Text content (OCR)
Macworld
online marketing
Mac Publishing Delivers the Best of the Mac on the Web
Every month the Mac Publishing Web sites bring you a targeted audience of over
1.7 million avid Macintosh users*.
+ Macworld.com is the place for news analysis, compelling features and reviews on the latest
Macintosh hardware and software. It’s smart advice from the Mac product experts.
« For late-breaking headline news in the Macintosh market as well as community forums,
A and tips & tricks, readers turn to MacCentral.
\ No matter what Mac-elated product you are buying or selling, the best place for dynamic
product and price comparison is the Macworld ProductFinder.
+ Macworld delivers more than 75,000 e-mail newsletters every week, loaded with headlines
and highlights to keep the dedicated Mac user up to speed
* Discover the best special offers from third party providers with Macworld Advantage, a solo
e-mail to our opted e-mail list.
*Source: WebTrends
Macworld.com
Macworld.com is the only Web site
providing in-depth reporting, news
analysis, product reviews, help, and how-
to advice for Macintosh professionals and
savvy Mac users. In addition, Macworld’s
robust forum community boasts over
1,400 topics covering 25 major
categories. Here, readers can chat with
the Macworld editorial team and other
Mac users to find solutions for technical
problems, or swap opinions on hot topics.
Macworld
e-Newsletters
Macworld e-newsletters provide readers
up-to-date news and information delivered
directly via e-mail. Each weekly e-
newsletter is filled with recent headlines,
feature highlights, a useful Mac tip, as well
as industry buzz from the Macworld
forums.
& MacCeniral
MacCentral is the leading resource for
Macintosh-related headline news on the
Web. Continuously updated seven days a
week, this site brings readers late-breaking
updates and exclusive product
announcements from all over the industry.
MacCentral also provides software
updates, tips & tricks, forums, reader polls
and more, all in a format that is engaging,
fun and easy to use.
Macworld
@dvantage
As a service to our readers, Macworld
screens and selects special offers from
third party product and service
providers that we feel may be of
particular interest to them, and provides
these offers at no cost. Macworld
Advantage is the best way to stay
informed about the best Mac-related
deals on the Web.
Macworld
PRODUCT FINDER
N ow there’s a single place where you can
find top Mac products on the Web, froma
variety of online retailers. Macworld
ProductFinder sorts and compares
products by category and provides true
pricing information for better comparison
The Macworld ProductFinder is your
comprehensive resource for choosing the
best Macintosh products, finding the
lowest prices and buying with confidence.
Macworld
online marketing
Monthly Online Site Traffic
TRAFFIC REPORTS TOTAL PAGE VIEWS UNIQUE IPS
Macworld.com* 3,108,000 426,000
MacCentral* 9,151,000 1,216,000
Totals: 12,259,000 1,641,000
*Source: W ebtrends
REACH THE ACTIVE BUYER...ONLINE
Professionals and Enthusiasts
* 89% of all visitors are expert computer users or better; 50% classify themselves
as “advanced users”; 39% as “computer experts”
* 70% of employed visitors are involved in “graphics/digital arts” at work.
Interests: Targeted on News and Buying
* 86% visit Mac-related Web sites for industry and company news stories
* 84% are looking for coverage of emerging technologies
* 78% want analysis of issues facing Macintosh users
* 75% are looking for specific product reviews
* 68% want help in deciding what types of products to buy
Loyalty and Involvement
* 66% spend thirty minutes or more at Mac Publishing sites in a typical week
Upscale Demographics
* $77,900 average household income
* 96% attended/graduated college or better; 59% have some post-graduate study
* 93% are male; 70% are 25 to 49 years old
* 65% use a highspeed internet connection
Source:
Mac Publishing O nline Visitors Study 2000, Karlin Associates
Macworld
online marketing
PROGRAMS
Macworld Online - A World of Opportunity
DESCRIPTION
Big Boxes, Skyscrapers,
Banners, and Tiles
Reader Specials & Top
Offers
Macworld ProductFinder
Reseller Partnership
E-mail Newsletter
Sponsorship
Macworld Forum
Communities
Macworld Advantage
Opt-in e-mail list
Get premium positioning and great response with a minimal investment on the pages of
Macworld.com and MacCentral. Your message on big boxes, skyscrapers, banners and tiles
appearing near relevant content is a sure way to drive customers to your Web site. In
addition, these options are an excellent way to increase “top of mind” awareness in your
target market and reinforce your brand.
Make a big impact for a small investment with a text ad in the Reader Specials or Top O ffers
areas of Macworld, MacCentral, and ProductFinder. Include your logo for an even bigger
impact!
The Macworld ProductFinder is the definitive gateway to the top Macintosh products. Sorted
by category and fully searchable, many of the products have been reviewed and rated by
the editors of Macworld. Visitors can compare products and prices, then buy direct from the
vendor of their choice. You can reach these shoppers through banners, tiles, text ads, and
more! Plus, if you are a reseller, you can join our list of reseller partners.
Expand your reach with our popular, weekly e-newsletter. Macworld’s weekly e-newsletter
provides readers with an executive summary of the most important news in the market.
Macworld newsletters give you an excellent opportunity to gain the attention of our readers
with your exclusive message in a wellread format.
Reach the active readers and participants in the Macworld Forums! You can target existing
forums with an exclusive top banner, or sponsor a vendor forum of your own
Now you can send your exclusive special offer to the optin subscribers within our Macworld
database. It's a great way to capture the attention of active Macintosh buyers. Plus, it's just
your ad, with no other competing promotions to distract from your important message
Macworld
online marketing
Ad Specifications
AD SPACE DIMENSIONS* FILE SIZE
Big Box 300 x 250 pixels 20K or less
GIF or JPEG
Skyscraper 120 x 600 pixels 20K or less
GIF or JPEG
Banner 468 x 60 pixels 15K or less
GIF or JPEG
Tile 120 x 90 pixels 8K of less
GIF or JPEG
Text Ads 25 words with link N/A
60 x15 Logo 3K or less
E-newsletters Text. 75 words or less with one linking URL
Macworld Advantage
HTML: 120 x 600 Skyscraper; 20K or less; GIF or JPEG
Note: If you wish to have a Skyscraper delivered to HTML
subscribers, please provide both a text ad and an HTMLad
Text 400 words max, word wrapped to 65 characters per line
HTML 12-20 K
Subject line: 60 characters max including “Macworld O ffers”
Animated GIFs
Rich Media
Ad Delivery
Deadlines
Animated GIFs are acceptable but must adhere to the file size guidelines.
Java & Flash accepted at premium rate, others on a case by case basis.
Please e-mail ads in appropriate format to your ad rep, as well as:
online_ads@macworld.com.
Online ads must be received two business days (48 hours) prior to posting
E-newsletter ads must be received three business days (72 hours) prior to posting.
Macworld
online marketing
Online Terms and Conditions
A Acceptance of advertising programs subject to
space availability upon receipt of signed contract or insertion
order by Mac Publishing.
B Online advertisements are accepted upon the
representation that advertiser and its agency have the right to
publish and display the contents thereof. In consideration of such
online publication and display, advertiser and its agency agree to
indemnify and hold online publisher harmless against any
expense or loss by reason of any claims arising out of online
publication and display.
les Positioning of advertisements is at the discretion of the
publisher except where a request for a specific preferred position
is acknowledged by publisher in writing. Material must be
received by material closing date, otherwise position may be lost
or requested impression level may be reduced.
D. Publisher may use prior ad material if new material is
not received on time.
E Cancellation Policy:
Any campaign can be cancelled with no penalty up to two weeks
before the scheduled start date of the campaign. Campaigns
cancelled less than two weeks before the scheduled start date of
the campaign are subject to a 15% cancellation fee. After a
campaign has started, cancellation notices are accepted with two
weeks’ notice. Advertisers will be rebilled for all impressions
delivered through effective end date; if appropriate, shortrates
will apply.
E Postponement Policy:
In cases where ad material has not arrived by the fifth
working day after the agreed-upon campaign start date,
Mac Publishing's postponement policy goes into effect.
Mae Publishing will reduce the number of total impressions for
every day the campaign is late, based on even distribution, and
the advertiser will be invoiced at the original contracted dollar
amount.
G All contents of advertisements are subject to online pub-
lisher's approval. Online publisher reserves the right to reject or
cancel any advertisement, insertion order, space reservation or
position commitment at any time.
H Allinsertion orders are accepted subject to provisions of
the current rate card.
L Online Publisher shall not be liable for any costs
or damages if for any reason it fails to electronically publish and
display an advertisement. In no event shall online publisher be
liable for any damages, consequential or otherwise, in excess of
the amount paid for the advertisement, as a result of any mistake
in the advertisement, omission from or error in any index, or for
any other reason.
J Online publisher shall have the right to hold advertiser
and/or its advertising agency jointly and severally liable for such
monies as are due and payable to online publisher for advertis-
ing which advertiser or its agent ordered and which advertising
was published and displayed.
K. Online publisher will not be bound by conditions
printed or appearing on order blanks or copy instructions, which
conflict with the provisions of the rate card.
L. Online publisher is not liable for delays in delivery
and/or non-delivery in the event of an Act-of-God, action by any
government or quasi-governmental entity, fire, flood, insurrection,
riot, explosion, embargo, strikes whether legal or illegal, labor or
material shortage, transportation interruption of any kind, work
slow-down or any condition beyond the control of the electronic
publisher affecting production or delivery in any manner.
M As used in this section entitled "Online Terms
and Conditions,” the term publisher shall refer to
Mac Publishing, L.L.C
N Payment in full is due within 30 days of the “live” date of
advertiser's program,
Pp Rates are subject to change upon notice from the
publisher
Contractual Information
+ Banners and insertion orders must be delivered at least two (2)
business days prior to the start of an insertion term.
* Banner changes during an insertion term must be
delivered at least one (1) day prior to change.
* All advertising requires a signed insertion order
* Any correspondence should include a list of
advertiser's name, contracted banner positions, URL link, alterna-
tive text and run dates
* All quarterly and monthly programs start on weekdays (no holi-
days or weekends.)