Or the ehanced version with 120Hz upscale (which looks really bad when you're playing an animated video like Disney movie) and those enhanced with extra color: Yellow (RYGB instead of normal RGB) to try and get better yellow color but since standard video is RGB only the result may be oversaturated yellow or weaker red/green. And then there's 3D, LED, plasma, infinity contrast, etc.  I gave up on the marking BS and looked through Consumer Digest for decent midrange TV.