PPDV ES001 DM The 66 Most Asked Questions Regarding Pippin Mar95

©1995 Apple Computer Inc. Pippin Q & A PPDV-ES001-DM vl.O The 66 Most Asked Questions Regarding Pippin (and their answers!) March 2, 1995 E. R. Sirkin p. lof21 ©1995 Apple Computer Inc. Pippin Q & A PPDV-ESOOI-DM vl.O Table of Contents Background What is Pippin? What events led to the introduction of Pippin? How will Pippin be positioned in the market? What is the difference between a Macintosh and Pippin? If there is no hard disk, how is the system software distributed? Why is Apple doing this? Why now? How did Apple choose the name Pippin? What type of CD-ROM titles will work on Pippin? How many Pippins will be shipped in the first year? What division of Apple is driving the Pippin effort? What is Apple's role in all this, short term and long term? 4 4 4 4 5 5 5 5 6 6 6 6 7 Customers What is in this for the customer? With the price of home computers declining why would someone buy a Pippin? Will Pippin reduce the system configuration problems faced in the personal computer market? How will Pippin be sold? In what channels? What is the retail price for Pippin? Can customers upgrade their Pippins? Will customers upgrade Pippin to a Macintosh? Wouldn't customers rather view their titles on a computer screen? 7 7 7 Pippin Manufacturers Will Apple ship a Pippin under its own brand? Will Apple be the only hardware/software supplier for the platform? How many companies will be shipping Pippins? What is in it for the Pippin manufacturer? How will the Pippin manufacturers differentiate their products? What is the approximate OEM price of Pippin? 8 8 8 9 9 9 9 DeveloperlPublisher Issues Why should a developer support Pippin rather than the myriad of new video game systems? Why should a publisher support Pippin? What should developers do if they prefer to approach Pippin cautiously? Will Apple charge the publishers a royalty per title? What type of contract will be required of developers? What is the business model? Will CD-ROM titles created for Pippin run on future Pippin systems like in the personal computer market or will they only survive single generations of systems like the proprietary video game market? When can a developer secure a development system? How easy/hard is it for a developer to create a title? What do you mean by "choice for the developer"? 9 March 2, 1995 E. R. Sirkin 7 8 8 8 8 8 9 10 11 11 11 11 12 12 12 p.2of21 ,I © 1995 Apple Computer Inc. Pippin Q & A PPDV-ES001-DM vl.O How many titles will be available at intro? What kind of developer/publisher endorsement for the project is Apple experiencing? What about marketing and trademarks? What about censorship? Are there features in Pippin that don't exist in the Macintosh? 12 12 12 13 13 Technical Issues Will Pippin titles play on a Macintosh? Will Macintosh Titles play on a Pippin? Will DOSlWindows Titles play on a Pippin? Can Pippin be turned into a Macintosh? What must an experienced Macintosh title developer do in order to port a title to Pippin? Sho…