Powerpc Qa
Contents
Date: Sun, 28 Nov 1993 13:03:46 -0400 (EDT)
From: Dieder Bylsma <dbylsma@uoguelph.ca>
Subject: Apple's PowerPC Q&A (22k)
Forwarded from Mac-L: info on PowerPC
>FYI. Q & A on the PowerPC Macintosh in five easy lessons:
>Customer Issues
>Transition Issues
>System Software Issues
>Application Issues
>Competitive Issues
>
>About 22K of Apple propaganda follows. Delete now if this stuff doesn't
>interest you.
>------------------------
Produced by Apple Performance Development in cooperation with Jim Gable,
Product Marketing Manager, PowerPC 10/29/93
CUSTOMER ISSUES
Q: How do I briefly explain and position Macintosh with PowerPC?
A: Macintosh with PowerPC is the next generation of personal computing.
- A price/performance breakthrough based on RISC technology.
- Offers smooth migration paths for both Mac and PC users.
- Has excellent future growth on the Apple, IBM and Motorola alliance.
Q: Why should any customer want a PowerPC-based computer?
A: PowerPC offers substantial price/performance gains over the 680x0
and x86 series of microprocessors. This performance gain lends itself to
the emergence of new and exciting technologies, including speech
recognition, telephony, video, and a multitude of other powerful
capabilities. Further extending the power and performance of the Macintosh
platform will enable customers to increase their productivity using today's
computing solutions as well as making brand new solutions possible -- at an
affordable price. Additionally, Apple's first products based on PowerPC
are the beginning of a new family of RISC-based products. While the Intel
world is stretching an old architecture, PowerPC is the start of a new
technology curve.
Q: Will a PowerPC Macintosh "look" different than a Macintosh today?
A: The primary operating system for the PowerPC Macintosh is System
7-the same operating system shipping with every Macintosh today. Unlike
other vendors who require users to switch to a new operating system to
benefit from RISC technology, Apple is moving our mainstream operating
system to PowerPC technology. Users the get power of RISC technology, the
familiar Macintosh user interface, and need no re-training.
Q: How do I position PowerPC to a current Macintosh customer?
A: For a Macintosh user, the PowerPC story is simple. It's a
Macintosh. Your old software just works. New software is really fast.
Q: How do I position PowerPC to a DOS/Windows-friendly audience?
A: Here we need to explain the advantages of making the technology leap
to RISC technology. Once people understand this, we can show why Apple has
an excellent migration story.
Q: As a Windows user, why should I even care about Apple's PowerPC
machines?
A: PowerPC offers a price/performance breakthrough in comparison to the
x86 architecture that Windows users run today. By migrating to PowerPC,
DOS/Windows users step onto this stronger growth path while maintaining
software flexibility.
TRANSI…
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