Lisa Sales Marketing Binder Feb84

Sales Marketing Binder .... ..... - • - • -~ • • • I~ • • I~ • •..1 January 25,1984 To: All Apple sales Offices "11 Rep Filii Offices Here is the new version of the Lisa Sales Binder. It has been updated to include information regarding Networki~ Lisa- 2, Macintosh-, and the entire Apple 32 product family. Please remove the old version and replace with the enclosed current version. This is being sent to the Apple Sales Offices and Rep Firms, bUt not the Personal Office Systems Dealers. We are going to handle the update the same way we distribUted the original - through the reps. It is up to you, rep salespeople, to take these updates to your Personal Office System Dealers and make sure they are familiar with the new information. SALES aJlU{[CATI(ws Table of Contents Corporate Story ..................................................................................... 1 Target Market Profile....... ...... ... ................ ... ..................................... .... 3 Benefits of Lisa Technology....... ..... ............ .............. .......... ................ .... 4 Apple 32 Customers ............................................................................... 5 Product Description ............................................... ~. .... ........ .... . . . . . .......... 6 Lisa/Macintosh Positioning ...................................................................... 7 Hardware Overview ................................................................................ 8 Macintosh Hardware Overview ................................................................ 10 Apple 32 Product F amil y ..............................,.......................................... 11 Compatibility ......................................................................................... 13 Integration ........................ .;.................................................................... 15 LisaDraw ............................................................................................... 17 LisaCalc ......................................................... ........................................ 19 LisaList ................................................................................................. 21 LisaWrite ................................................................................................ 23 LisaGraph .............................................................................................. 25 Li saPro ject ............................................................................................ 27 Printing................................................................................................. 29 Datacomm ............................................................................................. 31 LisaTerminal ............... ~ .......................................................................... 33 Networking ...................... ~ .....................................…