I hate all the multi-letter resolution designations. Just use the stinking numbers. WXUYVHYEJ doesn't mean anything to anyone except some engineer. People can grasp numbers, they'll realize that 1366x768 is less than 1920x1080. 4K tv's may not be full 4K resolution, but it's a better name than UHD. Calling it Ultra High Definition is just going down the same road USB is, where we went to High Speed, and now we have Super Speed. What's next, Super Duper Speed? And Super Mega Ultra High Definition?

/rant