really, a technological hybrid—CD ROM requires a new set of tools and rules for crafting the final multimedia product. Creators and producers will need to know how to mix graphics, animation, sound, and text; how to interconnect multiple layers of informa- tion—how to make it all work. (continues on page 20) MacCAD @ Architectural & Engineering software templates. ® Compatible with either MacDraw or MacDraft. @ 12 separate library packages to choose from. BH Typically 3 or 4 disks per library package. CompServCo 800Freedom Lane, Stidell, LA 70458 _ (504) 649-0484 The Two Keys to Turn-Key Drafting Macplot @ Compatible with 1-800-272-5533 Macrae indemare emad w atctnort indent heed w Appi Con, ne Plots any graphics copied to the Clipboard. B® Plots multiple colors even on a one pen plotter. @ The hardware interface is the Imagewriter cable. MAE most popular plotters ("A"-"E" Sizes). Microspot ‘High St, Lenbam, Maidstone, Kent, ME17 2QD, England _ (0622) 858753 16 June 1986 Circle 226 on reader service card The Creation PageMaker™, the remarkable page layout program, gives you the tools to create high-quality business communications such as newsletters, catalog sheets and price lists in your own office. Combining PageMaker with a Macintosh™ Computer and LaserWriter creates a powerful desktop publishing system that substantially reduces the time and money you spend on publications. ‘ N <\ Lie CMI at NSN For example, a 16-page newsletter that takes 26 hours and costs $960 using traditional methods can be produced with PageMaker in just 8 hours for only $170. PageMaker lets you quickly and efficiently integrate text and graphics onto a page which is dis- played on the computer screen where you can also see how graphics, type styles, fonts and sizes will look when printed. When layout is completed, the document is ready for reproduction. You don’t have to be a graphic designer or computer expert to work with PageMaker, . The program makes it simple by following standard publishing procedures, eliminating repeated proofreading and incorporating a built-in text editor. For more information on PageMaker—the most versatile desktop publishing system in all creation—contact your author- ized Apple® dealer or Aldus Corporation. EneeMaker Aldus Corporation 411 First Avenue South Suite 200 Seattle, Washington 98104 (206) 622-5500 ©1985, Aidus Corporation ‘PageMaker is a trademark of Aldus Corporation. Apple? is a trademark of Apple Computer, Inc. MacintoshTM is a trademark licensed to Apple Computer, Inc. PageMaker — te ome € € File Edit Tools P. Type Lines Shades BY ra = ———————— _—Se ee RECO STOTT PPO. PPP PTET ee aa | ello sl) == \— 23222 QVEONA?R S32 naa ELEFELQQQa Baa aa EQ as Circle 306 on reader service card OMNIS 3 PL Industry experts already agree — Omnis 3 is the most powerful database + datafiles (up to 160 megabytes) available for micros: fields with wordwrap | “Omnis 3 is by far the best data base penned aestliie ne program I’ve ever seen for either the MAC, enhanced user-defined pulldown menus other PC's or mainframes.’ croll boxes (MACazine) ater speed: access a random record out of 000 in .17 seconds ‘As an applications generator, Omnis 3 i-user version available for virtually all knocks dBase™ and R:base™ out in the first d disks | round.’ (Business Computer Systems) EFFICIENCY AND CONTROL FOR YOUR BUSINESS ether you need a simple mail merge list er or a. complete business information , Omnis 3 Plus can manage the information to maximize your efficiency and help you gain control of your business decisions. With hundreds of business applications and many unique features, Omnis 3 Plus will grow with your business. Create your own pulldown menus, or on-screen buttons as well as your own screen and report layouts. Omnis 3 Plus has multi- user capability and unsurpassed speed. It is relational and hierarchical, with full password security and record-locking. Included with every Omnis 3 Plus system are sample applications like: Accounts Receivable, Inventory Control, Personnel Management, and Time/Cost Recording. A novice in database design can pick up the main Omnis concepts and go on to design highly customized applications for order entry and control systems, real estate management, sales management, and more. ELEGANCE. MORE POWER. Beginning through advanced training offered. An Omnis 3 Business Directory of current applica- tions and consultants is available. Join the Omnis 3 Developer Program and gain additional support. Contact Blyth for further details. OMNIS 5 PLUS. ABSOLUTELY THE ONLY DATABASE YOU'LL EVER NEED. Blyth Software 2929 Campus Drive, Suite 425 San Mateo, CA 94403 Omnis isa registered trademark of Blyth Holdings Lid. dBase isa registered trademark of Ashton-Tate. Rebase isa registered trademark of Microrim. Circle 38 on reader service card David Bunnell (continued from page 16) That's why the basic is are much more difficult to res problems we have ever had to face with the personal computer. After all, personal computers were designed to let you create information, not read it. As interfaces, PCs are simple, whereas CD ROMs are com- plex—light-years ahead of PCs in their in- teractive possibilities. To really make CD ROM work, the next generation of great American artists must become adept at its uses and tech- niques. We're going to need a Herman Melville and a Hemingway, a D. W. Griffith and a John Huston, a Georgia O'Keeffe and a Jackson Pollock, a George Gershwin and a Bruce Springsteen of CD ROM—to make this new medium truly soar. IfCD ROM stays in the hands of soft- ware and hardware companies, it's going to be boring fare indeed. It will be Mutual of Omaha's “Dull Kingdom of CD ROM” as opposed to “Masterpiece Theatre.” The creative media geniuses of the new age will have to be CD ROM literate. Even though CD ROM is not here to- day-and my guess is that it will be a year or two before it becomes a substantial pres- ence, when everyone has CD ROM drives attached to personal computers—the po- tential of CD ROM to expand our universe could be enormous. Great CD ROM products could be in- credibly elaborate affairs, filled with im- ages and maps and animation and narra- tion and music to enhance the written word. Just think of the incredible interactive games that could be played on a level be- yond anything that exists now. Games could become the new literature of the day. In fact, literature should be the driving force of this new medium. We need great words and concepts, not just gimmicks. Journals and diaries and memoirs could become a new art form. You could record your words, draw pictures, and create an inspired autobiographical data- base. Your descendants could trace their genealogical roots in the family CD ROM disk. a WHY PAY HUNDREDS OF DOL eooAND SETTLE FOR SECOND BEST? 20 June 1986 Introducing Record Hol Record Holder is a full function data manager that allows you to store up to 32K of text and is 0 easy to use that you can get a report out in Jess than 5 minutes. Easy To Learn © Comprehensive manual includes a tutorial section. © You never feel lost with over 100 HELP screens. Easy To Use © Need not define the length of your fields. All fields are variable in length. ‘© What you see is what you get. Designing both Screen and Report is as easy as clicking and dragging with the mouse. * Make mailing labels in seconds. Flexible e Allows text fields of up to 32,000 characters. Allows Calculated or Computed ficlds. @ Allows Date, Numeric and Money formats. Loaded With Features © Unique Table of Contents Window allows global view of your database and instant access to any record. Record Holder is a trademark of Software Discoveries, hic. Macintash is a licensed trademark of Apple Computer, Inc © Software Discoveries, Inc. 1985 Circle 435 on reader service card x, the best Data Manager for the Mac, at a ridiculously low introductory price of CD ROM may also prove to be an ideal tool for learning languages. Language sys- tems would record your voice and compare your pronunciation to that of the ROM in- structor, pointing out the differences so you could hear them. Lessons would begin at your present level of proficiency and grow continually more complex, keeping track of your improvement and growing vocabulary. I believe that we should become aware of all this potential. We should ac- tively influence the new medium so that compromises are not made. So get behind CD ROM! Personal com- puter users have the power to prevent it from becoming just another passive me- dium like the television. Who needs an en- cyclopedic boob tube that plays Muzak? We want the technology to fulfill its original vision, instead of CD ROM becoming just another home computer flop. 0 ‘A995 » Powerful and flexible searching capabilities. + Allows Totals, Averages and Count as well as Running Totals and Running Counts for Report generation. ® Up to 124 sort levels for Report generation. ® Allows unlimited number of Report Formats per file. » Automatic SAVE feature to ensure data integrity. * Compatible with the Macintosh 128K, 512K and the XL. For more info, call: (203) 872-1024 To order by credit card, call toll free (7 days a week, 24 brs. a day): 1-800-437-5200, op.229 In Maryland, Call: 1-800-638-8890, op. 229 « ‘Or send check or money order to: Software Discoveries, Inc. 99 Crestwood Road, Tolland, CT 06084 Master Card/Visa Accepted. ___ Add $5 for shipping and handling. CT residents please add 7.5% sales tax. THERE'S MORE THAN ONE WAY TO SCAN A CAT printed image into a detailed, high resolution Macin- tosh graphic. Then lets you change and enhance the image any way you wish. With a powerful set of soft- ware tools, written by Mac developer, Andy Hertzfeld. When you want to create graphics with your Macintosh, theres no need to pussyfoot around with anything less than Thunder- Scan. Because ThunderScan* turns any CAT (AKA Kitty) Start with any original image, black & white or color, up to 14" wide (with a wide-canriage ImageWriter). ‘ FEED THE KITTY Feed it into any ImageWriter (1, Il, or wide-carriage). ThunderScan simply replaces ImageWriter’ ribbon cartridge, so CAT SCAN you don't need a video camera. Now ThunderScan is zipping back and forth, digitizing the irrage at up to 288 dots per inch, in 32 shades of gray. CAT & MOUSE With mouse in hand you have micro-control of the contrast, brightness and half-toning. Over all or selected parts of the image. You can scroll, erase, cut, paste, draw... CAT'S EYE .. enlarge or reduce... CAT PRINTS ...then print out your finished work on your ImageWriter or Laser Writer: a ThunderScan taps the full reso- lution of LaserWriter; producing exquisite graphics with up to 300 dots per inch. CATALOG Cut and paste scanned images into catalogs, newsletters, reports, corre- spondence, personalized cards and more. Thunder Scan works great with page layout software, add- ing high-quality graphics to your publications. CAT CALL You can even send images from Mac to Mac by modem. Thunderware? Inc. 21 Orinda Way So you see, there are as many ways to scan a cat as you can imagine. As long as you Orinda,CA 94563 have ThunderScan. Just $229 complete. See your Macintosh dealer or contact us. (415) 254-6581 Thunder Scan compatible with tbe 128K or 512K Macintosh, ImageWriter I & Hand LaserWriter. Compatibility with the wide-carriage sories. Contact us directly for answers to your compatibility questions. Circle 167 on reader service card ThunderScan, as shipped, is ImageWriter and Mac Plus requires acc Maia ter aad aserhter ar rademanksof apple Computer in. Macias a taderar teense 1a ape omer Inc TanerScan, Teederaere ann be Tecerucare loge are registered ears of Thnadereare Ine. © 1986 Tenderer, Ine HOW TO ADD INCREDIBLE SPEED AND STORAGE TO THE MACINY’ PLUS Introducing HD-20™ and HD-30"™ = The 20 megabyte and 30 megabyte Hard Disk Drives for Macintosh Plus. Adding storage and speed to a Macintosh Plus is easy. Place the HD-20 or HD-30 under your Macintosh and save desk space. Connect the drive to the SCSI expansion port and you can transfer data 16 times faster than many current hard disks. ‘Turn it on and it automatically boots up. The HD-20 and HD-30 both support Apple’s new Hierarchical File System, and they are expandable to add more memory devices or tape back-up units. Sce MDIdeas’ HD-20 and HD-30 at your authorized Apple Dealer. HD-20-$1095 HD-30-$1595 L111 Triton Drive, #205 Foster City, CA 94404 MDIdeas, Inc. (415) 573-0580 HiD-20, HD-30, and MDIdeas are trademarks of MDIdeas, Inc. Macintosh is a trademark licensed to Apple Computes lc ‘ peSeere ircle 467 on reader service card The Shanner Planner™ gives you and comes with: ¢ Storage for four disks -3%2” or 5%” (specify preference when ordering) 5 x 8” Notepad - can also accommodate documentation up to 300 pages Pen and Pencil Compartment Ruler Slot Business Card Section 5 Year Calendar Full Function Memory Calculator al KEK ‘The unique velcro locking system ensures that your important media and contents are safely secured in their compartments at all times. Measuring approximately the size of a normal executive portfolio, The Shanner Planner will fit comfortably into any size attache or carrying case, and comes packaged in an attractive gift giving box. HAMA MARR WHR Shanner Planner” $59 Dealer Inquiries Accepted Call 800/828-6637 Remember the expression “A picture is worth a See the local authorized dealer nearest you or use this SPEEDY order form. Teen Please send me ________ Shanner Planners) at $39.95 each, plus Tons once Seco Te eae $6.00 postage & handling. (CA residents add $2.60 per Planner for sales tax.) Planner" is the first ever full system portfolio created Please indicate method of payment and media size required: specifically for the computer user. Designed to Média. Sia address the individual needs of the computer in- O check Oi Money Order O visA Oi Mastercharge 913%" O51" dustry, The Shanner Planner is tastefully constructed Orders may be sent to: lurable, textures Shanner International Corp. o ne ee ¢ ee its ice es ue 453 Ravendale Drive, Mountain View, CA 94043 i tie tage) fol maintain appearan Account No. oyer time, Name Address SHANNER INTERNATIONAL CORP. ow ace rer State Zip PE RWEIES = 3 rices subject to change without notice. / ean For drect order: Call our HOTLINE 1-800-423-8673. In CA 1-800-626-9273. Circle 499 on reader service card AppleTalk: Spa communicate better after alittle bridgework. It took Hayes, the PC com- munications leader, to bridge the gap between AppleTalk networks, Introducing Hayes InterBridge™ There's nothing like it! Now one AppleTalk net- work can communicate with another. Across the hall. Across town. Or across the country. It’s a loca] bridge, that lets you share information with other AppleTalk networks in your com- pany. Or, if one network becomes overloaded, InterBridge allows you to split that network and split the workload. It's a remoie bridge, that lets you share information with AppleTalk networks everywhere. All it takes is one InterBridge and one Hayes Smartmodem 2400)" on each end. And it permits casual access to expensive peripherals by both local and remote AppleTalk net- works. InterBridge allows you to access a LaserWriter™ file servers and gateways on another network, Say yes to the future Circle 257 on reader service card © 1986 Hayes Microcomputer Products, Ine even if they’re thousands of miles away. This feature alone can save thousands of dollars you'd other- wise spend on dedicated peripher- als for each of your AppleTalk networks! No matter how you look at it, or how you use it, Hayes InterBridge i is quite a Pergains Now you can get a lot of fancy bridgework, without a fancy price. See your authorized Hayes dealer for details. Or contact Hayes at 404/441-1617. Hayes Microcomputer Products, Inc., P.O. Box 105203, Atlanta, Georgia 30092. Steven Levy Talking Heads Audiovisual teleconferencing lets you put your Jace on the line along with your words Every time I'm at my computer late enough to drop into the informal on-line confer- ence that occurs nightly on CompuServe, the syrupy theme song from the television show “Cheers” starts buzzing below my left temple. I can’t quote the lyrics precisely, but they deal with the cuddly feeling of leaving behind the cold air and the cold world, and emering the hail-fellow-well- met warmth of the ideal neighborhood bar—“where everybody knows your name.” Those friendly neighborhood bars are becoming scarce, but by logging on to MAUG (the Macintosh special interest group) on CompuServe and participating in the real-time VMCO conference, you can experience a reasonable—though non- alcoholic—facsimile of that camaraderie. YMCO is an acronym for Visual/Voice MAUG Conferencing. A simple description usually leaves people agog. When you use VMCO, the program says (actually speaking via Apple’s Macin- talk speech program), “Welcome to VMCO" and dials the phone to log on to CompuServe. Then you enter a conference of up to 19 other people—all participating at that very moment from Cleveland, or Toronto, or Arlington, Texas. The Macin- tosh screen shows an overhead view of a conference table; above it and below it are 20 spaces, filled by either empty chairs or self-designed caricatures of the conferees. Underneath each disembodied face is the owner's name. If you type “hello, every- body,” most of the people will probably greet you by name. You hear their words uttered through the Macintosh speaker in the distinctively muddy Macintalk voice, and you see the portraits’ lips move. Per- haps someone will smile at you. As the conference continues, people respond to comments by displaying faces expressing different emotions, such as laughter, surprise, anger, or sadness. If, for instance, you want to express ire, you type 8-5, and appearing in your niche at the conference table is the angry face you have drawn. Feedback has traditionally been a delayed-gratification phenomenon in computer conferencing; this instant vis- ual response adds a wonderful vitality. On VMCO, someone who cracks a good joke might be rewarded with ten faces breaking into wide grins. And so goes the evening, with casual conversation more suited to a friendly tav- ern than a corporate conference room, un- til you log off and the Macintalk voice says good-bye. Visions of VMCO Thave included this labored descrip- tion because many people find it difficult to grasp exactly what VMCO is. They think, as | first did, that they are hearing about a program that someone intends to create, and not a system that has been operating for nearly a year with more than 200 people represented by little icons that, in (continues on page 28) Macworld = 25 HAVE YOU STRIPPED YET? ItSa question more and more Macintosh owners are asking. And no wonder, What everyone is talking about is Softstrip™ . The revolutionary technology that is changing the shape of computer software. The Cauzin Softstrip System is more than just software or data on paper. Because when you invest in this system, you can do much more with your computer, and for far less than you are probably spending now. You can even create and print out your own data strips. But that’s only the beginning of an offer that’s going to make you wonder why you haven't stripped yet... TAKE OUR ADS (SUCH AS THIS ONE) Its part of our expanding StripWare™ Library containing programs, data, clip art, spreadsheet macros and templates. The Library features avariety of software applications and you'll find new material appearing each month in the leading computer magazines including MAC Apple, MACazine, Mac User, MacWorld, and Nibble Mac. BUT THERE'S STILL MORE... When you invest in the Softstrip System, you get the Softstrip reader, a special storage base, and a full one-year replacement warranty. Also included with your purchase is a complete Accessory kit for your Macintosh containing connector cables and communications software to link your computer to the reader. In addition, you'll find a StripWare Sampler with 23 programs from such popular authors and publishers as Addison-Wesley, Family Apple" and Macintosh® are registered trademarks of Apple Computer Inc., Apple® is a registered trdemark of Apple Records, Inc, Softstrip® and the Softstrip® System Reader are trademarks of Cauzin Systems, Inc., IBM? isa registered trademark of IBM, Inc. Computing, Hayden Books, Nibble/MicroSPARC, Osborne/McGraw- Hill, The Waite Group, and John Wiley & Sons. When you become a Softstrip reader owner, you also get a FREE one year StripWare Club membership with programs mailed to you monthly. You'll even receive a FREE Cauzin Effect Newsletter filled with the latest updates and news about Softstrip developments, And on the pages of such magazines as// Computing and Nibble Mac, you'll find featured programs on strip each issue. AND IF THAT’S NOT ENOUGH TO START YOU STRIPPING... Youll find StripWare brand software in authorized Softstrip dealers across the country. Our collection of titles include everything from utilities and entertainment to business programs. There is even a StripWare program that let's your Macintosh talk. All for only $2.98 to $19.98! Doyou want to create your own data strips? Well, ‘now you can using an Imagewriter dot matrix printer and a special StripWare program called “STRIPPER” that’s only $19.95. Just think of the things you could be stripping. Store backup files on paper. Print, copy and mail your own programs to others easily and inexpensively. The Cauzin Softstrip System is just that, a complete system that opens up a new world of computer programs and data on paper. And its all yours for only $199.95! For the Softstrip System Dealer nearest you, (or if there isrit one in your area, to order), call toll free: 1-800-533-7323 (in Connecticut: 203-573-0150) SuripWare packages of urilites, gues, business programs, templates and much more Softstrip Cauzin Systems, Inc. 835 South Main St., Waterbury, CT 06706 Circle 452 on reader service card SEY5 IH1T THN EHINXLIHISH# Interesting little headline isnit it? At first it might appear that we hed the right fingers on the wrong keys, but take a closer look. Try pronouncing the sentence. Still having trouble? Say ic in English. No, that’s the answer, ‘Thesix data strips on the right containasampling of a program called SpeechLab from Apple. It allows you to try out MacinTalk speech synthesis, ‘Theresa twist for you. Anad that talks back to you. How many times have you written something and said to yourself that it didnt sound right. Now you can listen to memos, speeches, letters, reports, etc. Leave talking messages for your boss, co-workers, family, and friends, The full program will even translate your messages into French, Spanish, German or Italian, and in eithera male, female, or robotic voice, ‘After you read in the strips, double click on the appropriate icon. Type in the English text, then pull down “Say It” from the Controls menu. There are options to set the pitch and speaking rate. (The female voiceand languageare not available on this sampling.) Move the front screen and behind i will be the computers translation of your English text. Maci‘Talk isa registered trademark of Apple Computer, Inc, Program provided courtesy of the Boston Computer Society. Used with permission. StripWare Library No. 258 Become a Macintosh magician with Scott, Foresman computer books The Magic of Macintosh: Programming Graphics and Sound by William B. Twitty. Shows advanced programmers how to work wonders with graphics and sound on the Macintosh. Covering QuickDraw graphics fundamentals and advanced topics, this book offers an abundance of practical examples in Pascal. $19.95, 368 pages Learning Macintosh Pascal: A Programmer’s Guide by Joseph B. Wikert & Sam Davis. Master Pascal on the Mac with this comprehensive tutorial. Written for beginners, this book offers a clear overview of Pascal, covers structured programming techniques and the Toolbox, and gives you helpful shortcuts and four useful applications programs. $19.95, 336 pages PROGRAMMING Programming C on the Macintosh C ) | by Terry A. Ward. Offers a complete introduction to C and to important programming and design OU THE MACINTOSH 5 principles. Provides dozens of examples and a series of applications programs which show the Toolbox routines in action $21.95, 432 pages To order, contact your local bookstore or computer store, or send the order form to: Seott, Foresman and Company, 1900 East Lake Avenue, Glenview, IL 60025, (812) 729-3000. Send me: The Magic of Macintosh, $19.95, 18253 Learning Macintosh Pascal, $19.95, 18333 _____Programming C on the Macintosh, $21.95, 18274 O Check here for a free catalog O Check/Money Order 1 MasterCard 0 VISA Card# Exp. ' Signature Name Address 1 City State iy P 1 Add applicable sales tax, plus 6% of Total for shipping. All orders 1 Must be pre-paid. Circle 209 on reader service card 28 June 1986 Steven Levy (continued from page 25) theory, look like them. Maybe the skep- ticism is rooted in the fact that it has been over 20 years since people began spinning visionary scenarios involving systems much like VMCO, and such schemes have been mentally relegated to the blue-sky file. At MIT's innovative Media Lab, house visionary Nicholas Negroponte wrote a pa- per in the seventies called “Talking Heads: Display Techniques for Persona,” which promised a science-fiction-like holo- graphic setup “in teleconferencing situa- tions within a relatively small and known community of participants.” The scheme would apparently include a hell of a lot of expense—each surrogate (talking head) in each conferencing site would be a life-size replica of the speaker's head, containing a video camera to view the other conferees. While VMCO is more modest and does not look like something smuggled from Disney World, it has a few advantages over the futurist’s vision. First of all, it ex- ists. Second, as a piece of Macintosh soft- ware, it doesn’t require a separate, spe- cially equipped conferencing room. Third, for those who already own Macs, the cost of the program is minimal. The VMCO soft- ware on CompuServe is available for down- loading (stored on Data Library 8 on MAUG), with no fee for the author. The only cost is the on-line time of Compu- Serve, since VMCO users often get so swept up that they spend several hundred dollars for on-line time in their first month or two. The Faces behind VMCO So what did it take to bring the blue sky down to earth with such little fanfare? An idea in the mind of a fellow named Harry Chesley. In mid-1985 Chesley was an avid Delphi information service user. “I got this idea to mix conferencing and icons. It was about the time that Apple had finally released Macintalk, so ladded voices,” said Chesley when I tracked him down in San Francisco. Chesley believes that VMCO represents the beginning of something larger in graphic and auditory communications. “It brings us closer to face-to-face teleconferencing and adds es- sential emotional content—via the different faces—that is absent from normal telecommunications.” (continues on page 30) THE SCSI EXPERTS Steven Levy (continued from page 28) Chesley matter-of-factly recalls that he had a version of the software running on Delphi a couple of weeks after getting the idea. “People got excited about it,” says Chesley, “and one guy, Bob Perez, got so excited that he wrote his own version from scratch, That version works only on CompuServe.” Perez’s spin-off version is currently the most mature. Chesley’s original, VCO, is available on Delphi and The WELL, a San Francisco Bay Area conferencing service, but apparently it lacks one essential ele- ment: a user group large enough and de- voted enough to form a critical mass, After all, conferencing is not a solo act; like a poker game, it’s almost not worth it if you don’t have five or more. On CompuServe, between 11 p.m. and midnight eastern time, there is almost always a crowd of rabid Mac users conferencing, The activity has encouraged Bob Perez to keep improv- ing the software. Perez, whom the MAUG minions re- gard as a near-saint, is a San Jose, Califor- nia, lawyer (Harvard Law School, at that) who spends entirely too much time ina well-equipped computer room in his home, dispensing on-line advice and work- ing on various releases of VMCO. The Leap of Face So why hadn't anyone done it before? My guess is that VMCO makes a conceptual leap that previous stabs at visual/voice con- ferencing failed to make. The obstacle to doing any sort of real-time on-line interac- tion is the speed with which the computer gobbles and spits out information. A 1200- bps modem writes text faster than most people can read but is overmatched when it comes to writing a screen full of graph- ics. Sending a stream of pictures every few seconds would be impossible. Instead, with VMCO, you have the icons, notably the faces, stored on disk. Be- fore starting a session, most people down- load faces of conference participants, in precisely the same manner that they down- loaded the program itself. Later, when someone speaks during a conference, the VMCO software searches the internal and external disk drive (or, better yet, the hard disk drive; all those faces take up a lot of room) to see if the speaker's face has been downloaded. If so, the face appears on the and is Available Now. MacBufter The First Print Buffer System for the Macintosh that Really Works, Saves Time, Tired of your Mac waiting for the Imagewriter throughout the day? screen. If not, the face displayed is a ge- neric one that bears an uncanny resem- blance to the comic strip character Charlie Brown. When someone changes a facial ex- pression-to a bored expression, for in- stance—the software replaces the initial straight face with a previously stored snoozy face. The sound works much in the same manner. If you have Macintalk on disk, the computer pronounces, more or less, the words sent to the screen. Helping things along is something called the exception file, a shorthandlike list of phrases that are called up with a minimum of keystrokes. For instance, someone leaving the con- ference might type {night. People with Macintalk installed would then hear the words “Now it’s time to say good night, sleep tight...” Other commands call up bizarre and annoying noises. If all this sounds whimsical, that's be- cause it is. In its current state, VMCO con- ferencing is more loony fun than serious (continues on page 34) MacBuffer is the solution that works. MacBuffer controls the printer leaving the Mac free to use. MacBuffer’s 256K, 512K, or | Megabyte ofmemory, and asuper fast data transfer rate can improve your productivity up to 400%. MacBuffer comes with all cables, ready to install. Other features include: « Compatible with existing Macintosh software and Imagewriter land II « Two Macs can share one MacBuffer and printer « Local Copy and Single Sheet Modes. Based on either price or performance, MacBuffer is unequalled. For more information see your local Apple dealer or contact Ergotron, Inc. SAGSOGTIRG! Iune P.O. Box 17013 * Mpls. MN 55417 © (612)854-9116 © 800/328-9839 Exgotronand Mactulferare trademark of Ergotron, ne. Circle 83 on reader service card 30 June 1986 The only table exclusively for your Mac. Have you ever tried to fit your Macintosh ona standard computer table? Most of the time it's a one-size-fits-all proposition. You and your Mac lose out. Because most computer tables just can’t accommodate the unique dimensions of the Macintosh. But MacTable is different. Aplace for everything. MacTable is designed exclusively to handle the Macintosh and all of its peripherals. Like an Imagewriter (10” or 15’’), a full carton of paper, keyboard, disk drives, plus communi- cation gear. And you still have plenty of room for “mousing around.” Everything has a special place in MacTable. Hard-to-hide cables are tucked out of the way. You even get storage for papers, a locking drawer for your 3¥2"" disks, plus room for binders and manuals. Scandinavian style and quality. MacTable was created by famed Danish designers Jakob Jensen and Derek Dennis. Mac- intosh users themselves, they are best known for their award-winning design of Bang & Olufsen systems. le, with its designer elegance, quality materials, and fine Danish craftsmanship, sells for only $399 plus shipping and handling. And for a limited time, you can receive a full $60 off! Order your MacTable this month, and pay just $339 plus shipping and handling. get the only table designed exclusively ou and your Macintosh. Order your MacTable today. vl To order your Maclable: | | Call TOLL FREE 1-800-722-6263 | Tailor-made for you. MacTable’s surfaces are all adjustable. Includ- ing your Mac and printer viewing angles and your spacious front working surface. So neck, ack and eye strain are reduced. z Dimensions: 60'Wx30"Dx27" to29"H MacTable* 1402 Third Avenue, Suite 1414 eattle, Wa. 98101 MacTable design Patent Pending. MacTable isa trademark of Scandinavian Computer Furniture, Ine. Apple is a trademark of and Macintosh isa trademark licensed to Apple Computer Ine: Circle 400 on reader service card O @ © You've put your finger on 3 key reasons to subscribe... SAVE OVER $23 A YEAR! Your subscription means handsome savings for you—almost 50% off the cover price. GET THE MOST FROM YOUR MAC! Your money-saving subscription also insures a steady flow of the practical information you want— reviews of software and hardware you can rely on, new applications, techniques, and practical “how-to” tutorials. GET THE MACWORLD GUARANTEE! We're so certain you’ll get what you need—and more— from MACWORLD, we guarantee it! If for any reason you’ re not satisfied with MACWORLD, just let us know and we'll promptly refund the cost of your subscription for every unmailed issue. MACWORLD The Macintosh"Magazine Subscribe Now 5 ue $23.40 off the $4740 cover price Order Now to Take Advantage of This Limited Time Offer! VISA and MasterCard Accepted! Call TOLL FREE: 800/972-3100 (in Nebraska 402/895-7284) Subscribe YES! Please send me Macworld, the Macintosh Magazine (1 $24 for 1 year (12 monthly issues) SAVE EVEN MORE! ($46 for 2 years (24 issues) C Bill me later Address . City State, Zip Please allow 6 to 8 weeks for delivery of your first issue. Offer good in U.S. only. Offer expires December 31, 1986. MACWORLD 4A4AB YES! Please send me Macworld, the Macintosh Magazine (1) $24 for 1 year (12 monthly issues) SAVE EVEN MORE! (1 $46 for 2 years (24 issues) (1 Payment enclosed [1] Bill me later City, State, Zip Please allow 6 to 8 weeks for delivery of your first issue, Offer good in US. only. Offer expires December 31, 1986. MACWORLD AA4AB BUSINESS REPLY MAIL FIRST CLASS PERMIT NO. 1262 BOULDER, CO POSTAGE WILL BE PAID BY ADDRESSEE Macworld Subscription Department PO. Box 51666 Boulder, Colorado 80321-1666 BUSINESS REPLY MAIL FIRST CLASS PERMIT NO. 1262 BOULDER, CO POSTAGE WILL BE PAID BY ADDRESSEE Macworld Subscription Department P.O. Box 51666 Boulder, Colorado 80321-1666 NO POSTAGE NECESSARY IF MAILED IN UNITED STATES NO POSTAGE NECESSARY IF MAILED IN UNITED STATES The New Frontiers of Macintosh™ Artificial Intelligence Programming on the Macintosh™ Dan Shafer, The Waite Group At last, 2 book that enables beginners to travel to the next computer frontier: artificial intelligence. Ten exciting programs, written in easy-to-learn Logo for use ‘on the Macintosh but generalized for use on other computers, step you through the basics of Al programming techniques and concepts. With each program, the author includes ideas for expanding on the concepts so that you may begin to build your own unique solutions to Al problems. For the uninitiated in Logo, the author includes tutorials in Logo as well as in Lisp and Prolog, the three main AL languages. For programmers whose background is in BASIC, an appendix shows how to convert the program examples to that language. No. 22447, $24.95 C Programming Techniques for Macintosb™ Schilke and Medneiks This intermediate-tevel programming book provides a thorough grounding in the programming language as itis uniquely designed for the Macintosh. The authors discuss the history of the development of C, its relationship to other languages, its syntax, and specific usages. This comprehensive treatment examines the difference between too! kit calls and system cals, illustrates the design of a Macintosh application, and discusses debugging techniques and tools. It allows you to access over 500 ROM too! kit routines and clearly demonstrates how you may use those routines to develop your own programming application in C. No. 22461, $18.95 Macintosh™ User’s Guide Gordon McComb This user-friendly guide helps you get started computing on the Macintosh. The book begins with a comparison of the Macintosh to five other best-selling micros. What follows is a well-written, well-illustrated explanation of fundamental and advanced applications. You'll learn what the Mac can do for you, the special features of the mouse, the unique disk system, Macintosh software, features of MacPaint™, MacWrite™, and much more. If you are just beginning and want to advance to a sophisticated level of knowledge, this easy-to-understand guide can help. A valuable desk-top tool for new Macintosh owners . . . and prospective owners, No, 22328, $16.95 rain Surgery: $169 R amDisk & Switcher Included Four Month Warranty on Parts and Labor Lifetime Memory Warranty Highest Quality Parts || No Down Time with Exchange Boards Mac Doctor Electronics offers the highest quality 512K memory : upgrade in Silicon Valley at the fairest price. Our memory chips are low-power and high- reliability, and they reside in open-frame, gold-plated sockets. Our 120-day warranty covers all parts and workmanship, except Macintosh™ Programming Techniques David C. Willen Intermediate and advanced programmers will learn to get the most out of the Ee powerful, versatile Microsoft® BASIC 2.0 with this excellent tutorial. The author’s easy-to-understand programs and helpful illustrations demonstrate Macintosh techniques such as windowing, custom dialog boxes, accessing utilities in the Macintosh ROM too! kit, pull-down menus, powerful graphics, and using the mouse. No, 22411, $22.95 Send $1.00 for Sams book catalog (product No. 903409) with 400 titles covering electronics, computers, engineering, robotics and communications. To order call 800-428-SAMS In Indiana call 317-298-5566 Ask For Operator 829 ee A Division of Macmillan, In. sie bith tv ot A a oe | the memory--that's a aaa ont tee }: covered for life. $99 Kit : available. Ship us your Dee ae prucanwy ta | Mac motherboard or entire rset 4 | Mac with payment or a Volume rae request for COD. Or call to discount Som place an exchange order: we available. és ship you a 512K board, then Dealer ————a er you trade it for your 128K inquiries board using our loaner tools. welcome. | 3] Mac Doctor Electronics. I< | 405-1 Lytton Ave, Palo Alto, CA 94301 (415) 321-3358 Se CEE ELTT TTT TTT A Senatare Coed) {check money order encased. Make checks pyle o Howard Sas & Gn Mal thi form with paynent to Howard W Sams & Co, Dep. DM # 3300 est (2 Sect # Irdanapais, 1846268 spiuesescsoraeranraaies aes base ries subject change mitbout nce Ses Phone Orders: Circle 395 on reader service card Macworld 33 Steven Levy (continued from page 30) telecommunicating, Just take a look at the faces. While some users primly show them- sel s they really are (often customizing a digitized picture of themselves from Mac- Vision or ThunderScan), others go a little nuts. One person chooses to look like a penguin, another a dragon, another a masked ninja. If they were choosing per- sonas for a business conference, they might have gone easy on the frivolity. Of course, there is no business con- ferencing on VMCO yet, despite the predic- tions of the visionaries of the sixties and seventies. | hope some serious applications come soon, because after hanging out on the conferencing channels for a few weeks, Ihave to conclude that VMCO often seems to be all dressed up with no place to go. What now draws people to spend their money on VMCO conferencing is the tech- nological flash and the human familiarity it engenders—not the imparting of informa- tion implicit in worthwhile conferences. Both Bob Perez and Harry Chesley (who hasn’t abandoned his software off- spring) have some ideas for augmenting Edit Options Faces Visual/Vocal MAU! onferencing Utility Atypical conference screen shows a collec- Peter sles Aichords Softwore Higgs Kplen orn (8)Fred Hebard) Hi Joe, long tine (8;Bob Perez) Hi Joe. Forgot you were here! (8,Peter Richardson) (RR (8;Bob Perez) Linda, sorry. | aa juaping now! Tara Robe O'Neil It Priviter Gary Kate a rico — isco tocal Mave Conferencing Ut) ———] 2otrSeagaza (8,Linda Keplan) | expected Bob to jump up and down, Steve, but he didn’t (8;Gary Kato) Couldn't be! He never made it past High Schoo! ! tion of custom and ge- neric faces. The com- ment {RR makes a weird noise. Speaking (you can tell because his name is bigh- lighted) is VMCO au- thor Bob Perez. Copyright 1986 Bob Faraz ‘head. Show Your Face. VMCO so it will become slick enough to meet the needs of businesspeople and aca- demics—those small, familiar groups who will enter on-line conferences not for the Disneyland-in-a-box thrill of it but for an exchange of facts and ideas specific to common projects. It may well become a lu- crative undertaking. In the meantime, I think that Perez might consider replacing the conference- table metaphor with a different theme—a local pub. I picture a bartender who recog- nizes you when you log on; “I never forget an icon” is his motto. Stools would replace the chairs. The table would turn into a wraparound bar. That visual setup would enhance the unique charm of visiting the techno-tavern that opens every night on CompuServe. Hourly cover charge, buta no-drink minimum. And a free peek at the future. O Pascal for the Mac! Only $99.95 = Pascal Complete access to: * Quickdraw Toolbox Operating System Printing Packages Serial Drivers Fixed-point Math MacinTalk speech synthesis AppleTalk network HFS Built in compiler support for SANE floating point types The MacLanguage Series™ Pascal compiler. * Creates double-clickable applications * Creates desk accessories Versatile: = Compiles Lisa Pascal programs + Compiles MacPascal programs * Integrate MDS assembly routines Works with: » 512K Mac, Mac XL or Mac Plus 3D QuickDraw + Hard Disks including HD20 * Extended Memory + HFS (Finder 5.x) The first native code Pascal compiler for the Macintosh! Now used in Apple's Mac High School, Dartmouth College and several other major universities! Three Compilation Modes: * Compile to Object code (MDS .Rel files) + Compile to Assembly source code (MDS .Asm files) * Check Syntax only of a program And now TML Systems introduces: MacLanguage Serles Development Tools MacLanguage Series Linker/Librarian MacLanguage Series Database Toolkit MiniEdit for MacLanguage Series Pascal MacExpress™ for Pascal from Alsoft TML Systems $59.95 $89.95 $19.95 $195.00 PO Box 361626, Melbourne, FL 32936 (305) 242-1873 Please enclose $5.00 shipping and handling with all orders 34 June 1986 Circle 471 on reader service card TimeWand - Keeping track of time... mii * Edit Scan Data ess Transfer Scan Data Z ral Develop Data Reports ye : MMMM )§=Six easy steps to time management! _ [III The Videx Time Wand™ is an intelligent yet inexpensive bar code system for your business needs, Small enough to fit easily into a shirt pocket and weighing in at less than two ounces, TimeWand gives a new dimension to the concept of fully portable bar code readers. Versatility is the hallmark of the TimeWand system. With its built-in microprocessor, TimeWand puts the power of a computer into the palm of your hand. Power that lets you actually change how TimeWand works. Whether you want to read different types of bar codes or program the wand to read bar codes in a certain order, TimeWand can accommodate your needs. Available in three different memory configurations, TimeWand can store from 2,000 to 16,000 characters in its internal memory. This means you can hold from a few hundred to a few thousand bar codes in the TimeWand before transferring the information to a host computer system. TimeWand time-stamps each bar code as it’s read. This lets you know not only what the bar code says, but when the code was read. The TimeWand’s recharging/download station uses a standard RS232C serial connector that allows you to communicate with the wand through a variety of host computer systems. Since the communication is keyless, the scan information is sent quickly and error free. Currently, software packages are available for the IBM PC (and compatibles), Apple //, and Apple Macintosh personal computers. Put the power of TimeWand in your own hands... and let it work for you. TimeWand (2K version) - $198 Recharger - $149 TimeWand Manager Software (Macintosh) - $499 TimeWand Communications Software (IBM) - $259 1105 N.E. Circle Blvd., Corvallis, OR 97330 503-758-0521 Videx is a registered trademark and TimeWand is a trademark of Videx, Inc. Circle 383 on reader service card Besides great speed and 22.4 mb of formatted capacity, The MicahDrive AT- comes complete with print spooling, security, backup, and hard disk management _ software that provides 100% MFS or HFS compatibility. And since the MicahDrive AT~ can boot directly from - the hard disk with 64K ROMs or 128K ROMs, you needn't worry about incompatibility when you upgrade your Macintosh- to a Macintosh Plus~. The reinstallation is quick and easy. With the Macintosh Plus~, the MicahDrive AT- supports an additional 1 to 3 mb of add on memory with MicahMemory~ expandable RAM. Because it’s internal, the MicahDrive AT leaves more room on your desk while leaving your Mac portable. And it’s all backed by a one year limited warranty. To find out more about the MicahDrive AT~, and the name of your nearest authorized Micah dealer dial up MicahLink~-our 1200 baud, 24 hour a day BBS at (415) 771-1119 or call (415) 331-6422 during regular business hours. 2330 Marinship Way, Suite 111, Sausalito, CA 94965 (415) 331-6422, Telex: TWX 510 600 1221 Circle 352 on reader service card MicahDrive AT, Power Plus and MicahLink are trademarks of Micah, Inc.. HyperDrive 20 is a trademark of General Computer Corp.. Macintosh is a trademark licensed to Apple ‘Camhautae tae. teaclasial Pies and Siecd Did 20 dee tredemsasin oP Antle Casameer. tac: When BPI Systems introduced General Accounting, it revolu- tionized the way businesses auto- mate their accounting. When Apple® introduced Macintosh™ it revolutionized automation with one-touch personal computing. Now BPI introduces General Accounting for Macintosh, so Mac users can point and click their way to automated, one- touch accounting. To take full advantage of Mac’s easy-to-use features, BPI General Accounting uses every- day business language and pull- down menus, with an interface consistent with Mac’s. And it supports Mac’s Mouse functions, so you've got a full-time accoun- tant right at your finger tip. Of course, General Accounting includes all of the features that made BPI a leader in business accounting software—Accounts Payable, Accounts Receivable and Payroll subsidiary ledgers, plus a flexible chart of accounts, automatic check writing, and comprehensive financial reports. But hurry. BPI is offering Gener- al Accounting for Macintosh at an introductory retail price of $425. So with a touch of a button you can find out exactly how your busi- ness is doing, instead of how it was. 3001 Bee Cave Road, Austin, Texas 78746, 1-800-531-5252. Apple is a trademark of Apple Computer, Inc. Macintosh is a trademark of Macintosh Laboratories, Inc. | | i q i < o I Free Memory TheMaxz2.. for 128K and 512K TheMax2. With three times more added memory than you get from Apple for about the same price, its like getting memory free. * Have 2Mb in minutes. Installation is so easy you can do it yourself. * Get contiguous memory without changing ROMs. With 15 Mb contiguous, youre free to handle all your favorite software, even Switcher and Excel. * Add the new Apple ROMs when youre ready for 2 Mb ofcon- tiguous memory, without boot software. + Plug in the new megabit chips for 4 Mb that can handle even the largest programs. + Recover easily if you crash — MaxRAM saves your RAM disk intact to get you going again fast. * Get MaxRAM and MaxPrint free— you'll have more free time. Circle 337 on reader service card Free Time for all Macintosh users Introducing MaxRAM" and MaxPrint mh two productivity tools that are so useful we include them free with every Max expansion product. = Now, whether you have a 512K, ex- panded mem- ory or hard disk system, you can have them, too. MaxRAM auto- matically creates an adjustable RAM disk at boot that runs 10 times faster than a floppy disk. Best of all, it auto- loads as easily as putting files into a folder, both from hard disks and from multiple floppies. MaxPrint— the desk accessory that lets you keep on working while you print—even lets you change files and applications. And it spools both text and graphics easily Use it with expanded memory or hard disk systems —the perfect companion for Apple’s HD20. Novy with MaxRAM and MaxPrint, your only problem will be deciding what to do with your free time. Home Free Just ask. We'll send you the product of your choice to try for 15 days—free. Tfall that speed and efficiency isn’t right for you, feel free to return your order for a full refund. Want more information? In California, call (408) 773-9922. Outside California, call (800) 862-2636 TheMaxPlus.. for the Macintosh Plus TheMaxPlus turns your Mac- intosh Plus into a2 Mb power- house of memory—modular memory to expand with your growing memory needs. * Install it yourself in minutes. Just plug TheMaxPlus into the Macintosh expansions slots provided by Apple. * Have more memory free for handling your largest applica- tions —2 Mb of linear, contiguous memory that doesn’t require boot software or ROM modifications. * Feel free to expand—our modular design lets you plug in a full 4Mb when you need it, and be ready for other MacMemory plug-in products as well. * Get more free time — free MaxRAM and MaxPrint software let you work 10 times faster than with a floppy— even work and print at the same time. Now you can use your time to do more than just wait. MacMemory Inc. 473 Macara Ave, Sunnyvale, CA 94086 (800) 8-MAC-MEM (408) 773-9922 Note Pad: Paul Heckel Standing Up for Copyrights Developers should be able to protect not only program source code but also their software's look and feel Patents and copyrights promote innovation; they don't hinder it. A legal storm is brewing over whether copyright laws can protect certain aspects of software, particularly that aspect most apparent to you and me: the user interface. How the question is defined through pub- lic discussion and resolved in the courts will affect the choices available to buyers of software. It will help determine not only which products come to market but even whether certain programs are developed at all. The latest, though not decisive, skir- mish involved Apple Computer and its Mac- intosh desktop metaphor. When Digital Research released the GEM (Graphics Environment Manager) in- terface for MS-DOS computers, its sim- ilarity to the Macintosh was readily appar- ent. Apple Computer—always an aggressive defender of its proprietary rights—sued, al- leging that GEM infringed on its Macintosh user interface. In an out-of-court settle- ment, Digital Research agreed to modify GEM and to compensate Apple in cash and programming services. While the settle- ment is not a legal precedent, Digital Re- search would not have agreed unless it felt Apple’s legal position had some merit. Meanwhile Apple has sent a clear signal that if you come too close to its technology, you will get burned. ‘The Digital Research-Apple settlement seemed to bode ill in certain quarters. Some people said big bad Apple had picked on poor old Digital Research. Oth- 's complained that excluding user inter- faces from the public domain would have a chilling effect on software development. Still others suggested that the settlement would discourage the standardization of user interfaces. These arguments are no more com- pelling than those of software pirates who don't respect other people's copyrights. These arguments merely rationalize the theft of property—intellectual property, but property nonetheless. A program's user in- terface—its commands, its look and feel, its structure, and its specifications—should be protected by copyright the way program- ming source code is. Historical Innovation Innovations such as VisiCalc and the Macintosh created computer markets and helped the industry grow. If the computer industry is to continue to grow, its inno- vators must receive their reward. Innovation—and investing enough for it to result in useful products—is difficult and risky. Before developing the Macin- tosh, Apple developed and lost money on the Lisa. If innovators must eat the cost of unsuccessful innovations, they should also reap the rewards of successful ones, Pat- ents and copyrights promote innovation; they don’t hinder it. As new technologies have emerged, they have easily been absorbed into the legal framework established by Article 1, Section 8, of the United States Constitution. Thomas Edison copyrighted one of his first films as a series of still photographs. In 1907 the courts awarded $25,000 in damages to the owner of the play Ben Hur when an unauthorized film version was made. With the growth of genetic en- gineering in recent years, the Supreme Court has ruled that living organisms can be patented, Software as Useful Art To deny patents and copyrights to software is to deny that it's a useful art. Re- cently software has been recognized as (continues on page 42) Macworld 39 ill RISE to the Occasion! S Your Mac w Seize the MacAdvantage for $79.95 and realize your Mac’s potential. MacAdvantage: UCSD Pascal operates directly under the Mac's operating system and Mac's own interface for program development. You can write programs that execute directly under the Mac’s system and use virtually all the Mac ROM calls! MacAdvantage includes: UCSD Pascal Compiler Supports an enhanced Pascal language designed specifically for accessing Macintosh ROM routines. Your application may include pull-down menus plus access to Desk Accessories, multiple Windows and Mouse routines. Our compiler generates extremely compact code and supports the separate compilation feature so you can write large programs on any Macintosh, from the 128K Mac to the top of the line. Editor A powerful mouse-based editor lets you alter existing text or create new files. Editing operations (Cut, Copy, Paste) are all performed with the mouse. You can even edit two files simultaneously and copy text from one file to another. Debugger A symbolic debugger steps you through your program instruction by instruction. ROM Interface Units For virtually all Macintosh ROM routines. These units allow you to create programs that use the Macintosh User Interface. RMaker A resource compiler that lets you take advantage of the Macintosh’s powerful resource concept. And now seize the further MacAdvantage: Buy the MacAdvantage: 68000 Assembler for only $79.95! Designed to be used with the MacAdvantage: UCSD Pascal, the package includes a inker program, a Code Mover utility for installing device drivers and desk accessories, a low-level debugger and set of definition files for interfacing to the Mac ROM and operating system. UCSD Pascal - the original standard of Pascal programming excellence. The new leader in Pascal price/performance. Circle 504 on reader service card New York State residents add appropriate sales tax. aaa | i ve re ! SE ! Please send me: ! (The MacAdvantage: UCSD Pascal for $79.95. 1 The MacAdvantage: 68000 Assembler for $79.95. ' Both products for $139.95. I Total amount (NYS add appropriate tax) I Payment by (] VISA (]MC (JUS Bank Check [] Bank Draft I Card Number I Credit Card Expiration Date:___——/___—si‘édt Mail to: Pecan Software Systems, Inc. CREDITCARD ORDERS =| 1410 39th Street CALL ! Brooklyn, NY 11218 (718) 851-3100 | ITT Telex No. 494 8910 1-800-63-PECAN | CompuServe Code 76703, 500 (NYS) 1-800-45-PECAN | Name | Shipping Address | City State Zip ! Telephone I Call toll-free or enclose a check with this coupon to place an order. Please add $2.50 for shipping within the US. 1 Foreign orders add $10 and make payment by bank draft payable in US dollars on US bank. I 1 Manage to Manage it All...With Mail Manager™ the mailing list, label, and form letter generator from Speed things up. Now you can easily manage names and addresses of people and businesses - associating with them any data you want to store about any subject you desire. Retrieving records is easy. Retrieves any or all records based on any attribute (field) you specify: Last name, ZIP code, sales volume, hair color, favorite baseball team - and does it rapidly! Retrieval information can be based on up to 72 criteria per database. And you can maintain as many records as you can store on your diskette or hard disk. There's no problem printing with Mail Manager. Want your final output printed on mailing labels? As personalized form letters illustrated with MacPaint artwork? As alphabetized telephone lists? Just a few clicks of Mac's mouse and everything's on its way to your printer. Then you can take it easy while Mail Manager prints your data with impressive speed, Mail Manager teams up with MacWrite™, MacPaint™, or Microsoft Word™ to turn any Mac into a powerful database manager/form letter generator. Get Mail Manager for $79.95. And bring your data management up to speed. Mail Manager is a vacemark of Pecan Sofware Systems, ne. Maciite, and MacPain are trademarks of Apple Computer, Inc. Macintosh isa trademark licensed to Apple Computer, Inc. Microsoft Word is trademark of Merostt Corp “Mail Manager, from Pecan Software Systems is a mailing list, label, and form generator that should suit the needs of most offices. A competent manager. If you'e looking for a simple mail manager, this is a good one!" ——— 1 H aan H I ve am 1 1 Qn an Wi 1 1 The UCSD Pascal Company r 1 Please send me Mall Manager for $79.95 60 Day Money Back Guarantee I 1 Total amount (NYS add appropriate tax) I I Payment by] VISA []MC [JUS Bank Check [] Bank Draft I {Card Number 1 1 Credit Card Expiration Date: __/___ I! I Mail to: Pecan Software Systems, Inc. CREDIT CARD ORDERS 1 Il 1410 39th Street CALL I I Brooklyn, NY 11218 (718) 851-3100 I 1 ITT Telex No. 494 8910 1-800-63-PECAN H CompuServe Code 76703, 500 (NYS) 1-800-45-PECAN H 1 Name 1 i Shipping Address 1 1 City State Zip I ! Telephone I ! To place an order, call tol-tree or enclase a check with this coupon. Please add $2.50 for I ! shipping within the US. Foreign orders add $10 and make payment by bank draft payable in I 1 US dollars on US Dank. I I New York State residents add appropriate sales tax, 1 Circle 521 on reader service card Note Pad (continued from page 39) worthy of protection as an engineering dis- cipline: you can patent software and copy- right source code. But software design is more than a sci- entific endeavor. Making it easy to use is a communications craft as well. Copyright should protect not only how a program ad- dresses the computer (the source code) but also how it communicates with the user, For designers engaged in making software easy to use, the value of their creations lies more in the design and speci- fications of an interface than in the code that implements that interface. Software developers should have the same right to the fruits of their labors as writers, artis filmmakers, and other creators—which is why the Digital Research-Apple settlement is a welcome step, though it lacks the far- reaching implications of a court decision. Moving toward a Precedent This issue will remain muddy for sev- eral years, until a court hands down a deci- sion that truly sets a precedent. Concerned about the damaging effects of excessive heat and power line disturbances 2 42 June 1986 Circle 291 on reader service card Even a layperson such as myself can comprehend the basis of such a decision: copyright protects the expression of an idea but not the idea itself. (A patent can protect an idea.) Thus the idea of an oper- ating system or a word processor is not copyrightable, but a particular operating system or word processor is. The courts look for two conditions to determine if one work derives from, and thus infringes upon, anothe: substantial similarity. The law as cess when a work has been published, that , has been made public. The courts award damages according to the estimated eco- nomic loss suffered by the infringed-upon party and also frequently award legal fees. A software developer runs the great- est risk of infringing on a copyright by cloning a product, since access and sub- stantial similarity in such cases are easy to prove, and potentially large economic damages come into play. The safest route is to develop software that is unique and original, to purchase licensing rights from the owner of the applicable copyrights, or to use technology that has been in com- mon use for some time and for which no copyrights are claimed. Early in Charlie Chaplin's career, other actors tried to clone the character he cre- ated, the Little Tramp. Chaplin sought court injunctions to prevent those imitators from distributing their Tramp-compatible films. Even after Chaplin's death, IBM purchased from his estate the right to use the Little Tramp to sell personal computers. If IBM wants to copy the Macintosh interface, should it not have to deal with Apple? If IBM wants to copy software you develop, should it not have to deal with you? If [BM has to pay for the right to re-create the Lit- tle Tramp almost 50 years after his last ap- pearance, it seems absurd that any corpo- ration or individual might not have to pay software developers for the right to re- create their designs. In the long run, as always, it is the public that wins or loses. The public will have better, more innovative software, or the public will be stuck with more of the same. Paul Heckel is a software developer and the author of The Elements of Friendly Software Design (Warner Books, 1984). 0 Guestion You could spend $37,000 + to develop custom programs. 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