Bravo! It is what Fowler might have described as a 'vogue word', here deriving from the BigBiz world that ceaselessly seeks to glamourize its tawdry existence, and to give that a significance that it does not have apart from beggaring nations. From BigBiz such metaphors pass to the equally valueless advertising world, and thence by way of the media—all of them—into unthinking governmental and popular acceptance. As you imply, issues come from or are sent from. Issues are not inherently problems, but value-neutral until they prove also to be something else as well as issues.
But one might as well, and not always successfully, inveigh against stakeholders, deliverables, transition (as a verb), leverage (as a verb), robust, and more in current metaphorical abuse by BigBiz. Of course, metaphor has the advantage of being imprecisely defining or definable, or dangerously misleading, in its intended meaning.
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