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Macworld editorial content AWARD WINNING CONTENT Macworld, the most widely-read Macintosh magazine, has won a myriad of editorial and design awards over the years including seven in 2002 from The American Society of Business Publication Editors (ASBPE). THE MAC PRODUCT EXPERTS Only Macworld combines objective lab testing with 20 years of market experience to give readers the perspective, advice, and inspiration to get the most out of their Macintosh. Macworld provides Mac users with expert technological advice, useful instructional content, and timely product evaluations to help them make smart buying decisions. Our readers depend on the solid information they find in Macworld to stay up-to-date on every development in Macintosh hardware and software. Since the arrival of Mac OS X, the Mac has radically changed— the need for reliable product-buying advice and expert how-to information is greater than ever before. Reviews The heart of Macworld’s editorial content, our Reviews section provides timely, thorough, and accurate evaluation of a variety of Macintosh products. The Macworld editors often review new products before their official release. These products may be featured in stand-alone reviews or included in shoot-outs with similar products in a category. In addition, Macworld’s familiar mouse ratings remain the most trustworthy mark of quality in the Macintosh industry. Macworld's Mac Beat section brings you the latest news on Mac products, from exciting new announcements to forward- looking previews of technologies that will affect the next wave of innovative Mac add-ons and applications. Mixing hard- nosed news reporting with a sense of fun and enthusiasm, Mac Beat is a must-read source for information on products you haven't heard of yet—but will hear of soon. Features Every month the experts at Macworld give an in-depth look at forthcoming products and compelling Macintosh technologies. From high-powered product analysis to comparative research of entire classes of Macintosh products, Macworld features provide the most comprehensive look at a variety of important topics in the Macintosh industry. How-To Maeworld's popular instructional articles are found in our "Secrets" section. From detailed step-by-step tutorials to in-depth columns on advanced topics, this section gives readers the know-how to perform complex tasks with ease. Topics covered include tips and tricks for Mac OS X and key applications for digital photography and video, Web design, publishing, illustration and more. In addition, the monthly Mac 911 column answers reader questions and provides productivity- boosting tips and tricks. 3 8 Z Q = 5 ° 3 Macworld editorial content Macworld THE MAG PRODUCT EXPERTS Macworld wenee Macworld PRODUCT FINDER OF SHOW shsUcey & winnsr, Macworld TbbYs The Macworld Brand Macworld is the leading media brand of the Macintosh market. To ensure unmatched coverage, Macworld has developed a number of brand extensions to fulfill a wide-range of reader interests Macworld’s Mouse Ratings Macworld’s industry-standard mouse ratings provide readers with the advice they need to buy with confidence Widely recognized as a seal of quality, a Macworld mouse rating is an instant summary of product performance Macworld.com Macworld’s companion Web site pro- vides in-depth reporting, news analy- sis, product reviews,and com- pelling features on the latest Macintosh technology. All of this combined with Macworld’s popular forums, makes Macworld.com the premier site for all things Mac. Macworld Product Finder Now there's a single place where you can find top Mac products on the Web, from a variety of online retailers. Macworld Product Finder sorts and compares products by category and provides true pricing information for better comparison. The Macworld Product Finder is your comprehensive resource for choosing the best Macintosh products, finding the lowest prices, and buying with confidence Macworld Conference & Expo The premier Macintosh events of the year, Macworld Conference & Expo is the only place to see, try, and buy thousands of ground-breaking Macintosh products. These extraodinary events offer professionals and consumers alike the opportunity to experience all the excitment the Mac market has to offer. Macworld Best of Show Awards Presented at various tradeshows, the Best of Show Awards represent an honor highly coveted within the Macintosh industry. To be eligible for consideration, Macworld editors must see the product in action, and it must be either making a public debut at the event or recently introduced and likely to generate excitement at the show. Editors’ Choice Awards The Macintosh industry's highest distinction for product development, the "Eddy" awards are given annually by the Macworld editors to honor the top software and hardware products in the market. "Eddy" award-winners are evaluated for their technological innovation, quality, performance, user friendliness, and value. Macworld market Switch: P 3 z 3 A 2 3 a 6 3 Apple Computer has recently been convincing a wide variety of computer users to switch - encouraging current Mac users to convert to OS X, aggressively going after new customers with the PC “switch” campaign, and reaching out to enterprise network administrators with its recent release of Xserve. These strategies are working. Along with the wildly popular iPod MP3 player and profitable network of retail stores, Apple is poised to expand its customer base and defy the grim outlook for the rest of the tech- nology market. And Macworld will continue to provide these cus- tomers with the best advise for buying and using Apple's excel- lent product offerings. Apple continues to improve upon their innovative products, showing their commitment to be more than the best; where other leaders would stop, Apple goes on to find new ways to one-up themselves, making the best even better Impressive Results Apple's successful move to a modern, Unix-based operating system with Mac OS X, is an amazing victory in itself. And now, OS 10.2 is living up to the vision Mac users have hoped for. It's more stable, versatile, and loaded with attractive new features. According to a recent Macworld subscriber poll, Mac users everywhere are making the transition* © Nearly 3/4 of respondents (71%) expect to use OS X all or most of the time in 2003—up from 54% in 2002 © Only 7% of respondents do not expect to use OS X in 2003—a steep drop from the 25% who did not use the operating system in 2002 *Source: Karlin Associates, Macworld Edit Quick Poll-October 2002 Virtually all key Mac applications are now available on OS X, and scores of innovative new programs have joined the line-up. Plus, OS X 10.2 makes it easier for Maes to integrate into Windows networks Peter Lewis of Fortune calls it, “The most impressive new software so far this year. "* OS X is the future—and the future is now, *Source: “Fall Technology Guide: Code of Honor," Peter Lewis ~ Fortune, November 2002 PC Switchers The award-winning “Switch” advertising campaign is working. Thousands of new Mac users from all walks of life have contacted Apple with their unique success stories in converting from PCs to Macs. And according to retail managers, "Switch” commercials are bringing many customers into the stores to find out why the Mac is so great and why they should try it. Apple's research shows that 40% of people who visit the stores do not currently own a Mac. Once again, Apple has struck a chord that the public has recognized— there is a better way to compute! Mmactworid market ANew Frontier - The Enterprise Market Apple's dedication to creating innovative new products has led it beyond its traditional customer base and into the enterprise market. The slim Xserve server, along with its accompanying OS X operating software, was created to be network administrator-friendly, a truly rare accomplishment. This package is getting a lot of attention from more enterprise- oriented magazines. Giving it a rating of four out of five, Robert P Lipschutz and Brian Kenny of PC Magazine write, ”. . the Xserve is an impressive server with a multitude of potential uses, excellent ease of use, plenty of storage, and a software configuration that allows for an unlimited number of connections—all at a truly reasonable price.”* Sales of the server have quadrupled, and Xserve is making its mark *Source: “Apple Scores with Able Server Hardware and Software,” R. Lipschutz. and B. Kenny ~ PC Magazine, November 2002 The iPod- The Cross-Platform, Ultra-Growth Market Since the iPod became available last year, retailers have had a difficult time keeping them in stock. Now the sleek, ultra-modem iPod is even more powerful AND cross-platform, making it one of the hottest high-tech gadgets on the market. It's carried by a number of large chains who offer electronics including Best Buy, Target, and even Dell, which recently announced it will carry the Windows version of the iPod. This awesome product is a perfect example of why Apple Computer remains one of the most profitable computer manufacturers in the world. ig Analysts - The Retail Market While Gateway is struggling with it’s retail strategy, Apple Stores are doing extremely well. Apple recently announced that each of its stores have brought in an average of $12 million in revenue annually, contrary to the negative predictions of analysts. As Charles Haddad recently remarked in his BusinessWeek Online column, ‘Against great odds, Apple is succeeding in establishing its own chain of stores. And they're fulfilling their purpose: bringing in new revenue rather than Apple has built a $400 million business from scratch.”* draining Apple's coffers *Source: ‘Apple's Sweet and Sour Season,” Charles Haddad ~ BusinessWeek Online, October 22, 2002 Macworld readership No publication reaches more influential and active buyers of Mac “In personal computer magazines, Macintosh magazines have a loyal following and the magazines devoted to them performed well in the survey. Macworld ranked 2 for ‘Most Commonly Carried Computers/ Electronics Magazines in College Book Stores’” College Store Executive, December 2001 3 3 z 3 8 | hardware and software than Macworld. Macworld magazine is the leading source of information and commentary on Macintosh computers and products. Macworld readers use technology to maximize personal and professional productivity, giving in-depth and comprehensive information that helps readers achieve results beyond their expectations. Subscribers Macworld delivers the highest circulation among publications in the Macintosh market. It reaches creative professionals and the technically savvy who continually demonstrate unmatched purchasing influence. These reader demand perfor- mance, speed, and superior technology. They are the Mac experts at home, at work, and among their friends and family—people ask them for Mac buying advice, and they share their knowledge— influencing the purchase of vastamounts of hardware and software products. Creative Market 58% of employed subscribers have graphic/digital arts job functions including 39% graphic arts/design, 29% Internet/Web development Source: 1/08 Macworld Profile Study OS X Adoption © 46% personally use OS X 37% plan to buy OS X in the next 12 months. Source: Intelliquest CIMS Business Study v9.0 Active Buyers © Macworld reaches over 1.7 million home and business purchase influencers of computer products. © 73% influence business purchases. Source: Intelliquest CIMS v9.0 Avid Readers Macworld consistently ranks among the highest of all computer publications in all three measures of reader “affinity” © 56% read 3 or 4 of the last 4 issues © 66% read/examine advertising very/extremely closely © 63% read 75% or more of a typical issue Source: Intelliquest CIMS Business Study v9.0 Influencers with Clout © 77% buy for their department or higher. © These business buyers purchase products for an average of 37 Macintosh computers. Source: 1/03 Macworld Profile Study Macworld specifications Display Advertising Mechanical Specifications 3 i 3 j a 8 E] COVER GATEFOLD 2/3 PAGE VERTICAL Flat Page (Bleed) 778" 10.75" - , 7 Flat Page (Trim) 7.625" 10.5” live 4.675 9.575 Folded Page (Bleed) 7.375” 10.75" 1/2 PAGE VERTICAL Folded Page (Trim) 7.25 10.5 live age aayee INTERIOR GATEFOLD 1/2 PAGE HORIZONTAL Flat Page (Bleed) 7.75" 10.75" Live 7.125" 4.575" Flat Page (Trim) 7.625" 10.5” 1/3 PAGE VERTICAL Folded Page (Bleed) 7.375” 10.75" Folded Page (Trim) 7.25" 10.5” Live 2.27" 9.575" 1/4 PAGE SQUARE SPREAD Bleed 8" 1075" Live 9.5 4.575 Trim 15.75" 10.5” live 14.25" 9.575" *Gutter safety: Between body copy - allow 1/4” on each side (1/2” total) Between letter in headline - 1/8” on each side (1/4” total) Between words in headline - 3/16" on each side (3/8" total) FULL PAGE Bleed 8.125" 10.75" Trim 7.875" 10.5” live 7.125" 9.575" MATERIALS AD CLOSE CALENDAR 2004 *Only DIGITAL files are accepted ISSUE DATE AD CLOSING ON SALE DATE fhe ae - een . January November 5, 2003 December 16, 2003 OE i information! February December 3, 2003 January 13, 2004 Snisending digital. files. March January 7, 2004 February 17, 2004 _ April February 4, 2004 March 16, 2004 SEND. MATERIALS 1.0: May March 3, 2004 April 113, 2004 Macworld June March 31, 2004 May 11, 2004 Production Department, July May 5, 2004 June 115, 2004 501 Second Street August June 2, 2004 July 13, 2004 San Francisco, CA 94107 September June 30, 2004 August 10, 2004 Tel. 415.243-3511 October August 4, 2004 September 14, 2004 Fax 415.243.3543 November September 1, 2004 October 12, 2004 December September 29, 2004 — November 9, 2004 Macworld specifications Showcase Mechanical Advertising Specifications Full Page 7-3/8" x 9-1/2" 3/4 Page 7-3/8" x 6-3/8" 1/2 Page Horizontal 7-3/8" x 4-3/16" 1/4 page Square 3-5/8" x 4-3/16" 1/4 page Horizontal 7-3/8" x 2” 1/8 Page Horizontal 3-5/8" x 2” 1/16 Page Square 1-3/4" x 2” 1/8 Page Vertical 1-3/4" x 4-3/16" Printing Specs Printing Process: Web Offset Binding Method: Perfect Color Definitio CMYK Digital Submission: Required 1/2 Page Vertical 3-5/8” x 85/8” Macworld specifications General Conditions A Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof, In consideration of such publication, the advertiser and its agency agree to indemnify and hold the publisher harmless against any expense or loss by reason of any claim arising out of publication. B. Conditions, other than rates, are subject to change by the publisher without notice Cc. All contents of advertisements are subject to publisher's approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time. All orders for advertisement space are subject to company credit requirements D. Positioning of advertisements is at the discretion of the publisher except where a request for a specific preferred position is acknowledged by the publisher in writing, E The publisher shall have no liability for errors in key numbers, the reader service section, advertiser's index, product index, or ad copy typeset by the publisher. E Advertisements not received by our advertising production department by closing date will not be entitled to the privilege of OK or revision by the advertiser or its agency. G Cancellations or changes in orders must be made in writing and be received by the publisher on or before the closing date. H. All insertion orders accepted are subject to provisions of our current rate card. Rates are subject to change upon notice from the publisher. In the event of a change in rates not publicly announced prior to the first issue covered by the contract then in effect, space reserved may be cancelled by the advertiser or the agency at the time the change becomes effective without incurring short-rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate rate. Cancellation of space reservation for any other reason in whole rN 3 Q 8 3 9 a h °Q 3 or in part by the advertiser will result in an adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned rate I The publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. In no event shall the publisher be liable for any damages, consequential or otherwise, in excess of amount paid for advertisement, as a result of any mistake in the advertisement or for any other reason. I. Publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising that the advertiser or its agency ordered and which advertising was published. Ke No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instruction that conflict with provisions of these General Conditions. L Publisher is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any governmental or quasi- governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner. M Publisher reserves the right to reduce the discount level at which an advertiser is being billed if it appears improbable that the advertiser will, in fact, earn that rate level. Regardless of what rate is billed, at contract year-end, the lowest rate earned will be applied and normal rebate and short-rate adjustments made for that contract year. N. As used in this section entitled "General Conditions,” the term “publisher” shall refer to Mac Publishing, L.L.C. Macworld specifications MA 3 Q 1 z 9 a Ps ° 3 Before submitting your ad to Macworld, please review the following tips: © Label all your disks with your company name. To ensure that your disk or disks are returned to you, please label disks clearly. © Do not save your ad as an EPS file. EPS files cannot be edited. If your file needs to be corrected or changed, we will be unable to assist you if your file was saved as an EPS. This does not apply to Photoshop files or files from drawing applications such as Illustrator and Freehand. If your final ad is a Photoshop file, it should be flattened and saved as a Photoshop TIFF or EPS with no jpeg compression. Follow Macworld's mechanical specifications. Make note of the dimensions for bleed, live, and trim areas. If you do not have a current Macworld Ad Specifications sheet, please contact your sales rep. Fill out the Digital Ad Checklist, and submit one with each new ad you send to Macworld. This allows us to process your ad quickly and efficiently. Send a final proof of your ad. If you have any last-minute changes, please take the time to output a new proof. We check the proof against your digital file for accuracy. If they don't match, we will have to call you to clarity the discrepancy. © After adding and/or editing a graphic, you may get a PostScript error when you try to print the ad. If you don't try to output a new proof, you won't know the file is problematic. Include alll your original graphics files. Copy all EPS, TIFE PICT, and any other file formats that have been imported or placed in your final layout program to the disk with your ad-layout file. Without these files, your placed images will print as low-resolution bitmaps. Make sure all EPS files are “single-file EPSs,” not separation (or DCS) EPSs. DCS EPSs will print low-res, This includes Adobe PageMaker users. Although PageMaker can output high-resolution graphics even if they are not accompanied by the original graphics files, Macworld will be unable to process the files without the original graphic files. Scaling, cropping, rotating, and skewing graphics: For best results, scale, crop, rotate, and/or skew your graphic images in a program such as Adobe Photoshop before importing them or placing them into your layout program. This will greatly reduce the data a RIP must process in order to output your ad. Doing this will also save you a significant amount of time outputting your laser proofs. Macworld specifications g 3 53 3 2 2 3 a ey 3 © All colors must be designated as process colors.(CMYK). Spot, Pantone (PMS) or RGB colors will not print correctly. e Media we accept include: ZIP disks, JAZ disks, CDs and digital submissions via the Internet for files smaller than 2MB. We do not accept film. Macworld’s Production e-mail address is production@macworld.com. * Include all fonts used. Please use only Postscript fonts. TrueType fonts may not print correctly. Do not “style” fonts in the font palette (Clicking the B or J to bold or italicize) Fonts styled this way will not print. If you need assistance: © Please contact the Production Department at 415.243.3511. Macworld encourages advertisers who are prepared to output PDF files to submit their ads in that format. For details regard- ing our PDF specifications, please call the Production Department at 415.243.3511. ‘Additionally, we are encouraging advertisers to submit their ads through our secure FTP site. To request that an FTP account be created for your company, please contact your sales rep well in advance of your deadline. Macworld con MACWORLD 501 Second Street San Francisco, CA 94107 Tel: 415-243-0505 Fax: 415-243-3543 www.macworld.com Editorial Fax 415-243-3545 Sales & Marketing Fax 415-243-3544 Macworld Showcase Fax 415-243-3544 tacts THE MAC PRODUCT EXPERTS Sales Cynthia Ramsey Publisher Tel: 973-228-3074 cynthia_ramsey@macworld.com Sara Culley Western Advertising Director Tel: 831-438-8408 sara_culley@macworld.com Paul Bonarrigo National Accounts Manager Tel: 508-533-4020 paul_bonarrigo@macworld.com Carol Johnstone Showcase Account Manager Tel: 415-243-3691 carol_johnstone@macworld.com Niki Stranz Showcase Account Manager Tel: 415-243-3664 niki_stranz@macworld.com Franck Zamora Account Executive Tel: 415-243-3628 franck_zamora@macworld.com Doug Detlefsen Online Sales Manager Tel: 415-243-3598 doug_detlelsen@macworld.com Rachael Desjardins Account Executive Tel: 415-267-4562 rdesjardins@macworld.com Editorial Jason Snell Editor in Chief Tel: 415-243-3565 jason_snell@macworld.com Terri Stone Senior Features Editor Tel: 415-243-3563 terri_slone@macworld.com Jennifer Berger Senior Reviews Editor Tel: 415-243-3541 jenniler_berger@macworld.com Philip Michaels Senior News Editor Tel: 415-243-3555 phil_michaels@macworld.com Online Editorial Jim Dalrymple Editor, Online MacCentral.com 902-488-2072 jim_dalrymple@maccentral.com Product Testing James Galbraith Test Manager Tel: 415-243-3612 james_galbraith@macworld.com Marketing Kasey MacMullen Marketing Manager Tel: 415-243-3642 kasey_macmullen@macworld.com Production Mark Frischman Prepress Manager Tel: 415-243-3511 mark _frischman@macworld.com Megan Matteoni Digital Ad Coordinator Tel: 415-243-3559 megan_matteoni@macworld.com MN 3 2 2 3 a 5 ° 3 Macworld contact Macworld Beat List As of Nov 2003 +Business Productivity Software Word processing, spreadsheets, presentation programs, voice recognition, PIM, e-mail pro- grams, database apps Primary Contact: Philip Michaels Tel: 415-243-3555 Utilities Shareware utilities, Finder utilities, virus protection soft- ware, disk utilities, security, cross-platform Primary Contact: Jennifer Berger Tel: 415-243-3541 +Graphics Draw, paint, web graphics, 3D, CAD, plug-ins for those programs Primary Contact: Kelly Lunsford Tel: 415-243-3607 +Display Monitors, projectrs Primary Contact: Jim Galbraith Tel: 415-243-3612 + Web Publishing and Internet Web authoring software, Web publishing systems, and stan- dards, Web browsers, Web servers, (Web) database servers Primary Contact: Jennifer Berger Tel: 415-243-3541 +Print Publishing Print publishing software, prepress software, assetman- agement, PDF Primary Contact Terri Stone Tel: 415-243-3563 Printers Printers Primary Contact: Kelly Lunsford Tel: 415-243-3607 +Digital Cameras Digital cameras Primary Contact: Terri Stone Tel: 415-243-3563 +Networking File servers, routers, 802.11 Bluetooth Primary Contact: Jennifer Berger Tel: 415-243-3541 +Storage Removables, drives, RAID. Primary Contact: Jim Galbraith Tel: 415-243-3612 +Mac System and Hardware Upgrades Mac OS, desktop and laptop systems, upgrade cards Primary Contact Jim Galbraith Tel: 415-243-3612 *Scanners Scanners. Primary Contact: Terri Stone Tel: 415-243-3563 +Budio Sound, music, MP3 players Primary Contact: Johnathan Seff Tel: 415-243-3568 *Digital Video Video cards, DV software, DV camcorders Primary Contact: Johnathan Seff Tel: 415-243-3568 “Input Devices Mice, trackball, graphics tables, keyboards, key- board/mouse swiches Primary Contact: Philip Michaels Tel: 415-243-3555 *Science, Math, Education Academic and educational software Primary Contact: Jennifer Berger Tel: 415-243-3541 +Software Development Programming software Primary Contact: Jennifer Berger Tel: 415-243-3541 *Gaming Games, joystick, gaming tech- nology Primary Contact Kelly Lunsford Tel: 415-243-3607 *Mobile Products and Accessories iPod products, PowerBook accessories, products and accessories for Mac-compatible handheld computers Primary Contact Jennifer Berger Tel. 415-243-3541 MACWORLD BEAT SYSTEM Your beat editor should be your primary contact for demos, new product releases, and other information. The editor will then pass relevant details to appropriate staff members. All editors can be reached at firstname_lastname @macworld.com. The fax number is: 415-243-3545