Text content (OCR)
Macworld
Press Release
For immediate release
IDG’s Macworld Magazine Now Reaches over 1.7 Million
Influencers of Computer Purchases
SAN FRANCISCO, Calif.—December 13, 2002—With the results in from the
latest IntelliQuest Computer Industry Media Study (CIMS v9.0), IDG’s Macworld
magazine is once again the undisputed leader for coverage of the Macintosh computing
market in terms of Macs installed and planned for purchase. The study shows that
Macworld is read by over 1.2 million Mac business influencers — significantly more than
any other computer publication covering this segment. When the overlap with home
influencers is considered, Macworld’s reach increases to over 1.7 million purchase
influencers in total.
Macworld was one of the largest publications in the business survey, seventh
largest among the 28 computer publications measured.
CIMS v9.0 also found that Macworld is one of the most well-read of all computer
publications in the business study, measuring high in all three categories of reader
“affinity”: Macworld ranked first out of 28 for “read / examine advertising
very /extremely closely;” tied for first in “read 75% or more of a typical issue;” and
ranked fourth place, just after InfoWeek, for “read 3 or 4 of the last 4 issues.”
“The results of IntelliQuest CIMS v9.0 underscore the fact that Macworld is
keenly read by millions of loyal, active Macintosh Buyers,” said Colin Crawford,
President and CEO of Mac Publishing, L.L.C. “Macworld continues to evolve to meet
the needs of these readers transitioning to Apple’s new operating system — Mac OS X.”
The CIMS study assesses technology purchase involvement and plans, as well as
the media usage of more than 47 million individuals who are involved in the purchase
of technology products and services within US businesses. The CIMS study is
conducted annually by Millward Brown IntelliQuest.
About Mac Publishing LLC
Mac Publishing, LLC publishes the world’s leading independent Macintosh
publication and Web sites. Every month the award-winning Macworld magazine
reaches over 1.7 million influencers of computer purchases*, while the Mac Publishing
Web presence garners an average of 1.7 million unique visitors. The Mac Publishing
sites include: Macworld.com and MacCentral.com. Headquartered in San Francisco,
Mac Publishing LLC is a wholly-owned subsidiary of International Data Group (IDG).
* SOURCE: Intelliquest CIMS v 9.0
About International Data Group (IDG)
Headquartered in Boston, International Data Group (IDG) is the world's leading
technology media, research and event company. IDG publishes more than 300
magazines and newspapers and offers online users the largest network of technology-
specific sites around the world through IDG.net (www.idg.net), which comprises more
than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168
computer-related events worldwide, and IDG’s research company, IDC, provides global
market intelligence and advice through 51 offices in 43 countries. Company information
is available at www.idg.com.
HEE
For more information, contact:
Sharon Cordesse (415) 243-3640
Scordesse @macworld.com